Who's Watching Your Money: The 17 Paladin Principles for Selecting a Financial Advisor

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Praise for Who's Watching Your Money?

"The biggest decision every investor faces is the selection of a trustworthy financial advisor. It is also one of the toughest. There is a lot at stake: your assets and your financial future. So, it pays to make the right choice. With almost one million financial advisors in America, how can you pick the right one? Waymire has the perfect answer."
-Paul B. Farrell, JD, PhD, columnist, CBS Marketwatch.com

Don't let blind trust determine your financial future. Read Who's Watching Your Money? and learn how you can overcome the daunting task of finding a competent, trustworthy financial advisor.

Who's Watching Your Money? is an invaluable guide for the millions of investors who have either unknowingly selected a poor-quality advisor or have yet to find someone to help them achieve their financial goals. Filled with in-depth insights and expert advice, this book skillfully describes the problems associated with finding, evaluating, selecting, and monitoring a financial advisor. To guide you on your journey, Who's Watching Your Money? outlines "The 17 Paladin Principles." These proven principles-developed by author Jack Waymire-provide a summary solution that will dramatically increase the probability of finding a quality advisor to help secure your financial future.

Knowledge is power, and after reading Who's Watching Your Money?, you'll be empowered to take control of your financial future before you run out of time.

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The right ways to select the right financial advisor

The financial planner is becoming as important as the family doctor. Yet, as is often the case with other professions, it is difficult to know how to select a good advisor. This problem is compounded by the fact that, unlike doctors and lawyers, anyone can call themselves a financial planner/advisor. Who's Watching Your Money? can help readers overcome the daunting task of finding and selecting a trusted financial advisor. Through in-depth insights and expert advice, readers will learn what they should look for, what they should ask, and what they should avoid when searching for a proper financial advisor.

Jack Waymire (Sacramento, CA) has worked in the financial services industry for 26 years. Currently, he is the President of London Pacific Advisors, a financial services and Web technology company.

Customer Reviews:

Totally biased marketing attempt.......2006-09-27

I was disappointed in this book. It really offered me no more information or insight than I could have gotten for free off the internet. Mr. Waymire writes harshly about financial advisors that get compensated by commissions but fails to acknowledge the fact that many customers get irritated by being nickeled and dimed constantly by fees. Many investors would rather see their money grow quietly without seeing the compensation that advisors receive.

Why argue to remove the choice from the consumer? As consumers, we have a right to choose how to compensate our advisors - or how not to, or to do the research ourselves. As an investor, I am tired of the "fee-based, fee-only" mantra. Why can't I sit with an advisor who will explain to me his strategy or his product, and if I like it, I buy it? Why should I have to pay a fee for him to sell me on putting my money with him so he can sell me a fee-based account?

While it is absolutely important that investors trust their advisors and ensure that people who are watching over their money for them are both honest and well-trained, Mr. Waymire demonizes anyone who does not fit into his particular "model" - his 17 Paladin principles. It reads as if Mr. Waymire's harsh criticism of advisors with better sales skills than himself probably stems from years of being outperformed by people he thought inferior - and then washing out of the industry to criticize those who outperformed him. This entire book smells of "sour grapes," not the objective know-how that I paid for.

Must Read for Anyone Seeking Financial Advisors.......2003-12-13

If you've ever lost money in the stock market through poor financial advice, this book is for you. If you're planning to have enough money for retirement or for other important financial goals through your investments in the securities markets, then reading this book will help you select a sound, ethical, and qualified investment advisor.

This book arms the investor with knowledge to differentiate between slick salespersons for whom self-interest is paramount and educated, trained, and competent investment advisors. The author identifies and quantifies the characteristics that investors should be looking for when seeking financial help, and through his 17 Paladin Principles and associated website, guides the unwary investor through the minefield of trying to find a good advisor.

Disclaimer: I am aquainted with the author.

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