Book Description
Strategic Issues Management is designed to position issues management in the strategic planning and management efforts by staff and executives. This book argues that issues management is not one of the many communication functions, but a management function that can entail use of public policy resources to achieve harmony with key publics. Issues management is vital to organizations' strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to and acknowledging the soundness of key publics' opinions. The book explores the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making. Thus, issues management is featured as supporting strategic management, getting the organizations "house" in order, engaging in tough defense and smart offense, and monitoring opinion changes that affect public policy. In addition to these crucial topics, the book examines crisis response to advise managers on ways to lessen the chance that a crisis will become an issue. A chapter on risk communication challenges managers to engage in collaborative decision making with community leaders to reduce the chance that undue fear will translate into unnecessary regulation or legislation. Filling a void in the literature,
Strategic Issues Management is a long awaited text that will be of invaluable to students and professionals in mass communication, journalism, management, and media studies.
Book Description
The fault line -- that dangerous, unstable seam in the economy where powerful innovations and savage competition meet and create market-shattering tremors. Every company lives on it; no manager can control it.
In the original edition of Living on the Fault Line, Geoffrey Moore presented a compelling argument for using shareholder value (or share price) as the key driver in management decisions. Moore now revisits his argument in the post-Internet bubble world, proving that the methods he espouses are more germane than ever and showing companies how to use them to survive and thrive in today's demanding economy.
Extending the themes of Crossing the Chasm and Inside the Tornado, his first two books on the dynamics of the high-tech markets, Moore shows why sensitivity to stock price is the single most important lever for managing in the future, both as a leading indicator of shifts in competitive advantage and as an employee motivator for making necessary changes in organizations heretofore impervious to change.
This revised and updated edition includes:
- A deeper emphasis on core versus context, which has emerged as the key distinction in allocating resources to improve shareholder value
- A new Competitive Advantage Grid that will aid managers in achieving and sustaining competitive advantage, the most important component in managing for shareholder value
- An expanded Value Discipline Model as it relates to the Competitive Advantage Grid
- Analysis of the powerful new trend toward core/context analysis and outsourcing production duties
- Updated models of organizational change for each stage of market development
As disruptive forces continue to buffet the marketplace and rattle the staid practices of the past, Moore offers a brilliant set of navigational tools to help meet today's most compelling management challenges.
Customer Reviews:
Same message with new insights.......2004-02-25
"Living on the Fault Line" is an extension of Geoffrey Moore's previous books, "Crossing the Chasm" and "Inside the Tornado". It examines the various stages of a business, presents methods for managing shareholder value and creating sustainable competitive advantage, and begins to examine how cultural diversity can be used as a competitive strength. Although Moore does introduce business culture and the importance of culture management, his approach to competitive advantage continues to rely on stock price and information technology, distinguishing core and contextual processes, and understanding the impact of technology in causing market shifts. The book is well written and includes many useful diagrams and charts.
With change increasing exponentially, we are living in an environment where understanding and dealing with change is increasingly difficult. While Moore's approach towards competition is traditional, he does provide tools for understanding the apparent chaos in today's environment.
Accessible business strategy primer for the 21st century.......2002-11-10
I bought Moore's previous incarnation of this book (... in the age of the Internet) in April 02 and read the first chapter with incredulity. It was all about how the dot-coms were blowing away traditional businesses with their "market-share at any price" growth strategies. Then the book started getting interesting.
This revised version has the expected mea culpa in the Preface, deletes and replaces chapter 1 of the previous addition, and focuses on what is really valuable in Moore's work. The new chapter 1 highlights Moore's GAP-CAP distinction. GAP (Competitive-Advantage Gap) is what shows up in the numbers, differential success in the here-and-now marketplace. CAP (Competitive-Advantage Period) is a more subtle concept, referring to the ability of a company to sustain its advantages against competitors over time. It underpins future competitive advantage. The combination of a company's GAP and CAP is the real driver of its share price (discounted future earnings), and therefore of shareholder value. Moore write persuasively and in some detail about how this all works.
Chapter 2 explores the second important idea, the CORE-CONTEXT distinction. Here Core is defined as those activities which are central to the company's marketplace differentiation: effective action here directly impacts the share price. Context activities are those which need to be done, and done well, but which the market gives you little credit for. Administrative HR, for example, in companies which are not HR specialists. Moore argues that these are candidates for outsourcing to companies for whom they ARE core competencies. Again Moore elaborates on these basic distinctions.
Subsequent chapters explain the "Competitive Advantage Grid", which is new in this version. Here, the standard analysis of competitive advantage (product leadership vs. customer-focus vs. price/operational excellence - with a new category for disruptive innovation) is cross-referenced to strategies for marketplace differentiation to create a 4 x 4 matrix on which your company can be placed.
