Book Description
This second edition of
Market Response Models:
-places much more emphasis on the basic building blocks of market response modeling: markets, data, and sales drivers, through a separate chapter.
-splits the design of response models into separate chapters on static and dynamic models.
-discusses techniques and findings spawned by the marketing information revolution, e.g., scanner data.
-emphasizes new insights available on marketing sales drivers, especially improved understanding of sales promotion.
-demonstrates methodological developments to assess long-term impacts, where present, of current marketing efforts.
-includes a new chapter on sales forecasting.
-adds mini-case histories in the form of boxed inserts entitled Industry Perspectives, which are primarily written by business executives.
This book is truly the foundation of market response modeling.
Customer Reviews:
Has All The Facts.......2004-04-11
Great reference for building market models. A lot of good examples. Real world case studies. Easy to understand math formulas. Technical - but good!
Average customer rating:
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Knowledge Management Case Study: Packet of 5
Clay Durr , and
Deborah Duarte
Manufacturer: HRD Press, Inc.
ProductGroup: Book
Binding: Paperback
 General
| Business & Investing
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Human Resources & Personnel Management
| Industries & Professions
| Business & Investing
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Management
| Management & Leadership
| Business & Investing
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General
| Skills
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ASIN: 0874254930 |
Average customer rating:
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Ceremonial Ox of India
Frederick J. Simoons , and
Elizabeth S. Simoons
Manufacturer: Univ of Wisconsin Pr
ProductGroup: Book
Binding: Hardcover
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ASIN: 0299049809 |
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Art of Cycle Analysis: Solar & Lunar Cycles
Manufacturer: Foundation for the Study of Cycles, Incorpora
ProductGroup: Book
Binding: Paperback
Astronomy
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ASIN: 1879192055 |
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High Ground II: Hiking Appalachian Topographic Culture (High Ground)
Bill Rozday
Manufacturer: Virgin Pines Press
ProductGroup: Book
Binding: Paperback
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Mountains
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ASIN: 0966487516 |
Book Description
An examination of the relationship between the natural and cultural history of high topography, with chapters about the mountain people of the Shenandoah National Park area, the native American use of high ground botanicals, and the relationship of the high ground at Harpers Ferry with the Civil War.
Book Description
The sport of ice hockey is going through a transitional period, losing popularity in the United States even as it gains momentum in other countries. The Hockey Dad Chronicles is the touching and funny story of one season in the youth hockey career of Ed Wenck’s son, Oliver, when he played for the Indianapolis Junior Ice. Hockey parents spend an inordinate amount of time and money on their child’s sport of choice — considerably more than soccer, football, or basketball parents dish out. They get their children to the ice rink for 7 a.m. ice time, they travel with them to other states for games every other weekend — and if they’re anything like Ed Wenck, they spend a lot of time sitting in bleachers wondering at the absurdity of it all. As youth hockey grows ever more popular, increasing numbers of parents are seeing their lives taken over by their children’s hockey careers. The Hockey Dad Chronicles will be a familiar, amusing, and moving reminder to them — and to all parents who devote themselves to their children’s extracurricular activities, whether they’re sports, drama, or dance — of what it’s all about.
Customer Reviews:
The Hockey Dad Chronicles.......2007-03-09
I ordered this book about a month ago as a present for my husband. After reading the stories (which are practically like reliving the experiences for any hockey parent), I enjoyed the book so much that I ordered several additional copies that we intend to give out to other 'hockey dads' that are friends of ours.
Realistic Humor.......2006-09-18
Even tho I'm not a parent of a kid on any type of travel team, every inch of this book was relatable. A fun, and very funny venture through the life of an everyday dad as he supports his son's sporting desires. Every page offered a laugh, and leaves you desperate to see what the next page holds. Very well written.
If you have a kid in hockey READ THIS BOOK.......2006-03-30
Being the father of a former youth hockey player, I REALLY enjoyed this book. I am an avid reader, but this is the first time I've felt compelled to write a review. So many of the antcdotes in this book stuck home...the endless road trip, the thought of my son as a future NHLer, the incredible cost...all true. And it's all presented in a very readable, and funny, way. I thoroughly enjoyed this book and recommend it to anyone with a child that plays, or wants to play, hockey.
