Book Description
In recent years, Microsoft has become more than just Bill Gates's company. Steve Ballmer is now the CEO, overseeing a Goliath that has been plagued by a federal antitrust trial, an employee exodus prompted by the dot-com revolution, and an ongoing economic downturn. But Microsoft has not only survived; it has thrived, prospering to the point that it is the second most recognizable brand in the world (behind Coca-Cola).
Bestselling author Robert Slater explains exactly how the company has adapted in the last few years, taking readers into Microsoft's inner circle to tell an amazing story of persistence in the face of adversity. Slater describes the many changes that have led to a new corporate culture, a new strategic direction, new product lines, and new ways of doing business worldwide.
There have been many books about Microsoft over the years, but this one brings the story right up to the present, with fresh insights and information. Slater was granted unprecedented access to the company's notoriously press-shy top brass, including extensive interviews with Bill Gates and Steve Ballmer.
Customer Reviews:
The transition from start up to a large corporation.......2005-06-12
Microsoft is a company whose origins and leader, Bill Gates, are well documented. The brand is one of the most recognized in the world, and countless millions use their products. What is less known though is how the organization had to transform itself recently while never letting their collective foot off the gas.
The first hundred pages or so start with the history of how Gates founded the company. I felt the author didn't go into too much detail or attempt to write an autobiography, just provide enough background to set the stage for the changes to come.
The catalyst according to the author is the DOJ lawsuit filed against Microsoft. The impact on Gates is described as profound, and helped Bill and Steve Ballmer initiate some changes to a few company philosophies.
There are a few themes that emerged for me when reading. Among them are the facts that the company has a (rare) focus on never standing still. Always concerned about being out innovated, or beat in the marketplace, the company has created a culture where employees and leadership are relentless about improving. Another (rare) organizational trait is the focus on hiring talented people. Only GE in my personal experience understood that hiring the smartest, and best, at all levels is critical to success. Microsoft leaders are legendary for their unusual interviewing techniques, all designed to hire the brightest thinkers.
While these traits made the company successful, according to the author they alone were not enough to take Microsoft forward after recent events. One of the biggest changes was Bill Gates stepping out of the top role into a technology role, and Steve Ballmer taking on the CEO role. This move may have been surprising from the outside, but it seems it allows both to do what they do best. Further changes in focus were developed in two broad areas, values and customer focus. Steve Ballmer sought to influence the talent inside Microsoft to better work together, be more respectful and self critical, and so on. The book outlines a short list of these values. The second area was an even stronger focus on customer orientation. These concepts are outlined in some detail.
Overall, the book is an easy read, and was not in any way dry in my opinion. The author does a credible job at portraying the events and outside influences that led to the "reboot" or transition that companies must go through as they grow. For anyone interested in Microsoft, the book provides an interesting overview of the life cycle of an organization that has had a profound impact on the world.
Not Credible.......2004-09-16
I was hoping for a professional, objective look at Microsoft in 2004. Something that would be of help to business managers in dealing with change in a dynamic economy as well as the community of users of Microsoft products. What I got reads like propaganda written by Microsoft Public Relations Department.
The nonsense begins on the very first page with the author's statement (page vii):
"He [Bill Gates] had, after all, almost singularly brought about the personal computer revolution."
This statement displays such a total ignorance of the history of the personal computer, that it brings into question not just the author's credibility, but also his connectivity to the real world. Like Jobs, Wozniak, IBM (Estridge and Lowe), Intel (Grove), Kildall, Shugart, etc. never existed.
As the book wore on, it became apparent that this statement was not just an isolated misunderstanding; this guy simply worships Gates and, to a lesser extent, Ballmer. "... both [Gates and Ballmer] had become high-tech icons" (page 209). I lost count of number of times this guy used the phrase "great software" to describe Microsoft's product, which is right out of the mouth of Bill Gates. (This author has apparently never actually USED any Microsoft software.)
The book is written from authorized interviews with MS employees including Gates, Ballmer and senior executives. That perspective is apparent.
