Handbuch Facility Management für Immobilienunternehmen

Book Description

Das umfassende Nachschlagewerk für Immobilienentwickler, Immobilienverwalter, Dienstleister und Makler beschreibt die Grundlagen und Werkzeuge professioneller Bewirtschaftung von Liegenschaften, Gebäuden und Anlagen. Es beschreibt die Praxis nachhaltiger Werterhaltung, Einsparungen im Betrieb und in der Kostenkontrolle, die nicht nur bei Großobjekten erfolgreich zum Einsatz kommt. Relevante technische, organisatorische, rechtliche und wirtschaftliche Aspekte werden für die Praxis aufbereitet und detailliert behandelt.

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Handbuch Marketing-Controlling

Manufacturer: Springer
ProductGroup: Book
Binding: Hardcover

Management | Management & Leadership | Business & Investing | Subjects | Books

German | Foreign Language Nonfiction | Nonfiction | Subjects | Books

Nonfiction | German | Foreign Language Books | Specialty Stores | Books

Professional & Technical | German | Foreign Language Books | Specialty Stores | Books

All German Books | German | Foreign Language Books | Specialty Stores | Books
Accessories:

Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing)
Retailing in the 21st Century: Current and Future Trends
B2B Brand Management

ASIN: 3540280154

Book Description

Ein effizientes Marketing gilt heute in den meisten Unternehmen als die entscheidende Erfolgsursache. Gleichzeitig stellt ein umfassendes Controlling – gerade auch in Zeiten stagnierender Märkte – das wichtigste betriebliche Steuerungsinstrument dar. Ziel dieses Handbuchs ist es, Managern in leitenden Funktionen von Unternehmen und Organisationen einen fundierten Überblick über diesen erfolgsrelevanten Bereich zu vermitteln. Das Buch behandelt Aspekte des strategischen und des operativen Marketing-Controllings sowie wichtige Fragen der Implementierung des Controllings. Die vorliegende dritte Auflage zeichnet sich durch hohe Fachkompetenz, große Aktualität und eine äußerst stringente und gleichzeitig komprimierte Form aus.

Book Description

While the events of September 11, 2001, brought religion into the media spotlight, religious diversity has been on the rise in business organizations for some time. An effort to understand how religion affects workplace trends, this survey of HR professionals (conducted prior to September 11) explores such issues as religious representation, policies, accommodations, treatment, conflicts, bias, and discrimination. Among the study's many findings are that, of the 17 industry categories surveyed, more respondents from the high-tech and transportation sectors reported an increase in the number of religions represented in their workforce; and that the most commonly requested religious accommodations are decorating office space for religious holidays and flexible scheduling for religious observances.

A state-by-state survey of the law on religion in the workplace

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A state-by-state survey of the law on religion in the workplace
Peter M Panken
Manufacturer: American Law Institute-American Bar Association Committee on Continuing Professional Education
ProductGroup: Book
Binding: Unknown Binding

Workplace | Organizational Behavior | Business & Investing | Subjects | Books

Eclipse: The Celestial Phenomenon Which Has Changed the Course of History
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Eclipse: The Celestial Phenomenon Which Has Changed the Course of History
Duncan Steel
Manufacturer: Trafalgar Square
ProductGroup: Book
Binding: Hardcover

Astronomy | Astronomy | Science | Subjects | Books
ASIN: 0747273855

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Eclipse: The Celestial Phenomenon Which Has Changed the Course of History
Duncan Steel; Foreword Paul Davies
Manufacturer: HEADLINE BOOK PUBLISHING
ProductGroup: Book
Binding: Hardcover
ASIN: B000OLMUA8

Walking the High Ridge : Life As Field Trip (Credo Series - Minneapolis, Minn.)
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Walking the High Ridge : Life As Field Trip (Credo Series - Minneapolis, Minn.)
Robert Michael Pyle
Manufacturer: Milkweed Editions
ProductGroup: Book
Binding: Paperback

General | Nature & Ecology | Science | Subjects | Books
Natural History | Nature & Ecology | Science | Subjects | Books
Nature Writing | Outdoors & Nature | Subjects | Books
Reference | Outdoors & Nature | Subjects | Books
Similar Items:

Wintergreen: Rambles in a Ravaged Land

Sky Time in Gray's River: Living for Keeps in a Forgotten Place

Chasing Monarchs: Migrating with the Butterflies of Passage

The Thunder Tree: Lessons from and Urban Wildland

Wintergreen: Listening to the Land's Heart

ASIN: 1571312420

Amazon.com

In his books on butterflies and the natural history of the Rockies and Pacific Northwest, Robert Michael Pyle has combined rigorous science with graceful expression--a blessing for his readers, and a model for other interpreters of nature.

