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David Greising's biography of Roberto Goizueta is the story of how Coca-Cola became one of the world's leading brands. The story follows Goizueta, a chemical engineer, who first worked for Coca-Cola in Cuba. After the revolution, Goizueta came to the United States and went on to become the youngest vice-president ever at Coca-Cola. In 1980, Goizueta became president of Coca-Cola and presided over the world's largest soft drink company until his death from lung cancer in 1997.
Greising presents a fascinating behind-the-scenes look at some of the most high-profile business stories that happened during Goizueta's tenure, such as Coca-Cola's purchase and subsequent sale of Columbia Pictures; the disastrous reformulation of the New Coke; how Coca-Cola swept Eastern Europe after the fall of the Berlin wall; and Goizueta's dealings in bringing the Olympics to Atlanta in 1996. Compelling and easy-to-read, I'd Like the World to Buy a Coke is a must for those interested in how one company created and marketed a brand like no other.
Book Description
Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it...
The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.
Customer Reviews:
Not Just Coke.......2006-09-01
The book is about a man who would have liked the world to buy a coke. David's journalistic narrative makes the story extremely readable. It is interesting how he brings out minutiae of the cradle-to-grave of Goizueta's life-journey with Coke. Sprinkled with some management talk and significance of Goizueta's penchant for Economic Value Added, the book makes for an interesting read.
As I was reading the book, the IT executive was trying to ask if there are lessons for technologists in the book.
* Without a formal management and operational background, Goizueta transformed himself from a technologist - who loved solving problems like rust on soda bottle tops - to a business leaders who had coke run in his vein.
* A leader with a genuine love for his product, with enough foresight to know when he screwed up and rolled back New Coke (though he personally loved it)
hard work pays off.......2004-12-01
This book is really interesting. Roberto left his dads buisness to work for the Coca-cola company (He was going to receive less money working there). Roberto didnt care, but somehow he moved over the top and became executive chief of the coca-cola cmpany. He made so many changes that everything turn out pretty goog. Sales and the stock market jumped up to billions of dollars
Packed With Knowledge!.......2004-09-17
This is a good business biography. The author has an eye for the interesting detail - such as the fact that the future chairman of Coca-Cola and the future Yankee-hating Communist leader Fidel Castro went to the same elite Cuban private school. He also has a good understanding of the business issues that Roberto Goizueta addressed during his remarkably successful career. This is not a hagiography or an "authorized" biography. In fact, author David Griesing reports that Goizueta opposed the book project and directed his friends and the public relations department of Coca-Cola not to cooperate. Remarkably, in the face of that opposition, the author not only persevered but also produced a book that seems scrupulously objective. If it is not a paen, neither is it a hatchet job. It's the real thing, and we find it well worth reading and recommending.
Now i want to buy Coke.......2004-04-03
"Goizueta is a great leader and helped out the company in a great way.
Greising is a great author and portrayed Goizueta's leadership well."
coca cola mmmmmmmm.......2003-10-31
the book is really ambitious and portrays Mr.Goizueta as very goal oriented and eager to accmplish what he sets his mind to. The book does a good job of letting the reader know how great of a leader Roberto Goizeta really was.
Customer Reviews:
A good informative source on Modern African Cinema........2000-12-25
This book covers many films and filmmakers through anthologies, including a critique of Ethiopia's Haile Gerima's dynamic feature SANKOFA.
Average customer rating:
- Variety is the Spice of Life.
- A Strong Book that Makes you Think
- Rather Interesting
- Interesting!!!
- Dan Blather, A Very Strange Man
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Deadlines and Datelines
Dan Rather
Manufacturer: Amazon Remainders Account
ProductGroup: Book
Binding: Paperback
ASIN: B000H2NDP0 |
Book Description
With his distinctive blend of frontline determination and a journalist's knack for a good story, Dan Rather looks at the awesome struggles and everyday accomplishments he's witnessed at home and around the globe...and shows yet again the skill and intelligence that have made him an important part of our world for more than four decades.
