Survival Math for Marketers

Book Description

Survival Math for Marketers is a simple and fun solution to the age-old problem of a lack of mathematical knowledge among marketing professionals. Many are former English, psychology, or science graduates who have become responsible for advertising, promotion, and sales in their organizations. Without a solid grounding in accounting, finance, mathematics, or economics, they often find themselves frustrated and confused by this unfamiliar world.

This book provides an introduction to the underlying mathematical concepts in marketing and management in terms accessible to students of all levels. Weiglin also explains the relevant non-mathematical issues, such as price sensitivity, product distribution, and sales estimates, and provides the tools necessary to fully understand the basics of each.

Presented in an irreverent, conversational style, this book includes numerous real-world examples and illustrations that gently introduce the reader to the important mathematical concepts behind marketing and management. Intended for students and professionals of all levels, Survival Math for Marketers is a fun, easy-to-read introduction to the world of business math.

About the Author

Peter Weiglin is an author, historian, and professional speaker on many topics. His company, Omnibus Communications, specializes in marketing strategy and communications consulting for companies in the publishing and computer fields. His clients have included Lockheed, Hundman Publishing, Hewlett-Packard, Apple Computer, and North American Van Lines. He teaches management and marketing, most recently at the University of California at Berkeley Extension.

Customer Reviews:

Great Book and Outstanding Service.......2007-04-10

My book order was processed very fast and arrived quickly. I was very satisfied with the whole experience. Also, I would highly recommend this book. It is well written and easy to understand.

Yuk. Don't bother.......2004-06-19

This book is a waste of time. It's boring. I would expect a little boring given the subject matter, but it's a real snoozer. The information is simplistic and the presentation insulting to anyone of average intelligence. Don't waste your money, don't waste your time.

Book Description

The key to a successful loan workout is to identify the problems accurately and address them early. It is critical that the company's underlying business and financial problems are resolved and not merely the symptoms.

Loan Workouts and Debt for Equity Swaps examines how a successful loan workout can be managed. It detail the processes and participants involved, whilst providing frameworks and practical step- by-step approaches that allow for a coherent and cohesive policy to give the best possible chance of success. The book assists in the ultimate aim of providing a firm base for the future health of the company involved and maximizing the lenders' returns. This work is not merely restricted to companies and banks involved in the process, but other important participants in loan workouts.
Areas featured in the book are:
· What loan workouts are and why they are needed
· Non-performing loans related strategies, organization and systems
· Participants involved in loan workouts and their motivations
· Symptoms of corporate distress and corporate turnaround strategies
· Major steps involved in a typical loan workout transaction
· Special issues relating to debt for equity swap transactions
· A case study illustrating many of the issues covered in the book

Download Description

Customer Reviews:

Comprehensive overview of the workout process.......2003-02-09

This is the first book I have come across that leads the reader through the entire workout process, from the loan to the recovery as well as the organisational issues surrounding it, often neglected by pro's. Highly recommended for the people who are relatively new to the game, although there are also some useful tips for those of us who think we know it all!!!!

Not for pros.......2002-12-06

Very general overview of the workout process. Basic concepts. If you have ever worked in restructuring credits, this one is not for you. If on the other hand you know nothing about workouts, pick it up, although [] there are much better buys. Come to think of it, should have bought my better half a nice present instead, why don't you?

Profit Power: 101 Pointers to Give Your Business a Competitive Advantage (Psi Successful Business Library)

Average customer rating:

Outstanding, easy-to-read business improvement book

Profit Power: 101 Pointers to Give Your Business a Competitive Advantage (Psi Successful Business Library)
Paul Peyton , and Camille Akin
Manufacturer: Oasis Press
ProductGroup: Book
Binding: Paperback

Strategy & Competition | Management & Leadership | Business & Investing | Subjects | Books

Corporate Finance | Finance | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

General | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
ASIN: 1555713742

Book Description

Gain from actual experiences through the eyes of a business turnaround pro! With a focus on the reality and necessity of profit, this comprehensive yet easy-to-use book shows how profit drives higher wages, motivates investments, and fills the public coffers. Peyton provides you with 101 tips and strategies to increase profit-and sustain the increase indefinitely. Profit Power will take you from the foundational concept of leadership psychology all the way to the final action steps to initiate and measure a turnaround of profits. Learn simple techniques that will multiply your profits permanently with a minimum of capital outlay.

