The State of the World's Cities, 2004/2005: Globalization and Urban Culture.(The Chronicle Library Shelf)(Book Review) : An article from: UN Chronicle

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Citation Details
Title: The State of the World's Cities, 2004/2005: Globalization and Urban Culture.(The Chronicle Library Shelf)(Book Review)
Author: Tom Osanjo
Publication: UN Chronicle (Magazine/Journal)
Date: December 1, 2004
Publisher: United Nations Publications
Volume: 41 Issue: 4 Page: 55(2)

Article Type: Book Review

Distributed by Thomson Gale

State of the World's Cities 2004-2005, The: Globalization and Urban Culture

Average customer rating:

State of the World's Cities 2004-2005, The: Globalization and Urban Culture

Manufacturer: United Nations
ProductGroup: Book
Binding: Paperback

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ASIN: 9211317053

Book Description

The State of the World's Cities 2004/2005 charts the progress and the challenges we face in this rapidly urbanising world. With contributions from some of the world's leading urban scholars, writers and experts, this report carries extensive examples, illustrations and facts that are of use to experts and non-experts alike. First published in 2001, this flagship report of UN-HABITAT now published every two years, represents a further milestone in the efforts of the United Nations to gather, promote, and disseminate information for policy makers and the public at large.

Book Description

This text is oriented toward students who have a serious interest in business and professional communication. It is not intended to be in competition with textbooks targeted at the introductory course level, rather, it is written for advanced courses, MBA programs, management development, and corporate training courses. This book offers sound insights, supported by extensive research, and experience teaching corporate and academic business communication programs. The text focuses on exploring rhetorical principles as they apply to contemporary business and technical environments. Working from this perspective, the authors promote an application of the demands and dimension of communicating effectively in a corporate or technical environment. At the same time, this approach puts a proper perspective on tools and templates and strengthens the writing fundamentals.

Book Description

Author Randy Leffingwell and researcher Guy Fay poured their hearts and souls into selecting 36 tractors that changed the face of agriculture. The result is a unique, stunningly illustrated book that offers fresh insight into the hallmark machines of agriculture. Beginning with a Case steamer and ending with the Cat Challenger, this book traces the development of farm machinery from crude friction-driven machines to 300-horsepower computer-controlled behemoths.

Book Description

The last decade saw the arrival of a new player in the creation/evolution debate--the intelligent design creationism (IDC) movement, whose strategy is to act as "the wedge" to overturn Darwinism and scientific naturalism. This anthology of writings by prominent creationists and their critics focuses on what is novel about the new movement. It serves as a companion to Robert Pennock’s Tower of Babel, in which he criticizes the wedge movement, as well as other new varieties of creationism.

The book contains articles previously published in specialized, hard-to-find journals, as well as new contributions. Each section contains introductory background information, articles by influential creationists and their critics, and in some cases responses by the creationists. The discussions cover IDC as a political movement, IDC’s philosophical attack on evolution, the theological debate over the apparent conflict between evolution and the Bible, IDC’s scientific claims, and philosopher Alvin Plantinga’s critique of naturalism and evolution. The book concludes with Pennock’s "Why Creationism Should Not Be Taught in the Public Schools."

Customer Reviews:

Persecution, with a dash of fairness.......2007-04-11

This book looks very thorough - how could more than 800 pages of text by 25 authors be anything but thorough? It also looks very balanced: although it consists principally of attacks on ID, it does publish several articles by ID theorists and their admirers. Although Pennock does not give "equal time" to the ID movement, he acknowledges this openly in his introduction.

But why is the book entitled Intelligent Design Creationism, a term never used by either the ID proponents or the creationists? Why is this term repeated throughout the book, as if it was commonly accepted? I would suggest that the word is used to inspire prejudice, because it already stands condemned. Creationism has been designated unconstitutional and unscientific by US Supreme Court. Pennock claims that ID is just a new form of creationism with a name change and an image update. In one sense, he's correct, as all ID proponents believe in creation. However, William Dembski has clearly explained the very significant differences between creationism and ID (the latter does not support a young Earth or 6-day creation, and argues exclusively from science, never from the Bible). Even Pennock himself says he wanted to publish an article by Henry Morris, the father of creation science, expressing disapproval of ID.

