Customer Reviews:
The very best pricing manual.......2007-09-23
I bought a second copy of this book after loaning it to too many people to know who had had it last.
The book is not light reading, is highly technical and has more than a little math to comprehend. But, it is worth it.
The strategic thinking is very focused.
If you are stuck on how to price your product or how to combat price competition, read this book.
Looking for guidance/framework on how to price our products ..........2007-03-08
We have the challenge of taking new products and services to the marketplace and really were looking form some guidance on a place to start. The area we are working in is really developing a new market as well. So we were wondering "What Price do we place on these product and services?"
We could not afford the experts on pricing (aka Strategic Pricing Group now part of The Monitor Group). And were looking for a place to start. All research including reviews from Amazon pointed us to start with this book. To myself and our endeavor, it the first 3 weeks of owning the book, I have read several chapters multiple times and the foundation framework on pricing is shares has already proven to be worth many times the price of the book.
On top of it, it is easy to read. Thanks to the people who took the time to make this book.
Great Book.......2007-02-18
This book is a great guide to the topic of pricing. I'm an MBA student and I believe students as well as professionals can benefit from reading this book. It contains structures and frameworks to work out a tailored pricing strategy and they all make sense. Lots of good examples from business practice illustrate the application of the theories.
The book is relatively quantitative for a marketing book, which I find great because there is no argumentation based on psychology and belief, but on quantifiable parameters - one can see the consulting practice of the authors.
What the book pretty much lacks is a citing of new academic research studies of the topics discussed. There are extensive references, however.
All in all a great book to newcomers in pricing as well as experienced pricers.
Excellant........2007-02-11
This is one of the best books in pricing. My Pricing professor recommended that I buy this and said that marketing managers regularly refer to this book in practice. This is a great buy.
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) .......2007-02-06
Worth buying it. Good and useful material.
Book Description
Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.
Customer Reviews:
Pricing Brick.......2005-08-26
It is a good one, it go in deep in all areas about pricing, analise microeconomy theory about pricing, customer behavior, cost structure, competence signalig, price wars,etc. is a must if you want to learn about pricing.
Book Description
Are you ready to implement a just-in-time manufacturing program, but need some help orienting employees to the power of JIT? Here's a concise and practical guide to introduce equipment operators, assembly workers, and other frontline employees to the basic concepts, techniques, and benefits of just-in-time practices. Just-in-time manufacturing is an approach that can dramatically boost your company's competitiveness by eliminating waste from the production process. And although management determines the manufacturing approach, frontline operators and assembly people play a key role in making it happen. Included are discussions of elimination of process waste, leveled production and kanban systems, U-shaped cells and autonomation, standard work, and JIT support techniques. The just-in-time approach is simple and universal-it works in companies al over the world. Educating employees ensures their full participation and allows them to share their experiences and ideas more effectively. This in turn increases the chances for a successful JIT implementation.
Book Description
Are you ready to implement Just-in-Time, but unsure how to teach your operators about the power of JIT? To assist you in this effort, we've developed the Just-In-Time for Operators Learning Package, which introduces equipment operators, assembly workers, and other frontline employees to basic JIT concepts and techniques. Think of it as an orientation to prepare your employees for JIT before you launch actual implementation. Giving operators the necessary education enables them to participate and share their experience and ideas more effectively.
Learning Package introduces equipment operators, assembly workers, and other frontline employees to basic JIT concepts and techniques. 5 copies of JIT for Operators, 1 copy of Kanban and JIT at Toyota, a CD filled with additional presentation materials, and a Leader's Guide. This package is an excellent, cost-effective way to introduce your team to Just-in-Time.
Average customer rating:
- Excellent source of technical information !!!