Book Description
Nationally recognized communication expert Debra Fine reveals the techniques and strategies anyone can use to make small talkin any situation Do you spend an abnormal amount of time hiding out in the bathroom or hanging out at the buffet table at social gatherings? Does the thought of striking up a conversation with a stranger make your stomach do flip-flops? Do you sit nervously through job interviews waiting for the other person to speak? Are you a Nervous Ned or Nellie when it comes to networking? Then its time you mastered The Fine Art of Small Talk. With practical advice and conversation cheat sheets, The Fine Art of Small Talk will help you learn to feel more comfortable in any type of social situation, from lunch with the boss to an association event to a cocktail party where you dont know a soul.
Customer Reviews:
The Fine Art of Small Talk.......2007-05-14
this is a great training and useful to all who are either fearful of speaking to other people in general or as debra described herself for people who just do not know how to move conversations along.
Not much there.......2007-04-18
A slim book with a lot of white space. Wish I had read the book over a cappuccino at a local bookstore rather than actually buying it.
This tape really helped.......2007-01-31
I'm sorry to see so many bad reviews, so I'm taking my first step into cyberspace reviews. I can't speak for the book, but the tape made a real difference in my life. I was painfully shy as a child and teenager and had no clue how to interact with groups until I started teaching myself by observing others at college. I'd gotten better by my mid-20s, but I still dreaded parties where I knew no one or other social gatherings. My attitude was, "I hate small talk, give me something 'real' to talk about."
When I was hired as an executive director of a nonprofit in my mid-30s, I realized I had to teach myself how to work a reception and represent my organization comfortably and competently. This tape gave me the tips I needed, like: Walking in taking responsibility for making others feel comfortable puts you in a better mindset. And seek out the other people who are standing alone -- they'll appreciate you saving them, as they are probably as uncomfortable as you. So - give this a chance.
Good, but not great.......2007-01-03
A little bit boring to read, 'cause it repeats itself a lot
Great Book.......2006-08-24
This books gives great tips and suggestions on how to start conversations. It even give you sample ice breakers. Good book to have and keep around to refresh your small talk skills.
Book Description
This digital document is an article from Industrial Engineer, published by Thomson Gale on October 1, 2005. The length of the article is 1617 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Take the work out of networking: let the art of small talk help you build better business relationships.
Author: Debra Fine
Publication:
Industrial Engineer (Magazine/Journal)
Date: October 1, 2005
Publisher: Thomson Gale
Volume: 37
Issue: 10
Page: 47(3)
Distributed by Thomson Gale
Book Description
Priceless Florida presents the incomparable ecological riches of this unique region in a way that will appeal to young and old, laypersons and scientists. A cornucopia of colorful illustrations and exquisite photos makes you feel you're there. The comprehensive text enlightens with facts and brims with intriguing curiosities while bridging multiple fields in a crisp, readable style that only seasoned science-educators like Drs. Whitney, Means, and Rudloe could offer.
The authors enlighten us on every kind of natural area found within the Sunshine State. Imagine yourself trekking into a hammock, slogging through a swamp, floating down a river, strolling along a beach, hovering over a coral reef, or probing the depths of an underwater cave. You'll discover how everything from soils, rocks, water, and landforms shape flora and fauna—and vice versa. You'll also learn how the survival of some of the world's most endangered species and ecosystems hinges on our actions. Much of Florida has been bought and sold many times over, but this book makes clear how its value truly has no pricetag.
Customer Reviews:
A must have for Florida residents.......2007-05-14
This book is incredible. Forida residents will never look at your natural surroundings the same again. You'll love it.
An Important Book for All Who Love Wild Florida .......2007-01-12
Speaking as both a native Floridian who cherishes our remaining wild places and as a biologist, I must say that this is probably the best book ever compiled that ties all of our ecosystems together and helps us to understand the importance of maintaining all "the cogs in the wheel". If our state is to maintain any of its natural beauty and "wildness", this book should be looked at as the primer for both amature naturalist and professional alike. The text is easily understood and the photographs are amazing.
Add this book to your Florida must read list.......2006-08-23
This book covers every natural area found within Florida. Within each area it will pick several species and detail how they interact with each other. For example, it goes into the relationship between the fox squirrel, longleaf pine and underground fungi in the high pine grasslands.
The authors present the best explanation that I have read why fire is necessary for the survival of ecosystems and species.
Any Florida resident who reads this book will have a greater appreciation for the natural wonders of their state.
