Rational Behaviour and Bargaining Equilibrium in Games and Social Situations (Cambridge Paperback Library)
Average customer rating: Not rated
    Rational Behaviour and Bargaining Equilibrium in Games and Social Situations (Cambridge Paperback Library)
    John C. Harsanyi
    Manufacturer: Cambridge University Press
    ProductGroup: Book
    Binding: Paperback

    Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
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    TheoryTheory | Economics | Business & Investing | Subjects | Books
    GeneralGeneral | Politics | Nonfiction | Subjects | Books
    MethodologyMethodology | Social Sciences | Nonfiction | Subjects | Books
    ASIN: 0521311837

    Book Description

    This is a paperback edition of a major contribution to the field, first published in hard covers in 1977. The book outlines a general theory of rational behaviour consisting of individual decision theory, ethics, and game theory as its main branches. Decision theory deals with a rational pursuit of individual utility; ethics with a rational pursuit of the common interests of society; and game theory with an interaction of two or more rational individuals, each pursuing his own interests in a rational manner.

    Cashing in: Make More Money, Get a Promotion, Love Your Job
    Average customer rating: 4 out of 5 stars
    • The Self-Improvement Handbook
    • Brilliant common sense
    • The Proof Is In The Pudding!
    • An outstanding book on personal achievement
    • Can you say "common sense"
    Cashing in: Make More Money, Get a Promotion, Love Your Job
    John Tschohl
    Manufacturer: Best Sellers Publishing
    ProductGroup: Book
    Binding: Paperback

    Job Hunting & CareersJob Hunting & Careers | Business & Investing | Subjects | Books | General | Guides | Interviewing | Job Hunting | Job Markets & Advice | Resumes | Vocational Guidance | Volunteer Work
    GeneralGeneral | Business & Investing | Subjects | Books
    GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
    GeneralGeneral | Finance | Accounting & Finance | Professional & Technical | Subjects | Books
    ASIN: 0963626825

    Customer Reviews:

    5 out of 5 stars The Self-Improvement Handbook.......2002-01-26

    "Cashing In is a must read for everyone in your organization if you are committed to delivering world class service, with empowered employees who will always do the right thing to make your customers happy and to keep your business growing in a cost effective manner. Recently, we provided our employees with their own copy of Cashing In and this masterful book has become their service and self improvement handbook. John's book will make a positive difference in your company immediately!"

    5 out of 5 stars Brilliant common sense.......2000-04-05

    This is the kind of book you would wish EVERY member of your workforce read. Tschohl links in the mind of the reader his world class expertise in customer service with his deep understanding of human nature. The result: employees learn how -by doing their best in the job- they can achieve a highest degree of satisfaction and success.

    This is not another "self improvement" book, but a powerful tool for your company to improve the performance of all your people, the satisfaction of your customers and speed up the growth of your business.

    5 out of 5 stars The Proof Is In The Pudding!.......1999-12-07

    I have personally used many of the techniques and concepts in my own life to "cash in" from John Tschohl's book. This is an excellent book to give to your employees because it works! Laws of nature work the same way as laws of success. At times the laws are deceptively simple but if the laws are not followed failure will result. Use this book and follow the concepts daily and you too can cash in on life's rewards.

    5 out of 5 stars An outstanding book on personal achievement.......1999-10-20

    This is certainly a great book. John Tschohl teaches you how to achieve personal success caring about the customers. The main message is: it IS possible to succeed really trying hard in your job. I have bought this book for ALL my employees and people responded in a fantastic way: new attitudes, great morale, enthusiasm. They work with more energy and customers feel and love the difference. My employees now understand the link between their success and the success of the organization. There's here a comment from a reader ranking the book badly. But this guy for sure didn't understand what he read. This book is a winner. I recommend it strongly to any business executive seeking for improving the performance of the people and building customer loyalty. And also recommend to any person who either works for a corporation or is self employed. Cashing In will teach you how to build their own success. PS: John Tschohl other book, Achieving Excellence Through Customer Service (Best-Sellers Publishing) is probably the BEST book I have ever read in customer service strategy. I recommend you buy it too.

    1 out of 5 stars Can you say "common sense".......1999-05-15

    This author was obviously out to make a quick dollar. Not much thought was put into this piece. It's unrealistic common sense on how one "should" act in the workplace.