The remaining part of the book returns to Moore's familiar themes of the evolution-model of technology-based markets: early-market, chasm, bowling-alley, tornado, main-street. Moore is looking to integrate some of his ideas from the early part of the book into this framework, with a fair degree of success. He closes by discussing business cultures and "culture management", but here the theoretical framework is noticeably weaker. William Bridge's recently re-issued "The Character of Organizations" is a useful complement to what Moore has to say, here.
Overall, I think this book has its greatest value as a conceptual framework for strategic marketing and corporate strategy in hi-tech. I have personally found its ideas extraordinarily useful in telecoms. Reviewers of Moore's earlier books have indicated that some non-trivial work has to be done to apply these ideas to concrete cases. Clearly, some of Moore's rather black and white recommendations have to be nuanced in practice, but as an accessible business strategy primer for the 21st century, I would say this book is essential.
Average customer rating:
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Genetics in Aquaculture IV (International Symposium on Genetics in Aquaculture//Genetics in Aquaculture)
Manufacturer: Elsevier
ProductGroup: Book
Binding: Hardcover
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ASIN: 0444815279 |
Book Description
This volume, the proceedings of the Fourth International Symposium on Genetics in Aquaculture, builds on the foundations laid down at the first symposium, held in Galway, Ireland in 1982 (Aquaculture, Volume 33), as well as those laid down at the second, held in Davis, California, USA in 1985 (Genetics in Aquaculture II), and the third, held in Trondheim, Norway in 1988 (Genetics in Aquaculture III). It addresses specific problems and developments in this field, demonstrating the tremendous breadth of research activity as well as the complexity of issues in aquaculture genetics. This book will be of great value to aquaculturists, fisheries scientists and marine biologists.
(The above-mentioned proceedings of the first three conferences are still available).
Book Description
Routledge is now re-issuing this prestigious series of 204 volumes originally published between 1910 and 1965. The titles include works by key figures such asC.G. Jung, Sigmund Freud, Jean Piaget, Otto Rank, James Hillman, Erich Fromm, Karen Horney and Susan Isaacs. Each volume is available on its own, as part of a themed mini-set, or as part of a specially-priced 204-volume set. A brochure listing each title in the International Library of Psychology series is available upon request.
Customer Reviews:
A short but tough slog.......2006-04-07
1) Good points - brief (150 pg), organized, concise, and comprehensive coverage of the topic for its length.
2) Bad point - like that of many of Jung's followers (and Jung himself) the prose is like viscous mud, and reading it is a needlessly tough slog.
Jacobi on Jung.......2000-02-16
I have used a number of introductions to the ideas of Carl Jung in my Literature and Psychology courses over the years, and Jacobi's book is the best. My students find its presentation of Jung's ideas clear and thorough.
Average customer rating:
- Invertebrate ecology in my wetland
- Only for USA!! Only Collection of thesis!
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Invertebrates in Freshwater Wetlands of North America: Ecology and Management
Darold P., Ed. Batzer
Manufacturer: John Wiley & Sons
ProductGroup: Book
Binding: Hardcover
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Freshwater Biology
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ASIN: 0471292583 |
Book Description
Wetlands are crucial ecosystems that help filter a great number of toxicants out of the earth's waters. They must be managed and occasionally even built from scratch, including all of the flora and fauna that grows there. Invertebrates play a key role in the wetland food chain. This comprehensive resource is the first dedicated solely to the ecology and management of invertebrates.
Customer Reviews:
Invertebrate ecology in my wetland.......2004-11-20
Not knowing much about invertebrates in the wetlands I study, this book was a terrific way to broaden my perspective.
Only for USA!! Only Collection of thesis!.......2001-08-13
Not so good.. If you are beginner to study your country's ecosystem, this book is not good to you. This book is only to USA's various type ecosystem. And it is only the bundle of many thesis..
Book Description
The former Dallas stars offer up a hilarious collection of stories and memories spanning nearly two decades of Cowboys history, from the "Dirty Dozen" to the "Doomsday Defense."
Customer Reviews:
Great Players, Not A Great Book.......2005-02-19
If this book had a flavor, it would be pure vanilla. Cliff and Charlie were players who drank the purple kool-aid and totally bought into the Tom Landry system. As a result, this is not a tell-all book, and I found myself on the edge of boredom with insights like these.
1. How hard Cliff and Charlie practiced and got in shape. Yawn!
2. Earl Campbell was really tough and hard to tackle. Wow, what insight!
3. Walter Payton was really quick and hard to tackle. Didn't know that!
4. Those Super Bowls against the Steelers were really close. What a revelation!
This is a typical innocuous book similar to "The Johnny Bench Story" that I read at the library when I was 8 years old.
