How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit

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Make Your Competition Nutty

Niche Your Company's Way To Greatness!

great

Mishmash of Marketing and Strategy

Highly Recommended!

How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit
Guy Kawasaki
Manufacturer: Hyperion
ProductGroup: Book
Binding: Paperback

Strategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
Management | Management & Leadership | Business & Investing | Subjects | Books
General | Business & Investing | Subjects | Books
Entrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
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ASIN: 0786881631

Customer Reviews:

Make Your Competition Nutty.......2007-05-21

I am a big fan of Guy Kawasaki and found this book in a used bookstore.

It is a great book with a great premise. The little company cannot always compete against the big Goliath, but if done correctly, the upstart can disrupt the marketplace and drive the competition crazy.

While the stories of Apple vs. IBM are outdated in 2007, the message is still strong.

Kawasaki's casual and witty writing style makes the book worth reading.

Niche Your Company's Way To Greatness!.......2006-06-21

Written by the former Director of Software Product Management for Apple Computer, Inc., this is a book first about how to survive amongst the established business giants, and then how to carve an ever-increasing niche in the shared markets.

Apple's strategy in the early days was to create advantages for its clients and also to create disruption to IBM. Kawasaki says that it is important to pick a giant to fight against - you have more to gain and more credibility to be established.

To get started you must know your own company very well, your customers very well and your enemy very well. For your own company, all efforts must be made to discover how your customers see you. Why do they buy from you, and why don't they buy from you? Then you must define who your customers really are. Are the people that buy your product, the ones that are using your product? To find out about your competition, study them by visiting them and patronizing them so that you can establish their modus operandi for sales, service and follow-through.

To find your niche, you must discover that which you offer that you have both a high ablity to produce, and a high value to the customer. This should be your focus.

The title of this book is misleading. It talks about disrupting the other fellow... It seems this tactic is for your own company morale and the title of this book mostly for sales. This book is really about finding a way to make your customers happier than anybody else can.

Kawasaki goes over the importance of not feeling thwarted by another company's advances and gives proper and strategical retaliations. Creativity is a main theme in this area. Be unpredictable. He discusses the methods and importance of recruiting evangalists for your product, offering samples, and building customers' allegiance early and often.

Ask 'What would cause my customers to use my product more often? What would cause my customers to use more of my products each time they are used? How can people have more fun with my product?'

Find a great cause, find the right people - make them feel part of the team, and go make history!

Five Stars

great.......2004-08-06

I loved it, it is fun, concise, relaxed and worth the price. Good for any business. Perhaps too focused on apple.

Mishmash of Marketing and Strategy.......2001-11-02

A mixture of marketing and strategy, much of it better said by others, such as Al Ries (Focus : The Future of Your Company Depends on It), Geoffrey A. Moore (Crossing the Chasm, Inside the Tornado, etc), and Co-opetition.

On the marketing strategy side one key point came out. You have to be customer focused, but in order to create the revolutionary product, you have to know customers better than they know themselves. You can then make the logical jump to satisfy their unknown needs. How do you sell them something they don't know they want? Prototype and get the product into the users hands so that word of mouth marketing can take over and drive your customers to become "evangelists".

I was a bit disappointed as much of it simply rehashes ideas and I expected better from Guy.

Highly Recommended!.......2001-05-10

Guy Kawasaki combines insights from eastern philosophy with practical business advice on how to disrupt the market in favor of your company. Through strategic planning and zest for the game, companies can move in on their competitors' customers, credibility, and profit - and have a lot of fun in the process. This exhilarating book is packed with useful exercises, examples, interviews, and even a sampling of children's literature. We [...] recommend it to executives of big and small companies who want to shake up the marketplace, and to career-minded individuals eager to rise in the ranks and make their companies stronger.

Book Description

· Invaluable to financial professionals
· Breakthrough that examines both theory and practical solutions

Examines both the advanced theory and practice of these techniques. Topics include: single- and multi-factor models; applying yield-curve modeling to risk management; forecasting short-term interest rates; unique yield-curve volatility; and trading strategies.

