The Magazine From Cover to Cover : Inside a Dynamic Industry

Book Description

This fascinating overview examines the planning and organizing of a magazine and its staff and explains editorial, design, production, legal, and ethical issues, as well as industry trends. It shows how magazines reflect and influence the world around them.

Customer Reviews:

for those interested in magazines... .......2007-09-20

i bought this book back in 2000 and had lost it. i recently bought it again from amazon... because it is a gem. anyone interested in magazines need to pick it up. it is money well-spent.

Worth its reasonable cost.......2004-05-06

Although not the best reference for a Published by Kinko's magazine, this is a wonderful resource for someone who's serious about getting into the business or is already there. It's the book you'll pull off the shelf once a year to read - and refresh your magazine's focus. A comprehensive and thoughtful ground-up look at the business. Writers wishing to break into magazine work would do well to read this first.

bad book.......2004-02-27

this book is so bad that i couldn't understand it for a second!!

A great book........2003-06-29

I pretty much thought I had read all the best books concerning starting a new magazine or getting work within the industry. Then, I found The Magazine From Cover To Cover.

This book will grab you in such a manner as does your favorite magazine.

Interested in magazine historical trends? Read chapters 3 and 4.

Why are magazines important? Or, better yet, how can attitudes be changed by magazines? Re-read chapters 3 and 4, then go on to read chapters 11 and 12 BEFORE you screw up!

This book probably does a better job than most others in showing why magazines have been important; how they can lead a revolution in society; what layout design and what editorial tone should be taken to appeal to your audience; and, especially, why doing that which gains notoriety may not be wise ethically, morally or financially.

This is a terrific book with the look and feel and dynamic spirit of a magazine.

The best for the industry.......2003-06-17

Verry comprehansive and useful. It was the first book about magazines I've read. I have read 5 books about publishing and starting magazine. It is the best. I publish magazine "Education and Career" a tousands miles away from USA /Bulgaria/ and use this book like bible. Tanks to autors.

Book Description

In business today, it is critical for companies of all sizes to have a comprehensive Workplace Violence policy. Through the identification and definition of the four types of workplace violence most commonly recognized, the book seeks to provide low cost, no-cost, and full-scale programs. Each of the sub-sections reviews ways in which small and large businesses can prepare for each type of workplace violence, prevention tactics to minimize the risks of such incidents, and methods for responding to any and all situations. Included are sample policies, crisis management plans, procedures and training modules. Also included are resources, both public and private, which can help any business to create and implement their own workplace violence procedure.

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Book Description

People like to believe in a past golden age of `traditional' English countryside, before large farms, machinery, and the destruction of hedgerows changed the landscape forever. However, that countryside may have looked both more and less familiar than we imagine. Take, for example, today's startling yellow fields of rapeseed, seemingly more suited to the landscape of Van Gogh than Constable. They were in fact, thoroughly familiar to fieldworkers in seventeenth-century England. At the same time, some features that would have gone unremarked in the past now seem like oddities. In the fifteenth century, rabbits were reared in specially guarded warrens as luxury food for rich men's tables; whilst houses had moats not only to defence but to provide a source of fresh fish. In the 1500s we find Catherine of Aragon introducing the concept of fresh salad to the court of Henry VIII; and in the 1600s, artichoke gardens became a fashion of the gentry in their hope of producing more male heirs. The common tomato, suspected of being poisonous in 1837, was transformed into a household vegetable by the end of the nineteenth century, thanks to cheaper glass-making methods and the resulting increase in glasshouses. In addition to these fascinating images of past lives, Joan Thirsk reveals how the forces which drive our current interest in alternative forms of agriculture - a glut of mainstream meat and cereal crops; changing patterns of diet; the needs of medicine - have striking parallels with earlier periods of our history. She warns us that today's decisions should not be made in a historical vacuum. We can still find solutions to today's problems in the hard-won experience of people in the past.

Alternative Agriculture: A History: From the Black Death to the Present Day

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Alternative Agriculture: A History: From the Black Death to the Present Day
Joan Thirsk
Manufacturer: Oxford University Press, USA
ProductGroup: Book
Binding: Paperback