    How to Solve Your Small Business Advertising Problems: The All Media Guide to Effective Advertising
    Average customer rating: Not rated
      How to Solve Your Small Business Advertising Problems: The All Media Guide to Effective Advertising
      William K. Witcher
      Manufacturer: Mark Publishing, Incorporated
      ProductGroup: Book
      Binding: Paperback

      AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
      ASIN: 0937769002

      Cutting Hill: A Chronicle of a Family
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        Cutting Hill: A Chronicle of a Family
        Alan Pistorius
        Manufacturer: Harpercollins
        ProductGroup: Book
        Binding: Paperback

        GeneralGeneral | Biographies & Memoirs | Subjects | Books
        GeneralGeneral | Nature & Ecology | Science | Subjects | Books
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        ASIN: 0060974036
        Cutting Hill - A Chronicle Of A Family Farm
        Average customer rating: Not rated
          Cutting Hill - A Chronicle Of A Family Farm
          Alan Pistorius
          Manufacturer: Harper-perennial
          ProductGroup: Book
          Binding: Paperback
          ASIN: B000K04FNS
          Cutting Hill: A Chronicle of a Family Farm
          Average customer rating: Not rated
            Cutting Hill: A Chronicle of a Family Farm
            Alan Pistorius
            Manufacturer: Knopf
            ProductGroup: Book
            Binding: Hardcover

            GeneralGeneral | Sociology | Social Sciences | Nonfiction | Subjects | Books
            GeneralGeneral | Veterinary Medicine | Medicine | Subjects | Books
            GeneralGeneral | Agricultural Sciences | Science | Subjects | Books
            Dairy ScienceDairy Science | Animal Husbandry | Agricultural Sciences | Professional Science | Professional & Technical | Subjects | Books
            ASIN: 0394574397
            Release Date: 1990-07-07

            Visual Genetics Plus: Tutorial and Lab Simulations, Faculty Edition
            Average customer rating: Not rated
              Visual Genetics Plus: Tutorial and Lab Simulations, Faculty Edition
              Alan W. Day , Robert L. Dean , and Harry Roy
              Manufacturer: Jones & Bartlett Publishers
              ProductGroup: Book
              Binding: Textbook Binding

              GeneralGeneral | Biology | Biological Sciences | Science | Subjects | Books
              GeneticsGenetics | Evolution | Science | Subjects | Books
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              GeneticsGenetics | Basic Science | Medicine | Subjects | Books
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              GeneralGeneral | Mathematics | Sciences | New & Used Textbooks | Stores | Books
              GeneticsGenetics | Biological Sciences | Sciences | New & Used Textbooks | Stores | Books
              ASIN: 0763706477

              Book Description

              Visual Genetics is an interactive tool which provides students with a more dynamic view of genetic and molecular processes. This enhanced version, covering Mendelian, classical, bacterial/viral, fungal, and molecular genetics, offers students 17 lab simulations from which they can actively perform exercises on screen just as they would in a lab. These simulations, along with "help animations," furnish students with the theory behind each experiment in the hope of furthering greater appreciation for the processes involved.

              Advances in Underwater Inspection and Maintenance (Advances in Underwater Technology, Ocean Science and Offshore Engineering)
              Average customer rating: Not rated
                Advances in Underwater Inspection and Maintenance (Advances in Underwater Technology, Ocean Science and Offshore Engineering)

                Manufacturer: Springer
                ProductGroup: Book
                Binding: Hardcover

                HydrologyHydrology | Civil | Engineering | Professional & Technical | Subjects | Books
                GeneralGeneral | Civil | Engineering | Professional & Technical | Subjects | Books
                StructuralStructural | Civil | Engineering | Professional & Technical | Subjects | Books
                HydraulicsHydraulics | Environmental | Civil | Engineering | Professional & Technical | Subjects | Books
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                PetroleumPetroleum | Petroleum, Mining & Geological | Engineering | Professional & Technical | Subjects | Books
                Petroleum GeologyPetroleum Geology | Petroleum, Mining & Geological | Engineering | Professional & Technical | Subjects | Books
                Ocean & Coastal EngineeringOcean & Coastal Engineering | Special Topics | Engineering | Professional & Technical | Subjects | Books
                MechanicsMechanics | Physics | Professional Science | Professional & Technical | Subjects | Books
                GeologyGeology | Earth Sciences | Professional Science | Professional & Technical | Subjects | Books
                GeneralGeneral | Science | Subjects | Books
                MechanicsMechanics | Physics | Science | Subjects | Books
                GeneralGeneral | Geology | Earth Sciences | Science | Subjects | Books
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                ASIN: 1853333042
                Underwater Concreting and Repair
                Average customer rating: 4 out of 5 stars
                • UNDERWATER CONCRETE
                Underwater Concreting and Repair