Pennock's criticism of Phillip Johnson does a remarkable job of making Johnson's clear and convincing arguments sound confused and muddled. Most of his criticism is based on what he imagines Johnson is trying to say rather than what he actually says. He repeatedly misquotes and distorts Johnson's words; for example, he makes the absurd accusation that Johnson wants scientists to incorporate religious conclusions into their experiments. He quotes Johnson's statement that "It may well be, however, that there are certain questions... that cannot be answered by the methods available to our science. These may include not only broad philosophical issues such as whether the universe has a purpose, but also questions we have become accustomed to think of as empirical, such as how life began or how complex biological systems were put together," then comments: "The sly implication here is that the "sacred books" and "mystical states of mind" may be appropriate ways to answer empirical as well as teleological questions." How can such a complete distortion of Johnson's words, be a "sly implication"?

Over and over, Pennock berates Johnson and his colleagues for making claims without evidence. He also suggests that they have some sort of secret agenda and that they are only revealing a tiny part of it; ironically, he can offer no evidence for this claim. He dismisses the entire design argument with the simplistic assertion that "Darwin showed how simple natural processes could explain such adaptations." Again, he provides no evidence, no page reference to justify this extraordinary over-simplification.

The farcical nature of the book is best shown when Pennock includes a single 16-page article by Michael Behe to represent ID's entire scientific claims. The book claims to be about ID and science, yet only 2% of its length is devoted to this all-important issue.

The article is followed by a criticism by Philip Kitcher of Behe's book Darwin's Black Box. Kitcher ignores most of Behe's arguments and resorts to sarcasm, ridicule and name-calling - the usual tactics of those who have nothing intelligent to say. Indeed, it is difficult to believe that Kitcher has read Behe's book: it appears, rather, that he has dipped into it at a few points to find things to complain about.

Those who have read Behe would be aware of the enormously detailed picture he gives of the operation of the cilium and (to a lesser extent) of the flagellum as examples of irreducible complexity. Ignoring the cilium completely, Kitcher says: "Here's a simple-minded version of the argument. Assume that the flagellum needs 137 proteins. Then Darwinians are required to produce a sequence of 138 organisms, the first having none of the proteins and each one having one more protein than its predecessor. Now, we're supposed to be moved by the plight of organisms numbers 2 to 137, each of which contains proteins that can't serve any function, and is therefore, presumably, a target of selection." This is a complete travesty of Behe's argument, which does not even mention the sequence of 137 proteins! Behe argued that the structure of the flagellum was not only enormously complex but incredibly precise, so that it could not function without every one of its parts perfectly designed and in place. In other words, Kitcher has made a thoroughly dishonest attempt to make the argument look simple-minded; he goes on to compound his dishonesty by insisting that Behe's argument is "just plain silly."

Not surprisingly, Behe is not given a chance to reply to this defamation.

There is a great deal more that could be said about a book this size, but most of it adds up to the same conclusion. There are, admittedly, some bright spots. Some of the articles are reasonable. In particular, there is one criticism of Johnson (by Nancey Murphy) which is not only intelligent and well-argued, but actually fair. It is almost as if this article was included to show that, despite what the rest of the book demonstrates, a real dialogue between Darwinism and ID may be possible.

Pretty Good ... or Pretty Bad .... Depending ............2007-03-22

I give this book three stars. In reality, it deserves only one ... or a full five ... depending on who you, the reader, are.

Why do I say this? First, a little discussion:

The book's title is a bit misleading; it should really be "Intelligent Design Creationism AND ITS CRITICS." Editor Robert Pennock has an agenda about as obvious as an orange flag in a St. Patrick's Day parade, namely, trying to organize a gang tackle on intelligent design theorists. I won't take this opportunity to opine on whether this is a laudable goal or not. It's just clear that Pennock is not merely moderating a discussion here, but has approached this project with the goal of stacking the debate deck in favor of Darwinism. This is clear from the amount of space Pennock gives to Darwinist critics, and the fact that the ID work he includes here is all a little dated, as noted by other reviewers. His convictions are also clear from his own contribution to this volume, a set of reviews in which he critiques the work of ID champion Philip Johnson. Pennock spends an unhelpful amount of space impuning Johnson's character, while his material response to Johnson's ideas is rather facile. What's not clear is whether Pennock actually recognizes the presence of his own agenda, or whether he honestly considers himself to be "objective" here.