In Walking the High Ridge, Pyle describes his development as a writer and lepidopterist ("my most important classes in school," he writes, "were typing and plant pathology"), helped along by mentors and "sacred texts" like The Origin of Species and A Field Guide to the Butterflies of North America. Readers familiar with Pyle's work will appreciate his account of how several recurrent themes in his work came into being, among them what he calls "the extinction of experience," which is given book-length voice in The Thunder Tree.

Students of nature writing will appreciate, too, his views on the craft. One, gently stated, is a devotion to appropriate technology (meaning pencils, paper, and binoculars). Another is a concern for natural literacy and for finding one's place in the world. "I tell students," he writes in his amiable memoir, "that a nature writer can be thought of as an amanuensis to the land: the land speaks, we take dictation, and by dint of great attentiveness, care, love, and luck, we might get some of the words right." --Gregory McNamee

Book Description

For Robert Michael Pyle, "walking the high ridge" is a way of life both figuratively and literally. In his latest book he describes in compelling detail his efforts to live and work in that special natural space Nabokov described as "a high ridge where the mountainside of scientific knowledge joins the opposite slope of artistic imagination."

Walking the High Ridge: Life As a Field Trip

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Walking the High Ridge: Life As a Field Trip
Robert Michael Pyle
Manufacturer: MILKWEED
ProductGroup: Book
Binding: Hardcover
ASIN: B000OKGLRC

Walking the High Ridge: Life as Field Trip

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Walking the High Ridge: Life as Field Trip

Manufacturer: Tandem Library
ProductGroup: Book
Binding: Unknown Binding
ASIN: 1417672714

Morphological studies of the Gelidiales (University of California publications in botany)
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Morphological studies of the Gelidiales (University of California publications in botany)
Kung-chu Fan
Manufacturer: University of California Press
ProductGroup: Book
Binding: Unknown Binding

General | Plants | Biological Sciences | Science | Subjects | Books
General | Botany | Biological Sciences | Science | Subjects | Books
ASIN: B0006AXGYG

Book Description

One of over 400 titles in the Insight series, Compact Guide Burgundy. This 92-page book includes a chapter detailing Burgundy's history and culture, 9 tours taking in sights ranging from medieval Dijon to the famous Route des Grands Crus, leisure-time suggestions, and a comprehensive information section packed with essential contact addresses and numbers. Plus around 150 high quality photographs and 12 maps.

Burgundy Insight Compact Guide (Insight Compact Guides)

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Burgundy Insight Compact Guide (Insight Compact Guides)

Manufacturer: APA Publications Pte Ltd,Singapore
ProductGroup: Book
Binding: Paperback

General | Europe | Travel | Subjects | Books

Guidebooks | Reference & Tips | Travel | Subjects | Books

All 4-for-3 Deals | 4-for-3 Books Store | Stores | Books
ASIN: 9624213372

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Insight Guides

Manufacturer: APA Productions
ProductGroup: Book
Binding: Paperback

General | Europe | Travel | Subjects | Books

Guidebooks | Reference & Tips | Travel | Subjects | Books
ASIN: 9624211620

Insight Guides Burgundy (Insight Guides)

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Insight Guides Burgundy (Insight Guides)

Manufacturer: Apa Productions
ProductGroup: Book
Binding: Paperback

General | Europe | Travel | Subjects | Books

Insight Guide | Guidebook Series | Travel | Subjects | Books

General | Travel | Subjects | Books
ASIN: 0395659868

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Burgundy Insight Guide (Insight Guides)

