B2B Brand Management

Book Description

As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. In fact, these brands are worth many times more than the book value of the property used to make these brands.

Now it is time for more industrial companies to start using branding in a sophisticated way. Some industrial companies have led the way... Caterpillar, DuPont, Siemens, GE. But industrial companies must understand that branding goes far beyond building names for a set of offerings. Branding is about promising that the company's offering will create and deliver a certain level of performance. The promise behind the brand becomes the motivating force for all the activities of the company and its partners. Thus if Motorola promises six sigma quality, then everyone at Motorola is driven to create and deliver this level of performance.

Thus branding is the road that a company must travel to define what it wants to be excellent at and how its offerings differ from competitors. Branding is the outward expression of the company's earlier decisions on positioning its products and articulating its value propositions to buyers. When branding works, the sales people enter the offices of customers already well-known and respected who stand ready to give them a hearing.

Our book is one of the first to probe deeply into the art and science of branding industrial products. We provide the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods.

Customer Reviews:

Good for inspiration, hard for practise.......2007-08-06

It is good to have, finally, professional efforts to grasp the notion of B2B branding. I find that the Kotler-Pfoertsch book is worth buying, reading and studying. B2B practitioners will find new and useful concepts, but i would recommend a few ideas for the following editions:
1. The book needs to organize the myriad of terms and definitions that are spread all around the chapters. I counted more than 50 different terms for branding management just placed somewhere and highlighted in bold case. It is a bit disconcerting.
2. B2B examples need to be real hard core industrial ones. Most of the examples come from "retail-close-enough" marketing efforts that are much easier to work since they are closer to the final consumer (Samsung, Fedex, Intel, Michelin, Phillips, Domino's Pizza, UPS, Citibank, UBS, DHL, Caterpillar, Bosch, Mercedes, Marriott, etc). However, Tata steel is an excellent case, as well as some German ones. I wonder about replacing some examples with a few that are far back in the industrial chain: Codelco (cupper), Gerdau (Steel), Alcan (alumminum), etc.
3. I have often wondered why branding theory, in particular branding positioning, tries to run in parallel with the company's overall positioning. It is as if having "a life on its own", which in industrial markets is a dangerous thing to propose.

Claudio Saavedra, MBA., PhD
Professor of Industrial Marketing
Santiago - Chile

Valuable Read for B2B Marketers.......2007-01-11

A valuable read for B2B marketers looking to create the same valuable brand loyalty enjoyed by consumer brands.

For B-to-B Marketers - A Must Read.......2006-12-22

Philip Kotler, one of the titans of modern marketing and Waldemar Pfoertsch, a Professor for International Business at the Pforzheim University in Germany have collaborated on a new book that is destined to become a classic. B2B Brand Management covers a lot of territory and has some great case histories.

The authors don't pull any punches in taking on the B2B branding issue claiming "most B2B companies share a modest growth rate throughout their whole lifetime." Their indictment about why these companies do not achieve "acceleration" (successful growth) rests squarely on management not embracing brand management leadership. The authors praise companies like Microsoft and Intel "for having the guts" to buy into the idea (branding)". They lament, "Unfortunately, this (brand leadership from top management ) doesn't happen often enough in B2B companies." Ouch! Tough Love. If you work in the B2B space, you should read it. So should your CEO.

from a University of Illinois at Chicago MBA Program Student (Tien-Pin,Chang).......2006-11-01

It's just like a bible of branding.This book includes all the strategies for brand management that a business man or student should know. Latest information and analysis helps a lot when making branding decision.

The Case for B2B Branding: Pulling Away from the Business-to-Business Pack

Average customer rating:

Nothing Better On B-to-B
Dan Diveley
Best quick guide to branding for B2B marketers
A Clear View of B2B Positioning
Great Perspective, Practical Advice

The Case for B2B Branding: Pulling Away from the Business-to-Business Pack
Bob Lamons
Manufacturer: South-Western Educational Pub
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

Look Inside Business Books | Trip | Specialty Stores | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

Business & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:

ASIN: 0324398654

Book Description

The Case For B2B Branding is the first book ever to focus exclusively on business-to-business branding. A skillful blend of journalistic research and practitioner experience, this book contains 21 new case studies and an easy-to-follow seven step process for building b-to-b brands. You'll find actionable ideas on virtually every page.

