The Memory Jogger 9000/2000: A Pocket Guide to Implementing the ISO 9001 Quality Systems Standard Based on BSR/ISO/ASQ Q9001-2000
Average customer rating: Not rated
    The Memory Jogger 9000/2000: A Pocket Guide to Implementing the ISO 9001 Quality Systems Standard Based on BSR/ISO/ASQ Q9001-2000
    Robert W. Peach , Bill Peach , and Diane S. Ritter
    Manufacturer: Goal/QPC
    ProductGroup: Book
    Binding: Spiral-bound

    GeneralGeneral | Business & Investing | Subjects | Books
    ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
    Production & OperationsProduction & Operations | Management & Leadership | Business & Investing | Subjects | Books
    Quality ControlQuality Control | Management & Leadership | Business & Investing | Subjects | Books
    GeneralGeneral | Reference | Business & Investing | Subjects | Books
    Production, Operation & ManagementProduction, Operation & Management | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
    GeneralGeneral | Reference | Subjects | Books
    Similar Items:
    1. The ISO 9000 Handbook Fourth Edition The ISO 9000 Handbook Fourth Edition
    2. ISO 9001 Survival Guide, Third Edition ISO 9001 Survival Guide, Third Edition
    3. The Memory Jogger II The Memory Jogger II
    4. ISO 9000 Quality Systems Handbook, Fifth Edition ISO 9000 Quality Systems Handbook, Fifth Edition
    5. The Team Memory Jogger The Team Memory Jogger

    ASIN: 1576810321

    High Performing Teams In Brief (Marketing Series. Practitioner)
    Average customer rating: 4 out of 5 stars
    • Team building
    High Performing Teams In Brief (Marketing Series. Practitioner)
    Michael Colenso
    Manufacturer: Butterworth-Heinemann
    ProductGroup: Book
    Binding: Paperback

    WorkplaceWorkplace | Organizational Behavior | Business & Investing | Subjects | Books
    GeneralGeneral | Business & Investing | Subjects | Books
    Human Resources & Personnel ManagementHuman Resources & Personnel Management | Industries & Professions | Business & Investing | Subjects | Books
    Decision-Making & Problem SolvingDecision-Making & Problem Solving | Management & Leadership | Business & Investing | Subjects | Books
    ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
    MotivationalMotivational | Management & Leadership | Business & Investing | Subjects | Books
    EntrepreneurshipEntrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
    All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
    ASIN: 0750633549

    Book Description

    High Performing Teams is the essential handbook for managers seeking to enhance productivity and revitalize the workplace. It shows how to put teams together and accelerate their development so that they become high performing more quickly and thus repay the investment in setting them up.

    The book touches on the extensive theoretical background of teaming and focuses on pragmatic advice and experience. It is: *rich in case studies and applications *full of quick and easy checklists *and contains executive summaries.

    Michael Colenso is a freelance consultant and an Associate of Wilson Learning and of the Europe Japan Centre.

    The ...in brief books provide a critical 'snapshot' of the major management fashions and fads influencing business strategy. They cut through the consultants' jargon and steer a practical, common sense course through the theory and hype. They provide managers with a balanced view based on evidence rather than missionary zeal, so that they can be better informed.

    Author is a highly experienced author/project manager of training and open learning materials
    Short, straightforward, comprehensive, pragmatic and broadly sympathetic to the daily plight of the line manager trying to manage change
    It really is a useful 'How to' book with practical advice on building and developing high performing teams.

    Customer Reviews:

    4 out of 5 stars Team building.......1999-11-24

    A most useful book that looks at how to develop teams that can work effectively together. Easy to read and succinct, ideal for busy people to dip into.

    Hungry For Trade: How the Poor Pay for Free Trade (Global Issues Series (Zed Books).)
    Average customer rating: 4 out of 5 stars
    • Good information, though sometimes repetative and unclear.
    Hungry For Trade: How the Poor Pay for Free Trade (Global Issues Series (Zed Books).)
    John Madeley
    Manufacturer: Zed Books
    ProductGroup: Book
    Binding: Hardcover

    Economic Policy & DevelopmentEconomic Policy & Development | Economics | Business & Investing | Subjects | Books
    Exports & ImportsExports & Imports | Economics | Business & Investing | Subjects | Books
    GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
    GeneralGeneral | International | Business & Investing | Subjects | Books
    GeneralGeneral | Politics | Nonfiction | Subjects | Books
    AgronomyAgronomy | Agricultural Sciences | Science | Subjects | Books
    GeneralGeneral | Agricultural Sciences | Professional Science | Professional & Technical | Subjects | Books
    ASIN: 1856498646

    Book Description

    John Madeley shows that the food imports of many developing countries are rising sharply while their food exports are not. He argues there is a contradiction between Western governments' rhetoric on reducing world poverty and their pursuit of more trade liberalization--against the wishes of most of the world. Food security affects us all. There is no more important issue.