Customer Reviews:
Variety is the Spice of Life........2005-03-04
This collection of essays from his syndicated weekly column is sorta like Nick Clooney's in Cincinnati. This book contains 99 short composites espousing his point of view on diverse themes; he's not afraid to state his likes, dislikes, and fears plus his sense of humor. Like his take on Disney's 'Beauty and the Beast' which is different but thought-provoking, and the "immorality" in the White House during Lincoln's term.
Surely he wasn't serious about an Oscar for Debbie Reynolds as an old woman. She was just playing herself, as she always did. He chose her because she was born in Texas. Hey, she grew up in California! For his deficient memory, she was the 'original' Tammy, then Sandra Dee took over in "the Doctor" with Peter Fonda. Debbie is a good entertainer but not so successful in normal living, as being "turned on" is the only way she knows how to be. Last year, she moved her movie memorbilia to Pigeon Forge (not too far from Dollywood) in the Smokies and, as a result, was chosen to ride the main float in their Christmas parade. Now, that's a star -- to come to Tennessee after the flob in Las Vegas. It appears that she lives through her obese daughter, Carrie, who writes. He had flattering things to say about Dolly Parton, a native of this state but not representative of us all.
He bemoans the fact of the seasons overlapping in 'It's Beginning to Look a Lot Like Easter,' due to marketing and displays in the stores. I wish we could go back to the old days when fruit and veggies are available only in the growing season for America; they do taste better then, as he lamented.
He likes to go where the action is. In June 1996 in Moscow, at 3 a.m. after filing his last report on the Russian elections and on the way to his hotel, he heard the voice of Ella Fitzgerald who'd just died. She had a pure quality to her voice, received much acclaim in life as in death. He wrote, "We never knew much about her personal life; we never knew anything about her except in her songs." If he listened to MUSIC OF YOUR LIFE and Chuck Southcott, he'd be sad to learn that she'd lost both legs due to diabetes, and her friends would take her for a daily afternoon ride around Los Angeles while Chuck played her songs on the radio. She may have seemed "alone" in her singing, but her friends in the Society of Singers made her life bearable, so as not to be completely alone.
Some of these "timely" accounts are dated, but all in all I found it an interesting book. I'm glad I have it as he is one of my favorite broadcasters. The comprehensive index was helpful. I will miss seeing his friendly face on the nightly CBS news; he was the best reporter ever, and I hope he will contribute to Sixty Minutes. Maybe he can replace Andy Rooney?
A Strong Book that Makes you Think.......2005-01-10
Deadlines and Datelines isn't a regular book with a central theme or one message, or even chapters that are put together that have a plot. Deadlines and Datelines has many essays written by Dan Rather (and a few other people wrote a few essays in the book and are credited) that are based on his weekly news column and his CBS radio report. Basically Dan Rather has written many different essays that are about things like when his friend Bill Cosby's son was taken from him and how he used to watch the super bowl with his son and since he was gone he asked if Dan Rather could come over, he explained that you shouldn't be sad that his son is gone because Bill Cosby is famous, but because he was a great man.
A lot of essays have great meaning, and have some comical meanings, but he seems to write seriously, but he does when talking about comical things, like in one of his essays he talks about the v-chip which is supposed to be a chip which could limit what types of programs children could watch, he then gives examples of ratings that would be better than the standard: TV-MA, TV- PG, TV- 14. And another one he talks about how people have altered different books when they made the movies to make it more appealing to teenagers, with more things they are interested in.
What is so great about this book is that it has so many morals and messages, it really makes you think. Deadlines and Datelines has many different stories that talk about things that are surprisingly serious, and it is written in a way that is really interesting. The book hooks you in after the first essay because of the knowledge of Dan Rather and the life experience of him. He talks about some of the most important issues like an essay about how libraries are so important and that many Americans take that for granted, and how First Lady Hilary Clinton has been trying so hard to get many people to go to libraries again. But even subject that would seem to be boring are really made interesting through the eyes of Dan Rather in Deadlines and Datelines.
