Customer Reviews:
interior design by numbers.......2006-03-10
A good basic text on interior design and planning. Takes you on a step by step journey from concept to compleation.
Mechanical Fasteners in a Timber Frame Home, Hmmmm.......2004-11-12
This is my 5th book purchase on the subject of timber framing. Previous books I've read have included 'Building the Timber Frame House', 'The Timber Frame Home', 'The Timber Framing Book' and 'Build a Classic Timber-Framed House'.
In none of these books will you find 'concealed mechanical fasteners for strength'. They justify use of these fasteners because cutting mortises and tenons is a 'costly, time-consuming method of construction'.
Isn't a main point of building or buying a timber frame home to have a traditionally construced timber frame? Using concealed and exposed mechanical fasteners 'for strength' misses the entire point of traditional timber frame construction.
After reading this book, it's my belief that a Yankee Barn Home is not what I'd want a timber frame home to be. For the $140-$180 per square foot that they say it takes to build a home, I would want an authentic timber frame rather than this cheapening of the art form. It honestly strikes me as if your typical stud frame construction techniques were applied to timbers, and that's just plain poor quality in the world of timber frames.
To the book's credit, there are checklists to help you decide what kind of rooms and features you want. The pictures are excellent and depict the construction techniqes of Yankee Barn Homes if you should decide to use them to build your home.
Amazon.com
James B. Twitchell's celebration of the greatest 20 hits of the U.S. advertising industry shows how a thoughtful consideration of ads can add up to a fascinating social history. From Lydia Pinkham's patent medicines (said to cure all serious "Female Complaints") to Nike shoes worn by Michael Jordan, Twitchell gives us a quickie history of the ads that hit home and transformed our culture--the ones that "really had the beef," as he puts it. Some of the feats are amazing. The dazzling "Diamonds are forever" campaign managed to take not particularly rare rocks and transform them into sacred amulets practically everyone buys and never sells (which would depress their value). The ads brilliantly used honeymoon scenes by famous artists and swoony copy to woo women, while devoting a corner of each ad to fact-packed boxes reassuring men that diamonds were sound investments priced according to scientific principles. The jujitsu-psychology techniques of the VW Bug and Avis "We Try Harder" get their due, as does the "Does She... or Doesn't She?" ad that convinced women they could color their graying hair with Clairol's new one-step technology. The racy innuendo appealed to people fearing loss of appeal; the presence of young daughters in the pictures neutralized the floozy image dyeing used to have, and the line "Only her hairdresser knows for sure" soothed the salons that were about to lose their business once women figured out they could use Clairol at home.
There are all kinds of cool stories in this breezy book: how Anacin's $8,200 TV spot depicting a hammer in the headache sufferer's head earned $36 million; how Coke remade Santa literally in its own artist's image; how LBJ beat Goldwater partly because of a single 30-second ad featuring a girl resembling the murder victim in Frankenstein plucking and counting daisy petals while an announcer counts down to a nuclear blast that reminded voters of Goldwater's speeches about nuking Vietnam and made them forget the war was LBJ's fault in the first place. --Tim Appelo
Book Description
James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.
Customer Reviews:
Beware!.......2007-07-30
It's shallow, biased and out of context. Much worse is that it's manipulating facts and quotes. Some manipulations come obvious enough.
Cf: "coupon usage" by Listerin mentioned, but all 3 given ads - as well as all other Listerines I've seen - DON'T HAVE COUPONS!
On perfume brands: "the name should be French or Italian, never German on English" - then follows the list which includes Tommy Hilfiger and Kelvin Clein (and misses Hugo Boss). Who of the 2 is Italian or French?
A lot of further inaccuracies through the pages. But those always come to support the authors biased opinion.
Be especially careful with quotations of Claude Hopkins. They are totally out of context!
If you want a deep and subtle outside view on advertising, Michael Schudson (Uneasy Persuasion) is really, really great!
