Book Description
This very successful textbook is distinguished by a superior writing style that draws upon common student experiences to introduce economic concepts, making economic theory more accessible and interesting. "Case Studies" and numerous examples take advantage of students' intuitive knowledge of economics, building upon real-life situations. A streamlined design places pedagogy and illustrations directly within the flow of the text, making it less distracting and more useful for students. A fully integrated program of technology enhancements sets this text apart by pairing the book with numerous online multimedia learning tools that have been developed to help the text better serve a wide range of learning styles. The text uniquely integrates classroom use of The Wall Street Journal by including a complimentary student subscription offer, as well as in-text pedagogy to help students learn to analyze the latest economic events as reported in the Journal.
Average customer rating:
- transformation and market dominance
|
The Transformation Imperative: Achieving Market Dominance Through Radical Change
Thomas E. Vollmann
Manufacturer: Harvard Business School Press
ProductGroup: Book
Binding: Hardcover
 Strategy & Competition
| Management & Leadership
| Business & Investing
| Subjects
| Books
Management
| Management & Leadership
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
Management
| Harvard Business School Press
| By Publisher
| Business & Investing
| Subjects
| Books
Organizational Change
| Organizational Behavior
| Business & Investing
| Subjects
| Books
Organizational Learning
| Organizational Behavior
| Business & Investing
| Subjects
| Books
Entrepreneurship
| Small Business & Entrepreneurship
| Business & Investing
| Subjects
| Books
General
| Small Business & Entrepreneurship
| Business & Investing
| Subjects
| Books
ASIN: 0875846769 |
Book Description
The Transformation Imperative shows why change initiatives like reengineering, continuous improvement, and employee empowerment, when implemented by themselves, are not enough to achieve dominance in today's rapidly evolving business environment. Only when change programs are deep and fully integrated across the organization can an enterprise truly be transformed. Drawing on the research efforts of Manufacturing 2000, a collaborative project between leading multinational companies and the International Institute for Management Development (IMD) in Switzerland, The Transformation Imperative presents useful tools and a practical framework for analyzing, implementing, and measuring change programs as well as for linking big-picture strategy with the nuts-and-bolts of change management.
Customer Reviews:
transformation and market dominance.......1998-01-27
Vollman demonstrates that transformation is more than reengineering. The transformatiom imperative is the way to market dominance, survival and development.
Average customer rating:
|
Analytical Methods for Pesticides and Plant Growth Regulations: Advanced Analytical Techniques (Analytical Methods for Pesticides & Plant Growth Regulators)
Manufacturer: Academic Press
ProductGroup: Book
Binding: Hardcover
General
| Chemical
| Engineering
| Professional & Technical
| Subjects
| Books
General
| Agricultural Sciences
| Professional Science
| Professional & Technical
| Subjects
| Books
General
| Science
| Subjects
| Books
General
| Agricultural Sciences
| Science
| Subjects
| Books
Insecticides & Pesticides
| Agricultural Sciences
| Science
| Subjects
| Books
Neurology
| Internal Medicine
| Medicine
| Subjects
| Books
| Alzheimer's Disease
| Audiology & Speech Pathology
| General
| Headache
| Neuroscience
| Sleep Disorders
General
| Arts & Photography
| Subjects
| Books
ASIN: 0127843175 |
Book Description
Appropriate for the non-major/allied health student, this authoritative text carefully explains the fundamentals of microbiology, providing a general overview of the principles followed by more detailed explanations. With its clear and concise writing style, Microbiology: A Human Perspective offers modern coverage on such topics as genomics, biofilms, and quorum sensing. A body systems approach is used in the coverage of diseases.
Customer Reviews:
Great textbook, though a little difficult for Nursing Students.......2006-06-15
More Medical School grade information than Nursing School information, great on-line content and help-guides.
microbiology review.......2006-02-19
I purchased this book for my Microbiology class and it is very helpful. My teacher uses the same figures and tables as in the book, which are easily readable/understandable especially when you think of each process as steps. My advise is to buy the book if you need to and take advantage of the given website that is given to you in the beginning pages to test your knowledge.
Book Description
Biology is a comprehensive introductory biology textbook for non-majors or mixed-majors courses that covers biology in a traditional order from the structure and function of the cell to the organization of the biosphere. The book, which centers on the evolution and diversity of organisms, is appropriate for a one- or two-semester course.
It's no wonder that Sylvia Mader's Biology continues to be a text that's appreciated as much by instructors as it is by the students who use it. The ninth edition is the epitome of Mader's expertise: Its concise, precise writing uses an economy of words to present the material as succinctly and clearly as possible, thereby enabling students -- even non-majors -- to understand the concepts without necessarily asking the instructor to explain further.