The changes the author discusses at length and amount to the "rebooting" are:
- Promoting Ballmer to CEO
- Reorganizing into 7 divisisons
- Dropping employee stock options
- Bringing in a bunch of Human Resources people
- Settling the anti-trust law suits with payoffs
- Gates Foundation and his widely-publicized visits to Africa and India
Reorganizing into divisions had simply become necessary to manage and control a company that had grown to 55,000 employees. Regarding stock options, the author never mentioned that accounting rules were changed to require companies to charge them to expense in the current period. If Microsoft thinks bringing in a bunch of Human Resources people will help, then they have had no experience with HR people. That will cause more misery than the DOJ. As far as Gates philanthropy, even Al Capone funded soup kitchens.
The author repeats countless times Ballmer's statements that these changes will create a culture of "a more open and respectful Microsoft" Page 225: "He [Ballmer] said yes, there was a kinder and gentler Microsoft afoot." A "kinder and gentler Microsoft." Really? From Ballmer? I shake my head in disbelief that anyone could seriously report that statement.
Despite claims of a "new customer-oriented focus," nothing was mentioned about:
- customers being required to pay for support of buggy software
- forced registration of software starting with XP
- charging blackmail prices for Office
Microsoft The Monopolist is just becoming bolder.
Only at the very end in a few pages was there any indication that seemed to indicate, fundamentally, the culture has not changed and all the stuff is just window-dressing for appearances-sake. The book began discussing at length the DOJ anti-trust law suit and the distraction is caused the poor Microsoft executives, including Gates. Nothing was included about the details of the abuses that led to the charges. But the author did correctly point out that Gates' philanthropy and these changes just happened to begin mid-trial. But in the end, Microsoft simply got off easy because Bush was elected.
Bottom line: Is the book worth reading? Probably, if only to learn the party line coming out of Redmond. If you want objectivity, look elsewhere.
Even Gates, Ballmer, and Microsoft...........2004-08-18
An abundance of research leaves absolutely no doubt whatsoever that for an organizations to be both profitable and durable, they must constantly reinvent themselves. Obviously, the nature and extent of that process will be determined by various factors such as timing, available resources, competitive marketplace, etc. Meanwhile, like the Southwest Airlines flight schedule between Dallas and Houston, there seems to be a new paradigm every 20-30 minutes. Moreover, organizations are at various stages of transition from one paradigm to another. And meanwhile, change remains the only constant.
In this volume, Slater explains how Bill Gates and Steve Ballmer reinvented their company. Microsoft? Yes, even one of the world's most profitable and valuable companies reached a point at which significant transformation was necessary. Slater organizes his material within five Parts: The Four-Year Crisis, Emerging from the Crisis, How Bill Gates Reinvented Microsoft, How Steve Ballmer Reinvented Microsoft, and The Rebooting of Microsoft.
Slater responds to questions such as these:
1. What was the nature and extent of what he calls "the four-year crisis"?
2. Why did it last for as long as it did?
3. What did Gates and Ballmer learn from it?
4. To what extent (if any) did they disagree on what to do in response to it?
5. If there were differences between them, how were they resolved?
6. In Leading Change, Jim O'Toole has much of value to say about resistance to change. He claims that much of it is the result of what he calls "the ideology of comfort and the tyranny of custom." To what extent was there such resistance within the Microsoft organization?
7. What was done to overcome it? Were those efforts successful?
8. According to Slater, what lessons can be learned from the entire process which included but was not limited to Microsoft's rebooting?
9. Given his direct and extensive access to Gates and Ballmer (interviewing them separately as well as together), what does he think of each?
10. In Slater's opinion, what must be done to complete the reforms at Microsoft now underway?
Slater is the author of more than 25 books, most of which I have read and reviewed. In my opinion, this is his most important work thus far, in part because of what it reveals about Gates, Ballmer, and their company but also because it reminds all of us that even a Microsoft will always be a "work in progress"...and that only hard and smart "work" will achieve the "progress" on which success depends.
Average customer rating:
- Good Review of Models and Forecasting Financial Markets
- An Excellent Introduction to Modeling Financial Markets
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Market Timing Models: Constructing, Implementing & Optimizing a Market Timing Based Investment Strategy
Richard Anderson
Manufacturer: McGraw-Hill Companies
ProductGroup: Book
Binding: Hardcover
 General
| Popular Economics
| Business & Investing
| Subjects
| Books
Public Finance
| Economics
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
General
| Investing
| Business & Investing
| Subjects
| Books
General
| Finance
| Accounting & Finance
| Professional & Technical
| Subjects
| Books
ASIN: 0786310995 |
Book Description
Marketing Timing Models gives you investment ideas proven to consistently increase returns over simple buy-and-hold strategies. Richard Anderson helps you design an investment strategy that will increase your profits over the long run. Learn methodologies employed by Martin Zweig, Elaine Garzarelli and Edward Kerschner in Market Timing Models today.
