Book Description
In many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a single brand been so successfully deployed across such a diverse range of goods and services. Branson is the ultimate brand builder.
So how does he do it? Now bought completely up to date for this new edition, Business the Richard Branson Way, not only reveals the secrets of Branson's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success.
Contents
- Richard Branson Revisited
- The Life and Times of Richard Branson
- One Pick on Someone Bigger Than You
- Two Do the Hippy, Hippy Shake
- Three Haggle - Everything's Negotiable
- Four Make Work Fun
- Five Do Right By Your Brand
- Six Smile for the Cameras
- Seven Don't Lead Sheep, Herd Cats
- Eight Faster than a Speeding Bullet
- Nine Size Does Matter
- Ten Never Lose the Common Touch
- How to Build a Brand the Branson Way
- Last Word
Customer Reviews:
A Good Insight into Richard Branson's Business Strategies!.......2007-08-28
Des has done a good job into explaining how Richard Branson does business.
A fun read full of practical ideas!
Kiss kiss kiss Richard Branson's butt........2005-01-19
And that's pretty much all this book does. And truly I'd be okay with that if it were at all well written or offered ANY real insight into his method. Y'know how reality shows always spend like one-third of their air time repeating stuff they already told you? This book is like that.
The King of Virgin is clearly a marketing genius. Surely there's another book that does him justice.
A Good Read!.......2004-11-04
This book is a handy compilation of observations, hypotheses and speculations on the subject of Richard Branson. Author Des Dearlove freely and frankly admits his debt to several other writers who have probed the Branson story in depth and breadth. There is little if anything original to be found, aside perhaps from the author's style of presentation, which tries hard to be light and deft. Although the book carries you along, its biggest punch resides in the author's list of "10 secrets" of Branson's success. Readers who would like to know in the most general terms what Branson has done and how he has done it, and who are willing to swallow a few clichés in lieu of explanations, will seize upon this book.we think you will enjoy it and, after all, enjoying your work is one of Branson's great secrets.
Brief, unsatisfying and repetitive.......2003-07-18
I believe that Richard Branson is a unique character and that information about his life and business philosophies would make an interesting read. Thus I chose to read this book.
However I was somewhat disappointed. Although I did learn a few things and there were some interesting passages, a great deal of the book consisted of quotes obtained from OTHER biographers and journalists attempting to document Branson's life.
Each chapter concluded with a summary (read: repetition) of the information in that chapter, and dozens of other sections/quotes/anecdotes were obviously repeated in various chapters. Perhaps because of this, it only took me an hour to read the entire book (admittedly I am a reasonably fast reader).
One thing that I can say in its favor is that the book was structured well; there were 10 main sections, each devoted to a different "Branson philosophy" (for example, "pick on someone bigger than you").
In short, although I did get some interest out of this book I am looking for another Branson biography to read because this one fell short of expectations.
Business the Richard Branson Way.......2000-04-25
I suggested that we choose Virgin as a company to research as an MBA Project. Our group used this book as research material. We found it wonderful, and uplifting, exactly what what was necessary for this project. I would highly recommend it to others as well as the book "Losing My Virginity". Virgin is a company that should be studied by US business'executives, its shows you can create an empire - differently!
Average customer rating:
- An inspiring little book.
- A True Role Model
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Sword of a Champion: The Story of Sharon Monplaisir (Anything You Can Do... New Sports Heroes for Girls)
Doreen Greenberg , and
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Manufacturer: Wish Publishing
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A Drive to Win: The Story of Nancy Lieberman-Cline (Anything You Can Do... New Sports Heroes for Girls)
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Fast Lane to Victory: The Story of Jenny Thompson (Anything You Can Do... New Sports Heroes for Girls)
ASIN: 1930546394 |
Book Description
A compelling adventure of a very poor, gawky girl who chooses an after school activity that leads her to the Olympics. Sharon grew up in the South Bronx and learned the sport of fencing in high school to avoid the terror of her neighborhood street life. The book describes her transformation from a young, lonely girl into a powerful champion through hard training and determination. As a fencing champion, Sharon combines the reflexes of a boxer, the legs of a high-jumper and the concentration of a chess player. Destined to be great, her natural talent and hard work led her to National and World championships and three Olympic teams.