General | World | History | Subjects | Books

Social History | Historical Study | History | Subjects | Books

History of Technology | Technology | Science | Subjects | Books

General | Agricultural Sciences | Science | Subjects | Books

History | Agricultural Sciences | Science | Subjects | Books

Book Description

People like to believe in a past golden age of traditional English countryside, before large farms, machinery, and the destruction of hedgerows changed the landscape forever. However, that countryside may have looked both more and less familiar than we imagine. Take todays startling yellow fields of rapeseed, seemingly more suited to the landscape of Van Gogh than Constable. They were, in fact, thoroughly familiar to fieldworkers in seventeenth-century England. At the same time, some features that would have gone unremarked in the past now seem like oddities. In the fifteenth century, rabbit warrens were specially guarded to rear rabbits as a luxury food for rich mens tables; whilst houses had moats not only to defend them but to provide a source of fresh fish. In the 1500s we find Catherine of Aragon introducing the concept of a fresh salad to the court of Henry VIII; and in the 1600s, artichoke gardens became a fashion of the gentry in their hope of producing more male heirs. The common tomato, suspected of being poisonous in 1837, was transformed into a household vegetable by the end of the nineteenth century, thanks to cheaper glass-making methods and the resulting increase in glasshouses. In addition to these images of past lives, Joan Thirsk reveals how the forces which drive our current interest in alternative forms of agriculture a glut of meat and cereal crops, changing dietary habits, the needs of medicine have striking parallels with earlier periods in our history. She warns us that todays decisions should not be made in a historical vacuum: we can find solutions to our current problems in the experience of people in the past.

Book Description

The bestselling author of He, She, and We analyzes two mythic stories that illuminate the malaise of our time--the wounded feeling function.

Customer Reviews:

A little too brief to be of use.......2006-12-30

Mr Johnson tends to produce books which are too brief.

This one is 112 small pages with large margins.
What he discusses in the book is interesting and valuable but to achieve this level of brevity he assumes that the reader basically is quite clued in on the subject matter. For my tastes, I find he makes quite large jumps that I fail to follow, for example in the interpretation of folk tales and myths.

As an introductory overview leading to further reading of authors who flesh out the details, the book may have value, but I think I would rather just go directly to the details.

I find Marie-Louise Von Franz to be a much more useful author in terms of gaining insight into Jungian analysis and being able to apply it to my personal issues.

You must read this book.......1999-06-17

This book, quite simply, will redefine your relationships with women. You will examine how women fit into your life, and how you fit into theirs. An important book for the "men's movement" (if there still is one).

Lying with the Heavenly Woman: Understanding and Integrating the Feminine Archetypes in Men's Lives

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Lying with the Heavenly Woman: Understanding and Integrating the Feminine Archetypes in Men's Lives
Robert A. Johnson
Manufacturer: HarperSanFrancisco
ProductGroup: Book
Binding: Paperback
ASIN: B000OF0JY8

Book Description

Most active cellular functions involve motion. From such subtle subcellular actions as the sorting and targeting of vesicles and organelles leading to the release of hormones to the complex rearrangements of a sphere of embryonic cells forming the body plan of a complete organism, motility of cells is exhibited along a wide range of observable behaviors. Despite this phenomenon, however, the views of modern biology historically have been based on static images and models constructed from biochemical evidence.

Motion Analysis of Living Cells is the first volume to compile the latest research by prominent specialists in molecular and cell biology, presenting newly developed techniques for studying cellular motions and critical analyses of the information these techniques can yield. Focusing on actin-based motility systems and drawing on the latest advances in the techniques of biochemistry, biophysics, microscopy, computer-assisted motion analysis, and molecular genetics, the works in this collection will prove invaluable to future research in embryogenesis, cancer, and diseases related to the cellular immune system.

Among the topics covered:
* Bacterial motility and chemotaxis
* New technologies for characterizing motility-related parameters
* Methods for analyzing the cortical tension of normal cells compared to abnormal cells
* Model for how a cell extends a pseudopod
* Computer-assisted analyses of cytoskeletal mutants of Dictyostelium discoideum
* Emerging methods for studying how cells respond to topographical cues at the substratum
* Polymerization of host actin to facilitate propulsion
* Genetic approaches to the regulatory mechanisms involved in early zebra fish morphogenesis and specification of cell fates
* Specific examples of single cell motility in embryogenesis
* Research oriented toward understanding cancer cell arrest, extravasation, and migration

A groundbreaking treatment of motion analysis of animal cells, Motion Analysis of Living Cells is a thorough review for professionals as well as a comprehensive introduction for students and researchers in the field. It is must reading for cell and developmental biologists, microbiologists, immunologists, neuroscientists, cancer researchers, zoologists, and basic researchers in reproductive medicine.