    Customer Reviews:

    4 out of 5 stars Good information, though sometimes repetative and unclear........2007-05-04

    I really enjoyed this book, and it has dramatically affected the way I look at the world. That said, at times I wished it had been written better. Often I felt that it repeated itself or stated facts without explaining them or placing them in any sort of context. A good start.
    Agriculture and environmental history. (Review Essays/Notes Critiques).(3 books)(Book Review): An article from: Labour/Le Travail
    Average customer rating: Not rated
      Agriculture and environmental history. (Review Essays/Notes Critiques).(3 books)(Book Review): An article from: Labour/Le Travail
      John Varty
      Manufacturer: Canadian Committee on Labour History
      ProductGroup: Book
      Binding: Digital

      GeneralGeneral | Business & Investing | Subjects | Books
      GeneralGeneral | Business & Investing | Subjects | e-Docs | Formats | Books
      ASIN: B0008G7POU
      Release Date: 2005-07-30

      Book Description

      This digital document is an article from Labour/Le Travail, published by Canadian Committee on Labour History on September 22, 2002. The length of the article is 4682 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

      Citation Details
      Title: Agriculture and environmental history. (Review Essays/Notes Critiques).(3 books)(Book Review)
      Author: John Varty
      Publication: Labour/Le Travail (Refereed)
      Date: September 22, 2002
      Publisher: Canadian Committee on Labour History
      Page: 297(11)

      Article Type: Book Review

      Distributed by Thomson Gale

      Highlights of Spanish Astrophysics II
      Average customer rating: Not rated
        Highlights of Spanish Astrophysics II

        Manufacturer: Springer
        ProductGroup: Book
        Binding: Hardcover

        AstronomyAstronomy | Astronomy | Science | Subjects | Books
        Astrophysics & Space ScienceAstrophysics & Space Science | Astronomy | Science | Subjects | Books
        Solar SystemSolar System | Astronomy | Science | Subjects | Books
        GeneralGeneral | Science | Subjects | Books
        AstronomyAstronomy | Astronomy | Professional Science | Professional & Technical | Subjects | Books
        Astrophysics & Space ScienceAstrophysics & Space Science | Astronomy | Professional Science | Professional & Technical | Subjects | Books
        GeneralGeneral | Mathematics | Sciences | New & Used Textbooks | Stores | Books
        AstronomyAstronomy | Sciences | New & Used Textbooks | Stores | Books
        All Amazon UpgradeAll Amazon Upgrade | Amazon Upgrade | Stores | Books
        Professional & TechnicalProfessional & Technical | Amazon Upgrade | Stores | Books
        ScienceScience | Amazon Upgrade | Stores | Books
        All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
        ProfessionalProfessional | Qualifying Textbooks - Fall 2007 | Stores | Books
        ScienceScience | Qualifying Textbooks - Fall 2007 | Stores | Books
        ASIN: 0792369742

        Book Description

        This volume documents the contributions presented at the 4th Scientific Meeting of the Spanish Astronomical Society (SEA). Covering a wide range of topics, the 146 contributed papers give a comprehensive overview of the current state of Spanish astronomy. The Proceedings include special reviews dealing with the cosmological information obtained from galaxy spectra, supernovae at high redshift, black holes, dynamics of galaxy interactions, and non-LTE inversion of spectral lines.
        The contents of these Proceedings thus reflect the broad interests of the Spanish astronomical community. The symbolic significance of these proceedings can hardly be exaggerated, since here, for the second time, the SEA publishes the proceedings of its own scientific meeting.
        This book is recommended to professional astronomers and astronomy graduate students worldwide.