Customer Reviews:
An inspiring little book........2002-01-03
With all the awful stories surfacing today dealing with modern athletes, we finally have a sports story to inspire youngsters --especially girls. Sharon Monplaisir is a true role model for our times. Kids should read this book. As the author of "The Art and Science of Fencing" and "The Inner Game of Fencing," and the editor-in-chief of FENCERS QUARTERLY MAGAZINE,I recommend it.
A True Role Model.......2000-10-02
What a wonderful, engaging, multifaceted book for adolescent girls.....and boys! Sharon Monplaisir's biography takes the reader through a wide range of emotions. The spirit and drive within Sharon's soul, from the depths of poverty to that as an Olympian, is an inspiration to us all. Anyone who has wanted to find a better life, but experienced doubt, and struggled to "fit in", can find hope within Sharon's many struggles. A noteworthy and heartwarming part of the book was when Sharon, representing the Women's Sports Foundation on National Girls and Women in Sports Day, addressed an auditorium of middle school aged boys and girls.
A component of the book also worth its "weight in gold", is the section called "Sports Talk", which is meant to be an interactive platform for readers and their parents, teaches and coaches. It contains excellent research-based information and thought provoking questions for readers relating to issues of girls participating in sport, within the context of the book.
This would be a terrific book to use in a middle school program, where integration of English, Social Studies, Physical Education, and Technology are sought.
Amazon.com
"My wink is binding," Bernie Brillstein writes in the middle part of his memoir of a career in showbiz. At this point the movie-star manager has already admitted that he wanted power and prestige as soon as he started in the William Morris agency mailroom. And that he chased after a Don Corleone-ish kind of respect afterward. But even when he became a clout-carrying manager and near-mogul he kept his people-first credo. You suspect he loves it too for the way it echoes the Borscht Belt, since that's the kind of verbal energy he draws on throughout this anecdote-crammed autobiography. He calls himself "show," but in four decades he had to be "business" too, tough enough to tell clients, as he says he did, when to start their career over from scratch. The book begins with a graphically honest memory of his visit to the proctologist with his family when he was 24--something he guffaws off, but it's probably not far from the sort of reality check he regularly gave clients like Jim Henson, Norm Crosby, Lorne Michaels, John Belushi, and Brad Pitt. He cops to a gambling addiction, a love of "high class call girls," and to the way he stole from Laugh-Into invent Hee Haw. But he also brokered Lorne Michael's big break with SNL, produced Dangerous Liaisons, and eventually got News Radio and The Sopranos on the air. He candidly assesses professional pains too, including Michael Ovitz's pathology, Garry Shandling's riddling neuroses, and the loss of Belushi and Henson. "I care," he writes finally, "because that's who I am." It's easy to smile at that, but by the end of the book it's also easy to believe he means it. --Lyall Bush
Book Description
Bernie Brillsteins forty-five-year career has allowed him to work with and nurture many world-class talents, including John Belushi, Jim Henson, Dan Aykroyd, and Martin Short. Brillstein speaks out for the first time about the lives and deaths of his clients. He teaches the art of the deal, show business ethics, and reveals behind-the-scenes stories with his humour and savvy.
Customer Reviews:
REALLY JUST A SALESMAN, AFTER ALL THE FUSS!!.......2001-03-28
Because we're so star-struck in America, we tend to be overly impressed with ShowBiz and the people who inhabit that world. But as charming, determined and persistent a personality Mr. Brillstein may be, he's essentially just a salesman - NOT the creator, but a "dealmaker" of the ShowBiz Old School - and after almost 400 pages, I found he'd worn thin his welcome! However dramatic it may have been FOR HIM to accompany John Belushi's body back East, or "duke it out" with the Big Boys in corporate takeovers while at Lorimar, the emotions are thinly drawn and shallow in this book. Brillstein made me less than intrigued with his machinations, unimpressed by his self-aggrandizing spin on events and ultimately unsympathetic to his life challenges. (His obvious misogyny doesn't help, either - he has no use for women outside of the sack, it appears.) Here's another absurdly fortunate, rich powerful older man feeling sorry for himself because time changes everything? I'd have hoped he'd have learned to adjust better to the slings and arrows of life by the time he got to his 60s and 70s!