Florida Through The Ages.......2005-08-31
The Orlando Sentinel clued me into this book. I wouldn't normally pick up a book that's overtly scientific. Actually the concepts within are pretty fascinating. It tells how Florida was covered by the sea where layers of limestone built up. Some of the fossil evidence links Florida more to Africa than to the North American continent, but the continents edged apart with Florida separating from Africa. Hey, there's a lot more in this book about Florida emerging from the sea and resubmerging, changes in the ocean currents, how it was affected by the ice ages, and the appearance of "early hominids."
Great Book on Florida Ecosystems!.......2005-04-05
As a required text for a wildlife of Florida class, I was obligated to purchase this book. I was overjoyed to see that I was going to get a text book for less than 20 bucks. When it arrived I simply couldn't believe that this book was priced as it was. The pictures alone rival any coffee table book on Florida I've ever see. I could stop the review here and say that for the pictures alone this book is clearly worth the price, however, it isn't just a picture book.
This book is somewhat like another excellent book on Florida ecosystems called "Ecosystems of Florida" by Myers and Ewell. The biggest difference, besides the heavy dose of great pictures, is that the text of this book isn't as detailed nor does it contain the level of scientific data as the Myers and Ewell book. This book is more suited to the newcomer to the environmental field or to someone just curious about Florida wildlife.
The Chapters or units this book is broken down into divide the areas of concentration into an overview of the state, inland communities (uplands, wetlands, and waters), and coastal communities. Each section is further divided into specific ecosystems. Within those chapters dealing with specific ecosystems you'll find a great narrative of the system, numerous illustrations, lots of interesting sidebars, and of course, stunning pictures of the system and its wildlife including plants, geologic formations (where notable), insects, fish, herps, mammals, and birds.
Where this book really shines compared to the Myers and Ewell book (besides the photos) is this book's attention to the wildlife of Florida in both descriptive and photographic form. Not only do you learn about the physical attributes of a system but you get a good overview of the flora and fauna found in the system also. Reading this book is the next best thing to walking through the systems you'll read about.
While not the most detailed book on Florida ecosystems, it provides an excellent overview of them. It is definitely a worthwhile addition to your collection of Florida books and very much a great value at its current price. It is absolutely worth the 5 stars.
Book Description
Real Time caused a sensation with its provocative look at doing business in a real time world, a world created on demand, where customers demand instant gratification...or else. Now available in paperback, this pathbreaking book reveals why managers today must be prepared for anything-anytime, anywhere, and in-your-face. We get cash in seconds at ATMs, we watch wars unfold instantaneously on live TV. Technology today compresses to zero the time needed to acquire information, to make decisions, to react, and to innovate. The companies best equipped for the twenty-first century understand that real time means exceptional responsiveness to customer expectations, and are seizing the opportunities that our real time reality presents. Real Time explores how to create a sensing organization that constantly monitors, queries, verifies, adjusts, tries, and initiates. It will spark your imagination, move you to think in new ways, and ignite a lively debate on how to dominate in real time.
Customer Reviews:
Making decisions at light speed.......2006-02-21
Recent technological advances have made it easier for us to do more in less time. Regis McKenna, chairman of The McKenna Group, asserts that this technology has reset our business clocks to run on real time. Real time isn't just about doing things faster, says McKenna, it's about making decisions and responding to change and customer expectations in the smallest possible amount of time. Businesses cannot remain competitive unless management builds speed into strategic thinking at all levels of the organization. McKenna offers the following tips on managing your company in real time:
· Create a Real-Time organizational culture. Make sure employees at all levels of the organization are invested in operating the business in Real-Time.
· Offer customers choices, but make it easy for them to choose. Customers must be familiar with the options and the interface must be easy for them to use.
· Develop a marketing strategy based on dialogue. Talk with customers instead of at them. Find ways to include input from customers into your products and services.
· Give your customers what they want: Service. Use technology to give real time service to your customers. Often customers can use the Internet to service themselves better than you could.
· Create an internal network to connect your people. Make it possible for information flow freely and quickly between divisions in your company.
· Pay no attention to official productivity statistics. Conventional measures may not be able to capture the kinds of value that information technology has added to industry.
· Be prepared to handle anything. Increase your data gathering resources. Use software to synchronize divisions in your organization with one another. Be prepared to learn as you go.
This book could be 2 pages long. .......2005-01-13
Basically, it says that the world is moving fast, everyone is using the Internet, and that fast is more important than quality. Not worth wasting time with this book.