Yield Curve Modelling (Finance & Capital Markets)

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Yield Curve Modelling (Finance & Capital Markets)
Yolanda Stander
Manufacturer: Palgrave Macmillan
ProductGroup: Book
Binding: Hardcover

Econometrics | Economics | Business & Investing | Subjects | Books

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ASIN: 1403947260
Release Date: 2005-08-25

Book Description

This book will give the reader insight into how to model yield curves in our incomplete and imperfect financial markets. An extensive list of yield curve models are shown and discussed. Using actual market instruments, these models are then applied and the different yield curves are compared. It is assumed that the reader has a basic understanding of the financial instruments available in the market. Various issues that have to be taken into account in practice are discussed, and it is also shown how yield curves can be used to estimate credit spreads and country risk premiums.

Why did the term structure of interest rates lose its predictive power? [An article from: Economic Modelling]

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Why did the term structure of interest rates lose its predictive power? [An article from: Economic Modelling]
C. Jardet
Manufacturer: Elsevier
ProductGroup: Book
Binding: Digital
ASIN: B000RR0E3E

Book Description

This digital document is a journal article from Economic Modelling, published by Elsevier in 2004. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
In this paper, we perform a multiple structural change test that makes it possible to detect a break in the correlation between spread of interest rate and future activity in 1984 for US monthly data. This break is associated with the loss of the predictive power of the term structure. Hence, we estimate a structural VAR-VECM model and we compute the contributions of each structural shock in generating the predictive power of the spread of interest rates. We show that the loss of predictability of the spread is due to a substantial drop in both contributions of monetary policy and supply shocks.

Modelling the yield curve (IMF working paper)

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Modelling the yield curve (IMF working paper)
Mark P Taylor
Manufacturer: International Monetary Fund, Research Dept
ProductGroup: Book
Binding: Unknown Binding

Interest | Finance | Business & Investing | Subjects | Books
ASIN: B0006DJAS4

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Yield Curve Modelling
Yolanda Stander
Manufacturer: NY
ProductGroup: Book
Binding: Hardcover
ASIN: B000MUG0NO

Book Description

The odds are that the overwhelming majority of America's police officers will never be forced to use their weapons in the line of duty. But when it happens, it often destroys the lives of these officers--and those around them

Customer Reviews:

A revealing and needed book.......2000-07-18

Larry McShane shows proof here of the old saying "No good deed goes unpunished". I was lucky in 1972 when I fatally shot a suspect trying to kill my partner and me. No one tried to say I was anything other than an officer doing his duty. Others have obviously not been so lucky. This book points that out, and I am gratified to see that these incidents are getting some attention. A good read for all who care about their community.

Wayne D. Ford, Ph.D., author of Managing Police Stress. docwifford@msn.com

A Book Whose Time Has Unfortunately Come.......2000-04-14

"Cops Under Fire" examines a minatory industry that has come to loud life over the past decade-the activists who exploit tragedies to further their own cause, or more commonly, to increase their own fame. While not denying that isolated incidents of police brutality exist nor in any way reducing the scourge of true racism, this book investigates false claims whose only intents are to destroy hard-earned reputations and bring celebrity status to trouble-making accusers.

When a police officer kills a member of a minority community in the line of duty-sometimes even if the officer is himself a member of a different minority-he will face a phantasmagoria of controversy. This onslaught is usually started by individuals who have no direct connection to the case-nor any first hand knowledge of it. Neither of these deficiencies prevents the vociferous activists from becoming instantaneous self-proclaimed experts who somehow command extensive media attention and whose hypothetical charges rarely receive substantial evaluation.

This well-researched work documents several accounts of heroic policemen who had their lives turned upside down by such roisterous fame-seekers. As bad as the wild charges by outside interlopers are, many of these courageous men saw opportunistic politicians condemn them too. One cited example happened in Newark, New Jersey where Mayor Sharpe James called a policeman a "murderer" because the officer fatally shot a person attempting to run him down!