Customer Reviews:
Good Review of Models and Forecasting Financial Markets.......1999-01-10
I found this to be an excellent book on forecasting financial markets. There is a very readable explanation about how to use forecasts for asset allocation and how some famous Wall Street analysts do their forecasting. I enjoyed this book and found it well written. This book is probably best for intermediate to expert financial people, however.
An Excellent Introduction to Modeling Financial Markets.......1998-08-07
This book explained in plain English how to model financial markets using common forecasting tools. I was especially interested in the thorough review of how data can be used and misused to create a forecast. This is important because it is directly related to the reliability of a forecast, which was also discussed in depth. There also an easy-to-understand explanation of modern portfolio theory, as well as a review of the approaches of three other Wall Street practioners. Altogether an excellent book.
Average customer rating:
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Dutch Constitutional Law
C. Kortmann
Manufacturer: Kluwer Law International
ProductGroup: Book
Binding: Paperback
General
| Constitutional Law
| Law
| Subjects
| Books
General
| Law
| Subjects
| Books
General
| Constitutional Law
| Law
| Professional & Technical
| Subjects
| Books
General
| Law
| Professional & Technical
| Subjects
| Books
ASIN: 9041114289 |
Book Description
This revised edition contains an updated description of the main lines of Dutch constitutional law. It sketches, in broad contours, the present form of government in the Netherlands, which has undergone some important changes over the last decades, especially as a result of the 1983 revision of the Constitution and the ever-increasing influence of international and supra-national law. The different parts of the text have been written by the two authors in close collaboration.
Book Description
Fisher, Sydney George. The Evolution of the Constitution of the United States. Showing That It Is a Development of Progressive History and Not an Isolated Document Struck Off at a Given Time or an Imitation of English or Dutch Forms of Government. Philadelphia: J.B. Lippincott, 1897. 398 pp. Reprinted 1996 by The Lawbook Exchange, Ltd. LCCN 97-41054. ISBN 1-886363-08-0. Cloth. $65. Fisher [1856-1927] was a prominent historian and lawyer, who was admitted to the Pennsylvania bar in 1883 after legal studies at Harvard University. His Evolution of the Constitution collates for the first time all the various provisions of colonial documents that served as source material for the Constitution. Asserting that the Constitution was neither an imitation nor an invention, Fisher traces every material clause back to its origin. Twenty-nine colonial charters and constitutions, seventeen Revolutionary constitutions, and twenty-three plans of union are the resulting source materials from which Fisher draws his analysis. Abundant quotations from the sixty-nine documents illustrate the evolutionary nature of the Constitution and make this a valuable sourcebook for the reader who desires to find in one volume the Constitution's many and varied origins.
Average customer rating:
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Households, agroecosystems, and rural resources management: A guidebook for broadening the concepts of gender and farming systems (ICLARM contribution)
Clive Lightfoot
Manufacturer: International Center for Living Aquatic Resources Management
ProductGroup: Book
Binding: Unknown Binding
Agricultural Sciences
| Science
| Subjects
| Books
| Agronomy
| Animal Husbandry
| Aquaculture
| Bacteriology
| Biochemistry
| Biotechnology
| Chemistry
| Crop Science
| Economics
| Education
| Entomology
| Food Science
| Forestry
| General
| History
| Horticulture
| Insecticides & Pesticides
| Irrigation
| Marketing
| Soil Science
| Sustainable Agriculture
| Tropical Agriculture
General
| Agricultural Sciences
| Professional Science
| Professional & Technical
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General
| Arts & Photography
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ASIN: 9711022893 |
Book Description
At the beginning of the 21
st century organised crime has become a ‘hot’ topic in public debate and on political agendas throughout Europe. To control organised crime, far-reaching legal and institutional reforms have been passed in all European states and ad hoc instruments have been adopted by all major international organisations. Despite its great media success and the flurry of national and international initiatives on the subject, comparative research has so far been limited.
