Effective Writing: A Handbook for Accountants (6th Edition)

Book Description

The most motivating, interactive approach to college success. Explores the ability to learn and develop throughout college and life.

Reaching Your Full Potential: Success in College and in Life (2nd Edition)

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Reaching Your Full Potential: Success in College and in Life (2nd Edition)
Willie C. Brown
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Paperback

Human Resources & Personnel Management | Industries & Professions | Business & Investing | Subjects | Books

General | Education | Nonfiction | Subjects | Books

Applied Psychology | Psychology & Counseling | Health, Mind & Body | Subjects | Books
ASIN: 0130986038

Book Description

Coastal mountains share some flowers with the Rockies but boast many of their own, such as the Sierra star tulip, Sierra saxifrage, and Sierra gentian. Illustrations are arranged by color for easy identification.

Book Description

In this pocket-sized book, the author combines his poetic appreciation for nature with superb photographs to produce a guide to more than 100 of Tahoe's most common wildflowers.

Customer Reviews:

Sierra Wildflowers.......2006-08-01

I purchased this book just before I was going to Carson pass for a day's hike to look at the wildflowers. It came in very handy. It also helped me to identify most of the photographs I had taken when I got home.

It is not very easy to find specific flowers in order to identify them even though there are several groupings based on colors and common and scientific names.

It is by no means a complete treatise because we found flowers which were not in the book. Fortunatley we had a very knowledgeable Sierra club leader (Wildflower Roger) who helped me identify the ones I could not find in the book.

Overall, it is a handy little book to have.

A wonderful guide to identifying Tahoe wildflowers.......1999-01-16

There are several books available on California wildflower identification, but this is the only one that covers the Tahoe Sierra. Laird Blackwell, respected professor at Sierra Nevada College has dished up a wonderfully satifying little book that is packed with beautiful photographs, helpful identification tips and humorous prose. As a plant identification teacher myself, I can attest to this books need and I warmly reccomend it to anyone who wishes to walk though Tahoe's beautiful wild gardens and have at their fingertips a fun and helpful guide to the wioldflowers of this region.

Book Description

These meaty tales from the trenches promise to help parents avoid some of the pitfalls of traveling with children. Information is included on hot spots of family travel (California, Hawaii, Washington D.C., Europe) as well as on lesser-touted havens (Las Vegas, New York City, Belize, Jamaica) and how-to-do-it details are provided on home exchanging, RVing, selecting souvenirs, and traveling with teens.

Customer Reviews:

Yes, families CAN travel !!.......2002-02-08

My family moved to Asia (from Australia) 4 years ago. At that time, we comprised of 2 adults and three rather outgoing 'typical aussie' kids (aged 6 and under).

While living in Asia, we've made an effort to travel out of country every three months for well needed 'environmental relief'.

At first we limited our travels to places such as Hong Kong & Thailand. Nothing too spectacular from memory.

Then, after that first year, I was handed a copy of 'The Family Travel Guide' by an American friend. I didn't think I'd get much out of it...

WELL, that book hasn't left the coffee table since. It's been used primarily for 'inspiration' over the years, but the contact details have also proven most useful.

WE TRAVELLED TO ROME AND ROVANEMI (FINLAND)ON THE STRENGTH OF THAT BOOK - AND FOR THIS I WISH TO THANK THE EDITOR!

My children will never forget the time they met Santa (last Easter) or the Pope waiving from his window in the Vatican City (six months prior).

To add to this, they've now been priviledged enough to visit the likes of Scotland, Turkey, Nepal, China and several other nations in SE Asia.

This book taught me that 'kids clubs' are not the "be all - end all".

More parents, if they're fortunate enough to have the funds to travel with their tribe, should curl up on the couch with 'The Family Travel Guide'. It's been a God's send to us!

Average customer rating:
The Gold Medal Secret (Choose Your Own Adventure(R))
R.A. Montgomery
Manufacturer: Skylark
ProductGroup: Book
Binding: Paperback

Action & Adventure | Literature | Children's Books | Subjects | Books
General | Sports | Sports & Activities | Children's Books | Subjects | Books
General | Ages 9-12 | Children's Books | Subjects | Books
General | Literature & Fiction | Teens | Subjects | Books
ASIN: 0553567411
Release Date: 1996-06-01

Average customer rating:
The secret of Apache Canyon: An Original gold medal novel (Fawcett world library)
Richard Telfair
Manufacturer: Fawcett Publications
ProductGroup: Book
Binding: Unknown Binding

General | Literature & Fiction | Subjects | Books | Classics | Comic | Contemporary | Literary
ASIN: B0007HQ8GQ

Average customer rating:
Secret of Death Valley (Gold Medal 267)
William Heuman
Manufacturer: Gold Medal / Fawcett
ProductGroup: Book
Binding: Paperback
ASIN: B000TBNYPS

Average customer rating:
Secret of Sylvia, The (Gold Medal Book, 744)

Manufacturer: Fawcett Publications, Inc.
ProductGroup: Book
Binding: Paperback
ASIN: B000ASZZJ8

Product Description

"Who is she?" "Who is this strange woman I'm married to?" I had to find out the truth. I had to find out about Sylvia. And so I started the search, began to ask questions, began to fit the missing pieces of the jigsaw puzzle together. At last I know all there is to know about Sylvia. That's why I'm going to walk into the house we shared together and take the gun out of my pocket and kill her. . . and with her the memories of all the men she had known.