Customer Reviews:

Nothing Better On B-to-B.......2006-11-23

The available literature on business-to-business marketing is pathetically meager, but Lamon's "Case" is a volume to be read, re-read and referred to until one's copy is worn and frayed like an evangelical's Bible. What little else that's out there is academic sophistry written by professors who've never peddled anything other than a consulting gig or a research project to a business decision-maker. Lamons has been to the books and the battlefields. As a marketing executive, agency owner and American Marketing Association columnist, Lamons knows how to tell the "how to" in a way that inspires deep appreciation of the unique fundamentals of B-to-B marketing and an understanding of how to put those fundamentals to work, right now. After 25 years in the vineyards of B-to-B --- drat! --- It's the book I wished I had written myself.
Rick Segal, Chief Executive, HSR Business to Business Inc.

Dan Diveley.......2006-03-03

This is the best b2b branding book that I have read. Unlike other branding experts, the author presents branding in a simple, straightforward way. None of the typical b.s. other writers throw in to try to make them look smarter (and sell more books). Anyone in b2b marketing should read this book. As trite as this is going to sound, I think we all need to learn about branding in order to make our clients' companies strong which in turn, builds the economy and keeps our country prosperous.

Best quick guide to branding for B2B marketers.......2006-02-22

Bob Lamons gives you two books in one -- a succinct summary of branding fundamentals without the mumbo jumbo, plus 21 concise case histories from leading business-to-business companies. In an era where every brand consultancy must have its own "model," Lamons distills the essentials, the common ground, that every brand needs to thrive. His cases are to-the-point and insightful, although at times almost too brief, too neat, too self-contained. If your firm's (or your customers')brands need help, read this book first. It will be time well spent.

A Clear View of B2B Positioning.......2006-01-09

How do you make a consumer feel good about a light bulb? General Electric did it by building its brand identity around trust. When customers attribute such personality traits to a corporation and its brand, that attachment translates into millions of dollars in revenues. This is why corporate positioning and brand building is so important, yet powerful branding remains as elusive as the marketing Holy Grail. Author and branding expert Bob Lamons' road map to building your brand is a very usable resource for navigating your way to a brand strategy that works. Lamons breaks down the brand-building process step-by-step, from wooing management to finding a position to measuring the results. He avoids market-speak and illustrates his points with motivational anecdotes and case histories from business-to-business companies with successful brands. Lamons does seem to concentrate more on branding and less on B2B, but we feel this would be a welcome, well-used addition to any marketing professional's resource library.

Great Perspective, Practical Advice.......2005-12-21

Great perspective and sound, practical advice from one of the world's experts. Lovingly written about a topic that is very important - but all too often not understood - business to business branding. We're using this book to explain the concept and importance of Brands to many B-to-B firms, where the culture is often such that the whole concept is seen only very fuzzily. Lammons writes to that audience and knows it well -and explains patiently and with concrete examples why business-to-business branding is important, different, and can have a profound impact on the bottom line. If you're navigating brands in any sort of business to business environment, this is a must read.

Average customer rating:

Business Brand Design Management

Manufacturer: Springer
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Book Description

As products become more similar, and competitive advantages dissipate, the one true differentiating factor remaining is the brand. Waldemar Pfoertsch and his colleague Phil Kotler set the stage for discussing the role of brand management in the business to business sector. He now partners with Jeremy Alexis and Brianna Sylver to show readers how design techniques, integrated with traditional brand management factors, can strengthen a brand.

As the first book of its kind Business Brand Design Management illustrates the importance of branding and presents the concepts and theory of how to let design build brand coherence and value. Business Brand Design Management goes far beyond focusing on how to design a logo. The writers take a holistic approach, advocating that design language radiates from the CEO through the product, all the way to the customer, in order to build a lasting competitive advantage. The readers are taken on a journey through the three layers of brand design management: brand enablers, brand delivery, and brand experience. Within each of these layers they will learn where to integrate design techniques with brand management methods in order to build and communicate a strong brand.

With cases from the industry, from such leading companies as Steelcase, Deutsche Bank, SAP, and others, to frame the theory, Business Brand Design Management is one of a handful of books that allows readers to jump straight into real life examples, or pick up the book to freshen up on the basics of how to implement brand design management in the key areas of their corporation. As such, Business Brand Design Management is an invaluable reference tool for managers, brand specialists, marketers, and designers.