20 ADS that shocked the world.......2006-03-26
Great book on the history on advertising and what ads influenced the advertising field and still are spoken about in class lectures
Interesting and Entertaining!!.......2006-01-27
This book is truely great. I couldn't put it down! As an Advertising major, this book succeeded all of my expectations. From the De Beers "A Diamond is Forever" campaign to the "Marlboro Man", this book is truely a fun, interesting and entertaining look into our past, our current pop-culture and the ads that changed our lives. Great Read!
Insightful.......2002-12-08
This was a great book, very insightful into the history of advertising.
Interesting but seems Outdated.......2002-03-07
It's hard to say what makes a good ad. Is it humor? Memorability (yeah, I know that's not really a word. So sue me!)? Clarity?
The book talks about a lot of different types of ads, including some very old ones such as for Pear's Soap. That was particularly interesting to a layperson such as myself.
However, it didn't cover Wendy's "Where's the Beef?" or anything from Alka-Seltzer, both of which are very memorable - and the Wendy's ad cropped up during a Reagan-Mondale debate in 1984!
I would also have liked to have seen some more recent trends covered, such as the MTV style of advertising, or the ironic/nasty ads (e. g. for rental cars companies that show accidents).
A good read, but could use a makeover.
Book Description
Photographs by W. Eugene Smith
Illustrated biography by Ben Maddow
Afterword by John G. Morris
Let Truth Be The Prejudice documents the life and work of W. Eugene Smith, a man whose work expanded the range and depth of photography, bringing new aesthetic and moral power to the photo essay. Smith was born in 1918 in Wichita, Kansas, and raised according to traditional American values, believing in the nobility of America and the injustice of war. He began taking pictures with his mother's camera while still a boy and continued this practice throughout his schooling. In 1937 his burning ambition took him to New York City, where his rise as a professional photographer was meteoric.
Before he was twenty-one, Smith had placed hundreds of photographs in the major picture magazines of the time. Dramatic composition, a hard-edged brilliance, and a mastery of lighting were evident even in this early work. But the moment of true ground-breaking would occur during World War II. It was when Smith went ashore with the Marines at Saipan, Guam, and Iwo Jima that his work and his sense of moral responsibility came together. He wrote: "Each time I pressed the shutter release it was a shouted condemnation hurled with the hope that they might echo through the minds of men in the future-- causing them caution and remembrance and realization." Breaking from the concerns of the mass media, his personal priorities were born. Smith's war photographs earned him repeated and justified comparisons to Mathew Brady. His coverage of American prisoner-of-war camps helped convince the Japanese that their fears were exaggerated, and stopped the suicide of thousands of terrified citizens upon the advance of American troops. This would not be the last time that Smith's work would change as well as document history.
After the war, Smith became a staff photographer at Life magazine, where he created many of his most famous photographs. The essays "Country Doctor" and "Nurse Midwife" influenced an entire generation. Smith moved from mine villages in Great Britain to Albert Schweitzer in French Equatorial Africa to a sweeping study of Spanish village life. At a meeting of the Ku Klux Klan he created haunting images of hatred, fear, and bigotry, which beautifully counterpoint the humanity of his great Life0 essays. Smith also showed his skill at portraiture, shooting many of the luminaries of the time.
His frustrations with commercial publishing finally led to a split with Life magazine in 1954, a true case of "artistic differences." He devoted his remaining twenty-four years to independent projects. It was a period of intense personal suffering and poverty. During these years he pushed one project, "Pittsburgh," virtually to the breaking point and along the way created photography's greatest urban landscape.
His last great essay, "Minamata," depicted both the human suffering caused by mercury poisoning in a Japanese industrial port, and helped put an end to that pollution. A severe beating by factory thugs aggravated his already failing health and on October 15, 1978, he died. Over the span of forty driven years, Smith dreamed on an epic scale and his accomplishments were heroic. He once wrote: "Never have I found the limits of the photographic potential. Every horizon, upon being reached, reveals another beckoning in the distance. Always, I am on the threshold."