Classic Read for 1970's Cowboys Fans!.......2004-02-15
Before Darren Woodson and Roy Williams, there was another Pro Bowl safety duo in Dallas - Cliff Harris and Charlie Waters! The hard hitting free safety, Harris, and the talented strong safety ball hawk, Waters, both shared the field for many of the Cowboys Super Bowl runs in the 70's and were both selected to the Pro Bowl numerous times. Harris and Waters were best friends on and off the field and even started a mutual business out of football. This book might be the best Cowboys book I've ever read and it's recommended for any 70's football fan, regardless of how much you like or dislike the Cowboys, because it's a great look at football history. Both safeties take turns writing small stories about significant moments in their careers. Some of the funniest football stories I've ever read are in this book and you get a chance to see what it was like in the locker room during those 1970's glory days. Because both players worked together so well, there are some great insights on defensive strategy the Cowboys used, including a few mistakes that didn't quite turn out the way Waters and Harris expected. I wish more players would team up and write a book like this because it's one of my favorite football reads in many years.
A great book for all Dallas Cowboy Fans!!!.......2004-01-01
I got this book as a Christmas gift since Brad Sham's book "Stadium Stories" had been sold out in the local stores--and I can highly recommend this book to all who want to hear the inside story of how Cliff Harris and Charlie Waters made the club, and some of the inside stories about the players and front office people. Among those are how Gil Brandt, director of player personnel, wheeled and dealed to help Harris and Waters...how Charlie got his tasseled aligator shoes, and how Brandt helped Cliff Harris work out playing for the Cowboys and taking nine weeks of basic training to work out his military obligations simultaneously.
Anyone who grew up with the Classic Cowboys of the Tom Landry era of the "Doomsday Defense" will find it a wonderful and entertaining nostalia trip. It is a great read for anyone who loves the Cowboys!
Memory Lane.......2003-10-09
This book brings back many memories, most fond, some not so fond, of a glorious period in the Cowboys' history. These stories give "insider insight" to many events that I remember watching or listening to on the radio. The book gives even more understanding on why these two safties are almost always both mentioned in the same breath; they remain a tandem.
Book Description
Whether you are planning a romantic Italian getaway, packing a knapsack for
your junior year abroad, or just want to engage your Italian business associate in everyday conversation, Italian Made Simple is the perfect book for any self-learner. Void of all the non-essentials and refreshingly easy to understand, Italian Made Simple includes:
* basics of grammar
* vocabulary building exercises
* pronunciation aids
* common expressions
* word puzzles and language games
* contemporary reading selections
* Italian culture and history
* economic information
* Italian-English and English-Italian dictionaries
Complete with drills, exercises, and answer keys for ample practice opportunities, Italian Made Simple will soon have you speaking Italian like a native.
Customer Reviews:
Excellent.......2007-01-02
This book is a great way to learn Italian in one's own spare time. Before moving to Italy for four months, I took a beginner's course which used a different book. This book focused on conversational skills and was completely dependent on audio recordings. It never tought the basic grammar and the syntax of Italian.
Ms. Mazzoni's book presents everything in English and Italian, explaining in detail all of the important aspects of the language. My Italian has improved exponentially since I started using this book. It is by far the best of the four books which I have gone over.
Quick Facts: The vocab words are well chosen, the readings are fun and force the student to think in Italian, and the chapters are presented in an orderly fashion.
A good place to start.......2006-07-19
A good basic introduction, I was pleased with this book. My wife and I started reading a bit each night starting about 6 weeks before a trip to Italy (neither of us had any knowledge of Italian beforehand), and we ended up being able to express ourselves in a very rudimentary caveman Italian for the month that we were there. We also ended up being able to decipher at least the basic meaning of most of the written Italian we encountered and had to deal with - this pretty much satisfied our purposes. The book itself would take you much further than that with a bit more of a studious approach. It presents the material in a fairly straightforward and logical way, and the readings especially were very useful. I also noticed a few minor typographical errors, but nothing catastrophic. While there is a modest dictionary section, a traveller to Italy will also want a small pocket Italian-English dictionary, I had good luck with the Langenscheidt (sp?) edition. While in Italy, we often found it harder to understand people's responses than to make ourselves understood, so the beginner is also advised to find ways to listen to some spoken Italian, to help with understanding the pronunciations.
Good Learning Tool.......2006-07-18
Overall I am happy with this book. One feature that I really like are the small translation dictionary sections in the back of the book. They go both ways (from English to Italian and from Italian to English). The book gives you a small batch of nouns, verbs, and adjetives in each section. It's a great book for the price.
