Average customer rating:
|
Power, Privilege and the Post: The Katharine Graham Story
Carol Felsenthal Manufacturer: Seven Stories Press ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 188836386X |
Customer Reviews:
From family forsakeness to media maven.......2003-05-24
The single most useful book about the Post........2002-01-06
How To Become a Successful Businesswoman.......2001-11-24
a balance of gossip and substance.......2001-05-14
Unfortunately, Felsenthal brings few new revelations to her well researched and long book. The facts are there, as is much of recent US history. Instead, what she adds is more on the level of back-biting gossip, such as the tales of her dysfunctional children, her fickleness at the office, or her insensitive quips about money ("you mean you have to live on your salary" she is quoted as asking a reporter.) At times, the book has the flavor of personal pique: you can tell that she doesn't like her subject. Felsenthal even seems bent on undoing the reputation of her star editor, Ben Bradley, whom she portrays as a capable courtesan manipulator of Graham. While this perspective is useful, it appeared biased to me, too consciously against the grain of popular image.
However, if you don't know the story of Kay Graham, this is a solid introduction. Recommended with reservation.
Average customer rating: |
Power Privilege and The Post The Katharine Graham Story
Carol Felsenthal Manufacturer: G.P. Putnam's Sons ProductGroup: Book Binding: Hardcover ASIN: B000J0OW8W |
Average customer rating: |
Wicked: The Prince Naseem Phenomenom
Gavin Evans Manufacturer: Robson Books ProductGroup: Book Binding: Paperback ASIN: 1861051611 |
Average customer rating:
|
Peter Greenaway: Fear Of Drowning By Numbers
Peter Greenaway Manufacturer: Dis Voir ProductGroup: Book Binding: Paperback Similar Items: ASIN: 2906571075 Release Date: 1991-06-02 |
Book Description
By Peter Greenaway.Customer Reviews:
Playful, yet serious Description No.1-100.......2000-11-25
Average customer rating:
|
Clubland: The Fabulous Rise and Murderous Fall of Club Culture
Frank Owen Manufacturer: Broadway ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0767917359 Release Date: 2004-06-08 |
Book Description
Outrageous parties. Brazen drug use. Fantastical costumes. Celebrities. Wannabes. Gender-bending club kids. Pulse-pounding beats. Sinful orgies. Botched police raids. Depraved criminals. Murder.
Welcome to the decadent nineties club scene.
In 1995, journalist Frank Owen began researching a story on Special K, a designer drug that fueled the after-midnight club scene. He went to buy and sample the drug at the internationally notorious Limelight, a crumbling church converted into a Manhattan disco, where mesmerizing music, ecstatic dancers, and uninhibited sideshows attracted long lines of hopeful onlookers. Owen discovered a world where reckless hedonism was elevated to an art form, and where the ever-accelerating party finally spun out of control in the hands of notorious club owner Peter Gatien and his minions. In Clubland, Owen reveals how a lethal drug ring operated in a lawless, black-lit realm of fantasy, and how, when the lights came up, their excesses left countless victims in their wake.
Praised for his risk-taking and exhilarating writing style, Frank Owen has spawned a hybrid of literary nonfiction and true crime, capturing the zeitgeist of a world that emerged in the spirit of “peace, love, unity and respect,” and ended in tragedy.
