Hotel Switchboard Operator

Customer Reviews:

Talk about useless.......2004-04-02

This book has no proper indexing. There's no geographic index (so you can't find grants targeted to your state) and no subject index (so you can't find grants targeted to your need - ie capital improvements, education, etc). You would need to read every single entry in the book to find all the grants that could be applicable.

Book Description

Will manufacturing industry in east-central Europe survive when the host countries join the European Union? This controversial book challenges the assumption, made by the European Commission, that industries in transitional economies should have little difficulty establishing and maintaining a competitive position after entry to the European Union.

The analysis focuses on Hungary, Poland, the Czech Republic, Slovakia and the former east Germany. Issues discussed include:

- changes in economic structures, the transformation of enterprises and financial restructuring
- levels of competitiveness in the countries, the region and internationally
- industrial policy in the region
- levels and nature of investment
- limits and sources of growth
- integration into western Europe
- dangers of over-hasty harmonization of macroeconomic conditions with the European Union

The authors conclude that although the basic structures of a market economy are firmly established, the transition has not encouraged the development of more advanced industrial activities. They strongly suggest that there should be an active policy framework, based on international experience, specifically geared towards improving the international competitiveness of industry in east-central Europe.

Customer Reviews:

Required for class.......2006-02-21

I had to get this for my Graduate course. It is very informative and specific.

An excellent textbook.......2005-07-25

This was the book chosen by my professor for an undergraduate music history course, and I can safely say that it is an excellent textbook. Plantinga's writing style is wonderfully clear and to the point, and well... respected musicologists become respected for a reason. Plantinga is one of the foremost authorities on 19th century music, and his knowledge and scholarship are extremely evident throughout the book. I would advise all music professors teaching 19th century music history courses to consider this textbook before all others.

Romantic Music: a History of Musical Style in Nineteenth-Century Europe

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Romantic Music: a History of Musical Style in Nineteenth-Century Europe
Leon Plantinga
Manufacturer: Norton
ProductGroup: Book
Binding: Hardcover
ASIN: B000LZOK5K

Romantic Music: a History of Musical Style in Nineteenth-Century Europe (Norton Introduction to Music History)

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Romantic Music: a History of Musical Style in Nineteenth-Century Europe (Norton Introduction to Music History)
Leon Plantinga
Manufacturer: NORTON
ProductGroup: Book
Binding: Hardcover
ASIN: B000KHB1YW

Book Description

In Probing Popular Culture: On and Off the Internet, one of the leading authorities in American and popular culture studies presents an eye-opening examination of the Information Age's influence on what we do, how we live, and who we are. Dr. Marshall Fishwick, author of the textbooks Great Awakenings: Popular Religion and Popular Culture; Popular Culture: Cavespace to Cyberspace; and Popular Culture in a New Age focuses his penetrating gaze upon the impact of the icons and events that color the fabric of our lives. Peppered with quotes from influential figures ranging from Plato to P. T. Barnum, this book provides food for thought that will spark smart discussion about every aspect of popular culture—from Henry Ford to Y2K, the impact on popular culture of the September 11 tragedy, and more.

Probing Popular Culture examines our cultural icons, our fads, our hopes, and our fears-and ties them into the images we see everyday in the news and on the Web. Dr. Fishwick probes the most recent developments, crises, and anxieties encountered on our headlong dash down the Information Superhighway—and illustrates the reasons behind the media madness. Religion, sports, food, comic books, TV, and movies-none escape his microscopic dissection.

Probing Popular Culture focuses on:

historical pioneers—from Socrates to Walt Whitman and Walt Disney-who pondered and studied the phenomenon known as "popular culture"
culture frenzies—why Americans have a tendency toward trends, fads, and frenzies
the emergence of America as a "super" popular culture with current predominance in world media, movies, clothing, music, and food
the loss of old traditions and the invention of new ones
"hype"—its definition, its origin, and its negative effect on the human race
the "gaps" that have developed all over the world—mainly between the United States and other countries—because of the introduction of the Information Age in popular culture
and much more

Who will arbitrate, regulate, and modify our flow of information? How much is too much? What is at stake? What lies ahead? Probing Popular Culture takes an incisive look at the current situation and probes for answers. With a foreword by Dr. Fishwick's former student, Tom Wolfe, a preface by Peter Rollins (Editor-in-Chief of Film & History: An Interdisciplinary Journal of Film and Television Studies), and the inclusion of opinions from other authorities on popular culture, this volume will be interesting and informative to the college student, the general reader, and the specialist.