This book was distressing to me because I REALLY WANTED to LIKE the guy - but I found I couldn't. He's kinda ordinary, and once you remove the "famous" names and large amounts of money, his anecdotes are kinda ordinary! He's not terribly brilliant, sage or extraordinary in any other way than being sublimely LUCKY! I gave the book 3 stars, because it's certainly not dreck, but for inspiration or insight, I'd advise looking elsewhere!
Brillstein is as a big a star as those he represents.......2001-03-07
I'm not sure what drove me to buy the Brillstein book. I had heard of him of years, but wasn't sure that a managers tale was all that interesting. Oh, but is! This book is filled with humor, honesty, and and ego. Bernie seems like a terrific guy and he tells fantastic stories. Some are filled with love: Belushi, Radner, etc. Others venom (and these are the most fun, he pulls no punches): Ovitz, Shandling (more would have better on this), etc. You learn about the inside story of Hee Haw, The Muppets, SNL, and Lorimar. My favorite stuff was about Jim Henson, rarely have I seen so much great stuff written about one of my heroes.
While this may not be a roast, I raise my glass to Big Bernie and the wonderful life he has led. Thanks for sharing.
Unexpectedly Touching.......2000-12-04
I found myself unexpectedly touched by this autobiography. Having read it, I consider Bernie Brillstein a friend. With no self-praise, Brillstein shows himself to be a man of decency, of compassion, of empathy. He began in his profession as an agent at William Morris, dreaming of representing mid-Century comics such as Jackie Gleason and Jackie Gale. When he left William Morris, he became a personal manager, starting the careers of dozens of entertainers who have become household names. The stories Bernie has to tell! He survived--there's no other word--until the end of the century, representing Jim Henson, Lorne Michaels, Gilda Radner, John Belushi, Dan Ackroyd and, as the saying goes, a cast of thousands along the way. He created HEE HAW and greenlighted THE SOPRANOS, headed a movie studio for a short time, got fired, picked himself up and started again. His very life has been the personification of the entertainment business; there are few who exceeded his success. And he is the one having the last laugh: He's still here! But along with the chronological report of his professional experience, what he was thinking, how he pulled it off, there is this man, this basically sweet and decent man, and that's what shines through his book. I enjoyed reading about Bernie's fascinating life.
Passably interesting but..........2000-10-29
A passably interesting look into life of an "old school" agent/manager with some real insights into his client's lives and the behind-the-scenes machinations of Hollywood. WARNING: You'll have to wade through a considerable amount of self-aggrandizment that I found tremendously off-putting toward the end. It's a rare occasion when I don't finish a book but I found myself skipping through the last third and ultimately bailed out with just a few chapters to go.
Readable, but not essential reading........2000-09-07
There's really no good insider showbiz tips or amazing gossip here. I found the book to be readable -- meaning I kept on reading once I picked it up but at any time I could have stopped and not felt like I was going to be missing a golden nugget.
It's a show biz biography of a manager. Did we really expect it to be an essential read?
Book Description
8 pages of photos and a worldwide directory.
This is the first fully comprehensive, illustrated guide to body art in all its forms.
This is the only reference source available that explores every step of the process.
This is the definitive guide for choosing style and placement, finding the right artist, ensuring safety and proper care, and even correcting or removing unwanted body art.
Includes: Tattoos € Piercings € Artists € Styles € Jewelry € Alternative Body Modification € Safety € Care € Selection € Placement € Procedures Healing Time € and More
Customer Reviews:
disappointing.......2007-09-10
this book was very disappointing. not alot of information and any information it had was very general. hardly any pictures or anything of value. skimmed the book did not even bother to read it. seemed to be made for people who are not even old enough to get pierced or tattooed.
Caveat: NOT the Be All to End All..........2003-01-08
"The Body Art Book" is billed as a "complete, illustrated guide," which it isn't. It highlights many topics, but none in depth. There are eight pages of color photos, and some black and white illustrations. However, for every thing I found wrong with this book, there was an equal and opposite reaction. For example:
Regarding latex gloves: "Every piercer MUST wear latex gloves when touching sterilized tools or jewelry." Should this read "Every BODY ARTIST?" (After all, NOT only piercers should be gloved!) Furthermore, what about artists or clients with latex allergies? However, pointing out that gloves should be changed if the [artist] picks up the phone was very important.