Customer Reviews:
Fascinating.......2007-06-09
Good Reporting .......2006-06-01
Some of the best reporting available on the seedy side of 1990s nightlife.......2005-12-24
The Dark Side of the NY City Club Scene.......2005-12-08
A Book You Truly Can't Put Down.......2005-04-25
Average customer rating: |
Clubland - The Fabulous Rise and Murderous Fall of Club Culture - Club Land - The true story of the designer drug Special K , and a 6 year journey behind the velvet ropes at the clubs ... Audio Book on CD's by Frank Owen
Frank / Gerald Doyle Owen Manufacturer: Audio Renaissance CDs ProductGroup: Book Binding: Audio Cassette ASIN: B000KLLJS6 |
Average customer rating: |
Clubland - The Fabulous Rise and Murderous Fall of Club Culture - Audio Book
Manufacturer: Audio Renaissance CDs ProductGroup: Book Binding: Audio CD ASIN: B000FIBK2O |
Average customer rating: |
The 3rd New Pencil Pastimes Book of Seek-a-word (New Pencil Pastimes)
Richard Manchester Manufacturer: Bristol Park Books ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0884863751 |
Book Description
Wordsmiths rush to sharpen their pencils and their minds with this inventive collection of seek-a-word puzzles designed to improve word skills and vocabulary. In over 150 puzzles ranging from quick and easy to mind-boggling, players are challenged to find hidden words by going up and down, backward and forward, and diagonally. This easy-to-tote collection provides hours of intriguing entertainment for people on the go or on vacation.
Average customer rating:
|
Strategic Brand Communication Campaigns
Don E. Schultz , and Beth E. Barnes Manufacturer: McGraw-Hill ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0844229520 |
Book Description
In the marketplace of the 21st century, the critical form of customer communication will be broader than advertising and promotional messages. Customers have relationships with the brand, combining all the forms of communication that give meaning to products and services. Brand communication creates an interactive relationship between the product or service and consumers, which is a major change in the way advertisers and marketers have traditionally viewed customer communication.
Authors Don Schultz and Beth Barnes have built on the foundation of their best-selling text, Strategic Advertising Campaigns, to create a book that embodies this new approach to advertising and marketing communication: Strategic Brand Communication Campaigns.
This innovative text focuses on the messages and incentives customers receive, rather than what marketers send out, which differentiates brand communication management from advertising management. The brand will drive the 21st century marketplace, and students need to develop the skills necessary to plan and execute brand communication campaigns.
Strategic Brand Communication Campaigns shows students how to produce successful campaigns in the dynamic marketplace of the future. The book
Parts 1 and 2 of the text introduce students to the brand concept, how it has evolved, and why it is critical to successful marketing in today's environment. Students also gain an understanding of the relationship between consumer behavior and brands and discover how to apply brand-building concepts to achieve brand value.
Parts 3 and 4 provide a handbook for creating, implementing, and evaluating cohesive brand communication campaigns. Advertising, media, public relations, direct response, and sales promotion strategies are examined. Students learn how to deliver forceful messages and incentives and how to measure their effectiveness.
Customer Reviews:
A useful university textbook.......2000-10-04
I would have liked to see a little more than the few pages offered on the use of interactive media but those offered did include examples of web pages and other useful visual information. As the authors rightly point out, not all communications will be interactive in the future and students must not lose sight of other forms of communications.
Overall I found the short paragraphs and clear layout easy to use during lectures.
A really useful textbook.
Too theoretical-- not practical!.......2000-09-30
It is too conceptual and theoretical. The real world does not really do IMC quite like that. IMC is still both art and science. The author(s) tend to look at IMC, from a branding perspective, in a dry,boring, and uncreative fashion.Many jargons have been invented in the book. But are they really practical? The book has not thrown in enough cases or examples to explain or illustrate most of the untested theories or concepts convincingly.
Personally, I guess Beth E. Barnes did most of the writing, and Don E. Schultz did most of the so called new concepts or theories invention.
I recommend books like Experiental Marketing, Experience Economy-- they are far more interesting, and practical!