        Earth's Ecosystems: Teacher's Planning Guide
        Average customer rating: Not rated
          Earth's Ecosystems: Teacher's Planning Guide

          Manufacturer: Macmillan/McGraw-Hill
          ProductGroup: Book
          Binding: Paperback
          ASIN: 0022743324
          Changes in Ecosystems (Teacher's Planning Guide)
          Average customer rating: Not rated
            Changes in Ecosystems (Teacher's Planning Guide)

            Manufacturer: Macmillan/McGraw-Hill
            ProductGroup: Book
            Binding: Spiral-bound
            ASIN: 0022760865
            Changes in Ecosystems (Teacher's Planning Guide)
            Average customer rating: Not rated
              Changes in Ecosystems (Teacher's Planning Guide)

              Manufacturer: Macmillan/McGraw-Hill
              ProductGroup: Book
              Binding: Paperback
              ASIN: 0022743340
              Discoveryworks Teaching Guide: Unit D: Populations and Ecosystems (Modular Teaching Guides: Grade 5)
              Average customer rating: Not rated
                Discoveryworks Teaching Guide: Unit D: Populations and Ecosystems (Modular Teaching Guides: Grade 5)

                Manufacturer: Houghton Mifflin
                ProductGroup: Book
                Binding: Spiral-bound
                ASIN: 0618003061
                Earth's Ecosystems - Teacher Assessment Guide (Macmillan / McGraw-Hill Science)
                Average customer rating: Not rated
                  Earth's Ecosystems - Teacher Assessment Guide (Macmillan / McGraw-Hill Science)
                  Macmillan / McGraw-Hill
                  Manufacturer: Macmillan / McGraw-Hill
                  ProductGroup: Book
                  Binding: Paperback
                  ASIN: 0022744770
                  Ecosystems: Teacher's guide
                  Average customer rating: Not rated
                    Ecosystems: Teacher's guide

                    Manufacturer: Carolina Biological Supply Co
                    ProductGroup: Book
                    Binding: Unknown Binding

                    GeneralGeneral | Elementary School | Education | Nonfiction | Subjects | Books
                    Natural HistoryNatural History | Nature & Ecology | Science | Subjects | Books
                    ASIN: 0892787333
                    Ecosystems: Teacher's guide (SCIS 3)
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                      Ecosystems: Teacher's guide (SCIS 3)
                      Robert C Knott
                      Manufacturer: Delta Education
                      ProductGroup: Book
                      Binding: Unknown Binding

                      GeneralGeneral | Science | Subjects | Books
                      GeneralGeneral | Nature & Ecology | Science | Subjects | Books
                      GeneralGeneral | Elementary School | Education | Nonfiction | Subjects | Books
                      ASIN: B0006P6A12
                      Energy and environment in New Zealand
                      Average customer rating: Not rated
                        Energy and environment in New Zealand
                        Elisabeth Odum
                        Manufacturer: Joint Centre for Environmental Science, University of Canterbury
                        ProductGroup: Book
                        Binding: Unknown Binding
                        ASIN: B0007BIFOA

                        Sailing Small: Inspiration and Instruction for the Pocket Cruiser
                        Average customer rating: 3.5 out of 5 stars
                        • An inspiration to buck the trend
                        • Nice stories about small boats
                        Sailing Small: Inspiration and Instruction for the Pocket Cruiser

                        Manufacturer: Devereux Books
                        ProductGroup: Book
                        Binding: Paperback

                        GeneralGeneral | Sailing | Water Sports | Sports | Subjects | Books
                        GeneralGeneral | Sports | Subjects | Books
                        Similar Items:
                        1. Sailing Big on a Small Sailboat Sailing Big on a Small Sailboat
                        2. Fix It and Sail Fix It and Sail
                        3. Twenty Small Sailboats to Take You Anywhere Twenty Small Sailboats to Take You Anywhere
                        4. Dinghy Cruising: The Enjoyment of Wandering Afloat Dinghy Cruising: The Enjoyment of Wandering Afloat
                        5. The Biggest Boat I Could Afford: Sailing Up the U.S. Coast in a Dinghy The Biggest Boat I Could Afford: Sailing Up the U.S. Coast in a Dinghy

                        ASIN: 192886208X

                        Book Description

                        Proving that one does not need to be wealthy to enjoy a lifetime of fulfillment aboard a cruising sailboat, this collection contains anecdotes from eight experienced sailors who have voyaged safely and comfortably aboard boats ranging from 16½-foot centerboard gaff cutters to ocean-going 22-foot cutters. Included is the story of the Sea Dart, the small sailboat made famous by adventurer Tristan Jones in his bestselling book, The Incredible Voyage. Contributors relate how they could afford larger, more complex boats but have resisted the urge to upgrade for reasons both practical and philosophical. Topics covered include boat selection, cooking, toilet facilities, ventilation, sleeping, and seamanship.