Book Description
Essentials of Biology is an essentials level introductory general biology text for non-majors students that combines Dr. Sylvia Mader's superb and accessible writing style with clear visuals, a comprehensive learning system, and abundant supplements. Essentials of Biology emphasizes the relevance of biology to students' lives within a framework of biodiversity and basic-concepts coverage of all main areas of general biology.
The three key features of Essentials of Biology include:
1. Dr. Sylvia Mader's succinct, precise writing style. Sylvia's writing is what has earned her a reputation as one of the most successful introductory biology textbook author ever, and it is what will be most compelling in this text.
2. A comprehensive learning system to help students get the most out of each chapter's text content and an incredible instructional visual program.
3. Our package would not be complete without our robust media technology package with quality animations, digitized videos, OLC, and student interactive CD-ROM.
Each chapter features numerous pedagogical tools that are carefully developed to help students grasp challenging concepts. These include:
-A numbered outline at the beginning of each chapter with accompanying concept statements for the main topics in each chapter.
- Check Your Progress questions and answers at the end of each major heading within the chapter to help students assess their understanding of the previous section.
- The boldface terms in each chapter are page referenced in an Understanding the Terms list at the end of the chapter, and a matching exercise allows students to test their knowledge of the terms.
- A Thinking Scientifically section at the end of each chapter gives students the opportunity to use critical thinking skills to respond to scientific questions.
- The Bioethical Issue at the end of each chapter briefly discusses a controversial issue confronting society and poses questions to help students fully consider the issue and arrive at an opinion.
-Numbered summary at the end of the chapter to help students review.
-Testing Yourself objective questions at the end of the chapter to help students prepare for the test.
Book Description
Enger/Ross/Bailey: Concepts in Biology is a relatively brief introductory general biology text written for students with no previous science background. The authors strive to use the most accessible vocabulary and writing style possible while still maintaining scientific accuracy.
The text covers all the main areas of study in biology from cells through ecosystems. Evolution and ecology coverage are combined in Part Four to emphasize the relationship between these two main subject areas.
The new, 12th edition is the latest and most exciting revision of a respected introductory biology text written by authors who know how to reach students through engaging writing, interesting issues and applications, and accessible level. Instructors will appreciate the book’s scientific accuracy, complete coverage and extensive supplement package.
Customer Reviews:
Concepts in Biology 12th edition by Eldon Enger.......2007-02-17
This is a very well written and easy to understand book. It is very similar to
Biology: Concepts & Connections with Student CD-ROM (5th Edition)
in content but it has clearer pictures in my opinion. What this one is not, it is not the 'lab manual' even though its reffered to it as such because it does not contain the experiment excercises the companion book by the same title contains. This is just a paperback textbook.
Enrique from El Paso
Easy reading.......2003-12-10
I found this book to be a very easy read. It has great photos and diagrams which illustrate the different concepts. I used the CD rom quite a lot. It has short video clips and tests which are useful.
Very easy read.......2003-05-11
This book was very easy to read, I read the whole thing in a little over a week. Highly reccommended.
If your course requires it, nothing you can do.......2002-10-24
I had to use this textbook for a class, which you probably do to. So you probably have to buy this one. It was okay, not hard to read, but I won't be keeping it as a reference work. The authors definitely have an agenda, promoting certain kinds of nutrition over others with very little reasoning, also seems to act like a lot of alternative medicine couldn't possible work even when there are studies to the contrary. I guess it handles the rudiments of biology okay. I will be selling this when I'm finished with this semester.
Oh, and there appears to be both a hardcover and a paperback. I bought the paperback used, and it seems to have matched perfectly with the hardcover. Never even used the CD.
Book Description
Classroom concepts "come to life" with this exciting new edition of Life by Lewis, Parker, Gaffin and Hoefnagels. For over 15 years, Life has been known for its ability to weave together solid biology content with interesting stories, real-life case studies and applications to student life. The sixth edition offers the depth of content, pedagogical organization, accuracy and visual appeal to serve both majors and non-majors biology students.
Customer Reviews:
Decent.......2006-01-09
This book is not nearly as comprehensive or thorough as Campbell's Biology, but it does do an ok job with the explanations. The book has a lot of charts that do a good job of summarizing the material, which is a feature the earlier editions of Campbell's lack. Some of the illustrations are as good as Campbell's, but I have noticed some inaccuracies in a couple of the illustrations, even though I have the fourth edition. This is not so good for Intro Students who don't know the difference yet. It also places too much emphasis on Linnean terminology (class, phylum, genus, etc), and not enough on cladistics/phylogenetics (which biologists use preferentially now).