Here is the definitive work on Smith's life and work, containing his major photo-essays, the portrait work, and spanning his brilliant career from his days aboard an aircraft carrier, through the breadth of Pittsburgh, to the human suffering explicit in his last great essay in Minamata. All these images have been painstakingly reproduced to insure the greatest quality in testament to Smith's genius.
Moral passion and photographic truth were inseparable to Gene Smith. He pursued both and the measure of his greatness is that he compromised neither. His achievements were realized at no small cost to himself and those around him. In the accompanying biography, "The Wounded Angel," author Ben Maddow takes the measure of the man and looks unflinchingly at the muses and demons that drove W. Eugene Smith to the fulfillment of his dream of greatness. Maddow's biography is the first published in-depth portrayal of Gene Smith's life. It is a dramatic saga made all the more vivid by Maddow's commitment to the facts and his subject.
Customer Reviews:
He didn't editorialize.......2000-06-11
In the mid-70's, I attended a slide lecture by Smith at Northern Michigan University in Marquette. I didn't know a thing about him, but the presentation haunts me still. He was helped onto the stage, a very old man, and quietly, he narrated the Minimata work in a slide show. The audience, a bunch of party school undergrads and townspeople, were completely silent the entire time. It was almost as if Smith knew that if the slightest emotion showed in his voice, his audience would be lost in sobs. He didn't editorialize, he just spoke, simply and quietly. At the end of the show, he put up one last slide. It was of a blackboard with the words in chalk, "Thank you, all you lovely people." It brings tears to my eyes almost 20 years later.
A brillantly sad and talented man.......1999-11-03
The life of W. Eugene Smith is none the less; inspiring yet depressingly so... A reflection of the truth in life, man and society.
He was probably a bastard, but I wish I'd met him.......1999-07-28
In the fall of 1985 I drove down from Northern New Jersey to the Philadelphia Museum of Art to see the retrospective show of W. Eugene Smith's work for which this book was the catalog. I walked through the rooms and people stood in front of his Minamata photographs, weeping. Smith paid for those pictures with his eyesight, probably the better part of his sanity. If he drank before, the stories are that after his return from Japan he plunged into the bottle full-bore. If one can talk of a man's life and work in religious terms, W. Eugene Smith's career was a prolonged and self-willed crucifixion, a sacrifice in the name of a Truth that I'm not sure we're ready for yet.
I haven't photographed seriously in quite a few years, but whenever I made a print, there in the darkroom I could feel Smith's presence saying two things to me: "You're lousy at this" and "Don't ever stop."
Average customer rating:
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Evolutionary Search and the Job Shop: Investigations on Genetic Algorithms for Production Scheduling (Production and Logistics)
Dirk Christian Mattfeld
Manufacturer: Physica-Verlag
ProductGroup: Book
Binding: Paperback
 Microeconomics
| Economics
| Business & Investing
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General
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Management Science
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Quality Control
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ASIN: 3790809179 |
Average customer rating:
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The Appraiser's Workbook, Second Edition (0657M)
Charles B. Akerson
Manufacturer: Appraisal Institute
ProductGroup: Book
Binding: Spiral-bound
General
| Business & Investing
| Subjects
| Books
General
| Real Estate
| Business & Investing
| Subjects
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Sales
| Real Estate
| Business & Investing
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Political Science
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| General
| Government
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| Imperialism & Independence
| International Institutions
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| Leaders & Leadership
| Levels of Government
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All Titles
| Qualifying Textbooks - Fall 2007
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ASIN: 0922154309 |
Book Description
This is an ideal self-instruction tool for real estate appraisers who want to learn new appraisal skills or test their knowledge. It presents 117 questions and suggested solutions on the appraisal process and detailed case studies relating to an office building, a shopping center, and an appraisal review assignment. Also included is a collection of useful financial tables.