Manufacturer: APA Publications Pte Ltd,Singapore
ProductGroup: Book
Binding: Paperback

General | Europe | Travel | Subjects | Books

Guidebooks | Reference & Tips | Travel | Subjects | Books
ASIN: 9812344675

Customer Reviews:

Two Teenage Girls in Love.......2003-10-01

Two teenage girls in love deal with their sexuality and society's perceptions of their love in this novel. It's funny how this book was written years ago, and yet the same incidents could happen now. Jaret and Peggy were very engaging. Their love was realistic and showed in the pages of the book. So honest was this book that I found myself holding my breath during the attack. No one should be victimized like that, no matter what her sexual orientation is. This book just points out the injustices gays face with every day.

Coming of age, in all its glory.......2001-07-20

Sandra Scoppetone, Happy Endings are All Alike (Alyson, 1978)

I'm not sure what book the New York Times reviewer who called this a "tensely-plotted thriller" was reading, but it sure wasn't this one. Happy Endings, written before Scoppetone became a mystery vamp of the highest order, is a simple, if somewhat twisted, coming of age tale about high-school romance and all the pain and suffering it entails.

Jaret and Peggy are stuck in the lazy summer before college, in the middle of a romance that's a badly-kept secret from Jaret's mother and Peggy's father (Peggy's father is a widower; Jaret's father is just plain clueless about most everything) and a well-kept secret from the rest of their somewhat conservative town. Well, for a while. Things get nasty when a local boy finds out about the romance and decides that Jaret needs some conversion to heterosexuality.

Scoppetone's a fine writer, for the most part, and the emotions at play throughout the book are clear and well-done. Most of the book's characters are complex, solid, and far from annoying. The one exception is Peggy, who constantly uses the word "gazinga" for... well, everything (think back to the Smurfs and their way of speaking). It gets annoying, and it gets there quickly. But if you can overlook that, this one's worth a look. ** 1/2

Well written..........2000-05-19

I really enjoyed this book. It was interesting to read a book about teens that doesn't conform to the usual stereotypes of boy meets girl, etc. Not only that, it was also very powerful in terms of expressing the emotions that the characters felt. This is definitely one of my favourite books and I think that teens regardless of their sexuality (I'm straight) should try and read it at some point or other.

Book Summery.......2000-04-17

It's about 2 young high school students who through a serious of events fall in love and start dating. They keep their relationship hidden but soon they are discovered and they try to deal with all the negative consequences of being gay in a hostile town.

Book Summery.......2000-04-17

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Happy Endings Are All Alike
Sandra Scoppettone
Manufacturer: Rebound by Sagebrush
ProductGroup: Book
Binding: Library Binding

Contemporary | General | Literature & Fiction | Subjects | Books

General | Literature & Fiction | Teens | Subjects | Books
ASIN: 0613278682

Amazon.com

In an effort to determine why people buy, Paco Underhill and his detailed-oriented band of retail researchers have camped out in stores over the course of 20 years, dedicating their lives to the "science of shopping." Armed with an array of video equipment, store maps, and customer-profile sheets, Underhill and his consulting firm, Envirosell, have observed over 900 aspects of interaction between shopper and store. They've discovered that men who take jeans into fitting rooms are more likely to buy than females (65 percent vs. 25 percent). They've learned how the "butt-brush factor" (bumped from behind, shoppers become irritated and move elsewhere) makes women avoid narrow aisles. They've quantified the importance of shopping baskets; contact between employees and shoppers; the "transition zone" (the area just inside the store's entrance); and "circulation patterns" (how shoppers move throughout a store). And they've explored the relationship between a customer's amenability and profitability, learning how good stores capitalize on a shopper's unspoken inclinations and desires.

Underhill, whose clients include McDonald's, Starbucks, Estée Lauder, and Blockbuster, stocks Why We Buy with a wealth of retail insights, showing how men are beginning to shop like women, and how women have changed the way supermarkets are laid out. He also looks to the future, projecting massive retail opportunities with an aging baby-boom population and predicting how online retailing will affect shopping malls. This lighthearted look at shopping is highly recommended to anyone who buys or sells. --Rob McDonald

Book Description

Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.