Average customer rating:

Extending your brand into B2B marketplace.(Midyear review: office equipment * advertising * public relations * marketing * education * training)(Business ... from: Westchester County Business Journal
Lillian Vernon
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Westchester County Business Journal, published by Thomson Gale on June 28, 2004. The length of the article is 425 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Extending your brand into B2B marketplace.(Midyear review: office equipment * advertising * public relations * marketing * education * training)(Business to Business)
Author: Lillian Vernon
Publication: Westchester County Business Journal (Magazine/Journal)
Date: June 28, 2004
Publisher: Thomson Gale
Volume: 43 Issue: 26 Page: 18(1)

Distributed by Thomson Gale

Book Description

Based on a British Mycological Society Symposium held in September 1988, this book provides a timely review of the increasingly diverse ways in which fungi are being used to improve plant growth and examines the reasons for the rapid advancement in their commercialization. Reflecting the increasing interest in biocontrol, a significant proportion of the book considers fungi as biocontrol agents, examining their specific use in the control of weeds, parasitic insects, nematodes, and plant pathogenic fungi, as well as covering more general commercial and environmental aspects. Relevant techniques in molecular biology are described and the use of mutualistic symbiotic mycorrhizal fungi for the improvement of plant growth are also included. This book will be useful to research workers, advanced students and teachers of mycology, plant pathology and crop protection.

Book Description

Both a landmark text and reference book, Steven Vogel's Life in Moving Fluids has also played a catalytic role in research involving the applications of fluid mechanics to biology. In this revised edition, Vogel continues to combine humor and clear explanations as he addresses biologists and general readers interested in biological fluid mechanics, offering updates on the field over the last dozen years and expanding the coverage of the biological literature. His discussion of the relationship between fluid flow and biological design now includes sections on jet propulsion, biological pumps, swimming, blood flow, and surface waves, and on acceleration reaction and Murray's law. This edition contains an extensive bibliography for readers interested in designing their own experiments.

Customer Reviews:

Excellent Book for Understanding Fluid Mechanics.......2006-11-21

This is really an excellent book for understanding basic fluid mechanics and physics. Profesor Vogel is a gifted writer and provides a real understanding of the various parameters and equations in fluid flow such as viscosity and turbulance. He writes in a very readable and fun style that makes it much more interesting to read then any standard textbook. And of course his insights into how animals and insects have evolved to take advantage of various fluid environment is the strength of the book. I think if this this book was used in more introductory physics classes that more kids would be turned on to physics because they see the application in the natural world. I highly recommended.

Great book to start with!.......2003-05-16

This is a great book to start with when getting in to the field of bio-fluid dynamics. Not only does it explain the basic concepts of fluid dynamics, but it also illustrates a large number of cases where the life different plants and animals are affected by the fluids of their environment and their interior.

An authoritative and very readable introduction to the field.......2003-02-18

"Life in Moving Fluids" is a well-written and entertaining, as well as technically accurate, introduction to the behavior of fluids. It explains many of the concepts of fluid dynamics in terms of biological examples, and is my first choice of book to recommend to biologists who want to understand the design and behavior of a wide range of plants and animals that live, as most do, in moving air or water -- our two most common fluids.

That would be quite enough distinction for a book, but the utility of Vogel's book goes farther: it is one of the best introductions to the subject of fluid dynamics for those interested in physics, such as the nature of lift and drag, or the design of buildings or wind tunnels (sometimes the same thing). It also is helpful in physical chemistry where diffusion and convection must be understood -- to say nothing of how fluids move through the pipes and junctures of our equipment.

I was inspired to write this review because I had just recommended the book to a colleague who was designing a wind tunnel to work at Reynolds numbers in the 10,000 range and whose previous sources were from aerodynamicists, whose designs are generally not appropriate at this scale. If you don't know what a Reynolds number is or why it is interesting, this book has the best explanation I've seen. It does not assume that you remember much, it teaches what you need as it goes along.

Many are the times I've recommended "Life in Moving Fluids" to students and co-workers, and in each case, I have been warmly thanked. This review allows me to thank Dr. Vogel in a practical manner for his outstanding book. He also has a penchant for the occasional pun and keeps a light tone throughout, which makes the book suitable as pleasure reading for those who enjoy the popular science magazines, but don't mind a bit more depth.

If you work in fields where fluid dynamics counts (see the section on prairie squirrels), or just fly model planes, the book is also a handy refresher/reference work. It'll blow you away.

