Biomedical Informatics: Computer Applications in Health Care and Biomedicine (Health Informatics)
Average customer rating: 3.5 out of 5 stars
  • I know it was written by the Father of Informatics but.....
  • Biomedical Informatics: Computer Applications in Health Care and Biomedicine (Health Informatics)
Biomedical Informatics: Computer Applications in Health Care and Biomedicine (Health Informatics)

Manufacturer: Springer
ProductGroup: Book
Binding: Hardcover

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Accessories:
  1. Fundamentals of Clinical Research: Bridging Medicine, Statistics and Operations (Statistics for Biology and Health) Fundamentals of Clinical Research: Bridging Medicine, Statistics and Operations (Statistics for Biology and Health)
  2. Patient Flow: Reducing Delay in Healthcare Delivery (International Series in Operations Research & Management Science) Patient Flow: Reducing Delay in Healthcare Delivery (International Series in Operations Research & Management Science)

ASIN: 0387289860

Book Description

The practice of modern medicine requires sophisticated information technologies with which to manage patient information, plan diagnostic procedures, interpret laboratory results, and conduct research. This book, inspired by a Stanford University training program developed to introduce health professionals to computer applications in modern medical care, fills the need for a high quality text in computers and medicine, and meets the growing demand by practitioners, researchers, and students for a comprehensive introduction to key topics in the field. The work is designed for a broad audience interested in the intersection of computer science and medicine.

Completely revised and expanded, the Third Edition (previously titled "Medical Informatics") includes several new chapters filled with brand new material. This book will provide both a conceptual framework and a practical approach for the implementation and management of IT used to improve the delivery of health care. Designed for use by professors and students of medical informatics and for practicing professionals, this book will focus on the role of computers in the provision of medical services. Biomedial Informatics, Third Edition, provides the conceptual base needed to comprehend and utilize medical informatics through easy to understand examples that demonstrate how computers assist in the delivery of health care. This text also includes pointers to additional literature, chapter summaries, and concise definition of recurring terms for self-study or classroom use.

Customer Reviews:

2 out of 5 stars I know it was written by the Father of Informatics but............2007-07-01

Everyone in the field of medical informatics knows Ed Shortliffe. He has done a lot of pioneering work in the field. However, I think this book was just so-so. It is a brief overview of the field of informatics. I found it difficult to read - nothing in the book "grabs" me.

I wouldn't recommend it, really. It may be worth a look because it is authored by Shortliffe.

5 out of 5 stars Biomedical Informatics: Computer Applications in Health Care and Biomedicine (Health Informatics).......2007-02-05

This Book is a Bible in Biomedical Informatics.

Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto (Suny Series, Human Communication Processes)
Average customer rating: Not rated
    Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto (Suny Series, Human Communication Processes)
    Donald P. Cushman , and Sarah Sanderson King
    Manufacturer: State University of New York Press
    ProductGroup: Book
    Binding: Paperback

    CommunicationsCommunications | Skills | Business & Investing | Subjects | Books
    Running Meetings & PresentationsRunning Meetings & Presentations | Skills | Business & Investing | Subjects | Books
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    ASIN: 0791457400

    Book Description

    Highlights successful communication practices at Dell, General Electric, Microsoft, and Monsanto.

    Wheat: Chemistry and Utilization
    Average customer rating: 5 out of 5 stars
    • Very knowledgeble authors
    Wheat: Chemistry and Utilization
    Hugh Cornell , and Albert W. Hoveling
    Manufacturer: CRC
    ProductGroup: Book
    Binding: Hardcover

    Canning & PreservingCanning & Preserving | Cooking, Food & Wine | Subjects | Books
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    ASIN: 1566763487