                Manufacturer: Butterworth-Heinemann
                ProductGroup: Book
                Binding: Hardcover

                GeneralGeneral | Architecture | Professional & Technical | Subjects | Books
                GeneralGeneral | Building Types & Styles | Architecture | Professional & Technical | Subjects | Books
                HydrologyHydrology | Civil | Engineering | Professional & Technical | Subjects | Books
                Building ConstructionBuilding Construction | Construction | Civil | Engineering | Professional & Technical | Subjects | Books
                MaterialsMaterials | Construction | Civil | Engineering | Professional & Technical | Subjects | Books
                GeneralGeneral | Construction | Civil | Engineering | Professional & Technical | Subjects | Books
                Solid Waste ManagementSolid Waste Management | Environmental | Civil | Engineering | Professional & Technical | Subjects | Books
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                Buildings & ConstructionBuildings & Construction | Home Design | Home & Garden | Subjects | Books
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                ASIN: 034054466X

                Book Description

                This essentially practical book will enable engineers to identify and overcome the many problems associated with concreting underwater. Written by experts in the field, it contains much information plus extracts from recent research programmes and presents the lastest ideas and techniques.

                Customer Reviews:

                4 out of 5 stars UNDERWATER CONCRETE.......2001-06-13

                THE METHODS, APPLICATION, SYSTEM REPAIR ABOUT UNDERWATER CONCRETE IS VERY INTERESTING; IN THIS DAYS TO WILL DEVELOP NEW MORE TECHNICAL IS VERY IMPORTANT BECAUSE DAY BY DAY WILL DEVELOP NEW WORKS OF CIVIL ENGINEERING.
                Underwater Repair Technology
                Average customer rating: Not rated
                  Underwater Repair Technology
                  J. Nixon
                  Manufacturer: Woodhead Publishing
                  ProductGroup: Book
                  Binding: Hardcover

                  GeneralGeneral | Civil | Engineering | Professional & Technical | Subjects | Books
                  GeneralGeneral | Engineering | Professional & Technical | Subjects | Books
                  Offshore DrillingOffshore Drilling | Petroleum, Mining & Geological | Engineering | Professional & Technical | Subjects | Books
                  GeneralGeneral | Science | Subjects | Books
                  ASIN: 1855732394

                  Product Description

                  This book provides an overview of the techniques available to the offshore industry for the joining and repair of offshore structures.
                  Assessment of Materials for Repair of Damaged Concrete Underwater (Offshore Technology Report)
                  Average customer rating: Not rated
                    Assessment of Materials for Repair of Damaged Concrete Underwater (Offshore Technology Report)
                    S.H. Perry , and J.M. Holmyard
                    Manufacturer: Stationery Office Books
                    ProductGroup: Book
                    Binding: Paperback
                    ASIN: 0114133204
                    Precision gas pipeline location: A technology study : prepared for American Gas Association
                    Average customer rating: Not rated
                      Precision gas pipeline location: A technology study : prepared for American Gas Association
                      John D Maloy
                      Manufacturer: SRI International
                      ProductGroup: Book
                      Binding: Unknown Binding
                      ASIN: B0006RYOXG
                      Scaling of Underwater Concrete Repair Materials (Offshore Technology Report)
                      Average customer rating: Not rated
                        Scaling of Underwater Concrete Repair Materials (Offshore Technology Report)
                        S.H. Perry , and J.M. Holmyard
                        Manufacturer: Health and Safety Executive (HSE)
                        ProductGroup: Book
                        Binding: Paperback