A good introductory text.......2000-08-06

A good introduction to aspects of fluid dynamics among living creatures such as plants and animals. Generally the book covers the material well with good explanations although I found that at times the concepts demonstrated were very well explained and at others not so well. Some of these fluid dynamical ideas are quite non-intuitive and I feel that a course covering this material really requires experiments to give the student a feel for the movements inherent in fluids and the various forces which act to produce the types of drag or filter feeding etc. Naturally such a course could use this book as a theoretical introduction along with maybe some sort of lab manual accompanying it. I did feel that it would have been good to have this together in one text rather than spread over two or more. Having said this I must note that this book is probably not intended in this way and possibly fits into the niche left open by the gap between a serious student text and an introduction which can be read purely for interest's sake as I did. It accomplished this second task quite well maintaining interest even though it dealt in mechanical laws and left out much of the biology, which would, if not directly, have added to the explanation offered yet, provide a link both as a source of the physics and as a means to connect the now separate streams of physics and biology, which is unfortunately nowadays always considered as completely disconnected. Darcy Thomson would have been dismayed at this process. Nonetheless some very beautiful drawings accompany the book and provide much needed sense of the plant and animal world. Altogether a fine introduction.

great for the novice and active scientist.......1999-06-15

This book is awesome! It is well written, and explains complex concepts in simple language. Steven Vogel is an excellent writer. This book got me through some of my graduate work!

Life in Moving Fluids: The Physical Biology of Flow (Princeton Paperbacks)

Average customer rating:

Life in Moving Fluids: The Physical Biology of Flow (Princeton Paperbacks)
Steven Vogel
Manufacturer: Princeton
ProductGroup: Book
Binding: Paperback
ASIN: B000JJLBFK

Average customer rating:

Ecology
Marc J Weissburg
Manufacturer: Ecological Society of America]
ProductGroup: Book
Binding: Unknown Binding
ASIN: B0006P9W4E

Average customer rating:

Over-reaching title

A straightforward listing of species

Reptiles and Amphibians of the Amazon: An Ecotourist's Guide

Reptiles and Amphibians of the Amazon: An Ecotourist's Guide
Richard D. Bartlett , and Patricia Pope Bartlett
Manufacturer: University Press of Florida
ProductGroup: Book
Binding: Paperback

General | Animals | Biological Sciences | Science | Subjects | Books
Reptiles & Amphibians | Animals | Biological Sciences | Science | Subjects | Books
General | Biology | Biological Sciences | Science | Subjects | Books
Reference | Outdoors & Nature | Subjects | Books
Similar Items:

Cusco Amazónico: The Lives of Amphibians and Reptiles in an Amazonian Rainforest

Neotropical Rainforest Mammals: A Field Guide

Amazon Insects - A Photo Guide

Birds of Ecuador Field Guide

Mammals of the Neotropics (Volume 3 ): The Central Neotropics: Ecuador, Peru, Bolivia, Brazil

ASIN: 0813026237

Customer Reviews:

Over-reaching title .......2004-11-01

I got this book shortly after returning from South America and at first glance I was impressed. The cover is decent, the publishing quality higher than expected, and the intro a good start. Unfortunately, the content is a disappointment. I have three main complaints about this volume, and some background will add perspective to these criticisms. I have been keeping and breeding poison frogs of the family Dendrobatidae for nearly a decade and am familiar with R.D. Bartlett as author of numerous articles for the pet trade. Rather than articles from the hobby, I prefer the scientific literature, journals or texts on various herpetological subjects. I have made nearly a dozen trips to the Neotropics with friends or family in the last 5 years and have seen both the dendrobatids I study as well as over a hundred species of frogs and dozens of species of lizards and snakes.

My experiences in Central and South America have led me to conclude that ecotourist guides are ineffective. Whether they are for plants or animals, these guides are geared for people who are somewhat interested in a particular taxon, but relatively ignorant of the species. I have found that ecotourist guides illustrate a limited number of representative animals. This is justified in regions where there are hundreds of species including some new to science. However, the illustrations or descriptive text are so vague and generalized that they can't be used to identify species. The problem with ecotourist guides is that if you necessarily limit the number of species then you need more detail and information to make sure you are identifying the correct subject. However, most ecotourists want, at quick glance, to know what they saw and rarely require great detail. My first attempts to identify birds from an ecotourist guide were frustrating because of the lack of detail. I now travel with detailed excellent bird guides from various regions. I have been awaiting the herp equivalent of these books but the Bartletts' ecotourist's guide falls well short of the mark.

The information offered is vague, downright silly, or wrong. For each animal there is a species account that includes size, identifying features, voice, reproduction, similar species, habitat/range, and comments. Size is a generalized descriptor but it frequently does not help in distinguishing between similar species. Identifying features usually state the obvious but after reading a number of these one gets the impression that an animal could not be identified based on what the Bartletts have written. Voice descriptions are useless. Frogs usually call in mixed species choruses so one would have to have a calling animal in front of them to ascertain what it sounded like. Many frogs quiet themselves upon human approach so it would take patience to catch a frog species calling. I don't believe the average `ecotourist' would make that effort. The calling description is also difficult to use. What is a "series of peeps", "two syllables often repeated", or "repeated buzzes"? The habitat/range info is equally useless. Take this quote from Platemys platycephala: "Although essentially aquatic, twist-necked turtles wander far overland during the rains and when water levels are high. They may be left high and dry as the waters recede." Does this mean one can find this turtle anywhere in the entire Amazon basin? Numerous ranges are listed as primary, secondary, or edge habitats or entire countries. Well of course! I guess it wouldn't be in the book if it didn't occur in the Amazon!

