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Media Economics: Applying Economics to New and Traditional Media
Colin Hoskins , Stuart M. McFadyen , and Adam Finn Manufacturer: Sage Publications, Inc ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0761930965 |
Book Description
"Hoskins, McFadyen and Finn de-dismalise economics. Their book is clearly written, full of cogent and apposite examples and analyses persuasively what makes media and communications like, and unlike, other economic sectors. From network externality to public good, from experience goods to superstars, from dumping to quotas they lucidly guide the reader through the tangles of the new economy and why it now matters less if maids burn books. Eat your heart out Thomas Carlyle."
-Richard E. Collins, The Open University, U.K.
How does the Internet affect the supply of information-based entertainment and cultural goods? Why do telephone companies have peak and off-peak prices for long-distance calls? Why is broadcasting, but not newspaper publishing, usually regulated and sometimes subsidized?
Media Economics: Applying Economics to New and Traditional Media provides a thorough foundation of the microeconomic principles and concepts needed to understand media industries and issues in the converging media environment.
Media Economics differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing technologies affect the conduct and performance of media industries, and why the United States dominates trade in information and entertainment.
Key Features
Media Economics assumes no prior background in economics and is designed for undergraduate and graduate students studying media economics and media industries. The book is an ideal text for public policy and the media as well as media and society courses with an economic perspective taught in Media Studies, Communication, Business, Journalism, Film Studies, Political Studies, and Economics programs.
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New Organizational Designs: Information Aspects
Bob Travica Manufacturer: Ablex Publishing ProductGroup: Book Binding: Paperback ASIN: 1567504043 |
Book Description
The organizational world today has been characterized in various terms - turmoil, chaos, the age of paradox and unreason. Common to all these characterizations is that the conventional wisdom fails in responding to novel challenges triggered by the pervasive and radical change of organizations. Information, knowledge, information worker and information technology are at the epicenter of these changes and surprises. This book explores new organizational designs, such as, the network and virtual organization from the information perspective. In addition, proposed is a model of the nontraditional organization in which information work evolves around teams that directly serve customers. This model was put on a test, and elements of the nontraditional organization were identified in firms that have been around for quite some time - the public accounting industry, and specifically its technologically most advanced segment. The book aims at transferring experience and facilitating interest for methods of organizing suitable for the information age.Customer Reviews:
informative reading.......2004-06-10
A very useful text!.......1999-11-25
Travica's book is an easy reading. It contains clear definitions, a straightforward language, and interesting discussion.
I recommend this book to all managers, and particularly to those in info. sys. functions, so that these can better understand links between info tech. and organizing.
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Measuring the Water Status of Plants and Soils
John S. Boyer Manufacturer: Academic Press ProductGroup: Book Binding: Plastic Comb ASIN: 0121222608 |
Book Description
Plants use large amounts of water in their growth, contributing to important consequences for agriculture and the distribution of plant communities. This book is a laboratory manual, and serves as a companion to the textbook, Water Relations of Plants and Soils, by Kramer and Boyer (1995). Much of our knowledge of plant and soil-water relations comes from thoughtful and careful measurements of the water status of the plant and its surroundings. This book emphasizes thermodynamic methods that can be reproduced at any time or place, indicating the energy used for water transport. The manual begins with a brief review of the relevant thermodynamics, followed by a description of principles and methods used in measuring chemical potential and its components, as well as the precautions necessary to insure success. The book also provides an explanation of the uses of the pressure chamber, thermocouple psychrometer, and pressure probes, as well as selected examples of experiments and references for further study.