Average customer rating: |
Strategic Advertising Campaigns - Formulating and Implementing Communications Campaigns (Fourth Edition)
Don E. Schultz , and beth E. Barnes Manufacturer: NTC Business Books ProductGroup: Book Binding: Hardcover ASIN: B000QDNYYU |
Product Description
Explains how to create and implement an advertising campaign, discusses marketing plans, research, budgets, pretests, media planning, sales promotion, direct marketing and campaign evaluation, and shares eighteen case studies. This completely revised and updated edition of the leading campaigns text provides the fundamentals of formulating and implementing comprehensive and contemporary communications campaigns. Chapter topics include: 1)Understanding the Changing Marketplace 2)Brands and Branding 3)Consumers and Advertising -A New Model for Advertising 4)How Consumers React to Advertising 5)Consumer Research 6)Consumers and Marketing 7)Communications Solutions to Marketing Problems 8)Advertising -Consumer Sales Promotion 9)Channel Messages and Trade Incentives 10)Marketing Public Relations 11)Direct Marketing 12)Media Planning 13)Implementing Campaign Plans 14)Measuring Campaign Effectiveness 15)Selling Management on Campaign Strategy 16)Ethical Issues in Marketing Communications. With a new focus on integrated communications strategy and consumer behavior, Strategic Advertising Campaigns reflects changes that are rapidly transforming the advertising industry. A proven, comprehensive guide for both the beginner and the communications professional.
Average customer rating:
|
Where the Sky is Born: Living in the Land of the Maya
Jeanine Lee Kitchel Manufacturer: Enchanted Island Press ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0974483907 |
Book Description
Customer Reviews:
Entertaining, Informative, and Inspiring.......2007-09-24
Good Read.......2007-06-27
A Delightful Account...........2007-06-23
Enchanting Adventure.......2007-05-17
This is about building a house, not the Mayans.......2007-02-28
Average customer rating:
|
The Tainos: Rise and Decline of the People Who Greeted Columbus
Irving Rouse Manufacturer: Yale University Press ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0300056966 |
Customer Reviews:
Didn't want it to end.......2003-02-07
Opus Magnus.......2002-05-11
Exceptional Book! A MUST READ!.......2000-05-27
Este libro es la Biblia del tema taino.......2000-03-28
Average customer rating: |
THE TAINOS: RISE & DECLINE OF THE PEOPLE WHO GREETED COLUMBUS
Irving Rouse Manufacturer: Yale Univ Pr ProductGroup: Book Binding: Paperback ASIN: B000OROLH2 |
Average customer rating: |
The Tainos: Rise and Decline of the People Who Greeted Columbus
Irving Rouse Manufacturer: Yale University Press ProductGroup: Book Binding: Paperback ASIN: B000N7HNZK |
Average customer rating: |
The Tainos: Rise and Decline of the People Who Greeted Columbus
Irving Rouse Manufacturer: Yale University Press ProductGroup: Book Binding: Paperback ASIN: B000OS86SG |
Average customer rating:
|
Affecting Change: Social Workers in the Political Arena (6th Edition)
Karen S. Haynes , and James S. Mickelson Manufacturer: Allyn & Bacon ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0205474667 |
Customer Reviews:
FILE THIS BOOK UNDER FICTION.......2000-09-10
Very Informative and Easy reading . . ........1999-02-03
Average customer rating: |
Affecting Change: Social Workers in the Political Arena
Karen S. Haynes Manufacturer: Allyn & Bacon ProductGroup: Book Binding: Paperback ASIN: B000OOQW90 |
Average customer rating:
|
Wild Echoes: Encounters with the Most Endangered Animals in North America
Charles A Bergman Manufacturer: University of Illinois Press ProductGroup: Book Binding: Paperback Similar Items: ASIN: 0252071255 |
Book Description
In Wild Echoes, environmentalist and photographer Charles Bergman chronicles his experiences tracking down and interacting with the few remaining members of nine of North America's most endangered species. Bergman soars in the company of two of the last remaining California condors, swims with manatees, assists in the capture and release of a Florida panther, and comes face to face with the last remaining dusky seaside sparrow, a species now extinct.As he relates these and other poignant encounters, Bergman describes the factors, both manufactured and natural, that have led to the animals' endangerment. He also examines the efforts of those who hope to pull species back from the brink of extinction. Wild Echoes was originally published in 1990; this 2003 edition contains a new introduction and substantial updates on the good news and the bad concerning the current status of the species Bergman discusses.