Ah, but then that would be an incorrect assumption. Dendrobates azureus and D. tinctorius are poison frogs inhabiting the Guiana shield of South America. This geographically distinct region from the Amazon consists of a massive up welled landmass on the northern edge of South America. Take the following account of D. azureus. Voice: "Males produce easily overlooked peeps." The call of a male D. azureus is actually a soft buzz much like the electronic ballast of a fluorescent light fixture. Similar species: "Some dyeing poison frogs (D. tinctorius) are quite similar in color, but they usually sit in a more erect posture and often (but not always) have at least a little yellow on the back." Are the Bartletts suggesting that posture is an identifying characteristic of these species? They seem to think so, as they repeat that stance shortly thereafter under the account of D. tinctorius. Habitat/range: "This poison frog has become quite uncommon over much of its original range and is now found in isolated pockets of pinelands and surrounding rainforest near the Brazilian border in Southwestern Suriname. Of difficult access, this region is technically somewhat north of the actual delineation of the Amazon Basin but is drained by several rivers that do terminate in the Amazon." What exactly was the original range of this species? Difficult access to be sure. An expedition to collect this extremely rare species a few years ago was restricted as the local indigenous community controls the area. This region is not in the Amazon proper, but even more glaring is the Bartlett's stated reason for inclusion that the region has rivers that drain in the Amazon. Aside from the absurdity of that argument most of this region's rivers, the Sipaliwini included, flow north and drain into the Atlantic Ocean. So why are D. azureus and D. tinctorius included in this book? I can only conclude that they make pretty pictures, and like much of his dendrobatid section, are based on their popularity in the pet hobby.

The entire dendrobatid section of this guide is filled with errors. The indigenous people of the Amazon did not use these frogs to "concoct a potent toxin from these compounds with which they coat darts and arrows." Only the Noanamá and Emberá Chocó Indians west of the Andes used frogs for poisoning darts. Most Amazonian hunting poisons are made from plants. The Bartletts frequently start to use locale as a defining characteristic for species but then lists the range as so wide, such as southeast Peru, that species overlap makes this technique useless. In fact they give no range for Dendrobates imitator and to beat that they include an incorrect photo of it. The Bartletts list the range of D. castaneoticus as Northeast Brazil (!), which is a massive area. Caldwell's description of the species specifies a much more restricted region. Under D. quinquevittatus they again say to use range to distinguish it from D. ventrimaculatus, yet the two species do have range overlap. They include an incorrect photo of D. quinquevittatus. They state that D. reticulatus are arboreal and while they are capable of climbing most hobbyists and field biologists know that they prefer a terrestrial lifestyle. Most of his accounts on Dendrobatids seem based on their, or others', hobby/pet trade experience. Many of the poison frog photos are of captive specimens. I wonder why they relied on these instead of in-situ shots of these animals if they were as widely traveled as they claim.

The Bartletts' vague mentality carries on in nearly every aspect of this book. Take the species account of Hyla leali. Bartlett calls it a non-descript frog that can most reliably be identified by what it is not (?!). There are hundreds of species of hylid frogs in the region. His photo of it is a Hyla brevifrons. Writing of vipers, they state that captive Bothriopsis bilineata can kill a lab mouse quickly. They remark repeatedly that nocturnal vipers are more prone to bite after dark. Obviously these comments are fluff and seem to be just words to fill the spaces; perfectly meaningless for identification or natural history.

The errors go on. I thought of listing them but there are simply too many to include here. Not to mention that I'm not being paid to correct the Bartletts' mistakes.

My last critique is of the photos. They are generally good and usually catch the identifying characteristics of the frogs, but the print quality is poor. It seems as if someone went bonkers with the hue/saturation settings in Photoshop, as many of the bright colors come off as garish and inaccurate. Some appear as if printed with a color laser printer. Nonetheless, the photos are the only useful part of this book. In fact this book would be more useful if it were just a collection of photos with species captions. That could certainly limit the number of inaccuracies.