His different experiences are very enjoyable to read, because of how he explains them thoroughly and really makes people learn something, or makes someone care about something that he didn't care about before. And the truthfulness in his writing is exceptional, because his writing is very down to earth, and about stuff that could really moves anyone. His viewpoints are not at all bias, and really make for a great read.
-Austin R. Ardizzone
Rather Interesting.......2004-12-13
Dan Rather gives us his unique and very valuable insights into the most interesting news stories/topics/events over the past several years including the Reginald Denny case, the Jon Benet Ramsay case, the nature of customer service in America, Oklahoma City and corporate greed, just to name a few. This is a man truly in love with his country and the freedom it gives every citizen.
Interesting!!!.......2000-09-03
I have met Dan Rather in February of 2000. He is a awesome, well-known, and journalistic anchor who's knows the business and can write a good story. So when I read this book I knew he stands out all the time with his award-winning writing!
Dan Blather, A Very Strange Man.......1999-12-02
You don't have to be a Republican to wonder why Dan Rather covered up evidence that President Clinton raped Juanita Broadrick especially since Mr. Rather led the fight against Clarence Thomas for his alleged dirty joke. Either Mr. Rather is a moral monster, who finds a black man's joke to be worse than a white man's rape, or he is a total idiot. Evidence of the latter proposition can be found in this book. There are few paragraphs more than two sentences long. What he has to say is not original and is expressed in a very pedestrian manner. It's amusing for awhile to read the first few lines of one of his "essays" and then write the rest of the piece yourself. This could be written by a computer which has been programmed on the Dick and Jane series. But even THAT computer would have been offended by the President's rape.
Average customer rating:
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Deadlines and Datelines: Essays at the Turn of the Century
Dan Rather
Manufacturer: Diane Pub Co
ProductGroup: Book
Binding: Hardcover
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ASIN: 078819349X |
Customer Reviews:
Huge Potential, didn't pull it off.......2007-03-15
This is an advanced book. The emphasis is not just on simple counting, but looking deeply at the spot cards played, the line of play, and trying to come up with some plausible hands that declarer has.
Some of the hands will be impossible to set, so reject them. Others wll be set regardless of your action (i.e. declarer over bid). But some will require a specific line of play.
Also - the point of the book is to not take the "obvious" action, but to think about waht you know about the hand. Lots of examples from real life top level play.
The reader will have to estimate shape and strength, and use small clues.
All this is excellent practice, and helps improve your thinking.
I love books like this and was eagerly looking forward to reading it. I had put off reading it while I first improved my Bridge skills and read other easier books on defense.
While a number of the hands were solvable based on deep thinking, some were a bit far fetched, and some had mistakes or just plain stupid bidding (or were they typos?)
There is a hand where declarer bids 2 Spades ( a weak 2 premept). This hand was from 1971 so I expected a 6 card suit, probably 3 of the top 5 honors. Instead it was a 7 card suit heads by the A J 9. While thats "legal" it's not a typical auction and no one today would bid 2 Spades with that (unless super sound), it would be bid 3 Spades or even 4.
Its VERY HARD to solve a bridge puzzle if the inferences you are making are invalid becaus ethe author picked an odd ball hand.
Some of the other hands were also a bit far fetched in terms of reasoning involved.
I didn't really get anything out of this book, that I couldn't find in many other intermediate plus books on defense. The sole exception is the concept of generating a few plausible hands. I do that anyway, but the book reinforced teh concept. I prefered Hugh Kelseys book "Test Your defense" and otehr books like that.
The authors other book "Match Point Defense" is better - I recommend it.
This book is not appropriate for casual intermediate players. You will solve very few problems, and be lost. Start with simpler books.
With better hands I would rate the book a 4. It had great potential, just didn't pull it off.