Regarding piercing guns: not enough emphasis, in my opinion, placed on the fact that professional piercers never use guns. However, the author DOES mention it, which is information that a lot of people don't know.
There were a few snide comments about people who get body modifications to be cool. While that wouldn't be my motivation, if I were the author I might have said something more to the effect of One's body is sacred, so one might want to take that into consideration before making permanent changes for the sake of fashion (in other words, perhaps less condescending).
I'm also not crazy about the layout of the book. Piercing and tattoo information is separated within chapters, instead of being in separate chapters. Also, I don't know why henna and scarification were in the same chapter!
The author seems to have fleshed out an outline, but doesn't seem to have gone much further. It's a shame, because there is a ton of information on the Internet that would have given a great deal of substance to this book.
There IS some incredibly valuable information in this book -- information that many people wouldn't have without doing some research AND information with which most people are not armed before walking into a studio.
(This book was a Wishlist purchase.)
dont waste your money.......2002-10-24
I can not believe that a publisher would agree to call this book 'complete' it is ANYTHING but complete. In fact, it is downright skimming. This shows some poorly drawn illustrations of completed facial piercings/ear piercings and that is about it - there is no 'guide' about it. It shows a few pages of colour tattoos, but clearly was not well thought out. I am returning mine and suggest that if you pay more than garage sale price, youve been taken. My opinion, thats all.
Good Book For the Novice Tattoo Artist or Piercer.......2002-01-08
This book is definately suited for the novice tattoo artist or piercer. Lots of good basic information on both if you are just getting started in either field. There is also a list of tattoo emporiums/salons/shops all over the world in the back of this book. The book is low on anythong that could be used as flash, and is definately more of a reference book.
Basic information.......2001-09-04
It is very complete and has a lot of information however I was disapointed because there is not much of interest if you are already knowledgeable in the subject. Addresses the reader in an infantile tone which I disliked and I found it rather repetitive .
Average customer rating:
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52 Adventures In and Around LA (52 Decks)
Manufacturer: Chronicle Books
ProductGroup: Book
Binding: Misc. Supplies
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ASIN: 081181324X |
Book Description
For both tourists and native Angelenos, these adventures reveal the secret and not-so-secret sides of the city, including retaurants, shops, star-sighting locations, and short road trips.
Customer Reviews:
Kaizen for the Shopfloor.......2007-01-30
An abbreviated version of the REAL Kaizen book; Kaizen Event Implementation Manual. OK for a quick read, copies much of what's in the Kaizen Event Implementation Manual.
Something as important as doing and understanding Kaizen deserves the real thing, not this. Save your money.
Kaizen Events.......2007-01-04
A great way to get up to speed on a single aspect of the Continuous Improvement movement. Fast-paced reading with all the need-to-know information in a simple, understandable format. The book could have been improved by a more compreshesive forward or introduction chapter that displayed the position of Kaizen Events in the total process map of CI.
kaizen review.......2006-11-10
It is a good book for someone who has not done a kaizen event or to review some techniques to do a kaizen.
A KAIZEN book for everyone.......2006-07-31
Good eloboration and explanation on the KAIZEN application, though it is fundamentals. No regret to own one for yourself.
Product Description
Bound in 3 Ring Binder. Rare Executive Overview Version 1.3. Kaizen Methods.
Book Description
"You can tell the whole world: there'll never be another Bix Beiderbecke. Take that from Satchmo! He was a born genius…"--Louis Armstrong
Bix Beiderbecke is one of jazz music's most enigmatic figures, and he has captivated listeners since his career began in the 1920s. He died at just 28, leaving many loose ends and inspiring much speculation. This book aims to clarify many of the myths created by the musician's premature death and the fictionalizations of Bix's life (three novels and a film: "Remembering Bix" by Ralph Berton, "1929" by Fredericks W. Turner, and "Young Man with a Horn" by Dorothy Baker, and the 1950 film of Baker's novel by Michael Curtiz), and to update his two prior biographies ("Bix, Man and Legend" being out of print for many years). French jazz scholar Jean Pierre Lion traveled the trajectory of Bix's life, from birth to death, to boarding school, on tour and beyond, to find the true story of this pivotal figure.