Book Description

The Super Bowl is not just the crowning glory of football. It is the ultimate arena for advertising-- the most watched, most anticipated, most expensive, most influential venue for major-league television commercials. It is the place for advertisers to be seen and to showcase their best work to some 800 million viewers around the world and is of intense interest to advertising, marketing, and branding professionals. Many tune in just for the ads, which cost millions to produce and air. From the Bud Bowl and "Whassup?" to "Mean" Joe Greene and Michael Jordan, the commercials have tickled the nation's funny bone and tugged at its heartstrings. The commercial spectacle has grown in magnitude along with the same itself to become an integral part of the annual event. This book is a tour of that advertising evolution--nothing the triumphs and embarrassing flops, lassoing behind-the-scenes stories of ads that are significant--because they broke new ground, inaugurated a major campaign, defined a new movement, set a milestone, or reflected life t the time in a unique way. Illustrated throughout with color stills from the commercials, "The Super Bowl of Advertisingwill bring back memories and remind us of how, for many, the commercials are the best part of the game.

Customer Reviews:

A Wonderful Gift for Those Who Love Advertising!.......2004-05-10

Advertising is very difficult to do well. Ask anyone who has tried, and they will tell you.

Once a year the American part of the advertising world comes together to display its finest efforts . . . all in the same program, the Super Bowl. What have been the high and low points of these efforts? Why did this event end up being so important to advertisers and their agencies? Those are but some of the questions this fine book will answer.

In my family, the men watch the Super Bowl for the football and the women watch for the advertisements. In past years, I have attended many Super Bowls (where the fans don't usually see the ads) and often wondered why everyone was talking so much about the advertisements during the following days. Having now seen some of the efforts that I had missed, I better understand why some watch the ads for fun.

The book is organized around telling the story of how advertising developed in the Super Bowl. This task is accomplished from a historical perspective, from looking at categories of ads (soft drinks, beer, cars, athletic footwear, food, and financial services), ways of advertising (sex-related stories, animals and by trying to steal attention from the Super Bowl), and major advertisers who have had a big influence on the game's reputation for ads (Apple, Budweiser, Pepsi). In the historical section, much more attention is paid to recent years than the early ones, and you will hear a lot about dot-com companies flopping at the Super Bowl.

In the best of these stories, you get lots of large, full-color stills from the ads, discussions of how the ads were selected, and information about how the advertiser's business fared after the Super Bowl compared to the cost of the ads. Getting permission for all of these stills must have been a brutish task. I spent months just getting permission for one still in a book that I co-authored.

I would be very surprised if a better book is written anytime soon on this subject. The only unavoidable disappointment was that the book was written before the Janet Jackson incident at the 2004 Super Bowl. That would have provided lots of meat for discussion. My avoidable disappointments were that the book didn't provide more detail about the best advertising campaigns that were launched at the Super Bowl and how the success of the ads was affected by the quality of the game.

At another level, this book will appeal to older readers as a sort of walk down memory lane as you recall your life when you first saw these games and these ads. For younger readers, it will be like a glance into a museum to see how much communications have shifted in just a few decades.

