Secrets of Building a Million-Dollar Network Marketing Organization from a Guy Who's Been There, Done That, and Shows You How You Can Do It Too (Expanded 2005 Edition)

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Nothing of value here

Secrets of Building a Million Dollar Network Marketing Organization: From a Guy Who's Been There, Done That, and Shows You How D

An absolute Must Read for the beginner or the seasoned pro

A wonderful read with priceless techniques and information.

He talks the talk and walks the walk.

Secrets of Building a Million-Dollar Network Marketing Organization from a Guy Who's Been There, Done That, and Shows You How You Can Do It Too (Expanded 2005 Edition)
Joe Rubino
Manufacturer: Vision Works Publishing
ProductGroup: Book
Binding: Paperback

General | Organizational Behavior | Business & Investing | Subjects | Books
General | Business & Investing | Subjects | Books
Multilevel | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
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ASIN: 0972884009

Book Description

Learn How You Can Create Life-Long Residual Income and Financial Security Through a Simple, Proven System!

With This Book You Will:

*Get the 6 keys that unlock the door to success in MLM
*Learn how to build your business free from doubt and fear.
*Discover how the way you listen has limited your success. And...
*Accomplish your goals in record time by shifting your "listening".
*Use the Zen of Prospecting to draw people to you like a magnet.
*Build rapport and find your prospect's hot buttons instantly.
*Pick the perfect prospecting approach for you.
*Turn any prospect's objection into the very reason they join.
*Identify your most productive prospecting sources . And...
*Win the numbers game of network marketing.
*Develop a step-by-step business plan that ensures your future.
*Design a "Single Daily Action" that increases your income 10 times.
*Rate yourself as a top sponsor and business partner.
*Create a passionate vision that guarantees your success.

And More!!!

Customer Reviews:

Nothing of value here.......2007-02-02

Poorly written, no insights, lots of hype and he doesn't show you how to DO anything. Except take your money for a book about nothing.

Secrets of Building a Million Dollar Network Marketing Organization: From a Guy Who's Been There, Done That, and Shows You How D.......2006-11-05

Joe Rubino is a coach teacher and motivational writer. This book has accelerated my own personal growth and business revenues through the principles he brings forth. A real Gem

An absolute Must Read for the beginner or the seasoned pro.......2006-05-02

Secrets presents in a nutshell of 220 pages exactly how to put together a Million-Dollar organization from scratch. This is one of those "Read the Instructions" first books that will provide a short-cut to learning how to get it done the right way. Why re-invent the wheel when you have all of the information you need in one easy-to-read book. I have used Secrets along with The Seven Step System to Building A $1,000,000 Networkd Marketing Dynasty to fast-start my network marketing business. In fact all of my aspiring business builders get a copy of both books to assist them in becoming successful with our company. Both books are within arm's length for quick reference during the day as I develop our organization into a multi-million dollar organization. Thumbs up on this one!

A wonderful read with priceless techniques and information........2006-04-19

Joe has done a fantastic job of creating a book of real world value!

It won't take you long to read and when you are done you will understand (and if you practice will master):

- how to create your own vision that will empower you
- how to listen effectively to your prospects and customers
- understand why people have objections and how to move the conversation forward
- how to create your Single Daliy Action (SDA) to keep you focused
- and more

This book isn't about the "volume" of information in it, but rather it is a book filled of quality tried-and-true: insights, techniques, and wisdom.

I end with a quote from Dr. Joe Rubino: "What you expect is what you get!"

He talks the talk and walks the walk........2005-11-20

I have always believed in having mentors and the mentors that I have chosen are those who have accomplished what I want to accomplish.

Been There, Done That is not just a fancy phrase turned into a book title, Joe Rubino has been there and done that. He knows what works and what doesn't work and he can cut 10 years off your learning curve.

Great book. Great reading. And most importantly, it has been tested in the field by the author. Highly recommended only because it is working for me too.

Book Description

A unique document from golf's pioneer days, with first-hand accounts from Lighthorse Harry Cooper, Gene Sarazen, Sam Snead and more.