Customer Reviews:
essential book.......2000-09-14
Let me introduce myself, first. I am a 37-year-old male, Korean. And I am a government-certificated Appraiser of Korea. This book is essential for Appraiser. I have studied the real eseate appraisal for three years. The appraisal is the fundermental of economics, I think. In korea, there are not many books about appraisal. When I discovered this book, I really thanked for the author. If you have any concern about appraisal, I recommand to read this book.
Average customer rating:
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How to Profit Through Catalog Marketing (NTC Business Books)
Katie Muldoon
Manufacturer: NTC Business Books
ProductGroup: Book
Binding: Hardcover
General
| Business & Investing
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| Industries & Professions
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| Business & Investing
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| Business Ethics
| Consolidation & Merger
| Decision-Making & Problem Solving
| Distribution & Warehouse Management
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| Motivational
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| Operations Research
| Planning & Forecasting
| Pricing
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| Strategy & Competition
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Creating a Profitable Catalog: Everything You Need to Know to Create a Catalog That Sells
ASIN: 0844235725 |
Average customer rating:
- Diabetes: What You Should Know
- Great information--helpful book!
- High Cholesterol (Your Health: What You Should Know)
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High Cholesterol: What You Should Know
Douglas L. Wetherill , and
Dean J., M.D. Kereiakes
Manufacturer: Blackwell Publishers
ProductGroup: Book
Binding: Paperback
General
| Personal Health
| Health, Mind & Body
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Heart Disease
| Disorders & Diseases
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Accessories:
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Braun IRT 4020 ThermoScan Ear Thermometer
ASIN: 0632045337 |
Customer Reviews:
Diabetes: What You Should Know.......2000-06-14
Awesome book full of useful information! I recommend this book to anyone who has diabetes.
Great information--helpful book!.......2000-06-02
There is a lot of information packed into this little book ... and it's easy to read and understand. I appreciated the info about kids and cholesterol as well as the tips for diet and exercise. Very useful information.
High Cholesterol (Your Health: What You Should Know).......2000-05-26
This book is very well written and is easy to understand. You do not have to have a degree in medicine to understand it. I highly recommend it to anyone who is concerned about his/her health and may be at risk for high cholesterol.
Book Description
At the beginning of this period, the battalions of the Prussian Line usually fought in a linear formation three ranks deep, overwhelming the enemy with fire before a well-timed bayonet attack. By the end, the preferred formation was eight to 12 ranks deep. The responsibility for conducting the fire-fight was now given to the skirmish elements and the artillery. The formed battalions provided support for the fire line, and conducted the decisive bayonet charge. Whatever the change, the spirit and ability of the infantry remained consistently high throughout this bloody period.
Average customer rating:
- Great book, terrible reading
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From Dawn to Decadence, Part 1
Jacques Barzun , and
Edward Lewis
Manufacturer: Blackstone Audiobooks
ProductGroup: Book
Binding: Audio Cassette
Early Civilization
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| History
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ASIN: 0786119519 |
Customer Reviews:
Great book, terrible reading.......2005-03-12
As Amazon has a propensity to affix customer reviews from one product to a similar but importantly different one, and as the company continues to refuse to let us sort comments by the edition to which they apply, I offer this disclaimer: I'm reviewing the UNABRIDGED audio cassette edition of Barzun's *From Dawn to Decadence*, read by Edward Lewis. Please note this is not the same reader appearing on the ABRIDGED edition, which is read by Herrmann Edward.
You should also know that this edition (Parts 1 and 2, sold separately for some reason) is 29 cassettes spanning 43 hours. That's a lot of listening, a lot of time to invest in both an author and a narrator. (I have no idea how long the abridged edition is; I wish that were evident from the site.)
