Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication (Information Age Economy)

Book Description

Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

Book Description

This book gives the full bibliographic details of all the serials indexed in AGRICOLA, AGRIS and CAB ABSTRACTS, showing which are scanned for each database.

Book Description

Although dynamical mechanical analysis or spectroscopy has left the domain of the rheologist and has become a prevalent tool in the analytical laboratory, it is still common to hear, "What is DMA, and what will it tell me?" or "I think I could use a DMA, but I cannot justify its cost." Previously, the novice in the field had to sort through texts on thermal analysis, rheology, and materials science just to find basic information - until now. This book provides the chemist, chemical engineer, or materials scientist with a starting point to understand the applications of dynamic mechanical analysis, its workings, and its advantages and limitations. Discussions include: · rheological concepts · stress-strain · data handling · experimental techniques and considerations · test methods, such as frequency sweeps and time-temperature curves · data analysis

Customer Reviews:

It may help yr experiment.......2006-07-03

The clear text will guide my experiment in composites.

The DMA technique may be helpful on several materials dynamic-mechanical characterization and this book introduces the why and how to.

Good investment to my thesis!

What I needed, when I needed it.......2001-09-27

I needed to get up to speed on DMA fast and I got what I needed. It didn't provide all the info I required for my specific application (submicron thin films) but it did provide a sound foundation for further investigation. This is truly what it claims to be, a practical introduction, many thanks to the author.

Finally! The Book That Spells Out The Answers To Questions........2000-02-09

I spent many hours researching for a Thermal Mechanical textbook that was packed full of "Get Down To The Point Answers". Let's face it, there are not many current Thermal Analysis textbooks for sale. The books I've seen are too scrambled with no understanding at the end. This book was VERY informative, and it answered my questions. Special Thanks to the author. Please write many more books with the same intentions in mind: "We would like to understand and learn from what we read"! Thank You!

Finally! The Book That Spells Out The Answers To My Question.......2000-02-09

I'm hoping for an expanded second edition...........1999-11-19

I ordered this book based on the other review here onamazon.com and was looking for a bit more. A fair bit of the contentis already covered by free application notes on the web and sales literature that the makers of DMA instrumentation pass out for free. If your looking for a solid treatment of the polymer physics of DMA testing, that's not this book; maybe it hasn't been written yet. If you just want to relate DMA testing to real world environments and effects, then there aren't enough good examples in the book or a method to make this book worth the price.

This would make an acceptable guide for a technician who was just introduced to a DMA - I was looking for more.

Book Description

Hardbound.

Book Description

This edition continues to provide students with a basic understanding of the biophysical bases of radiation, radiation safety standards, and the key factors in radiation protection. Now includes new coverage of non-ionizing radiation-laser and microwaves, computer use in dose calculation and dose limit recommendations. Emphasizes a problem-solving approach that will serve students into their clinical careers.

Customer Reviews:

New edition marred by typos and awkward editing.......1998-11-01

This new edition of the classic text is a disappointment, and it's use as a textbook is not recommended.

For this 3d edition, the list of typographical errors compiled by colleagues and myself stands at four pages and growing. Errors can be found in the text, the chapter problems, and their solutions. Other solutions which are not clearly wrong may inexplicably differ from your own solution at the second significant digit.

Formulae are rarely derived from first principles. One exception is the change in wavelength for a photon undergoing Compton scattering from an electron, but, even here, a crucial equation (the relativistic energy invariant) is conspicuously omitted, without which the final equation cannot be derived. The text does not even mention relativity in discussing Compton scattering. (The index does reference "Relatively effects" (sic) at pp. 4-11.)

Equations and formulae contain, at times, an unnecessary proliferation of multiplication signs and units which obscures the underlying physical principles and the simplicity of the equations themselves. Students are better served by a clear mathematical presentation of the underlying physics, rather than being dropped into the middle of an obscure equation made even more so by the inclusion of several constants whose only purpose is to make the units work out. While any text on this subject must deal with the unavoidability of old and new units, my suggestion is to derive the formulae from first principles and deal with the units issue (which, after all, only amounts to including appropriate conversion factors) separately as examples or chapter problems.

Finally, the multiplication sign, "x", should be reserved for arithmetic and scientific notation, not symbolic mathematical equations. See, e.g., Equations (3.10), (4.31), (10.17), (10.32), etc., as examples where the multiplication sign is unnecessary. The text also uses the multiplication sign even where numerical values are already set off by parentheses. The text's overuse of the multiplication sign gives the text a grade-schoolish flavor.