Customer Reviews:

"Must" reading for all golfing fans and enthusiasts!.......2000-08-06

Gettin' To The Dance Floor is a unique and memorable history of American golf by former editor of Golf Magazine, Al Barkow. Included are first-hand accounts from legendary golfers such as Lighthorse Harry Cooper, Byron Nelson, Sam Snead, Gene Sarazen, and others. Gettin' To The Dance Floor describes how much of a grind it was for a player to be part of the Tour. Scraping up enough cash to eat, finding a ride to the next tournament, finding sleeping arrangements, all the while searching for a better golf swing with nowhere to practice and not time to do it. All this while keeping a club job and a family together while traveling around the country in the middle of the Depression. Gettin' To The Dance Floor is "must" reading for anyone who ever dreamed of going on Tour or who has admired those who did.

Barkow Can Dance ! And Write !.......2000-08-01

I had an opportunity to read "Gettin' To The Dance Floor" five or six years ago, having found it in the golf collection of the main branch of the Washington, DC, public library.

Barkow's extremely interesting profiles of historic golf figures rekindled my long-dormant interest in the game, and had me checking out 5 or 6 books at a time !

One of Al's profiles, on "Wild Bill" Melhorn, a star of the '20s and contemporary of Walter Hagen's (Hagen rated Melhorn's 2-iron as the best in the game, in a listing of the best players with each club), provided information allowing me to contact the author of a privately-published book on Melhorn.

I ordered 2 copies, one for a friend, and was extremely delighted to read of the exploits of one of the very good, but lesser-known greats, of golf's transitionary era from the wooden shafts of the'20s to the introduction of steel shafts in the '30s.

If Tiger hasn't read "Gettin' To The Dance Floor" (and he probably has !), he should. There are several compelling profiles of little-known (today) black golf pioneers.

Every fan of golf's history in America during the period from 1920 - 1960 will enjoy this book. A great read !

Gettin to the Dance Floor is chocked full of good stories.......2000-05-13

Gettin to the dance floor is a book full of stories which can create inspiration in any golfer. To truly appreciate the game of golf you must know something about its past. This books covers the stories of Bill Spiller, Gene Sarazan, Sam Snead, and much more.... If you are curious about them or the history of golf this is a must have book..

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GETTIN' TO THE DANCE FLOOR
AL BARKOW
Manufacturer: HEINEMANN
ProductGroup: Book
Binding: Hardcover
ASIN: 0434981656

Gettin' to the Dance Floor: An Oral History of American Golf

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Gettin' to the Dance Floor: An Oral History of American Golf
Al Barkow
Manufacturer: Atheneum Books
ProductGroup: Book
Binding: Hardcover

General | Golf | Sports | Subjects | Books

Golf | Biographies | Sports | Subjects | Books

General | Sports | Subjects | Books
ASIN: 0689115172

Gettin' To The Dance Floor: The Early Days of American Pro-Golf

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Gettin' To The Dance Floor: The Early Days of American Pro-Golf

Manufacturer: Heinemann Kingswood
ProductGroup: Book
Binding: Hardcover
ASIN: B000GQU3H8

Book Description

Animation has had a global renaissance during the 1990s, and nowhere is this more evident than in Asia.The lavishly illustrated Animation in Asia provides the first continent-wide analysis of this art form, delving into issues of production, distribution, exhibition, aesthetics and regulation, in this burgeoning field. Animation in Asia also offers vignettes of the fascinating experiences of a group of animation pioneers. The historical and contemporary perspectives derive from interviews, textual analysis, archival research, and participation/observation data.

Amazon.com

Considering how many tricky ethical and legal questions there are with various electronic reproductions, The Culture of the Copy is a timely book. Our fascination with copies, replicas, and reproduction is explored in this unusual and engaging historical and cultural survey. While it isn't solely about electronic copies, the historical review of the technology of reproduction sets our current debates over copyright and intellectual property in the digital age in perspective. In fact, Schwartz suggests that the ethical dilemmas in many fields have become inseparable from our pursuit of copies.

Book Description

The Culture of the Copy is an unprecedented attempt to make sense of our Western fascination with replicas, duplicates, and twins. Through intriguing historical analysis and case studies in contemporary culture, Hillel Schwartz investigates most varieties of simulacra, while working through a range of modernist, feminist, and postmodern theories about copies and mechanical reproduction. This work is a stunning, innovative blend of microsociology, cultural history, and philosophical reflection that will fascinate anyone concerned with problems of authenticity, identity, and originality.