While it's a huge boon to have the entire book available for listening, please be warned that this Barzun lover finds Edward Lewis's narration extremely difficult to listen to. I may not make it past the second tape. His voice is thin and his intonations unnatural. He comes off sounding, to my ears, entirely self-conscious and out of his element, perhaps out of his intellectual league with a writer of this caliber. It's almost impossible to focus on Barzun's wonderful prose, so distracted am I by the effort I perceive in its reading.
Further, and this is mere speculation, it sounds as though the reader's voice has been digitally manipulated at times in order to achieve a producer's desired intonation in key spots. That may not, in fact, be the case--what a laborious task that would be, across 43 hours of audio!--but in any case, something is very odd in the reading and something is very odd in the audio itself.
(This is especially painful now, as I've just listened to George Orwell's *Portrait in Sound*, nine intoxicating hours of Orwell's essays and novels read with sensitivity and aplomb by the British actor George Rose, who I will always hear and relish in my mind's ear when I read Orwell in print.)
The work at hand may be one book where it's best to stick with the proper paper edition, if possible, especially since Barzun's presentation is less linear than we're accustomed to, offering suggestions for further reading in little "pull quotes" within the pages and where they're most relevant, rather than in a list at the back of the book.
Book Description
From toucans to tapirs and jaguars to jacamars, this innovative all-in-one guide will help you to find and identify Central America's amazing wildlife.
- covers the wildlife of Belize, Costa Rica and Panama
- the only wildlife travel guide to the region
- hundreds of colour photos highlight the region's rich variety of mammals, birds and reptiles
- the region's world-class bird watching is covered for experts and beginners
Customer Reviews:
Very helpful.......2007-03-29
We just returned from Panama and Costa Rica and this was the best of all the books I got. Far from complete; but none of the resources are, it was the closest to complete. I really appreciated the layout, the amount of information packed into it, the features on each animal such as where you were most likely to see it, the area it covers (all of Central America which is hard to find) and the size being small enough to carry along on a hike. Good purchase and I will keep it!
Great guide for wildlife watchers........2007-03-02
I brought this book along with me to Central America and am glad that I did. It's a great little book, with detailed information on different species of wildlife found in Central America, where they are most likely to be seen, and so on. There is also detailed information on different parks to visit and what you may see there.
I used this book along with Central America on a Shoestring by Lonely Planet. You might just buy the book to help plan your trip, or to bring along with you as well. I found that the Watching Wildlife guidebook had a lot of extra information on parks and wildlife not included in the Shoestring guide, so was glad I had it with me. You might find more detailed information on parks in other guidebooks, so I would consider my interests and a guidebook's coverage of parks and wildlife in deciding whether to bring this book in addition to another general guidebook. The book is a tad bit heavier than you might expect, perhaps because of lots of glossy photos. On the other hand, this book can help you identify many animals you may see, and because it includes natural history information on different species, it can serve as a travel guide and natural history guide in one.
Books:
- Scanning: The Aberrant Architectures of Diller + Scofidio
- Sears Tower: A Building Book from the Chicago Architecture Foundation
- Shower towers: shower systems pack spa-like features into space-efficient, stylish packages. (Trends).: An article from: Remodeling
- Single Building: Type Variant House: The Process of an Architectural Work
- Skyscraper Rivals
- Spielräume / Changing Places: Zeitgenössische deutsche Landschaftsarchitektur / Contemporary German Landscape Architecture
- "Symbolic Essence" and Other Writings on Modern Architecture and American Culture
- The Art of Color: The Subjective Experience and Objective Rationale of Color.
- The Bauhaus Ideal: Then and Now: An Illustrated Guide to Modernist Design and Its Legacy
- The Contemporary Guesthouse: Building in the Garden
Books Index
Books Home
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Timberframe Interiors, pb
The Timber-Frame Home: Design Construction Finishing
The Timberframe Way: A Lavishly Illustrated Guide to the Most Elegant Way to Build a Home
Timberframe Plan Book
Build a Classic Timber-Framed House: Planning & Design/Traditional Materials/Affordable Methods
