Environmental Marketing: Positive Strategies for Reaching the Green Consumer

Customer Reviews:

A correction........2007-07-21

Environmental Marketing by Walter Coddington was written by Walter Coddington and Carl Frankel. Although Peter Florian is indicated on some bookseller's Web sites as a co-author of the book, he was not.

Environmental Marketing at a Japanese business school.......2006-04-20

I saw the Walter Coddington book Environmental Marketing listed on a marketing course study agenda on a Japanese business school website! As a marketing student myself, I was impressed -as the Japanese are way ahead of us when in comes to environmental stewardship.

Author's note.......2006-04-10

While reviewer Norman is certainly entitled to his (or her) opinion, his review of "Environmental Marketing" seems suspiciously personal. "Environmental Marketing" was the first book by a major publisher on the topic. Regarding Norman's assertion that I borrowed from other sources on the subject; when "Environmental Marketing" was written (in 1991-2) there were no other sources on the subject! Sorry if I offended you somewhere along the way Norman. Feel free to e-mail me at walter.coddington@qmail.com should you wish to talk about it.

From a satisfied client.......2005-04-05

Environmental Marketing is based on real experience, with real clients who have testified to real, positive results. I know, I'm a client. Coddington's advice was good in 1993, and it has only gotten better since then.

As good today as yesterday.......2004-10-23

I bought a used copy of Walter Coddington's Environmental Marketing because my corporate consulting work involves building partnerships with non-governmental organizations (like environmental groups). Although the book was written eleven years ago, I found Coddington's advice on developing private sector partnerships with public or civil sector organizations to be quite specific and very useful.

Book Description

The papers in this book are organized as follows: insect-plant communities, host-plant selection, genetics and evolution, host-plant resistance and application of transgenic plants, and multitrophic interactions. Besides seven invited papers and a paper with concluding remarks, this volume also contains the short communications of all 115 oral presentations and posters. Included too, are the summaries of four European Science Foundation workshops held over the past two years, where European scientists discussed the state-of-the-art and the future of major topics in insect-plant interactions in order to develop better integrated research programs. The field of insect-plant interactions nowadays includes almost all of biology, as well as parts of chemistry and physics. It takes a central position in biology because insects are the most abundant animal group, half of them are herbivores and they dominate all terrestrial ecosystems. Knowledge of insect-plant interactions is thus fundamental to an understanding of the evolution of life on Earth. Two major topics of worldwide concern give this field an extra dimension. First, large amounts of food crops are still lost due to insect pests. With the increasing concern for environmental pollution and the subsequent plans to drastically reduce pesticides, integrated pest management and development of resistant crops become a major focus in agriculture. The importance of the study of insect-plant relationships is thus continuously augmented. Clearly, successful pest control demands sufficient fundamental knowledge of pest-host interactions. Second, such work can contribute towards stopping or even counterbalancing the threatening biodiversity crisis thanks to an understanding of how the interaction of insects and plants has influenced and still influences the diversification and speciation (evolution) of both groups. These problems should, of course, be approached at a multitrophic level.

Book Description

J.W.Dunne ("Intrusions?," "The Jumping Lions of Borneo," "Serial Universe") first published his ground-breaking theory of time in 1927. Spurred by dreams and other personal experiences to an intense interest in the nature of time and human perception, Dunne designed an experiment whose purpose was to isolate the barrier dividing our knowledge of the past from that of the future. Conversant with the concepts and language of physics - which he deemed inadequate to describe a world that is largely experiential - Dunne weaves an intriguing, intelligent, and convincing theory that has earned him a place of honor among the twentieth century's brightest minds.

- Brilliant theory that puts Dunne in the ranks of Einstein, Hawking, and other pioneers of physics and consciousness research

- A scientific experiment to probe the nature of time and the barrier dividing knowledge of the past and future

- Contains one of the first scientific arguments for human immortality

- Explores the relationship between dreams, time, perception, and reality

- As original and thought-provoking today as it was three quarters of a century ago

Customer Reviews:

A Time With Experiments.......2007-05-26

I read this book in a university metaphysics course. The assignment was to perform a confirming or disconfirming experiment and, based on this experience and other readings, write a paper on experimental method. This book is an excellent tool for motivating critical thought, if one is so inclined. Or it can be read for warm and fuzzy new-age woolgathering. Whether you think it is science or hokum, it is a stimulating book suitable for college sophomores. Draw your own conclusions.

Time and Dreams.......2007-02-07

This book is an interesting look into the mind of J.W. Dunne, who was an early British aeronautical engineer and inventor. He was also a philosopher of sorts who, in this book, explores the nature of time and dreams. This book fascinated me when I first read it and today is still worth multiple subsequent reads. The first few chapters are easy to wrap your head around, however in subsequent chapters Mr. Dunne uses graphs and table to explain vastly complex notions about time. If you are good at variable-centric math or sciences and enjoy a good book on the nature of reality, this is a good book for you. I find that the ideas that Mr. Dunne examines in this book hold both mystery and truth still today after 80 years.