Book Description
In Boardroom Excellence, author Paul Brountas, a corporate attorney with more than forty years experience, discusses the qualities and components of effective boards in today’s post-Enron environment. Written in a concise format, the book is filled with informative practical advice for board members of private, public, and nonprofit organizations. Boardroom Excellence contains an informed discussion of fundamental corporate governance issues, including the duties and responsibilities of directors and the proper interaction of the board with the CEO and management. Brountas reveals how board members can be most effective when they are independent, possess integrity, are well-informed and involved, and are proactive. Boardroom Excellence offers timely information about
- Establishing the values and qualities that board members should possess
- Developing an environment in the boardroom where skepticism and serious discussion are encouraged
- Understanding what the CEO expects of the board and what the board expects of the CEO
- Creating effective independent audit, compensation, nominating, and governance committees
- Formulating guidelines for periodic evaluation of the performance of the board and individual board members
Download Description
In Boardroom Excellence, author Paul Brountas, a corporate attorney with more than forty years experience, discusses the qualities and components of effective boards in today’s post-Enron environment. Written in a concise format, the book is filled with informative practical advice for board members of private, public, and nonprofit organizations. Boardroom Excellence contains an informed discussion of fundamental corporate governance issues, including the duties and responsibilities of directors and the proper interaction of the board with the CEO and management. Brountas reveals how board members can be most effective when they are independent, possess integrity, are well-informed and involved, and are proactive. Boardroom Excellence offers timely information about
- Establishing the values and qualities that board members should possess
- Developing an environment in the boardroom where skepticism and serious discussion are encouraged
- Understanding what the CEO expects of the board and what the board expects of the CEO
- Creating effective independent audit, compensation, nominating, and governance committees
- Formulating guidelines for periodic evaluation of the performance of the board and individual board members
Book Description
Remember how you cried when you first arrived at camp? Then sobbed when it was time to leave? From goofy pranks and late-night giggling to life-changing friendships, summer camp is an experience that girls love-and women never forget.
With the warm and nostalgic feel of a scrapbook, Sleepaway transports grown-up campers back to the treasured days of summer and their first taste of independence. Written by Laurie S. Kahn, a former advertising executive (who overcame her disappointment at not being color war captain only when she was named director of radio and television production at Young & Rubicam in New York), Sleepaway collects a hundred years of camp lore, plus vintage photographs, letters, songs, badges, postcards, and autographed pillowcases. Here are stories that instantly evoke memories of a first bunk (remember the smell of damp towels piled up on a rainy day?), of swimming tests and socials (a chance for a first kiss!), of rowdy singalongs, joyous mealtimes, mail call, and the hilarity of a short-sheeted bed. There's a recipe for bug juice; instructions for playing jacks, folding the perfect hospital corner, and making a lanyard; camp packing lists; Best Make-Out Songs by Decade; and--at last!--the complete lyrics to John Jacob Jingelheimer Schmidt. A perfect gift for every woman who wishes she still had name tags in her clothes.
Customer Reviews:
Best camp book ever!.......2007-04-11
This is the true story about the girls who had the good fortune to spend their summers in the most idylic settings to be had. The specific camp didn't matter, for all of them share the same values. I have sent this book to many of my camp friends and all have been most enthusiastic!
Phenomenal.......2007-03-19
I have had a copy of this book for three years now - and it the favored book by our CITs at resident camp. Several have received it as a graduation gift and they pass it around and around and around the unit. No matter what camp you go to - some things are universal.
Wonderful!.......2007-03-19
This book is a beautiful creation that will deeply touch any woman with wonderful camp memories. I couldn't put it down until I had studied every photo, read every caption, and ordered a copy for my best camp friends. I felt like a recognized the face of each and every girl in this timeless tribute. Kahn has complied a scrapbook for all of us to remember suntanned summers swimming in the lake and joyously eating burnt food from the fire.
Brings the reader right back to camp!.......2004-07-31
I went to a camp in the Pocanoes for 12 years, my daughter now goes to this very same camp! 90 years!! This summer, while spending a week with other alum from my camp, "Sleepaway" was recommended to me. This book, from cover to cover, perfectly summed up all our camp experiences. There are many, many pictues of campers all the way back to the early 1900's...very neat to see what camps looked like back then! We were excited to see our camp in there!
