Mapping the Journey: Case Studies in Strategy and Action Toward Sustainable Development

Book Description

Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors
How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.
Philip Kotler (Glencoe, IL) is the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, and the author of 35 books. Hermawan Katajaya (Jakarta, Indonesia) runs MarkPlus, the largest marketing consulting firm in Indonesia, and is coauthor with Kotler of several books, including Repositioning Asia and Rethinking Marketing. S. David Young (Fontainebleu, France) is a Professor of Accounting and Control at INSEAD in Fountainebleu, France.

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Customer Reviews:

How to get to the money.......2006-01-23

This book is a little like a football play that looks great on the blackboard in the locker room but doesn't quite deliver once the players take the field. The concept is excellent: adapting marketing theory and techniques to the business of acquiring investment capital for your firm. Unfortunately, authors Philip Kotler, Hermawan Kartajaya and S. David Young spend too much time reviewing basics, such as potential sources of capital, and not enough on the marketing techniques themselves - which they don't begin discussing until about two-thirds of the way into the book. This shortcoming (and the lack of case histories) is balanced, however, by the authors' keen, market-oriented analysis of the characteristics that appeal most strongly to the various types of investors. This book outlines a smart, methodical approach to finding investors. We recommend this book despite its problems, believing that even an incomplete marketing approach to financing is better than chaos in the huddle.

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Art Law: The Guide for Collectors, Artists, Investors, Dealers, and Artists, Third Edition (3 Volume set)
Ralph E. Lerner , and Judith Bresler
Manufacturer: Practising Law Institute
ProductGroup: Book
Binding: Hardcover

General | Reference | Arts & Photography | Subjects | Books
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All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
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Art Law in a Nutshell (Nutshell Series)

Landscape with Figures: A History of Art Dealing in the United States

The Complete Guide to Buying and Selling at Auction

From Manet to Manhattan: The Rise of the Modern Art Market

Art Market Research: A Guide to Methods and Sources

ASIN: 1402406509

Product Description

Long considered the gold standard in legal and tax guidance for visual art professionals and their attorneys, ART LAW is now even more valuable to anyone involved in this complex, interconnected industry. Teeming with new information and analysis and many new sample documents, the three-volume Third Edition of ART LAW is the one resource you must consult to help ensure you formalize rock-solid agreements, maximize tax savings, and minimize legal liabilities.

Art Law: The Guide for Collectors, Artists, Investors, Dealers, and Artists (2 Volume Set)

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Art Law: The Guide for Collectors, Artists, Investors, Dealers, and Artists (2 Volume Set)
Ralph E. Lerner , and Judith Bresler
Manufacturer: Practising Law Institute
ProductGroup: Book
Binding: Paperback

General | Law | Subjects | Books

General | Law | Professional & Technical | Subjects | Books

General | Arts & Photography | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

Arts & Photography | Qualifying Textbooks - Fall 2007 | Stores | Books

Professional | Qualifying Textbooks - Fall 2007 | Stores | Books
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ASIN: 0872241084
Release Date: 2005-01-01

Product Description

If you're a lawyer or art professional, it's your one-stop answer to any legal or tax question. The definitive guide to the law on visual art, Art Law provides practical legal guidance and critical tax advice to every individual who creates, buys, sells, appraises, authenticates, exhibits, or restores artwork as well as to investors and their advisors. Distilling and clarifying the immense body of international, federal, and state law governing art, this two-volume classic pinpoints the rights, obligations, and liabilities of every segment of this interrelated industry, enabling you - with the aid of many sample forms and checklists - to quickly draft binding agreements that protect all parties ... minimize your clients' legal exposure as well as your own ... and implement beneficial tax, financial, and estate planning strategies.

