Marketing Due Diligence: Reconnecting Strategy to Share Price

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A Process for Determining Marketing ROI

Marketing Due Diligence: Reconnecting Strategy to Share Price
Malcolm McDonald , Keith Ward , and Brian Smith
Manufacturer: Butterworth-Heinemann
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
Management | Management & Leadership | Business & Investing | Subjects | Books
General | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
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ASIN: 0750683422

Book Description

The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over are dissatisfied with this lack of accountability.

Cranfield School of Management has been addressing this problem by working with a range of blue-chip companies. They have created a new framework which shows how marketing systematically contributes to shareholder value based on three key questions-

Does the promised market exist?
Will the strategy deliver the market share promised?
Will the market share create shareholder value?

This groundbreaking new book explains the principles and practice behind rigorous due diligence in marketing for Marketing and Finance Directors, CEOs, Strategists and MBA students wanting to understand the key drivers of modern business

Surely, the time has come for marketing directors to take their rightful place in the boardroom by proving that what they are doing creates shareholder value added?

* Top level Cranfield based author team utilising latest Cranfield in-company research

* Connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value

* Systematic and practical approach so that it can be used by both practitioners and students

Customer Reviews:

A Process for Determining Marketing ROI.......2006-05-11

Marketing Due Diligence is based on leading research performed at Cranfield University in the UK. It outlines a newly defined process that combines proven strategic and financial management practices with new concepts about organisational effectiveness to link marketing strategy to shareholder value. This book is a valuable resource for executives motivated to determine the relationship between the expense of implementing marketing strategies and share price.

Book Description

This book provides a forum for leading scholars in organization theory to engage in meta-theoretical reflection on the historical development, present state, and future prospects of organization theory as a scientific discipline. The central question explored is the epistemological status of organization theory as a policy science. This is a meta-theoretical question; the object of analysis and debate in this volume is not a set of organizational phenomena, but organization theory itself. By drawing attention to organization theory as a practical social activity, this handbook reviews and evaluates important epistemological developments in the discipline. More specifically, the focus is on issues related to the nature of knowledge claims put forward in organization theory and the controversies surrounding the generation, validation, and utilization of such knowledge. Five sets of questions are raised in the handbook, each one of which is dealt with in a separate section: 1) What does a science of organizations consist of? What counts as valid knowledge in organization theory and why? How do different paradigms view organization theory as a science? 2) How has organization theory developed over time, and what structure has the field taken? What assumptions does knowledge produced in organization theory incorporate, and what forms do its knowledge claims take as they are put forward for public adoption? 3) How have certain well-known controversies in organization theory, such as for example, the structure/agency dilemma, the study of organizational culture, the different modes of explanation, the micro/macro controversy, and the differnet explanations produced by organizational economists and sociologists, been dealt with? 4) How, and in what ways, is knowledge generated in organization theory related to action? What features must organization theory knowledge have in order to be actionable, and of relevance to the world 'out there'? How have ethical concerns been taken into account in organization theory? 5) What is the future of organization theory? What direction should the field take? What must change in the way research is conducted and key theoretical terms are conceptualized so that organization theory enhances its capacity to generate valid and relevant knowledge?

Customer Reviews:

If you like philosophy..........2007-03-17

If you like philosophy, you will like Tsoukas's approach to organizational theory. Don't think about this text as practical tool for working with organizations - the subtitle 'Meta-theoretical Perspectives' says it all.

The authors in this volume are the thought leaders in modern Organizational Theory, so if you want a volume that brings key areas of thought together - this may be for you. The content is weighty (epistemology or critical science anyone?) and helped me in my graduate studies.

Certainly better for research and academic exploration then for practitioners.

The Oxford Handbook of Organization Theory: Meta-theoretical Perspectives

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The Oxford Handbook of Organization Theory: Meta-theoretical Perspectives
Christian Knudsen Haridimos Tsoukas
Manufacturer: Oxford University Press, USA
ProductGroup: Book
Binding: Paperback
ASIN: B000OKTE9Y

Book Description

Plant Biotechnology And Plant Genetic Resources, which boasts a truly international list of contributors with a variety of expertise, thoroughly explores all the major contemporary concerns. It discusses the strategies for the best use of modern biotechnology and precious plant genetic resources to alleviate components associated with global constraints in hunger, environment and health. This book is a valuable resource for scientists and policy makers as the world faces unprecedented challenges in the sustainability and productivity of the global food and fibre system.