But, still, this book does represent a discussion of sorts between several scholars on both sides of the ID divide. This is something that hasn't been done anywhere else, and that makes it a potentially positive contribution to the discussion, Pennock's own goals notwithstanding.

Now back to the original question of how many stars to give it: If you're a committed IDer, already familiar with Johnson, Behe, Dembski, etc., you probably need to read this book to learn what the most highly regarded ID opponents have to say about ID. So, if you are an IDer, this book gets five stars. But, if you are already a committed Darwinist, you need to understand that this book simply does not carry the debate on an equal footing. It does not allow the ID theorists to articulate their views in the best manner possible. Pennock's book will not teach you anything new, and will probably just reinforce some comfortable stereotypes for you. So, if you are a committed Darwinist, this book gets only one.

Intelligent Design Creationism and Its Critics: Philosophical, Theological, and Scientific Perspectives.......2005-09-19

As someone who reads these reviews, I will do what I look for and keep it short. I have read Pennock's book (I wonder if some of the other reviewers actually have). I have found it to be an enjoyable read and full of useful information. It gives a very thoughtful over view of the current Creationist argument. It explains the background of the proponents of intelligent design and their methods of arguing. It then systematically shows where the flaws in their reasons lie. Pennock doesn't berate the creationists but does show that their reasoning, although perhaps seemingly persuasive in the courtroom of public opinion, really is not supported scientifically.

This again?.......2005-08-19

This book is bound to give every science fundie a boner. I got to watch Pennock at work last year in Pasadena at the Pacific Division APA conference where he "responded" to an ID paper presented there. His response was structured in accordance to the same principles by which this book was - he handed out a photocopy of a list of statements made by his "opponent" in the past which had nothing to do with the present paper but which effectively smeared him - "guilt by association." He then read a pre-prepared list of points against traditional ID which had, seriously, nothing to do with the paper to which he was supposed to be replying. This is classic Duane Gish only with the perspective reversed. The IDer kept trying to steer Pennock on topic but Pennock, the professional speaker, was far too slippery for that sort of order. My favorite moment was when Pennock refferred to Margaret Masterman's mid-sixties objection to Kuhn's use of "paradigm" by placing both his hands in front of his face and wiggling his fingers to indicate Kuhn's "big jumble of a mess." Pennock was actually laughed at out loud.

I'm no ID or Creationist fan, but the sort of treatment they get from folk of Pennock's ilk kind of makes me embarrassed. This book is no exception - the reviewers here who have pointed out the publication bias are right on the mark. And it remains to be seen if Pennock will have any more luck in tying IDers to good 'ol Creationists than, say, Robert Schadewald has had tying good 'ol Creationists to Flat Earthers.

The book does deserve more than one star though because it at least pretends to include some contemporary thinkers in the "debate." If you have a bug up your arse toward those nutty IDers, AND you have a remedial exposure to contemporary philosophy of science, then this book is an excellent resource and is bound to give you a few zingers to throw at the fellow on the other barstool.