The authors present themselves as Amazonian experts but after reading through this work it seems they just made a number of trips to the Iquitos region, taken a bunch of photos of the region's herps (as indicated by the location captions), and decided to publish a book. I would guess that many of the animals were identified for them; otherwise some research would have produced a deeper knowledge. The topic seems broader than their experience and their facts and natural history information come off as made up or based on limited dealings with the animals. They certainly could have benefited from delving into the literature on ranges, natural history, and other details that scientists have been documenting for years.

If you have herp experience or are serious about these animals then I can't recommend this book. It is inferior to Rodriguez and Duellman's, Guide to the Frogs of the Iquitos Region, Amazonian Peru, and Dixon and Soini's guide to the Reptiles of the Iquitos region. This book does have more photos, some of which prove useful in identifying animals. But if you were to take the Bartletts' advice and travel to the region with any of the South America tour companies, many with herp experts, then those experts will likely identify the animals for you free of charge.

A straightforward listing of species.......2004-01-13

A lengthy inset section of full-color photographs beautifully illustrates Reptiles And Amphibians Of The Amazon: An Ecotourist's Guide, which is a straightforward listing of species of frog, salamander, turtle, lizard, snake, and more. Each entry describes the species' appearance (with a note in regard to similar-looking species), habitat, reproductive cycle, and much more. Reptiles And Amphibians Of The Amazon an excellent catalogue and reference for field identification. Also very highly recommended is the Bartlett's A Field Guide To Florida Reptiles And Amphibians.

Reptiles and Amphibians of the Amazon: An Ecotourist's Guide.......2003-09-11

Reptiles and Amphibians of the Amazon: An Ecotourist's Guide by Richard D. Bartlett and Patricia P. Bartlett is a 291 page paperback published by the University Press of Florida. Having read several of the Bartletts' guides to herp captive care, I was a bit disappointed by this effort. It appears that the Bartletts' main talent lies in husbandry and less in the realm of writing about field herping. The species overviews are weak and several are misinformed. The Bartletts refer to some species that do not even occur in the Amazon region while leaving several very important and common species out of the guide. This was surprising for a book that aims to furnish information on some of the more common herps throughout Amazonia. As a matter of fact, the majority of the reptiles and amphibians that are illustrated in this book are unlikely to even be seen by an ecotourist. I found the photo quality to be poor and numerous species were misidentified. Furthermore, the title is a bit misleading as most of the species represented in this book are from the Upper Amazon region of Peru, making this guide not as user friendly in other areas of the Amazon. I have traveled extensively, and the Amazon is one of my favorite spots to visit. I was really hoping to finally have a herp guide that would prove useful throughout the mighty Amazon. Looks like my wait continues!

Average customer rating:

Enchanting and informative

Dances has a great beat!

Don't flyfish? Don't fish at all? It doesn't matter!

Winter time fishing blues? Read Gierach

ANother gem from the best fishing writer today

Dances With Trout
John Gierach
Manufacturer: Simon & Schuster
ProductGroup: Book
Binding: Paperback

General | Fishing | Hunting & Fishing | Outdoors & Nature | Subjects | Books
General | Sports | Subjects | Books
Look Inside Outdoors & Nature Books | Trip | Specialty Stores | Books
Look Inside Sports Books | Trip | Specialty Stores | Books
Similar Items:

Where the Trout Are All as Long as Your Leg

Sex, Death and Fly Fishing

Another Lousy Day in Paradise

Standing in a River Waving a Stick

Trout Bum

ASIN: 0671779206

Amazon.com

The latest paperback offering from Geirach includes a healthy dose of his trademark antidotes to civilization--sly, knowing essays on sport (read: life) wrapped in humor and empathy.

Book Description

With the wry humor and wit that have become his trademark, John Gierach writes about his travels in search of good fishing and even better fish stories. In this new collection of essays on fishing -- and hunting -- Gierach discusses fishing for trout in Alaska, for salmon in Scotland and for almost anything in Texas. He offers his perceptive observations on the subject of ice-fishing, getting lost, fishing at night, tournaments and the fine art of tying flies. Gierach also shares his hunting technique, which involves reading a good book and looking up occasionally to see if any deer have wandered by.

Always entertaining, often irreverent and illuminating, Gierach invites readers into his enviable way of life, and effortlessly sweeps them along.

Customer Reviews:

Enchanting and informative.......2004-07-11

'Fly fishing is solitary, contemplative, misanthropic, scientific in some hands, poetic in others, and laced with conflicting aesthetic considerations. It's not even clear if catching fish is actually the point' is what the author shares and what I 100% agree with!