Considered a genius by his fans and fellow musicians, Bix Beiderbecke was a master cornet player, and one of the most inspiring white jazz musicians of his age. He drank heavily during Prohibition, and fell ill from the toxic swill he had been drinking. When he died he left behind a tremendous list of recordings (included here in a definitive discography) and several original compositions. This biography culls the entirety of Bix scholarship into one volume, painting a complete picture of the man, his music, and his times.
Lion brings the true legend of Bix into historical context, underlining the importance of the jazz scene that Bix not only participated in, but also helped to establish. The originality of Bix's style has roots in New Orleans jazz and such classical composers as Debussy and Ravel, and this biography traces the evolution of these various inspirations alongside the tale of the white cornet player. Historical ambience is created by descriptions of the Chicago of the 1920s - ruled by Al Capone and peopled with fast cars, flappers and hot jazz musicians - and Bix's personality is fleshed out by excerpts from the few letters he wrote in his lifetime, and memories of friends and witnesses of the jazz-age. The story is lively and emotional, the testament of a true fan and a true scholar.
Customer Reviews:
If you're looking for Bix, you can stop here!.......2007-09-22
To put it simply, this is IT. The One. Order it.
Berton's book is a nice read but there's information in this book that changes the whole scope of how we should see Bix's depression/nomadism/problems. I'll not print it here, you'll have to read it.
Suffice it to say that of all the "reasonably available" books on Beiderbecke, this is the beginning AND the end.
Probably not the starting point for the neophyte but still, "THE DEFINITIVE BIOGRAPHY".
Wow!.......2007-07-16
This could be the definitive book on Bix. It has everything, lots of pictures (the publisher did it right and put the pictures where it relates to the text and not all together in the middle of the book which is cheaper for the publisher), copies of important documents and new information about his life not mentioned in other books, an embarrassing arrest of a High School age Bix that has either been throughly suppressed by the Beiderbecke family and/or a blind eye turned to this incident and ignored by previous biographers. When I first read about the incident I thought to myself I didn't need to know that and it kind of bothered me for a while. When I finished the book I had to admit that I really enjoyed the book and the research by the author was very extensive and thorough, at times uncomfortably so. Which is what a good biography should be. Highly recommended.
A gripping biography that reads like a novel..........2006-07-17
Incredibly well researched and eminently readable, "Bix" is a mandatory addition to the library of twentieth-century historians, Beiderbecke fans and casual listeners alike.
If Bix was there, Jean Pierre Lion was there too! .......2005-07-22
Previous Bix Beiderbecke biographies were marred by too much trivia and speculation. The late Philip Evans was the ultimate Bix biographer, but his books overwhelm you with minutia. Jean Pierre Lion depends heavily upon Evans' landmark research; in fact, he is quick to acknowledge all of the great Bix research by Richard Sudhalter and others.
But Mr. Lion, a French business executive with a deep passion for early jazz, has taken a very refreshing approach to the Bix story. As a Frenchman, he's able to stand back and put Bix in the context of the American Roaring '20s. The book is biography, part social history, part travel book. It's great reading, and not ruined by self-indulgent musical analysis. Lion wrote the book on the assumption that his readers already know a fair bit about Bix's musical contribution.
Mr. Lion traveled to virtually every single spot in America where Bix had an important moment. Given that Bix died at age 28, it was possible. And his book is full of his wonderful little photographs of these historic sites (old hotels, city streets, private homes, ballrooms, etc.) as they appear today. That may prove to have the greatest appeal to Bixologists. You can toss Jean Pierre's book in your car and go on one heck of a across-country field trip.
Like almost all jazz histories, this book won't sell well, and Mr. Lion obviously didn't create it for money. But it's a little treasure for jazz buffs - so don't let this one slip away! I immediately read it from cover to cover, and because of its beautiful visual appeal, it will be pulled from my book shelf for many years to come. Felicitations, Monsieur Lion!
Book Description
On March 8, 1421, the largest fleet the world had ever seen set sail from China. Its mission was "to proceed all the way to the ends of the earth to collect tribute from the barbarians beyond the seas" and unite the whole world in Confucian harmony.
