Payroll Accounting: With IBM 3

Book Description

This digital document is an article from Semana, published by Thomson Gale on August 31, 2003. The length of the article is 897 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Tigres saca las unas: America de mal en peor: la hizo Nery Pumpido al venirse a dirigir a Tigres, al que ahora tiene como super lider y mejor equipo ofensivo del torneo. En cambio las Aguilas lucean mas desplumadas que nunca y sus pichones en total desmotivacion. Contrastes.
Author: Tay Polo Miranda
Publication: Semana (Magazine/Journal)
Date: August 31, 2003
Publisher: Thomson Gale
Volume: 9 Issue: 548 Page: 38(1)

Distributed by Thomson Gale

Book Description

Biological control has made a major contribution to integrated pest management (IPM) in Africa, but its documentation has been scattered and often under-reported. This book provides a review of the most important studies, including not only successes, but also on-going challenges.

Book Description

Interesting and new specific results of current theoretical and experimental work in various fields at the frontier of particle scattering and X-ray diffraction are reviewed in this volume. Special emphasis is placed on the study of the microstructure of solids, crystals and liquids, both classically and quantum mechanically. This gives the reader essential insights into the dynamics and properties of these states of matter. The authors address students interested in the physics of quantum solids, crystallography and material science as well as physical chemistry and computational physics.

Book Description

Where-to guide to 68 viewing sites of the best locations to watch wildlife including mammals and birds in their natural environment. Offical field guide of the Watchable Wildlife Series.

Nebraskaland magazine wildlife viewing guide

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Nebraskaland magazine wildlife viewing guide
Joseph Knue
Manufacturer: Nebraska Game and Parks Commission
ProductGroup: Book
Binding: Unknown Binding

Hunting | Hunting & Fishing | Outdoors & Nature | Subjects | Books
ASIN: B0006QSQ54

Book Description

Elizabeth Wakefield has a confession to make. She's met a guy--an intelligent, caring, and unbelievably handsome guy. But it's not Todd Wilkins, her longtime boyfriend, whom she loves more than anybody. It's Sam. Elizabeth wouldn't even need to change her initials. Mrs. Elizabeth Woodruff. She's fallen hard. But no one can know about Elizabeth and Sam, especially not Jessica. She could never keep a secret this big. And if Todd ever finds out, it'll break his heart.

Customer Reviews:

Elizabeth has the hots for Sam Woodruff.......2005-01-03

Elizabeth has wrote in her diary about all the secret meetings with Sam Woodruff,Who is to be Jessica's boyfriend.She tells Sam about she already has a boyfriend,Todd. Also in the diary it says Regina's Legacy,Rock Star's Girl,ect.

Elizabeth's Lovelife Dilemma.......2001-12-18

This book involves classic moments like when Jessica won Ms. Teen Sweet Valley, her inclusion of the Good Friends' Cult and others. Mostly it covers up Elizabeth's involvement with Sam Woodruff behind Todd Wilkins' back. One would know how important is to make a decision and how it affects other people around you.It is amusing to note when Elizabeth subbed Jessica in a tv show guesting as well as in the swimsuit competition of Ms. Teen Sweet Valley. This only goes to show the strong bond of the twins despite of their differences. For me this is an OK book... so if you want to buy this book, I think it's worth it.

Best book.......2001-08-25

This book is amazing!!!! So much suspense. Liz gets herself in trouble and catches drug dealers in this book!!!! This is the best secret diary i have ever read!!!!

Good book...and a shocking secret.......2000-02-10

This was a really good book. I read it in one day. The only thing is Elizabeth was really acting like...well...a sl#t. I mean,really...she is supposed to be the good twin. It was kind of upsetting though because she is my favorite twin. Anyway,it really was great. A real page turner.

A great, touching book.......2000-01-04

This idea has been used before, but never as good as this. It made me feel bad for Elizabeth. As i read, the story was so alive, i felt like i was in the same problem. It brough tears to my eyes. I've read it a dozen time's, and i will read it a dozen more.

