AdValue

Book Description

Advalue is organised into four sections, according to where the advertising effect is to be seen:

* Company value effects
* Business performance effects
* Customer effects
* Brand effects

In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'.

The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes.

* Based on key reports from the IPA and leading advertising experts.
* Offers the first comprehensive and coherent quantitative approach to gauging advertising performance.
* Suitable for both an advertising and a general business audience

Customer Reviews:

Habit Forming.......2004-07-24

Winning Habits wraps the 4 habits it talks about in a parable. The good news is the parable is easy to follow and helps to gets the habits across. Better yet the author provides suggestions in the parable for introducing these habits into you daily routie so they stick and take root.

Here are the 4 winning habits. They seem to be very common sense, but in reality how many really do these things on a regular basis with discipline?

1. Be first on, last off and add extra value

2. Never trade results for excuses

3. Solve problems in advance (good problem solving approach in this section)

4. Always make those around you look good.

There are some really good templates that are highly leveragible from this book. In fact the templates are really the value of the book, since they are tools to allow you use the template to reach life change. The problem solving template in the Solve problems in advance section is excellent and the format for recording what was done well and what could be improved makes a lot of sense.

Good book, interesting and entertaining approach.......2004-07-15

It never ceases to amaze me how the best teachers and philosophers can take a tremendous amount of wisdom and distill it into a compact sentence or two so it is easily remembered. In "Winning Habits" author Dick Lyles has done an excellent job of doing exactly that. A whole philosophy of life is distilled down into just four sentences which, when they become habits, will propel you forward in life no matter what your goals.

The book doesn't read like a typical self-help book but like a fictional work. The reader sees life through the eyes of Albert and Jennifer as she gets regular promotions at work and he is left wondering why he does not. Albert works hard and does his job well but he keeps getting passed over for promotions. His emotional despair over the situation leads him on a search for answers. The end result is a journey into discovering how to be a success at anything you want in life. Through the storyline Mr. Lyles clearly shows the reader not only the secrets to success but also exactly how to use them to change your life. No complex philosophy or convoluted ideas here, just plain simple truths of life. "Winning Habits: 4 Secrets that Will Change the Rest of Your Life" is a highly recommended read.

These habits changed my life.......2004-06-22

This book was by far the best book I've read in the past ten years. I read a lot of books and some make a difference in my life and some don't. No other book has had as much impact on my life as WINNING HABITS. It reminded me to get back to some very basic principles I thought I had outgrown, and taught me a few new secrets as well.
In WINNING HABITS Dick Lyles reminds us that there are certain behaviors we should never outgrow and that by making them a permanent part of who we are, we can virtually guarantee success even in the most trying of times. I highly recommend this book to anyone of any age, but I especially recommend it as a graduation gift. It may prove to have more compounded value over the years than any other gift you can give. You'll be giving the gift of timeless wisdom.

strong self help book.......2004-02-25

This amazing self help book seems to answer Who Moved My Cheese? by Spencer Johnson and Kenneth H. Blanchard being Dr. Covey of Seven Habits fame. Dick Lyles uses fictional characters to bring across his messages that will remind readers of a cross between the two books above. The characters Albert and Jennifer make it much simpler for readers to follow, apply and adhere to Mr. Lyles four not so secret guidelines through their trials and tribulations that will enable the user to improve his or her group dynamics. The secret foursome is obvious yet often ignored whether it is on the job, with family, or with a social religious group. Mr. Lyles suggests the "winning habits" that successful people foster are

- "Be first on, last off, and add extra value" - If you fail to add worth why does the group need you. My spouse always talks about negative man-hours and vampire employees sucking the energy and time of teammates. Don't be one.
- "Never trade results for excuses" - Don't rationalize failure, go out and get the job done.
- "Solve problems in advance" - Be active not reactive.
- "Always make those around you look good" - People will want you on their team if you help make the group look good and not just hog the glory.

WINNING HABITS: 4 SECRETS THAT WILL CHANGE THE REST OF YOUR LIFE is fun to read due to the parable writings that are easy to use in business, in the community and at home. Now if I can find myself a team, I can double my review production.