    Book Description

    This new book meets the need for a comprehensive, up-to-date review of wheat chemistry, processing and uses. It provides the reader with extensive new information on wheat components that will be useful in better commercial utilization of wheat and the formulation of new and upgraded wheat-based food products. The book serves as a one-volume information resource for all those involved in the research, development, formulation, and evaluation of wheat-based food products. From the Authors' PrefaceWheat continues to be one of the world's most important grains, especially as a food, where the unique properties of its products can be utilized to advantage. It provides an excellent example of a natural product from which a wide range of useful by-products can be made. This book discusses the components of the wheat kernel, which provide interesting examples of study of carbohydrate and protein chemistry, as well as lipids, minerals and vitamins. This book should serve as a useful reference for the cereal chemist, as well as chemists and food technologists in those industries in which by-products of flour are used, e.g., the confectionery industry in which modified starches and starch syrups are used. In addition, nutritionists, dieticians, and many kinds of researchers will find chapters of interest. Particular attention is given to particle-size determinations, an important area in food processing, and to the role of wheat proteins in gluten intolerance and wheat allergy. . . . Both the milling of wheat and flour quality are discussed in order to give the reader an idea of the distribution of the major components and the importance of proper size reduction. The book also has a chapter on wet milling of wheat flour . . . and chapters on the properties and uses of wheat starch, starch syrups, and chemically modified wheat starch. ContentsEach chapter ends with a section of references. 1.The Wheat Kernel - Introduction - The Structure of the Wheat Kernel - Wheat Production - Wheat Quality - Wheat Utilization - Dietary Considerations and Food Value of Wheat - The Lipids of Wheat - The Enzymes of Wheat - The Pigments of Wheat - Comparison of Wheat with Other Cereals - Animal Feeds 2.The Milling of Wheat - Introduction - Cleaning and Conditioning - Milling Techniques - Yields of Wheat Flour and By-products - Composition of Wheat Flour and Its By-products - Flour Quality - Air Classification of Flour - Utilization of Flour and Its By-products in the Baking Industry 3.The Wet-milling of Wheat Flour - Introduction - Types of Processes - Refining of Starch by Centrifugal Methods - Particle Size Analysis of Starch - Minor Constituents - Further Purification of Commercial Wheat Starch 4.The Composition, Properties and Uses of Wheat Starch - Introduction - Composition of Wheat Starch - Properties and Reactivity of Starch - Gelatinization of Starch in Hot Water - Retrogradation of Starch Gels - Rheology of Starch Gels - Pregelatinized Starch - Industrial Starch Quality - Industrial Uses of Wheat Starch 5.Starch Syrups - Introduction - Syrups from Acidic Hydrolysis - Purification of Syrups - Syrup Additives - Syrups from Enzymic Hydrolysis - Uses of Starch Syrups - Analysis and Tests on Starch Syrups 6.Chemically Modified Wheat Starches and Their Uses - Introduction - Starches in the Paper-making Industry - Thin-boiling Starches - Starch-based Adhesives - Starch Ethers - Starch Esters - Oxidized Starches - Starch Xanthates - Cationic Starches - Modification of Starch by the Use of Additives 7.Amino Acids, Peptides and Proteins - Introduction - Amino Acids - Simple Peptides - Polypeptides/Proteins - Protein Synthesis - Reactions of Proteins - Reactions Used for Determination of Protein Structure - Isolation of Proteins - Determination of Protein Content - Determination of Protein Structure 8.Wheat Proteins - Introduction - Endosperm Proteins - Separation of Proteins - Functional Properties of Proteins and the Wheat-Gluten Complex - Uses of Dry Vital Gluten - Bioactive Components of Wheat - The Maillard Reaction - Microbiological Control of Processing - The Future for Wheat 9.Wheat on the World Wide Web (WWW) - Introduction - The Basic Requirements for the WWW - Searching for Journal and Bibliographic References; Uncover Data Base - The HTTP Protocol and Home Pages - Search Engines on the WWW - The Altavista Search: Results - The Future of Information on the WWW Index69 Figures, 17 Tables ------------------------------------------------------------------------The AuthorsDr. Cornell received his M.Sc. from the University of Melbourne and his Ph.D. from the Royal Children's Hospital, Melbourne. His faculty positions have included those of Senior Lecturer and Associate Professor in the Department of Applied Chemistry at the Royal Melbourne Institute of Technology, and Visiting Professor at the University of Zurich, Karolinska Institute (Sweden) and the Technical University, Munich. More than forty of his papers have been published in journals, and he has made more than forty invited conference presentations. Dr. Hoveling received his Ph.D. from Flinders University of South Australia. He has been on the faculty of the Royal Melbourne Institute of Technology, in the Department of Applied Chemistry, for more than twenty-five years, first as a Lecturer and now as Senior Lecturer. Two areas of his specialization are analytical techniques and chemical information systems. ------------------------------------------------------------------------ISBN: 1 -56676 -348 -7 Year: 1998 Number of pages: 426 Dimensions: 6 " x 9" Cover type: hardcover Price: $104.95

    Customer Reviews:

    5 out of 5 stars Very knowledgeble authors.......1998-04-01

    I happen to personally know both of these authors. They are men of the highest integrity and scholarship. I highly recommend this text.