Secret Love Diaries: Elizabeth (Sweet Valley University(R))

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Elizabeth and Todd
IM CONFUSED!!!
IT WAS THE BEST BOOK I HAVE EVER READ!
Fantafabulous!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Great!

Secret Love Diaries: Elizabeth (Sweet Valley University(R))
Francine Pascal
Manufacturer: Sweet Valley
ProductGroup: Book
Binding: Mass Market Paperback

General | Issues | Children's Books | Subjects | Books

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ASIN: 0553493493
Release Date: 2000-09-12

Book Description

From the journal of Elizabeth Wakefield:

I can't tell anyone.
They'd all freak--my sister, my friends, my family.
I don't even get it myself.
Somehow I always end up back with Todd Wilkins . . .

Customer Reviews:

Elizabeth and Todd.......2005-12-04

Look, I love Liz, but the thing is I've never been a Todd fan. When I recently read the 3rd University book (bought it in the library), I stopped hating Tom so much, but the thing is, I love SAM and wanted Liz to end up with SAM. God, why didn't they end up? Max was okay, but he wasn't SAM. I know Sam's what most girls consider a "slob", but that's what I loved about him. That backwards cap and Playstation...he is awesome. Todd is a major jerk. "Ooh, you don't want to lose your virginity to me, so let me do the immature thing and break up with you!" Plus I hate jocks. Well, not really HATE them, but they aren't hot to me.

IM CONFUSED!!!.......2003-06-15

Ok... i didnt get this book. It totally changed the history. It said that after Liz and Todd broke up at the begininng of their college years (because she didnt want to lose her virginity), they stopped talking. HUH? Whatever happened to them going out again when Gin Yung was in London? I believe thats talking. They were friends after they broke up that time too. And whatever happened to Sam, Elizabeth, and Jessica? They're "incident." It didnt explain anything. Personally.. i thought this book was really dumb and confusing. And not to mention that i always thought Elizabeth and Tom should be together.

IT WAS THE BEST BOOK I HAVE EVER READ!.......2002-06-15

~I really enjoyed this book! It was a REAL page-turner. I loved how Elizabeth wasnt sure if she liked Todd or not but then she found out the real reason she was with him... I love how her sister keeps getting into the situation becuase at first i thought that she was the reason that Elizabeth was holding back on not getting serious with Todd. When it came to the end i was really surprized. I also like Elizabeth's additude towards Todd when he practicly told her he wanted to come into her room! It really changed my whole opinion on the book when Elizabeth had those dreams about her getting married and who it was. It makes me want to read the WHOLE series to figure it out! This was the first book of the series that i read so i was really surprized at how well this book was written...i am going to make sure that ALL of my friends read this book!!! It was the BEST book i have EVER read and i just LOVE reading.

Fantafabulous!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!.......2001-10-09

I'm a great fan of Elizabeth and Todd.
I wasn't so happy when Francine Pascal had broken them up in freshman year and again after tragic death of GinYung Suh....
But I was a bit surprised when they had to walk down the asile together and even were cousins of Diane and David.....
I didn't know a person could change that lot in University....and causing them to nearly hate the person they once actually loved and cared about.....
I don't think I was that surprised when they got back together- for a bit anyway...
But also wasn't suprised when they had boken- up....
I keep wandering who could be that faceless-sandy-haired stranger....
I recommend you this book and I hope you enjoy the book too.
And I also soooooo glad that Dana what's-her -name had stopped sinking her claws in to Todd!!!!

Great!.......2001-08-05

I am a huge Liz/Todd fan, so I enjoyed this book. Elizabeth is my favorite character. Liz's cousin Diane is getting married to a guy named David. When Liz arrives, she sees Todd their. They rekindle their relationship and Liz, once again, worries about her virginity. She's had her worries the entire SVU series. Every guy she dates. Todd, Tom, Scott, Ryan, Finn, Mike, Duke, Ben, Sam. In this book she talks about Ben Herman too. But she worries about sex a lot. Jess lost her virginity to Michael McAllery, and has dated a lot of guys in the SVU series. She has Mike, James, Louis, Randy, Nick, Ryan, Peter, Ben, Tristian, Tyler, Tucker, Devon, and more in the SVU series. But since she gave it up awhile ago it's not as big a deal. I read every Sweet Valley series, and Sweet Valley University is my favorite. The sex issues are realistic. Anyway, this book was very enjoyable.