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Motion Analysis of Living Cells
David R. Soll
Manufacturer: Wiley, John & Sons, Incorporated
ProductGroup: Book
Binding: Paperback
ASIN: B000MHGRJO

Motion Analysis of Living Cells (Techniques in Modern Biomedical Microscopy)

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Motion Analysis of Living Cells (Techniques in Modern Biomedical Microscopy)
Soll
Manufacturer: Wiley-Liss
ProductGroup: Book
Binding: Hardcover
ASIN: B000N6BLKE

The Boston Red Sox : 100 Years -- The Official Retrospective
Average customer rating:

The Sox are a great team

Beautifully designed, lacks mystique

Grand Slam

Grew Up a BoSox Brat

The Boston Red Sox: 100 Years--The Official Retrospective

The Boston Red Sox : 100 Years -- The Official Retrospective
The Sporting News
Manufacturer: Sporting News
ProductGroup: Book
Binding: Hardcover

General | Baseball | Sports | Subjects | Books
History | Baseball | Sports | Subjects | Books
General | Sports | Subjects | Books
Similar Items:

Fenway: A Biography in Words and Pictures

Red Sox Nation: An Unexpurgated History Of The Red Sox

ASIN: 0892046775

Book Description

100 years of incredible Red Sox history comes alive with The Boston Red Sox, an officially licensed book of Major League Baseball. FEATURES: Green Monster - The most famous fence in the Majors; The all-time starting nine; The Rivalry; The Yankees vs. the Red Sox; 1967, Yaz's year and the wild ride to the World Series; Fenway Park; The great years: 1903 - 1918; The unforgettables, including Ted Williams' season-ending doubleheader; Red Sox characters - Luis Tiant and Tony Conigliaro - and others; Embossed Dust Jacket, shrink-wrapped.

Customer Reviews:

The Sox are a great team.......2004-07-16

This book is a great look at the Boston Red Sox whom are finally shed of some negative influences and are hopefully poised to win their first championship in ages! By the way, YANKEES SUCK!

Beautifully designed, lacks mystique.......2003-12-27

This is the feel good book of the century as far as Red Sox retrospectives go -- a true Sox fan could only buy this book for the cover (or, as I did, for the great graphics inside). Beautifully designed throughout, this "official" retrospective lacks the heart of the Red Sox mystique: the need for card-carrying members of the Red Sox Nation to ultimately mourn the great losses endured over the past 100 years and still believe. I had to crack open Shaughnessy's "The Curse of the Bambino" to right myself.

Grand Slam.......2002-04-12

Ken Leiker, Alan Schwarz, and Mark Vancil wrote this book The Boston Red Sox. Although these people wrote a lot of this book, the Red Sox players themselves had a lot to say. This book was about the Red sox team, and Fenway Park. A major is about past red sox players, and the stars on the team in 2001. There was a lot of good information and statistics on the players. For instance did you know that, after the game in Fenway Park some of the away teams go into the Green Monster scoreboard, and sign there names. This book wasn't a book that would drag on, each page told another great fact, or quote. The photography was incredible. Nice clear, easy to see colors, and some very exciting action shots. Read it if you like baseball, and he Boston Red Sox. This book was a home run; I highly suggest you purchase this book.

Grew Up a BoSox Brat.......2002-04-05

Let me add my 2¢ (for 2 stars). The pictures are great, only it would have been nice to know WHO the pictures were of. I thought it would be a 100 year history, but I was wrong. What they wrote about was informative, heart-tugging and interesting. There just wasn't enough of it to justify the subtitle "100 years. The Official Retrospective."

The Boston Red Sox: 100 Years--The Official Retrospective.......2001-11-01

The above review nails this book on the mark. Excellent pictures, but the writing leaves something to be desired. There are nice charts/graphs/timelines, however. Definitely NOT a definitive history of the Red Sox, but a nice addition if you have a Red Sox library of books.

Product Description

Need to contact a celebrity? Now you can! "The Celebrity Black Book 2007" contains over 55,000 accurate celebrity addresses for movie, television, music and sports stars as well as politicians, authors,models, directors, producers, world leaders, religious figures, and more... even reality TV stars! Everyone who is anyone is included. Perfect for fans, businesses, nonprofits, authors, and the media.

Customer Reviews:

Very Thorough! Highly Recommended for Addresses!.......2007-08-18

My husband wanted this book because he's a big sports fan. The $50 price-tag seemed high until I saw the book and how much research the author poured into it. Now I'm wondering why the book doesn't cost $100 instead!

Anyone you can think of is in this book from politicians, sports figures, actors, actresses, singers, bands, etc. This books is updated for 2007 so it's recommended that you AVOID the cheaper, older books and get this one.

I wish they would have provided a more thorough, detailed synopsis of this book on the Amazon description page otherwise I would have purchased it months ago!