                        Customer Reviews:

                        4 out of 5 stars An inspiration to buck the trend.......2005-07-07

                        After recently realising that a small, traditional boat can have many advantages over today's 'dream boat', it was a delight to discover others that share the experience. As I learn about the capabilities of my 18' gaff yawl, this book provides inspiration for fit-out, handling, rigging and, above all, the immense capabilities of a variety of well-designed small craft. By following the example of these writers, you'll be sailing sooner, more often and have more fun.

                        3 out of 5 stars Nice stories about small boats.......2005-06-13

                        This books owners tell about their experiences with 8 small boats. If you think you must buy a big boat, read this and you'll see it's not so. Just depends on your application and how squished you're willing to be on a longer passage. The different writing styles and perspectives of the various owners is a pleasure.

                        Free Money To Change Your Life
                        Average customer rating: 2 out of 5 stars
                        • My organization is listed in the book...
                        • Good book but a bit unrealistic.....You need a better book!
                        • This book STINKS! =P
                        • Free Money to Change Your Life
                        • Just a small observation...........
                        Free Money To Change Your Life
                        LESKO
                        Manufacturer: INFORMATION USA
                        ProductGroup: Book
                        Binding: Paperback

                        GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                        Public FinancePublic Finance | Economics | Business & Investing | Subjects | Books
                        Debt & DeficitsDebt & Deficits | Economics | Business & Investing | Subjects | Books
                        DirectoriesDirectories | Catalogs & Directories | Reference | Subjects | Books
                        GeneralGeneral | Reference | Subjects | Books
                        GeneralGeneral | United States | Political Science | Social Sciences | Nonfiction | Subjects | Books
                        All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                        Similar Items:
                        1. Getting Yours: The Complete Guide to Government Money, Third Edition (Getting Yours, 3rd ed) Getting Yours: The Complete Guide to Government Money, Third Edition (Getting Yours, 3rd ed)
                        2. Gobs and Gobs of Free Stuff Gobs and Gobs of Free Stuff
                        3. Free Money to Pay Your Bills Free Money to Pay Your Bills
                        4. Free Money and Help for Women Entrepreneurs Free Money and Help for Women Entrepreneurs
                        5. Free College and Training Money For Women Free College and Training Money For Women

                        ASIN: 1878346407

                        Customer Reviews:

                        1 out of 5 stars My organization is listed in the book..........2007-02-15

                        I work for an organization listed in the book, and we do not distribute "Free Money". We provide small business loans at a rate between a mortgage and a credit card, and I honestly feel bad for the people who contact me because they found me in this book.

                        If you're looking for resources for a small business, there are plenty of names you can get without spending whatever this book costs. [...]

                        This book must provide incomplete information, given that 90% of the inqueries I receive do not qualify due to location. As a neighborhood based group in an north-east inner city, we focus on our neighborhood and do not lend outside of city limits, let alone Tennessee.

                        Save your money. Please do not buy this book. It will only make you look foolish to those you tell about it.

                        3 out of 5 stars Good book but a bit unrealistic.....You need a better book!.......2007-02-09

                        As a successful grant writer I know how hard it is to get into the spirit of writing a good document. I'd highly suggest getting books that are more realistic like "Government Funding and You" or the "Grant Workbook". Both of these books walk you through realistic scenarios to get grants and they simply aren't hype books like this one!

                        Kelli

                        1 out of 5 stars This book STINKS! =P.......2007-01-17

                        This book was absolutely NO HELP at all. It's mainly about getting grants from the government and you have to be within a certain income bracket to do so. If you're middle class, FORGET IT! :(

                        3 out of 5 stars Free Money to Change Your Life.......2006-11-27

                        This book has a tremendous amount of information on how to obtain money and it could possibly change your life. However a lot of the programs or information are state specific or in a special category, meaning not all programs are available to every state or to every individual for that matter. If you can find a program that you fit into and it works then great! Otherwise this book gives you other options about different things you can do to obtain "Free Money to Change Your Life" including possibly moving to another state or changing your profession.