The study guide questions at the end of each chapter aren't very good. They swing wildly in scope, with one question asking minutiae not covered very well in the preceding chapter, the next asking about broad concepts, and some big take-home points missed entirely.
There's also not many practical differences between the 4th and 5th editions. If you have to get it, buy a 4th edition and save yourself a lot of cash. If you don't have to get it, buy Campbell's Biology (5th, 6th, or 7th edition is fine) instead.
Does not explain concepts well.......2003-06-26
I used this book for 2 semesters of introductory biology in college. After the first month, I became frustrated with the poor explanations. I asked a few friends and they recommended Biology by Campbell. What a lifesaver!
I also continued to used this book and also found a number of errors in the pictures. This cost me a few points on tests and quizzes, so this added to my low opinion of this book. I also became hesitant to trust what it was telling me, particularly when there were differences between Campbell and this book.
It has a nice layout, and it breaks topics into meaningful chunks; the explanations were okay most times and simply inadequate too frequently for me. On a scale of 1 to 10, this book is about a 3 or 4 and Campbell is a 9. But reading Campbell also takes more time and effort.
i havn,t read it yet.......1999-08-30
after i review i'll do tha
Book Description
"Love" is the universal topic in this charming little book featuring a menagerie of full-color animal "sweetheart" photos mated with humorous and insightful quotations on couples, courtship, cooing and cuddling. All the delights (and some of the discouragements) of being a two-some shall not be torn asunder in this companion volume to the best-selling "Just Moms" and "Just Dads."
Customer Reviews:
I think you'll enjoy this over and over again.......2004-12-01
Absolutely amazing photographs of animal "sweethearts" (polar bears dancing!) paired with perfect quotations. Everytime I look through this, I get a rush of pleasure. I highly recommend this for yourself or for a gift.
Book Description
Completely revised and updated, Fly Fishing in Northern New Mexico is a comprehensive guide to more than thirty streams and twelve lakes. This revised edition contains new, specialized information on access, equipment, stream characteristics, trout species and size, timing of insect hatches, as well as artificial fly patterns likely to result in success. Local anglers and visitors alike will be able to plan more productive outings while exploring new fishing areas and different species of fish.
From the trophy waters of the San Juan and Rio Grande to the Chama and the Brazos, New Mexico is home to more than four thousand miles of cold-water streams teeming with cutthroat, brown, rainbow, and brook trout. With the state's year round fishing season, anglers can find water matched to any level of skill and style of fly fishing.
In addition to chapters devoted to specific streams and lakes, the book includes detailed maps, important information on regulations, the fishing year and environmental concerns.
The revised edition of this comprehensive fishing classic.
Customer Reviews:
Fly fishing northern NM.......2006-08-26
Good descriptions, nice details, maps could have been a little more inclusive.
Great book for anybody interested in fishing New Mexico.......2005-09-25
This book is essential to anybody that is interested in fishing northern New Mexico. It gives you all the info that you could need including locations, best time of year to fish any certain location, fly patterns for certain rivers and lakes and much more. DO NOT look any further for all the information you need on fly fishing northern New Mexico.
Definitive Guide for Northern New Mexico.......2001-08-07
As a new Fly fisher I bought this book when it was first published. This book has become an indispensible guide for my fly fishing. Recently I used the information for a stream in the Jemez Mountains and had a very productive day. The maps are very good. The information is right on as well. If you come to New Mexico to fly fish this is the book to have to increase your enjoyment!
Fly-Fishing in Northern New Mexico.......2001-07-29
Having grown up, lived-in and travelled extensively in this area, this book is a must-have for any fly fisherman interested in Northern New Mexico. The maps, hatches and river recommendations are on the mark -- highly recommended.
The best guide to Northern New Mexico fly fishing available........1997-01-29
This is the most comprehensive guide to fly fishing Northern New Mexico. You'll find virtually every fishable piece of water in this guide. The book is divided up into sections concentrating on specific bodies of water. Each section is written by a local expert. There are excellent, easy to read maps for all the rivers and lakes as well. A must for visiting Northern New Mexico
Book Description
The fifty fly patterns described in these pages have proven reliable in the fly-fishing streams and rivers of northern New Mexico over many years. Developed by thirty locally respected tyers, they are not widely known or sold commercially outside the region. None are either legally patented or copied from widely known standard flies or patterns.