                        GeneralGeneral | Civil | Engineering | Professional & Technical | Subjects | Books
                        StructuralStructural | Civil | Engineering | Professional & Technical | Subjects | Books
                        Offshore DrillingOffshore Drilling | Petroleum, Mining & Geological | Engineering | Professional & Technical | Subjects | Books
                        Safety & HealthSafety & Health | Technology | Science | Subjects | Books
                        ASIN: 0118863622
                        Typical Blemishes Visible on the Surface of Concrete Underwater (Offshore technology report)
                        Average customer rating: Not rated
                          Typical Blemishes Visible on the Surface of Concrete Underwater (Offshore technology report)
                          McAlpine Sea Services Limited
                          Manufacturer: Stationery Office Books
                          ProductGroup: Book
                          Binding: Paperback

                          GeneralGeneral | Engineering | Professional & Technical | Subjects | Books
                          MaterialsMaterials | Construction | Civil | Engineering | Professional & Technical | Subjects | Books
                          HydraulicsHydraulics | Environmental | Civil | Engineering | Professional & Technical | Subjects | Books
                          ASIN: 0114128766

                          Photonic Crystals: The Road from Theory to Practice
                          Average customer rating: 3 out of 5 stars
                          • useless, buy Joannopoulos' other book
                          • Extremely Poor Value
                          • Excellent
                          • At last, Photonic Crystals book for beginner in the field.
                          Photonic Crystals: The Road from Theory to Practice
                          Steven G. Johnson , and John D. Joannopoulos
                          Manufacturer: Springer
                          ProductGroup: Book
                          Binding: Hardcover

                          CrystallographyCrystallography | Chemistry | Science | Subjects | Books
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                          Similar Items:
                          1. Photonic Crystals: Molding the Flow of Light Photonic Crystals: Molding the Flow of Light

                          Accessories:
                          1. High Power Diode Lasers (Springer Series in Optical Sciences) High Power Diode Lasers (Springer Series in Optical Sciences)
                          2. Nonimaging Fresnel Lenses: Design and Performance of Solar Concentrators (Springer Series in Optical Sciences) Nonimaging Fresnel Lenses: Design and Performance of Solar Concentrators (Springer Series in Optical Sciences)
                          3. Physics of Automatic Target Recognition (Advanced Sciences and Technologies for Security Applications) Physics of Automatic Target Recognition (Advanced Sciences and Technologies for Security Applications)

                          ASIN: 0792376099

                          Book Description

                          Photonic Crystals: The Road from Theory to Practice explores the theoretical road leading to the practical application of photonic band gaps. These new optimal devices are based on symmetry and resonance and the benefits and limitations of hybrid "two dimensional" slab systems in three dimensions. The book also explains that they also signify a return to the ideal of an omnidirectional band gap in a structure inspired by and emulating the simplicity of two dimensions. Finally, the book takes a look at computational methods to solve the mathematical problems that underlie all undertakings in this field. Photonic Crystals: The Road from Theory to Practice should rapidly bring the optical professional and engineer up to speed on this intersection of electromagnetism and solid-state physics. It will also provide an excellent addition to any graduate course in optics.

                          Customer Reviews:

                          1 out of 5 stars useless, buy Joannopoulos' other book.......2005-11-05

                          This book is very costly and not worth either the money or the time you spend reading it. It's a collection of journal articles that you can get free if your institution subscribes to common physics and optics journals. They have added a badly written introduction and conclusion, and there is absolutely no coherent presentation as it jumps from topic to topic in different papers.

                          (Note: I have used the Kids review option because I didnt want to take the trouble of finding my password, signing in ... I am a researcher in the area of nonlinear photonics.)

                          1 out of 5 stars Extremely Poor Value.......2003-10-22

                          Taken by itself, it isn't a bad book BUT most (80%) of the content is just *reprinted journal articles* which, if you work/study anywhere with decent journal access, you can get for FREE. Just look up Joannopoulos' major papers. The other 20% of the book is covered in more detail in his other book, Photonic Crystals:Molding the Flow of Light.

                          And this is not even mentioning the absolutely outrageous price that the publisher wants for this miniscule tract. It looks like it was just photocopied (poorly - you can even see where the toner didn't distribute properly) and bound. Some of the graphs and illustrations were meant to be shown in color in the journals and are, of course, illegible in black and white.

                          I recommend buying the other book.

                          5 out of 5 stars Excellent.......2003-07-05

                          This book will be very useful for future researcher in the emerging field oh photonic crystal.