Average customer rating:

The next edition should be much shorter

Good book

Useful guidebook for emerging businesses

Customer Equity: Moves the reader fom consepts to numbers

Waves the flag, but doesn't offer much leadership

Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy
Roland Rust , Valarie Zeithaml , and Katherine Lemon
Manufacturer: Free Press
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books
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Customer Equity: Building and Managing Relationships As Valuable Assets

Managing Customers as Investments: The Strategic Value of Customers in the Long Run

Return on Customer: Creating Maximum Value From Your Scarcest Resource

Market Driven Strategy: Processes for Creating Value

Advertising Campaign Strategy: A Guide to Marketing Communication Plans

ASIN: 0684864665

Book Description

In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new model they call "Customer Equity," a strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. The authors' Customer Equity Framework yields powerful insights that will help any business increase the value of its customer base. Rust, Zeithaml, and Lemon introduce the three drivers of customer equity -- Value Equity, Brand Equity, and Retention Equity -- and explain in clear, nontechnical language how managers can base their strategies on one or a combination of these drivers. The authors demonstrate in this breakthrough book how managers can build and employ competitive metrics that reveal their company's Customer Equity relative to their competitors. Based on these metrics, they show how managers can determine which drivers are most important in their industry, how they can make efficient strategic trade-offs between expenditures on these drivers, and how to project a financial return from these expenditures. The final section devotes two chapters to the Customer Pyramid, an approach that segments customers based on their long-term profitability, and an especially important chapter examines the Internet as the ultimate Customer Equity tool. Here the authors show how companies such as Intuit.com, Schwab.com, and Priceline.com have used more than one or all three drivers to increase Customer Equity. In this age of one-to-one marketing, understanding how to drive Customer Equity is central to the success of any firm. In particular, Driving Customer Equity will be essential reading for any marketing manager and, for that matter, any manager concerned with growing the value of the firm's customer base.

Download Description

Services will dominate our GNP in the new millennium, and in the service economy the customer is king. Brands will continue to be important, but the most important challenge facing businesses will be the successful cultivation of profitable customer relationships.

Now the authors, all customer service experts, introduce a radical model: the Customer Equity Framework, which changes a firm's old internal focus on price, promotion, product, and distribution to a new external focus on measuring, managing, and building Customer Equity. The drivers of Customer Equity include Value Equity, the customer's objective evaluation of the firm's products and services; Brand Equity, the customer's subjective product assessment; and Retention Equity, the customer's opinion of his or her relationship with the firm. The authors show how to measure each element, then reveal actions every firm can take to strengthen the performance of these key drivers.

Providing concrete tools like a Customer Pyramid, Driving Customer Equity will revolutionize the way companies look at customers. With important information for Internet marketers -- and insights into how important customer loyalty will be to Internet business success -- this is a groundbreaking look at how any business can retain its most valuable commodity: customers.

Customer Reviews:

The next edition should be much shorter.......2003-10-14

This book has a few great points, however it continues to assert them page after page after page. The writing reflects a group effort, as you will find yourself reading a definition that was already articulated in the immediately preceding section. Each small passage or section within the chapters reads like it's own 500 word essay, meant to read independent from writing around it.

Little clear quanatative methods are expressed, rather we are forced to endure a hodgepodge of graphs that belong in a high school classroom.

Like the graphs, this book was poorly written. The sections are confusing and painful to endure. All of the concepts could be presented in a more condensed fashion, and quantative methods addressed. Better works are out there, so save your money on this one.

Good book.......2002-08-30

This book shows you the importance of been a client focus organisation through ''value, brand and retention equity''. Also good for strategy.