    Stem Cell Now : From the Experiment That Shook the World to the New Politics of Life
    Average customer rating: 4.5 out of 5 stars
    • A good introduction
    • Accessible, thorough primer
    • A good "Brief Introduction"
    • Great for middle school students
    • Social & Scientific Impact
    Stem Cell Now : From the Experiment That Shook the World to the New Politics of Life
    Christopher Thomas Scott
    Manufacturer: Amazon Remainders Account
    ProductGroup: Book
    Binding: Hardcover
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    ASIN: B000GUJHKI

    Book Description

    The essential account of the most important scientific advance—and most volatile ethical debate—of our time

    While many believe stem cell research holds the key to curing a wide range of ailments, others see this research as opening a Pandora's box that will devalue human life.

    In Stem Cell Now, Christopher Scott—executive director of Stanford University's Stem Cells and Society Program—lays out the scientific and ethical issues surrounding this national dilemma. Scott guides readers through the latest advances in stem cell research in clear, accessible language, telling the stories of the researchers who are exploring the potential of stem cells to cure cancer, grow new organs, and repair the immune system. He also leads readers through a discussion of the question at the heart of the explosive ethical debate: How, as a society, do we balance our responsibilities to the unborn and the sick? Stem Cell Now is essential reading for anyone who wants to build an informed opinion on stem cell research. BACKCOVER: “Probably the most lucid and readable primer on the science and politics of stem cells. Scott goes beyond the hype of instant cures and pro-life antagonism to present the true breadth of stem cell research.”
    —Seed Magazine

    “Illuminating reading for everyone who wants to understand a hot-button topic that will dominate the political, medical, and religious arenas for years to come.”
    —Publishers Weekly

    Customer Reviews:

    4 out of 5 stars A good introduction.......2007-07-27

    A bit biased towards using stem cells but not too much. He really tries to just show you the basics of the debate and the science behind the debate, which many people dont know. So if you want to understand more about stem cells, where they come from, their potential, the alternatives, etc. this is the book to start with.

    5 out of 5 stars Accessible, thorough primer.......2007-05-26

    Scott's book explains stem cell research for laypeople, with enough personal anecdotes and wisecracks to keep the science-shy awake.

    He doesn't exaggerate potential applications or limitations, and he explains that stem cells could be good for much more than stem-cell therapy. The thorough ethics section concisely and precisely covers everyone's views.

    Here's the first two sentence from a review of the book in the magazine Nature on May 10. "Christopher Scott's little book Stem Cell Now is fundamentally a primer on stem-cell research, suitable for lay readers and freshmen. It offers accessible descriptions of stem-cell science and analysis of associated ethical and political issues."

    5 out of 5 stars A good "Brief Introduction".......2007-01-21

    What can I say ... if there is some line of medical research these days that could have promising results for the treatment of some of the difficult illnesses known, that is stem cell. This book provide a layman introduction to the subject, the different types of stem cells and lines of investigation. Also, half of the book is dedicated to the ethical problems that embryonic stem cell research is facing, specially in the U.S.

    3 out of 5 stars Great for middle school students.......2006-12-06

    This book should have two ratings. I rate it higher (4 stars) for young readers. For more science 'savvy' adults the science is rather weak and much is over simplified. I was looking for something on hESC with more depth but not at the professional level. I'm still looking. However, I highly recommend this book to youngsters and others with limited biology background. The politics chapters obviously (from the title) favors the pro-hESC research, but they are fair. Again there could be more depth.

    5 out of 5 stars Social & Scientific Impact.......2006-06-10

    Scott has done an excellent job in concisely presenting both the social & scientific impact of stem cell science, in an engaging & objective manner. I particularly enjoy the sections that illustrate the complicated ethical arguments behind the current debates about the field.
    'Stem cell now' is one of the most readable book in the market that provides readers with good introduction to this promising scientific field. I would also recommend Ann Parson's 'The Proteus Effect', which vividly presents stories about the scientists behind the scenes, and also Scott Anderson's 'Human embryonic stem cells', which provides more technical detail about the science.
    Stem Cell Now: From the Experiment That Shook the World to the New Politics of Life
    Average customer rating: Not rated
      Stem Cell Now: From the Experiment That Shook the World to the New Politics of Life
      Christopher Thomas Scott
      Manufacturer: Pi Press
      ProductGroup: Book
      Binding: Paperback
      ASIN: B000OIAGUC

