Advertising by Design: Creating Visual Communications with Graphic Impact

Book Description

A complete guide to the process behind effective advertising design
Advertising by Design is a brilliantly accessible approach to the creative process behind effective, memorable advertising. This full-color text provides a highly illustrative, behind-the-scenes look at developing successful ads for a variety of media-including print, television, online, and guerrilla advertisements-empowering students to find creative solutions.
Advertising by Design encourages students to push past the obvious design choices to find the big idea! Dozens of celebrated ad campaigns demonstrate such concepts as the visual and verbal relationship, visual metaphors, creating unified campaigns, and many others. Fully supplemented with interviews from esteemed creative directors and chapters on developing imaginative ideas, copywriting, and advertising history, Advertising by Design is a perfect text for beginning and intermediate advertising design courses and core courses in all visual communications programs that incorporate advertising concepts and design strategies.

Customer Reviews:

Great starter for aspiring art directors........2007-06-10

I'm an advertising professor, and I've used Landa's "Advertising by Design" for three different classes when teaching an Introduction to Advertising Design course.

The book is clearly written, organized well and rich in contemporary examples. Landa does a good job of discussing the problem-solving aspects of the art director's daily grind. And she very quickly establishes that there is a significant difference between graphic design and advertising design.

In her next edition, I'd like to see a section dedicated to ideation, perhaps talking about SCAMPER, non-linear brainstorming and other tools to help the student develop a good conceptual foundation. But, overall, I would recommend this book without reservation.

So helpful!.......2006-03-20

Finally a book about advertising that helps the reader understand how to develop relevant concepts as well as design! There are so many great examples of concept categories and so much excellent info on how-to create a cohesive campaign. The info on guerilla advertising and TV is very helpful.

Great info on designing ads.......2004-06-04

Fantastic guide for idea generation, designing unified ad campaigns and creative approaches. Very valuable information and great examples of award-winning ads and ad campaigns. Really interesting info about ad history that I didn't learn in college!

Average customer rating:
Introduction to engineering micrographics systems (Image technology consumer handbook)
Carl Disparti
Manufacturer: Association for Information and Image Management
ProductGroup: Book
Binding: Unknown Binding

General | Photography | Arts & Photography | Subjects | Books
Desktop Publishing | Graphic Design | Computers & Internet | Subjects | Books
ASIN: 0892581182

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Introduction to Micrographics (Image Technology Consumer Handbook)
Joe Hardy
Manufacturer: Assn for Info Image Mgmt
ProductGroup: Book
Binding: Paperback
ASIN: 0892580984

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A Microform Reader Maintenance Manual (Meckler Publishing Series in Library Micrographics Management, No 10)
George H. Michaels
Manufacturer: Meckler Books
ProductGroup: Book
Binding: Paperback

General | Photography | Arts & Photography | Subjects | Books
Desktop Publishing | Graphic Design | Computers & Internet | Subjects | Books
Library Management | Library & Information Science | Social Sciences | Nonfiction | Subjects | Books
Manufacturing | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
ASIN: 0930466977

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Micrographics Handbook

Manufacturer: Artech House Publishers
ProductGroup: Book
Binding: Hardcover

General | Photography | Arts & Photography | Subjects | Books
Questions & Answers | Education | Reference | Subjects | Books
General | Reference | Subjects | Books
Imaging Systems | Computer Technology | Engineering | Professional & Technical | Subjects | Books
General | Science | Subjects | Books
ASIN: 0890060614

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All about Micrographics
Don M. Avedon , and Rodd Exelbert
Manufacturer: Avedon Associates, Incorporated
ProductGroup: Book
Binding: Paperback

General & Reference | Technology | Science | Subjects | Books
General | Arts & Photography | Subjects | Books
ASIN: 1879391007

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Managing micrographic records (SuDoc AE 1.108:M 31/7)
Bonnie Rose Curtin
Manufacturer: National Archives and Records Administration, Office of Records Administration Available from Publications and Distribution Staff (NECD), National Archives
ProductGroup: Book
Binding: Unknown Binding
ASIN: B00010PXV0

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Managing micrographics projects (Local government records technical information series)
Morgan Barclay
Manufacturer: University of the State of New York, State Education Dept., State Archives and Records Administration, Local Government Records Services
ProductGroup: Book
Binding: Unknown Binding

Government | Nonfiction | Subjects | Books | Civics | Congresses, Senates, & Legislative Bodies | Constitutions | Democracy | Elections | Federal Government | Legal System | Public Affairs & Administration | Public Policy | Social Policy | State & Local Government | United Nations
ASIN: B0006QFVHA

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big. bigger. just right
MikWright Ltd. , Timothy Mikkelsen , and Phyllis Wright-Herman
Manufacturer: Amazon Remainders Account
ProductGroup: Book
Binding: Spiral-bound

Humor, Comics & Pop Culture | Bargain Books | Stores | Books
ASIN: B000A3N8KG

Book Description

MikWright's winning combination of vintage photos and wonderfully irreverent captions in a wire-bound journal.

