Book Description
Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.
* Thorough treatment and succinct coverage of marketing theory specific to the tourism industry
* Focuses on developing the branded destination with special emphasis on promotional planning
* Contains practical international examples, discussion questions, and strategic planning worksheets
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Executive Coaching: Lead, Develop, Retain Motivated Talented People
Peter Stephenson
Manufacturer: Prentice Hall
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ASIN: 1740093119 |
Book Description
People are the new competitive advantage and Executive Coaching can help you lead, develop, and retain the most motivated and talented employees!
- "Exectutive Coaching is so right for the demanding 2000s as we move from the 'old economy' to the new. It puts the emphasis where it belongs--on how to coach people to achieve their best, for themselves and their company." Philip Twyman, Group Executive Director of Britain's largest insurance company, CGNU plc.
- Executive Coaching informs the reader on how to: manage talent, generate superior results, attract, develop and retain superior performers; and put leadership into action.
- Executive Coaching is the definitive guide for setting up coaching within organizations.
People are the new competitive advantage and anything which can help develop and retain them demands attention. Executive coaching, the personal mentoring and support of key individuals, has proved itself again and again. Initially a technique to help 'derailed' managers get back on track, it is now used proactively to help both new and established executives with the key benefits of increased effectiveness, greater retention and enhanced ability to handle change translate directly into bottom-line results. Executive coaching is now being adopted worldwide by human resources consulting firms. The developmental approach of Executive Coaching consists of a series of one-on-one interactions between a coach and an executive that attempt to improve the latter's performance on the job.
Peter Stephenson is the Managing Director of the Stephenson Partnership and has Specialized in executive coaching, career consulting and mentoring since 1990. Peter has worked in a number of company positions and was the founding Managing Director of Deloitte Consulting Group. He has also worked with many of Australia's top 100 companies on planning and implementing change and on providing career consulting and coaching for directors and executives.
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Crop Improvement: Challenges in the Twenty-First Century
Manufacturer: Haworth Press
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Binding: Hardcover
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ASIN: 1560229047 |
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- Best Bartram Commentary Since Harper
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William Bartram and the American Revolution on the Southern Frontier
Edward J. Cashin
Manufacturer: University of South Carolina Press
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The King's Ranger: Thomas Brown and the American Revolution on the Southern Frontier
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Travels of William Bartram
ASIN: 1570033250 |
Book Description
In Travels, the celebrated 1791 account of the "Old Southwest," William Bartram recorded the natural world he saw around him but, rather incredibly, omitted any reference to the epochal events of the American Revolution. Edward J. Cashin places Bartram in the context of his times and explains his conspicuous avoidance of people, places, and events embroiled in revolutionary fervor.
Cashin suggests that while Bartram documented the natural world for plant collector John Fothergill, he wrote Travels for an entirely different audience. Convinced that Providence directed events for the betterment of mankind and that the Constitutional Convention would produce a political model for the rest of the world, Bartram offered Travels as a means of shaping the new country. Cashin illuminates the convictions that motivated Bartram--that if Americans lived in communion with nature, heeded the moral law, and treated the people of the interior with respect, then America would be blessed with greatness.
In addition Cashin offers a detailed portrait of the often overlooked southern frontier on the eve of the Revolutionary War, revealing it to have been a coherent entity united by an uneasy coexistence of Native Americans and British colonials.
Customer Reviews:
Best Bartram Commentary Since Harper.......2000-09-22
Attempting to figure out where William Bartram went during his famous travels can make one very irritable. Cashin's book puts you solidly in the old wanderer's boot tracks. The wealth of historical detail brings to life the places Bartram went, the people he met, and the times in which he lived. An indispensable book for the serious student of Bartram.
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A celebration on the 200th anniversary of Bartram's Travels, 1791
Thomas Peter Bennett
Manufacturer: T.P. Bennett
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Binding: Unknown Binding
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ASIN: B0006EZDAM |
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William Bartram's travels
John I Merritt
Manufacturer: Sierra Club
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Binding: Unknown Binding
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ASIN: B00073AQ3Q |
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“Every horse story is a love story,” writes Jane Smiley, who has loved horses for most of her life and owned and bred them for a good part of it. To love something is to observe it with more than usual attention, and that is precisely what Smiley does in this irresistibly smart, witty, and engaging chronicle of her obsession.