Customer Reviews:
A must-read classic.......2006-07-01
Largely outdated, but provides good historical information........2004-04-08
However, having been written in 1990, much of the "current" information is vastly outdated (particularly on the wolf and condor), so if you want the latest news, you'd be better off looking elsewhere. Steve Grooms's "Return of the Wolf" is an excellent and comprehensive text on wolves, and while it too is a bit outdated, having been written in 1999, it is more recent than "Wild Echoes" by far, and much more factual. Lots of the information on wolves that Bergman provides here is either no longer true, or wasn't true at the time and has since been proven false (and, ironically, Bergman concentrates almost entirely on wolves in Alaska - the only place in America where wolves are NOT endangered). However, the historical background provided for each animal is very good (and quite interesting!), making this book more suited for historical study than as a reference on current events.
One other thing that concerns me is the philosophical side of Bergman's writing. He often writes in circles, and while I can understand and empathize with the gut responses he has to certain animals' situations, in the text he frequently contradicts himself. He says that when humans talk of "saving endangered species," it separates humans from other animals and gives us power over them, and he rails against this mentality, and yet he still emphasizes most strongly that we need to save them. He both rails against biologists, and alternately praises them hightly. Bergman also argues that starting captive breeding programs for severely endangered species is just another power-trip for humans, but does (almost grudgingly) admit that they do some good. And the most contradictory, he says: "I don't want more commonness. I want more of the rare" (pg. 240). He does not seem to recognize the fact that, once we have more of the species that are now rare, they will no longer be rare and will then be "common" themselves. Bergman also states in one chapter that today's culture is responsible for all endangered species. I understand what he meant, but it was poorly stated, considering that many, many species went extinct for various reasons before humans even existed.
But as I said before, outdatedness and philosophical loops aside, this is still a very worthwhile read for anyone interested in the history of these endangered species. Bergman has obviously done a great deal of research. The author's personal encounter stories are also interesting. The book is well-written and easy to read, with vivid and touching imagery (though I must admit I found Bergman's description of the right whale's body shape as "unavoidably phallic" (pg. 216) to be a less-than-attractive analogy, though he seems to have meant it as a compliment). The book also includes black-and-white photos of some of the species discussed, an appendix listing extinct species of the United States, and a second appendix with contact information for many wildlife advocacy groups. Though this is certainly not a definitive work on endangered species, it is nonetheless informative, interesting, and well worth the read.
Average customer rating: |
Wild Echoes - Encounters With The Most Endangered Animals In North America
Charles Bergman Manufacturer: Alaska Northwest Books ProductGroup: Book Binding: Paperback ASIN: B000JZHND8 |
Average customer rating: |
Wild Echoes - Encounters With The Most Endangered Animals In North America
Charles Bergman Manufacturer: Alaska Northwest Books ProductGroup: Book Binding: Paperback ASIN: B000JZDOAY |
Average customer rating: |
Wild Echoes : Encounters with the Most Endangered Animals in North America
Charles Bergman Manufacturer: Alaska Northwest Books ProductGroup: Book Binding: Paperback ASIN: B000O69QYQ |
Average customer rating: |
Wild Echoes: Encounters With the Most Endangered Species in North America
Charles Bergman Manufacturer: McGraw-Hill ProductGroup: Book Binding: Hardcover ASIN: 007004922X |
Average customer rating: |
Wild Echoes: Encounters with the Most Endangered Animals in North America
Charles Bergman Manufacturer: University of Illinois Press ProductGroup: Book Binding: Paperback ASIN: B000OPZNP8 |
Average customer rating: |
Wild Echoes: Encounters with the Most Endangered Animals in North America
Charles Bergman Manufacturer: Alaska Northwest Books WA ProductGroup: Book Binding: Paperback ASIN: B000UZXVQ0 |
Books:
Recommended Books