Super facts between Super Bowl Sunday snaps!.......2004-02-06

"The Super Bowl of Advertising" recounts the successes, miracles and flops from all 37 Super Bowls not from the couch, but from inside the advertising agencies that created the spots and the companies that footed the multi-million dollar bills.
"The Super Bowl of Advertising," brings out little-known facts about Super Bowl Sunday besides the cost-per-second of commercials over the years.
Kanner's work, like advertising, is all about presentation as "The Super Bowl of Advertising," with its 6x9 size and use of glossy white pages, filled with video stills of commercials allow the memories of those 30-second sellers to be recalled with ease.
"The Super Bowl of Advertising," is a trip down advertising's memory lane.
Coca-Cola's "I'd like to teach the world to sing," debuted during Super Bowl VI followed by Mean Joe Greene's change of heart after a cold Coke at Super Bowl VII.
McDonald's "You Deserve a Break Today" was seen in 1971 with the accompanying music and jingle from Barry Manilow. The golden arches tounge-twister about its Big Mac ingredients was first heard in 1974.
In 1977, Brother Dominick provided 500 more copies for the abbot utilizing the newly innovative Xerox Copiers with the tag line, "It's a miracle."
1984 the year and the book by George Orwell created a wave that every ad agency wanted to ride and companies wanted to emulate.
The Apple Computer commercial, directed by Ridley Scott, shattered the minds of advertisers and viewers when an athletic blonde hurdles a sledgehammer at the screen, tinted blue, exploding and announcing that Apple Computer will introduce the Macintosh later that week. The ad ran only once, didn't even show the product but it was played again and again on network television, morning shows and still registers today with viewers.
In the 1990's advertisers were forced to decide on what way to approach their viewers as the Gulf War broke out prior to Super Bowl XXIV. While Coca-Cola went patriotic, Diet Pepsi went with "The Right One, Baby!" with Ray Charles and the Uh-Huh Girls.
No advertising book would be complete without paying homage to the King of Beers, Budweiser, and its numerous memorable spots on Super Sunday.
From Clydesdales, to frogs, to lizards, to copiers, catch phrases and the "Bud Bowl" "The Super Bowl of Advertising," describes how Anheuser-Busch became the King of Super Sunday.
Not to be forgotten is the dot.com craze, ads and even faster bust with only Monster.com and HotJobs.com surviving the blitz of 2001.
If you watched it on Super Sunday, like it or even hated it, "The Super Bowl of Advertising" is a quick look back at the action off the gridiron and many of the memories that have stayed with us when the final scores may have faded from memory.

Super Bowl, super book!.......2004-01-23

If you watch the game each year just for the commercials, then this book will really bring back some memories. The author does an excellent job of recapping all the great ads, from the early years to the landmark Apple "1984" ad that changed everything, and the ensuing two decades of big budgets, big stars, and, oftentimes, big flops. Remember all those dot-com ads from a few years back? When you read the book, try to count the number of companies that are still around! Overall, this book scores a game-winning touchdown. A must for fans of pop culture and advertising.

Informative, interesting, and FUN.......2003-11-18

This book is a gas. I learned more about advertising - and more interesting info on our culture - from reading this than any of the books or magazines I've read on ads. Kanner is a great guide to the ins and outs of the best (and worst) of the biggest event every year in advertising.

The Greatest Television Advertising Book ever Published!.......2003-11-05

As a former Adweek Magazine suppliment publisher, I can say without a doubt that if you have any interest in television advertising, commercials, and their results-or even just heading down a nostalgia path, this book is the greatest book ever published on it's subject.

Inside it's pages are filled with full color photographs of the most important television spots in the past 20 years.

But even more important, Ms. Kanner's insightful writing gives us the inside stories of how these spots were created and what happened when they were aired. The background and inside information she's uncovered is invaluable for anyone interested in this field.

If you want to own one book on television advertising, this is the new bible!

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A 12-step program is taught which any user - even relative beginners- can easily follow

A 12-step program is taught which any user - even relative beginners- can easily follow

Why, When and How

Common sense stuff that you normally just don't do...

careful explanation of wireless

Degunking Your PC
Joli Ballew , and Jeff Duntemann
Manufacturer: Paraglyph
ProductGroup: Book
Binding: Paperback

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Degunking Windows

Degunking Your Email, Spam, and Viruses

Degunking Microsoft Office

PC Annoyances, Second Edition

PC Hardware Annoyances: How to Fix the Most Annoying Things about Your Computer Hardware (Annoyances)

ASIN: 1933097035

Book Description

Degunking Your PC takes Paraglyph's unique "degunking" approach--an easy to follow, tried and true, 12 step method to get your PC and all your gadgets running in tip-top shape. It covers techniques for everything from tweaking your monitor to suit your needs, installing/uninstalling peripherals, to networking several computers without technical jargon. Is your wireless keyboard fighting with your wireless mouse? Do you really need to keep those desktop speakers? Don't know how to get rid of old drivers or where they are hiding? Do you know how to physically clean your hard drive, scanners, print heads, and monitors? Can you see the top and the underside of your desk or is it cluttered with devices and cables and unidentifiable wires? If this sounds familiar, you have some degunking to do! Learn about the joys and headaches of Wi-Fi networking, why good printers go bad, all about USB and FireWire and free yourself from cords. If you are still in the dial-up Dark Ages, you'll learn everything you need to know about Moving to DSL or cable. When it's finally time to say goodbye to your old devices, learn the proper way to donate, recycle or dispose of them and choose the right upgrades for your needs.