In particular she follows a sexy filly named Waterwheel and a grey named Wowie (he “tells” a horse communicator that he wants it changed from Hornblower) as they begin careers at the racetrack. Filled with humor and suspense, and with discourses on equine intelligence, affection, and character,
A Year at the Races is a winner.
Customer Reviews:
Great Read!.......2007-03-10
This was a wonderful way to spend time. Very informative, upbeat and entertaining with an insider's view of racing. Could read it again and again and enjoy it each time.
adult horse tales.......2007-01-06
Jane Smiley does a great job entering us into the racing horse world. She helps us understand the tension and excitement training a winner. This book is slightly less interesting than her previous one, but still a good read.
Pure enjoyment.......2006-09-29
This collection of her reflections on the horses she owned and raced and the people involved were funny, poignant, and so true. I loved the horse communicator and I loved her love for the horse. She is such an excellent writer it made these essays so wonderful to read.
Not for me.......2006-01-07
The book is targeted at fans of Smiley and show ponies, but definately not for everyday race fans. It's more of a social commentary than a story about race horses, which is what I was looking for. They should change the deceptive name of the book so people like me don't waste their money.
Reflections on, well, a year at the races........2005-11-16
Jane Smiley, A Year at the Races (Knopf, 2004)
Jane Smiley, novelist, is also Jane Smiley, horse owner. A Year at the Races is exactly that, a depiction of a year with two of her Thoroughbred racers, Hornblower and Waterwheel. It is also an extended meditation on what we know and don't know about horses and how we, as humans, interact with them.
There's a lot here to absorb, and I get the feeling that those who are already familiar with the world of horses-- racing them, training them, breeding them-- will likely get more out of this immediately than someone who is entirely new to the process. However, the latter person will just have to read a little more closely in some sections to figure out what Smiley is on about. (It's always there, you may just have to search for it a bit at times if you get overwhelmed.)
A good book, one that horse lovers will want to have in their collections. *** ½
Amazon.com
One feels for Betsy Lerner's writers. Oh, sure, Lerner must be a fabulous agent. But too bad for them: In gaining her as an agent, they lost her as an editor. How rare and wonderful it must have been to have such an advocate, advisor, and, yes, admirer so firmly ensconced in publisher territory (at various times, Houghton Mifflin, Ballantine, Simon & Schuster, and Doubleday). In The Forest for the Trees, Lerner reflects on writing and publishing from an editor's point of view. There are so many books by writers and agents promising to disclose what editors really want; here, finally, is one straight from the source. Like all experienced editors, Lerner has seen writers at their best, and at their worst. "Like shrinks," she says, editors "have a privileged and exclusive view into a writer's psyche, from the ecstasy of acquisition to the agony of the remainder table."
To writers, particularly unpublished ones, editors can seem imposing figures determined to thwart their success. They won't take calls, they don't offer feedback--sometimes they don't respond to queries at all. Guess what: Editors don't lug home hundreds of pounds of manuscripts to read each year because they aren't looking for good writing. "An editor gets off," says Lerner, "on the thrill of discovering a new writer." Editors crave "succinct, well-written cover letters," inspiration that comes from within (as opposed to from the bestseller list), and "catchy, clearly targeted title[s]." They detest unsolicited phone calls, "query letters that sound as if they were penned by Crazy Eddie," and writers who offer to "write it however I want it" (it's "like saying I'll be straight or gay; you tell me, I have no preference"). Lerner is aware of how excruciating it is for a writer to wait for feedback on his or her work. But she also lets writers in on a little secret of her own. "I'm always anxious about the author's response," she confides. "Will he or she take to my editing?" --Jane Steinberg
Book Description
Personal inspiration and practical advice from an expert in the field who delivers.
Customer Reviews:
It's not about HER.......2007-06-26
While I love Betsy Lerner's nonfiction (y'all should pick it up, especially a piece about eating . . .), in this book she is mostly just about HER, and her saying how much she loves writers and reading their work, and then describing different types of writers . . . well, let's just say that she's sort of copying (but I don't think she realizes it) what John Gardner did WAY BETTER in "On Becoming a Novelist." So, save yourself some time and go pick that CLASSIC up. This will just make you feel warm and fuzzy, but the Gardner book is funny, tough, and inspiring all in one package. They don't make 'em like that anymore.