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Tomato Plant Culture In the Field, Greenhouse, and Home Garden
Jr., J. Benton Jones
Manufacturer: CRC
ProductGroup: Book
Binding: Hardcover
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| Gardening & Horticulture
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Vegetables
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Tomatoes
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ASIN: 0849320259 |
Book Description
The tomato is the second most widely grown vegetable crop in the world and the number one vegetable grown in home gardens in the U.S. Rich in Vitamins A and C, tomato fruit contains the antioxidant lycopene. A recent long-term medical study indicates that individuals who regularly consume fresh tomatoes or processed tomato products are less likely to develop certain forms of cancer than those who do not. Tomato Plant Culture: In the Field, Greenhouse, and Home Garden provides comprehensive factual information about tomato plant culture and fruit production, beneficial to plant scientists and commercial field and greenhouse growers as well as the home gardener. Data compiled focuses on the more recent literature, including information about the cultural characteristics of the plant; fruit production and related quality factors; and environmental and nutritional requirements for both field- and greenhouse-grown plants.
Customer Reviews:
Excellent source of technical information !!!.......2001-04-21
This book is an excellent source of information to TECHNICALLY handle the crop, specially in the nutrition matters, because it gives you all the parameters you have to reach in the different stages in order to reach an optimal harvest. Also, it has specific detail information that you can not find easily elsewhere. Congratulations Benton!!
Average customer rating:
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Tomato Plant Culture: In the Field, Greenhouse, and Home Garden, Second Edition
J. Benton Jones Jr.
Manufacturer: CRC
ProductGroup: Book
Binding: Hardcover
Fruit
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ASIN: 0849373956 |
Book Description
While tomatoes continue to be one of the most widely grown plants, the production and distribution of tomato fruits have been changing worldwide. Smaller, flavorful tomatoes are becoming more popular than beefsteak tomatoes, greenhouse-grown tomatoes have entered the marketplace, and home gardeners are using the Internet to obtain information for growing tomatoes. Encompassing these changes, Tomato Plant Culture: In the Field, Greenhouse, and Home Garden, Second Edition clearly presents the characteristics, nutritional information, environmental requirements, and production aspects of tomato plants and fruits. Authored by one of the foremost experts in hydroponics, the book outlines the history of the tomato plant and fruit and delves into the author's personal experiences with tomato plant cultivation. It discusses the characteristics and composition of the plant as well as seedling and seed production. The author elucidates the physical features of the fruit and the mineral nutrition of the plant. He also examines the physical and chemical characteristics of soils most desirable for plant growth, makes fertilizer recommendations, and explores the factors involved in greenhouse tomato production. In addition, the book looks at ways to identify and control plant diseases and insect pests. With scientific data, trivia, and troubleshooting advice, this technical yet accessible book enables scientists, commercial growers, and home gardeners to cultivate a successful crop of tomatoes.
Book Description
When this best-seller was published, it put the mother-daughter relationship and female psychology on the map. The Reproduction of Mothering was chosen by Contemporary Sociology as one of the ten most influential books of the past twenty-five years. With a new preface by the author, this updated edition is testament to the formative effect that Nancy Chodorow's work continues to exert on psychoanalysis, social science, and the humanities.
Customer Reviews:
Classic in Feminist Theory.......2005-04-03
A true classic in feminist theory, and an example of the best scholarship. Rigorous, well-documented, exhaustively and logically argued, this book is a classic and deserves to be in print for the next fifty years.
Please read this book more carefully!.......2004-06-28
The two people who reviewed this book before me probably did not read it carefully. Chodorow in fact quotes hundreds of researches and conclusions made by other psychoanalysts and herself. She states her own opinions about the issues she discusses, of course, but also other critics'. In the notes to the chapters she indicates several further readings to illustrate her points or other theories. This book is very educational and opens the readers' eyes to many crucial aspects of mothering, both for parents and children's sake. I recommend all her books.
Provocative Ideas -- But No Data.......2004-02-06
No data. Zilch. Nada. No in-depth interviews, no participant observation, no historical analysis, no surveys, -- just one woman's musings.
She of course may be right in the end, but without ANY research to backup her claims -- it is just a rant.