This rich and varied group of patterns reflects diverse approaches to fly-fishing and tying. The authors organize the fly patterns by type: dries, nymphs, wets, streamers, midges, and terrestrials. Each section describes the shared traits of the flies, their construction and usefulness, and the best methods for fishing with them. The description of each fly includes a thumbnail history, recipe, tying instructions, and a photograph. An appendix provides recipes for additional useful patterns described in other manuals. The authors cannot guarantee fly-fishing success but they do promise fun at fishing and tying.
Illustrates fishing flies developed by locally-respected fly tyers, with step-by-step instructions for fly fishing success in northern New Mexico.
Customer Reviews:
Nicely Done!.......2007-06-12
This is a nicely done regional book. It is spiral bound, which I really like in a fly pattern book. Good crisp b&w photo of each fly pattern. The "fly recipes" and step by step directions for tying each fly are well written. The b&w illustrations are very nicely done as well. If you plan on fly fishing S CO or N NM, and tye your own flies, you will want to get a copy well ahead of your trip so you have plenty of time to try some of these patterns out.
Lives up to its billing.......2001-09-05
If you live in New Mexico or southern Colorado and fish or tie flies you will like this book. It catalogs unusal regional fly patterns and the waters to fish them. I, of course, haven't tied or fished all of the patterns in the book but its an enjoyable read. Because these flies are not going to be found in even some of the best fly shops in the region the recipes and tying instructions are worth the price. The instructions also include a variety of techniques that are not as well described in other fly tying manuals. The only negative I can think of is the lack of color pictures, but I have a good enough imagination not to need them. Besides I'm a sucker for books from the University of New Mexico Press.
Book Description
The only up-to-date guide that addresses everyone who writes, from books and magazine features to newsletters, business reports, technical papers and brochures -- with information on how to use computers in every stage of publication.
Customer Reviews:
The only one you need.......2007-08-08
I have used this book professionally and personally for ten years and it is absolutely excellent in every way. It is well organized, clear, succinct, intuitive, and thorough. The current sharp decline in the importance placed on correct grammar and usage, which is essential to effective communication, could be curtailed if only everyone owned a copy (and would read it). Those horrific emails sent by intellectually and physically lazy persons should be intercepted as spam; they are at least as offensive.
Best Single Reference.......2002-07-03
I'm the author of several popular computer programming books that amazon sells. The problem is, I'm not really a very good writer; my background is all technical. My Copy Editor recommended this book as the single best reference -- better than the Chicago Manual of Style or others. An excellent choice!
New York Discovers Common Sense.......2000-12-18
I have a stack of grammar books at hand on my desk, from the classic Strunk & White's The Elements of Style to the witty and wise books of Patricia T. O'Conner, grammar grinch of the New York Times. None is so comprehensive and usable as the NY Public Library's guide. From welcome advice about "bias-free usage" to "the essential comma," the Library Guide gives down-to-earth and much-needed commentary about the problems writers face every day. My favorite section is Misued and Easily Confused Words, worth reading for its entertainment value alone. I've been a professional writer for over 30 years and only wish I could have had this volume with me all that time. I've tried the rest, this is the best. I just bought my son, who is working on his first book, a copy for Christmas.
Finally! News you can use!.......1999-01-07
As a professional writer and editor I have found this book to be the best resource for my everyday style and usage quandries. (And I have used several style guides.) It has been a great help in the last couple of months as I have been writing an editorial style guide for my employer. It's easy to navigate and provides information that can be understood by those of us who aren't rocket scientists. It also explains style and grammar issues and gives real-life examples.
Average customer rating:
|
The New York Public Library Writer's Guide to Style and Usage. (book reviews): An article from: Technical Communication
Durthy A. Washington
Manufacturer: Society for Technical Communication
ProductGroup: Book
Binding: Digital
Nonfiction
| Subjects
| Books
| Audiobooks
| Automotive
| Crime & Criminals
| Current Events
| Economics
| Education
| Foreign Language Nonfiction
| Government
| Holidays
| Law
| Philosophy
| Politics
| Social Sciences
| Transportation
| True Accounts
| Urban Planning & Development
| Women's Studies
Online Books
| Books & Reading
| Literature & Fiction
| Subjects
| Books
General
| Literature & Fiction
| Subjects
| Books
| Classics
| Comic
| Contemporary
| Literary
General
| Literature & Fiction
| Subjects
| e-Docs
| Formats
| Books
General
| Nonfiction
| HTML
| Formats
| e-Docs
| Formats
| Books
ASIN: B00096P992
Release Date: 2005-07-28 |
Book Description
This digital document is an article from Technical Communication, published by Society for Technical Communication on November 1, 1996. The length of the article is 1899 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: The New York Public Library Writer's Guide to Style and Usage. (book reviews)
Author: Durthy A. Washington
Publication:
Technical Communication (Refereed)
Date: November 1, 1996
Publisher: Society for Technical Communication
Volume: v43
Issue: n4
Page: p420(5)
Article Type: Book Review
Distributed by Thomson Gale
Customer Reviews:
Good pictures and text.......2006-10-03
This book takes us from decade to decade from the 50's to now with an examination of social, cultural, economic, and historical factors both setting the backdrop to and influencing changing fashions. This is an intermediate book in fashion, if you compare it to picture-only books to the other end of the spectrum where text dominates (often no pictures), and we see a treatise on aesthetic theory, anthropological roots, feminist writings, and studies on human sexuality and psychology.