      Who Eats What? Food Chains and Food Webs (Let's-Read-and-Find-Out Science, Stage 2)
      Average customer rating: 4.5 out of 5 stars
      • love it
      • Who Eats What? Food Chains and Food Webs
      • Food Chains and Food Webs
      • My 2nd Graders Thought This Was Cool
      • Good but not great
      Who Eats What? Food Chains and Food Webs (Let's-Read-and-Find-Out Science, Stage 2)
      Patricia Lauber
      Manufacturer: HarperTrophy
      ProductGroup: Book
      Binding: Paperback

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      2. Energy Makes Things Happen (Let's-Read-and-Find-Out Science 2) Energy Makes Things Happen (Let's-Read-and-Find-Out Science 2)
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      4. Why I Sneeze, Shiver, Hiccup, & Yawn (Let's-Read-and-Find-Out Science 2) Why I Sneeze, Shiver, Hiccup, & Yawn (Let's-Read-and-Find-Out Science 2)
      5. What Makes Day and Night (Let's-Read-and-Find-Out Science 2) What Makes Day and Night (Let's-Read-and-Find-Out Science 2)

      ASIN: 0064451305

      Book Description

      An award-winning author and artist explain how every link in a food chain is important because each living thing depends on others for survival. "Clear, simple drawings illustrate the clear, simple text. Informative and intriguing, this basic science book leads children to think about the complex and interdependent web of life on Earth."'BL.

      Outstanding Science Trade Books for Children 1996 (NSTA/CBC)

      Customer Reviews:

      5 out of 5 stars love it.......2006-06-15

      I used it to make an interactive bulletin board for my classroom. It is simple but it gets the point across. I use it with my 8th and 9th grade students, and they don't mind that it's a picture book.

      5 out of 5 stars Who Eats What? Food Chains and Food Webs.......2005-10-13

      I found this book to be very entertaining and I feel the children's interest held to the very end of the story.

      3 out of 5 stars Food Chains and Food Webs.......2004-11-05

      Detailed examples of food chains and food webs, but hard to follow the arrows in the illustrations in food chains.

      My son would prefer just reading about the types of meals each animal species eats and how they kill it as opposed to the food chain process. There are several pages that have arrows pointing from one item to another and it gets confusing trying to sort it all out.

      We begin with seeing a caterpillar eating a leaf on an apple tree until he becomes the dinner of the arriving wren. When a hawk comes around he eats the wren. In this example the food chain begins with the leaf and ends with the hawk. It is described how the animal at the top of the food chain is the last eater because it is the one no one else will eat.

      There are other short chains like when you eat an apple off a tree or drink milk in a glass. The cow eats the grass and the milk comes from the cow. There is a detailed diagram with a girl eating a peanut butter and jelly sandwich, an apple and a glass of milk. Food keeps us alive and animals need to catch the food they need to survive. First we begin with green plants, as they are the only living things that can make their own food and do not need to eat something else. Animals depend on green plants as well.

      During the summer months Antartica comes alive with tiny green plants that are eaten by krill. The squid will in turn eat the krill, which looks like shrimp. The killer whale can eat a sperm whale or a blue whale.

      When you change your eating patterns you are changing the food chain as well. Fishermen kill krill but they cannot kill them all since this is what happened when they almost wiped out the sea otters in the Pacific Sea. It is important to take care of the earth so all living things have something to eat and in turn we help them and ourselves in the process.

      4 out of 5 stars My 2nd Graders Thought This Was Cool.......2003-06-04

      Interesting, written on a level primary school students can understand, and packed with information

      4 out of 5 stars Good but not great.......2001-08-01

      By the time the kids are at this level most of them already have some idea of the food chain concept (and anybody who has played Magic School Bus Animals definitely will!). It sits right at the cross roads of two levels- a solid first grade book, perhaps.
      What Are Food Chains and Webs? (Science of Living Things)
      Average customer rating: Not rated
        What Are Food Chains and Webs? (Science of Living Things)
        Bobbie Kalman , and Jacqueline Langille
        Manufacturer: Crabtree Publishing Company
        ProductGroup: Book
        Binding: Paperback