Book Description

Michelangelo was raised in a rustic village by a family of modest means. Shakespeare's father was a middle-class businessman. Abraham Lincoln came from a family of itinerant farmers. Yet all these men broke free from their limited circumstances and achieved brilliant careers as creative artists and leaders. How such extraordinary creativity develops in the human brain is the subject of renowned psychiatrist Nancy Andreasen's The Creating Brain.
Andreasen explains here how the brain produces creative breakthroughs in art, literature, and science, revealing that creativity is not the same thing as intelligence. She scrutinizes the complex factors involved in the development of creativity, including the role of patrons and mentors, "non-standard" educations, and the possession of an "omnivorous" vision. A fascinating interview with acclaimed playwright Neil Simon sheds further light on the creative process.The relationship between genius and insanity also plays an important role in Andreasen's examination. Drawing on her studies of writers in the Iowa Writers' Workshop and other scientific evidence, Andreasen asserts that while creativity may sometimes be linked to mental disorders and may be partially due to familial/genetic factors, neither is inevitable nor needed for creativity to flourish.

Scientist's increasing understanding of the brain's plasticity suggests even more possibilities for nurturing the creative drive, and Andreasen looks ahead to exciting implications for child-rearing and education. The Creating Brain presents an inspiring vision for a future where everyone—not just artists or writers—can fulfill their creative capacity.

Download Description

Where does the unique originality we call "creativity" come from? Can anybody be creative? Michelangelo was a stonecutter's son, and Shakespeare the son of a middleclass businessman. What causes some people to soar free of their limited lives and make astonishingly creative contributions? In her fascinating tour of creativity and the brain, Nancy Andreasen, professor of psychiatry at the University of Iowa and the winner of the National Medal of Science, shows us that creativity is not the same as intelligence, nor the same as skill. Rather, we discover, the essence of creativity is to shape the materials of life in new and unexpected ways. Andreasen explores how the human brain achieves creative breakthroughs-in art, literature, music, and science-the role of genes and environment, extraordinary creativity vs. ordinary creativity, the possession of a omnivorous vision, the value of not having a "standard education," and the question of "genius and insanity". The author examines what extraordinary creators such as Mozart, Henri Poincaré, and Coleridge, said about creating and how their insights reflect particular qualities of creative people and the creative process. She includes her fascinating interview with the playwright Neil Simon in which he described how his mind and brain work. Andreasen also shows how her studies of participants in the Iowa Writer's Workshop and other evidence suggest that, while creativity often may be inherited and may sometimes be associated with mental disorders, neither is inevitable or necessary for creativity to flourish. The Creating Brain offers insight into what creates the creative brain, and offers advice to nurture it in both children and adults.

Customer Reviews:

Infoteresting.......2006-06-19

'The Creating Brain' book is about creativity, the person and the process involved. Nancy also talks about how creative people have a certain personality which could affect their mental behavior.

The book starts with how most creative ideas sprang into te select minds while in 'bed, bath or bus'- Kekule,Archimedes,Poincare int he order fo their situation.

The chapter on five creative persons gives a first account of the creative person at their act.

A very interesting chapter of the book is the one in which Leonardo Da Vinci and Michelangelo are studied to see how nature (Genes. The concept of 'Hereditary Genius' and Francis Galton's contribution of Scatter Plots and Unique finger prints theory , his misused theory of eugenics was interesting to know) and nurture(the need for a mentor) are both part in bringing about a persons creativity to light.

The last chapter deals with how to build a better brain with exercises like learning something new everyday since its associating different domains which has been seen as a bed for creativity, active reading with a list of books for children of different ages.

Misleading title, disappointing book.......2006-06-16

I was intrigued by the title of this book and the background of the author. The book turned out to be a disappointment. There were only a few insights from neuroscience, and the synthesis based on the biography of geniuses was superficial, leading to somewhat obvious conclusions. While an integrative approach to writing on such a complex topic must be appreciated, the balance of the content could have been more in favor of scientific findings. Also, a slightly irritating aspect is the author's desire to communicate her likeness to the creative people whom she describes. The book is easy to read, though, the content could have been presented in an article of a few pages.

A Quick Folksie Intro - Hope for Bibliography?.......2006-03-21

Creating Brain reads like a chat accross the kitchen table with an occasional very brief trip to the lecture podium.