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Big, Bigger, Just Right.
Ltd. MikWright
Manufacturer: Andrews McMeel Publishing
ProductGroup: Book
Binding: Hardcover

Pop Culture | Note Cards | Book Accessories | Our Favorites | Gift Ideas
ASIN: 0740706942

Mg0045 Mikwright Magnet Big, Bigger, Just Right

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Mg0045 Mikwright Magnet Big, Bigger, Just Right

Manufacturer: Andrews McMeel Publishing
ProductGroup: Book
Binding: Unknown Binding
ASIN: 0740707914

Book Description

The interests of the British composer Jonathan Harvey are wide and varied, embracing Christianity, Buddhism, eastern and western philosophy, aesthetics, science, and mysticism. All affect his musical thinking and are a part of this unusual and personal book, which is accompanied by a compact disc featuring works discussed by the author.
Harvey explores aspects of music that he connects with spirituality: self-identity, ambiguity, unity, stasis, and silence. In the course of his explorations he offers corroborating statements about music and spirituality from sources ranging from Nietzsche to Oliver Sacks. The book and CD include samples of his own music as well as compositions by Mozart, Scriabin, Stockhausen, and others that help to illustrate the profoundness of what Harvey deems "the good listening experience."
For Harvey, composing is his way of trying to live a life "skillfully" in the Buddhist sense. In Quest of Spirit is a window into his creative world and provides a sense of what music can mean at the moment of its inception.

Customer Reviews:

Quite good...if you like this sort of thing..........2000-09-14

If you already know and appreciate Jonathan Harvey's music, you will almost certainly get a great deal out of this book. He gives very specific and revealing explanations of how some of his works came to be and what he has tried to achieve.

If you don't know his music, but are drawn here by the general topic of music and spirituality, you need to know what sort of book this is, and what sort of music is on the CD. The book is more of a sketch than a thoroughly worked out study of this topic. Excluding the musical examples and footnotes, it is only about 88 pages long, and it covers a great many topics, so it can hardly be expected to do more than briefly scratch the surface of each of these topics. But in briefly scratching the surface, he does offer provocative hints at ideas that the reader can then research or think through in greater detail. These little hints at ideas are often very good--he has interesting insights into Wagner and Mahler, for example, and other 'traditional' composers...it's not all Stockhausen and IRCAM. But they are never more than just hints at ideas, except when he is talking about his own music, when he does get into more detail. This reads something like a journal of an artist...today I jot down this thought, tomorrow a different thought.

The music on the CD is Harvey and other examples of what some have called, accurately I think, 'difficult listening.' This is avant-garde stuff, and make no mistake. I'm afraid that I am something of a philistine in this area, and sometimes I like the descriptions of the music more than the music itself. But that might change if I heard the pieces in their full development rather than these excerpts. At any rate, including a CD with the book was a wonderful thing to do. Since the CD consists of brief musical excerpts, it resembles the book in 'hinting at' musical ideas, and that's what it's intended to do.

Having expressed my reservations, let me just add that Harvey comes across in this book as an astute listener and thinker, and he doesn't hide behind jargon or ambiguous language. There is a lot of candor in his discussion of his own work, and considerable insight in the nuggets of ideas that are sprinkled on every page. It's just that it's up to the reader to take these nuggets and develop them on your own.

An articulate purveyor of the spirit world in music.......1999-12-22

Sometimes we need reminding that the nature of music has deep roots in a spirituality,even if for now that is an undefined one. Think of any composers and you will find some inner being at work, some compelling spectre, an illdefined, undefined entity which demands the pen to continue making music,commanding it. Harvey here is a seminal figure which unites both these worlds, and has a grasp of the realms which interbreed, the spirit the abstract with the tangible, music,sounds and silences. This work is also pedagogical,like a lecture, Harvey brings us by steps through his work, and others, Stockhausen makes an entrance.Slowly then we begin to understand his own music, as well as those undefined particles on experiencing music,yet feel something has escaped us. Harvey defines many functional areas,sadly to say know very little, like spectralism. A means of defining the inner presence of harmonies, the particles which constitute a sound. This thinking emanates from IRCAM, the multi-million dollar institute in Paris, where Harvey has worked since the early Eighties. Spectralism has indeed become a fashionable movement in the cloistered parts of the new music scene in Europe.But for us it is indeed wonderful when a creator is able to reflect on their work, and with an affinity of articulation for it. Here Harvey runs through the concepts which animates his work and fosters this unity with the spirit. The concept of stasis seems to be an ubiquitous one from the bleak world of repetitive minimalism,now dead, to the music Harvey engages. Might I add World Music seems a frequent and powerful player here with Western composers, the use of alternate tuning,Asian instruments, and newly made ones as well have engaged a great dialogue between East and West. Stasis is simply like a drone in a simplified form, but there are other more sophisticate ways of maintaining a non-movement. I believe this non-movement is what engages the mind to reflection, quiets it in some circles. There is also a Compact Disc which accompanies the lecture, with musical excerpts.