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        4. Who Eats What? Food Chains and Food Webs (Let's-Read-and-Find-Out Science, Stage 2) Who Eats What? Food Chains and Food Webs (Let's-Read-and-Find-Out Science, Stage 2)
        5. What are Camouflage and Mimicry? (The Science of Living Things) What are Camouflage and Mimicry? (The Science of Living Things)

        ASIN: 0865058881

        Book Description

        Starting with the sun, food chains link together plants and animals in various ecosystems to help them survive. Kids will be fascinated by these chains and their own links to the natural world.
        Food Chains and Webs: What Are They And How Do They Work? (Let's Explore Science)
        Average customer rating: Not rated
          Food Chains and Webs: What Are They And How Do They Work? (Let's Explore Science)
          Andrew Solway
          Manufacturer: Rourke Publishing
          ProductGroup: Book
          Binding: Library Binding

          NonfictionNonfiction | Environment & Ecology | Science, Nature & How It Works | Children's Books | Subjects | Books
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          ASIN: 1600446019
          Who Eats What? Food Chains and Food Webs (Let's-Read-and-Find-Out Science, Stage 2)
          Average customer rating: Not rated
            Who Eats What? Food Chains and Food Webs (Let's-Read-and-Find-Out Science, Stage 2)
            Patricia Lauber Holly Keller
            Manufacturer: HarperCollins
            ProductGroup: Book
            Binding: Paperback

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            ASIN: B000OEDX24
            Who Eats What?: Food Chains and Food Webs (Let's-Read-and-Find-Out Science, Stage 2)
            Average customer rating: Not rated
              Who Eats What?: Food Chains and Food Webs (Let's-Read-and-Find-Out Science, Stage 2)
              Patricia Lauber
              Manufacturer: HarperCollins Publishers
              ProductGroup: Book
              Binding: Paperback

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              ASIN: B000OEJBVG

              2005 Official Rules Of The Nfl (Official Rules of the NFL) (Official Rules of the NFL)
              Average customer rating: 1 out of 5 stars
              • Incomplete!
              2005 Official Rules Of The Nfl (Official Rules of the NFL) (Official Rules of the NFL)

              Manufacturer: Triumph Books
              ProductGroup: Book
              Binding: Paperback

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              4. Official Rules of Major League Baseball 2001 Official Rules of Major League Baseball 2001
              5. Make the Right Call: The Nfl's Own Interpretations and Guidelines Plus 100s of Official Rulings on Game Situations (Make the Right Call: the Official Playing Rules of the NFL) Make the Right Call: The Nfl's Own Interpretations and Guidelines Plus 100s of Official Rulings on Game Situations (Make the Right Call: the Official Playing Rules of the NFL)

              ASIN: 1572437812

              Customer Reviews:

              1 out of 5 stars Incomplete!.......2005-10-20

              How about publishing the complete NFL rule book instead of the abridged and edited version. This was a waste. I don't want just some of the rules, I wan't them all. Anyone who is interested in a book like this should be aware.

              Fiske What to Do When for College, 2E (Fiske What to Do When for College)
              Average customer rating: Not rated
                Fiske What to Do When for College, 2E (Fiske What to Do When for College)
                Edward Fiske , and Bruce Hammond
                Manufacturer: Sourcebooks, Inc.
                ProductGroup: Book
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                ASIN: 1402205953

                Book Description

                Don't Miss Those Deadlines!

                For the first time ever, all of the dates and deadlines college applicants and their frazzled parents need to know are in one place--Fiske What to Do When for College. Written by the authors of the Fiske Guide to Colleges, hailed by USA Today as the best college guide you can buy, this planner will guide you through the SAT and ACT, make sure your applications are in on time and help you save money at Dream U.

                Completely hands-on and chronologically arranged over the course of 16 months,

                the Fiske What to Do When for College includes:

                --Monthly overviews

                --Weekly planners featuring all of that week's major deadlines

                --Extensive appendices and a complete glossary

                Plus, readers will find narrative essays, written by two of the top college experts in the country, addressing what to do each week and what to think about in the coming weeks. Advice on essay writing, college visits, standardized testing, prep courses and more is also included.