This book is a very light introduction to the type of questions you see in more advanced texts, but will not alienate the dilettante fashionista or costumer. The pictures provide exemplary examples of the styles discussed, and the chapters summarize everything quickly enough to have a solid overview of our recent fashion history. Again, I am sure this book will gain lots of interest, whether for browsing or seriously perusing an interest in a compelling aspect of human history and society. Check Steele's other books as well--she writes with insight, but doesn't overdo it with the dry academic stuff; she also has excellent taste with her picture selection.
Excellent fashion primer for the last 50 years of the 20th C.......2003-11-09
This book has both beautiful photographs and informative text. The only reason I took off one star is that I think more photographs from each designer should have been included. I especially would have liked to have seen a few more photos of clothes from American designers from the 1990s. Throughout the book, the author mostly displays clothes made by European designers. I would not have expected much attention to be focused upon American designers before 1980s or 1990s. Arguably, it was not until the 1990s that American fashion really started to influence Europe, instead of the other way around. Because this reversal of influence was such a change, I would have expected more attention to be paid to it visually. Therefore, the lack of representation in this era makes me think that American designers were somewhat shortchanged in this book. However, I agree that all the designers selected, both European and American, did heavily influence their own time periods.
This book covers Post War 1940s through 1990s. In each era the author focused on a few key designers. The author chose Balenciaga, Balmain, and Dior to represent the 1940s and 1950s. The author primarily showcased Correges, Yves Saint Laurent, and Quant to represent the 1960s. Halston and Yves Saint Laurent were the focus of the 1970s era. More designers are represented in the 1980s. The book has one or two photos from Chanel, Lacroix, Blass, Herrera, Azzedine Alaia, Armani, Gaultier, Comme des Garcon, and Issey Miyake, among a few others. The 1990s are represented by a photo or two of designs from Versace, Anna Sui, Chanel, Tom Ford for Gucci, Galliano, Donna Karen, Westwood, Calvin Klein, and Prada.
Just as it is the maxim for fashion in general, so is it for this book in particular...less is more. The photos in this book capture the essence of each era and the text details the stylistic atmosphere to which each designer contributed. I highly reccommend this book. Despite having access to it at the library, I plan on buying it.
Books:
- Economics from the Heart: A Samuelson Sampler
- Economists' Mathematical Manual
- Emotional Labor in the Service Economy (Annals of the American Academy of Political and Social Science (Paper), Vol 561)
- Encyclopedia of the Global Economy [Two Volumes]: A Guide for Students and Researchers
- Essentials of Stochastic Finance: Facts, Models, Theory
- Estimation in Conditionally Herteroscedastic Time Series Models
- Executive Development and Organizational Learning for Global Business
- Farmers Age: Agriculture 1815-1860 (The Economic History of the United States)
- Financing Higher Education: Answers from the UK (Routledge Studies Education)
- First Principles of Macro-Monetary Theory
Books Index
Books Home
Recommended Books
- Construction Business Management: What Every Construction Contractor, Builder & Subcontractor Ne
- Beethoven`s Piano Sonatas: A Short Companion
- Accounting and Financial Disclosure: A Guide to Basic Concepts
- Airline: A Strategic Management Simulation
- Asset Allocation: Balancing Financial Risk
- Brokenburn: The Journal of Kate Stone, 1861-1868
- Bringing Words to Life: Robust Vocabulary Instruction
- Secretarial Accounting: Parts 1 and 2
- America by Design: Science, Technology, and the Rise of Corporate Capitalism
- Key Population and Vital Statistics
Microeconomics: A Contemporary Introduction Wall Street Journal Edition with Xtra! CD-ROM and InfoTrac College Edition
Principles of Microeconomics (with Xtra!)