Along the way, you will learn how to:
* Develop a team of pro-profit employees, customers, and suppliers
* Build a business plan that drives priorities, decisions, and organization
* Control costs
* Build high morale
* Use an early warning system
* Develop unique competitive advantages
* Predict and control secondary events that ultimately determine your business' fate

Contains 30 checklists, evaluations, illustrations, and charts that will help you gain the know-how to drive your business' profits in the right direction:
* Mindset Evaluation (will help you develop a winning psychology of leadership)
* Product Life Cycle Chart
* Profit Plan Chart - The Function-Driven Organization
* Early Warning Chart - Positive and Negative Signs
* Organizational Effectiveness Evaluation
* Capital Expenditure Justification Worksheet

Customer Reviews:

Outstanding, easy-to-read business improvement book.......1999-10-22

I really enjoyed this book and the real life business improvement pointers it discusses. A very common sense approach to tackling business challenges. I would recommend it to any manager, specifically related to manufacturing. Anyone except my competitors.

Average customer rating:

Successful Corporate Turnarounds
Eugene F. Finkin
Manufacturer: Praeger Paperback
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Organizational Change | Organizational Behavior | Business & Investing | Subjects | Books

All Amazon Upgrade | Amazon Upgrade | Stores | Books

Business & Investing | Amazon Upgrade | Stores | Books

Nonfiction | Amazon Upgrade | Stores | Books
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ASIN: 0275931080

Book Description

This is a book about the survival of American industry: how the survival of a faltering company can be achieved if the principals are aware of, and willing to engage in the work necessary to turn a failing company into one with a future. This no-nonsense book, written by a working expert in the field, focuses attention on the most crucial elements of a successful turnaround and the methods that can be used to identify and solve problems quickly. Finkin offers a practical working approach that slices away the usual theoretial abstractions. He clearly details the approaches and actions needed to achieve a successful turnaround for all major functional areas--finance, purchasing, marketing, personnel, maufacturing, inventory control, foreign operations, etc. Communication and its importance in developing commitment to the turnaround, as well as the roles played by government, organized labor, and the media in assisting or impeding the turnaround process are given Finkin's considered scrutiny.

Turn Around: A Strategy for Successful Restructuring

Average customer rating:

Turn Around: A Strategy for Successful Restructuring
Friedrich Reutner
Manufacturer: Blackwell Pub
ProductGroup: Book
Binding: Hardcover

Strategy & Competition | Management & Leadership | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books
ASIN: 0631191437

Average customer rating:

Cato's repeat business. (successful turnaround of Cato Corp.) (Company Profile): An article from: Business North Carolina
David Bailey
Manufacturer: Business North Carolina
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Business North Carolina, published by Business North Carolina on December 1, 1991. The length of the article is 3598 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Cato's repeat business. (successful turnaround of Cato Corp.) (Company Profile)
Author: David Bailey
Publication: Business North Carolina (Magazine/Journal)
Date: December 1, 1991
Publisher: Business North Carolina
Volume: v11 Issue: n12 Page: p40(7)

Article Type: Company Profile

Distributed by Thomson Gale

Why businesses fail: ... and strategies for a successful turnaround.(Small Business CENTRAL) : An article from: Detroiter

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Why businesses fail: ... and strategies for a successful turnaround.(Small Business CENTRAL) : An article from: Detroiter
Lawrence Gardner
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Detroiter, published by Thomson Gale on April 1, 2006. The length of the article is 1816 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Why businesses fail: ... and strategies for a successful turnaround.(Small Business CENTRAL)
Author: Lawrence Gardner
Publication: Detroiter (Magazine/Journal)
Date: April 1, 2006
Publisher: Thomson Gale
Volume: 97 Issue: 3 Page: 20(3)

Distributed by Thomson Gale

Average customer rating:

Successful Corporate Turnarounds
Eugene F. Finkin
Manufacturer: Praeger Paperback
ProductGroup: Book
Binding: Paperback
ASIN: B000ORGLMK

Book Description

The study analyses the impact of agricultural price policy on agricultural production and its composition, agricultural incomes, rural income distribution and the labour economy. The analysis focuses on the cotton sector in Benin where a price stabilisation policy is pursued in combination with a package of services such as extension, input and credit supply, marketing and innovation development. Macro-economic data in Benin are often not available or so unreliable that a micro-economic approach with primary data collection has been chosen. This approach also permits to analyse intra- and inter-household distributional effects of price policy, differentiated by agro-ecological zone, household size, ethnic group and gender.