Art law: The guide for collectors, investors, dealers, and artists

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Art law: The guide for collectors, investors, dealers, and artists
Ralph E Lerner
Manufacturer: Practising Law Institute
ProductGroup: Book
Binding: Unknown Binding

General | Arts & Photography | Subjects | Books
ASIN: B0006OWGHU

Art Law: The Guide for Collectors, Investors, Dealers, and Artists/With 1992 Update

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Art Law: The Guide for Collectors, Investors, Dealers, and Artists/With 1992 Update
Ralph E. Lerner , and Judith Bresler
Manufacturer: Practising Law Inst
ProductGroup: Book
Binding: Hardcover

Entertainment | Intellectual Property | Law | Subjects | Books

Labor & Employment | Business | Law | Subjects | Books

General | Reference | Subjects | Books

General | Arts & Photography | Subjects | Books
ASIN: 0872240002

Art Law the Guide for Collectors, Investors, Dealers, and Artists (2)

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Art Law the Guide for Collectors, Investors, Dealers, and Artists (2)
Ralph E. Lerner
Manufacturer: Practising Law Institute
ProductGroup: Book
Binding: Hardcover
ASIN: B000WPY1TY

Product Description

Volume 2 only of the 2-volume set. Second Edition Lauded as "the industry Bible" by Forbes.

Book Description

Written in language that students understand, the authors present problems in this workbook that help students grasp a conceptual understanding of physics. They start first with short, manageable questions followed by longer ones. Mathematical problem solving is emphasized but not the focus of the problems. Rather than repeat what physics textbooks present, this workbook uses problems to teach students the fundamentals of physics. Each problem builds on the preceding successfully completed one so the students are motivated by their success. The authors provide detailed solutions in the workbook for some problems for students to learn how to approach, and ultimately to solve, problems.

Customer Reviews:

Makes physics easy to learn!.......2000-09-21

This book was required for our introductory physics course at The Ohio State University. This book made physics much easier to understand, as I did not only the required problems but the extra problems as well. I found that the questions on the exams were almost word for word exactly like the problems in this book, which are explained step-by-step. By using this book, I earned an A in physics and gained a greater understanding of the course work. Use this book to bring physics to a fun level and make physics easy!

Socratic Physics, Volume 1: A Workbook Approach to Concepts of Mechanics

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Socratic Physics, Volume 1: A Workbook Approach to Concepts of Mechanics
George & N. N. Mathew
Manufacturer: Brooks/Cole Publishing Co.
ProductGroup: Book
Binding: Hardcover
ASIN: B000MBHA8W

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A must-have volume!

Awesome book! Highly recommended!

Wonderful book for grandparents to give to grandchildren!

Classics to Read Aloud to Your Children: Selections from Shakespeare, Twain, Dickens, O.Henry, London, Longfellow, Irving Aesop, Homer, Cervantes, Hawthorne, and More
William F. Russell
Manufacturer: Three Rivers Press
ProductGroup: Book
Binding: Paperback

General | Classics by Age | Literature | Children's Books | Subjects | Books
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Classic Myths to Read Aloud: The Great Stories of Greek and Roman Mythology, Specially Arranged for Children Five and Up by an Educational Expert

Hey! Listen to This: Stories to Read Aloud

Read All About It!: Great Read-Aloud Stories, Poems, and Newspaper Pieces for Preteens and Teens

Greek Myths for Young Children

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Health o Meter HDC100-01 "Grow with Me" Teddy Bear Scale for Babies and Toddlers

philosophy hope in a jar daily moisturizer

ASIN: 0517587157
Release Date: 1992-01-28

Book Description

A perennially popular collection of short stories, poems, legends, and myths from great works of literature that are especially appropriate for parents to read aloud to their children aged five to twelve. Line drawings.

Customer Reviews:

A must-have volume!.......2005-01-25

It's been years since I've read aloud from this wonderful anthology to my twin sons who are now 16. But they still remember vibrant, lively selections like "Half a league, half a league, half a league onward ... " (The Charge of the Light Brigade) and "The Ransom of Red Chief" (which they loved but didn't really "get" until they were about 13). I credit this wonderful book with providing truly excellent literature to feed their hungry young brains. This book is part of their current success in school and life! BUY IT for your child or grandchild - or donate it to your local school library!

