An Advertiser's Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium

Book Description

There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the brand conversation medium. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, its role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsburys, British Airways, Carphone Warehouse, BT and the British Government.

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There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the brand conversation medium. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it's role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury's, British Airways, Carphone Warehouse, BT and the British Government.

Customer Reviews:

Very Light Reading.......2005-12-13

Unfortunately, I have to say that I found this to have the content of a pamphlet spread over 200 or so pages with far too much repetition of information. Admittedly, I was approaching the book from the point of view of a copywriter hoping to glean some new insight on how to do more for the client, but you would have to be a very green and naive advertiser to find this to be anything more than a bible of stating the bleeding obvious. And as to all this "tuning in to the power of the brand conversation medium," it's hype, a buzz-term. Like a lot of commercial radio these days I found this 'guide' to be high on talk and low on substance and at a rather overblown price. Too many dubious graphs and diagrams that make it annoying to read and too little real depth of explanation as to how, as an advertiser, to avoid wasting money on irrelevent, boring, forgettable ads. Save your money on this and place more trust in what your agency or radio station copywriters present to you. Don't play it safe. Be adventurous to grab listeners attention...oh, and leave your business's phone number for the phone book!

Book Description

* Allows the reader to quickly and easily grasp the math, fundamentals, and general concepts involved in astronomy
* Covers techniques for using telescopes, the challenges of amateur astrophotography, and the special problems of observing the sky at "invisible wavelengths"
* Unlike most books on the topic, it presents general concepts first and details follow
* Contains quizzes, tests, and final exams

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Quick and easy math, fundamentals, and general concepts involved in astronomy.

Customer Reviews:

Great Self-teaching guide!.......2007-03-10

This book is one of the better ones in the series. Some such as the quantum mechanics and the relativity book(note: I do not have them but have read reviews) are more for college level students majoring in physics. This book is a great book. If you are interested in taking a summer course in astronomy but are disapointed by the material that is covered, or it is too expensive, this book is a valuable alternative. The beginning of the book is a little boring however. Also, in the preface the author recommends reading a chapter a week. I read a chapter in three days. Overall this book is great.

The writer can't keep facts straight.......2003-09-28

I have borrowed this book in a library, at first I hoped it would be interesting light reading, but when I got to chapters of Sun as well as chapters concerning stellar evolution, I was very disappointed -- the author can't keep his data straight when it comes to given star's fate, like the sun. In one chapter he's talking about Sun becoming a hard cold body and in another he makes it a black dwarf. All around, to me this book was a disappoitment.

I love the "Demystified" series.......2003-01-05

I am really enjoying this book. In fact I have the Physics, Calculus, Algebra books also. I find them very well explained. I am using these book as "self study" and find them very good for that purpose, but I can also see how they would be helpful to anyone in High School that needs some extra help, or wants to go beyond the level they are being taught. The end of topic reviews and tests help you see how much knowledge you are gaining and what areas you need to focus on.

Takes us on mind journeys.......2002-12-16

This is one of the most comprehensive basic astronomy courses I've ever seen. I especially like it because it includes information about the sky as seen from "down under." Half of the globe is, after all, south of the equator (even if most of the landmass is not). The imaginary journeys among the planets are fun. I wish the author had taken me on an intergalactic voyage, but maybe that is asking too much.

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Astronomy Demystified
Stan Dibilisco
Manufacturer: MCGRAW-HILL BOOK COM
ProductGroup: Book
Binding: Paperback
ASIN: B000K74Y14

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Astronomy Demystified (Demystified)
Stan Gibilisco
Manufacturer: McGraw-Hill Professional
ProductGroup: Book
Binding: Paperback
ASIN: B000OGEX4E

Book Description

This book covers the remarkable development of the chemistry and applications of Mannich bases within the last 30 years. It provides an updated and comprehensive look at these compounds-compounds identified at the beginning of the century. Particular emphasis is placed on the versatile chemistry of Mannich bases. Synthesis and reactions of Mannich bases are systematically treated in the first two chapters, which include a thorough review of the most recent advances on the topic. Chapters 3 and 4 are devoted to the macromolecular chemistry and the chemistry of natural compounds, two emerging areas of application of the chemistry of Mannich bases. Chapter 5 deals with structure/property relationships that enable the production of tailor-made molecular structures suited to different practical applications. A survey of the main uses of individual Mannich bases according to the type of industrial branch is also reported.