Listening to an editor.. who's drunk!.......2007-06-22
I was severely disappointed with this book. I can only assume that it was written at such a high literary level that I was just not able to comprehend it. The book is split into two sections, the first contains endless rambling and ranting that goes on non-stop jumping from one subject to the next with a few quotes thrown in to give it credibility. I made it through the first chapter before I threw in the towel! This is very rare for me, I always finish by books but this one was just not possible. It really does read like you're listening to a drunk who just goes on and on about unimportant stuff. There is nothing to be learned from the first chapter, she assumes all writers have all these personality defaults. I read that and I was thinking "I must not be a real writer because I'm not like that". I hope most aren't. It seems she was writing for the losers.
I read the second half of the book and that was mildly interesting. It helps to understand what it's like to be an editor. But you can get that from other books and I suggest you do.
I really can't recommend this book to anyone.
Comparing five books about writing book proposals.......2007-04-08
I bought five books to help me write a book proposal:
"How to Write a Book Proposal, 3rd edition," by Michael Larsen
"78 Reasons Why Your Book May Never Be Published & 14 Reasons Why It Just Might," by Pat Walsh
"The Forest for the Trees," by Betsy Lerner
"The Complete Idiot's Guide to Getting Published, 4th edition," by Sheree Bykofsky and Jennifer Basye Sander
"Think Like Your Editor," by Susan Rabiner and Alfred Fortunado
The worst was "How to Write a Book Proposal." This book felt like a bad date, like I wanted to wash my hair after reading it. The intent is to teach you to be an "Authorpreneur (r)." Yes, Larsen has registered this word. You'll learn such gems as everyone has 250 friends, and each of them has 250 friends, so you can "spread the word" about your book to more than 62,000 people by e-mail. I think there's a word for that -- spam. Larsen also says to include your promotion plan in the book proposal, including pushing "the paperback edition as hard as you can" when it's published a year after the hardcover edition. I'm not an agent or editor, but I'd think that an agent would giggle quietly to themselves if you were so presumptuous as to include a marketing plan for the paperback edition. (To the author's credit, he doesn't say you should suggest which actor should play the main character in the movie version of your book.) Then there's the chapter about including illustrations and cover art. Excuse me, I thought the editor and art director develop the cover art? I can't imagine creating the book cover to include in the proposal. And the author recommends including a "surprise," such as a baby shoe with a note saying "Now that I have a foot in the door." The book has one good piece of advice: pick a good title. For example, "How to Write a Book Proposal" is a title that will make 100,000 aspiring writers buy your book, regardless of how awful the book is.
"78 Reasons" was good. Some sections are wrong, such as #38 and #39, which correctly advises against paying for a vanity press to publish your book but confuses this with self-publishing. I've successfully self-published two books, and unsuccessfully self-published one book. The correct answer is that if you have a niche book in a niche market you know well, self-publish. Self-publishing mass market books is a recipe for disaster. Some of the advice is excellent, such as #16, about "killing your little darlings" (a scene you think is brilliant, that you build the rest of the book around). While most of this book is sound advice to a novice writer, as an experienced writer I didn't learn anything new.
"The Complete Idiot's Guide" covers the entire process from thinking of an idea through book proposals, book contracts, publicity tours, etc. It's a good overview but each chapter is too short. You'll need to buy another book about book proposals, etc. I'm keeping my copy as a reference to turn to occasionally but it's not the last word.
"The Forest for the Trees" starts with six essays about writing, with topics such as alcoholism, self-promoting poets (starting with Walt Whitman), the childhood of famous writers, writers who are too successful too young, etc. These are interesting reading. The second half of the book is essays about publishing, starting with literary agents. One paragraph describes the plethora of surprise gifts writers include with their query letters. She's received baby shoes, presumably from readers of Larsen's book. She says: "Please resist the temptation to do any of these outlandish things...a simple, dignified letter with a clear statement of your intent and credentials will win more affirmative responses than any gimmick or hype." If you read Larsen's book, read Lerner's book as the antidote. The next essays are about dealing with rejection, the life of editors, what writers want from editors, how book covers are designed, book titles selected, etc. This book is descriptive, not proscriptive, so you'll learn how the world of books operates, if not be told how to write a book and get it published. I enjoyed the author's "voice" and I recommend this book.