                        3 out of 5 stars Just a small observation..................2006-11-03

                        I believe that if you go to the library like most everyone have said, you dont need to buy the books. The library has most of Lesko's books and DVD's. The information is pretty basic and like everyone said that it does require alot work on your part, so don't give up. I think that Lesko would or should have a program set (or maybe he does) in his company that can write grants for people that need or want to apply for grants, because if you are going for a grant you would need a professional to write it for you, simply as that. If you are single parent, poor, college student, or the elderly the programs are there. It just the poor working class that pretty much have to "pay" in order to get free monies from the program. I guess that has always been the case......And if one thing that Lesko has taught us, why buy the book, when you can check out free ( at the library)!
                        Free Money to Change Your Life
                        Average customer rating: Not rated
                          Free Money to Change Your Life

                          Manufacturer: Information USA, INC.
                          ProductGroup: Book
                          Binding: Audio CD
                          ASIN: 1878346636

                          Product Description

                          6-Disc audio program.
                          free Money to Change Your Life
                          Average customer rating: Not rated
                            free Money to Change Your Life
                            Matthew Lesko
                            Manufacturer: Information USA
                            ProductGroup: Book
                            Binding: Paperback
                            ASIN: B000GRM6HC
                            Free Money to Change your life
                            Average customer rating: Not rated
                              Free Money to Change your life

                              ProductGroup: Book
                              Binding: Audio Cassette
                              ASIN: 187834644X

                              Elizabeth's Secret Diary Volume I (Sweet Valley High)
                              Average customer rating: 4.5 out of 5 stars
                              • Elizabeth has the hots for Sam Woodruff
                              • Elizabeth's Lovelife Dilemma
                              • Best book
                              • Good book...and a shocking secret
                              • A great, touching book
                              Elizabeth's Secret Diary Volume I (Sweet Valley High)
                              Francine Pascal
                              Manufacturer: Sweet Valley
                              ProductGroup: Book
                              Binding: Mass Market Paperback

                              Sweet Valley HighSweet Valley High | Sweet Valley | School | Series | Children's Books | Subjects | Books
                              GeneralGeneral | Issues | Children's Books | Subjects | Books
                              GeneralGeneral | Literature & Fiction | Teens | Subjects | Books
                              Pascal, FrancinePascal, Francine | ( P ) | Authors, A-Z | Teens | Subjects | Books
                              Being a TeenBeing a Teen | Social Issues | Teens | Subjects | Books
                              Similar Items:
                              1. Jessica's Secret Diary Volume III (Sweet Valley High) Jessica's Secret Diary Volume III (Sweet Valley High)
                              2. Elizabeth's Secret Diary (Sweet Valley High) Elizabeth's Secret Diary (Sweet Valley High)
                              3. Aftershock (Sweet Valley High Special #2) Aftershock (Sweet Valley High Special #2)
                              4. A Picture Perfect Prom (Sweet Valley High) A Picture Perfect Prom (Sweet Valley High)
                              5. Last Wish (Sweet Valley High) Last Wish (Sweet Valley High)

                              ASIN: 055356658X
                              Release Date: 1994-08-01

                              Book Description

                              Elizabeth Wakefield has a confession to make. She's met a guy--an intelligent, caring, and unbelievably handsome guy. But it's not Todd Wilkins, her longtime boyfriend, whom she loves more than anybody. It's Sam. Elizabeth wouldn't even need to change her initials. Mrs. Elizabeth Woodruff. She's fallen hard. But no one can know about Elizabeth and Sam, especially not Jessica. She could never keep a secret this big. And if Todd ever finds out, it'll break his heart.

                              Customer Reviews:

                              5 out of 5 stars Elizabeth has the hots for Sam Woodruff.......2005-01-03

                              Elizabeth has wrote in her diary about all the secret meetings with Sam Woodruff,Who is to be Jessica's boyfriend.She tells Sam about she already has a boyfriend,Todd. Also in the diary it says Regina's Legacy,Rock Star's Girl,ect.

                              3 out of 5 stars Elizabeth's Lovelife Dilemma.......2001-12-18

                              This book involves classic moments like when Jessica won Ms. Teen Sweet Valley, her inclusion of the Good Friends' Cult and others. Mostly it covers up Elizabeth's involvement with Sam Woodruff behind Todd Wilkins' back. One would know how important is to make a decision and how it affects other people around you.It is amusing to note when Elizabeth subbed Jessica in a tv show guesting as well as in the swimsuit competition of Ms. Teen Sweet Valley. This only goes to show the strong bond of the twins despite of their differences. For me this is an OK book... so if you want to buy this book, I think it's worth it.