Book Description

Hardbound. The use of exploration geochemistry has increased enormously in the last decade. The present volume specifically addresses those geochemical exploration practices appropriate for tropical, sub-tropical and adjacent areas – in environments ranging from rainforest to desert. Practical recommendations are made for the optimization of sampling, and analytical and interpretational procedures for exploration according to the particular nature of tropically weathered terrains. The underlying theme is the recognition that regions between 35°N and 35°S in particular have a common history of deep chemical weathering and lateritization during the late Mesozoic and early Tertiary. This has had a profound and lasting effect, so that the surface geochemical expressions of mineralization throughout these regions have many similar features, with local modification due to more recent weathering under changed climates.The volume discusses the da

Book Description

Nineteen year old Simon Fawkes suffers from a spasmodic wind problem as he hauls his fat bulk through this hilarious account of a journey through the Americas. From seedy San Francisco sex clubs through stomach upsets in Mexico, uncontrollable flatulence at Machu Picchu, becoming stranded in a snowdrift in Bolivia to being sick at a foam party, the tale is told in a way that makes the tears stream. His humour operates at many levels; from the subtle to the toilet. But this is much more than just a tale about farting. Skilfully crafted, we gain a witty insight into the places and characters the author encounters in this illuminating travel story.

Customer Reviews:

An imaginative travel book with a novel angle.......2005-06-20

This isn't the sort of book I would normally read, but my teenage son was given it as a birthday present and it intrigued me so I read it. Whilst personally I don't find the bits of the book about flatulence funny (probably because I'm old), I can see that a lot of people will (my son thinks it's hilarious).

However farting aside, this is an extremely well-written and imaginative travel book in its own right. Having visited some of the places in South America that Mr Fawkes describes, I could really relate to his descriptions and the humorous way he picks up on the subtleties of culture and people. The description on the back "Bill Bryson with wind" is spot on. I would say I was "blown away" but that's too awful a pun to make

Book Description

The landscape of 16th- and 17th-century Japan was dominated by the graceful and imposing castles constructed by the powerful ‘daimyo’ of the period. In this the most turbulent era in Japanese history, these militarily sophisticated structures provided strongholds for the consolidation and control of territory, and inevitably they became the focus for many of the great sieges of Japanese history: Nagashino (1575), Kitanosho (1583), Odawara (1590), Fushimi (1600), Osaka (1615) and Hara (1638), the last of the battles that brought an end to a period of intense civil war. This title traces their development from the earliest timber stockades to the immense structures that dominated the great centres of Osaka and Edo.

Customer Reviews:

A Good Primer.......2005-07-23

Japanese Castles 1540-1640
By Stephen Turnbull
Osprey Publishing

Illustration and Images: 4 of 5 stars
Content: 3 of 5 Stars

If you are looking for a primer for Japanese Castles, then this book is great for it. But if you are looking for something more in depth, I would look elsewhere. While Mr. Turnbull does an excellent job of describing the basic set up and aspects of construction of the castle, the other sections of the book leaves much to desire. I especially found the chapter of castle life very sparse and lacking. Also he has a tendency to state interesting facts but never quite follow them up to the satisfaction of the reader. A good example of this is on page 35 when he discusses the story of a thief who ties himself to a kite to steal the gold scales of the shachi (the dolphin on top of the castle keep used to ward off misfortune) of Nagoya castle. This is further seen in the operational history section, where he seems to just ramble off facts about castles and sieges leaving the reader's appetite stimulated but not sated.