Not Pedestrian at All--Packed with Insights.......2003-07-10
Below is my review as planned before reading all the negative reviews....everyone brings their own baggage to any book. Following this short review, which was originally written for national intelligence professionals, I have added an addendum with a specific experience in France that illustrates why this book is valuable to anyone willing to take the time to reflect on its fundamentals.
------------------------
This may be one of the top three books I've read in the last couple of years. It is simply packed with insights that are applicable to both the classified intelligence community as well as the larger national information community. The following is a tiny taste from this very deep pool: "Instead of fruitlessly trying to predict the future course of a competitive or market trend, customer behavior or demand, managers should be trying to find and deploy all the tools that will enable them, in some sense, to be ever-present, ever-vigilant, and ever-ready in the brave new marketplace in gestation, where information and knowledge are ceaselessly exchanged."
-----------------------
ADDENDUM: In coming to post the above review I noted a number of negative reviews along the lines of "so 1970's", "no new ideas", etc. Naturally any book is going to strike people with different levels of intelligence and experience differently. Our advice to intelligence professionals and managers at any level is to dismiss those other opinions, spend $20 and 1-2 hours with this book, and judge for yourself. Among many reasons why we found this book meaningful, given our focus on global coverage, weak signals, and being effective in 29+ languages, is the following experience:
In 1994, attending the French national conference on information, we heard one of the leaders of the French steel industry discussing a multi-million dollar business intelligence endeavor (in France this includes business espionage and government espionage in support of business) against steel industries around the world. The punch line, however, was stunning. At the end of it all, he said, they failed because they focused only on the steel industry. In the end, the plastics industry ate their lunch because it was able to develop very good plastic substitutes for automobile parts, including automobile under-carriage parts, and this hurt the French steel industry badly. It was from this occasion that we crafted Rule 003 (Book 2, Chapter 15) on the importance of Global Coverage, whose sub-title could be "cast a wide net." McKenna has the basics right.
Really not so good........2002-03-31
Real Time is really not so good. No new ideas or inspiring thoughts. Reading it is a waste of time basically. I gave it two because you always learn something from "getting into" the writers mind.
Merging Technology, Speed, and Customer Satisfaction!.......2000-09-25
Real Time is a tremendous help in understanding that technology, speed, and customer satisfaction have brought a world where action and reaction are concurrent, and sequential actions outdated. Sequential actions are of the modern, 20th century age. Concurrent actions are of the postmodern, 21st century age.
It is a welcome addition to the collection of books that help us think about how our systems have to change in response to technology and speed. As a relatively short book it is a good one to give to people who need a basic understanding of the concepts, but do not need to know all the details.
It also adds to the collection of books that help us rethink our approach to customer service in terms of the use of technology and the speed of response. It helps raise the bar on how we provide solutions to our customers, and not just fixes.
It presses all organizations to anticipate future leaps in technology and relationships so that they are prepared to respond to new needs expressed by many of their customers. At the same time it forces organizations to think about whether they will run on two tracks or one track. The two tracks would be to run with people who demand real time and with people who do not see or participate in the real time transformation. Many organizations need to be prepared to run on one track and leave behind--for mediocre organizations--those customers who do not get it, understand real time, or go digital.
Book Description
Right here. Right now. Tailored to me. Served up the way I like it. If the new customers spelled their expectations out on a billboard, then this is what you would read. From the author of Relationship Marketing comes a pathbreaking book on doing business in a real time world-one in which time and distance vanish, action and response are simultaneous, and customers demand instant gratification-or else. Technology is continually transforming our existence in profound ways, and the pace of change is speeding up, not slowing down: we get cash in second at ATMs, we watch wars unfold instantaneously on live television. Almost all technology today compresses to zero the time needed to acquire and use information, to make decisions and initiate actions, to deploy resources and innovate.
Average customer rating:
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The European Union: Annual Review 2002/2003 (Jcms Journal of Common Market Studies)
Manufacturer: Blackwell Publishing Limited
ProductGroup: Book
Binding: Paperback
Economic Policy & Development
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ASIN: 1405108770 |
Book Description
The Annual Review, produced in association with JCMS, the Journal of Common Market Studies, covers the key developments in the European Union, its Member States and applicant countries in 2002/2003. It contains key analytical articles on political, economic and legal issues in the EU by leading experts, together with a keynote article on the future of Franco-German relations in the Union by Thomas Pedersen.The Review is the most up-to-date and authoritative source of information for those engaged in teaching and research or who are simply interested in the European Union. One new innovation, beginning with the 2002/2003 issue, is that the Review 's focus has been widened to include coverage of political and economic developments in the applicant countries that are soon to be full members of the Union.