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Measuring the Water Status of Plants and Soils
John S. Boyer Manufacturer: Academic Press ProductGroup: Book Binding: Paperback ASIN: B000OHXTI4 |
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The Tangled Wing: Biological Constraints on the Human Spirit
Melvin Konner Manufacturer: Owl Books ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0805072799 |
Book Description
First published to great acclaim twenty years ago, The Tangled Wing has become required reading for anyone interested in the biological roots of human behavior. Since then, revolutions have taken place in genetics, molecular biology, and neuroscience. All of these innovations have been brought into account in this greatly expanded edition of a book originally called an 'overwhelming achievement' by The Times Literary Supplement. A masterful synthesis of biology, psychology, anthropology, and philosophy, The Tangled Wing reveals human identity and activity to be an intricately woven fabric of innumerable factors. Melvin Konner's sensitive and straightforward discussion ranges across topics such as the roots of aggression, the basis of attachment and desire, the differences between the sexes, and the foundations of mental illness.Customer Reviews:
The best book on Human Behavior.......2007-09-03
An essential guide to human existence..with a preachy ending.......2007-08-22
good complete book (w/ one complaint).......2007-07-17
Number one on my list.......2007-05-26
Outstanding.......2004-11-28
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The Tangled Wing. Biological Constraints On The Human Spirit
Melvin Konner Manufacturer: Holt,Rinehart Winston ProductGroup: Book Binding: Hardcover ASIN: 0434397032 |
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The Tangled Wing : Biological Constraints on the Human Spirit
Melvin Konner Manufacturer: Harpercollins ProductGroup: Book Binding: Paperback ASIN: B000OEN7HA |
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Les iles sous la mer
Michel Pigneres Manufacturer: Draeger-Vilo ProductGroup: Book Binding: Unknown Binding ASIN: 2851190172 |
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The Wisdom of Harvey Penick
Harvey Penick , and Bud Shrake Manufacturer: Simon & Schuster ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0684845083 |
Amazon.com
A master of parable and the Socratic method, Harvey Penick, the Texas pro who molded the games of Tom Kite and Ben Crenshaw, emerged late in his long life as the golf world's pied piper. With the phenomenal success of Harvey Penick's Little Red Book, his first primer, Penick earned a dedicated international following eager to hang on his anecdotes and embrace the practicality of his gentle advice that always seems more personal than generic. The Wisdom of Harvey Penick gathers the best of that first volume and joins it with highlights from Penick's three bestselling successors: And If You Play Golf, You're My Friend; For All Who Love the Game, which is geared particularly toward women; and The Game for a Lifetime. The compilation forms a single, convenient lifelong studies program complete with photos and keepsakes from the Penick family scrapbooks.Book Description
When Ben Crenshaw sank his putt at the seventy-second hole for a one-shot victory in the 1995 Masters, he bent over, buried his face in his fingers for a moment, then wept in the arms of his caddie. This was Ben's way of telling the world that what he had just done was his own memorial to his great friend and mentor Harvey Penick, who had passed away almost exactly a week before. With Crenshaw's victory, every golfer, every lover of the game, joined Ben in giving thanks to the greatest golf teacher of all time.
Harvey Penick's life in golf began when he started caddying at the Austin Country Club in Texas at the youthful age of eight. Over the next eighty-plus years, he enlightened the members of that club with insights into golf and life. In 1992, at the age of eighty-seven, he offered the world that same wisdom in a timeless collection of pieces entitled Harvey Penick's Little Red Book. He followed that with three more books, all bestsellers, and all filled with thoughts, stories, and golf advice that had stood the test of time. Now, Bud Shrake, Harvey's friend and collaborator, gathers together the very best pointers, portraits, and parables from all four of Harvey's previous works. Filled with nuggets of wisdom from Harvey Penick's Little Red Book, And If You Play Golf, You're My Friend, For All Who Love the Game, and The Game for a Lifetime and enhanced with dozens of personal photographs and keepsakes from the Penick family scrapbooks, The Wisdom of Harvey Penick is a lasting treasure from the most beloved teacher in all of golf.
Customer Reviews:
Nice tips for golfer at all levels.......2007-01-05
Outstanding.......2000-01-30
Mr. Penick Encourages & Guides Without Being Technical.......1998-08-24
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The Wisdom of Harvey Penick
Harvey Penick Manufacturer: Simon & Schuster ProductGroup: Book Binding: Hardcover ASIN: B000N7C878 |
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The Wisdom Of Harvey Penick - Lessons And Thoughts From Teh Collected Writings Of Golf's Best-loved Teacher
Harvey with Shrake, Bud Penick Manufacturer: Simon & Schuster ProductGroup: Book Binding: Hardcover ASIN: B000RIW2D8 |
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The Complete Idiot's Guide to Classical Mythology, 2nd Edition (The Complete Idiot's Guide)
Kevin Osborn , and Ph.D., Dana L. Burgess Manufacturer: Alpha ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 1592572898 Release Date: 2004-11-02 |
Amazon.com
There are scads of reasons why The Complete Idiot's Guide to Classical Mythology is a great reference text and a worthwhile addition to your home, but its primary appeal lies in its accessible tone. The legends of mythology are fascinating and fun--they wouldn't have lasted this long if they weren't high in entertainment value--but that sometimes gets lost in the drive to be "educated" and the fear of appearing ignorant. When folks allude to Phaedra, does your brain draw a blank? When conversation turns to the works of Pindar, do you wax noncommittal while waiting for a clue? That kind of trepidation puts a real pall on enjoying the humanity, magic, and humor of classic myths; taking you past that is what the Idiot's Guide series does best. They explore the roots of mythology, introduce the Greek and Roman gods and heroes, and tell a lot of great stories. A nonthreatening introduction for students, it renews a love of a tale well told, revitalizes an interest in reading stories aloud, and dusts off some lively yarns. And if reading up on Theseus and Heracles makes you better educated and more conversationally versatile, that's just icing on the cake. --Stephanie GoldBook Description
An exploration of timeless legends. First told centuries ago, the ancient myths of the Greeks and Romans continue to fascinate and influence the world today. The expanded edition of this popular guide examines why these legends remain an integral part of human history, citing their literary value, and their presence throughout popular culture in such works as J.K. RowlingÂ's Harry Potter novels, and the Coen brothersÂ' film O Brother, Where Art Thou?.