This volume represents the first attempt to systematically compare organised crime concepts, as well as historical and contemporary patterns and control policies in thirteen European countries. These include seven ‘old’ EU Member States (Denmark, France, Germany, Italy, The Netherlands, Spain and the United Kingdom), two ‘new’ members (the Czech Republic and Poland), a candidate country (Turkey), and three non-EU countries (Albania, Russia and Switzerland). Based on a standardised research protocol, thirty-three experts from different legal and social disciplines provide insight through detailed country reports. On this basis, the editors compare organised crime patterns and policies in Europe and assess EU initiatives against organised crime.
Its informed analyses and unprejudiced assessments will make Organised Crime in Europe an indispensable resource for scholars, students, practitioners, and policy-makers interested in understanding the complex phenomenon of organised crime and its related control policies in Europe.
Book Description
SIX IDEAS THAT SHAPED PHYSICS is the 21st century's alternative to traditional, encyclopedic textbooks. Thomas Moore designed SIX IDEAS to teach students: --to apply basic physical principles to realistic situations --to solve realistic problems --to resolve contradictions between their preconceptions and the laws of physics --to organize the ideas of physics into an integrated hierarchy
Customer Reviews:
A Fantastic University Series.......2007-09-14
I took New York State Regents physics in 11th grade back in high school. I've always had a skill for math, but after taking Regents physics all I thought was, "Meh, that was fun." When I got to college I decided to give physics another go, and since I had some advanced math experience, I chose a course called University Physics (which is calculus based, over the strictly algebra based "College Physics"). Moore's Six Ideas were the required texts -- the first three units (C, N, and R) covered in the first semester, and units E, Q, and T in the second semester.
Moore's books literally changed my life. After taking University Physics, I fell in love with the subject again, and am now a junior undergraduate majoring in both math and physics. My only regret is that I sold Moore's texts back after completing the course, as I needed the money. I wish I still had them for references, and chances are I will end up buying the set again for just that.
Book Description
Edited with Introduction and Notes by Elizabeth O’Neill
Customer Reviews:
Of soldiers and citizens.......2007-04-25
Daniel Defoe's `hero' is a mercenary: `I confess, when I went into arms at the beginning of this war, I never troubled myself to examine sides. I was glad to hear the drums beat for soldiers, as if I had been a mere Swiss, that not cared which side went up or down, so I had my pay.'
He is full of admiration for the battle tactics of his masters. But, what happens after the battle is over doesn't bother him: towns delivered to the `fury of the soldiers', plundering, looting and slaughtering innocent women and children.
The soldier is amazed about the `prodigious stupid bigotry of the people' and `the entire empire of the priests over the souls and the bodies of people'. But he clearly sees that `religion is the pretence not the cause of war'. Behind the veil of religion lay the fundamental interests of the warring parties: the Protestant masters fighting the Catholics to keep their `privileges' (not paying the tithes to Rome and its clergy) and the Puritans fighting the King in order to restore the rights of their power base (Parliament).
This novel with all its massacres and diseases has only historical value as a picture of army life in the 17th century.
Only for historians and Defoe fans.
Book Description
Written Threescore Years ago by an English Gentleman, who served first in the Army of Gustavus Adolphus, the glorious King of Sweden, till his Death; and after that, in the Royal Army of King Charles the First, from the Beginning of the Rebellion, to the End of that War.
Download Description
Written Threescore Years ago by an English Gentleman, who served first in the Army of Gustavus Adolphus, the glorious King of Sweden, till his Death; and after that, in the Royal Army of King Charles the First, from the Beginning of the Rebellion, to the End of that War.
Customer Reviews:
Daniel Defoe.......2002-06-26
This is obviously one of Defoe's more obscure works. Part I begins in 1630. A young English nobleman, a second son, though his father's favorite, decides to see something of the world and begins traveling on the continent with a friend. He signs on with the troops of Gustavus Adolphus, king of Sweden, who's aiding German Protestants against, I think, the Catholics. This ten-year period occurs near the end of the Thirty Years War. My knowledge of seventeenth-century European history is practically nonexistent, so I didn't really understand the issues involved and didn't learn much more from this book.
In Part II, our nameless hero returns to England, where the Civil War between the Cavaliers (the king's troops) and the Roundheads (Puritans) is about to get underway. (It was at the end of the Civil War that Charles I was beheaded, after which the Commonwealth took over for eleven years until the restoration of Charles II in 1660.) I thought this part might be more interesting, as I do know something about English history, and it was.