HIGHLY RECOMMENDED!

A Great Resource!.......2007-06-18

The 2007 Celebrity Black Book is a "Must Have" for any fan, buisness, or non-profit organization. With over 55,000 acurate celebrity contact addresses it's hard not to find who you are looking for whether it's an actor, sports star, writer, musician or even buisness mogul! No other celebrity list can compare to The Celebrity Black Books wide variety of celebrities which is what makes it one of the hotest resources for celebrity contact information today. The Celebrity Black Book has been featured on CNN, Entrepreneur Magazine, Publishers Weekly, IN Los Angeles Magazine, an The Library Journal. CNN quotes "It's Amazing!".

The Celebrity Black Book: Over 55,000 Accurate Celebrity Addresses (Celebrity Black Book)

Average customer rating:

This book has the addresses of EVERYONE
Best Purchase Ever
0 for 1
Best Address Book Ever

The Celebrity Black Book: Over 55,000 Accurate Celebrity Addresses (Celebrity Black Book)

Manufacturer: Mega Niche Media
ProductGroup: Book
Binding: Paperback

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Similar Items:

The Address Directory of Celebrities in Entertainment, Sports, Business & Politics, Second Edition
The Address Book: How to Reach Anyone Who Is Anyone (Address Book)
Ten-Tronck's Celebrity Directory 2006-07 (Celebrity Directory)
Addresses of the Rich & Famous: How to Reach the World's Movers and Shakers
The Celebrity Address Directory & Autograph Collector's Guide

ASIN: 0970709579

Book Description

This new 2006 edition contains accurate contact information for more than 55,000 movie and TV stars, musicians, athletes, politicians, authors, models, directors, producers, world leaders, religious figures, and more. The addresses in this book are the best addresses at which to reach the stars. Some addresses are the stars' agents, managers, publicists, or personal assistants.

Customer Reviews:

This book has the addresses of EVERYONE.......2007-04-10

This book has the addresses of anyone and everyone you would ever possibly want to contact.
So far I have gotten 3 autographed photos from celebrities. I am eagerly awaiting more.
This is the best celebrity address book I have ever gotten. I have been collecting celebrity autographs for about 10 years now, and this is by far the most extensive and complete address book out there.
However- if you are looking for the home addresses of celebrities- you will be out of luck in this case. Most of the addresses are for their agents/talent agencies/casting companies. I would highly doubt that there is a book which has celebrities home addresses. However that would be cool.

Best Purchase Ever.......2007-03-09

What an investment!!! I've already received quite a few autographs from the celebrities in this address book. If you are an autograph collector or just want to write to your favorite celebs, this is the book to purchase! Thank you very much, Amazon!!! This is my best purchase to date!

0 for 1.......2006-11-12

I lost all trust for this book, the first request I sent out came back "Return to Sender- Address Unknown", I won't waste any more time with it, it's going in the trash tomorrow, it would have been quicker to flush money down the toilet then to buy this book!!!

Best Address Book Ever.......2006-03-09

I've purchased address books to the famous for years, and this is the best by far. There's virtually no address missing from the book. It appears very current and I trust the accuracy to run quite high compared to other books out there.

Book Description

Bungalow: The Ultimate Arts & Crafts Home is the definitive compilation of Arts & Crafts architecture, philosophy, and architectural details. Bungalow expert Jane Powell examines a variety of bungalows and Arts & Crafts homes across the U.S. and Canada, exploring and dissecting the best to come up with a book that defines the very nature of the bungalow itself.

Customer Reviews:

much more than just a coffee table book.......2005-11-13

This is my first contact with Powell/Svendsen's books, and while it is indeed coffee table size (it needs to be large to accommodate the beautiful photography)it is so charming and readable that, without so intending, I READ it (in one sitting, yet). We have several other books of gorgeous bungalows, many with the same houses as subjects, with accomanying commentary equivalent to dry stale cornflakes; this one is crumpets and cream. Like others documenting bungalow style architecture, this book is not intended as a construction or instruction manual, but as inspiration. For admirers of bungalow style and for those seeking a picture to replace the thousand words BUNGALOW is an easy choice.

A beautiful book.......2005-08-23

This book is lovely to look at with marvelous pictures. A great 'coffeetable book. My only complaint is that it is light on 'how to' information.

Bungalow: the Ultimate Arts & Crafts Home

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Bungalow: the Ultimate Arts & Crafts Home
Jane Powell
Manufacturer: Gibbs Smith Publishers
ProductGroup: Book
Binding: Hardcover
ASIN: B000N65650

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