Customer Reviews:

You won't find a better book than this........2005-11-14

This book covers so many varieties of imitation types that you can't go wrong in reading it. It is particularly useful if you are interested in the imitation aspect involved in some subject, such as camouflage or doppelgangers, that won't have this idea covered well enough under its own title. The book is a cultural/ historical chronicle with enough research done by the author to make it stand out on the shelves.

thinking-lite.......2002-10-10

A travesty. Schwartz, in this book, does nothing but reformulate older theories and water them down in a text that should be titled "The Idiot's Guide to the Copy."
Although passing himself off as a scholar, Schwartz has never been able to receive tenure at any college or university. Simplisitic accounts of what could otherwise be a fascinating philosophical study do little to further his reputation.

And?... Your point is?.......1999-01-10

This is an excellent book that could have been much much more. Our current ability to create a world of likenesses and copies has changed the way we look at the world. And this well written work discusses just how many issues, from twins, to copied documents, to ethnolographic film, are informed by our search for the "real" in a world of "copies." Yet this work never becomes anything more than a well written, entertaining series of well-selected anecdotes. The philosophical issues, the absurdity of any idea of "identity" or metaphysical "difference," in a world in which identities are fabricated, is never touched upon. This work could have been a philosophical tome, changing the way I thought; unfortunately it only made me chuckle at how people have been confused by twins

Book Description

Covering everything from basic Java development concepts to the latest tools and techniques used in Java, this book will put would-be programmers on their way to Java mastery
Explores what goes into creating a program, how to put the pieces together, dealing with standard programming challenges, debugging, and making it work
Updated for the release of the Java SDK 2.0, with all examples revised to reflect the changes in the technology

Customer Reviews:

Good for absolute noobs, but not in depth..........2007-09-09

If you know nothing about programming, this book is pretty much for you. It discusses the most basic elements of the Java programming language, with good coverage of syntax and keywords. However, it simply doesn't go into great enough depth about everything. If it's for beginners, it ought to explain all the nuances of Java (what is public static void for), and cover the things most people would take for granted in depth. Overall, a good read for a beginner programmer, though!

Excellent book for learning JAVA.. The best java book for begineers. .......2007-07-26

I liked the author and his methodology right from the start of the book. His lighter and funny way to explain not only makes reading interesting but it helps you to understand the content better and faster.

I did not know Java before reading and now after reading the book, i KNOW Java, i did not Master Java (the book is not for a person to master) but i learnt a lot. The book would definitely do what its intended to do.. It'll teach you Java, if it sounds greek to you.

Highly Recomended.

Excellent for Self Motivated Learners........2007-06-27

I love this book, it has a lot of hands on practical experience. Not like most books where you just read about doing something without actually doing it. This book teaches you entry level hands on Java Programming in real time and as you read along, you actually have to have JCreator open while reading and practicing the basics of Java, it makes for a good solid foundation for later Programming Languages.

Great and Fun Intro to Programming.......2007-06-13

If you're looking for a basic intro to programming and want to learn a little Java, than this is the perfect book for you. I really enjoyed reading it because the author has such an awesome sense of humor. But, if you really want to learn Java in-depth and have no programming experience at all than I recommend this book along with another more detailed book about Java. After I read this book I read Just Java 2 to get more into Java. Otherwise, this book was really fun to read and accomplishes its goal of a basic intro to programming.

Great book if you're completely new to programming........2007-02-22

The author is a great teacher, does an excellent job teaching absolute beginners basic programming concepts and how these concepts relate to Java.

If you have had some/any previous programming learning experience than you might find this book will go too slow for you. However, if you really don't understand basic programming concepts than this book will explain them.

I recommend this book for absolute beginners in programming, not just beginners in Java but any programming. A very good start for someone who has never created or seen a program before.

Customer Reviews:

Very Good, but ULTIMATE SACRIFICE the best book ever .......2005-12-21

While I thought this book was worthwhile in many respects (I am mentioned on several pages, as well), ULTIMATE SACRIFICE is simply the best book ever on the JFK assassination. Still, worth your time: a nice overview of the case.