Book Description

The relationship of Hollywood and television, initially turbulent, has ultimately been profitable from the first sally in what was expected to be a war of attrition, up through the soliciting of movies by major networks, independent stations, basic cable networks, premium cable channels, pay-per-view systems and even the corner video store. When their initial efforts to acquire ownership interests in television outlets were thwarted, Hollywood's major movie studios determined to withhold from the tube not only their films but also their actors, no doubt in hopes of making the rival medium appear a weak substitute for cinema. With ticket sales shrinking and television set purchases booming, the studios, erasing their last contemptuously drawn line in the sand, grudgingly released their films to television-and made a fortune.

Book Description

This book examines the ideas, assumptions, and theories that underpin how leaders of parties in intractable conflicts begin and sustain a process of peacemaking by offering to their adversaries "olive branches"--in more modern terms symbolic gestures, concessions, tension reducing moves, or confidence building measures. It discusses means of overcoming political and psychological barriers to accurate communication, building trust, forming domestic consensus, and creating "ripe" conditions for conciliation, suggesting practice guidelines for accommodation.

Customer Reviews:

a new path for resolving conflicts.......2004-07-04

Chris Mitchell's book is a treasure trove of brilliant insights into the role that symbols and gestures play in resolving deeply rooted conflict. I have studied each page and put it down because so many ideas come to my head about how his insights could be applied to both personal and international conflicts. The Middle East continues to be a place of endless conflict while few diplomats understand the power and importants of consistent patterns of unilateral and bilateral gestures that parties should be encouraged to engage in. Mitchell's work is really the path to a completely different future for diplomacy, and it is high time that government officials take notice. Still deeper, we all need more advice on how to move beyond the power of words to the power of deeds as we struggle with how to change the direction of our conflicts, how to right basic wrongs, and how to stimulate in ourselves and in others a path to reconciliation. this is precisely what Israelis and Palestinians need the most, and it is what we need so badly between the United States and Islamic civilization. There are surely many destructive forces in the world that need to be resisted, but Mitchell shows us a path out of the madness of cycles of violence. His view is sober, not utopian, it is scientific to the core, and it is hopeful based on sound empirical judgements and recommendations. I wish everyone could read and study this seminal book.

An Essential Book on Why Peace Processes Succeed or Fail.......2004-06-17

Christopher Mitchell's GESTURES OF CONCILIATION is a brilliant, pioneering study of the psychology of peace processes. Clearly and popularly written, it identifies critical obstacles to the successful conclusion of peace negotiations and offers important practical suggestions about how these roadblocks can be removed.

Mitchell is one of the first analysts to deal in depth with questions like, "How does a party to a conflict know that they other party's offer to negotiate isn't merely a sign of weakness or a cynical trap?" Thinking his way into the minds of the parties to violent, protracted conflicts, the author throws new light on a host of critical issues, including the problems of radical mutual distrust, self-entrapment, ambiguous peace gestures, and "ripeness" for resolution. No official should consider negotiating a serious conflict without first consulting this book. It is a must both for specialists in conflict studies and for general readers interested in discovering why peace processes succeed or fail.

How peace processes work.......2004-06-15

This outstanding book offers a thorough analysis of the conciliatory initiatives that are taken by adversaries as peace processes unfold. It examines the nature of such initiatives, the contexts in which they are produced and recognized, and the conditions for their success. The book is must reading for all students of international politics and conflict resolution.

Book Description

The 92nd Infantry ("Buffalo") Division was the last segregated (all-black) U.S. Army division and the only black division to fight in World War II in Europe. The present work reflects an analysis of numerous records and interviews that refute negative evaluations by white commanders and demonstrate that these 13,500 soldiers gained their share of victories under hardships no others were expected to meet.

Average customer rating:

Interesting look at social policy.

Must Read!!

An immensely moving, informative, entertaining book

More than a 'policy' book

Did Welfare Reform Work?