Harriet Klausner

Its For Everyone!.......2004-02-19

Although this book is categorized in the business sections of bookstores, I found it extremely valuable as a junior high school teacher. Teachers must interact with all kinds of people. As I continue to deveop relationships with parents, faculty and students, I will now be able to use this worthwhile advice and continue to develop winning habits! This book was fun, easy to read and easy to understand! Now, after identifying with Albert and Jennifer, I can apply their lessons to my own life!

Winning Habits: 4 Secrets That Will Change the Rest of Your Life

Average customer rating:

Winning Habits: 4 Secrets That Will Change the Rest of Your Life
Dick Lyles
Manufacturer: Financial Times/Prentice Hall
ProductGroup: Book
Binding: Hardcover
ASIN: B000N67LUS

Book Description

This Elibron Classics book is a facsimile reprint of a 1895 edition by S. Karger, Berlin.

Book Description

Here is a unique and fascinating reference book for every serious deep-sky observer! Entries for each of more than 500 deep-sky objects provide far more than the usual astronomical data - they also detail, in every case, the most interesting facts. Physical factors, astrophysical information, evolution, unusual features, the list is endless. The objects are all listed in NGC order, which were originally assigned in approximate order of location from west to east, convenient for reference because objects that can be seen on a given night will occur within a few pages of each other in the book. Astronomers can now get an insight into exactly what they are looking at, to add a new level of insight and enjoyment to deep-sky observing.

Customer Reviews:

A guide for the knowledgeable astronomer.......2005-02-08

At last. A Guide to telescopically observable deep-sky objects that also contains astrophysical information about each one all in one book.
This could replace hours of cross-referencing a variety of astronomical source books.
Especially handy for any owner of today's GoTo telescope, it is also useful for the starhopper, as it contains chart numbers for a couple popular star atlases likely to be used by amateur astronomers.
Other nearby objects are often only mentioned in the text for each object, so the book actually covers more than just 500 objects.
If I can fault the book at all, it is the lack of small-scale finder charts for some of the objects that are in crowded fields of objects. You will have to have charts of some sort to make sense of the fields in which these objects lie. Perhaps in a second edition.
There are many books for the amateur who wishes to expand beyond the basic 500 object lists, but there is a dearth of observing guides for the scientifically up-to-date amateur astronomer just expanding beyond the Messier list.
This is one, and I recommend it.
Don Pensack
Los Angeles

Messier's Nebulae and Star Clusters (Practical Astronomy Handbooks)

Average customer rating:

Messier's Nebulae and Star Clusters (Practical Astronomy Handbooks)
Kenneth Glyn Jones
Manufacturer: Cambridge University Press
ProductGroup: Book
Binding: Hardcover

Astronomy | Astronomy | Science | Subjects | Books

Cosmology | Astronomy | Science | Subjects | Books

Solar System | Astronomy | Science | Subjects | Books

Universe | Astronomy | Science | Subjects | Books

General | Science | Subjects | Books

Astronomy | Sciences | New & Used Textbooks | Stores | Books
Similar Items:

ASIN: 0521370795

Book Description

Charles Messier's catalog of nebulae and star clusters, published in 1784, marked the start of a new era of deep-sky astronomy. Today, this tradition of observing galaxies and clusters is kept alive by dedicated amateur astronomers. Nearly all the objects are visible in a small telescope, and many, such as the Crab Nebula and the Andromeda galaxy, are among the most fascinating objects in the universe. Kenneth Glyn Jones has revised his definitive version of Messier's catalog. His own observations and drawings, together with maps and diagrams, make this a valuable introduction to deep-sky observing. Historical and astrophysical notes bring the science of these nebulae right up to date. This is a unique handbook, unlikely ever to be equaled in its completeness and importance to the telescope owner.