Vince Palamara-JFK/ Secret Service expert (History Channel, author of two books, in over 30 other author's books, etc.)
Pittsburgh, PA

BEST JFK ASSASSINATION BOOK: ULTIMATE SACRIFICE
BEST JFK SECRET SERVICE BOOK: SURVIVOR'S GUILT BY YOURS TRULY :)

Great Book-2 Thumbs Up.......2003-11-20

One of the best books I've read regarding the JFK Assassination. It is an excellent resource material for the many theories surrounding the assassination. The entries are listed in alphbetical order, which makes cross-referencing very easy and the photos and the maps are helpful. This book is full of interesting information. Also, check out some of the author's previous work such as, "Who's Who in the JFK Assassination: An A to Z Encyclopedia" or "Ballparks of America: A Comprehensive Historical Reference to Baseball Grounds, Yards and Stadiums, 1845 to Present".

non-fiction?.......2003-09-14

This is a terrible book. It presents highly speculative and unfounded conspiracy theories as if they're actually true! It doesn't belong on the non-fiction shelf of the library, which is where I found it. Please don't spend money on authors like this, who have no qualms about making a profit by spreading lies about the assassination of JFK.

An Excellent Resource.......2003-06-23

The Encyclopedia of the JFK Assassination is one of the best resources I've found for access to many obscure and rarely mentioned minor characters in this historical mystery. This book avoids any breathless disclosures in favor of excellent detail on many of the blind alleys and unknown people who are a part of the historical record, but are rarely mentioned. Open at any page, and you will be intrigued by at least one entry, and will find yourself following the cross references to other entries throughout the book. I find that I often bookmark pages to come back to later, even after having read virtually everything credible done on the subject. Highly recommended for your bookshelf.

Who's Who in the JFK Assassination: (An A to Z Encyclopedia)

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Who's Who in the JFK Assassination: (An A to Z Encyclopedia)

Manufacturer: Kensington Publishing Corporation
ProductGroup: Book
Binding: Paperback
ASIN: 0641674619

Product Description

An encyclopedic work providing vital information on the more than 1,400 individuals connected with the killing of President John F. Kennedy from suspects to witnesses to investigators. Publication of this unparalleled reference work coincides with the 30th anniversary of the assassination. Photographs.

Book Description

In the late 1960s, after the Holocaust had brought about the almost total destruction of centuries of Jewish civilization in Poland, senior leaders of the ruling Communist Party initiated a domestic terror campaign that resulted in the unceremonious eviction of thousands of Polish Jews. Why did the leadership of a nation that professed equality among all peoples suddenly drive them into exile? In Forced Out, Arthur Wolak explores this turbulent era, revealing a period in modern European history that offers important cautionary lessons about the dangers of political opportunism and the inherent evils of totalitarianism.

Customer Reviews:

Very scholarly.......2006-11-10

I was amazed to read this scholarly examination of events in Poland (67/68) through which I lived as a young teen. Reading this book put these events into a broader historical context for me. I appreciate the background on the main characters involved in PZPR (Gomulka and Moczar) and elucidation of the currents and dynamics that led to that particular eruption of anti-semitism, under the banner of anti-zionism.

A thorough and scholarly examination of a subject.

A well-researched and plainly presented account.......2004-10-12

Growing up in Canada as the son of Holocaust sruvivors, Arthur Wolak has traveled and studied extensively in a post-Commu-nist Poland. Forced Out: The Fate Of Polish Jewry In Communist Poland is a meticulously, informative, and insightful history of those political, economic, and foreign policy issues and circumstances that led to the post-World War II and holocaust era exodus of most of Poland's remaining Jews. Chapters discuss anti-semitism in Poland, including Communist government propaganda that targeted Jews as scapegoats to distract the population from economic troubles and other systemic failings, as well as the post-communist era future and the relationship between Poland, Poland's Jews, and Israel. A thoughtful, literate, well-researched and plainly presented account, as accessible to the lay reader as it is to sociologists and historians. Highly recommended for Judaic Studies and 20th Century European History academic reference collections.

Book Description

How do we know who we are? When and how did we become aware of our presence and thoughts? Why do some species develop self-awareness, while others do not?

This question of self-awareness and consciousness has puzzled philosophers and scientists alike, from Aristotle and Darwin to Descartes and William James. In his famous "mirror test" thirty years ago, leading researcher Gordon G. Gallup Jr. showed that self-awareness begins with the recognition of one's reflection in the mirror, an ability that only higher order primates possess. In The Face in the Mirror, Julian Paul Keenan, Gordon G. Gallup Jr., and Dean Falk further explore mirror recognition as the key to understanding the origins of consciousness and its role in our evolution, everyday behavior, and ongoing survival.