Infinite regress.......2007-01-03

I first read this book 55 years ago, and am glad to have it back in print. Dunne wanted to explain prophetic dreams, and made a good stab at it, though postulated his observers multiply endlessly.

Only ingrained habit of thought limits us.......2005-10-17

_The author of this book admits that if anyone else had told him of their precognitive dreams he would have had no difficulty dismissing them as coincidence. However, the fact that he himself spontaneously experienced a number of striking examples of such phenomena changed everything. As well it should have, for if we can make contact with the future it means that the entire foundation of our shared conventional assumptions about reality and existence are simply wrong.

_The author, one of Britain's first aeronautical engineers, designed a series of experiments to attempt to repeat such contact with future events by way of dream. First he used himself as subject, and then he brought a larger number of ordinary friends and acquaintances in. He found that if careful attention was paid to documenting the details of one's dreams immediately after waking, and carefully reviewing and comparing those dream records with later events, then almost everyone has this ability to some extent. Most of us tend to ignore this fact out of some ingrained habit of thought. Later, it was found that this ability to contact the future isn't strictly limited to dream consciousness. It was found that while waking, people could open themselves up to seemingly random impressions that were later documented to agree with future events (such as concentrating on a book that one had never read before- and receiving definite "hits" on the contents and specific words and phrases- that go way beyond chance.) Further analysis of dream material also showed that we made "contact" with past events in our lives about as much as we did future ones. Once freed of our habitual way of assuming time as linear (and one way) and the world as strictly three dimensional, the mind seemed to be capable of intermittently ranging past and future in an unfocussed state. The conclusion was that both past and future exist in a higher dimensional framework- and since we can access them- then probably so do we.

_The first part of this book is primarily empirical, while the second is primarily logical (an elaborate model- complete with diagrams- explaining multidimensional mechanics.) The first part is much more readable. As for the second, as ingenious as it is, I cannot but help think that a cerebrum concentrated in third dimensional consciousness is inadequate to explain higher dimensional realities. We can experience the fact that there must be more to our ordinary conception of reality, but to truly understand it is another matter. Yet, the day will come for us all when we no longer intersect with this three dimensional world- and then we will be free to focus our concentration on the higher dimensional extent of our being.

_The only restriction in breaking free of our conventional time-consciousness is shaking our selves free of our ingrained habit of seeing the world. Once you have personally experienced such precognitive events, or perhaps synchronicity, then this is much easier- and their frequency increases. It isn't enough to wish or believe- you have to KNOW....

The forgotten and fantastic........2004-02-21

In this gem first published in 1927, John W. Dunne puts forth a theory of multidimensional consciousness which manifests itself mainly in the "Dream effect". A mathematician and aeronautical pioneer, Dunne found himself having precognitive experiences throughout his adult life. His dreams would come true. Often times the very next day and in rich detail. I am myself mathematicly inclined, and can only ponder at the discomfort this would have created to a scientist of such a logical mind.

And surely enough, he spent the rest of his life seeking an answer to the riddle.
In "An experiment with time", he reveals his startling conclusions, which are based in deductive reasoning and experiments.
By applying the concept of regression in human consciousness and time to the results of the experimental work he finds an answer to the problem of apparent psychic abilities in his more or less ramdomly chosen subjects.
Not only that; he thereby also explains the phenomena of deja vu and many cases of clairvoyance, common precognition, ESP and many other "paranormal" occurances.
It is important to note that this theory, which I can only describe as analogous to the theory of general relativity in its ingenuity and brilliance, have NEVER been disproven in its 77 year history.
Furthermore there is no known physical law or concept that would disallow the "dream effect", even today.
The pieces of the puzzle, therefore, fits uncannily well in the map of the eye-opening reality that Dunne unfolds.
Towards the end, Dunne takes the theory even further to prepose the exsistance of an eternal multidimensional concsiousness and a higher, supreme consciousness, which it has to be said, I find rather speculative and philosophical. However, It is an extrapolation that is not wholly unnatural, at least in case of the seamingly immortal qualities of human serial consciousness.

This piece is in my mind one of the most important books of the last century, and almost tragic that so few know of it. This is in part, I think, due to the non-scientific material which it brushes up against, but ultimately deciphers for the first time.

As to the question of whether or not it is psuedo-science: The experiments can be repeated at all times in any laboratory with any subjects, and from that, the same results have so far been found. These are the parameters which define scientific research. And the more experiments are conducted, the more probable Dunne's conclusions are.