The distribution of stars in the cluster Messier 13, in Hercules

Average customer rating:

The distribution of stars in the cluster Messier 13, in Hercules
H. K Palmer
Manufacturer: Univ. of Chic. Press
ProductGroup: Book
Binding: Unknown Binding
ASIN: B0008CCIVY

Les objets de Messier: Reperage, observation, photographie

Average customer rating:

Les objets de Messier: Reperage, observation, photographie
B Guillaud-Saumur
Manufacturer: Masson
ProductGroup: Book
Binding: Unknown Binding

Astronomy | Astronomy | Science | Subjects | Books

Solar System | Astronomy | Science | Subjects | Books

French | Foreign Language Nonfiction | Nonfiction | Subjects | Books

Nonfiction | French | Foreign Language Books | Specialty Stores | Books

All French Books | French | Foreign Language Books | Specialty Stores | Books
ASIN: 2225800790

The Messier catalogue of Charles Messier

Average customer rating:

The Messier catalogue of Charles Messier
Charles Messier
Manufacturer: Auriga
ProductGroup: Book
Binding: Paperback

Astronomy | Astronomy | Science | Subjects | Books

Solar System | Astronomy | Science | Subjects | Books
ASIN: 0960273824

The Messier objects: Images from Grasslands Observatory

Average customer rating:

The Messier objects: Images from Grasslands Observatory
Charles Messier
Manufacturer: Sky Pub. Corp
ProductGroup: Book
Binding: Unknown Binding

Astronomy | Astronomy | Science | Subjects | Books

Star-Gazing | Astronomy | Science | Subjects | Books
ASIN: B0006RTOI6

Messier's catalog of nebulae and clusters

Average customer rating:

Messier's catalog of nebulae and clusters
Harlow Shapley
Manufacturer: s.n.]
ProductGroup: Book
Binding: Unknown Binding

Star-Gazing | Astronomy | Science | Subjects | Books
ASIN: B0008BWBHG

Book Description

Today's petrochemical industry is an amazing model of production efficiency, taking crude oil and supplying thousands of discrete chemicals and materials from just seven primary building blocks. Renewable raw materials offer a new set of primary building blocks including carbohydrates in the form of cellulose, starch, homicellulose, and monomeric sugars, aromatics in the form of lignin, hydrocarbons in the form of fatty acids and polyols in the form of glycerol. Yet chemical production today is overwhelmingly dominated by crude oil, principally because conversion technology for renewables still lags far behind that available for nonrenewables. Technology is needed that will lead to renewables based chemical processes that rival or exceed the diversity and efficiency of today's chemical industry. The cellulose and Renewable Materials division (CELL) of American Chemical Society offered a forum for this topic Feedstocks for the Future: Renewables for the production of Chemical and Materials, at the national ACS meeting in Anaheim, CA, March 28-April 1, 2004. This symposium included discussions of emerging conversion technologies for renewable building blocks, new mechanistic understanding of these conversion processes, development of new catalytic processes tailored for renewables, life cycle and process analysis for renewables, and identification of new structures that could serve as platforms for renewables-based product families. The book is intended to have a strong emphasis on organic chemistry, mechanism, and structure, and novel synthesis and production of chemicals, polymers and materials. More specifically, the reader will find information in the following areas: 1) new transformations of carbohydrates to chemicals and polymers 2) novel oleochemical processes; new uses of glycerol and fatty acids 3) transition metal catalyzed transformations of carbohydrates, lignin, fatty acids, glycerol, etc. 4) economic, environmental, and life cycle analysis of chemicals derived from renewables 5) production of new polymeric materials from renewables 6) new biocatalytic transformations of renewable building blocks 7) industrial uses of renewables and renewables based building blocks

Book Description

Every three years a major international conference on bats draws the leading workers in the field to a carefully orchestrated presentation of the research and advances and current state of understanding of bat biology. Bats are the second most populous group of mammalia species, after rodents, and they are probably the most intensively studied group of mammals. Virtually all mammologists and a large proportion of organismic biologists are interested in bats. The earlier two edited books deriving from previous bat research conferences, as well as this one, have been rigorously edited by Tom Kunz and others, with all chapters subjected to peer review. The resulting volumes, published first by Academic Press and most recently by Smithsonian, have sold widely as the definitive synthetic treatments of current scientific understanding of bats.

Book Description

A mystery story with humor, twists and turns

Average customer rating:

The Reichswehr: A very sticky topic

Concise analysis of German rearmament in the Interwar years.