                              5 out of 5 stars Best book.......2001-08-25

                              This book is amazing!!!! So much suspense. Liz gets herself in trouble and catches drug dealers in this book!!!! This is the best secret diary i have ever read!!!!

                              4 out of 5 stars Good book...and a shocking secret.......2000-02-10

                              This was a really good book. I read it in one day. The only thing is Elizabeth was really acting like...well...a sl#t. I mean,really...she is supposed to be the good twin. It was kind of upsetting though because she is my favorite twin. Anyway,it really was great. A real page turner.

                              5 out of 5 stars A great, touching book.......2000-01-04

                              This idea has been used before, but never as good as this. It made me feel bad for Elizabeth. As i read, the story was so alive, i felt like i was in the same problem. It brough tears to my eyes. I've read it a dozen time's, and i will read it a dozen more.

                              Relationship Marketing: Successful Strategies for the Age of the Customer
                              Average customer rating: 4.5 out of 5 stars
                              • Useful insight into marketing tech goods
                              • A powerful way of doing business
                              • Useful concepts... some relevance to the UK market
                              • Book takes "positioning" to a new level
                              Relationship Marketing: Successful Strategies for the Age of the Customer
                              Regis McKenna
                              Manufacturer: Basic Books
                              ProductGroup: Book
                              Binding: Paperback

                              Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
                              GeneralGeneral | Business & Investing | Subjects | Books
                              Customer ServiceCustomer Service | Industries & Professions | Business & Investing | Subjects | Books
                              GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                              All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                              Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
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                              1. Total Access Total Access
                              2. Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever
                              3. Real Time: Preparing for the Age of the Never Satistied Customer Real Time: Preparing for the Age of the Never Satistied Customer
                              4. The One to One Future (One to One) The One to One Future (One to One)
                              5. The Future of Relationship Marketing The Future of Relationship Marketing

                              ASIN: 0201622408

                              Book Description

                              From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate-and own-the market in the Age of the Customer.

                              Customer Reviews:

                              4 out of 5 stars Useful insight into marketing tech goods.......2006-12-18

                              Clearly, Regis McKenna has given a tremendous amount of thought to marketing technological products. He has a deep familiarity with the customer-focused concepts that drive his marketing theory. His book, written in the late 1970s and the early 1980s, presents his views on how sweeping changes in technology transformed traditional product-based marketing. McKenna weaves concepts associated with technology - such as product cycles, customized goods and strategic relationships - into his marketing theory without any lapses in logic. He buttresses his presentation with his actual experiences launching such new products as Apple Macintosh computers and Lotus 1-2-3 software. While somewhat dated, many of the lessons in this clear, readable classic remain applicable. We recommend this as core reading for any professional in technology and software marketing.

                              5 out of 5 stars A powerful way of doing business.......2006-08-30

                              How are relationships vital to new products, positioning, and ultimately customer loyalty? These are just a few of the issues that Regis McKenna, a highly respected marketing guru in the Silicon Valley, addresses in this classic marketing book.

                              In an environment where customer choice is increasing, company loyalty is waning, and the market is constantly shifting, Relationship Marketing, McKenna claims, can provide a company with an intangible competitive advantage. Though many of the examples in this book revolve around the high tech industry in Silicon Valley, most of the concepts can be applied to any industry. There is a good balance of theory, practical application, and insightful ideas.

                              This is a valuable book on marketing and plenty of real examples are provided. If you are interested in form of marketing that emphasizes the development and importance of strong relationships, I highly recommend this book. If you are involved in marketing in the computer industry, this book is a must.

                              4 out of 5 stars Useful concepts... some relevance to the UK market.......2004-03-10

                              I really liked this book. Whilst it was slightly out of date, some of the concepts were highly relevant for today. In the UK, relationship marketing hasn't taken off as well as it has in the States, we are slightly behind in applying these great concepts.