When it returned in October 1423, the emperor had fallen, leaving China in political and economic chaos. The great ships were left to rot at their moorings and the records of their journeys were destroyed. Lost in China's long, self-imposed isolation that followed was the knowledge that Chinese ships had reached America seventy years before Columbus and had circumnavigated the globe a century before Magellan. Also concealed was how the Chinese colonized America before the Europeans and transplanted in America and other countries the principal economic crops that have fed and clothed the world.
Unveiling incontrovertible evidence of these astonishing voyages, 1421 rewrites our understanding of history. Our knowledge of world exploration as it has been commonly accepted for centuries must now be reconceived due to this landmark work of historical investigation.
Customer Reviews:
1421 .......2007-09-29
1421 is a book that should be required reading from high school to the board room.
Interesting, hard to put down, true?.......2007-09-23
I found the book fascinating and easy to read. While the claims made by the author are stunning, he presents a plausible case for their authenticity. If true, the thesis of 1421 turns history upside down. If even partly true, the book sheds light on a part of history often ignored by American schools, 15th century China. I personally find it hard to digest all the claims made by Menzies, however, some of the evidence is tremendously compelling. As a history teacher I will be reading other articles and books related to this topic to gain a more comprehensive view from all sides of the issue.
Little research, lots of conjecture.......2007-09-20
This is a terrible book that is supposed to be based on credible research but which is mainly filled with guessing and conjecture. The book revolves around a map that could describe, with proper stretching, changing of markings and such, the New World, reminding me of the "science" that is the translation of Nostradamus' prophecies. Menzies links any unexplained artifacts around the world that may date to the early 1400s to this particular expedition, and repeatedly discounts without argument other logical explanations that would likely have created these artifacts.
The likelihood of this story being true is further degraded by fact that the Chinese, a civilization known for keeping detailed records of its history, have never, before or after the publication of this book, attempted to claim any role in the discovery of the Americas.
Placed in the fiction section I would give it two stars. Promoted as a serious piece of research and historical fact, it deserves zero.
1421.......2007-09-15
Absolutely fascinating read. Winds, current, stars, latitude, longitude, ship design, historical maps all play a part in the supposition that the Chinese were the first to discover the western hemisphere and to have had the most efficient trading empire in their own hemisphere years before the Italian, Portuguese, Spaish and English captains made their historic voyages. The author makes a believable statement that the Chinese got to the western hemisphere first. His suppositions and conclusions come after careful and complicated studies which at times cause the reader to take a jump of faith. Now looking at Latin American pottery, Inuit faces, etc., you see Chinese eyes, art designs and wonder. And the crossing of fruits, vegetables, trees, flowers, horses, etc. between east and west is amazing and convincing. The book highly recommended.
lost history.......2007-09-06
Gavin has spent years chaseing leads that suggest america was populated by chinese peoples.With Mertz and Vinning as backup not to mention Hendon Harris Gaven has pin pointed the physical landmarks through his journeys.As a best seller it is a long and fast read.
Customer Reviews:
Book-so so book.......2007-05-10
Very interesting at the beginning, but could not keep reading it to the end.
Book Description
"The Complete Idiot's Guide to Saving the Environment" is a comprehensive guide to the ways an average citizen can make every day Earth Day. We learn how the environment got in this condition and how we can improve it by reducing, reusing, and recycling at home, at work, and everywhere else. The book suggests groups and organizations to join or to go to for information.
Books:
- Chivalrous Conqueror: Chandos Herald's Biography of the Black Prince
- Confessions of a Window Dresser Tales From A Life In Fashion
- Correspondents Of Lord Overstone
- Courtships of Queen Elizabeth: A History of the Various Negotiations for Her Marriage
- Destination Moon: 15 Year Anniversary Edition
- Diana's Diary: An Intimate Portrait of the Princess of Wales
- Diana The Queen of Hearts; & CIA/MI6 the Princedom of Darkness. STORY: Sequel to volume Five (V)
- Distinguished African Americans in Aviation and Space Science:
- Entrepreneurial Genius: The Power of Passion
- Fools Rush In : Steve Case, Jerry Levin, and the Unmaking of AOL Time Warner
Books Index
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Screw It, Let's Do It: Lessons In Life (Quick Reads)
Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way
Sir Richard Branson: The Autobiography (Penguin Longman Penguin Readers)
Forbes Greatest Business Stories of All Time (Forbes)
RICHARD BRANSON: THE TOP OF THE WORLD
