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Repositioning Asia: From Bubble to Sustainable Economy
Philip Kotler , and Hermawan Kartajaya Manufacturer: Wiley ProductGroup: Book Binding: Hardcover ASIN: 0471846651 |
Book Description
Repositioning Asia From Bubble to Sustainable Economy "Hermawan Kartajaya is to Asian Marketing what Philip Kotler is to Global Marketing. The authors have combined their expertise and insight to write a book that cuts through the confusion and misinformation about Asia to provide an invaluable guide to local and global companies who want to succeed in this key world region. If you can read only two books about Asia, read this book twice." Professor Warren J. Keegan Director, Institute for Global Business Strategy Pace University "I highly recommend Repositioning Asia. It is an engaging, lucid and important contribution to the understanding of the transformation of Asia's economies and enterprises. The authors' prescriptions will gain even greater significance in the emerging global cyber-era." Howard V. Perlmutter Emeritus Professor of Social Architecture and Management The Wharton School, University of Pennsylvania "Repositioning Asia is a welcome contribution. Drawing on a wealth of research, it effectively combines strategic marketing expertise with local market knowledge.. For Asian companies and MNCs alike, it highlights winning formulas to underpin sustainability in the future." Dr. Laurie Wood Chairman, The Chartered Institute of Marketing "New Asia will be very different from the New America. Here lies the real value of this book: it offers a real world view of the local dynamics at work to build the New Asia. The insights offered by the authors should allow you to become a partner in the recovery of Asia." Jesper Koll Chief Economist, Merrill Lynch (Japan) "A deep analysis of Asia's diversified markets from a unique perspetive. This book is a blueprint for Asia 2000 and beyond." Dr. Michio Torii Honorary Advisor, Asia-Pacific Marketing Federation Founder, Suntory Group of JapanCustomer Reviews:
Avoiding the Bubble - A Strategic Framework.......2001-03-19
Know the right elements and trigger self-renewal. Integrate these critical factors and your organization will continue to win the heart, mind and value share of the customer. This is the central thrust of this book from these leading marketing gurus' - information hard learnt from the Asian economic crisis.
This text makes a systematic analysis of firstly the process through which organizations develop from new enterprises to solid performers, through to the need for renewal. It outlines the ways in which organizations must trigger their own crisis for renewal before the changing environment does it for them. Following this are the tools to attain and become a sustainable marketing enterprise.
From the initial environmental Outlook, through to the Business Architecture that needs to be built, to the Scorecard for ensuring success, a framework that incorporates planning, cultural and system design is developed. It is a framework to win the heart, mind, and value share of all customers. The external customer, the internal customer (employee) and the investing customer (the shareholder) are all recognized in this comprehensive strategic framework.
This book takes a strategic view of the myriad of factors required for organizations to survive and thrive in today's fast-paced global environment. No longer can organizations fail in their strategic planning, the Asian crisis has shown us all the weakness of a purely piecemeal tactical approach. Organizations must take a holistic approach, an integrative strategic approach, to developing a sustainable advantage. This book is a key text in my own strategic planning, integrating the works of many top authors and consultants into a comprehensive framework for business success.
Even for those who is not interested in ASIA, this is 5*.......2000-11-11
Highly illustrated with ASIAN company's case studies. This book is divided into : Background (understanding the Asia Crisis), Transforming the Nations, and Revitalizing the Companies. A series of -prescriptions- to the crisis for any companies operating in the region.
Kotler needs no introduction. Hermawan Kertajaya is the highest paid strategy and marketing speaker in Indonesia, His ability to explain difficult concepts to churn able materials is a gem. He has written many books in Indonesia, and he has a massive -raving fans- ( for i am one).
For the companies who has the slightest interest in Asia, this book is not to be missed.
I believe CHAPTER 6 (page 163-200), A winning Business Strategy Model, THE SUSTAINABLE MARKETING ENTERPRISE MODEL is one of the FINEST MODEL for COMPANIES to follow. For anyone interested in MANAGEMENT at all, this is reason enough to read the book.
For anybody interested in MARKETING, THE 9 CORE ELEMENTS (p.180 to p.186) alone worth the price of the books, THIS IS A REAL GEM!!! It divide Strategy (Segmentation, Targeting, Positioning) to win the Mind Share, and Tactic (Differentiation, Marketing Mix, and Selling) to win Market Share, and VALUE ( Brand, Service and Process) to win Heart Share. This is NOT ONLY for ASIAN COMPANIES, but work universally for any companies. The idea is so simple yet so correct and powerful.