The best book is "Thinking Like Your Editor." The first half of the book is about preparing your book proposal. Unlike the other four books, reading this book made me completely rewrite my book proposal. The author begins by emphasizing the three most important things about a book: audience, audience, and audience. Who is going to buy your book? Not who might be sort of interested in your book, but who will feel that he or she must read your book. I'd thought about this before, but reading Rabiner's book made me think lucidly about this. She then walks you through the elements that must be in a book proposal, such as your thesis, or what makes your message unique and new and challenging; why is now the time to publish this book; and why are you the person most qualified to write it. The second half of the book is about writing your book, including the importance of narrative tension in non-fiction writing, and of presenting a balanced "argument" to make your views more convincing. The other four books made me say, "uh-huh, uh-huh" and not do anything. Rabiner's book made me spend several days working on my proposal. (My 2003 paperback copy has the typos corrected.)
Inside Scoop.......2006-12-12
Lerner examines the secret hearts and minds of both writers and editors, in this honest-to-a-fault book. Writers will find themselves thinking, "How'd she know that about me?" Editors will nod in agreement.
Though she spends, perhaps, too much time on the psychology of the writer, Lerner hits the mark with chapters on rejection, seeking publication, and motivation (or lack thereof). Writers who are already published will appreciate the advice on promotion.
To prevent unnecessary embarrassment and heartache, every writer should read this before embarking on a writing career (Lerner reveals the inside scoop on editors' reactions to an array of writer behaviors). To preserve compassion and sanity, every editor should read this before working with a writer (drawing on her own mistakes and Big-Time Editor models, Lerner reveals the hard truths about an editor's calling and work).
Though the book is occasionally overdone in terms of its metaphors, it's well-worth the read. For, Lerner examines both sides of writer-editor coin—with hard-hitting, wise advice on either side.
Simply delicious ... and helpful, to boot.......2006-04-07
I recently discovered The Forest for the Trees: An Editor's Advice to Writers, by Betsy Lerner - and really enjoyed it. I especially loved the first half of the book, where Betsy delves into writers' brains (with lots of understanding and humor). Whatever blocks or fears you bump into as you write, you won't feel alone after reading this!
Betsy's writing style is easy and engaging (which might be reason enough to get the book). She also gives lots of insights into the publishing world, from an editor/publisher perspective - so it would be particularly good for anyone thinking about taking the traditional publishing route.
Book Description
This digital document is an article from Columbia Journalism Review, published by Columbia University, Graduate School of Journalism on July 1, 2000. The length of the article is 1627 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: The Forest for the Trees: An Editor's Advice to Writers.(Review) (book review)
Author: Steve Weinberg
Publication:
Columbia Journalism Review (Refereed)
Date: July 1, 2000
Publisher: Columbia University, Graduate School of Journalism
Volume: 39
Issue: 2
Page: 68
Article Type: Book Review
Distributed by Thomson Gale
Book Description
“Even if you have never thrilled to the drone of powerful cars jockeying for position on a racetrack,” writes London’s Literary Review, “Miranda Seymour’s biography of the daring female driver Hellé Nice will have you riveted to your seat.” Indeed, the story of this record-shattering woman–known as “Hellish Nice” to her fans and “Hell on Ice” to her rivals–provides a fascinating and unexpected view of Europe and America in the years between the wars.
Transcending her provincial background, and taking the name “Hellé Nice,” Hélène Delangle made her way into the Parisian demimonde of the 1920s as a nude model, ballerina, and cabaret dancer. But it was on the racetrack, thrilled by the combination of machinery and speed, that Nice would realize her destiny, becoming the “fastest woman in the world.”
Catching the attention of the formidable Ettore Bugatti, designer of the world’s most desirable cars, Nice gained admission to the exclusive male club of drivers. Her readiness to pose for the camera with seductively half-closed eyes and a radiant smile, coupled with her willingness to risk her life for a record or a win, made Hellé Nice an irresistible commodity for Bugatti’s marque. Impenitently promiscuous, her many lovers ranged from engineers and mechanics to aristocrats of the racing world such as Baron Philippe de Rothschild and Count Bruno d’Harcourt.
A racer of thrilling audacity, Hellé Nice competed in numerous Grand Prix, was the only woman to drive the treacherous American dirt tracks and speedbowls in the 1930s, and set new land-speed records until a notorious accident in Brazil nearly ended her racing career. Her comeback impeded by the war, she lived out the Occupation in the South of France. In 1949, she was mysteriously denounced by a hostile fellow driver as a Gestapo agent. Eventually, Hellé Nice would die in obscurity, the shadow on her reputation causing her name to be written out of racing history.