For a natural scientist, Andreasen presents lots of conclusions, such as recommendations on TV exposure to children, with little data or reason other than her personal opinion for support. While her thoughts aren't unreasonable, they are also not supported by data. This weakness taints the other statements (both biographical and scientific)which one hopes are better supported by the research cited. The distance of the lecture podium requires better connection between evidence and conclusion. I had hoped for more depth on current research and imaging.

Still, the accross-the-kitchen-table tone does match the interesting stories, personal anecdotes, and opinions. Also, the complexity of nature and nurture (clearly nature vs nurture is no longer a fruitful concept)comes through well.

AFTER THE TEXT a tempting bibliography including material said to be freely available from Andreasen's institution may lead to works of more rigor that do not sacrifice good explanation of methods.

A Tour of Creativity and the Mind.......2006-03-10

+++++

QUESTION: What do Neil Simon (playwright), Mozart (music composer), and Friedrich Kekule (organic chemist) have in common?
ANSWER: Each was considered to be a creative genius.

This slim book by Dr. Nancy Andreasen attempts to explain how the above people and those like them create great works of art and come up with original ideas in the sciences. Does their creative genius reside in their neuroanatomy?

Andreasen explains more about her book:

"[My] book is primarily about extraordinary creativity. I wanted to write about how extremely gifted people have created things that have made our lives, our society, and our civilization richer and more beautiful."

Each of this book's six chapters is divided into subsections. Below I will give the title of the chapter (in upper case) and then give the titles of each subsection so as to give an overview of the entire book:

(1) THE NATURE OF CREATIVITY

The evolution of concepts of creativity; Creativity vs intelligence; Creativity and society: who decides?; What is creativity.

(2) UNDERSTANDING THE CREATIVE PERSON AND THE CREATIVE PROCSS

The scientific study of creativity; The creative person; The creative process; The case-study method and introspective descriptions of the creative process; Five introspective accounts (written by five people who represent extraordinary creativity).

(3) HOW DOES THE BRAIN CREATE?

Creativity and the brain; How does the brain think?; A primer of brain anatomy; The complexity of brain networks; The human brain as a self-organizing system; What is human thought?; Unconscious thought; The neural basis of extraordinary creativity.

(4) GENIUS AND INSANITY

Early explorations of genius and insanity: the anecdotal era; Improving diagnostic precision: the quantitative era; Is there a connection between creativity and schizophrenia?; Mental illness, creativity, and the brain; What are the effects of treating mental illness in creative people?

(5) WHAT CREATES THE CREATIVE BRAIN?

The role of nurture; Renaissance Florence as a Lab for the case study of nature and nurture (note that Andreasen's PhD is in Renaissance Literature); What kind of environment nurtures Creativity?; The role of nature: innate gifts and hereditary factors; Nature vs nurture: What creates the creative brain?

(6) BUILDING BETTER BRAINS

What is brain plasticity?; Plasticity and the creative brain; Ordinary creativity and extraordinary creativity; (Creative enhancing) mental exercises for adults; Tips for teaching tots; The creating brain: Quo Vadis.

If you peruse the above chapter subsections, you will find that the actual amount of neuroscience presented in this book is minimal. This is actually justified since the amount of research in this area is slim. What Andreasen does is actually concentrate on the mind rather than to analyze only the brain in order to understand creativity.

This book contains almost 35 black and white photos and illustrations, most of which I found interesting.

Don't worry! This book is easy to read. You don't have to have a PhD to understand it.

There are a few problems with this book. I will state three that I consider major ones:

(i) This book's title is "The Creating Brain: The Neuroscience of [Creative] Genius." As explained above, this book deals more with the mind than with the brain. As well, the neuroscience in this book is minimal. (Some people may get angry at this expecting the entire book to be about the brain and neuroscience. Personally, I was not angry but surprised.) I think a more accurate title would have been: "The Creating Mind: With Some Neuroscience Explaining Creative Genius."

(ii) The preface made me wince. Andreasen begins it with "When I was a kindergartener, I was IQ-tested and declared a genius." She then goes on and briefly describes her life with this label. Why?

(iii) The author attempts to imply that Sir Isaac Newton and Albert Einstein suffered from mental illness. Maybe she's justified in saying this since she has a degree in psychiatry. However, one of my degrees is in psychology and I would say that she is reading too much into Newton's and Einstein's idiosyncrasies.