These conscienceless activists in reality care very little about true racism; secretly they are probably glad they have these minority victims to help enhance their pelf. Obviously, they care nothing for the dedicated officers who must feel tremendous angst after taken a person's life, regardless of how justified the action was.

Hopefully this timely collection will be the first in a long line of works to help expose this fraudulent and dangerous conglomerate because the ranks of these activists have been escalating. Currently, Hilary Clinton is attempting to traduce some New York City policemen in effort to become her target state's next senator. Across the Hudson River and party lines, political correctness queen and New Jersey Governor Christie Whitman cared little when some dedicated state troopers were slenderized. The wild charges that she at least partially endorsed have ruined the morale throughout the force. Fortunately her efforts to receive a blind coronation over the remains of heroic cops backfired and she had to abandon her bid for the United States Senate. "Cops Under Fire" is a necessary weapon to help restrain all self-serving ax-grinders who would ride racism and tragedy to ignoble fame and glory. Those of us who detest real racism should beware of individuals who shout fictitious accusations that bolster their own interests.

Finally a little truth comes out.......1999-12-04

After constant media bashing of the police, it is refreshing to read a book about some of the things that are really happening out there to those who risk their lives on a daily basis FOR US. Way to go Regnary Press for having the guts to print the politically incorrect truth. Read this book for the real story on the Nevers and Budzyn, Malice Green case and many others. We need a book like this every year.

Well-written account of cops getting screwed by the system.......1999-04-25

The book's ``reign of terror'' subtitle is silly. And I'm not sure all these cops qualify as ``heroes.'' But the truth is that some ordinary, honest cops, like civilians, can fall victim to wrongful, overzealous prosecution in the course of doing a dangerous, difficult, and often thankless job. This book makes that important point. Thanks to McShane's solid writing, this is a facinating read.

Cops Under Fire: The Reign of Terror Against Hero Cops

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Cops Under Fire: The Reign of Terror Against Hero Cops

Manufacturer: Regnery Pub
ProductGroup: Book
Binding: Hardcover
ASIN: B000HFNZ3M

Book Description

Improved food security, led by increased productivity among Africa's many small-scale farmers, has been the aim of significant national and international effort in recent decades. It has proved to be one of the most critical challenges facing humankind. This book grew out of a two-year exploration conducted by the food security theme of The Rockefeller Foundation focusing on the potential for crop genetic improvement to contribute to food security among rural populations in Africa. It provides a critical assessment of the ways in which recent breakthroughs in biotechnology, participatory plant breeding, and seed systems can be broadly employed in developing and delivering more productive crop varieties in Africa's diverse agricultural environments. It also presents an analysis of current plant breeding and biotechnology strategies for the key crops in Africa including: maize, sorghum, cowpea, rice, and cassava. The book will appeal to plant breeders, biotechnologists, and seed distributors as well as policy-makers in the area of agricultural development.

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The Enchanted Voyage and other Studies
G. E. Hutchinson
Manufacturer: Yale University Press
ProductGroup: Book
Binding: Hardcover
ASIN: B000NTZB70

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THE ENCHANTED VOYAGE AND OTHER STUDIES
G.E. Huthinson
Manufacturer: Yale University Press
ProductGroup: Book
Binding: Hardcover
ASIN: B000IOWGFU

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The enchanted voyage,: And other studies
G. Evelyn Hutchinson
Manufacturer: Yale University Press
ProductGroup: Book
Binding: Unknown Binding

General | Biology | Biological Sciences | Science | Subjects | Books
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ASIN: B0006AXYZW

Book Description

This book is divided into four parts. The first part, Preliminaries, begins by introducing the basic theme of the book. It provides an overview of the current status of water resources utilization, the likely scenario of future demands, and advantages and disadvantages of systems techniques. An understanding of how the hydrological data are measured and processed is important before undertaking any analysis. The discussion is extended to emerging techniques, such as Remote Sensing, GIS, Artificial Neural Networks, and Expert Systems. The statistical tools for data analysis including commonly used probability distributions, parameter estimation, regression and correlation, frequency analysis, and time-series analysis are discussed in a separate chapter.