This book definitely made me think about raising kids and what I wanted in a spouse, and definitely makes a strong case for equal parenting. But in my opinion, good scholarship is a marriage between data and theory; a synthesis of research and imagination. Without both, a scholarly book falls flat. Chodorow did no research, has no data, and thus this book ends up being speculation at best, flat-out myth-making at worst.
Dated Feminist Text.......2002-06-01
Feminist Nancy Chodorow takes an in-depth look at the role of "mothers" in society. Chodorow presents three common approaches to explain why women mother. In the end, she emerges, not surprisingly, favoring only one.
Chodorow's first explanation is that mothering is a product of biology. Chodorow attacts this theory stating that genetic or sexual differences do not make a woman a better mother and that women do not have a motherly instinct any more than a father. Her argument is seriously found wanting.
The second approach that Chodorow dismisses is the socio-anthropological view that mothering is a product of role-training. This view states that girls learn socially the role that they are to assume - that of mother. Chodorow disagrees that girls simply acquire this role in such an observant fashion.
Chodorow believes that men and women can parent equally, but she feels that the differing relational needs developed in childhood are reproducing women as mothers in adulthood.
Unfortunately, Chodorow completely dismisses the fact that men and women are different. Therefore, her theory is seriously flawed.
The Reproduction of Mothering.......2000-06-21
I thought this book was very informative, but difficult to read if you are not familar with the terms used in the book.
Average customer rating:
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Groundwater/Surface Water Ecotones: Biological and Hydrological Interactions and Management Options (International Hydrology Series)
Manufacturer: Cambridge University Press
ProductGroup: Book
Binding: Hardcover
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ASIN: 0521572541 |
Book Description
Aquatic ecosystems have formed the focus of several UNESCO research projects because of the impact on them of human activities such as intensification of agricultural activity, erosion and sedimentation due to irrigation projects, groundwater pollution and eutrophication. Interfaces, or ecotones, between terrestrial and aquatic ecosystems were found to have an essential role in the movement of water and materials throughout the landscape. Ecotones are zones where ecological processes are more intense and resources more diversified. They are also zones which react quickly to human influences and changes of environmental variables. This volume summarises the results presented at an international conference dedicated to the study of groundwater/surface water ecotones, with contributors of international scientific reputation representing the multidisciplinary viewpoints of hydrologists, biologists and ecologists. It addresses areas of active research in hydrology and biology, and is aimed towards researchers, water resource project managers and policy makers.
Book Description
You can tell kayaks are cool, writes Joe Glickman, by the number of times they appear in advertisements for SUVs and beer. Today these sleek, fast watercraft are more popular than they have ever been in their 10,000-year history.
In THE KAYAK COMPANION, Joe Glickman, a two-time member of the U.S. National Marathon Kayak Team, teaches beginners the basic techniques for all kinds of kayaking - sea, touring, and recreational. For more experienced kayakers, he offers expert advice on how to navigate in all kinds of waters and weathers. And kayakers of every skill level will appreciate Glickman's candid assessments of the various types of boats; how to read a compass; troubleshooting in lousy weather; and how to deal with lightning, big fish, and marauding powerboats.
As Glickman discusses kayaking techniques, he interweaves stories of his own adventures as a kayaker, including such magical moments as the time when he saw a magnificent moon rise over New York City's Jamaica Bay and the day he almost made a fatal error during a ferocious 12-hour blizzard in Montana.
THE KAYAK COMPANION not only provides kayakers with essential information, it also inspires enthusiasm for one of the fastest-growing sports in North America.
Customer Reviews:
Poor book, look elsewhere.......2007-07-17
The author seems more interested in building his macho paddler image with tales of paddling in punishing circumstances over incredible distances, than in teaching basics (or advanced techniques). I borrowed the book from the library, read it for an hour, and returned it the next day. There is nothing useful here
The Book is Great...For ANYONE........2006-09-02
I am new to kayaking, so I thought got a LOT out of joe's stories, experience, and explinations of kayaking techniques and philosphy. I can see where a more experienced kayaker may feel that the information in this book is beneath them...