Customer Reviews:

A 12-step program is taught which any user - even relative beginners- can easily follow .......2005-07-05

Joli Ballew and Jeff Duntemann's Degunking Your PC covers device which don't work property with PCs, from cables which get in the way or won't reach to a slow processor or non-working backup methods. A 12-step program is taught which any user - even relative beginners- can easily follow to tackle everything from setting up a wireless network to updating device drivers and using scans to clean up fragmented hard drives.

A 12-step program is taught which any user - even relative beginners- can easily follow .......2005-07-05

Why, When and How.......2005-05-11

In Degunking Your PC, Joli Ballew and Jeff Duntemann focus on the physical aspects of keeping your PC and your workspace in good working order.

Their twelve step degunking process covers cleaning your PC and peripheral equipment inside and out, unsnarling and labeling the cables that connect all the devices, overcoming the limitations of USB and Firewire devices, setting up and maintaining gunk-free networks (both wired and wireless), and setting up a shared Internet connection. There is also a good discussion of preventing data loss and how to properly backup data to external media.

The final portion of the book tells how to upgrade PC hardware: more RAM, adding home entertainment upgrades, and how to tweak computer performance. And since upgrading a computer often means that some hardware is cast aside, the book has an appendix that deals with responsibly recycling the items you no longer need (and making sure your personal information is not passed along).

Degunking Your PC for anyone who has a desire to better understand how PCs work, how to solve common hardware problems, how to install upgrades, and how to keep things running smoothly.

But just as important as HOW to do things, the book also tells you WHY and WHEN you should do things. If you have been reluctant to work on a computer yourself, this book should give you the confidence you have been lacking. And even if you have someone else handle things, you'll understand what has to be done and know whether the work is done right.

Common sense stuff that you normally just don't do..........2005-04-20

There are some book series that I really look forward to reading based on their style and content. One is the Degunking series, and the latest installment is Degunking Your PC by Joli Ballew and Jeff Duntemann. Much common sense that is rarely practiced...

Chapter List: Why Is My PC All Gunked Up?; Degunking Your PC; Physically Cleaning Your PC And Peripherals; Degunking And Configuring Your PC Work Area; Degunking Your Main PC Components; Degunking Your Peripherals; Untangling Your USB And FireWire Connections; Setting Up A Basic Network For Sharing Dial-Up Internet Connections; Moving To DSL Or Cable Internet; Creating Gunk-Free Wired Networks; Going Wireless While Staying Gunk-Less; Degunking Your Backup Strategy; Enhancing PC And Media Performance; Index

I think it's fair to say that if you've been around computers for any length of time, you probably know you should be doing a lot of the stuff in this book. PCs grow internal killer dust bunnies if not cleaned out occasionally (our kitchen PC grows new kittens). An attempt to unplug a device ends up becoming an exercise in tracing the Gordian knot of cables, with slicing through it not being a viable option. And, um, I really thought the plug for my Pocket PC cradle was *that* one, not the one that powered off my PC. If you follow the plans put forth in this book, you'll avoid much (if not all) of these issues. Ballew and Duntemann give you easy-to-follow tips on setting up a program to not only get your system cleaned up (hardware and software), but to keep it that way. They even help you justify getting rid of that ink-jet printer that hasn't worked in two years but you just haven't bothered to reclaim that desk space because you've ceased to notice it...

In some ways, this book seems to go a bit beyond straight degunking. When they talk about network degunking, you'll also get a fair amount of information on just what networking is, how it works, and what you need to know to make it all work. Long-time techies will already know much of that info, but this may be just what the newbie needs to move away from 56K dial-up to 5mb broadband. The style of writing is conversational and non-intimidating, so I think that people from just about all levels of background and experience should get something out of it.