Useful guidebook for emerging businesses.......2002-08-29

Since the beginning of the industrial revolution, companies have built an organization around their products. In the traditional corporate model, finance, marketing, information systems, and operations focus on the profitability of products rather than customers. In recent years, companies have attempted to become more customer focused but often lack the organizational structure and corporate strategy to succeed in this transformation. In Driving Customer Equity, Roland Rust, Valarie Zeithaml, and Katherine Lemon develop a conceptual framework to help companies reshape their corporate strategy to grow the lifetime value of their customer base, or "customer equity". Although the concepts and strategies in this book could, theoretically, grow customer equity, the lack of real world implementations offered in this book leave the reader unsure of the feasibility to existing firms.

Rust, et al., break down the customer equity strategy into four parts: examining the problems with traditional product-oriented strategies, defining the customer equity framework, developing a customer-centered strategy, and managing the customer equity strategy. Each concept within the customer equity strategy is clearly organized and explained. At the end of each chapter the authors provide a table of "key insights" matched to "action steps" for each insight. Throughout the book, these tables provide a high-level roadmap to implementing the customer equity framework.

Beginning with two important concepts, the "profitable product death spiral" and the "lifetime value of the customer", the authors build a good case for changing a company's focus from products to customers. The theory's foundation is that companies who remove unprofitable products from the marketplace may lose customers who purchase bundled products and therefore lose long-term profit potential. Rust, et al., argue that companies who focus on the value of the customer over their lifetime may choose to keep unprofitable products to maintain or grow their customer base and increase long-term customer equity.

The authors build on this basis by breaking down customer equity into three unique but interdependent areas - value equity, brand equity, and retention equity. Value equity of a company is "when what it offers matches what the customer expects and perceives value to be." The concept of value equity is used as the foundation of the customer's relationship with the firm. Brand equity is defined as the "customer's subjective and intangible assessment of the brand, above and beyond its objectively perceived value." Retention equity is defined as the "customer's tendency to stick with the brand, above and beyond objective and subjective assessments of the brand."

While none of these three concepts are new, Rust, et al., redefine these areas in terms of the impact, needs, and perceptions of the individual customer. The action steps at the end of these chapters, such as "Engage in marketing research to understand which definitions of value are relevant to your customers. Tailor offers to focus on different value perception," are mostly common sense. There are no novel gems of wisdom, but instead a woven fabric of simultaneous actions necessary for the customer equity strategy to work.

In subsequent chapters, the authors go on to develop a customer-centered strategy that tries to measure customer equity, evaluate the financial impact of different customer equity strategic decisions, and convince upper management that customer-centered strategy will be more profitable to the company. Each section is well written and again provides action steps. However, these steps, such as "Develop a uniform evaluation procedure for all improvement programs for increasing Customer Equity," are often very high-level or require very large investments in time or money.

The last few chapters investigate ways to manage customer equity through redefining market segmentation based on the profitability of each customer rather than demographic, geographic, or psychographic approaches. As a result of this new segmentation, the authors show that some customers who are actually a drain on the company's resources should be proactively removed from the customer pool, thus lowering costs. It may seem counter-intuitive to decrease customers, but the authors make a good argument and provide ways to remove the customers gracefully.

While the book is well written and clearly explained, there are a few problems with the implementation logistics for existing firms. Examples of successful shifts to customer equity strategy are scare and repetitious. Fed Ex, IBM, and banks are some of few real-world companies that are shown to have implemented parts of the customer equity framework. There is no example of a company who has adopted the entire customer equity strategy. Without at least one leader in this revolution, managers may hesitate to pick up the banner of customer equity.

Another complicating issue is the customer equity strategy must be implemented at all levels of the company simultaneously to be effective. Many of the action steps require a significant amount of time, money, and buy-in from upper management, as well as fundamental shifts in organization and company values. For a start-up company, this strategy could be incrementally implemented as the company grows, but for established organizations it is a daunting and most likely impossible task.