Useful general text on radiation protection and safety.......1998-01-02

In over 25 years since its first edition, this classic textbook has been used to train countless professionals in the fundamentals of radiation protection and safety. This third edition of Cember's work incorporates several fundamental changes in radiation protection standards and methodologies adopted since publication of the second edition in 1983. The third edition has also been expanded to include more recent safety standards for radiofrequency and microwave exposure.

Book Description

This book provides an overview of all relevant topics in the field of radiation protection (health physics). Radiation Protection and Dosimetry serves as an essential handbook for practicing health physics professionals, and is also ideal as a teaching text for courses at the university level. The text is organized to introduce the reader to basic principles of radiation emission and propagation, to review current knowledge and historical aspects of the biological effects of radiation, and to cover important operational topics such as radiation shielding and dosimetry. In addition to presenting the most up to date treatment of the topics and references to the literature, most chapters contain numerical problems with their solutions for use in teaching or self assessment. A chapter devoted to Environmental Health Physics was written in collaboration with leading professionals in this area.

Book Description

Dumb College tells the story of Veena Singh, a woman fighting an American society bent on eliminating all paper books, storing the text electronically, and “weeding out” the undesirable and “politically incorrect” text.

Veena is an exile, sent to America by her Indian professors to study the American decline in 2049. In her time, the authoritarian nations of Southeast Asia and Russia lead the world, as America and Europe begin to flounder. Veena’s Indian professors are also baffled by reports from underground American academicians. Apparently, a human-readable message emanated from the Big Bang. But nearly every American university has summarily ignored this “postcard from God.”

At her Arkansas college, Dorothy Underwood Multiversity, Veena observes America’s intelligentsia and brightest youth. She meets hypocritical deans and professors, and she lives among the fine arts students, who blindly follow the professors. For her thesis, Veena’s American professors order her to help find the “right-wing cabal” that threatens to end college admissions quotas. Meanwhile, she faces three stalkers and the threat of immediate deportation.

Dumb College blends humor, rich characters, and intellectual intrigue in the story of Veena’s fight to save Western literature, philosophy and art, and her search for the message from God.

Book Description

'A fascinating book, well written and forcefully argued...Luttwak's formulations are as refreshing as they are convincing... He has done for Roman historians what they have not done for themselves.' --Z. Yavetz, New Republic

Customer Reviews:

Pellucid analysis, and perhaps relevant to our own time?.......2007-04-17

Luttwak's book is not only a marvelous addition to any library concerning strategy or Rome, but it may also be, in Barbara Tuchman's phrase, "A Distant Mirror". Speaking of the last phase of the Roman Empire (i.e. the late third and fourth century CE), Luttwak says "The machinery of empire now became increasingly self-serving, with its tax-collectors, administrators, and soldiers of much greater use to one another than to society at large...."

Great explanation how a world empire defended its citizens.......2005-05-28

I do not agree that this book is only for specialists. I am of the opinion that it is a book for history lovers. And, moreover, it is for any person who wishes to understand how a highly developed society managed to defend its way of living. It most valuable because it depicts the success of the Roman system in the first two centuries of our era. The Third Century depicts the problem of a World power which has began its decline.
Reading the book you understand the Roman system, and you learn how a society must be prepared for selfdefense, and even for attack, if it wants to survive.
If you translate this book into the idiom of the early XXIst Century, you realize how our declining Western Civilization must behave in order to protect itself, and its inhabitants, from its external -and even internal- threats.

Eye-opening analysis.......2005-05-19

This book is a very interesting analysis for everybody who wants to know more about the strategy of the Roman Empire. While also very accessible to non-experts, even experts or people who have read a lot about Rome will learn a lot and see things a new way.

Mr. Luttwak splits the time of the roman empire into time periods of same strategy. This strategy changed a few times through the centuries.

One of the most interesting points is that the Roman Empire did have trouble expanding its Empire beyond the size of Augustus Principate because the roman army could not apply its full military force in the border areas because of the evironment there. The roman army's core was the heavy infanterie and with this the legions were strong and hard to stop or defeat but they were also slow. Therefore in areas where enemies had something to defend (cities, fields, etc), the power of the roman army (also using their siege capabilities) was very high and therefore it could apply this potential military might either in direct military success or into political power which then helped the romans to create client states around their empire which served as buffer states against any potential enemy attack.