The Roots of Blitzkrieg: Hans von Seeckt and German Military Reform
James S. Corum
Manufacturer: University Press of Kansas
ProductGroup: Book
Binding: Paperback

General | Europe | History | Subjects | Books
General | Germany | Europe | History | Subjects | Books
General | Military | History | Subjects | Books
Military Science | History | Subjects | Books
Similar Items:

The German Way of War: From the Thirty Years' War to the Third Reich (Modern War Studies)

Blitzkrieg to Desert Storm: The Evolution of Operational Warfare

Quest for Decisive Victory: From Stalemate to Blitzkrieg in Europe, 1899-1940

Storm of Steel: The Development of Armor Doctrine in Germany and the Soviet Union, 1919-1939 (Cornell Studies in Security Affairs)

Panzer Leader

ASIN: 0700606289

Book Description

Following Germany's defeat in World War I, the Germans signed the Versailles Treaty, superficially agreeing to limit their war powers. The Allies envisioned the future German army as a lightly armed border guard and international security force. The Germans had other plans.

As early as 1919, James Corum contends, the tactical foundations were being laid for the Nazi Blitzkrieg. Between 1919 and 1933, German military leaders created and nurtured the Reichswehr, a new military organization built on the wreckage of the old Imperial Army. It was not being groomed for policing purposes.

Focusing on Hans von Seeckt, General Staff Chief and Army Commander, Corum traces the crucial transformations in German military tactical doctrine, organization, and training that laid the foundations for fighting Germany's future wars. In doing so, he restores balance to prior assessment of von Seeckt's influence and demonstrates how the general, along with a few other "visionary" officers--including armor tactician Ernst Volckheim and air tactician Helmut Wilberg--collaborated to develop the core doctrine for what became the Blitzkrieg.

The concepts of mobile war so essential to Germany's strength in World War II, Corum shows, were in place well before the tools became available. As an unforeseen consequence of the Versailles Treaty, the Germans were not saddled with a stockpile of outdated equipment as the Allies were. This, ironically, resulted in an advantage for the Germans, who were able to create doctrine first and design equipment to match it.

This book is part of the Modern War Studies series.

Customer Reviews:

The Reichswehr: A very sticky topic.......2003-12-17

Professor Corum has produced a very concise (c. 200 pages) history of how the German Army spent its inter-war years. Including chapters on doctrinal development (air and ground), training, and weapons design and implementation, Dr. Corum has done his best to avoid political/strategic questions that are inherent in a text covering the rebirth of the German military.

Dr. Corum also makes a statement in focusing on General Hans Von Seeckt as the driving force behind many of the reforms the Reichswehr undertook during his years as chief of the general staff. By taking the spotlight away from Heinz Guderian, Corum has placed the emphasis on the man who fostered the kind of general staff where sweeping tactical and organizational changes were possible. Professor Corum also makes it very clear that those changes were in large part due to a serious assessment of the lessons of the First World War.

A reader from an allied country may have difficulties in trying to separate the great advances in warfare made during the period of the Reichswehr, and how these principles were misused only a few years later. However, one can not avoid marveling at the professionalism and flexibility of the tradition of the Prussian General Staff, and it is those qualities that Professor Corum has focused on in his text.

Concise analysis of German rearmament in the Interwar years........1998-08-30

Corum, a historian, German linguist, and former military intelligence officer has written a fine study of how Germany was able to absorb the lessons of its defeat in WWI, overcome the restrictions placed on the size and composition of its armed forces, and develop the revolutionary military doctrine that swept it to astonishing victories against every European country it engaged. Corum focuses on General Hans von Seeckt, enigmatic Chief of the German General Staff -- twice awarded the Pour le Merit, Germany's highest decoration for valor -- as the architecht of this remarkable feat. Seeckt set the stage for reform of the Army by fostering a climate of open discussion on all matters regarding doctrine development in which the ideas of the best thinkers -- regardless of rank -- were given a full hearing. A tremendous number of experimental programs were conducted to try out various tactical doctrine. Many of these, secretly carried out in the USSR. Corum cites numerous training manuals, military correspondence and other primary resource documents to illustrate the revolutionary nature of Seeckt's impact on the German military. The book appeared about the same time as a book on American preparation for WWII -- There's a War to be Won -- that is very instructive when read together with Roots of Blitzkrieg. Current military leaders and their civilian overseers should read both books and bear in mind that the constrained resourses available to our armed forces today make the German model the more relevant of the two. Americans, fifty years ago could count on the full mobilization of our industrial and population base to prepare for war. Today's headlines continually reflect lack of preparedness in training exercises, inability to recruit and retain quality personnel (especially pilots), and inadequate funding for research and development programs -- a formula for disaster. Our political focus on humanitarian missions conducted by our armed forces has diverted training and R & D funds and that other scarce resource -- time -- from their intended purposes and prevented implementation of new information age technology. Corum's book demonstrates that, with even minimal support from the political establishment, the U.S. could revive its rapidly deteriorating military capability.