                          4 out of 5 stars At last, Photonic Crystals book for beginner in the field........2003-02-05

                          Recently I had been working on simulation of light propagation in photonic crystals, and found that many materials (text, papers, etc) are difficult for beginners, especially non-physics majors like myself (I'm a computer science people).

                          [Note that this book itself does not state that it is for beginners, but the tone of the text itself said it all.]

                          This book fills in the gap nicely. It has a good introduction topics and good explanation, i.e., english rather than mathematical formula, for otherwise rather difficult things. A lot of things, including computational model, are introduced in the text (even I think the computational model section is a little bit shallow). Note that this book might missed out some recent advancement like nonlinear waveguide. However, taking into account that this book is rather for beginners of this rapidly-changing field, it is fine with me.

                          Cons::
                          This book has some cons, however. First, it is a little bit pricy. Considering that it is only 154 pages long and pricing at 125$, it is almost $1/page. And at this price, you would expect it to be in full colors with good quality paper (like Joannopoulos' previous "Photonic Crystals: Molding the Flow of Light" book). However, a copy I recieved has rather bad quality paper and only in monochrome. And for this reason, I had lowered the rate of this otherwise a 5-stars book.

                          The Givenchy Code
                          Average customer rating: 4 out of 5 stars
                          • A Refreshing Twist on "Chick Lit"
                          • Mystery-Romance Book
                          • Pleasant fluff, couldn't read another however
                          • I couldn't put it down
                          • Interesting, fast-paced premise
                          The Givenchy Code
                          Julie Kenner
                          Manufacturer: Pocket
                          ProductGroup: Book
                          Binding: Mass Market Paperback

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                          1. The Manolo Matrix The Manolo Matrix
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                          5. Enchanted, Inc. (Katie Chandler Series, Book 1) Enchanted, Inc. (Katie Chandler Series, Book 1)

                          ASIN: 1416543376

                          Book Description

                          A mind-bending code spawned from the mind of a madman...or maybe just a jealous ex.

                          A desperate race through the cathedrals and hotels of New York City...with a teeny bit of time for shopping, it's true.

                          An astonishing truth concealed for years, unveiled at last...with more than a little help from a supercute new guy.

                          As if a recent breakup, scrounging for rent money, and lusting after designer shoes weren't enough, Melanie Prescott starts receiving obscure codes and clues from a menacing stranger. She attempts to solve the mysteries -- enlisting the help of a tall, dark, and handsome new friend -- with high hopes for the multimillion-dollar reward guaranteed at the end (handbags, sunglasses, and shoes, oh my!). That is, if she can survive the deadly game.

                          Download Description

                          "A mind-bending code spawned from the mind of a madman...or maybe just a jealous ex. A desperate race through the cathedrals and hotels of New York City...with a teeny bit of time for shopping, it's true. An astonishing truth concealed for years, unveiled at last...with more than a little help from a supercute new guy. As if a recent breakup, scrounging for rent money, and lusting after designer shoes weren't enough to make graduate student Melanie Prescott's life challenging, suddenly she's practically lving The Da Vinci Code. A mysterious stranger is sending obscure codes and clues her way and she soon dicovers she has to solve them in order to stay alive. With stakes like that, her dissertation on ""the derivation and primary characteristics of codes and ciphers used by prevailing nations during wartime"" is looking a little less important that it was yesterday. Right now she's just worrying about living to see tomorrow. The only bright spot in the whole freakish nightmare is Matthew Stryker, the six-foot tall, dark, and handsome stranger who's determined to protect her. Well, that and the millions of dollars that will be her reward if she survives this deadly game. And she'd better survive. Because that's a heck of a lot of money to be able to spend on shoes and handbags and sunglasses and dresses, and, well, it's hard to be fashionable when you're dead. Join bestselling author Julie Kenner on a heel-breaking adventure in code-breaking that will bring out the math geek and the fashionista in you. "

                          Customer Reviews:

                          4 out of 5 stars A Refreshing Twist on "Chick Lit".......2007-04-16

                          The Givenchy Code is a witty, fun, and suspenseful twist on your average run-of-the-mill Chick Lit novel. While it can at times be cheesy and predictable, it still manages to be intriguing and page-turning. The Givenchy Code will have you laughing, sitting on the edge of your seat, and scrutinizing clues along with the loveable protagonist, Melanie Prescott. I highly recommend this book, and look forward to reading the other two in the series!