On the plus side, Peter Dennis's illustration lends itself nicely to Turnbull's text as do the photographs. This is a nice aid, as sometimes I found the written description hard to imagine and the pictures help gelled an image in my mind. The only complaint I have is that description of Azuchi in the book states that the topmost room was octagonal, yet in the images of it, the top room is rectangular and the second to the top is the octagonal one. Also as a gamer, I also wish there was more maps but one can't always get everything.

Please don't get me wrong, there is a lot of good information in this book about general layout of a Japanese castle and their defenses and I will probably use it as quick reference material. This though is why I consider it a primer, it left me wanting more information and curious to see if there are better books on castles (maybe ones with maps).

A Good Overview of Japan's Castles.......2003-08-25

This book provides a good overview of Japanese castles from the introduction of stone bases and walls in 1540 to the introduction of long range bombardment in 1640. The book provides information on the Japanese castle's history, layout and castle elements, daily life, operational history, and information on the castles today. There are many photos from the Turnbull's travels and excellent illustrations by Peter Dennis.

Anyone familiar with the Osprey series books will be happy with this edition. As someone not familiar with Japanese castle history, the book gave me an excellent overview and understanding of their role. It also has a good bibliography for getting more information.

However, there are a few shortcomings in the book. I dislike the author's tendency to jump around in the narrative. "As previously mentioned...", "As noted earlier...", "As will be explained later..." I also wish there were a good map of the castles showing locations, build dates, and other info. The author leaves this responsibility to other books.

The illustrations are excellent, full of detail, and wonderful bird's eye and cutaway views. The battle illustrations contain many tiny tales in some of the details. The cutaway views contain many interesting vignettes. My edition of the book has one of the castle keep illustrations on the cover. My only complaint with the illustrations is that I would love to see more.

All in all, a very good, well illustrated overview of the subject matter.

Book Description

Recorded history is a finely-woven magic fabric of intricate lies about events predating the sixteenth century. There is not a single piece of evidence that can be reliably and independently traced back earlier than the eleventh century. This book details events that are substantiated by hard facts and logic, and validated by new astronomical research and statistical analysis of ancient sources.

Customer Reviews:

Calculations are only as good as your numbers.......2007-08-03

Yes, we can all agree that mainstream history is nearly 100% BS due to politics, economics, ego, problems with dating techniques, and various conspiracies. Agreed. But, I've been researching the distinct possibility that human history (in terms of civilizations) are much more ancient than we've been told, so coming across this book was very interesting to me. I wondered how Fomenko could be wrong (if at all) because he is very persuasive in his presentations. Then it dawned on me. If at previous times in prehistory, due to the various catastrophies that are well documented (comets, asteroids, planetary disruptions, plasma discharge, pole reversals, etc) the Earth was in a different position in relation to the sun, different tilt on its axis, different orbit, different rotation (in terms of velocity and DIRECTION), and the continents were in different positions, then would this not cause the ancients to see the sky (constellations) differently? In other words, is Fomenko making erronious assumptions about the physics of the Earth in pre-history, which then corrupt his data with regards to dating the relevant astrology? The last event to seriously disrupt our planet occured roughly 3500 years ago, according to other good researchers, so is it possible Fomenko has been confused by this? The vastly different physics of our planet in the not so distant past may explain this confusion, which is not to say the "mainstream" version of history is correct; on the contrary. I am not an expert in these fields, but wanted to see if this idea could spark discussion.