Book Description

Genetics is increasingly important in health care provision, but its relevance on a day-to-day basis is often poorly understood. Genetics for Healthcare Professionals introduces the general principles of genetics and links these to real world examples, to allow nurses, midwives, genetic counselors and doctors to apply this knowledge in their routine clinical practice.
The book takes a holistic family-oriented approach, from preconception to adulthood, and addresses the misconception that clinical genetics is only of relevance to those who are reproducing.
Genetics for Healthcare Professionals is an essential textbook of genetics for nurses, midwives, genetic counselors and doctors. An ideal course book for students in the healthcare professions, it is also written for qualified staff seeking an update on current issues and how to apply them in practice.

Book Description

The Smarter Than Jack series was created by Jenny Campbell as a way to entertain with reader-written books that actively contribute to animal welfare. These captivating true stories portray a wide variety of smart, furry felines, from pampered pets to wily strays, purebreds to tabbies. Readers meet a cat who liked to dance; one who helped her owners with the gardening; one who alerted his family to disaster; and a kitty who knew when her mistress needed comfort. Cat fanciers from around the world shared these amazing, inspiring anecdotes that show how cats surprise, delight, and educate their human friends.

Product Description

The first in Greg Davenport's Books for the Wilderness series, Surviving Cold Weather covers the techniques and equipment necessary for surviving in ice and snow. Photos and drawings illustrate gear and techniques. The book covers the five survival essentials--personal protection, signaling, sustenance, navigation, and health--as they relate to the cold. Upcoming books in the series are Surviving Open and Coastal Waters, Surviving the Desert, and Surviving the Jungle.

Customer Reviews:

Detailed info for the prepared - or unprepared - adventurer.......2006-07-07

The best part about this survival guide is Davenport's descriptions of "improvised" items. Most people don't plan to be in a survival situation in freezing temperatures, and may not have the proper equipment. He teaches you how to use survival items you have purchased and may have with you (such as an avalanche beacon or a signal flare), but also what to do in a situtation in which you don't have what you need (improvising snowshoes, stick and shadow compass, etc). The section on constructing emergency shelters gave detailed instructions for many options depending on what resources are available - trees, ice, and/or deep snow. He even provides pictures as proof of his methods. The information on how to obtain food, especially berries, and how to navigate without a map or compass was also extremely helpful. The only disappointing thing for me in this book was the information on animals. Many of the descriptions seemed cut-and-pasted, with really no specific tips on how to avoid polar bear attacks versus brown bears versus pumas.

I bought this book because I live in Alaska and was hoping to learn something that would keep me from becoming one of the many people that do not survive in the wilderness out here because they are unprepared! I bring it with me when I go backpacking or camping, because you never know. I recommend reading this book if you spend time outdoors in cold weather, whether you put yourself in risky situations or not. You'll learn not only how to be prepared but how to stay alive if you are lost or find yourself without adequate transportation, food, or shelter.

Very Cool Book.......2003-01-12

Anyone who works or plays in the winter should read this book. As an avid outdoor sportsman, I found it to be very comprehensive and well organized. The illustrations and photos are great. I intend on buying the other books in the series.