                          Grade: A-

                          5 out of 5 stars Mystery-Romance Book.......2006-07-08

                          Melanie Lynn Prescott is your normal everyday garden veriaty grad student living in NYC. She loves shopping with her roomate and is looking for love after dumping her boyfriend.

                          Then while out walking dogs she runs into her ex and also a messager who gives her a message. The ex takes the message and later she goes to her exs appartment to read the message. The message says "Play or Die" and gives her clues to follow. She is scared and spends the night with her ex. The next day the ex is dead and she and Mathew Striker who is hired as her protector must outrun Lynex who is out to kill her. They must unscramble codes connected to an internet game called Play.Survive.Win. Will Mel and Striker find and figure out what the clues mean in time or will Lynex get them? Find out in The Givench Code.

                          2 out of 5 stars Pleasant fluff, couldn't read another however.......2006-06-18

                          Don't ask me why I ended up reading this, but I like to think of myself as "open-minded," so I did. It's an amusing way to spend the time. No surprises as to the plot, which could have been recycled from old MacGuyver episodes, and the mysterious clues weren't all that mysterious, but the writing is fun and airy and the two lead characters -- basically the only ones in the book -- are fun cariactures. I'm going to call this book "mysterical" (mystery + hysterical) and say that if you like inoffensive, pleasant, non-challenging reading it's great.

                          5 out of 5 stars I couldn't put it down.......2006-05-08

                          A delicious page-turner -- I couldn't put it down and read it all in one day. This story had all the right elements -- fun dialogue, a lot of laugh-out-loud moments, a yummy hero, high fashion, great shoes, and an original plot. Loved it!!

                          5 out of 5 stars Interesting, fast-paced premise.......2006-04-22



                          Grad student Melanie Prescott has a knack for math problems, codes and ciphers. When a coded message is delivered to her by a mysterious stranger, she's intrigued.

                          And when her ex boyfriend uses the message to see her again, she goes along with his extortion. After all, he did give her a pair of Givenchy pumps, right? It's not like she's going to take him back or anything, right? Well, okay, Melanie does have sex with him but, as far as she's concerned, it's definitely a no-strings thing. Especially when she discovers the ex with his brains blown out and the mysterious stranger accosts her with scary threats.

                          In a panic she runs, heading to her apartment where ex-Marine Matthew Stryker is waiting for her. Stryker explains that they're players in the PlaySurviveWin Internet role-playing game, except this game is real. Melanie is the target, Stryker is the protector and the mysterious guy is the assassin.

                          Set in Manhattan, this story moved quickly, lots of action. I read it in one sitting. Fun and original. I didn't experience one ~What?!~ moment, everything made sense. Not much sex but the sexual tension was good.

                          The Givenchy Code: An Homage and A Parody
                          Average customer rating: 4.5 out of 5 stars
                          • Hilarious Homage
                          • Fun Book / Excellent Read
                          • A clever homage...a hysterical parody!
                          The Givenchy Code: An Homage and A Parody
                          E.R. Escober
                          Manufacturer: Xlibris Corporation
                          ProductGroup: Book
                          Binding: Paperback

                          ParodiesParodies | Humor | Entertainment | Subjects | Books
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                          ASIN: 1413480314

                          Book Description

                          The murder of a prominent French personality in the fragrance industry jumpstarts this exhilarating code-cracking ride all over Paris and deep into the heart of a religious conspiracy that centers around the real identity of a religious icon. In a spine-tingling blend of electrifying adventure, scholarly intrigue and unforgettable, unpredictable moments, The Givenchy Code gleefully, perversely parodies scenes and pays homage to that brilliantly written

                          Customer Reviews:

                          4 out of 5 stars Hilarious Homage.......2005-09-22

                          I picked up E.R. Escober's book THE GIVENCHY CODE AN HOMAGE AND A PARODY on the recommendation of a friend, who saw a copy of Dan Brown's THE DA VINCI CODE in a store window, and who told me that he had recently laughed himself silly with this cheeky little parody.