For the past decade, Julian Paul Keenan and his colleagues have been closing in on the source of self-awareness in the brain. With the advent of MRI technology and other techniques, they have examined the hypothesis that there is a brain network specifically involved in self-recognition. This book shows how the right hemisphere of the brain (where mirror recognition takes place), often relegated to "supporting role" status, may be a more crucial determinant of higher order consciousness. Keenan also shows how recognizing our reflection -- an ability we take for granted -- is linked to such common self-related functions as memory and to emotions like empathy, narcissism, and deception, which play a crucial role in evolution.

Insightful, witty, and accessible, The Face in the Mirror plunges the reader into the forefront of thedebate on consciousness in humans and primates. From animals who share our ability for self-recognition, to the development of self-awareness in children, to case studies of patients who no longer recognize who they are, Keenan examines some of the latest evidence in the fields of neurology, psychology, and anthropology and suggests remarkable and surprising results about the function of self-awareness in humans and other primates.

Customer Reviews:

An Interesting Read.......2005-01-02

Imagine what it must be like to not recognize your "self." How would you put on makeup? Shave? Get an eyelash out of your eye? When you are walking by a department store window and see a person out of the corner of your eye, how do you know the reflection you are looking at is "you"?

Dr. Julian Keenan, Director of the Cognitive Neuroimaging Laboratory and Associate Professor at the Department of Psychology at Montclair State University, had similar questions and many more during his study of self-awareness. The Face in the Mirror is sort of a summary of that work and the documented research relating to it. Keenan states the "purpose of this book is to tell the story of self-awareness".

Keenan discusses the definition of self-awareness, what it means to us and how to measure it scientifically. Self recognition and Theory of Mind are thoroughly described with wonderful examples to help laymen comprehend them. He details previous studies spanning hundreds of years.

A major portion of The Face in the Mirror discusses where in the brain these areas exist. Keenan believes the right hemisphere (generally ignored) holds the key to our self-recognition and self-awareness and he discusses numerous studies he feels proves it.

This book is not only for the scholarly, which was what I was expecting. Keenan's writing style is understandable and surprisingly light. He made numerous attempts to lighten the content with personal anecdotes, analogies and humor which also provide a better understanding.

The Face in the Mirror forces us to think and question how we see ourselves. It also makes us wonder about the skills we have and often take for granted. While it cannot change our basic construct, it helps us to understand why we are the way we are and shows what, in one researcher's opinion, "identifies us as fully human." The Face in the Mirror is successful in explaining its purpose and its arguments are effective and persuasive. An interesting read.

Review Originally Posted at http://www.linearreflections.com

Better than most.......2004-04-04

Sometimes funny and amusing, this book serves up the brain and the state of the art of consciousness. Enjoyable to the science reader. A nice read for anyone interested in the brain and the self.