Fantastic.......2006-03-20
I was eager to learn italian in a fun way and I was more than glad when I bought that book. The lessons were well divided and the exercises well put which allowed me to learn efficiently the lessons and to learn more vocabulary. After doing the whole book, I went to Italy and to tell you, I was glad I could understand what people were saying and I was able to talk to them. This is how I learned italian and I recommand it to everyone!
Good material, but typos and inconsistencies are troubling.......2005-04-19
I waffle between 3 and 4 stars for this. The material is good, and it is presented in an orderly fashion. Chapters are of manageable size, and seem to introduce new material logically. You follow 'Signor Campi' throughout the book as he learns Italian. Plus, having the answers to the exercises in the back of the book is quite helpful.
The problems with this book are the typos and inconsistent use of fonts. Escpecially in a language book, typos can be deadly! When introducing the conjugation of the verb avere, the fonts are messed up for the 3rd person singular, and thus you don't know until you read on and see some example sentences what the real conjugation is. That type of thing is a really bad trick to pull on a language student! The book is an old one, the original edition being from the 1960s, but it has obviously been revised, since there are multiple web sites listed. A little more careful editing would have helped an otherwise fine presentation of the Italian language.
Customer Reviews:
Amazing!.......2006-10-20
You need to be either a linguist or an ultra-hard-core fan to appreciate this book. Not being a linguist, some of the technical aspects are beyond me but still, what an amazing work; not only by Salo but by Tolkien. The short section with the "historical" background of Sindarin was fascinating; a nice summary. I had no idea that Tolkien had made his languages so complicated. A fascinating glimpse into Tolkien's mind.
For fifty bucks I should get a dust jacket.......2006-09-12
The book is what I expected it to be, a reference written by someone who has studied some of Tolkien's writings on language, best used in conjunction with other reference materials if used to learn to compose writings in the language of the elves. Other reviews that have bashed the book sound like sour grapes wallowers. Tolkien was the only expert on the languages of Middle Earth and anyone who claims otherwise is suspect.
True Sindarin study.......2006-03-02
This book is NOT for those who simply want to learn phrases and so on. Being a student of linguistics, and having a professor whose work is used as the official linguistic analysis in an area of Papua New Guinea, I can say with honesty that David Salo's work is the real deal. I showed this to my professor, and he was completely impressed (a feat in and of itself).
Reading Gateway is not casual; it takes some concentration. I suppose that, if one just wanted Elvish texts, it could be used. I was quite pleased to find him using the IPA in words, as I had wished for that since first finding Lord of the Rings.
The historical chart of the emergence of Sindarin better explains some of the material in The Silmarillion, and the overall historical prose explanation of the development of the different phases of Elvish was most helpful.
I would definitely recommend this to any Tolkien fans that happen to be linguists as well. A majority of fans would not understand, but it is a fascinating read nonetheless.
Excellent.......2006-02-23
This book is amazing, but be certain that you're the right audience.
This is a college-level textbook, and make no mistake about that. It is a very academic and thoroughly researched treatment of Sindarin. If you're looking for "Conversational Sindarin for Fun and Profit", this book is not it. Only buy it if you really have a deep interest in Tolkien's constructed languages. Having said that, it's worth every penny. I haven't seen this much detailed information on Sindarin anywhere else.
Sindarin Language Help.......2006-02-01
This is a very helpful text for the new student of Sindarin, one of J R R Tolkien's Elvish languages. In addition to grammar lessons, there are English-Sindarin Glossaries and a great history of the language. This is a written language, not generally meant ot be spoken and I am able after two months study to write simple sentences.
The book is hard back and stands up to daily use very well.
Books:
- Student Problem Sets f/w The Economy Today, The Macro Economy Today, and The Micro Economy Today
- Study Guide to accompany Gottheil, Principles of Macroeconomics, 4e
- Super-Flexibility for Knowledge Enterprises
- Taking Charge of Change: 10 Principles for Managing People and Performance
- Taming the Paper Tiger at Work
- The Big Guide To Living And Working Overseas: 3,045 Career Building Resources, Fourth Edition
- The Cell Game: Sam Waksal's Fast Money and False Promises--and the Fate of ImClone's Cancer Drug
- The Decline of Laissez Faire 1897-1917 (Illustrated Economic History of the United States, VII)
- The Evolution of the Trade Regime: Politics, Law, and Economics of the GATT and the WTO
- The Four Little Dragons: The Spread of Industrialization in East Asia (The Edwin O. Reischauer Lectures)
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