Finally, I had a difficult time deciding how to rate this book. I decided I would rate this book on the more accurate title that I mentioned in (i) above. Some people might disagree with me on doing this but I feel the information presented in this book is important to know with respect to creativity.

In conclusion, despite some problems, I feel that this book does an adequate job in explaining extraordinary creativity.

(2005; preface; 6 chapters; main narrative 180 pages; bibliography; index)

+++++

Other reviewers seem to miss the point.......2006-01-06

In writing this book Dr. Andreasen had to consider her audience. This
book was written for a general audience, not the academic or medical community.
Therefore it must appeal to that end both in language and length of text.
I think that Dr. Andreasen is successful in her anecdotal approach to
writing this book. It keeps things interesting for those of us who might
have trouble sifting through the thousands and thousands of articles
published about creativity in medical or psychology journals. If you are looking for a summary of everything that has been written on the topic, you are looking for another book....and very likely one that would not be of much interest to a general audience.
Why anyone would expect a book that is obviously written for most
moderately educated people to be so conclusive, especially at this stage
in neuroscience, is beyond me. If one were to try to cover all aspects of
how people are creative, it would likely be longer than all of wikipedia.
I am an artist. For this book, I used a method usually reserved for viewing art, and
that is, assume everything is intentional. If the painter gives Mary a
long neck, it's not that he or she doesn't know how to paint a neck. It is because the painter is trying to emphasize something about the neck. Being a PhD in
English, I would gather that Dr. Andreasen knows a thing or two about
writing well. Being an accomplished scientist in addition, she also has an amazing capacity to make difficult topics easy to understand. Perhaps this skill-one that is quite rare in highly credentialed scholars like Dr. Andreasen-is one reason that several reviewers have perceived the book to be "too simple."
In this book Dr. Andreasen has selectively chosen some aspects of creativity the aspects of creativity that she finds most interesting. The most challenging aspect is the neuroscience of creativity. How does the brain actually work when it develops original ideas? The book is a tour de force in this respect. Few others could have written about this topic in such a knowledgeable but interesting and approachable way.

Inside The Creating Brain.(Book review): An article from: Saturday Evening Post

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Inside The Creating Brain.(Book review): An article from: Saturday Evening Post
Ted Kreiter
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital
ASIN: B000L436CO
Release Date: 2007-03-20

Book Description

This digital document is an article from Saturday Evening Post, published by Thomson Gale on November 1, 2006. The length of the article is 476 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Inside The Creating Brain.(Book review)
Author: Ted Kreiter
Publication: Saturday Evening Post (Magazine/Journal)
Date: November 1, 2006
Publisher: Thomson Gale
Volume: 278 Issue: 6 Page: 15(1)

Article Type: Book review

Distributed by Thomson Gale

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Biological Events Probed by Ultrafast Laser Spectroscopy

Manufacturer: Academic Press Inc.,U.S.
ProductGroup: Book
Binding: Hardcover

General | Biology | Biological Sciences | Science | Subjects | Books
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ASIN: 0120499509

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Biological Events Probed by Ultrafast Laser Spectroscopy.
R.R. (ed), Alfano
Manufacturer: Academic Press Inc.,U.S.
ProductGroup: Book
Binding: Paperback
ASIN: B000OHMGJM

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Wabbit Hunting

Great basic info on rabbit hunting

Everything the novice rabbit hunter needs to know

Rabbit Hunting: Secrets of a Master Cottontail Hunter (Outdoorsman's Edge Guides)
Dave Fisher
Manufacturer: Creative Outdoors
ProductGroup: Book
Binding: Paperback

Hunting | Hunting & Fishing | Outdoors & Nature | Subjects | Books
General | Sports | Subjects | Books
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Rabbit Hunting

ASIN: 1580112056

Book Description

Everything a rabbit hunter needs to know about the sport of hunting cottontails including the training of and caring for the beagles who hunt them. Written by Master Cottontail Hunter, Dave Fisher, this informative book provides all the strategies from his time tested methods and strategies for successful shot. Includes over 80 black-and-white photographs and 6 illustrations.

Customer Reviews:

Wabbit Hunting.......2007-09-14

Good book ...good condition.
I would buy from this organization again. The book itself I have just started but it is very interesting with stories and knowledge from years of experience as opposed to"How to",and to me that is more interesting to read. I didn't realize that thought until I started really reading it.
This is a good book.
I recommend it.