But the forested middle Europe, the desert areas of Arabia and North Africa and the plains of Iran and Ukraine were wide and the people who lived there did not depend on a city structure which they needed to defend. Therefore they could avoid a direct confrontation with the Romans (which was their main strength) and apply their way of fighting to the Romans. The Roman army could still penetrate these areas, but only under above average costs and had trouble keeping this area under their control. Examples of this are the losses of Crassus against the Parthians and the losses of 3 legions against the Cherusci in the Teutoburg Forest.

Very good book!

Ancient history for current events.......2004-09-22

Although much of this book may be at a level of specificity of interest only to Roman history buffs, Luttwak's assessments of the Roman Empire's strategic strengths and weaknesses has much relevance to the modern United States, which occupies an historical position not unlike Rome's at the beginning of the Empire. For example, issues such as the efficient use of a relatively small professional army, or the maintenance of client states, are directly relevant to the modern world. Each section begins with a sufficiently adequate historical summary that readers not yet familiar with Roman history will not be lost.

An excellent overview of Roman imperial strategy.......2003-03-09

This is a unique work in that it tries to explain an overall strategic picture of Roman Imperial defense through the principate and into the turbulent third century when the empire as a political entity was in real jepordy of being swept away by internal and external threats. In somewhat technical terms, he goes on to explain how Roman Imperial security evolved over time starting with the early principate. Then going into the Flavian, Antonine and Severan eras. Luttwak does a great job in outlining the threat, security measures and strategies of each different era. Extensive notes allow for additional study. Even though written almost 30 years ago, it is still very relevant. It is striking how simmilar the strategic problems faced by ancient Rome are today faced by the U.S. My only critisism is that he does not go into any detail of internal security measures or how these relate to strategic defense. Otherwise an excellent work.

The Grand Strategy of the Roman Empire: From the First Century A.D. to the Third

Average customer rating:

The Grand Strategy of the Roman Empire: From the First Century A.D. to the Third
Edward Luttwak
Manufacturer: Johns Hopkins
ProductGroup: Book
Binding: Paperback
ASIN: B000VNH1EE

Book Description

This book offers an introductory guide to four centuries of diplomatic thought. It examines the thought of some of the most important thinkers--Machiavelli, Guicciardini, Grotius, Richelieu, Wiequefort, Callieres, Satow, and Kissinger.

Customer Reviews:

Fairly interesting collection.......2001-08-15

A fairly interesting collection of essays on diplomatic theorists of the modern era. Excellent sourcing and useful lists for further reading are included at the end of each essay. The biographical introductions for each of the writers come across with moderate success; the essays do not have the room to adequately outline the lives of these thinkers, and some of the causation and chronology seems a little shaky at times.

The usually ponder what the individual thinker was best known for. This does not mean that the writing will turn out to always be interesting. The best essays are those on Machiavelli, Gucciardini, Richelieu, and Kissinger. One of the greatest pitfulls is the lack of discussion -excepted by a brief treatment in the Kissinger piece- of the linkage between diplomacy and military policy.

The usefulness of this book can best be summed up as quick overviews of the theorists' perspectives on diplomatic activity. The essays' conclusions ought to be read first, and then a quick skim of the essays themselves. The citing is excellent, and thorough. The sources for further reading are very useful.

Average customer rating:
Diplomatic Theory from Machiavelli to Kissinger
G. R. (EDT)/ Keens-Soper, Maurice (EDT)/ Otte, Thomas G. (EDT)/ Keens-Soper, H. M. A. (EDT) Berridge
Manufacturer: Palgrave Macmillan
ProductGroup: Book
Binding: Paperback
ASIN: B000OUV2J4

Average customer rating:
Diplomatic Theory From Machiavelli To Kissinger (Studies in Diplomacy)
G. R. Berridge
Manufacturer: Palgrave Macmillan
ProductGroup: Book
Binding: Paperback
ASIN: B000OUPP3I

Book Description

Follows the philosophy and format of the first volume. Contains 112 demonstrations appropriate for any introductory chemical program. Offers clear, concise text that details each demonstration. Explains how to do it, what the reactions are, and how to prepare materials and solutions. Provides a cross listing of demonstrations and chemical topics, thus allowing you to quickly find the right demonstration to fit a specific topic. Will benefit both student and teacher.

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