Like A JOURNAL OF THE PLAGUE YEAR, this book, too, has a fictional narrator in a historical setting. If you like Defoe, you will not dislike this book. If you don't like Defoe, this book won't change your mind.
Book Description
This Elibron Classics book is a facsimile reprint of a 1849 edition by Richard Bentley, London.
Book Description
This Elibron Classics book is a facsimile reprint of a 1849 edition by Richard Bentley, London.
Book Description
This Elibron Classics book is a facsimile reprint of a 1849 edition by Richard Bentley, London.
Average customer rating:
- Review extracts
- Highly unsatisfactory
|
John Buchan: The Presbyterian Cavalier (Biography and Memoirs)
Andrew Lownie
Manufacturer: Constable and Company Ltd
ProductGroup: Book
Binding: Hardcover
General
| Biographies & Memoirs
| Subjects
| Books
20th Century
| British
| World Literature
| Literature & Fiction
| Subjects
| Books
General
| Literature & Fiction
| Subjects
| Books
| Classics
| Comic
| Contemporary
| Literary
ASIN: 0094725004 |
Book Description
The major biography of one of Scotland's most enigmatic and underrated writers.
Customer Reviews:
Review extracts.......2007-08-09
Mr Coker is entitled to his views but Amazon readers should be aware that all five editions of the biography received extremely favourable coverage. A selection of extracts follows:
"Andrew Lownie gives us a clear account of Buchan's career, which rattles along as pacily as a Hannay thriller...Admirably readable, this book will be invaluable to those who are now encountering Buchan's work for the first time in the World's Classics and Penguin reprints which have begun to appear since his copyrights entered the public domain in 1990. Lownie's lucid account of Buchan's life redefines the man as infinitely more complex than we thought he was." Sunday Times
"This, like many other questions about this amazing man, is answered by Andrew Lownie in his wonderful new life. Lownie explains, even more convincingly than Janet Adam Smith in the hitherto standard biography, how Buchan's successes in life never satisfied his inner yearnings...Lownie explains this inner sense of failure of this exceptional man with vastly greater insight than any previous writer...Trumpets should now sound for Buchan; and I will sound one of my own for Andrew Lownie, who has brought this most extraordinary man to life in a way no previous writer has." The Independent
"Lownie's meticulous biography is particularly good on the financial pressures which influenced most of Buchan's decisions...This formidably detailed study is a labour of love by a devoted Buchanite, a nuanced understanding of a figure who, for too long, has been regarded as an extension of his fictional heroes." The Guardian
"Andrew Lownie offers a solid and convincing portrait of a complex man, and controls the innumerable aspects of Buchan's life in an exemplary manner, without losing sight of the fact that Buchan was, in Simon Raven's words, 'a very odd fish indeed.'" Times Literary Supplement
"Andrew Lownie's meticulously researched and attractively written new biography - the first since Janet Adam Smith's in 1965 - presents us with a John Buchan who is a great deal more complex and nuanced than might be imagined from the assiduously self-promoted clubland hero persona Buchan himself created in his rise as public man and heartily outdoor countryman-author...Lownie is sympathetic to Buchan, but this is by no means a hagiography. With scrupulous honesty, Buchan's faults and foibles are exposed to us along with his undoubted virtues...this exemplary biography, full of new insights and fresh documents unearthed and published for the first time, makes fascinating reading." The Scotsman.
"Lownie's study is equally well argued and written with an evident, though at times exasperated, fondness for his subject." Scotland on Sunday
"He has been the subject of previous biographies, but Andrew Lownie's is a welcome addition...Mr Lownie has done him proud." Financial Times
"Brilliantly written and researched - and the first biography of Buchan in 30 years - Lownie draws on newly-released private papers to astutely pick his way through the public image and the passionately private man, painting a vivid and refreshingly readable literary portrait of one of the great unacknowledged and substantive figures in recent Scottish life." Catholic Life.