Average customer rating:
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Economic Impact of EU Membership on Entrants: New Methods and Issues
Manufacturer: Springer
ProductGroup: Book
Binding: Hardcover
Economic Policy & Development
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| Business & Investing
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Exports & Imports
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International
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General
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ASIN: 0792375742 |
Book Description
This volume centres on the issues surrounding the likely economic impact that EU membership has on joining nations, with the main emphasis on new issues and methods. Given the significantly greater level of economic integration that now exists in the EU, accession brings up a host of issues that either did not arise or were of secondary importance during earlier enlargement waves. For instance, EU membership now entails eventual membership in the monetary union. This raises a series of new issues such as interest rate convergence, exchange rate stability and the loss of sovereignty over monetary policy. Additionally, these macro issues interact with micro issues such as export performance, capital formation and foreign direct investment (FDI). Migration, unemployment and foreign direct investment are further issues that acquire a magnified importance for the prospective entrants. All of these questions are treated in the contributions in Economic Impact of EU Membership on Entrants: New Methods and Issues that should be of particular interest to academics as well as decisionmakers in prospective member countries. Richard E. Baldwin worked for the Institute of International Studies. He was a Senior Staff Economist for the President's Council of Economic Advisors in the Bush Administration (1990-1991) and has advised the European Commission on several integration issues. He has also worked in the past for the European Commission, EFTA, the OECD, the FCO, the World Bank, USAID and UNCTAD. From 1991 to 2001 he was Co-Director of the International Trade Programme of the Centre for Economic Policy Research. His areas of specialisations are international trade, regional integration, and economic geography. Before coming to Geneva in May 1991, he was a professor at Columbia University Business School, having done his PhD in economics at MIT, an MSc at LSE, and a first degree at the University of Wisconsin-Madison. Aymo Brunetti is Head of Economic Analysis in the State Secretariat of Economic Affairs of the Federal Department of Economic Affairs, Switzerland. In addition, he is Professor of Economics at the University of Basel and teaches at the University of Bern, Switzerland.
Average customer rating:
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Cook Islands Business Intelligence Report
USA International Business Publications
Manufacturer: International Business Publications, USA
ProductGroup: Book
Binding: Paperback
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ASIN: 0739764314 |
Books:
- Mastering Technical Analysis (Mcgraw-Hill Trader's Edge)
- Merchants and Revolution: Commercial Change, Political Conflict, and London's Overseas Traders, 1550-1653
- Microeconomics: Principles and Policy, 2004 Update
- Money Map: A Simple System for Records Management
- Moral Sentiments and Material Interests: The Foundations of Cooperation in Economic Life (Economic Learning and Social Evolution)
- Prac Set 3 Acctng Prin
- Principles of Microeconomics, Fourth Edition
- Pring on Price Patterns : The Definitive Guide to Price Pattern Analysis and Intrepretation
- Private Truths, Public Lies: The Social Consequences of Preference Falsification
- Project Management Methodologies: Selecting, Implementing, and Supporting Methodologies and Processes for Projects (Youth Communicates)
Books Index
Books Home
Recommended Books
- Educational Psychology: Theory and Practice
- Einstein Never Used Flashcards: How Our Children Really Learn--and Why They Need to Play More and Me
- Distorted Images: British National Identity and Film in the 1920s
- Darkness and light: The analysis of doctrinal statements
- Employment Law for Business
- End of Watch:Chicago Police Killed in the Line of Duty, 1853-2006
- Hiking California's Desert Parks, 2nd: A Guide to the Greatest Hiking Adventures in Anza-Borrego, Jo
- Valuation: Setting Sound Business Goals
- Demystifying Economics : The Book That Makes Economics Accessible to Everyone--Expanded Second Editi
- Search Smart and Get Ahead
Building Models for Marketing Decisions (INTERNATIONAL SERIES IN QUANTITATIVE MARKETING Volume 9) (International Series in Quantitative Marketing)
Bayesian Statistics and Marketing (Wiley Series in Probability and Statistics)
Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing)
Quantitative Models in Marketing Research
Marketing Engineering, Revised Second Edition