Pants on fire?.......2007-07-19

Will people ever read before spamming? Yes, Jesuits could not rewrite world history alone, they had help. Anyway, Dr Prof Acad A.Fomenko does not point to jesuits as the driving force of world wide history manipulation in published volumes 1,2,3;, actually he barely mentions the poor devils. Check it with 'Search inside' feature, please. China is rarely mentioned either, in fact, Dr Fomenko is completely eurocentric. Right, his theory contradicts all mainstream schools of history, because in their actual state they are all built on blatantly erroneus chronology. You don't need a mysterious cabal (conspiracy) to falsify history, the falsification is its modus operandi. It is inherent to history(ians) to falsify (distort) events, as it is inherent to humans to boast as it is inherent to power (authority) to legimize itself by referrring to glorious past made to its own order. Dr Prof Fomenko and team have identified scores of instances of such manipulation in Russian, European, etc.. history, and delivered valid statistical proof thereof. His own 'reconstruction' is completely another story. Forget c14 as a valid method of dating. W.Libby has initially discovered a brilliant method of INDEPENDENT dating. Too bad, c14 method has become a joke after a forced marrige with dendrochronology with consensual chronological scale inbuilt. Radiocarbon method can't stand blind tests, but is so very productive as a rubberstamp.

Accepted History & Chronology Must Be Changed. .......2007-04-09

There is no doubt that history as most know it is a sham, & institution's version of History both University & Church is fradulent & inaccurate. Everything was established with an agenda, The real "Dark Ages" are now when we have access to incredible amounts of information past authorities & more important 'common folk' didn't have but our institutions & educators are slow to evolve because of what has ignorantly & arrogantly been taught for too long. This is on many subjects not just Chronology.

For anyone to question "Why would a Mathematician have anything credible to say of History?" The answer is from Dr. Fomenko's preface in the book: "It would be worthwhile to remind the reader that in the XVI-XVII century Chronology was considered to be a subdivision of Mathematics." These volumes could possibly be some of the most important works to date & should be read by everyone with an interest in History, especially professors & educators who have a duty to the public. I have read both books & must say that 'Chronology 1' has some very eye opening & revolutionary information. Even if these volumes are part true the implications are profound & opens the doors to further investigations & questions which must be done. I speak several different lanquages & must say the logic Dr. Fomenko uses with "inflection" of words & words being read from left to right in one region & right to left in another then written backwards, the removal of vowels & get down to basics of words, or different cities & locations having the same name etc. is correct. Vowel usage has always been optional & varied, actually complicating linquistics & study. The first thing one has to understand is that words never had a fixed spelling in history like we do now, the spelling of words was mutable & regional, as well as names & titles of people were vast, varied & changed, NOTHING WAS FIXED or understood linear. Matters of Life & Death as well as financial profiteering yesterday & today were & are made with ignorant, illogical & conspiratorial views of history & reality, it's time people get closer to the Truth & society collectively grow up.

Very Interesting.......2007-03-07

It is a good proposal and I believe it will mature into something even better in the future. I think it deserves to be read.

History as Science Fiction.......2007-01-10

Anatoly Fomenko has written a very intriguing book, full of pictures, charts, and computer 'proof' of his thesis: backwards of AD900 we don't really know what happened or when. Between AD900 and AD1600 there is more certainty, but there is still a lot of fuzzy ground, and things don't get reliable until we get past the 1600's where the printing press made it very difficult for the perpetrators of this timeline manipulation to change anything that had been committed to print. The Dark Ages did not happen. Books were burned for a reason. One organization has doubled the actual length of its existence by expanding the real chronology. Read why.

I had always wondered why Christ died about AD33 and yet men waited until the 11th century to form the Knights Templar, the Cathars, etc and go after the Holy Land by force. Why the 1000 year gap? Turns out there wasn't more than a 10-12 year gap and he proves it using astronomy. This also implies that the planet is not as old as we have been told, and current Christian and other creationist scientists are already championing that idea without being aware of Fomenko's book. The two groups, creationist scientists and the Russian mathematical analysts corroborate each other. Fascinating.

Of course, all this flies in the face of what we have been told traditionally is the 'proper' chronology of western civilization, and most readers will experience 'cognitive dissonance' in reading this book. It means that our history going backwards from AD1600 becomes progressively more incorrect and unreliable until it cannot be trusted at all... in the space of 700-800 years.