book lost my confidence after 80 pages.......2004-02-20

I regret I lost confidence in this book because the authors (and apparently all the scientists whose experiments they discuss) don't address what strikes me to be a serious problem with the inference they draw that because people or chimps recognize that their images in a mirror are images of themselves, this indicates a mental ability to be "self aware." Now I happen to think that people, chimps, & others ARE self aware, but the mirror test neither confirms it nor rebuts it. What appears to be going on is that people, chimps, and perhaps some other animals are mentally able to conceive that a mirror is presenting them a copy image of objects in the immediate environment around them -- one of which objects happens to be the body of the person or chimp that is doing the viewing. Other animals mentally are simply incapable of conceiving of a "copy" of an object that is near them being displayed nearby. Now, why is it that a chimp recognizes him/herself in a mirror if he/she has never before seen his/her own face? Simply because he/she knows what his/her own arms & legs & torso look like, which he/she sees in the mirror to be the same objects as seen directly; and this is confirmed by the duplicate motions of arms etc. The chimp then makes the connection, by touching his/her own face and seeing the arm in the image touch a face, and feeling his/her own hand touching her/his face, that the mirror is displaying other parts of the body as well that due to their position in relation to the eye are not directly visible by eye. All this is simply object recognition. The chimp is recognizing that the mirror is showing other sides of objects, some of which sides the chimp has never seen before. The interesting test experiment that needs to be done, but is not discussed in the book, is to confirm whether chimps can use mirrors (or live video monitor) to show a view into a box with a treat, a box that they cannot see into but can reach into. If by using the mirror or video image they can catch the treat, then you know they are using object recognition. Another test might be to apply the anecdote Darwin relates (see page 58 of the book) where his 6-month-old baby knew that if he saw the father suddenly appear in the mirror, he needed to turn around to look at his father in person. Obviously what Darwin's baby did was recognize that the mirror was showing him the image of a person who was elsewhere in the room. By definition this is not self-awareness; the baby is not the father. The process by which the baby recognizes the father, and recognizes that the image of the father is telling him that the real father is elsehere in the room (not in the glass) is the same process as that by which the baby recognizes himself: the baby comprehends that the mirror has duplicated the image of an object. Nor does it make any difference that the baby knows his own body; innumerable animals, perhaps all, know their own bodies; many groom themselves. If body grooming is self awareness then every cat and hamster is self-aware ipso-facto. (A possible flaw in the dot-on-the-face experiments is that they trigger a natural grooming response, which tells us less than if the experiment somehow called for behavior that was uncharacteristic of the animal's normal behavior). Lastly, the authors need to speak with more precision. To say that an animal (the viewing animal) that fails the mirror test is responding as if the image in the mirror is another animal means that the viewing animal thinks there is another animal in the apparent location where the mirror displays the image. It is not accurate to say (and the authors do not mean to say) that the viewing animal realizes that the mirror is presenting a copy image but mistakenly thinks the copy image is of some other animal located elsewhere in the room (the source animal). If the viewing animal understood that the mirror image was a copy, such that the viewing animal's confusion stemmed from the source of the image, the viewing animal would not respond directly at the mirror image, it would start looking elsewhere around the room to find the animal that was the source of the image. But of course, no animal engages on such a puzzling and fruitless search for that nonexistent source animal. That proves that the viewing animal's problem is an inability understand that the image is a copy, not that the animal knows it is a copy but is confused about the source of the copy image. In short, animals fail the mirror test due to a mental inability to conceive of the concept of copying an object as an image -- just like the old Aesop fable of the dog with a bone crossing a bridge, who looks down, sees the image of a dog with a bone reflected in the water, and opens his own mouth in an attempt to grab the bone of the "other dog" (and so loses his own bone). Repeatedly the authors refer to the chimp recognizing "himself" in the mirror, when to be more precise the chimp is recognizing one of many objects in the environment, that object happening to be the chimp himself. The fact that the chimp may spend more time looking at his own body in the mirror than at other objects also duplicated as images in the mirror merely derives from the fact that all animals are most interested in their own bodies; the bodies cause feelings of comfort or discomfort and are the key to survival. In short, the mirror test appears to me to test only the ability to conceive that objects around one can be duplicated in image form, but does not test self awareness or consciousness. These objections seem to me to be so obvious, and so telling against the theories that are the premise of this book, that I would have liked to see these issues addressed within the first 50 pages if in fact any of these scientists have addressed them. I stopped reading because these issues weren't addressed early-on and because, based on the table of contents, it did not appear that this book would ever address these issues.

Good, but limited.......2004-02-10

This is a good book, a good read and interesting too. One gets a little of anthropology, and a little of functional brain imaging. All of it, of course, involving self-awareness. Keenan mantains that to be self-consicous one must pass the mirror test-in short- to be able to recognize the image in a mirror as yourself and not as another individual. Most higher apes, it turns out pass the test. Children at about the age of 2 or 3 do too. Some autistic children do not, and autism is sometimes refered to as a problem with theory of mind or self-awareness. It seems then that self-consciousness is something some systems have and others do not. Keenan then reviews the literature on the functional imaging of several interesting tasks that seem to require self-awareness, and concludes that the right cerebral lobe is involved, possibly with the cingulate and prefrontal cortex more centrally related. So far so good.