Rust, Zeithaml, and Lemon have described a very thorough strategy that will most likely become the standard of operation for new companies. The ideas expressed in Driving Customer Equity, taken as a whole, could grow value equity, brand equity, and retention equity. However, without a success story to rally interest, successful implementation for existing firms is out of reach unless the fundamental values of and dedication to the customer equity strategy are embraced by senior management, employees, and shareholders.

Customer Equity: Moves the reader fom consepts to numbers.......2002-01-08

I approached this book as a heavy consumer of marketing literature in general and customer lifetime value literature specifically. Based on previous readings my expectations were low. However, the book's basic messages pertaining to customers not products, services not products, identifying the three drivers of customer equity and finally, how to estimate the numbers fascinated me. Through Customer Equity the reader can learn about some of the fundamentals behind what drives a company's profitability. CEOs are not concerned about the 4P's of marketing. Their focus is on the overall recourses allocation in order to secure future revenue from current and future customers. This book recognizes this and provides the reader with a roadmap to the allocation of the marketing budget among three main drivers of customer equity, i.e. brand equity, value equity or retention equity. Customer Equity provides the reader with sophisticated tools to estimate the financial consequences of the alternatives before they are executed. The ability to estimate the impact of improvement in any of the three areas on customer equity, will in my mind regain marketers access to the CEO -an access they lost to finance and strategy in the 1980s. In an era influenced by customer relationship management thinking, Customer Equity is a must reader for enlightened managers.

Waves the flag, but doesn't offer much leadership.......2001-09-12

The book is fundamentally right on a key principle -- companies need to focus on customers, not products or even markets. They argue that long-term growth is based on creating customer equity, which is based, depending on varying circumstances, on value, brand and retention equity.

However, the book is a confusing mishmash that reads like it was written by committee. Points are redundant. There are three identical charts, for example, of the "profitability death spiral." The links between a theory we can all agree on -- customers are important -- and strategy that can impact operations and marketing are weak. And the calculations for tactics -- determining the right mix of value, brand and retention equity -- are incomprehensible, and I've got a background in accounting. They read like they were lifted from an academic article by one of the authors. The stories they tell to illustrate their points -- Priceline, Amazon -- are rehashes of the same story we've all heard so many times before. Bottom line: Good concept, some intriguing thoughts (re: a customer equity officer) but no roadmap on how to get from a good idea to actual results. A worthwhile scan, but not much more.

Book Description

This is the second of two anthologies on international political economy drawn from articles published in the journal International Organization. The book is organized into four sections: Trade, Multinational Firms and Globalization, Money and Finance, and Emerging Issues.

Book Description

This is the most complete book ever written about the history, nature, and science of the remarkable Great Lakes. From the geological forces that formed them to the greatest environ-mental success stories of our time, Jerry Dennis portrays the lakes in all their complexity. This is the story of the lakes as told to the author by biologists, fishermen, and sailors. It is also a narrative of a six-week voyage through the lakes and beyond as a crewmember on a tallmasted schooner, and a memoir of a lifetime spent on and near the lakes. The result is a meditation on nature and our place in the world, a cautionary tale about the future of water resources, and a celebration of a place that is both fragile and robust, diverse, rich in history and wildlife, often misunderstood, and worthy of our attention.

Customer Reviews:

A superlative tale of the Great Lakes.......2007-09-18

As a displaced Michigander, I am often amazed that westerners are almost completely unfamiliar with the Great Lakes. This book would be best enjoyed by those familiar with the region. But even the less familiar will enjoy the gripping adventure found in the many anecdotes offered here. I am on my second read and can't believe how much I had forgotten from my first read. There are stories that will nearly bring you to tears (the near disaster on the day of the Edmund Fitz sinking) and some that will simply amaze. This should be required reading for all school children from this region. Those less fortunate who live elsewhere will still enjoy the enlightening read. And while it certainly encourages protection of the lakes, I didn't find it preachy. It is a very objective book and doesn't dwell too much on the environment.

If there is a better book on the great lakes I haven't found it.