                              A UK or European reader would benefit from reading this book in conjunction with a UK-oriented publication, for example Residual Dream. www.residual-dream.com

                              5 out of 5 stars Book takes "positioning" to a new level.......1997-02-03

                              This is a must read for anyone in technology related marketing. McKenna brings about the concept of relationship/industry "infrastructure" marketing. He clearly outlines the steps in taking techonogy products to market. It turns a little "salesy" near the end (i.e. this is how Regis McKenna, Inc. consults with its customers), but the gems you will find on nearly every page justify the book
                              Relationship Marketing: Successful Strategies for the Age of the Customer
                              Average customer rating: Not rated
                                Relationship Marketing: Successful Strategies for the Age of the Customer
                                Regis McKenna
                                Manufacturer: Addison Wesley Publishing Company
                                ProductGroup: Book
                                Binding: Paperback
                                ASIN: B000OP5WJA

                                The Retreat of the State: The Diffusion of Power in the World Economy (Cambridge Studies in International Relations)
                                Average customer rating: 3 out of 5 stars
                                • Recent past performance is no indication of future outcomes
                                The Retreat of the State: The Diffusion of Power in the World Economy (Cambridge Studies in International Relations)
                                Susan Strange
                                Manufacturer: Cambridge University Press
                                ProductGroup: Book
                                Binding: Paperback

                                HistoryHistory | Subjects | Books | Africa | Americas | Ancient | Arctic & Antarctica | Asia | Audiobooks | Australia & Oceania | Europe | Gay & Lesbian | Historical Study | Large Print | Middle East | Military | Military Science | Russia | United States | World
                                InternationalInternational | Economics | Business & Investing | Subjects | Books
                                GeneralGeneral | Politics | Nonfiction | Subjects | Books
                                RelationsRelations | International | Politics | Nonfiction | Subjects | Books
                                GeneralGeneral | Political Science | Social Sciences | Nonfiction | Subjects | Books
                                Similar Items:
                                1. The Challenge of Global Capitalism: The World Economy in the 21st Century The Challenge of Global Capitalism: The World Economy in the 21st Century
                                2. Globalization and Its Discontents Globalization and Its Discontents
                                3. The Great Transformation The Great Transformation
                                4. Warlord Politics and African States Warlord Politics and African States
                                5. Human Rights And Conflict: Exploring the Links Between Rights, Law, And Peacebuilding Human Rights And Conflict: Exploring the Links Between Rights, Law, And Peacebuilding

                                ASIN: 0521564409

                                Book Description

                                Who is really in charge of the world economy? Not only governments, argues Susan Strange in The Retreat of the State. Big businesses, drug barons, insurers, accountants and international bureaucrats all encroach on the so-called sovereignty of the state. Professor Strange examines the implications of this rivalry and points to some new directions for research in international relations, international business and economics.

                                Customer Reviews:

                                3 out of 5 stars Recent past performance is no indication of future outcomes.......1998-10-26

                                Susan Strange offers an excellently argued understanding of how the recent emphasis on national and global market forces has ham-strung political actors. However, as recent events in Russia and S.E. Asia have shown, political actors may still have the upper hand. While the book is marvelously presented, its thesis places too much emphasis on the here and now in its efforts to understand the future of political systems. My three star rating belies the great joy that this book must bring to economists who gain an opportunity to see the world as their domain.

                                Trade and the Environment: Analysis of Reciprocal Interactions
                                Average customer rating: Not rated
                                  Trade and the Environment: Analysis of Reciprocal Interactions
                                  Savas S. Alpay
                                  Manufacturer: Springer
                                  ProductGroup: Book
                                  Binding: Hardcover

                                  Exports & ImportsExports & Imports | Economics | Business & Investing | Subjects | Books
                                  InternationalInternational | Economics | Business & Investing | Subjects | Books
                                  Natural ResourcesNatural Resources | Economics | Business & Investing | Subjects | Books
                                  GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                                  GeneralGeneral | Business & Investing | Subjects | Books
                                  GeneralGeneral | Real Estate | Business & Investing | Subjects | Books
                                  GeneralGeneral | International | Business & Investing | Subjects | Books
                                  Public PolicyPublic Policy | Government | Nonfiction | Subjects | Books
                                  GeneralGeneral | Politics | Nonfiction | Subjects | Books
                                  GeneralGeneral | Biology | Biological Sciences | Science | Subjects | Books
                                  Environmental ScienceEnvironmental Science | Earth Sciences | Science | Subjects | Books
                                  Environmental ScienceEnvironmental Science | Earth Sciences | Professional Science | Professional & Technical | Subjects | Books
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                                  ASIN: 140207347X

                                  Book Description

                                  As the demand for environmental quality is increasing and as the current GATT rules monitored by the WTO are not very suitable for environmental protection, either a new international environmental organization may be formed soon or new environmental regulations may be added to GATT. In either case, understanding of the interactions between trade and the environment will be vital. Trade and the Environment presents both the theoretical and empirical exposition of (i) the impact of trade liberalization on environmental quality; (ii) the impact of environmental regulations on international competitiveness; and (iii) strategic trade and environmental policies.
                                  An important feature of Trade and the Environment as compared to earlier books is that it brings together the reciprocal interactions between trade and the environment. It can be used as the main or complementary textbook for a course on trade and the environment.