In his quest to discover what makes the contemporary consumer tick, Underhill explains the shopping phenomena that often go unnoticed by retailers and shoppers alike, including:

How a well-placed shopping basket can turn a small purchase into a significant sale
What the "butt-brush factor" is and how it can make sales plummet
How working women have altered the way supermarkets are designed
How the "boomerang effect" makes product placement ever more challenging
What kinds of signage and packaging turn browsers into buyers

For those in retailing and marketing, Why We Buy is a remarkably fresh guide, offering creative and insightful tips on how to adapt to the changing customer. For the general public, Why We Buy is a funny and sometimes disconcerting look at our favorite pastime.

Customer Reviews:

Interesting.......2007-09-22

Interesting and insightful with some good tips for people setting up an interactive environment like a shop or a library. It seemed more like an ad for his services and/or his other books but it was a good introduction to the principles behind his business.

Good Retail Intro..........2007-09-16

A good read if you are a marketing or advertising professional who wants to get some insight into the retail psychology and its operations. However, there is no magic formula or scientific methodology given in this book.

Besides making a lot of publicity for his company, Paco Underhill gives a lot of very interesting & practical examples of the consumer's shopping psychology and how it all translates in the retail environment. Paco will tell you why shoppers intuitively steer to the right upon entering a store and how retail managers can use that information to increase their revenues. Overall, not an extraordinary book by any means, but full of interesting examples and stories that could come in handy for any business professional.

Excellent Example of Observational Market Research.......2007-07-21

Not only is this book interesting to the lay reader, it is a must read for retailers, marketers, and market researchers. There are gems within the pages!

Why We Buy is a must buy for retailers........2007-05-24

This book gives you concrete suggestions for increasing sales.

Interesting Findings.......2007-05-14

It was a really easy book to read and it gives you insides on strategies to set a retailing space, having a lot of things in mind, that might seem obvious when you read it, but they really aren't. It was a great; I highly recommend it for people on the retiling industry.

Por Que Compramos / Why We Buy: The Science of Shopping: La Ciencia Del Shopping / The Science of Shopping

Average customer rating:

Frederick Taylor's Scientific Management Used for Consumers

Por Que Compramos / Why We Buy: The Science of Shopping: La Ciencia Del Shopping / The Science of Shopping
Paco Underhill
Manufacturer: Gestion 2000
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

Consumer Behavior | Marketing & Sales | Business & Investing | Subjects | Books

Spanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books

General | Negocios e inversiones | Libros en español | Formats | Books

Dirección Comercial | Profesional y Técnico | Libros en español | Formats | Books
ASIN: 8480887966

Customer Reviews:

Frederick Taylor's Scientific Management Used for Consumers.......2007-03-13

This book's thesis is that by making the process of shopping easier and more desirable, and the choices clearer, the consumer will buy more. That's very similar to the observation that Taylor made about manual labor. Make it simpler and easier, and more work will get done. The methods are remarkably similar. Measuring the actions that the person under study makes, and changing the environment and process to see how the productivity is affected. I think this work is an important extension of behavioral economics, and hope it will be applied to more areas of business.

Although a book like this could be written in a very technical way, the voice and perspective are quite approachable. Also, the book is written to be equally interesting to shoppers and retailers. I'm sure you notice a lot of new things about your own behavior and that of others the next time you go shopping.

I also thought that the book was a good example of the way that stalled thinking holds back progress. For example, without this kind of observational measurement of shoppers, most retailers would never know which shoppers leave without buying and why. Or, why some merchandising experiments succeed or fail. In both cases, there are opportunities to accomplish more, if you can only grasp how your own decisions and behavior are helping and hurting your sales.

One of the sections I enjoyed was an evaluation of why many book stores miss sales. I often notice the inconveniences mentioned when I am in a book store, and wondered why the stores persist in doing things that make the store hard to shop in. There's a lot of stalled thinking in the industry, which is why we are fortunate to have Amazon.com to help us.