 Features a 50-page ÂwhoÂ's who glossary of classical mythological characters from both the Greek and Roman versions
 An updated look at recent movies and television seriesÂ' based on mythology, including Helen of Troy, HBOÂ's animated Odyssey, and the Disney ChannelÂ's Hercules
Download Description
You're no idiot, of course. You can find Greece on a map, know that Kevin Sorbo stars as Hercules on TV, and have heard of Freud's Oedipus theory. But when it comes to classical mythology, you feel like you've been foiled by the gods. Don't curse Zeus yet! The Complete Idiot's Guide to Classical Mythology has all you need for a working knowledge of the timeless world of Greek and Roman myths.Customer Reviews:
Fantastic guide for those new to myths, or wanting an easy fun version of events.......2006-06-02
Excellent resource for classical mythology fans........2004-05-24
There are several mythology reference books available in the market today but more serious and 'seasoned' fans and scholars will likely prefer THE COMPLETE IDIOT'S GUIDE TO CLASSICAL MYTHOLOGY by Kevin Osborn. We're not idiots, of course, but this book is meaty, entertaining and has more background information on the various gods/goddesses, heroes and stories. At over 350 pages, it has loads of information on various topics and stories in mythology. For instance, an entire chapter is dedicated to the Trojan War and Achilles and Odysseus also have their own chapters. With other mythology books, you would be lucky to have a few pages dedicated to Achilles alone.
Fans who want more than classical mythology will want to explore MYTHOLOGY FOR DUMMIES by Christopher Blackwell. This book also delves into the Arthurian legend, Norse myths, Beowulf, as well as world mythology in general (Chinese, Jewish, Hindu, etc).
These 2 books are all excellent. The choice lies on the readers' level of interests. I would recommend the "Complete Idiot's Guide" to those who enjoy Roman and Greek mythology or those who want to learn more about the Trojan War, Perseus, Jason and the Argonauts, Zeus, Hercules and the many other fascinating gods/goddesses and heroes of classical mythology.
A Skeptic No More.......2000-06-19
Never Thought Mythology Was Entertaining? Think Again!.......2000-01-20
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Microsoft SharePoint Technologies: Planning, Design and Implementation (HP Technologies)
Kevin Laahs Manufacturer: Digital Press ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 1555583016 |
Book Description
Microsoft SharePoint Technologies: Planning, Design and Implementation provides an in-depth examination of the tasks involved in planning, designing and deploying SharePoint in your enterprise. The book examines SharePoint from the user's perspective, the administrator's perspective, and the application developer's perspective and looks at how you can maximize your investment by integrating SharePoint features with Office 2003 and other enterprise applications in your environment. The authors are experienced consultants that have helped many large corporations deploy Microsoft technologies within their enterprise. This book is filled with practical experience and knowledge gained from working with customers in the field.Download Description
Microsoft SharePoint Portal Server 2003: Planning, Design and Implementation provides an in-depth examination of the tasks involved in planning, designing and deploying the product in your enterprise. The book examines the product from the user's perspective, the administrator's perspective, and the application developer's perspective and looks at how you can maximize your investment by integrating the SPS with other enterprise applications in your environment. The authors are experienced consultants that have helped many large corporations deploy Microsoft technologies within their enterprise. This book is filled with practical experience and knowledge gained from working with customers in the field.Customer Reviews:
Excellent content and presentation!.......2006-04-02
E-Book version.......2005-10-16
SUCCESSFUL MERGER!.......2005-08-17
Very good reference for SharePoint projects.......2005-07-08
Great Companion.......2005-06-26
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Microsoft SharePoint 2007 Technologies: Planning, Design and Implementation
Kevin Laahs , Emer McKenna , and Veli-Matti Vanamo Manufacturer: Digital Press ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0123736161 |
Book Description
Microsoft SharePoint 2007 Technologies: Planning, Design and Implementation provides an in-depth examination of the tasks involved in planning, designing and deploying SharePoint in your enterprise. SharePoint 2007 significantly extends the breadth of capabilities for end users, administrators, developers, and designers. The cutting-edge technology encompasses some major new functional areas such as Business Intelligence, Information LifeCycle Management, and Enterprise Content Managementall can be leveraged to satisfy many different business scenarios.Books:
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