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The Secret People (Gold Medal M2890)
John Wyndham
Manufacturer: Fawcett
ProductGroup: Book
Binding: Mass Market Paperback
ASIN: B000NUWLS6

Average customer rating:

Gold Medal Secret #173
Doug Wilhelm
Manufacturer: Bt Bound
ProductGroup: Book
Binding: Library Binding

General | Ages 9-12 | Children's Books | Subjects | Books
ASIN: 0785790306

Average customer rating:

Good supplemental text

Keep this a secret.

Clear, Deep and fun to read

A Contemporary Marketing "Must Read" Book

Excellent read for Grocery Suppliers

Store Wars: The Battle for Mindspace and Shelfspace
Judy Corstjens , and Marcel Corstjens
Manufacturer: John Wiley & Sons Ltd (Import)
ProductGroup: Book
Binding: Paperback

Strategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
General | Business & Investing | Subjects | Books
Retailing | Industries & Professions | Business & Investing | Subjects | Books
General | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
Manufacturing | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
Similar Items:

Category Management: Positioning Your Organization to Win

Consumer-Centric Category Management : How to Increase Profits by Managing Categories based on Consumer Needs

Being the Shopper: Understanding the Buyer's Choice

Grocery Revolution: The New Focus on the Consumer

Supermarket Wars: The Future of Global Food Retailing

ASIN: 0471950815

Book Description

Store Wars The battle for mindspace and shelfspace Judith Corstjens, Arrow Consultancy, Bois-le-Rois, France and Marcel Corstjens, Professor of Marketing Insead, Fontainebleau, France Fast moving consumer goods (FMCG) marketing has become a struggle between manufacturers and retailers for control of Mindspace and Shelfspace. Partnership is seen as an Indian wrestling match between manufacturers and retailers: co-operation can only be gained from a position of strength. Marketing for FMCG manufacturers now involves understanding retailers, their business and marketing strategies, their strengths and their limitations. The major aim of modern marketing is to affect the balance of power between retailers and their suppliers. Store Wars sets out to equip the reader to thrive in this climate. "Advertising agencies are in a unique and sensitive position as mercenaries in the battle between manufacturers and retailers. They work for both sides. This book provides, with its concept of mindspace and shelfspace, a profound and contemporary insight into the anatomy of branding on both sides of the divide." Martin Boase, Chairman, Omicom UK plc "The battle for mindspace and shelfspace provides a practical framework within which FMCG managers will need to test, adjust or even fundamentally change their strategic address. It describes the new reality." Dominic Cadbury, Executive Chairman, Cadbury Schweppes plc "Marcel and Judy have brought to bear their intellectual prowess and institutional knowledge to provide an enlightening view of issues in modern retailing. A book full of thought-provoking ideas for academics and practitioners alike." Rajiv Lal, Professor of Marketing, Stanford University

Customer Reviews:

Good supplemental text.......2005-11-10

Good text to use in a retailing course in that it accurately depicts the rivalry between retailers and their suppliers on the issues of gross margins, brand loyalty, advertising, and share of display space. The text is critical of brand extensions, in a somewhat overly simplistic view, in that the supplier must introduce new products--or is not in pursuit of innovation or growth. Additionally, it holds that the greatest opportunity for retailers are in Type II private label items, which have not been able to "take off" in U.S. stores, as the share of private label seems always to be in a state of flux. All said, a very interesting book with a provocative tone that can inspire discussion for graduate students and undergraduate students alike.

Keep this a secret........2003-01-04

This is the first book I have read about grocery where the battle between manufacturer and retailer is examined for the dirty little war that it really is - too many pass over this as just another compeitive issue, when it is a fight that will see one side losing big time.

Buy a copy and keep it a secret - you will appear to have mastered the major strategic issues in grocery, this book is that good.

The issues are examined in a balanced way and the conclusions are well drawn. Be warned, it takes time to read as every three or four pages gave me so many ideas that I would put it down and write a paper inside my business from the ideas and options the book had generated.

Well worth the cost, but keep this between just us.

Clear, Deep and fun to read.......2001-09-09

I have been reading books on retailing for at least five years, and I have no doubt this is the one book that everyone in Retailing should read. It is clearly written (with some anglo french words which give flavour), and though Corstjean its a great acdemic researcher , this book can be read by anyone. Its deep, because they go into deep analysis of the real problems facing food stores today. Its deep because their explanations go always to the basic understanding of the problems. Its not a book full of superficials facts, its arguments are always supported by basic consumer behaviour theory.