"We are the earth-divers, and the world is made of stories.".......2006-02-13

An enthusiastic outdoorsman, Dennis has written a comprehensive book on the Great Lakes from the perspective of personal experience, scientific data and historical background. He describes the area in its early pristine beauty, from the Indian tribes to the first European settlers and the dawning of industrialization that almost destroyed this natural preserve of geology, flora, fauna and indigenous species. With attention to the tales of the past, Dennis writes of the gradual evolution of natural beauty into a vast resource for lumber, farm products, shipping and related industries, including the influx of a population that has grown around opportunity, all imbued with the awesome grandeur of these vast bodies of water.

On a four-week voyage through the Great Lakes, Dennis views the area from the water, as opposed to his many travels along the shorelines, the exhausting, but fulfilling days on board filled with the lore of the sea, new friendships make while sailing and the eccentric individuals met along the way. Couched in contemporary terms, the author speaks of the past with reverence, his love of history enhanced by regional details, tales of shipwrecks and the personal observations of a man with great reverence for the bounty of this immense body of water and those who live on the miles of coastline that make up the Great Lakes. History is tangible in Dennis's work, impossible to ignore as the men navigate from one lake to another, reminded daily of the pitfalls of ignoring nature and the pleasures of communing with the elements.

The comprehensive chapters cover: Lake Michigan, from land and water; the Straights of Mackinac; Lake Superior, canoeing, the early voyagers, surviving storms; Lake Huron, Georgian Bay and the wilderness; St. Claire River; Lake Ontario, the Erie Canal and the Hudson River. Each chapter addresses relevant information but is complemented by stories, for example, the "White City" constructed in Jackson Park for the World's Columbian Exposition of 1893, the disappearance of an entire fishing village on the shores of lake Michigan, victim of "walking dunes", Sault Ste. Marie and the rapids of the St. Mary's and The Soo Locks. His eye on an ever-changing environment, Dennis paints a fascinating portrait of nature's bounty in the Great Lakes, past and present, ever vigilant for the dangers of pollution, overuse and the avarice of industrialization: "Bracketed by mysteries, adrift, alone, despairing of our ignorance, we turn to the physical because there, at least, we can know a thing for certain." This is out legacy and the key to the future of a national treasure. Luan Gaines/ 2006.

Engrossing and Enlightening Book.......2005-10-19

I really enjoyed this book because it covers a wide range of topics from sailing to environmentalism to North American history to geology.

As a lifelong citizen of the Great Lakes in Rochester, NY and Chicago, IL, I was surprised at how much I didn't already know -- and that the book taught me.

Delightful.......2005-06-03

Purchased the book because I'm considering a retirement along Lake Ontario and am an avid sailor. The book is centered around the relocation of a Ferro cement schooner from Michigan through the lakes to Lake Ontario, onward down the Hudson and around New England. Along the journey, are many mini stories added for each lake taken from a combination of personal adventures, history and many interesting collection of facts coveraging a wide range of subjects from geology, their early exploration, later exploitation and related environmental problems. My only mild dissapointment is there was not more on Lake Ontario. The trip ends in along the coast of Maine where I was raised. It's a delightful book.

the best of the lakes!.......2004-06-17

I am (like many of those that have written reviews) a native Michigander. However, I am now living in upstate New York, which despite being part of the Great Lakes lacks the appreciation for the lakes that midwesterners have. This book is a must read for anyone who hasn't had the opportunity to grow up surrounded by the greatest natural wonder in the world. This book highlights not only the natural history of the lakes, but the social and environmental legacy of humankind in the lakes. For those who were lucky enough to spend time sailing, swimming, hiking, and otherwise enjoying the Great Lakes, this book will sweep you back in time to the lazy summers of youth (or retirement, as the case may be!) and remind you of why you love the Great Lakes.

The Living Great Lakes: Searching for the Heart of the Inland Seas

Average customer rating:

The Living Great Lakes: Searching for the Heart of the Inland Seas
Jerry Dennis
Manufacturer: St. Martin's Griffin
ProductGroup: Book
Binding: Paperback
ASIN: B000OTIDRE

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