Intelligent Design Creationism Versus Darwinian Orthodoxy........2004-06-04

This rather large book consists of a series of essays detailing the perspective of Intelligent Design Theory from the Christian point of view and a series of contrasting essays from Darwinian orthodoxy opposing this theory. One unfortunate aspect of this book, which consists otherwise of some rather interesting essays, is that the essays are selected in such a manner so as to make the ID perspective look ridiculous at every point. Thus, after every issue is dealt with from the perspective of ID two subsequent essays appear which are supposed to refute the ID perspective from the Darwinian. In practice, this amounts to little more than overkill which makes one wonder, what is the point of having a debate if you are going to stack the cards beforehand. Also, many of these so- called "objective" scientists and philosophers seem to be engaging in little more than name calling and credential comparing. One example of this is the essay of the popularizer Richard Dawkins who appears to be interested very little in the actual content of an essay by Philip Johnson and more interested in the fact that this individual happens to be a lawyer, cashing in on the near universal animosity felt towards lawyers among the populist masses. This isn't to say that Johnson's essay is particularly good or rings true, but the fact that Dawkins cannot control his juvenile tendencies here is really a good indication of the knee jerk reactionism of the Darwinian Left. Of course, the issue of Intelligent Design is a complicated one, one that is not fully worked out here. In addition, the compiler Pennock seems to be under the impression that "creationism" is strictly a Protestant phenomenon. This may be the case for "liberal Catholicism" however many traditionalists within the Catholic church have offered an alternative interpretation of Creation. In fact, the writings of Jesuit priest and evolutionist Teilhard de Chardin were placed on the Index and can hardly be taken to constitute orthodoxy within the church. Also the "process theologies" proposed by certain clergymen within this volume can hardly be taken for Christian orthodoxy either. The issues involving Darwinism include a conspicuous absence of intermediate evolutionary forms within the fossil record, a problem concerning the probabilities involved (being miniscule, making it difficult to reconcile Darwinism with reality, at least in one interpretation), and other issues dealing with absent data regarding (supposed) speciation. Intelligent Design Theory differs from classical Creationism in that it is not "young Earth" and that it does not take the actual Genesis account overliterally, merely arguing for an intelligent designer. Also, it should be noted that Creationism proper need not be solely Christian; for example, there exist Islamic, Hindu, and Buddhist "creationists" who challenge the Darwinist hegemony. Thus, the issues involved are rather complex and really it requires a careful reading to fully understand. Certainly they cannot be passed over in the manner they are in the naïve Darwinism taught for example in public schools. Even within the scientific community of evolutionary biologists different evolutionary theories exist - contrast the (standard) Darwinist theory of Mayr with the punctuated equilibrium proposal of Gould. These issues in fact may touch on the very nature of the scientific endeavor, and the contrast that exists between materialism (today called "physicalism", given the interchangeability of matter-energy) and theistic realism. This book is decent in that it presents many essays from a wide variety of points of view even though one must sort through the compiler's own bias in his presentation of them. It is to be recommended to both the scientist and philosopher as well as the theologian and layman.

Amazon.com

Alaska has a population of more than 30,000 grizzly bears, almost all that survive in the United States. It makes sense that Australia-born bear lover Timothy Treadwell would make his way there, then. Among Grizzlies records his adventures among Alaskan bears over the last 10 years, and adventures they are: being awakened at dawn by curious grizzly cubs, being treed by irritated mama bears, being sized up by huge males as if for a midday snack. Treadwell's affection for Ursus arctos horribilis is abundant in these pages, and even if other grizzly specialists question aspects of his up-close-and-personal approach, you'll learn quite a lot about the bears in his book.

Book Description

Living with Wild Bears in Alaska

"A heart-stopping eco-adventure, a testimony to both the grizzlies and their courageous protector."

--People

"The grizzly bear is one of a very few animals remaining on earth that can kill a human in physical combat. It can decapitate with a single swipe or grotesquely disfigure a person in rapid order. Within the last wilderness areas where they dwell, they are the undisputed king of all beasts. I know this very well. My name is Timothy Treadwell, and I live with the wild grizzly. . . ."

After Timothy Treadwell nearly died from a heroin overdose, he sought healing far from the trappings of civilization--among wild grizzlies on the remote Alaskan coast. Without gun, two-way radio, or experience living in the wild, armed only with the love and respect he felt for these majestic animals, Treadwell set up camp surrounded by one of nature's most terrifying and fascinating forces of nature.

Here is the story of his astonishing adventures with grizzlies: soothing aggressive adolescents, facing down thousand-pound males, swimming with mothers and cubs, surviving countless brushes with death, earning their trust and acceptance. In these incredible pages, Treadwell lives a life no human has ever attempted, and ultimately saves his own. To share his experience is awesome, harrowing, and unforgettable.