A Contemporary Marketing "Must Read" Book.......2001-08-07

The Corstjens have produced a rare book. It's not -as it's commonly the case- an extended article. It's a book full of precious content with several deep insights about the trade. By the way, that's another accomplishment of them: they talk about real things, not about academia concepts, although they do have deep fundaments in all their arguments. It's a dense and high level reading for all of those interested in understanding the naturally existent bargain disputes between manufacturers and retailers.

Excellent read for Grocery Suppliers.......2000-04-14

Although this book contains a bit too many references to European brands/retailers, overall it's a very frank, up front discussion of who controls the power in grocery retailing. I recommend it to anyone involved in Category Management. Brand Managers especially will benefit from the discussions about extensions, Private Label (called "own label" in this book)and competition at the street level. Reading this book is a great investment.

Store Wars: The Battle for Mindspace and Shelfspace

Average customer rating:

Store Wars: The Battle for Mindspace and Shelfspace
Judith & Marcel Corstjens
Manufacturer: John Wiley & Sons
ProductGroup: Book
Binding: Hardcover
ASIN: B000MBM546

Book Description

Civilization Past and Present, Concise Version, is a carefully honed version of the best-selling Civilization Past and Present, Ninth Edition. It treats the development and growth of civilization not as a unique European experience but as a global one through which all the great culture systems have interacted to produce the present-day world. This new text includes all the elements of history-social, economic, political, military, religious, aesthetic, legal, and technological-to illustrate that global interaction. MARKET Appropriate for anyone interested in World History.

Customer Reviews:

World Civilizations 1311 & 1312 (I.II) Course Textbook.......2006-07-02

In 2004, we had already been using the tenth edition of this text, now this new version (eleventh) has just a few different things in regards to chapter placement and topic information. I have enjoyed using this textbook in my courses over the years, we have covered approximately 85-90% of the topics in the book during the regular semesters. We have broken the book down into two sections. The first is for 1311 or Civ. I, and the second for Civ. II or 1312. This text in my opinion should be used not only in the "core" courses, but also in the upper level or advanced classes as well..

Edmond Davis
Historian
Pulaski Technical College
Little Rock, Arkansas

Book Description

What's the effect of osmosis on a raisin?

How is water transported through plant stems?

What's the best way to grow penicillin?

How are butterflies different from moths?

Now you can discover answers to these and other fascinating questions about biologythe study of living organisms. In Biology for Every Kid, you'll learn how to talk with fireflies, watch bacteria wage war in a glass of milk, discover how to tell the temperature by counting cricket chirps, and find out how an apple and an onion can taste the same.

Each of the 101 experiments is broken down into its purpose, a list of materials, step-by-step instructions, expected results, and an easy to understand explanation. Every activity has been pretested and can be performed safely and inexpensively in the classroom or at home.

Customer Reviews:

Never disappointed by a Janice VanCleave book.......2006-03-21

You will not be disappointed with this book! Janice VanCleave's Biology For Every Kid is divided into these categories: plants, zoology, and the human body with tons of simple hands-on experiments that you can do for each. I use these experiments all the time in my 7th grade classroom and the kids love them. Learning is so much better when it's hands-on! I would highly recommend this book for upper elementary and middle school science teachers.

A little interest boost for elementary school biology.......1999-04-10

I reviewed this book in The Home School Manual ================

Projects and activities to teach concepts, terminology, and (according to the author, Janice VanCleave) laboratory methods. This book and the others in the series each describe 101 experiments. For biology they are classified under plants, animals, and humans. Each is presented in a two-page spread with an illustration on the right. The order is logical. By working through the book doing some experiments and reading about the others, one would form significant concepts. An explanation is given for each activity. Growing carrots from carrot tops demonstrates that a plant can grow if it has portions of base, stem, and root, and if it receives food and water.

The explanations are oversimplified in some cases (for "finger monocle" for example). Younger students need simpler explanations, but I believe the scientific principles could be stated more accurately. Also, some of the illustrations could be improved, but basically the book is good.

For a total science program I would recommend a textbook or a number of broad topic books. Individual experiments miss some of the overall themes and some concepts are hard to demonstrate.

I have not seen evolutionary concepts in the book. It and others in the series seem best for about grades 3 through 5. Younger kids could profit from most of the activities. The explanations don't bring out the scientific principles clearly enough for older ones.

Part of a series from John Wiley & Sons.

Average customer rating:
Biology for Every Kid: 101 Easy Experiments thats Really Work
Janice Pratt VanCleave
Manufacturer: John Wiley & Sons, Inc.
ProductGroup: Book
Binding: Paperback
ASIN: B000H57MWW

Average customer rating:
Janice Vancleave's Biology for Every Kid 101 Easy Experiments That Really Work
Janice Pratt Vancleave
Manufacturer: John Wiley & Sons Inc
ProductGroup: Book
Binding: Paperback
ASIN: B000HJOGI6

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