Great basic info on rabbit hunting.......2005-07-01

This book covers the basics of hunting cottontail, including some very useful information that I found nowhere else about field dressing the rabbit. It describes rabbit habits and habitats, and is full of entertaining hunt stories. My main complaint about the book is the amount of space it gives to discussing hunting with beagles. 6 of the 22 chapters are exclusively about beagles: selecting, training, breeding and caring for beagles. Those who do not hunt with dogs will not find much use for all this information. Also, it would have been very helpful if the author had included in the book a listing of cottontail hunting availability state-by-state [...] But in general, this is a great book and I recommend it.

Everything the novice rabbit hunter needs to know .......2004-10-12

Creative Outdoors is the Creative Homeowner imprint dedicated to the outdoor sports of hunting and fishing. One of their newest titles is Rabbit Hunting by Master Cottontail Hunter Dave Fisher. Everything the novice rabbit hunter needs to know and master about the sport of hunting cottontails (including the training of and caring for the beagles who hunt them) is provided within the pages of this superbly organized and presented instruction manual and reference. Enhanced with the inclusion of 80 black/white photographs and 6 illustrations, Rabbit Hunting provides all of the strategies that Dave Fisher has developed for getting in a successful shot with a small animal that is know for its elusive speed. The author of more than 500 national published articles primarily focused on the sport of hunting rabbits and the sport of "beagling", Dave Fisher's Rabbit Hunting is a perfect and very strongly recommended distillation of both his experience and his expertise in the field.

Outdoorsman's Edge Guide to Rabbit Hunting Secrets of A Master Cottontail Hunter

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ProductGroup: Book
Binding: Hardcover
ASIN: 0965523128

Book Description

A practical pricing guide for homeowners and contractors. Find out how much you should pay for your location for the 64 most popular remodeling and repair projects. All projects are illustrated, and include material costs, labor hours, and total project costs.

Customer Reviews:

Get the new eddition.......2006-12-20

I saw this book in the store and decided to see if I could get it cheaper on Amazon. When I pulled up the page, the cover was the same as the one in the store. I didn't know it was an old eddition with outdated figures until it arrived in the mail. I went back to the page I bought it on and then noticed the disclaimer for the pictures being from the newer eddition. The newer book has different projects and more current prices.

Helps you learn how deep to dig........2002-12-30

Very good book with actual price estimates from the people who know best, RS Means (we use their database at work (Facilities area) for estimating.

Exterior Home Improvement Costs: The Practical Pricing Guide for Homeowners and Contractors (Exterior Home Improvement Costs)

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Binding: Paperback

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Exterior Home Improvement Costs, A Practical Pricing Guide for Homeowners & Contractors

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Exterior Home Improvement Costs, A Practical Pricing Guide for Homeowners & Contractors
Howard, Et.al. (Editors), Illustrated by Chandler
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Exterior Home Improvement Costs: A Practical Pricing Guide for Homeowners and Contractors

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Exterior Home Improvement Costs: A Practical Pricing Guide for Homeowners and Contractors
Timothy Jumper , George Ghiorse , and Mary Greene
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Book Description

A complete guide to help ministers prepare tax returns and plan their financial future.

Customer Reviews:

Excellent - Thorough.......2005-07-07

Addresses every possible issue in a up-to-date and easy to understand format. High recommended.

One of the best guides available.......2005-02-06

A perennial guide to the problems and opportunities of taxation for ministers, the Zondervan 2005 Minister's Tax and Financial Guide is once again one of the best sources of information for the layman. Written in a simple, clear style with lots of illustrations and examples this is the essential guide for the non-accountant. In addition to walking the reader through the maze of tax laws he also provides basic financial planning for the minister. Newly updated for 2004 returns, the Zondervan 2005 Minister's Tax and Financial Guide should be read and understood by all ministers and church financial committees.

Zondervan 2005 Minister's Tax & Financial Guide: for 2004 Returns (Zondervan Minister's Tax & Financial Guide)

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Zondervan 2005 Minister's Tax & Financial Guide: for 2004 Returns (Zondervan Minister's Tax & Financial Guide)
Dan, Cpa Busby
Manufacturer: Zondervan
ProductGroup: Book
Binding: Paperback
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