(caveat: Kayakers seem to be like bodybuilders...they all think they know everything and can't wait to tell you about the way you should be doing things.)
....but I still think the book is great for even experienced paddlers. Why? Becasue Joe Glickmann, besides being a very experienced kayaker, can write. The book is just a plain good read. It's funny. It has great stories and you can always learn something good from stories.
I say buy it.
Good for beginners.......2006-07-16
I just took a couple on-the-water classes and this book covers the same techniques taught by our instructor (getting back in a kayak with help from one other person, sweep stroke, crab walk, etc.). It is not an in-depth reference book but I just wanted a book to help me remember what we learned in class and this book serves that purpose.
Good intro to kayaking.......2004-10-26
This book is a fun read.
It was actually this book that got me back into kayaking after 30 years.
It is not meant to be a detailed book on the technic of kayaking, but a fun and entertaining adventure biography with enough detail to educate as well. There is just enough information for someone interested in kayaking to get started.
It's a good read for someone thinking about kayaking and interested in real life outdoor adventure.
steve
Not much to learn from this book, even for a beginner.......2004-09-20
The book is 50% watered down information, 50% anecdotes about the author paddling up some river or off the coast of NY or somewhere. Seems to be more oriented towards racing or endurance than just the average person who likes to paddle around. It doesn't have enough information for somebody just starting out, and it has no useful information for an advanced kayaker. Example: He says he's never tried a dry suit, but then goes on to tell you to use a two piece, but that they are probably too hot anyway... As for roll recoveries - he more or less says nobody really does that and it's too hard to explain anyway, so he didn't bother. If you want an excellent book, try "The Essential Sea Kayaker" instead. I got both of them at the same time, and The Kayak Companion is probably going on the shelf never to be read again.
Book Description
Traveler's Language Courses provide everything the traveler needs to feel comfortable learning a new language. The CD format is ideal for language study, giving crystal clear sound reproduction of accent, tone, and pronunciation, to train the ear and make imitation easy. In addition, CD programmability means students can easily move from section to section, and choose tracks for study and repetition, fashioning a completely flexible and personalized study plan. Lessons are ingeniously engineered so that the student absorbs the sounds, vocabulary, and rhythms while simply listening and participating. English translation and explanation is provided so there are no mysteries, just easy learning. The lessons can be used without referring to the printed text, so they're perfect for learning 'on the go'. Each course includes these components:Two full-length CDs Lesson Booklet containing the complete text of the recorded lessons Guide to Study with pointers on getting the most from your course Plus bonus: a Vest Pocket book with special features: easy travel phrases, pronunciation, and a 4,000-word bilingual dictionary For more than 120 years, Cortina has been producing outstanding language-learning materials. With these new courses in CD format, both ticketed and armchair travelers will find the learning easy and fun - and the price is right.
Customer Reviews:
AUDIO ITALIAN COURSE.......2007-06-11
Traveler's Italian CD Course
THIS IS A TERRIFIC WAY TO STUDY THE LANGUAGE. SUCCINCT AND PRACTICAL, IT LEADS YOU THROUGH ENOUGH ITALIAN TO ENABLE YOU TO GET ALONG ON YOUR NEXT TRIP. THE ACCOMPANYING BOOK IS A PRICELESS ASSET.
Traveler's Italian CD Course.......2007-05-09
This product may be good for someone brushing up on their Italian but not for a beginner who is going to Italy. The phrases are mostly things you wouldnt need to know or say on a vacation. I have the Pimsleur Italian now and it is much more helpful (and easier). It is just a better format.