Awesome book! Highly recommended!.......2002-05-24

This is a keeper! Your kids will love to have you read aloud from this book. It is a compilation of stories arranged according to age-appropriate listening levels. All are well-known stories from well-known authors. Many stories, particularly the longer ones, are only excerpts; the editor has deliberately done this to whet the listeners' appetite.

If you like this book, you will like its companions: More Classics to Read Aloud to Your Children, and Classic Myths to Read Aloud.

Wonderful book for grandparents to give to grandchildren!.......1998-01-29

My father gave this book to me to read aloud while we traveled in the car. I have 4 children -with different attention spans -from teenagers to a Kindergartener- they all listened!! I loved that at the beginning of the books it would give us words thay might not understand and definitions. I loved the idea of knowing how long it would take to read a particular story. Classics that I have not read in years and classics that I have never read were included. If you are going on a car trip this book is a must! Great idea for grandparents to give or have around to read when grandchildren come to visit.

More Classics To Read Aloud To Your Children

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Even better than the first!

More Classics To Read Aloud To Your Children
William F. Russell
Manufacturer: Three Rivers Press
ProductGroup: Book
Binding: Paperback

Classics | General | Literature & Fiction | Subjects | Books

Children's Literature Guides | Literature | Children's Books | Subjects | Books

General | Parenting & Families | Subjects | Books
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Accessories:

ASIN: 0517882272
Release Date: 1994-08-16

Book Description

Gives parents and other adult readers the help they need to share the joy of reading. Contains 42 stories, poems, and excerpts from novels and plays, divided into 3 listening levels. "Even better than the first edition--and I loved that. A must book for every reading parent and teacher!"--Jim Trelease, author of The Read-Aloud Handbook Line drawings.

Customer Reviews:

Even better than the first!.......2002-05-24

This is a great book to have on your shelves if you like to read aloud to your kids. It is a compilation of stories arranged according to age-appropriate listening levels. Some of the stories, particularly the longer ones, are only excerpts; hopefully, your child will want to read the entire story on his own after hearing you read aloud the portion in this book. I have read aloud many books to my kids and this is one of my favorites. All stories are well-known and by well-known authors.

If you like this book, try its companions: Classics to Read Aloud to Your Children, and Classic Myths to Read Aloud.

Customer Reviews:

Modernist aesthetics studied.......2002-12-17

In The Senses of Modernism, Sara Danius develops a radically new theoretical and historical understanding of high modernism. The author closely analyzes Thomas Mann's The Magic Mountain, Marcel Proust's Remembrance of Things Past, and James Joyce's Ulysses as narratives of the sweeping changes that affected high and low culture in the age of technological reproduction.

In her discussion of the years from 1880 to 1930, Danius proposes that the high-modernist aesthetic is inseparable from a technologically mediated crisis of the senses. She reveals the ways in which categories of perceiving and knowing are realigned when technological devices are capable of reproducing sense data. Sparked by innovations such as chronophotography, phonography, radiography, cinematography, and technologies of speed, this sudden shift in perceptual abilities had an effect on all arts of the time. Danius explores how perception, notably sight and hearing, is staged in the three most significant modern novels in German, French, and British literature. The Senses of Modernism connects technological change and formal innovation to transform the study of modernist aesthetics. Danius questions the longstanding acceptance of a binary relationship between high and low culture and describes the complicated relationship between modernism and technology, challenging the conceptual divide between a technological culture and a more properly aesthetic one.

Book Description

In Leaps in the Dark, John Waller presents another collection of revelations from the world of science. He considers experiments in which the scientists' awareness was not perhaps as keen as they might have claimed in retrospect; investigates the jealousy and opposition that scientific ideas can provoke; celebrates the scientists who were wrong, but for very good reasons; and discovers how national interest can affect scientists and their theories. The result is an entertaining and highly readable re-examination of scientific discoveries and reputations from the Renaissance to the twentieth century. The tales in Leaps in the Dark underscore the rich, fascinating complexity of scientific discovery. Writing in a clear and engaging style, and skilfully weaving history in with the science, John Waller brings these scientists to life, illustrating how their work and their discoveries influenced their careers and the wider world around them.

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