"LIKE AFRICA NATURALIST JANE GOODALL, TREADWELL GIVES PERSONAL NAMES TO HIS SUBJECTS. . . . Bears have distinct personalities, Treadwell shows, and as a group, individual roles become clearly defined by gender, size, and age."

--The Seattle Times

With twenty-nine photographs

Customer Reviews:

no death wish; gotta respect him; turned life around mostly; an endearing "flake".......2007-01-12

He really didn't have a death wish like some reviewers have postulated. He took lots of precautions; if he'd truly had a death wish he could've gotten killed a lot easier, a lot quicker. Until seeing Herzog's documentary, Grizzly Man, I hadn't realized what a flake Tim was. But I've always loved flakes; they're usually endearing to me. I've known plenty of flakes before; they're "characters" really.

Tim pushed the envelope; he took risks; no doubt about it. But I admire him for the risks he took. I wouldn't take them, but he lived a more intense, exciting, deeply meaningful life than I do, I think, which is okay, for me, and for him.

Tim was not a scientist; never claimed to be. But his close contact and extensive observation gave him some knowledge and insights that other more academically trained professionals didn't have.

I have to admire anyone who pulls himself out of the gutter, out of addiction and depression and meaninglessness, like Tim did, and finds a purpose and a passion and a joy to life. He wasn't perfect. He was still vain (talking in the documentary about how good a lover he was! there was something so revealing about human nature in that: no matter how far away from civilization and convention one gets, it's hard to give up the ego, the vanity, the self-consciousness), he was angry (his rants against the forest service were a little uncomfortable, a little scarey, a little obsessive), and he probably lead Amie Huegenard on (he wasn't into her as much as she was into him). I wouldn't want to be Tim. But again, I usually am impressed by people who break out of the regular 9-5 world I'm trapped in and do something different, difficult, anachronistic, unconventional.

The ironic thing, that no one seems to mention, is that Tim shouldn't even have been there when they were killed. If you'll remember they had left for the season, but missed a conecting flight, and since the next flight wouldn't leave for about a week, went back to the Maze, and then they were killed the night before the pilot was supposed to come back for them.

Another thing I respected about Tim was his vegetarianism. He didn't want animals to suffer at the hands of man! His beliefs were consistent in this regard. He definitley anthropomorphized all animals, especially Timmy the Fox and the grizzez but that's consistent with a reverence for all animal life, the crux of an ethical vegetarian's beliefs. I wouldn't have needed to anthropomorphize the animals like Tim did (I'm a vegetarian too) but that was Tim's personality. He was in touch with his feminine side, that's for sure. I was a little surprised how at times he was so effeminate. It didn't bother me. It wasn't that extreme. It was still in very healthy bounds.

Was Tim a real problem? Did his presence habituate the bears to humans? Did his activities make it more likely that a bear would end up being a problem bear and consequently killed by humans? I think we have to admit that he did put the bears in a more dangerous situation than if they had never seen a human. Sure, we all know the best thing any of us could ever do for these bears is to never have any contact with them, get off the planet even. But, was one person, Tim, way up where he was, really going to make that much of a difference? I don't think so. Sure we couldn't have many more people like Tim up there doing what he did, that's for sure. So Tim was selfish; he did it, probably knowing that he shouldn't really being doing it, that the bears couldn't afford to have other humans doing what Tim did. But he couldn't help himself. It's like a lot of things. We all know we shouldn't drive cars so much, it's bad for the environment, for example, but we do it anyway, because our individual effect is small, but when all of us are put together, driving, we're polluting at a terrible rate.

And the question about whether there were poachers there, and was Tim protecting the bears from the poachers? I believe Tim greatly exaggerated the poaching, probably to justify what he knew he really shouldn't have been doing, as a way to rationalize his intimate presence amongst the bears. Was he delusional? Did he really think there was a big poaching problem? Any poaching problem? My bet is he didn't really believe poaching was a big problem, but he probably thought it might become a problem if he wasn't there. Something like that.

Those are some of the issues I found in the book, which I read over a year ago, and haven't thought of for a long time. But it's such a great subject, Tim, the bears.