Even appreciated by a young camper.......2004-01-01
I am 15 years old right now, and i have been going to sleepaway camp for 3 years now. I went to camp not knowing many people, mabye 3 girls and now camp is something i can't live without! For four weeks, and starting summer '04 it will be eight weeks-i have thought about camp all year round. Camp is one magical place where you can get away, and this book captures that special feeling that camp gives you. For any camper old or new this book is amazing!!!
Book Description
This digital document is a journal article from Economics and Human Biology, published by Elsevier in . The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
Book Description
This digital document is an article from The Historian, published by Thomson Gale on September 22, 2005. The length of the article is 559 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: The Escape from Hunger and Premature Death, 1700-2100: Europe, America, and the Third World.(Book review)
Author: Bruce Fetter
Publication:
The Historian (Magazine/Journal)
Date: September 22, 2005
Publisher: Thomson Gale
Volume: 67
Issue: 3
Page: 588(2)
Article Type: Book review
Distributed by Thomson Gale
Book Description
The author of the controversial bestseller Brain Trust brings his scientific expertise to the chilling true story of unexplained phenomena on Utah's Skinwalker Ranch -- and challenges us with a new vision of reality.
For more than fifty years, the bizarre events at a remote Utah ranch have ranged from the perplexing to the wholly terrifying. Vanishing and mutilated cattle. Unidentified Flying Objects. The appearance of huge, otherworldly creatures. Invisible objects emitting magnetic fields with the power to spark a cattle stampede. Flying orbs of light with dazzling maneuverability and lethal consequences. For one family, life on the Skinwalker Ranch had become a life under siege by an unknown enemy or enemies. Nothing else could explain the horrors that surrounded them -- perhaps science could.
Leading a first-class team of research scientists on a disturbing odyssey into the unknown, Colm Kelleher spent hundreds of days and nights on the Skinwalker property and experienced firsthand many of its haunting mysteries. With investigative reporter George Knapp -- the only journalist allowed to witness and document the team's work -- Kelleher chronicles in superb detail the spectacular happenings the team observed personally, and the theories of modern physics behind the phenomena. Far from the coldly detached findings one might expect, their conclusions are utterly hair-raising in their implications. Opening a door to the unseen world around us, Hunt for the Skinwalker is a clarion call to expand our vision far beyond what we know.
Download Description
The author of the controversial bestseller Brain Trust brings his scientific expertise to the chilling true story of unexplained phenomena on Utah's Skinwalker Ranch -- and challenges us with a new vision of reality.
Customer Reviews:
Skinwalker is a Skin Crawler.......2007-10-12
Holy Shiite what a story!
I have never read anything George Knapp was involved in that I didn't like, even Bob Lazar, and some of the stuff in this book sends chills down your spine. With all of the money that Robert Bigalow (aka Bigalow Aerospace) has, it is a shame that he can't fund a full scale research project aimed at discovering what supernatural forces are at play at this ranch.
The first two sections of this book, which describe in detail the unexplained phenomena taking place on this ranch, and similar locations in the west, grip you like a vice. The Skinwalker Ranch is one spooky hunk of Utah real estate. I can't imagine anybody staying at this place after the their first experience with cattle mutilation, seven foot tall bullet proof wolves, bulls mysteriously placed inside of locked trailers, holes in the sky to other dimensions or worlds, humanoid figures climbing out of three dimensional tunnels in the sky and then running off on the ground, lighted flying orbs, etc., etc., etc. It makes the hair on the back of your neck stand up.
The second section slips off point somewhat, drifting to other ranches and similar phenomena, but is still engaging and holds your interest.