For me, this is a highly recommended book. Now if I can sneak upstairs and start degunking my teenager's PC, I'll have made great strides...

careful explanation of wireless.......2005-04-11

Yet another book in the Degunking series. Here the authors focus on helping with your PC's hardware. This includes both the hardware in the PC itself and any common peripherals or network that the PC is associated with.

Unlike the earlier Degunking books that I've seen, this starts off with a nice convenience. Four pages at the very start that summarise the major steps you can do. Lists are also given for various time limits under which you have to perform the tasks. Handy.

Some advice seems quite mundane. Like tips on how to best physically clean the PC. But then the skill set of readers can vary greatly.

Outside the PC, perhaps the most useful chapter for many is on making a wireless network, or connecting your PC to it. The authors carefully spell out the security precautions that you are strongly urged to perform. They stress that wireless can be far more insecure than wired. Heed this advice.

There's even a brief mention of HomePlug. Making a network via the power supply in your house. This is still pretty raw and the book compares it to where WiFi was in 2000 - "expensive, bleeding edge". But maybe that will not deter you.

Book Description

Not only do these volumes offer some of the most important collections in the history of utalitarianism, they also give a cohesive overview of Mill's views on political thought, psychology, economics, education and philosophy. Bain's biography of Mill places these works in the wider context of Mill's life and since its publication in 1882, has become an essential reference tool.

James Mill: A biography (The collected works of James Mill)

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James Mill: A biography (The collected works of James Mill)
Alexander Bain
Manufacturer: Longmans, Green and Co
ProductGroup: Book
Binding: Unknown Binding
ASIN: B0007C8OIG

Book Description

With vigor and insight, Crow elders tell their favorite stories of the exploits of memorable leaders from years past in The Way of the Warrior. Rousing adventures and unforgettable warriors inhabit these tales: the impetuous Rabbit Child, who rushes to his fate as he keeps a sacred vow; the rise to power and dreaded revenge of Red Bear, one of the greatest and most spiritually powerful Crow leaders; the dazzling success and even greater shame of Spotted Horse; and the legendary bravery of Top of the Mountain.

Decades ago the storytellers represented in this volume—including Carl Crooked Arm, Plain Feather, and Cold Wind—recounted these tales to two Crow brothers, Henry Old Coyote and Barney Old Coyote Jr. The Old Coyote brothers recorded, transcribed, and translated into English the accounts, which have now been edited and introduced by Barney's granddaughter, Phenocia Bauerle. Bauerle’s editing has preserved the power of the traditional Crow oral tales and has made them accessible to non-Crow readers as well. The result is a work that entertains and teaches readers about traditional Crow leaders and their world. This remarkable collection of stories also shows that the values that guided and inspired the Crow people in the past remain meaningful for them today.

Book Description

Sol-Gel Techniques for Glass Producers and Users provides technological information, descriptions and characterizations of prototypes, or products already on the market, and illustrates advantages and disadvantages of the sol-gel process in comparison to other methods. The first chapter entitled "Wet Chemical Technology" gives a summary of the basic principles of the sol-gel chemistry. The most promising applications are related to coatings. Chapter 2 describes the various "Wet Chemical Coating Technologies" from glass cleaning to many deposition and post-coating treatment techniques. These include patterning of coatings through direct or indirect techniques which have became very important and for which the sol-gel processing is particularly well adapted. Chapter 3 entitled "Bulk Glass Technologies" reports on the preparation of special glasses for different applications. Chapter 4 entitled "Coatings and Materials Properties" describes the properties of the different coatings and the sol-gel materials, fibers and powders. The chapter also includes a section dedicated to the characterization techniques especially applied to sol-gel coatings and products.

Customer Reviews:

IPPY Award Winner and a real treasure.......2004-06-25

This is an amazing collection of photos and a heartfelt plea to preserve tigers in the wild. Our Independent Publisher Book Awards judges were dazzled by the photography and the creativity of the presentation. It's the kind of awareness-raising nature book we need more of to help save the planet's endangered wild animals.

20 ways to track a tiger: Exploring with filmmaker, photographer Carol Amore

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20 ways to track a tiger: Exploring with filmmaker, photographer Carol Amore
Carol Amore
Manufacturer: Wildlife Worlds
ProductGroup: Book
Binding: Unknown Binding

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