Spiritual.......2006-11-09

"Among Grizzlies" is a very inspiring and spiritual book.
I strongly disagree with those who think that the author is just a psycho trying to get killed by bears.
He sure lived his life to the fullest, but who could blame him for doing what he loved for a living?
I'd kill to be in his shoes!
Turning your passion into your job!
Treadwell had a dream, and he fulfilled it. It's not everybody's luck.

In the book there are many statements that expose the author's inner personality. He was an addict, blessed by the gift of bears.
Inspired by them, he eventually found his way out of the addiction of alcohol.

It is my believe that Treadwell was a wild soul adrift in the ocean of today's society.
Living among bears helped him get in touch with his soul, that's for sure.

I highly recommend this book to all those who like Treadwell feel as if they don't belong but in the wild.

A tragedy and a loss of a human that could of been helped........2006-09-30

I have watched Grizzly Man about six times and read enough reviews of this book to understand what it was about.
Imagine growing up in NYC, that concrete jungle, the drugs, dealers, the alchohol. I can see why TT ventured out so far to find a cure from that hell. I think he went too far. There are therapies that you can use to help heal you, even in NYC, meditate in your own apartment, find peace where you live. Leave the bears where they are, goto the Zoo, be a tourist, look, watch, even go camping in Alaska, but not next to some Grizzly Bears. We can all save the bears by leaving them alone, 'really alone'. Tim could of been helped, where was his family, his friends? Where was the voice of reason in Tim's life? I don't mean to blame his parents, TT was a grown man. But after watching his parents, especially his father in the interview, they seem like they almost seem dismissive about him. Maybe they cared, and maybe they did not. Why couldn't we help him while he was here? I think Tim should of kept taking the anti-depressants. It was his decision to stop. We are all ultimately in charge of our own fates. P.S. Touching the poop was pretty weird...:-\

good book,great man.......2006-08-30

I read this book after seeing the documentary Grizzly Man and I am NOT surprised to read the comments written by all you so called bear experts and lovers. So because Treadwell loved brown/grizzlies and devoted his life to them he is "crazy" and "deserved" to be killed by them. So I guess Jane Goodall deserves to be killed by chimpanzees because she got "to close" or "harrased" those animals. Its called awareness and respect. Something that seems to be lacking in this country. These people are trying to educate the ignorant ones in our society that think nature and its beasts are here for us to exploit. Oh let me guess since Jane Goodall is an educated scientist and naturalist she is ok and Timothy and his ignorant ways deserve otherwise,please. It's called a high horse and many of you need to get off,its easy to see that most of you TRY to hide arrogance with humility. This book is for someone with an open mind and a love of nature and all its creatures. Its not meant to be a scientific insight but an excited person trying to share his passion. God forbid he gets the name of a clam wrong or seems at times to be extremely childlike. You have never been into something so much that it changes your life and gives you a meaning to live and thrive. If you want an everyday analogy its called having kids or buying your first home or marrying your high school sweetheart. If you want to read about someone who changed himself for the better and took responsibility for his own actions read this book. There is a message in his words that we all need to hear.

a little fanciful.......2006-04-15

This book, although entertaining, reminds me a little bit of a fairy tale read. It is more like Timothy Treadwell and the Three Bears, where Comet Bear says to Baby Booble bear "Someone has been sleeping in my bed." and Baby Booble bear answers, "Timothy Treadwell is sleeping in my bed and he's still there!" What was with this guy to think he was above bear attacks? Did he really think the bears loved him that much? Okay, I am impressed that he survived 13 Summers and love his bear antics, but c'mon, bears will be bears!!!

Average customer rating:

Ring of Fire - Last of the Rodeo Roots

Quality Lacking

Ring of Fire

Great Book

Beautiful

Ring of Fire : The Guts and Glory of the Professional Bull Riding Tour

Manufacturer: Triumph Books
ProductGroup: Book
Binding: Hardcover

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ASIN: 1572434120

Customer Reviews:

Ring of Fire - Last of the Rodeo Roots.......2007-01-27

I enjoyed reading Ring of Fire. Having been in and followed Rodeo for a great many years, Ring of Fire, is a look into the World of the Bull Rider, before it became a slick, Madison Avenue packaged production. At that time, the Rodeo roots were still alive and well and Hollywood had not yet taken over. The Book is well worth the money if you have your roots in Rodeo.