If i m forced to make a critic, the book is written a bit too-dry-for-my-taste style, too academic, so to speak, but that does not lessen the value in the slightest. Get a copy.
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Repositioning Asia : From Bubble to Sustainable Economy
Tim Calkins Manufacturer: NY ProductGroup: Book Binding: Hardcover ASIN: B000MUFI5A |
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Organization: Text, Cases, and Readings on the Management of Organizational Design and Change
Phyllis Fineman Schlesinger Manufacturer: Richard D Irwin ProductGroup: Book Binding: Hardcover ASIN: 0256091846 |
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Organization: Text, cases, and readings on the management of organizational design and change (The Irwin series in management and the behavioral sciences)
John P Kotter Manufacturer: R. D. Irwin ProductGroup: Book Binding: Paperback ASIN: 0256022267 |
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Instructor's manual for Organization, texts, cases, and readings on the management of organizational design and change
John P Kotter Manufacturer: R.D. Irwin ProductGroup: Book Binding: Unknown Binding ASIN: B00070USSC |
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Instructor's manual to accompany Organization: Text, cases, and readings on the management of organizational design and change
John P Kotter Manufacturer: Irwin ProductGroup: Book Binding: Unknown Binding ASIN: 0256048452 |
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Organization : Text, Cases,and Readings on the Management of Organizational Design and Change
John P Kotter Manufacturer: R. D. Irwin ProductGroup: Book Binding: Paperback ASIN: B000OQDFT8 |
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Organization: Text, Cases, and Readings on the Management of Organizational Design and Change
Vijay Sathe Phyllis F. Schlesinger Manufacturer: Richard D Irwin ProductGroup: Book Binding: Paperback ASIN: B000OQCHI8 |
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Grasses of the Texas Gulf Prairies and Marshes (Natural History Series , No 24)
Stephan L. Hatch , Joseph L. Schuster , and Dale Lynn Drawe Manufacturer: Texas A&M University Press ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0890968896 |
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The Idea of Biodiversity: Philosophies of Paradise
David Takacs Manufacturer: The Johns Hopkins University Press ProductGroup: Book Binding: Hardcover ASIN: 0801854008 |
Book Description
"At places distant from where you are, but also uncomfortably close," writes David Takacs, "a holocaust is under way. People are slashing, hacking, bulldozing, burning, poisoning, and otherwise destroying huge swaths of life on Earth at a furious pace." And a cadre of ecologists and conservation biologists has responded, vigorously promoting a new definition of nature: biodiversity--advocating it in Congress and on the Tonight Show; whispering it into the ears of foreign leaders; redefining the boundaries of science and politics, ethics and religion, nature and our ideas of nature. These scientists have infused the environmental movement with new focus and direction, but by engaging in such activities, they jeopardize the societal trust that allows them to be public spokespersons for nature in the first place.
The Idea of Biodiversity analyzes what biodiversity represents to the biologists who operate in broader society on its behalf, drawing on in-depth interviews with the scientists most active today in the mission to preserve biodiversity, including Peter Raven, Thomas Lovejoy, Jane Lubchenco, and Paul Ehrlich. Takacs explores how and why these biologists shaped the concept of biodiversity and promoted it to society at large--examining their definitions of biodiversity; their opinions about spirituality and its role in scientific work; the notion of biodiversity as something of intrinsic value; and their views on biophilia, E. O. Wilson's idea that humans are genetically predisposed to love nature. Takacs also looks at the work of twentieth-century forerunners of today's conservation biologists--Aldo Leopold, Charles S. Elton, Rachel Carson, David Ehrenfeld--and points out their contributions to the current debates. He takes readers to Costa Rica, where a group of scientists is using biodiversity to remake nature and society. And in an extended section, he profiles the thoughts and work of E. O. Wilson.
"When I'm asked, 'should we save this species orthat species, or this place or that place?' the answer is always 'Yes!' with an exclamation point. Because it's obvious. And if you ask me to justify it, then I switch into a more cognitive consciousness and can start giving you reasons, economic reasons, aesthetic reasons. They're all dualistic, in a sense. But the feeling that underlies it is that 'yes!' And that 'yes!' comes out of the affirmation of being part of it all, being part of this whole evolutionary process. And agreeing with Arne Naess that each species, each entity, should be allowed to continue its evolution and to live out its destiny... just do its thing, as we say. Why not? And the 'why not?' is there's too many people."--Michael E. Soule, from an interview in The Idea of Biodiversity "An important contribution, a first distanced examination of a critical, modern topic by a scholarly, honest broker."--E. O. Wilson, Harvard University
Customer Reviews:
If you care about the earth.......2004-04-22
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Photographic Guide to Mammals of Southern, Central and East Africa
Manufacturer: Ralph Curtis Books ProductGroup: Book Binding: Paperback ASIN: 0883590603 |
Product Description
Pocket guide to the 152 species of mammals from Southern, Central and East Africa that are most likely to be encountered. Where applicable, age and sex differences are illustrated. 211 color photos, and 155 maps.