The book does a nice job of discussing how people with different perspectives shop differently. You'll probably get a laugh or two when you find yourself there. Do you secretly dig a sample out of the lipstick or the men's deodorant gel? Do you browse and rarely buy in Laura Ashley or in a computer store? When do you look at yourself in the mirror in a store? When do you not even go into a store because you can see long check out lines?

Ultimately, almost everything in this interesting book is common sense. But chances are that your needs are not often well served in areas that are important to you in retail outlets. My favorite was the problem of people only having two hands, and all of the times that we need three or four to negotiate the retailer's set-up.

A particular strength of this book was that it also pointed out that behavior is subject to change, as social patterns and values change. Men's jeans need to be in areas of wide aisles or fathers pushing their children in strollers will have to choose between looking at jeans and abandoning their children. That was not a very important problem 50 years ago.

I have often noticed how much people like to sample things before buying them, and how difficult it is to sample in many situations. Do you really want to go through what it takes to take a test drive of 20 different cars in 20 different dealers? Probably not. Yet, I would certainly buy a car more often if I had an easier chance to try the new ones out. You are probably the same way.

The main weakness of the book is that much less work has been done in looking at consumer behavior on the Internet, so the findings will hardly surprise you. You probably noticed these things years ago, like sites that are hard to navigate, have no site maps, and won't let you use the forms to buy.

I encourage anyone who has an interest in being more customer oriented to read this book, and use it to reexamine what your customers have to go through to do business with you. How could you improve?

Eliminate your stalls that make buying from you difficult, and rapid profitable growth should quickly follow.

Average customer rating:

Why We Buy. The Science of Shopping.

Manufacturer: Touchstone Book.
ProductGroup: Book
Binding: Paperback

Retailing | Industries & Professions | Business & Investing | Subjects | Books

Behavioral Psychology | Behavioral Sciences | Science | Subjects | Books
ASIN: 0752830848

Why We Buy: The Science of Shopping.(Review): An article from: Cornell Hotel & Restaurant Administration Quarterly

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Why We Buy: The Science of Shopping.(Review): An article from: Cornell Hotel & Restaurant Administration Quarterly
Kelly Mcguire
Manufacturer: Cornell University
ProductGroup: Book
Binding: Digital

General | Science | Subjects | Books

General | Travel | Subjects | Books

Science & Technology | Subjects | e-Docs | Formats | Books

Book Description

This digital document is an article from Cornell Hotel & Restaurant Administration Quarterly, published by Cornell University on June 1, 2001. The length of the article is 2049 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Why We Buy: The Science of Shopping.(Review)
Author: Kelly Mcguire
Publication: Cornell Hotel & Restaurant Administration Quarterly (Refereed)
Date: June 1, 2001
Publisher: Cornell University
Volume: 42 Issue: 3 Page: 8

Article Type: Book Review

Distributed by Thomson Gale

Book Description

If Americans buy it, you can probably find out how much they're spending on it in the eighth edition of Household Spending: Who Spends How Much on What. Widely praised when the first edition appeared in 1991, Household Spending gives you dollar-for-dollar answers to the questions Who buys? What do they buy? How much do they spend? Based on unpublished data collected by the Bureau of Labor Statistics' Consumer Expenditure Survey, Household Spending examines how much Americans spend on hundreds of products and services by the demographics that count - age, income, type of household, region of residence, race, and Hispanic origin. The products and services are organized into chapters on apparel, entertainment, financial, food and alcohol, gifts, health care, home improvement and utilities, household furnishings, transportation, personal care, reading, education, and tobacco. Because there is a two-year lag time between data collection and publication, the data in Household Spending are from 2001.

Household Spending: Who Spends How Much On What (Household Spending)

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Household Spending: Who Spends How Much On What (Household Spending)

Manufacturer: New Strategist Pubns Inc
ProductGroup: Book
Binding: Paperback

Economic Conditions | Economics | Business & Investing | Subjects | Books

Statistics | Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Economic Conditions | International | Business & Investing | Subjects | Books

Consumer Behavior | Marketing & Sales | Business & Investing | Subjects | Books
ASIN: 1933588292

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Household Spending: Who Spends How Much On What (Household Spending)