American Dream: Three Women, Ten Kids, and a Nation's Drive to End Welfare
Jason DeParle
Manufacturer: Penguin (Non-Classics)
ProductGroup: Book
Binding: Paperback

General | Poverty | Current Events | Nonfiction | Subjects | Books
Social Services & Welfare | Poverty | Current Events | Nonfiction | Subjects | Books
General | Politics | Nonfiction | Subjects | Books
Similar Items:

Promises I Can Keep: Why Poor Women Put Motherhood Before Marriage

From Poor Law To Welfare State: A History of Social Welfare in America

Flat Broke with Children: Women in the Age of Welfare Reform

The Working Poor: Invisible in America

Poverty in America: A Handbook

ASIN: 0143034375

Amazon.com

More than a decade after presidential candidate Bill Clinton floated the idea of ending "welfare as we know it," the changes to the system have become so accepted and entrenched that it is difficult to remember the heated controversy surrounding the issue of reform. Jason DeParle, a social policy reporter for The New York Times, forcefully brings the subject to life in American Dream, a moving and informed examination of the challenges, complexities, successes, and failures involved in fixing our nation's ailing welfare system. Tracing the lives of three women and their children as legislative changes are pushed through Washington and the state of Wisconsin, DeParle puts an extraordinarily human face on a subject that is too often prone to ideological oversimplification. As DeParle adeptly shows, their story "of adversity variously overcome, compounded, or merely endured ... embodies the story of welfare writ large."

The three compelling women at the heart of DeParle's narrative are vastly different temperamentally, yet they share the abstract qualities of strength and endurance, as well as extended family ties. DeParle paints their portraits with respect and sensitivity, and he provides a marvelous family history that reveals how "the story of welfare" is painfully "tangled in the story of race." Our glimpse at these difficult lives and the forces that profoundly shape them inspire an equal measure of hope and disappointment, and a large measure of outrage. As these remarkably resilient women struggle to raise their families, corruption is exposed in the very offices charged with implementing the newly adopted reforms. DeParle accepts that removing nine million women and children from the welfare rolls represents enormous progress. However, he simultaneously recognizes that we are dismally failing to confront a consequence of welfare reform: a new class of working poor. --Silvana Tropea

Book Description

In this definitive work, two-time Pulitzer finalist Jason DeParle cuts between the mean streets of Milwaukee and the corridors of Washington to produce a masterpiece of literary journalism. At the heart of the story are three cousins whose different lives follow similar trajectories. Leaving welfare, Angie puts her heart in her work. Jewell bets on an imprisoned man. Opal guards a tragic secret that threatens her kids and her life. DeParle traces their family history back six generations to slavery and weaves poor people, politicians, reformers, and rogues into a spellbinding epic.

With a vivid sense of humanity, DeParle demonstrates that although we live in a country where anyone can make it, generation after generation some families donÂ't. To read American Dream is to understand why.

Customer Reviews:

Interesting look at social policy........2007-09-07

I found this to be a page turner. The book is actual history that reads like fiction. There is a fair amount of repitition that bogged the story down a bit but I still recommend it.

Must Read!!.......2007-01-22

I have to read this book for my Social Welfare Policy class but I can't put it down! The writer is incredibly engaging even when talking about all the backstage drama surrounding the 1996 welfare bill, which I think is a huge accomplishment of and in itself. It is a great blend of legislative history making AND seeing the effects on the welfare recipients.

An immensely moving, informative, entertaining book.......2006-11-10

I really loved this book. Its a very quick read and its also extremely informative. You will learn so much about what its like to live in poverty in the US. It also details the history of welfare in America, how it was changed, and where it stands now. The book is no liberal propaganda either. The NY Times reporter who wrote the book comes to some very surprising, often conservative-leaning conclusions. You will be amazed at what he found and often moved to tears by the stories of the three women. An absolutely essential read.

More than a 'policy' book.......2006-10-20

A friend recommended this book. I picked it up, expecting it to be hard to read (public policy books usually are), but this was nothing like that because the author shapes the story around the lives of real people, including 3 women in Milwaukee who have been receiving public assistance. What amazed me, after reading the book, was how little changed in their lives even when 'welfare as we know it' ended. Two of them became steady workers, for the most part, but they were still poor, still struggling to buy food and pay the utilities, and still had troubles with the men in their lives.

Did Welfare Reform Work?.......2006-09-05

I still do not know. The women in the book seemed to find a way of providing for their kids when there was a welfare system or when there was not. When tragedy or personal irresponsibility struck one of these women somehow a freind or relation took up responsibilty for the kids. This is a realistice portrait of drugs, poverty, crime, and working the system in the ghetto. How much and what should we give the poor to take care of themselves and establish their independence--never-ending question. I also have to wonder after reading this if every man in the ghetto is a hustler or loser.

Book Description

This volume, in honour of Evry Schatzman, contains in-depth reviews on central topics of modern astrophysics, such as stellar physics, covering stellar evolution, solar neutrinos, stellar rotation and spin down, convection transport processes, neutron stars, white dwarfs, and novae. All the talks were given by leading experts who had time both to develop the basics of their subject and to cover recent work. The volume is meant for both graduate students and researchers.

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