Just what I wanted for my trip to Italy..........2005-09-01
The exercises are easy and useful... the voices on the CDs are clear and pleasant. I would recommend this purchase to anyone traveling to Italy, hoping to communicate at the most basic level
Product Description
On-the-go Instrction Because your time is valuable... All Audio All on the go! Beginning level instruction is presented in an all-audio format on 4 digitally-recorded CDs. You have the opportunity to learn on the go, taking advantage of time normally wasted. Study in your car, while exercising, doing yard work anywhere you can safely listen to a CD player. No accompanying books are needed to help you complete the lesson activities. Why can t learning be fun? It can! Linguaphone has chosen to present the allTalk series in an entertaining, soap-opera format. No dry old teacher with a monotone voice putting you to sleep, you follow the adventures of a visitor to a Spanish-speaking country as she interacts with individuals in a variety of interesting situations, learning the language and beginning to understand the culture. Actually learn the language Tired of spending money on language courses that don t work? Did you ever think the problem could be with the course and not you? With Linguaphone s unique learning sequence: Listen, Understand, Speak, you will find yourself actually using the language in no time at all! You are presented with a unit of the language, it is then broken down and explained to you, then you put it back together with greater understanding than just repeating what you may not have understood in the first place. . . . and learn it well! The all Talk methodology not only teaches well, but will have you speaking and understanding basic spoken Spanish in no time at all. Other popular all-audio courses require four times the cds, four times the money and four times the time to do what Linguaphone s allTalk Basic does with 4-one hour CDs.
Product Description
Synopsis Developed by Linguaphone, the world s leading publisher of self-study language courses, Italian PDQ-Quick Comprehensive Course: Learn to Speak, Understand, Read and Write Italian is the perfect way to begin learning the Italian Language. Designed with busy people in mind, Italian PDQ-Quick Comprehensive Course is an effective way to learn all the essential and practical Italian. Native speakers take the listener to France, where you will discover how to get by in a wide variety of everyday situations. Topics covered include: meeting people for the first time; asking a question; ordering food and drink; starting a conversation; getting to know someone; talking about your friends and family; finding your way around and asking directions; talking about your home and where you live; hiring a car; and sightseeing. All the recordings are bilingual, so you can study simply by listening to the lessons on the CDs. . The 64 page course book offers helpful backup and extra practice. From the Publisher PDQ - the first step towards fluency Linguaphone aims to provide a solution for every language requirement, The PDQ range of language courses is designed specifically to bridge the gap between our full language courses and the requirements of the traveler or holiday maker. PDQ is the perfect course for the person who wishes to take the first steps towards speaking a new language or would like to learn all the language needed for traveling and holidays abroad. Contents 4 sixty-minute audio CDs Audio Recordings PDQ covers a wide range of every day situations and uses native speakers to deliver an active vocabulary of over 500 words. Lessons are bilingual, which means that it is possible to complete a PDQ course by simply listening to the recordings. Lessons on CD allow the student to instantly access different parts of the PDQ course. Course Book PDQ contains a full-color 64 page program guide.
Book Description
Some girls seek fame, others have it thrust upon them. . . Clothing designer Kyra Felis has never been one to worship celebrities--she'd rather read a good book or make a blouse out of a tablecloth. She marries Hollywood man-of-the-moment Declan McKenna for love, with no inkling of how his notoriety will send her life spinning out of control.
But once Kyra reluctantly becomes a celebrity by association there's no turning back. And even though she has all the trappings of success, she can't do the things that make her happy--throw a party; drink a glass of wine (or four) at a quiet café; confide in her friends. When Declan's fame literally endangers Kyra's life, she starts to wonder, can she survive more than a year of living famously?
Customer Reviews:
Be Careful What You Wish For..........2007-05-21
Kyra seems to have the life any girl would want: her career as a fashion designer is beginning to take off and her husband, whom she adores, becomes a movie star after the unexpected success of his latest movie. Love, money, fame - what else could a girl want, right? Well, it turns out that the pressures of celebrity threaten a lot more than Kyra's marriage. The author does a good job giving us compelling characters who are doing their best in privileged-yet-trying circumstances. This novel is a fast and fun read.