Naturally, the curious, open-minded reader will want to know WHO did this, WHY, and did any of the events we think of as really ancient ever happen?
Dr. Fomenko is a respected scientist/mathematician at Moscow State University who has already answered these questions to the satisfaction of his initially skeptical colleagues. Most of them are now believers, a few still refuse to believe (the usual diehards), and of course the western press has ignored Fomenko's work -- for obvious reasons when you read the book. The ones who perpetrated this chronology ruse have a lot to answer for. They are still with us. That's why this book is a well-kept secret.

I gave the book a 4-star rating because I was unable to check out some of his claims; those I checked were as he said. But if even 1/3 of his claims are true, this punches a big hole in what we think is our history, the meaning of western civilization, our educational process (for repeating the ruse as gospel), and the trustworthiness of the organization that perpetrated this ruse, well-intentioned or not.

This book relates to current research into a Young Earth paradigm, to John Keel's discoveries about our planet, and Fr Malachi Martin's insights (in his now out-of-print books). We are indeed sheep who are manipulated and kept ignorant -- for a reason. While knowing what these men have to say may be the "booby prize" (as in: 'what can you do with this knowledge?'), it will provide interesting reading. Didn't someone say: "...and the Truth will set you free."?? For you to judge if this book contains the truth.

The History of the Jewish People in the Age of Jesus Christ: 175 B.C.-A.D. 135, (Volume III Part 2)

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Classic Text on Judaism

The History of the Jewish People in the Age of Jesus Christ: 175 B.C.-A.D. 135, (Volume III Part 2)
Emil Schurer , Geza Vermes , Fergus Millar , and Martin Goodman
Manufacturer: T. & T. Clark Publishers
ProductGroup: Book
Binding: Hardcover

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The History of the Jewish People in the Age of Jesus Christ (175 B.C.-a.D. 135)

ASIN: 0567093735

Customer Reviews:

Classic Text on Judaism.......2005-07-15

Schurer is the classic text on Judaism. It was required reading in my doctoral program on the NT, and I will consult it for years to come. Though it is quite costly, and a bit dated, it is still considered a standard reference. It is actually apart of a 4-voume series which was translated into English from German and updated by a group of highly credible scholars.

The History of the Jewish People in the Age of Jesus Christ (175 B.C.-a.D. 135)

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history of the jewish people in the age of jesus christ

The History of the Jewish People in the Age of Jesus Christ (175 B.C.-a.D. 135)
Emil Schurer
Manufacturer: T. & T. Clark Publishers, Ltd.
ProductGroup: Book
Binding: Hardcover

General | Ancient | History | Subjects | Books

General | World | History | Subjects | Books

Palestine | Middle East | History | Subjects | Books

General | Religion & Spirituality | Subjects | Books

General | Judaism | Religion & Spirituality | Subjects | Books

jp-unknown1 | Specialty Stores | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

Religion & Spirituality | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:

The History of the Jewish People in the Age of Jesus Christ: 175 B.C.-A.D. 135, (Volume III Part 2)

ASIN: 0567022420

Customer Reviews:

history of the jewish people in the age of jesus christ.......2006-02-25

I only used this book for research in paper.

Contrasting worlds in first century Palestine

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Contrasting worlds in first century Palestine
Tessa Rajak
Manufacturer: Society for Promotion of Roman Studies
ProductGroup: Book
Binding: Unknown Binding
ASIN: B0007AYE64

Book Description

Respiratory Care Sciences: An Integrated Approach, Fourth Edition highlights the fundamental principles and concepts of basic science material related to the clinical practice of respiratory therapy, and to various aspects of cardiopulmonary physiology, including chemistry, physics, mathematics, and microbiology. The book features clear and concise explanations of key physical concepts, along with explicit diagrams to help students visualize the material presented. A vast array of examples and practice problems with detailed, step by step solutions, foster understanding and assessment of basic scientific theories.

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