                                  WorldTariff Guidebook on Customs Tariff Schedules of Import Duties for China 2002
                                  Average customer rating: Not rated
                                    WorldTariff Guidebook on Customs Tariff Schedules of Import Duties for China 2002
                                    WorldTariff
                                    Manufacturer: Worldtariff
                                    ProductGroup: Book
                                    Binding: Ring-bound
                                    ASIN: 1588850633

                                    Book Description

                                    Worldtariff provides Customs Duty & Tax information in a simplified, standardized, easy-to-read format. Our clients find it an invaluable planning, logistics operations and auditing resource.

                                    Guidebook covers all HS Chapters 1-97. Includes Customs Duty & Tax information, including Harmonized System (HS) classification number, English language classification description, import duty (Most Favored Nation applied), selected preference duties for origin preference countries (intra-NAFTA, intra-MERCOSUR & preferences for EU and US-origin goods where preference programs exist), VAT, excise, turnover and other miscellaneous taxes.
                                    Worldtariff Guidebook on Customs Tariff Schedules of Import Duties for Peoples' Republic of China: 1997
                                    Average customer rating: Not rated
                                      Worldtariff Guidebook on Customs Tariff Schedules of Import Duties for Peoples' Republic of China: 1997

                                      Manufacturer: Worldtariff
                                      ProductGroup: Book
                                      Binding: Unknown Binding

                                      Commercial PolicyCommercial Policy | Economics | Business & Investing | Subjects | Books
                                      ASIN: 1567452043
                                      Worldtariff Guidebook on Customs Tariff Schedules of Import Duties for Peoples' Republic of China: 1997, Duty & Tax Analyst
                                      Average customer rating: Not rated
                                        Worldtariff Guidebook on Customs Tariff Schedules of Import Duties for Peoples' Republic of China: 1997, Duty & Tax Analyst

                                        Manufacturer: Worldtariff
                                        ProductGroup: Book
                                        Binding: Ring-bound

                                        Commercial PolicyCommercial Policy | Economics | Business & Investing | Subjects | Books
                                        ASIN: 1567452418
                                        Worldtariff Guidebook on Customs Tariff Schedules of Import Duties for Republic of China (Taiwan): 1997
                                        Average customer rating: Not rated
                                          Worldtariff Guidebook on Customs Tariff Schedules of Import Duties for Republic of China (Taiwan): 1997

                                          Manufacturer: Worldtariff
                                          ProductGroup: Book
                                          Binding: Unknown Binding

                                          Commercial PolicyCommercial Policy | Economics | Business & Investing | Subjects | Books
                                          ASIN: 1567451969
                                          Worldtariff Guidebook on Customs Tariff Schedules of Import Duties for Republic of China (Taiwan): 1997, Duty & Tax Analyst
                                          Average customer rating: Not rated
                                            Worldtariff Guidebook on Customs Tariff Schedules of Import Duties for Republic of China (Taiwan): 1997, Duty & Tax Analyst

                                            Manufacturer: Worldtariff
                                            ProductGroup: Book
                                            Binding: Ring-bound

                                            Commercial PolicyCommercial Policy | Economics | Business & Investing | Subjects | Books
                                            ASIN: 1567452353

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                                            1. The Natural Step for Communities: How Cities and Towns Can Change to Sustainable Practices
                                            2. The New Public Finance: Responding to Global Challenges
                                            3. The No-Nonsense Guide to Globalization (No-Nonsense Guides)
                                            4. The Pecking Order: Which Siblings Succeed and Why
                                            5. The Professional Guide: Dynamics of Tour Guiding
                                            6. The Resurgence of East Asia: 500, 150 and 50 Year Perspectives (Asia's Transformations)
                                            7. The SAP R/3 Guide to EDI and Interfaces
                                            8. The Triumph of Contrarian Investing : Crowds, Manias, and Beating the Market by Going Against the Grain
                                            9. The U.S. Brewing Industry: Data and Economic Analysis
                                            10. Trade-Offs: An Introduction to Economic Reasoning and Social Issues

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