Book Description

The University of Chicago Readings in Western Civilization (nine volumes) makes available to students and teachers a unique selection of primary documents, many in new translations. These readings, prepared for the highly praised Western civilization sequence at the University of Chicago, were chosen by an outstanding group of scholars whose experience teaching that course spans almost four decades. Each volume includes rarely anthologized selections as well as standard, more familiar texts; a bibliography of recommended parallel readings; and introductions providing background for the selections. Beginning with Periclean Athens and concluding with twentieth-century Europe, these source materials enable teachers and students to explore a variety of critical approaches to important events and themes in Western history.

Individual volumes provide essential background reading for courses covering specific eras and periods. The complete nine-volume series is ideal for general courses in history and Western civilization sequences.

Book Description

In 1913 amateur fossil hunter and archaeologist Charles Dawson found in a gravel pit the cranium and jaw of an entirely new species of humanoid, which became known as Piltdown man, which caused headlines worldwide as the missing link between man and ape. In 1952, it was exposed as a hoax. With eight pages of photos, this book is a wonderful detective story, and the first examination the convincingly fingers the perpetrator.

Customer Reviews:

Engrossing, and extremely well written.......2004-09-23

A fascinating study of the Piltdown tragedy. I approached the book because I wanted to confirm the innocence of Teilhard de Chardin as regards the whole affair, and indeed Walsh clears Teilhard completely to my satisfaction. But I found myself swept up by Walsh's account of this world famous hoax, and the people who were the first victims of it. It would make a terrific film. I recommend the book as a great read, and to anyone curious about any level of the famous incident. This is a place where the criminologist, the anthropologist and the historian -- and the psychologist -- come together. Simply superb.

Court's in recess.......2002-08-03

Walsh brings well-honed historical skills to this narrative of the famous Piltdown mystery. Found in a gravel pit in 1912, the skullcap and jaw turned paleoanthropology into a ferocious battleground for many years. Reputations were won and lost over interpreting the artefacts in the ensuing years. Walsh carefully outlines the personalities and the sequence of events leading to the finds. He describes how reluctantly many scholars accepted the original interpretations, until a "second Piltdown" overcame their misgivings.

Walsh's chapter "Challenging the Skull" is an excellent summation of the level of knowledge available at the time. The key issue was the "ape-like" jaw adorned with a significant canine tooth, also found at the site. Several scholars argued that such a tooth precluded the evidence of human chewing wear seen on the jaw's molars. The second "find" swept away these contentions, although the chewing mechanism was never worked out. Arthur Smith Woodward gave Piltdown the appellation Eoanthropus dawsonii honouring the finder of the skull. It became the centre of British anthropological ideas for many years.

In 1953, however, fresh doubts arose concerning Piltdown. Walsh leaps the intervening years abruptly to introduce Joseph Weiner. Weiner, disturbed by the lack of supportive data and the results of new dating technology began to delve more deeply into establishing whether the jaw and skull were truly from one individual. Close inspection revealed the tooth "wear" was the result of filing, not chewing! After four decades, Piltdown was exposed as a fraud.

Walsh examines the cases against the primary figures involved in the find and the campaign to establish its primacy in the anthropological scene. Charles Dawson, the original finder is first exonerated as being "too honest" for such an act. Weiner, who originally investigated Dawson, couldn't obtain more than circumstantial evidence. Walsh continues by recounting the several provoking assessments of other participants. He finds the most compelling Stephen J. Gould's implication that the French priest, Teilhard de Chardin was the perpetrator. Of all Gould's assaults on various scientific figures over the years, this one has always seemed the least plausible. Walsh also finds it unconvincing, criticizing the use of evidence or its lack. He critiques other accusations in the same way. Yet, when he finally settles back on Dawson, his own case is built on surmise and supposition. He is unable to actually demonstrate Dawson perpetrated the fraud. Walsh's case is built on past events and some shady dealings on Dawson's part. Of Piltdown, however, Walsh offers no solid evidence. The most significant aspect of his case is his failure to provide motivation. He builds a flimsy foundation of sibling rivalry, plausible, but unsubstantiated.