" The best biography yet of the creator of Richard Hannay and The Thirty-Nine Steps. It shows Buchan to be the complex and rewarding figure his fans have always known him to be." The Express on Sunday
" Lively and brilliantly researched new biography of one of Scotland's most enduringly popular writers...Buchan's was nevertheless an impressive life, and Lownie tells it with sympathy and style. The Scotsman
"It is hard to imagine how this deft portrait of the bantamweight politician and still highly readable thriller writer could be bettered...As Lownie's excellent literary criticism suggests, Buchan's paradoxical nature underlies the evergreen potency of his novels." Independent
"This exemplary biography draws on private papers not used until now to give a most convincing portrait of a complex character as well as lucid and detailed criticism of Buchan's literary oeuvre." Sunday Telegraph
"...this biography (rightly acclaimed on its first publication in 1995) will help restore a much-underated author - and historic figure - to his rightful status." Scotsman
"Andrew Lownie's widely researched biography of this fascinating, complex and enigmatic figure has to be the definitive work. Lownie is admirably objective in his approach to Buchan and perceptive on the springs of his character." Sarah Bradford, The Tablet
"...a compelling picture of the author's life, and a wide view of British political, social and literary circles during the first half of the 20th century." Scots Magazine
"...solid and scholarly..." The Globe and Mail.
"In his thorough and lucid biography, Andrew Lownie, a Scottish journalist and editor of several collections of Buchan's stories and poetry, sympathetically evokes this `highly complex and private man who may not always himself have understood his own motivations and abilities.' " New York Times
"...the full sweep of this remarkable man's career is well told by Andrew Lownie in John Buchan: The Presbyterian Cavalier." Washington Times
Highly unsatisfactory.......2006-01-02
I can still recall the thrill, about 25 years ago, when I obtained a copy of CLUBLAND HEROES by Richard Usborne, which listed and discussed the "thriller" novels of Dornford Yates, "Sapper" and John Buchan. With the titles of the novels in hand, I was able to obtain almost all of the relevant works by all three authors, although the effort consumed... about 25 years. Buchan's novels were, I found, by far the most interesting, challenging and "literary," with Yates' running second, and I then obtained and read with interest biographies of Buchan and Yates.
Here's a new biography of Buchan and, alas, it doesn't amount to much. One of Buchan's major talents was the ability to make fast friends quickly, and this seems to have impressed the author, Andrew Lownie, more than any of his other abilities. On almost every page, once the book gets well underway and Buchan begins to mix with humanity, is a list of ten, twenty or even thirty names of people (most of whom will be unknown to any British citizen under 70, and almost all of whom will be unknown to any American citizen of any age), most of them completely unidentified within the text, that Buchan met or consorted with in the interval covered by that page.
The english style in which the book is written is at times nearly impenetrable. The author seems to have something against commas; mainly, there aren't any, and where at rare intervals one appears, there is generally no reason for it to be there. A number of sentences do not make sense, either because of misprints, or because the text proved nearly impossible to proofread so that omitted words or phrases were not detected.
Buchan's career as a politician seems to have been hampered by his fame as an author, whilst his career as an author seems to have been hampered by the demands of his government responsibilities. One recurring theme of the biography is the odd withholding from Buchan of the customary honors his many government services would ordinarily have merited. Another theme is Buchan's periodic struggles with intervals of very poor health, mainly tracking back to gastric ulcers. Another theme is Buchan's tremendous physical energy, demonstrated by the fact that in addition to working "full time" for a publisher, writing his own books, holding various political offices, etc., all simultaneously, he could always find time to walk 30 miles in a day, or climb some difficult peak with essentially no preparation.
Lownie discusses Buchan's literary activities in chapters separated from those discussing his other activities, which is good in a way, but also becomes quite confusing, since a "book" chapter, say Chapter N, can jump 5 or 10 years ahead of the following "life" chapter, N+1.
Buchan was eventually appointed Governor-General of Canada, and since this imperial officer could not be a commoner, Buchan at last became a Peer of the Realm, Lord Tweedsmuir of Elsfield. His enjoyment of the appointment was alas short-lived. He had held the office for only 5 years when a slip in the bathroom smashed his skull.
I don't know to what extent Buchan's books are read any more, or easily available any more. But his "thrillers" featuring Richard Hannay, Edward Leithen, and other characters as attractive as Buchan himself must have been in person, have a timeless quality and settings so vividly and immediately described that the reader can effortlessly imagine himself right there with the characters. The novels are as readable and enjoyable today as they ever were.
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