Part 2 Decision Making, is a bouquet of techniques organized in 4 chapters. After discussing optimization and simulation, the techniques of economic analysis are covered. Recently, environmental and social aspects, and rehabilitation and resettlement of project-affected people have come to occupy a central stage in water resources management and any good book is incomplete unless these topics are adequately covered. The concept of rational decision making along with risk, reliability, and uncertainty aspects form subject matter of a chapter. With these analytical tools, the practitioner is well equipped to take a rational decision for water resources utilization.

Part 3 deals with Water Resources Planning and Development. This part discusses the concepts of planning, the planning process, integrated planning, public involvement, and reservoir sizing.

Book Description

This digital document is an article from California Planning & Development Report, published by California Planning & Development Report on October 1, 2001. The length of the article is 893 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: 9th Circuit Extends Federal Law To Farmers Use Of 'Deep Ripping'.(California water case)(Brief Article)
Publication: California Planning & Development Report (Newsletter)
Date: October 1, 2001
Publisher: California Planning & Development Report
Volume: 16 Issue: 10 Page: 8

Article Type: Brief Article

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Agencies take a new stab at water deal.: An article from: San Diego Business Journal

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Agencies take a new stab at water deal.: An article from: San Diego Business Journal
Lee Zion
Manufacturer: CBJ, L.P.
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Book Description

This digital document is an article from San Diego Business Journal, published by CBJ, L.P. on February 3, 2003. The length of the article is 604 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Agencies take a new stab at water deal.
Author: Lee Zion
Publication: San Diego Business Journal (Magazine/Journal)
Date: February 3, 2003
Publisher: CBJ, L.P.
Volume: 24 Issue: 5 Page: 4(2)

Distributed by Thomson Gale

Book Description

This unique and compelling novel deserves a place of prominence in American literature. Completed in 1963, read and widely admired in manuscript by a network of expatriate American artists strung across Europe, it was never published during Vincent Carter’s lifetime. In 2003, Steerforth Press published the text in its entirety, knowing the book needed editing but committed to publishing a definitive hardcover edition of the work as Carter had left it. This first paperback edition has undergone substantial cutting. The writing remains Carter’s, and judicious pruning has given the story more immediacy, made it more likely to connect with the wide readership that should be the due of so singular and beautiful a novel.
Set in Kansas City, Missouri, during the Jazz Age of the 1920s and ’30s, Such Sweet Thunder is a majestic evocation of childhood and parental love told through the eyes of a remarkable boy, Amerigo Jones. This vivid portrait of an era marred by racial segregation and relentless, daily injustices is nonetheless rendered with love and longing for a time and place that was enriched by a vibrant, burgeoning, and widely influential African American culture and a fierce feeling for family and community.

Customer Reviews:

Captivating Coming of Age Story.......2003-04-16

SUCH SWEET THUNDER is a posthumously released novel written in 1963 by Vincent O Carter. Several publishers rejected Carterýs orginal manuscript and Carter died before he could see his work published. However, the manuscript was found 30 years later by Herbert Lottman in the possession of Carterýs girlfriend. Lottman writes the foreword for the reborn manuscript and the only changes he made to the novel was the name from its original title ý The Primary Colors.ý

SUCH SWEET THUNDER begins in 1944 when the reader meets Amerigo Jones who is a solider fighting in World War II. He is visiting a French prostitute and in her eyes, Amerigo envisions a woman from his youth. The story from this point is lyrical flashback to a segregated Kansas City of the 1920 and 30. The reader sees life from Amerigoýs perspective as he deals with independence, love, sexuality and respect. Amerigo is a dreamer who realizes many of dreams will be unfulfilled because of his skin color.

SUCH SWEET THUNDER is a captivating coming of age story. It is well written and the novel enthralls the reader with the vivid descriptions of a young manýs life. I am glad that Mr. Lottoman found the manuscript and completed the process that Carter started 40 years earlier.

Reviewed by Robilyn Heath
of The RAWSISTAZ Reviewers

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