Average customer rating:
Prisoners' Guerrilla Handbook to Correspondence Programs in the United States and Canada
Jon Marc Taylor
Manufacturer: Audenreed Pr
ProductGroup: Book
Binding: Paperback

General | Reference | Subjects | Books
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Chicken Soup for the Prisoner's Soul: 101 Stories to Open the Heart and Rekindle the Spirit of Hope, Healing and Forgiveness (Chicken Soup for the Soul)

Bears' Guide to College Degrees by Mail & Internet: 100 Accredited Schools That Offer Bachelor'S, Master'S, Doctorates, and Law Degrees by Distance Learning (College Degrees By Mail and Internet)

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God Is With You: Prayers for Men in Prison

Houses of Healing : A Prisoner's Guide to Inner Power and Freedom

ASIN: 1879418568

Book Description

Spirited history, comprehensive instruction manual covers 13 important writing styles (ca. 4th century thru 15th). Fascinating facts about Roman Rustic, Uncial, Carolingian Minuscule, Early Gothic, 8 other styles; all examples beautifully photographed. Detailed directions for duplicating medieval techniques with modern tools. 232 illustrations.

Customer Reviews:

Good Basic Book.......2007-07-27

Pros: Nearly half the book covers the history of calligraphy as well a selection of various scripts. The other half covers basic technique and specific instructions for 13 different scripts plus numerals.

Con: No colour images of period examples.

Great for SCA/reenactor

More colour please!.......2007-02-08

This is an excellent book with the exception of the glaring lack of colour in the photos.
Great explanations, good connnections between the different eras and styles, but again, if one is depending on a book for colour suggestion, this is not the tome.

Worth having in your library........2006-07-14

Medieval Calligraphy by Marc Drogin is comprehensive and historically informative, certainly worth having in your collection.

Historical/Instructional Manual .......2005-01-03

This is both an historical and an instructional manual with information on materials, supplies, and other resources. It shows the strokes for each letter, and has many examples and covers alphabet styles that almost no one else does.

The alphabet styles covered are: Roman Rustic, Uncial, Artificial Uncial, Roman Half-Uncial, Insular Majuscule, Insular Minuscule, Luxeuil Minuscule, Carolingian Minuscule, Early Gothic, Gothic Textura Quadrata, Gothic Textura Prescisus vel sine pedibus, and Gothic Littera Bastarda.

This is a standard reference for calligraphers in the SCA (SCA is the Society for Creative Anachronism, which is a group dedicated to researching and recreating the Middle Ages in the present.)

The only thing that I feel is missing in this book-is that the pictures are not in color.

Other than that this book is Great!

A Work Of Art.......2002-01-15

This book is a work of art and love in its self. The sheer number of positive reviews is a testament to that statement.

The Book of Kells: Its Function and Audience (The British Library Studies in Medieval Culture)

Average customer rating:

a must buy

The Book of Kells: Its Function and Audience (The British Library Studies in Medieval Culture)
Carol Ann Farr
Manufacturer: University of Toronto Press
ProductGroup: Book
Binding: Paperback

Medieval | Schools, Periods & Styles | Arts & Photography | Subjects | Books

Calligraphy | Instructional & How-To | Arts & Photography | Subjects | Books

General | Arts & Photography | Subjects | Books

Medieval | Classics | Literature & Fiction | Subjects | Books

General | Publishing & Books | Reference | Subjects | Books

Book of Kells | Bible & Other Sacred Texts | Religion & Spirituality | Subjects | Books
ASIN: 0802081576

Book Description

Created between the seventh and ninth centuries AD, The Book of Kells is one of the great cultural icons of the medieval West. In the past, it has received a great deal of popular and scholarly attention, but only recently has its labyrinth of meaning and references begun to be explored.

In "The Book of Kells: Its Function and Audience," Carol Ann Farr builds on the work of liturgists, palaeographers, historians, and art historians to go beyond basic analysis to place The Book of Kells in the wider context of use and audience.

Farr situates The Book of Kells as part of an evangelical tradition that used the physical appearance of the gospels as a tool of conversion. By examining the manuscript in its political, social, historical, and religious contexts, she provides a fresh perspective on this most famous of insular illuminated texts. In particular, Farr offers new and convincing readings of two of the most difficult images, the 'Temptation' and so-called 'Arrest'.

Customer Reviews:

a must buy.......2000-10-30

This book is one of the finest, most complete studies of the Book of Kells that I have ever read. Dr. Farr is a true scholar!

Medieval Calligraphy Its History and Technique

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Medieval Calligraphy Its History and Technique
Drogin Marc
Manufacturer: Dover
ProductGroup: Book
Binding: Paperback
ASIN: B000UD2RJE

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