The glaring omission in this book is Walsh's failure to place Piltdown in its anthropological context. While the deception circumstances and his survey of those accused of it make compelling reading, the real mystery is why such figures as Woodward and Keith clung to Piltdown's morphology in the face of contradictory evidence. The real challenge to Piltdown came from South Africa with Raymond Dart's find of the Taung Child in 1924. Taung's discovery refuted Piltdown's large brain capacity and the belief that modern humans evolved in Asia or Europe. Woodward fought this analysis for years, vigorously defending his
"Earliest Englishman" against the African challenge. Woodward's ideal early man must be British. While Walsh's "detective story" makes compelling reading, his failure to provide in-depth motivation for anyone involved, even Dawson, still leaves too many questions unanswered. Given the number of tarnished reputations the affair produced, this is an unfortunate lapse. While Walsh has built a strong case, the jury remains unconvinced.

A wolf in sheep's clothing.......2001-07-25

In his Prologue, Walsh forcibly states: "The Piltdown fraud was nothing short of despicable, an ugly trick played by a warped and unscrupulous mind on unsuspecting scholars." He spends the remainder of the book sifting through evidence, eliminating suspects and finally exposing the forger and the web of deceit he wove. It is not surprising that among scientists (who must trust one another's honesty in order to advance the standing of knowledge), someone skilled at deception would pose a serious risk to the scientific method? And sure enough, the guilty party did not start with Piltdown, but had a long strng of fraudulent discoveries and plagarisms. Is it further any surprise that the guilty party was a lawyer?

I recommend this book highly to anyone who is interested in science or historical crime.

Unputdownable.......2001-07-12

This book is a treat. The sheer common sense and respect for the truth blaze through it. I was impressed by the depth of research and the quality of the analysis. I can't recommend it too highly. I have read other books on this subject but have found their arguments unconvincing. Very highly recommended.

Book Description

Addressing the persistent environmental threat of organic chemicals with a fresh approach to degradation and transformation processes, Environmental Degradation and Transformation of Organic Chemicals examines a wide range of compounds as well as abiotic and microbiological reactions mediated by microorganisms. The book emphasizes the pathways used and the broad classes of enzymes involved. It provides an overview of experimental procedures with detailed coverage of the organic compounds that are considered to be xenobiotics. The book begins by providing a broad perspective on abiotic and biotic reactions, including the significance of a range of environmental determinants. The following chapters briefly introduce experimental procedures and emphasize those procedures for establishing the structure of metabolites using isotopes and physical methods. Next, the authors outline details of biochemical reactions involved in the biodegradation of the major groups of aliphatic, carbocyclic aromatic, and heterocyclic compounds. They end with coverage of bioremediation that has attracted increasing concern because of the hazard presented by the disposal of unwanted chemicals or by-products from their manufacture. Broad and comprehensive, this book provides a cohesive treatment of the subject. It contains an extensive set of literature references and numerous illustrative figures. The authors use a mechanistic approach with emphasis on the pathways, and the principles that emerge provide a guide not only for specific compounds but also for those having a more remote structural resemblance.

Microbial Transformation and Degradation of Toxic Organic Chemicals

Average customer rating:

Microbial Transformation and Degradation of Toxic Organic Chemicals

Manufacturer: John Wiley & Sons
ProductGroup: Book
Binding: Hardcover

Environmental Science | Earth Sciences | Science | Subjects | Books

General | Science | Subjects | Books

General | Reference | Science | Subjects | Books

General | Engineering | Professional & Technical | Subjects | Books

Recycling | Environment | Outdoors & Nature | Subjects | Books

Chemical | Engineering | New & Used Textbooks | Stores | Books

Books:

Books Index

Books Home

Recommended Books