Great Read.......2006-11-03
Very enjoyable read. Great insight into "living famously". I couldn't put it down.
Entertaining ..........2006-11-01
This book surprised me. It's not your typical Red Ink book ~~ it really is one of the better fiction novels where it's so fun and entertaining and I wasn't able to put the book down. It's perfect for those lazy afternoons (which are becoming more rare as the holidays approach!) ~~ and while a fast read, it is definitely an entertaining one. Not only that, it also provokes thoughts such as, thank goodness, I am not married to a movie star or living in the spotlight all the time.
It is sort of a romance novel but not really ~~ it's not even your typical chick lit novel. It's just a novel with a good story-line and fun to read. This one is about Kyra Felis, a struggling designer, who met Declan McKenna, an up and coming Hollywood movie star and marries him. Shortly after their wedding, he is thrust into the spotlight and into the crazy weird world of Hollywood. Kyra finds herself in the tabloids and fending off a psychotic fan who is obsessed with Declan as well as designing designer clothes for the Oscars for several movie stars. It sounds wonderful ~~ new job, a gorgeous hubby, new big house and a crew to help her maintain that house and lifestyle and as time goes on, Kyra finds herself becoming more and more miserable with the lack of privacy in her house, life and in her marriage. All that is enough to destroy any marriage as well as a person's peace of mind.
Want a sneak peek in the lifestyle of the rich and famous? This book would do it. You find yourself rooting for Kyra and hoping that she will find her peace.
Have fun with this one!
10-31-06
Okay at best........2006-06-14
This isn't the best chick lit I've read, but it's not the worst.
read.. its good.......2006-01-06
A fun book to read that won't take up hours of your time or leave you emotionally drained. You can put it down for days and pick up again without missing a beat. It is a sweet story with an unpredictable outcome. Very unlike most sappy love stories out there. The main character is a person a vast majority of women can relate to, someone who loves with all her heart but cant make a decision on where her heart truly blongs. It will never be the best book you ever read, but you will not be disapointed.
Average customer rating:
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Year of Living Famously
Manufacturer: MILLS & BOON
ProductGroup: Book
Binding: Paperback
ASIN: B000GYD23W |
Books:
- The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism
- The Wealth of Knowledge: Intellectual Capital and the Twenty-first Century Organization
- The World and a Very Small Place in Africa: A History of Globalization in Niumi, the Gambia (Sources and Studies in World History)
- The World Economy: Resources, Location, Trade and Development (5th Edition)
- Top Heavy: The Increasing Inequality of Wealth in America and What Can Be Done About It, Second Edition
- Transnational Protest and Global Activism (People, Passions, and Power)
- Two Lucky People: Memoirs
- Whole-Scale Change: Unleashing the Magic in Organizations
- World City Network: A Global Urban Analysis
- Yale Assessment of Thinking: A Self-Assessment of Your Skill in the Areas of Reasoning, Insight, and Self-Knowledge, 2nd Edition
Books Index
Books Home
Recommended Books
- The Hamster Revolution: How to Manage Your Email Before It Manages You
- Taking Charge of ADHD: The Complete, Authoritative Guide for Parents
- Surviving the Iron Curtain: A Microscopic View of What Life Was Like Inside a War-Torn Region
- Marketing the Legal Mind
- Selling to Big Companies
- The Complete Directory to Prime Time Network and Cable TV Shows: 1946-Present, Eighth Edition
- Snorkel Hawaii: The Big Island
- Fiscal Incentives for Investment and Innovation
- Public Spending in the 20th Century: A Global Perspective
- Business Rankings Annual Cumulative Index 1989-2003
Power Pricing
The Art of Pricing: How to Find the Hidden Profits to Grow Your Business
The Price Advantage (Wiley Finance)
Pricing on Purpose: Creating and Capturing Value
Pricing for Profitability: Activity-Based Pricing for Competitive Advantage