Drawn from a remarkable cache of newly discovered papers, Miranda Seymour’s Bugatti Queen sheds new light on both the treacherous world of international racing and life in Occupied France, while revealing the story of a fearless and passionate woman who lived for challenge.
Customer Reviews:
An Exciting Lady.......2005-09-24
I read this book in one day. What a life. If only the racing personalities of today could be so colorful. Instead we get a bunch of men spout the same old corporate jargon. Helle Nice could not only raced cars she lived life to the fullest.
A Fascinating and Highly Entertaining Biography.......2005-01-23
Born at the turn of the 20th century, Helle Nice, nee Helene Delangle, was a woman who lost friends and gained enemies, a woman you either loved or despised. There was not much middle ground with her. Between her less-than-impressive beginnings and her lackluster end, Helle Nice had one wild ride of a lifetime. Her thirst for daredevilry led her into a host of risky pursuits: mountain climbing in the Alps, skiing, horseback riding --- and car racing. Whatever involved speed gave her joy.
Racy in more ways than one, Helle surrounded herself with men --- many of them great men. She dallied with the likes of a married count, a famous wine baron, well-known actors and popular drivers. Maybe they were a means to an end, or perhaps they simply amused her. Whatever the case, she could rarely be seen without one. While women admired her courage, they figured sparsely into her friendships.
The audacious racer's beauty and guile did not go unnoticed, along with her easy way with the cameras. She never hesitated to pose shamelessly for the press. But she made many enemies along the way. By their very nature, racers thrive on adulation. And egos recklessly crushed are likely to fight back. By the time Helle's career waned, she had accumulated a large contingent of those who disliked her. Forty years after Helle's death, an aging rival still remembered her unkindly: "I don't believe she ever thought about anything but sex and showing off." Two things she seems to have done plenty of.
One finds it hard to believe that seeing her first race at age three could have paved the way for her, but it most certainly did not scare her off. Nor did the loss of many of her racing companions. Nearly every year saw another one dead. The cars did not hold up as well as the machines of today. Spectators perished along with their heroes. No one seemed to care about the safety; the sheer thrill of speed --- watching it or driving it --- was paramount.
Helle Nice's appetites ran toward the outlandishly daring. Even when she embarked on a campaign to become a great dancer, she hungered for the biggest spotlight, using nudity as her draw. Then, when her dancing career came to an end, she renewed her interest in her greatest love --- racing --- a career that was interrupted by the Second World War. It was an interruption that proved permanent.
The reader gets to rub shoulders with auto pioneers like Renault, Ferrari and, as the title suggests, Bugatti, while being transported to some of France's loveliest countryside. Following Helle's career takes us to scores of exotic places, like Monte Carlo, Rio and Casablanca, and to some of the world's most famous racetracks. But after decades of excitement and adventure, Helle Nice fell into obscurity. Having once lived in a fashionable residence in Paris boasting an enviable view, she died broken and penniless. Her last address was the top floor of an attic apartment, looking out onto a seedy part of Nice. Did her alliances during the War have anything to do with it, or did her compatriots simply turn their backs on a woman they viewed as selfish, ruthless and past her prime?
Miranda Seymour does an admirable job of presenting a huge amount of information in a way that is fascinating and highly entertaining.
--- Reviewed by Kate Ayers
sex, drugs and car-racing.......2004-11-06
Having been a famous Paris dancer in the roaring twenties, Hellé Nice really gained her fame as a race-car driver in the decade thereafter. Among the few females involved in this sports, she managed to do so by an excellent display of talent and public relations. And, best of all, by having her name connected with legendary Bugatti: back then the finest and most prestigeous car-manufacturer around.
Given the scarcity of sources, this biography on French country girl Hélène Delangle (1900-1984) comes out astonishingly well. Miranda Seymour's thorough research is heightened by her talent to invoke the unique atmosphere of a 20's & 30's race-track. Set against the history of its time, this book takes you to countries like France, Spain, the USA, England and Brazil.
Enrichened by a well-chosen collection of photographs, 'The Bugatti Queen' is a delight to read. The story of HN's life, with its many ups and downs, her many lovers and a free display of nudity, makes you really go back in time. The smell of oil and burned rubber comes off.
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