Book Description

The rapid advancement in digital technology in recent years has allowed the implementation of incredibly sophisticated digital signal processing (DSP) algorithms that make real-time tasks feasible. Real-time DSP is currently a very hot subject in today's engineering fields fuelled by the ever-increasing demand for high-performance digital signal processors. The TMS320C55x is the latest of Texas Instrument's line of highly successful DSP chips, which is anticipated to dominate the market in 2001.
Placing emphasis on the practical aspects of real time DSP concepts and applications by taking a systems design, implementation and simulation approach, this text bridges the gap in the existing DSP literature which covers theory, MATLAB and C and Lab manuals. A hands-on, tutorial approach enables the understanding of real-time DSP systems principles and real-world applications using MATLAB, C and various assembly programs based on TI's TMS320C55x.

Tutorial based presentation, allowing the reader to master the theory of digital signal processing and the important skill of real-time DSP design and implementation techniques.
Focuses on practical aspects of real-time DSP concepts and applications from a system design and implementation point of view
Accompanying CD-ROM containing MATLAB and C assembly programs will allow a hands-on illustration of real-time DSP application
For readers with access to a TI DSP lab, an Evaluation Module (EVM) with Code Compressor Studio (CCS) of TMS320C55x will be integrated into lab experiments, projects and applications from in-text references

A valuable, leading edge resource for senior graduate students of digital signal processing and practising engineers developing real-time DSP applications.

Customer Reviews:

Good book.......2002-07-17

It is a good book for beginners in the DSP field. However, I wish the book had been concentrated on applications right from the beginning, instead of spending too much space on well known mathematics that can be found in another classical books. I hope for the next edition to be better, as the book's name implies: real time applications. Nevertheless, the book is quite motivating for the reader and, if mature enough, it can be of extreme value for engineers and scientist that need to solve problems that require real time processing. But, again, this is only found within the last parts of the book.

Simple Experiments In Time With Everyday Materials

Average customer rating:

Simple Experiments In Time With Everyday Materials
Muriel Mandell
Manufacturer: Sterling
ProductGroup: Book
Binding: Paperback

General | Science, Nature & How It Works | Children's Books | Subjects | Books

General | Ages 9-12 | Children's Books | Subjects | Books
ASIN: 0806942983

Book Description

Because time is such an important part of our lives, we hardly ever take a minute to think about it. Now kids can investigate all the wonders of time with dozens of experiments--all of which use easy-to-find supplies and materials. They'll learn how to tell time using the sun, moon, and stars. They'll make and use their own hourglass, candle timekeeper, and water clock, and they'll discover how clocks and watches work. Fun-filled explorations help explain the principles behind the pendulums in grandfather clocks, the gears that turn a clock's hands, and the motors that run electric clocks. Other investigations include making a model of the International Date Line, drawing a star map, making a cereal box planetarium, and more. Fascinating facts are included to answer such questions as why clocks count to twelve, where the word "watch" comes from, why daylight savings time is observed, how scientists can date fossils, and whether or not time travel might be possible. One look at the dozens of creative experiments contained here, and kids won't want to wait to start exploring the secrets of time. Sterling 96 pages, 95 b/w illus., 5 3/8 x 8 1/4.

Cheap-Money Experiments in Past and Present Times: Reprinted, with Slight Revision, from "Topics of the Time" in The Century Magazine

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Cheap-Money Experiments in Past and Present Times: Reprinted, with Slight Revision, from "Topics of the Time" in The Century Magazine
Century Magazine
Manufacturer: CENTURY CO
ProductGroup: Book
Binding: Hardcover
ASIN: B000TSQ8KY

Average customer rating:

Cheap-money experiments in past and present times;: Reprinted, with slight revision, from "Topics of the time" in the Century magazine
Joseph Bucklin Bishop
Manufacturer: The Century co
ProductGroup: Book
Binding: Unknown Binding

Money & Monetary Policy | Economics | Business & Investing | Subjects | Books
ASIN: B000867I42

Average customer rating:

An Experiment with Time

Manufacturer: A & C Black
ProductGroup: Book
Binding: Paperback
ASIN: B000H5HN6C

Average customer rating:

An Experiment with Time
J. W. Dunne
Manufacturer: Macmillan Company
ProductGroup: Book
Binding: Hardcover
ASIN: B000OLIWCS

Average customer rating:

AN EXPERIMENT WITH TIME.
J. W. Dunne
Manufacturer: Faber & Faber
ProductGroup: Book
Binding: Hardcover
ASIN: B000O8T5B8

Average customer rating:

AN EXPERIMENT WITH TIME.
J.W. Dunne
Manufacturer: Third
ProductGroup: Book
Binding: Hardcover
ASIN: B000O58PT4

Average customer rating:

AN EXPERIMENT WITH TIME.
J.W. Dunne
Manufacturer: A & C Black
ProductGroup: Book
Binding: Hardcover
ASIN: B000O8P3OG

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