                Exact dates of major deadlines include:

                --Early and regular admissions at every selective college

                --Major scholarship deadlines

                --Financial aid deadlines

                --Housing deadlines

                --SAT and ACT deadlines

                --ROTC and service academy deadlines

                Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds
                Average customer rating: 5 out of 5 stars
                • GREAT BOOK!!!
                • Great Branding (Work)book
                • Impressive, yet simple
                • Awesome book, highly reccomended
                • An Outstanding Book!!!
                Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds
                Karen Post
                Manufacturer: AMACOM/American Management Association
                ProductGroup: Book
                Binding: Paperback

                GeneralGeneral | Business & Investing | Subjects | Books
                AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                Product ManagementProduct Management | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                TechniquesTechniques | Sales & Selling | Marketing & Sales | Business & Investing | Subjects | Books
                Similar Items:
                1. Brand Hijack : Marketing Without Marketing Brand Hijack : Marketing Without Marketing
                2. Brandscendence: Three Essential Elements of Enduring Brands Brandscendence: Three Essential Elements of Enduring Brands
                3. Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know
                4. Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
                5. Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS (Jeffrey Gitomer's Little Books) Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS (Jeffrey Gitomer's Little Books)

                ASIN: 0814472346

                Book Description

                "Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach -- no complicated theories, marketing jargon, or unnecessary babble -- that lets any business take its brand to the next level. Packed with tools that help readers identify their brand's purpose, personality, promise, and point of difference, Brain Tattoos will help readers: * Develop the courage to break the mold and become truly distinct * Discover ways to enlist customers and others as ""brand ambassadors"" * Grasp their brand's essence * Master brand building on any scale in any industry * Learn how to identify and use the most effective methods of brand communication * Learn how to leverage limited resources creatively Filled with creative ways to maximize market impact, Brain Tattoos is a true ""how-to"" book written with in-the-trenches business and marketing people in mind."

                Customer Reviews:

                5 out of 5 stars GREAT BOOK!!!.......2006-01-01

                GREAT BOOK!!!!
                LET ME JUST START BY SAYING YOU HAVE TO GET THIS BOOK!!!
                THIS BOOK IS AMAZING IT GIVES YOU THE INFORMATION YOU NEEN TO START BRANDING YOUR COMPANYS NAME FROM A-Z.
                THIS BOOK HELPED ME IN A BIG WAY ,IT GOT ME THINKING ABOUT MANY IDEAS FOR THE BRANDING OF MY COMPANY.
                I'VE READ ALOT OF BOOKS ABOUT MARKETING AND BUSINESS AND BRAIN TATTOOS IS BY FAR THE BEST BOOK OUT THERE ,IT IS WELL WORTH YOUR MONEY .BEFORE YOU START YOU COMPANY I HIGHLY RECOMMEND YOU READ THIS BOOK. GOOD LUCK PAUL S.

                5 out of 5 stars Great Branding (Work)book.......2005-12-13

                There are so many books on branding out there that try to explain the concept of branding. Most fail to do so, but instead, baffle the reader with jargon, theorems and charts. This book creates an easy to understand definition of branding. It also provides exercises to help build your brand and great real world examples to prime your branding ideas.

                This book is very well written and very readable! Make sure you have a pen and paper to take notes and work on the exercises! This book will be a staple in your business book collection. I still refer to it months after reading it.

                5 out of 5 stars Impressive, yet simple.......2005-03-16

                I wasn't sure what to expect when I read this book. The ideas and examples made complete sense. It seems like such a simple concept, but it's amazing how many large corporations miss the point. I plan on implementing many of these concepts into my own company. I have no doubt that the ideas will only benefit my company and myself personally. Thanks for sharing, you have great in-sight.

                5 out of 5 stars Awesome book, highly reccomended.......2005-02-02

                This book really gave me the courage to think outside of the box from the start and really helped me understand how vital branding is to a marketing campaign. Being a fairly recent college grad with a degree in marketing, I discovered concepts and ideas that are definitely helpful in the world of advertising today and it also was a great addition to my college education.

                It was fun to read, and it was interactive... allowing you to apply your own marketing and advertising scenarios to help you succeed.

                5 out of 5 stars An Outstanding Book!!!.......2005-01-15

                I've been involved in sales and marketing for the last 15 years. In that time I have read countless books on the subject of branding - some good, most bad.

                I recently took a job as the president of a creative agency that was in desperate need of a new brand identity. Karen Post's book, Brain Tattoo has made my job infinitely easier! I found Chapter 5 - How to Construct Your Tattoo Plan - especially helpful.

                What I love most about the book is that it is based on real-world, hands-on experience and not classroom theory.

                I would highly recommend this book if you are interested in creating a memorable brand that will forever be tattooed in the minds of your consumers.

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