Quality Lacking.......2004-12-02

Essentially a picture book w/ limited text. Printing and design are dated and of average quality at best. A few great pics but lots of filler. Some day they will come out with a book that does justice to this fantastic sport...

Ring of Fire.......2003-04-02

This is a great book. It shows that bullriding is one of the most thrilling and exciting sports that there is. Even though bullriding has long been overlooked by the sports world, thePBR organization has made this sport one of the most popular and this book shows you why. The pictures are a fan's dream come true and the book is beautifully put together. I would recommend this book to anyone that likes excitement.

Great Book.......2001-06-07

This is one of my all time favorite books! It has so many pictures of bulls like Dillinger, Red Wolf, and Promise Land.

Beautiful.......2001-01-05

If you like Pro Bull Riding, this book is a must, a very beautiful, moving edition. If you aren't a fan, you should check it out anyway. The photography is truly fantastic and makes the sport look even more dramatic, intense, and personal than it already is.

Book Description

Tips on writing to consumers and business-to-business

Create captivating, results-oriented, sales-generating copy

Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.

Discover How To:

Write compelling headlines and body copy
Turn your research into brilliant ideas
Create motivational materials for worthy causes
Fix projects when they go wrong
Land a job as a copywriter

Customer Reviews:

Outstanding!.......2007-01-10

Easy to read and easy to apply. I have a whole new thought process for copy on our website and brochures. This is a can't miss book for rookies!

Complete, practical, engaging guide.......2006-09-20

I've been a copywriter for 14 years, most of the time as a freelancer. I've also been a senior copywriter for an advertising agency and worked in the creative department for a major newspaper.

This is the first book on copywriting I've bought in several years, and I'm now the newest fan of Jonathan Kranz's "Writing Copy for Dummies." Mr. Kranz has written an excellent book for the novice or pro, providing a complete, common-sense guide that covers the full range of marketing communications (including PR). Whether business-to-consumer or business-to-business, direct-response or branding, print or online, for-profit or non-profit, it's all there in an engaging writing style and easy-to-digest format.

After being in the freelance trenches for many years, I know how far-flung assignments can be. It's invaluable to have an all-encompassing reference to reach for when I need knowledge in non-specialty areas. In fact, just last Friday I reviewed parts of Chapter 17 in preparation for a fundraising project with a major university.

Some of the material might be a refresher for veteran marketers. As for me, I'm glad to benefit from a fellow pro's perspective on marketing and copywriting topics. As I told Jonathan via email, "I'm glad you took the time to write this book."

A Helpful Guide.......2006-07-20

This book is for a non-writer who needs to write advertising or marketing for his company.

The material is comprehensive and includes many good tips. A couple things to note--

1. The focus is on style and construction of materials (e.g., how to put together a direct mail piece), not on grammar, style, and construction of words.

2. Most of the book covers B2C marketing, not B2B.

All the advice is tried-and-true. If you follow it, you can't go wrong.

Written for business owners, not copywriters .......2006-05-10

Kranz opens with a brief and witty definition of copywriting: "[it] attempts to persuade you to do or believe something-usually in regard to the surrender of your cash," then he launches into an explanation of the different things copy can do-everything from direct mail to branding to sales support; an explanation of "the basics" that is exactly that; and a truly step-by-step guide to writing sales letters and brochures.

Sidebars chip in along the way, occasionally offering a true gem, like the real difference between website headlines and their printed counterparts. And Kranz tells you why you should never waste your time and effort on a MISSION STATEMENT.

Based on the number of notes in the margins of my copy, I've found the chapters on websites, collateral, problem solving and "looking for ideas" the most helpful. Kranz also gives a detailed breakdown of what goes into a direct mail package, that should be enough to get any beginning mailer off to a promising start.