Loving Scotland and fly fishing (as well as New Zealand) I love his Chapter 8 titled Scotland and where he writes on page 89 of how the river was held in private hands and 'rented' out which was a subtle reminder to me of how fortunate I am to be able to drive a mere six miles to the Mokelumne here in the Sierras of California and with my California fishing license and my rod and a few flies, fish to my hearts content for native trout no less.

The book is well written and part diary, part educational how to and in an odd way but a positive way, a lesson in the mysteries of fly fishing and the people who are drawn and hooked for life.

Dances has a great beat!.......2001-08-10

Gierach has a way of lulling the reader into a world of strange illusion. I keep forgetting I'm reading and start thinking I'm eaves-dropping at a campfire. The rhythm of a writer is important and can fan the flame of imagination or dowse it like cold beer on your last match. Dances fans, man...it fans! The stories within the covers are told like stories should be told...easy with lot's of real words. There's too many writers,today,who write like evil spawn of New Age English classes! John bucks 'em all and writes like a story teller...taunting us with worlds filled exotic adventures...like killing porcupines with rocks. Good stuff!

Don't flyfish? Don't fish at all? It doesn't matter!.......2001-05-15

I'm an avid bass angler who has never done much flyfishing, but after reading a good Gierach,(they're all great,) I'm ready to head out to that little creek in Montana, or that bass pond in Texas, or even Scotland with a fly rod and join him. This was the first book of his I read and now I'm on my fourth. I love how relaxed and fun his writing is, and I, personally, can relate to a lot of his views and feelings about things. Even for the non-angler, John Gierach is alot of fun, even if you have no idea what the heck a #14 Royal Wulff is. If you're looking for some great reading, go with Gierach.

Winter time fishing blues? Read Gierach.......2000-11-21

Eyes getting tired from tying those #18 cahills? Too Cold to fish? Sit back and go fishing with Geirach. Great Book, great stories!

ANother gem from the best fishing writer today.......2000-05-11

You don't have to be a fly fisherman to enjoy Gierach, though it does help. When he waxes ecstatic over bamboo rods, or explains how the Green Drake mayfly (Ephemerella grandis) is differentiated from its cousins, E. doddsi and E. flavilinea, perhaps only a fisherman can understand exactly why this is so important.

But reading Gierach isn't something you do to learn about the technique or the science of fishing, or how to select a rod, or how to cast. He's more about the philosophy of fishing, about why we are willing to stand in the middle of a cold stream wearing silly clothes and waving a stick over our heads. He's the ultimate Trout Bum, to quote an earlier book, a man for whom there really is no other life, and who has made a modest living for years just celebrating this life. And of course he does this in a wonderfully witty way; no jokes, just a lot of observations that will still make you smile the umpteenth time you read them.

"Dances with Trout" is not just about trout fishing, or about fishing, for that matter. The "Scotland" chapter doesn't have much to say about how to fish for salmon; "Fool Hen" is about grouse hunting, and "In the Woods" is about still hunting for deer.

What ties all these stories together is Gierach's feeling of comradery with his hunting and fishing pals, and even more so, a real connection with the outdoors. In a time when for many, "outdoor sports" means something like racing through the woods in a snowmobile, tearing up the peace and quiet of a lake in a jetski or "four wheeling", Gierach writes about the simple pleasures of being outdoors and absorbing the world around you.

Average customer rating:
Light Dances: Illuminating Families with Laughter and Love
Shirley K. Trout
Manufacturer: Teachable Moments Publishing
ProductGroup: Book
Binding: Paperback

Child Development | Babies & Toddlers | Parenting | Parenting & Families | Subjects | Books
General | Parenting | Parenting & Families | Subjects | Books
Accessories:

Braun IRT 4020 ThermoScan Ear Thermometer

ASIN: 0963834614

Average customer rating:
Dances With Trout
John Gierach
Manufacturer: Fireside
ProductGroup: Book
Binding: Paperback
ASIN: B000OXLAP2

Customer Reviews:

This is a PHENOMENAL collection of phenomenal writing........2006-08-08

I found this book at my favorite bookstore and have been reading it from cover to cover since. Though it's apparently used for classes, if you love reading and especially writing, then this book has ALL examples of the finest in every category. It is a winner and I only put it down to write this brief review! I am so glad that I picked it up, I saw others but they dull in comparison. I have the 4th edition and don't really see the need for the 5th since I'm reading it for pleasure and it's much cheaper and easier to find too! I hope that you enjoy it as much as I am right now.