                          All of Dan Brown's affectations are affectionately skewered here. In The DA VINCI CODE, we learned a lot of history that was sometimes not so subtly disguised as fiction. Same thing occurs in GIVENCHY. Chapter 55 alone, the history of sparkling wine, is worth the price of this cunning book.

                          It should be a best seller, because Escober does for Dan Brown what Frederick Crews did for WINNIE THE POOH, i.e., totally tears him apart in a loving manner and providing the grateful reader with hours of thankful chuckles. The riddles that Fr. Theo and Puca must solve are mind-numbingly funny, as well as being sort of difficult. For example, What do Superman, Moses, and the Cabbage Patch Kids all have in common?

                          Instead of THE LAST SUPPER, Escober lowers the boom this time on the famous MONA LISA. She is smiling and you will be too. Enjoy this excellent send up and remember: "The Holy Grail is not a cup!"

                          5 out of 5 stars Fun Book / Excellent Read.......2005-04-03

                          I stumbled upon this book while searching for the Da Vinci Code by Dan Brown. The description gave me a chuckle so I added it to the shopping cart thinking I'd read it after the Da Vinci Code.

                          This book was great. It really does an excellent send-up of the Da Vinci Code and its theories. I giggled repeatedly at each scene's subtle parody of the other book. And the ending - whoah! I won't give it away; you have to read it. Definitely not predictable and quite thought-provoking!

                          Now it wasn't "Mad TV" type parody, mind you (which is a good thing). It's higher brow than that with its many nuanced jibes.

                          This book would be enjoyed most by a more sophisticated reader looking for adult humor.

                          5 out of 5 stars A clever homage...a hysterical parody!.......2005-02-03

                          It was fated to happen. Since the publishing of Dan Brown's The Da Vinci Code a year ago and ensuing enormous success, numerous books have now hit the bookshelves in hopes of rebutting this puzzling novel's theory, or of riding and cashing in on the popularity of the book, or simply providing a much needed stress break from the book's shocking revelation of the Holy Grail's real identity. You snicker but because of the novel's brilliant mixing of some fact with a great deal of fiction, there are millions out there who have taken the book as fact and have become profoundly troubled by it.

                          Leading the host of anti-Da Vinci Code books are books published primarily by evangelical and Catholic publishers such as: Cracking Da Vinci Code: You've Read the Fiction Now Read The Facts; Decoding Da Vinci; and The Da Vinci Hoax: The Truth About Jesus, Christianity, Mary Magdalene and The Da Vinci Code. All are currently selling very well at amazon.com and bookstores around the world.

                          Then there's the new wave of books that are parodying Dan Brown's best selling novel. There are The Dali Code: A Parody by humorist Cathy Crimmins and the suitably and hilariously titled The Givenchy Code:An Homage and A Parody by author ER Escober.

                          Escober's website, www.thegivenchycode.com, reveals that The Givenchy Code is "my humble attempt at paying homage to Mr. Dan Brown's page-turning novel, poking benign fun at the ostensibly complex fragrance industry and ultimately, conjecturing an out-of-this-world theory of a story that the Holy Grail was indeed not a cup but a...???" ER Escober wisely leaves out whatever shocking revelation he has in store for the readers of his parody.

                          Indeed, what is it? Even more important, will book buyers care? With the success of "Da Vinci" which has led to millions of readers snapping up other works dealing with "The Code", ER Escober's book might just find itself on the bestseller list, alongside that original Dan Brown novel.

                          Books:

                          1. Schumpeterian Puzzles: Technological Competition and Economic Evolution
                          2. Self-defeating Organization How Smart Companies Can Stop Outsmarting Themselves
                          3. Selling Globalization: The Myth of the Global Economy
                          4. Showdown of the Gods: The Global Confrontation Between Islam, Humanism, and God
                          5. Solid Gold Success Strategies for Your Business
                          6. Strategic Information Technology Management: Perspectives on Organizational Growth and Competitive Advantage (Strategic Information Technology)
                          7. Strategic Positioning in the Oil Industry: Trends and Options (Emirates Center for Strategic Studies and Research)
                          8. Strategy for Sustainable Business: Environmental Opportunity and Strategic Choice (Henley Management)
                          9. Survival of the Fittest: New Product Development During the '90's
                          10. Telecommunications Management: Industry Structures and Planning Strategies (Lea's Communication Series)

                          Books Index

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