But for Keenan to have entered into such an interdiciplinary debate, he seem to have forgotten that philosophically, his ideas would at most rest on shaky grounds. Let me elaborate. First, he seems to equate self-consicousness with self-recognition. Now the first thing I would ask is if self-recognition is sufficient for self-awareness}. That is, would a computer programmed to respond to internal signals in an appropiate way be self-awarë? I would say not. But Keenan tries to avoid these objections by holding that self-recognition is an ability one gains by vitrtue of being self-aware. (since self-recognition appears to be correlated with other self related cogniitve abilities). But then Keenan wrote a book about an ability one gains after being self-aware, not a book on self-awareness. Writing a book about visual discrimination is not the same as writinga book about vision, even when I can only discriminate between 2 visual stimuli if I can see in the first place. It is obvious that one can still see, but not discriminate between two stimuli (think of prosopagnosia- loss of face-recognition), and it is equally plausible that one can not recognize himself in a mirror but still be self-aware. This example is interesting, because Keenan would claim that there is a difference between not recognizing yourself because you are not self-aware that because you have a visual impairment. But the point is that although correlated-that is- self-awareness usually comes with self-recognition, it is only that, a correlation. It is then unclear why the mirror test should be so special. It may have positives, but I imagine it has many false negatives.

This can be applied to the neuroscience too: maybe the abilities that one gains by virtue of being self-aware are located on the right hemisphere, but this does not mean it is the location of self-consicousness too. Language is located on the left hemisphere, but the cognitive resources (whatever they are; conceptual information, grammar, memory, mental relations, ideas)and the anatomical resources (mouth, tounge, lips) do not have to be located there too. Of course Keenan simply argues that the right might be dominant for self-awareness, but not the only location of a self-awareness module. In that case, self-awareness seems to be a much more suubtle phenomenon that just the collection of all the self-related abilities.

Now it seems to me that Keenan missed the point from the beggining. He tries to separate self-awareness from awareness itself, when it is not clear this can be done. Maybe self-awareness is just regular awareness but with a self-content, instead of a visual-content or a object-content. In that case, what Keenan theorizes about are the properties, cerebral correlates, and species variations of self-contents, but not of self-awareness itself, just like vison research studies the location of object representations in the brain and not the awareness of objects itself. (For an alternative, check out Thomas Metzingers book, The self-model theory of subjectivity, where in order to write about the self, he first wrote 350 pages on a theory of what makes representations consicous. Now that is an investigation of self-AWARENESS)

Keenans speculations on the functions of self-awareness are quite interesting and plausible. In my opinion,at the end he only succeeds in studying cognitive self-processing, but not self-awareness itself. However meanly I reviewed his book, it still seems to me a good read, a good adition into a neuroscientists library, and a thought inspiring discussion of soome very interesting concepts.

Fascinating!.......2003-09-08

Keenan has written an interesting, even exciting, account of the brain and our sense of self. I never realized how much I didn't know about the brain until now, through the patient profiles modern day neuroscience comes to life. Wow!

Self-reflection.(Cognitive Science)(The Face in the Mirror: The Search for the Origins of Consciousness)(Book Review): An article from: American Scientist

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Self-reflection.(Cognitive Science)(The Face in the Mirror: The Search for the Origins of Consciousness)(Book Review): An article from: American Scientist

Manufacturer: Sigma Xi, The Scientific Research Society
ProductGroup: Book
Binding: Digital

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Book Description

For thousands of years, Pacific salmon have been the focus for the economic and social development of societies, both ancient and modern, around the rim of the North Pacific Ocean. Conducting lengthy oceanic migrations, the salmon pass through coastal waters of Alaska, British Columbia, and the northwest United States in a final journey to spawn, where they form lucrative targets for Canadian and U.S. fishermen.

Beginning late in the 19th century and culminating in the 1985 Pacific Salmon Treaty, Canada and the United States carried out long and contentious negotiations to provide a framework for cooperation for conserving and sharing the vitally important Pacific salmon resource. "The 1985 Pacific Salmon Treaty" traces the history of the tumultuous negotiations, providing an insider's perspective on the many complex issues that were addressed. It concludes with a brief assessment of the treaty's performance under the difficult economic and environmental circumstances that have prevailed in the fishery since 1985.

This incisive work, with its unique historical perspective, will be of great interest to the Canadian and United States fishing communities affected by the treaty, to the general public, politicians, and fisheries specialists in both countries concerned with stewardship of natural resources, and to scholars of international law and regional history.

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