Great book for college students.......2000-09-26

This book is amazing it includes the greatest essays i have ever read. I am studying in college and this book is requiered. For people who like to analize and enjoy reading short essays this is great; the different type of topics is very wide and the opinions from one writer to the other have a huge gap, which offers a variety of points of view.

The Successful College Writing 2e and Writer's Presence 4e: A Pool of Readings

Average customer rating:

The Successful College Writing 2e and Writer's Presence 4e: A Pool of Readings
Donald McQuade , Kathleen T. McWhorter , and Robert Atwan
Manufacturer: Bedford/St. Martin's
ProductGroup: Book
Binding: Hardcover

General | Writing | Reference | Subjects | Books

General | Reference | Subjects | Books

General | Arts & Photography | Subjects | Books
ASIN: 0312412886

The Writer's Presence 4e and Writer's Reference 5e: A Pool of Readings

Average customer rating:

The Writer's Presence 4e and Writer's Reference 5e: A Pool of Readings
Donald McQuade , Diana Hacker , and Robert Atwan
Manufacturer: Bedford/St. Martin's
ProductGroup: Book
Binding: Paperback

General | Writing | Reference | Subjects | Books

General | Reference | Subjects | Books

General | Arts & Photography | Subjects | Books
ASIN: 0312413416

Resouces for Teaching the Writer's Presence a Pool of Readings Fourth Edition

Average customer rating:

Resouces for Teaching the Writer's Presence a Pool of Readings Fourth Edition
Donald McQuade & Robert Atwan
ProductGroup: Book
Binding: Spiral-bound
ASIN: B000VXBJME

The Writer's Presence 4e and Everyday Writer 2e comb bound with 2003 MLA Update: A Pool of Readings

Average customer rating:

The Writer's Presence 4e and Everyday Writer 2e comb bound with 2003 MLA Update: A Pool of Readings
Robert Atwan , and Donald McQuade
Manufacturer: Bedford/St. Martin's
ProductGroup: Book
Binding: Hardcover

General | Writing | Reference | Subjects | Books

General | Reference | Subjects | Books
ASIN: 0312414838

The Writer's Presence 4e and Pocket Style Manual 4e: A Pool of Readings

Average customer rating:

The Writer's Presence 4e and Pocket Style Manual 4e: A Pool of Readings
Donald McQuade , Diana Hacker , and Robert Atwan
Manufacturer: Bedford/St. Martin's
ProductGroup: Book
Binding: Hardcover

General | Writing | Reference | Subjects | Books

General | Reference | Subjects | Books

General | Arts & Photography | Subjects | Books
ASIN: 0312430264

The Writer's Presence: A Pool of Readings

Average customer rating:

The Writer's Presence: A Pool of Readings
Donald (EDT) / Atwan, Robert (EDT) McQuade
Manufacturer: Bedford/St. Martin's
ProductGroup: Book
Binding: Paperback
ASIN: B000OTC28K

Customer Reviews:

I never knew Chinese calligraphy could be so fascinating........1998-12-02

This is a fabulous book that makes a difficult and exotic subject perfectly understandable. Mi Fu is one of the greatest artists in the world, but who in the West knows about an 11th century Chinese calligrapher? Sturman's sensitive and learned discussion brings it all alive. I loved this book!!!

Mi Fu: Style and the Art of Calligraphy in Northern Song China.(Review) (book review) (book review) : An article from: The Journal of the American Oriental Society

Average customer rating:

Mi Fu: Style and the Art of Calligraphy in Northern Song China.(Review) (book review) (book review) : An article from: The Journal of the American Oriental Society
Charles Lachman
Manufacturer: American Oriental Society
ProductGroup: Book
Binding: Digital
ASIN: B00099OKXA
Release Date: 2005-07-28

Book Description

This digital document is an article from The Journal of the American Oriental Society, published by American Oriental Society on October 1, 1999. The length of the article is 1205 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Mi Fu: Style and the Art of Calligraphy in Northern Song China.(Review) (book review) (book review)
Author: Charles Lachman
Publication: The Journal of the American Oriental Society (Refereed)
Date: October 1, 1999
Publisher: American Oriental Society
Volume: 119 Issue: 4 Page: 715

Article Type: Book Review

Distributed by Thomson Gale

Mi Fu. Style and the Art of Calligraphy in Northern Song China.

Average customer rating:

Mi Fu. Style and the Art of Calligraphy in Northern Song China.
PETER C. STURMAN
Manufacturer: Yale University Press
ProductGroup: Book
Binding: Paperback
ASIN: B000OS3HGM

Books:

Books Index

Books Home

Recommended Books