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Southern, Central and East African Mammals (Photographic Guides)
Manufacturer: New Holland Publishers Ltd ProductGroup: Book Binding: Paperback ASIN: 1853682055 |
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Southern, Central and East African Mammals: A Photographic Guide
Chris Stuart , and Tilde Stuard Manufacturer: Ralph Curtis Publishing ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 088359028X |
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Sud-, Mittel- Und Ostafrikanische Saugetiere in Bild Und Text (Southern, Central and East African Mammals: a Photographic Guide) (Photographic Guides)
Chris Stuart , and Tilde Stuart Manufacturer: Struik Publishers ProductGroup: Book Binding: Paperback ASIN: 1868253961 |
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Advanced Racing Tactics
Stuart H. Walker Manufacturer: W. W. Norton & Company ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0393303330 |
Customer Reviews:
Useful information is obscured by wordiness and jargon.......2004-11-02
If you're ready for it.......2001-09-29
Thorough but somewhat technical, not for the beginner.......1998-07-23
One humorous aspect of the book (and all of Mr. Walker's writing, for that matter) is that most of his examples consists of times that he has screwed up and lost the race. The reader occasionally wonders whether he should be taking his advice.... ;) However, the examples are often excellent illustrations of the point he is trying to make.
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Advanced Racing Tactics
Stuart H., M.D. Walker Manufacturer: W. W. Norton & Co ProductGroup: Book Binding: Hardcover ASIN: 0207957053 |
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ADVANCED RACING TACTICS
Manufacturer: W. W. Norton & Co. ProductGroup: Book Binding: Paperback ASIN: B000H34UKQ |
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Advanced Racing Tactics
Manufacturer: W.W. Norton & Company ProductGroup: Book Binding: Paperback ASIN: 999285331X |
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Advanced Racing Tactics
Stuart Walker Manufacturer: Norton New York 1953 ProductGroup: Book Binding: Paperback ASIN: B000R55Y1S |
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Advanced Racing Tactics
Stuart Walker Manufacturer: Norton ProductGroup: Book Binding: Paperback ASIN: B000R51M1E |
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Advanced Racing Tactics
Stuart H Walker Manufacturer: NORTON ProductGroup: Book Binding: Paperback ASIN: B000H28PBC |
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Native American History: A Chronology of a Culture's Vast Achievements and Their Links to World Events
Judith Nies Manufacturer: Ballantine Books ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0345393503 Release Date: 1996-12-03 |
Book Description
A NEW PERSPECTIVE ON NATIVE AMERICAN HISTORY:Customer Reviews:
objective.......2000-11-12
great referrence book.......2000-07-16
A Very Educational Book on Native Americans.......2000-05-25
Should be required reading.......2000-03-29
Highly original and comprehensive view of American history.......1998-06-11
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Native American History: A Chronology of the Vast Achievements of a Culture and Their Links to World Events
Judith Nies Manufacturer: Ballantine Books ProductGroup: Book Binding: Paperback ASIN: B000OVQDZG |
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Reading Images: Narrative Discourse and Reception in the Thirteenth-Century Illuminated Apocalypse
Suzanne Lewis Manufacturer: Cambridge University Press ProductGroup: Book Binding: Hardcover ASIN: 0521479207 |
Book Description
Reading Images focuses on the multi-layered relationships between the textual image and its reader-viewer in the Apocalypse manuscripts produced in England during the thirteenth century, a period of profound changes in the social and cultural fabric. The exponential expansion in the production and dissemination of illuminated manuscripts that occurred at this time provided a critical, cultural mechanism for the creation of new technologies of the self. As the Apocalypse narrative was visualized in pictures, it became a powerful paradigm within which problematic contemporary experiences such as anti-Judaism, the later Crusades, and expectations of the world's end could be defined. Reading Images explores the kinds of contemporary mythologies that constitute ideology, a realm in which visual representation becomes an agent rather than a reflector of social change.Books:
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