The third section, which speculates on what might be the cause of the unexplained phenomena, is a real let down after the excitement of the previous sections and about as interesting as watching paint peel. In most cases the speculation on the possible explanations is really a stretch at best, and I really had to talk to my head to finish the book. Fortunately this section is not too long, but it could have been left out entirely in lieu of more detailed descriptions of the phenomena, ongoing research, or plans for future research.
The book, while a little disappointing at the end, is certainly worth reading.
Fascinating anecdotes in the vein of Brad Steiger.......2007-10-12
Fans of Brad Steiger's premise that paranormal phenomena is more complicated than just ghosts and UFO's will find a lot to like in this book. The individual encounters are fascinating, and one wishes that the authors had included more (there is the hint that volumes of material were left out).
Less satisfying is the "analysis" of the situation, which goes on for several chapters, and ultimately comes to nothing.
The authors should have taken up more space in the book with more encounters, and less with theories.
Lions and tigers and bears .. oh my!.......2007-10-10
Out here in the country, we don't lock our doors at night. But after reading the first few chapters of "Skinwalker," I had to get up (at 2 AM) and throw the deadbolt.
Yes, the Gormans' 18-month battle with high strangeness is chock full of inconsistencies. Yes, the NIDS investigative team seems pretty incompetent and unaccountably handicapped financially. Yes, a good deal of the evidence is hearsay. Yes, there is a disturbing lack of hard documentation of the phenomenon supposedly observed by the Gormans and the scientists. And yet ... this story seems a textbook illustration of the Heisenberg Principle at work --- that observers inevitably influence (and corrupt)the the phenomenon under observation.
Having experienced a little para-abnormality in my own life, I can't automatically write all this off as a hoax. Get the book, read it with an open mind --- but first, bolt the door.
Hunt for the Skinwalker.......2007-09-09
In very descriptive and good prose with substantial evidence behind him, Kelleher has written of several extraterrestrial races that scare the hell out of me. If we ever have to deal with these beings as a race, our civilization may very well collapse. We have no in depth information about the science and technology that these beings have mastered and could end up being a subjugated race. It will be a miracle if we survive, as a race.
Paranormal Goes Scientific.......2007-07-26
Based upon my information and belief a billionaire Las Vegas mogul has funded research for an area in Utah where some paranormal events ha
been transpiring for some time. Thi man's name is Bigelow. Many people dismiss the Paranormal with the statement that just because paranormal events occur its because we just have not been able to explain this. This is begging the question....a scientist tries to figure out why these things are happening. Mr. Bigelow also funded a chair at the University of Las Vegas to study paranormal activity. Many people state that the book has no pictures of these events...well a meeting will be held in Las Vegas with photographs. I am looking forward to attending this meeting. I was going to wait until I attended this meeting but I had to give the book 4 stars as there were no photographs of these events. I attended the first meeting with Mr. Knapp and I got the impression that the scientists investigating wished to keep a low profile. Perhaps I will edit my review when I attend the second meeting with Mr. Knapp.
Average customer rating:
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Beyond Preservation: Restoring and Inventing Landscapes
Manufacturer: University of Minnesota Press
ProductGroup: Book
Binding: Hardcover
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ASIN: 0816623465 |
Books:
- I Inherited a Fortune
- In the Kingdom of Coal: An American Family and the Rock That Changed the World
- Investing for Middle America: John Elliott Tappan and the Origins of American Express Financial Advisors
- Invisible Giants: The Empires of Cleveland's Van Sweringen Brothers (Ohio)
- James J Hill & Opening of Northwest (Borealis Books)
- Jesse Livermore Speculator King
- John Wanamaker, King of Merchants: The Wanamaker Digest
- Karsten's Way: The Life-Changing Story of Karsten Solheim-Pioneer in Golf Club Design and the Founder of PING
- Kindred Spirits: Harvard Business School's Extraordinary Class of 1949 and How they Transformed American Business
- Lessons from the Legends of Wall Street : How Warren Buffett, Benjamin Graham, Phil Fisher, T. Rowe Price, and John Templeton Can Help You Grow Rich
Books Index
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