There are many books written about copywriting, that are aimed at business owners or the unfortunate folks who get stuck writing copy for their company because they once correctly used "presume" in an email. The nice thing about this one-and "nice" is a good word, because Jonathan Kranz is nothing if not a nice guy-is that it's a book about copywriting that doesn't assume non-copywriters know all the copywriting jargon and secrets. It takes its "For Dummies" title seriously, and that's a good thing.

Successful x-mas present for a job hunter.......2006-01-26

I bought this book for a good friend of mine, a skilled creative writer, but with little experience in writing professional copy. Like most creative types, he was looking for a job to support his writing and other artistic habits. With the help of Kranz's book, he was able to land a well-paying job that makes use of his talents, suitably focused by the advice in Writing Copy for Dummies. If proof of the pudding is in the paycheck, I can vouch for the effectiveness of this author's approach and suggestions for aspiring professional writers.

Average customer rating:

Dog Food

The good food cook book for dogs

My frenchie gives it a big "paw up!"

Good, but needs further research and adjusting

Bad Recipe

The Good Food Cookbook for Dogs: 50 Home-Cooked Recipes for the Health and Happiness of Your Canine Companion
Donna Twichell Roberts
Manufacturer: Quarry Books
ProductGroup: Book
Binding: Paperback

General | Cooking, Food & Wine | Subjects | Books
General | Dogs | Animal Care & Pets | Home & Garden | Subjects | Books
General | Animal Care & Pets | Home & Garden | Subjects | Books
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ASIN: 1592530672

Book Description

We are an animal-loving population, with consumers in the United States, Canada, Australia, and the United Kingdom spending top dollar on their pets. This trend indicates that pet owners want the best for their dogs and cats. Scientific research shows that home-cooked meals are better for your pets -- especially dogs and cats -- than store-brand food. Feeding pets all-natural homemade food and treats not only provides nutritional and health benefits, but allows pet owners to meet their pet's taste preferences and special needs, and gives them the opportunity to nurture their dog or cat as they would any other member of the family.

The Good Food Cookbook for Dogs is full of information on nutrition for your pet and dozens of stories and recipes from real animal lovers and pet owners that give an intimate, personal voice to the book.

Customer Reviews:

Dog Food.......2007-09-20

This book is not worth buying. You could do as well by just cooking anything yourself and giving it to your dog. This has no special recipes that are dog specific and evaluated for their nutritional content. (which is what I expected)

The good food cook book for dogs.......2007-09-17

I would not buy this item if I had saw it first. Not what I was looking for.

My frenchie gives it a big "paw up!".......2007-09-04

My frenchie puppy loves the Chicken n' Rice stew mixed with a little kibble. He's growing like crazy. I can't wait until his first birthday to make the doggie cake!

Good, but needs further research and adjusting.......2007-07-17

This book is good, but by no means the perfect book of recipes. I have had it for probably 6 months now and did further research before using the recipes in the book. A lot of the "stew" recipes call for pasta (which we all know is a simple carb, not found in nature) and only a small amount of meat compared to the rest of the ingredients. What I've done is adjust the recipes I choose to use by upping the meat amount by 3-4 times and eliminating all pasta from the recipes. I include all the veggies/legumes/brown rice as suggested as these add essential vitamins/minerals/antioxidents. I also feed this as my dog's PRIMARY diet, without the kibble that the book suggests. For breakfast, my dog (16lb bichon frise) receives 1/2 c. of stew and for dinner he receives 1/2 c. of stew plus 1/2tsp a powdered dog vitamin supplement that I mix in. He loves it and is healthy by all accounts!

Bad Recipe.......2007-07-13

I have a recipe that was printed in Woman's Day with Donna's recipe for Oatmeal Apple Cookies for dogs. It is horrible to make. Dryer than a bone(no pun intended) to roll out; the dough would not stick together. They also did not take but 18 minutes to bake and not her 30-35 minutes.
I followed the directions and know how to bake so I don't know what was so wrong. I have tried to find her through search and there is nowhere to contact her.
The recipe needed more oil and more water to make the dough pliable. Really, to be able to just roll out. At least my dog like them but I will never make then again!

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