Manufacturer: New Strategist Pubns Inc
ProductGroup: Book
Binding: Hardcover

Economic Conditions | Economics | Business & Investing | Subjects | Books

Statistics | Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Economic Conditions | International | Business & Investing | Subjects | Books

Consumer Behavior | Marketing & Sales | Business & Investing | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
ASIN: 188507087X

The Official Guide to Household Spending: The Number-One Guide to Who Spends How Much on What

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The Official Guide to Household Spending: The Number-One Guide to Who Spends How Much on What
Hoai Huong Tran , and Margaret Ambry
Manufacturer: New Strategist Publications
ProductGroup: Book
Binding: Hardcover

Household Spending Who Spends How Much on What, 10th ed

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Household Spending Who Spends How Much on What, 10th ed
Inc. New Strategist Publications
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

General | Science | Subjects | Books

Book Description

If Americans buy it, you can probably find out how much they're spending on it in the new tenth edition of Household Spending: Who Spends How Much on What. Widely praised when the first edition appeared in 1991, this unique resource gives you the latest dollar-for-dollar answers to the questions Who buys? What do they buy? How much do they spend? It also gives you market shares and spending indexes, valuable additions that add depth to your research. Based on unpublished data collected by the Bureau of Labor Statistics' Consumer Expenditure Survey, Household Spending examines how much Americans spend on hundreds of products and services by the demographics that count-age, income, household type, region of residence, race and Hispanic originand educational attainment. New to this edition are spending data for Asian and high income households. The products and services are organized into chapters on apparel, entertainment, financial products and services, food and alcohol, gifts, health care, household operations, shelter and utilities, transportation, personal care, reading, education, and tobacco.

Household Spending: Who Spends How Much on What. Tenth Edition.

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Household Spending: Who Spends How Much on What. Tenth Edition.
New Strategist Publications
Manufacturer: see notes for publisher info
ProductGroup: Book
Binding: Hardcover
ASIN: B000M4T0UU

Book Description

This book analyzes one of the most important and difficult macroeconomic questions at the beginning of the 21st century: how to overcome the growing threat to economic progress and political stability posed by negative aspects of globalization. Economic problems are becoming increasingly international, demanding action at the supranational level, yet the only effective institutional framework for dealing with them remains national. The essays make a valuable and timely contribution to a highly topical debate by integrating micro and macroeconomic analysis, covering a wide range of specific institutional and policy issues drawn from the experience of many countries - all from the perspective of an academic economist with an unusually intimate knowledge of decisionmaking at the highest level.

The Wild Muir: Twenty-Two of John Muir's Greatest Adventures
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The Wild Muir: 22 of John Muir's Greatest Adventures

Twenty-two of Muir's best scootcher's!

The Wild Muir

Muir is crazy!

Adventuresome and just plain fun

The Wild Muir: Twenty-Two of John Muir's Greatest Adventures
John Muir , and Lee Stetson
Manufacturer: Yosemite Association
ProductGroup: Book
Binding: Paperback

West | Regional U.S. | Biographies & Memoirs | Subjects | Books
Travel | Biographies & Memoirs | Subjects | Books
General | Real Estate | Business & Investing | Subjects | Books
Contemporary | General | Literature & Fiction | Subjects | Books
Muir, John | ( M ) | Authors, A-Z | Literature & Fiction | Subjects | Books
Essays & Travelogues | Reference & Tips | Travel | Subjects | Books
Natural History | Nature & Ecology | Science | Subjects | Books
Similar Items:

John Muir : Nature Writings: The Story of My Boyhood and Youth; My First Summer in the Sierra; The Mountains of California; Stickeen; Essays (Library of America)

My First Summer in the Sierra (Dover Books on Americana)

A Thousand-Mile Walk to the Gulf

Meditations of John Muir: Nature's Temple Meditations of John Muir: Nature's Temple

The Wilderness World of John Muir

ASIN: 0939666758

Customer Reviews:

The Wild Muir: 22 of John Muir's Greatest Adventures.......2007-03-29

We love the stories that take you to John's Adventures...and the Sierra's

Twenty-two of Muir's best scootcher's!.......2004-07-31

Lee Stetson, an actor who regularly has played Muir in Yosemite, compiled these 22 tales in this very readable, short book which I obtained in Tuolumne meadows visitor center in Yosemite National Forest. The Wild Muir has been on my Amazon wish list for a long time, so glad I bought my copy in the heart of Muir Territory, where one cannot escape some mention of his name in the many trails and areas he regularly trekked through. What a nice backyard, I constantly repeated to myself while hiking several days at Tuolumne! Every twist and turn of the trails revealed a new, pristine vista that the best panoramic camera could not capture. I felt like I needed a 360 degree camera to capture the beauty of this place, but I don't think anybody makes those these days! Muir expressed these same feelings when he writes: "Pursuing my lonely way down the valley, I turned again and again to gaze on the glorious picture, throwing up my arms to inclose it as in a frame. After long ages of growth in the darkness beneath the glaciers, through sunshine and storms, it seemed now to be ready and waiting for the elected artist, like yellow wheat for the reaper; and I could not help wishing that I were that artist. I had to be content, however, to take it into my soul."

It was here in Tuolumne and Yosemite that Muir would gather those who shared his desire to preserve this wilderness area like Theodore Roosevelt and others, and thankfully, they did just that. The waters still as clear as crystal, teeming still with trout.

Muir's "scootchers" began as a child in Dunbar, Scotland, his mountaineering prowess seemingly inbred, though his brother David, seems not to have shared the same level of fearfulness. In the first chapter, Muir writes of his home, "One of our best playgrounds was the famous Dunbar Castle, to which King Edward fled after his defeat at Bannockburn...The roof of our house, as well as the crags and walls of the old castle, offered fine mountaineering exercise." Of course, Muir would drag his brother David out of their room onto the roof after their mother put them to bed, telling them to "sleep like gude bairns". The first "scootcher" (adventure/daring) told in this book. In the same chapter, he writes that a servant girl would tell them about hell where bad people would go to live eternally. Muir exclaimed indomitably that "I could climb out of it. I imagined it was only a sooty pit with stone walls like those of the castle, and I felt sure there must be chunks and cracks in the masonry for fingers and toes."!

The other twenty-one scootchers contain similar tales of Muir rescuing others who attempted to follow his paths as well as his own hair-raising scootchers sliding down glaciers, surviving powerful wind storms and earthquakes in Yosemite and elsewhere.

It was a real treat to read these adventures in those wild, Muir woods of the Sierras.

The Wild Muir.......2004-05-24

This book is a total bore. The flowery description is beautiful for the first three sentences, but then it becomes a tranparent cover-up for a book with no plot! Even I could write a more interesting book, and I failed high school english! Muir was a great person, but he sould have stayed where he was better aquianted: the woods! Anyone who enjoys this book obviously has never seen a tree before. A whole book dedicated to them is ironic and lame.

Muir is crazy!.......2003-09-05

This book tells of several adventures that John Muir had in his life. It confirms that the guy was a bit of a lunatic, but it makes for enjoyable reading. Some of the stories are better than others, but at least they are short and easy to read.

Adventuresome and just plain fun.......2003-07-24

This is a delightful book and will be enjoyed by adults as well as children. John Muir was a remarkable man and I was surprised that he was also a truly gifted writer. Muir writes in a fun, infectious style similar to Mark Twain. He infuses all of his tales with vivid descriptive words and a dose of humor. It's a pure joy to read and shows what an incredibly courageous, physically fit man he was. I decided to buy this book because for years I have hiked larged sections of the famous John Muir Trail in California. The scenic beauty is so overwhelming that it stimulated my interest in the man for whom the trail was named. All I knew was that Muir was a Scottish-born enviromentalist who had lost his sight and then miraculously regained it. But there is so much more to his story than this.

This book will fill you in on many of the adventures Muir experienced. It's amazing that he was able to forge trails and do the things he did in an era when convenience was unheard of. He mapped out the wilderness with nothing more than a compass, a hard set of leg muscles, basic clothing and no comforts. Muir didn't rely on sunglasses, sunscreen, maps, granola bars or cell phones, he was the "real deal" and my respect for him is endless. I can't recommend this book highly enough, it's a joy to read and to learn about this magnificent and underrated man.

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