Book Description
This first-of-its-kind book develops a rigorous integrated theory of marketing under uncertainty. Cutting across traditional functional boundaries, the author develops behaviorally rich and empirically implementable solutions to fundamental but previously neglected strategic problems including: coordinating marketing policy in a multiperiod framework under uncertainty choosing optimal policy when the data contain measurement error designing new products when consumers have heterogeneous attitudes to risk and uncertain perceptions selecting personnel and measuring performance in multiproduct firms when employees ability is unobservable designing optimal incentive schemes for decentralized multilevel organizations, multidivisional firms, and multinational corporations Marketing Strategy and Uncertainty is unique in content, form, and depth of coverage. It has been successfully class-tested in MBA and Executive Education programs at Columbia University, Rutgers University, and the International University of Japan and is ideal for courses in marketing management, strategy, sales force management, and advertising. The book's integrative approach to strategic decision making will appeal primarily to readers in marketing, but also in economics, finance, organization management, and industrial organization. Because of its unique presentation style, Marketing Strategy and Uncertainty is a must-read for students, executives, and researchers.
Customer Reviews:
Excellent Framework and complete study.......2006-09-09
I read this book in this summer. My experience is extremely positive. If you want to learn from this book, go slow and take lots of notes. Lot of information is packed into each sentence. When I read the book this way it is very clear. Notes at the end of each chapter is for researchers and marketing gurus.Best part of this book is every theory discussed in this book has mathematical proof provided. Theories are discussed in detail starting with single period-single product to multi period - multi product. This book is a keeper. Go for it.
Marketing Strategy and Uncertainty.......2001-08-21
This is a very nice collection of highly useful (in my Market Analysis profession) thoughts. Unlike other non-theoretical marketing text books, it helps me develop useful thinking. I had difficulty analysing the real world marketing data, such as reactions of retailers to actions by manufacturers in selling prices. All those actions - reactions can be, as the author suggests, described in beautiful mathematical equations, and , then, I would be able to marerialize something like Computorised Simulation model. I wanted say a big Thanks to the author.
Marketing Strategy and Uncertainty.......2001-08-21
This is a very nice collection of highly useful (in my Market Analysis profession) thoughts. Unlike other non-theoretical marketing text books, it helps me develop useful thinking. I had difficulty analysing the real world marketing data, such as reactions of retailers to actions by manufacturers in selling prices. All those actions - reactions can be, as the author suggests, described in beautiful mathematical equations, and , then, I would be able to marerialize something like Computorised Simulation model. I wanted say a big Thanks to the author.
Marketing Strategy & Uncertainty.......2000-05-19
This book is very insightful and provides great examples and formulas to prove each theory. I would recommend this book to anyone interested in pricing of products; however, you must be familiar with calculus in order to make use of the formulas in this book.
Product Description
Managerial Economics has evolved out of Microeconomics to provide guidance for business managers who must make decisions in an environment of risk and uncertainty. It integrates into economics a variety of concepts from accounting, finance and marketing, and utlizes concepts and tools from statistics, particularly in the estimation of demand and cost schedules. It is thus an interdisciplinary, integrative course in the business curriculum which leads naturally to the study of Competitive Strategy.
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Modern Agricultural Mechanics
Stanley R. Burke , and
T. J. Wakeman
Manufacturer: Interstate Publishers
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ASIN: 0813429242 |
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The Mechanics and Physics of Modern Grain Aeration Management
Manufacturer: CRC
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ASIN: 0849313554 |
Book Description
The tightening of health and environmental regulations by banning chemical pesticides has generated the need for alternative technologies to solve grain storage problems. Aeration is such an option that can be applied to stored grain and a wide range of agricultural commodities to control insects and maintain quality. The Mechanics and Physics of Modern Grain Aeration Management demonstrates the most advanced theoretical solutions and practical approaches to aeration of stored grain. It will help those involved in the handling and processing of grain to maximize the end-use quality of food commodities and eliminate the occurrence of toxins, insects, pesticides, and chemical residues during storage. A stand-alone resource, this book can be used to design and manage aeration systems for all types of grain storage structures in all regions and climatic conditions. It bridges the gap between concepts of the design engineer and the requirements of the postharvest technologist to manipulate the storage ecosystem. It describes alternative, nonstandard aeration practices such as Dryeration, cross-flow aeration, closed loop or recirculation fumigation, and chilled aeration. Not only does The Mechanics and Physics of Modern Grain Aeration Management equips you with the knowledge necessary for aerating properly and efficiently within the context of new regulatory demands and gives you the tools you need to evaluate and test new concepts for assuring stored grain quality.
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Comprehensive Periodontics for the Dental Hygienist
Mea A. Weinberg ,
Cheryl Westphal ,
Milton Palat , and
Stuart J. Froum
Manufacturer: Prentice Hall
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Oral Pathology for the Dental Hygienist
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Dental Hygiene -- Theory and Practice
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Fundamentals of Periodontal Instrumentation and Advanced Root Instrumentation
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Dental Radiography: Principles and Techniques
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Illustrated Anatomy of the Head and Neck
ASIN: 0838515541 |
Book Description
This digital document is an article from Journal of Dental Hygiene, published by American Dental Hygienists' Association on March 22, 2001. The length of the article is 752 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Comprehensive Periodontics for the Dental Hygienist.(Review) (book review)
Author: Judith A. McCauley
Publication:
Journal of Dental Hygiene (Refereed)
Date: March 22, 2001
Publisher: American Dental Hygienists' Association
Volume: 75
Issue: 2
Page: 118
Article Type: Book Review
Distributed by Thomson Gale
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Perceived Exertion
Bruce J. Noble , and
Robert J. Robertson
Manufacturer: Human Kinetics Publishers
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ASIN: 0880115084 |
Customer Reviews:
Definitely Maybe.......2004-06-21
Mr. Branden spends a large section of the book going over identifying the mental issues in playing tennis. This is done well however, actually finding solutions is not done clearly at all.
The best part of the book were the simple tips such as putting more height on the ball over the net, getting one more ball back and improving just one shot in your repertoire.
This isn't a bad book but there are better books out there that have worked out much better for me. I would recommend Total Tennis by Peter Burwash and Bill Tilden's How to play better Tennis. The subject matter is different and I feel they have more value.
Great Bathroom Reading.......2003-12-22
Yes, exactly that. Braden produces an easy-to-read book that dips into a bit of almost everything tennis except strokes. So he covers physics, genetics, statistics, psychology, great tennis personalities, finding a coach, tennis parents....ummm, yes, you got it. It's not so much about the mental side of tennis as a collection of tennis television commercials that every now and then touch upon the mental side of the game. So it goes alongside my people magazine (Vic is a marvelous rambler!) into the bathroom. And even when it covers the mental side, it is not very practical. There are other books that cover the mental game much better (e.g., Inner Game of Tennis, Zennis, Smart Tennis, etc). Still it is well-written and enjoyable and more decorative than potpourri by the bath.
Perhaps a little eccentric.......2003-09-16
When it comes to refining your mental approach to the game, you've got to hand it to Vic Braden! I've always had the physical talent, but never the mental capacity to outthink my opponent, even if it was only a girl. Vic taught me to write down useful acronyms of my strategies and reactions to my opponent's strategies and shots as well on an extended wrist band that I make reference to between points - and sometimes during points(not recommended for beginners or women). For example, GAN is oftentimes effective when my net-happy opponent arrogantly holds his racquet above chest level(go after nuts). For a female opponent, Vic calls it GAP. This helps to teach a lesson of humility, says Vic.
Perhaps the only point of contention I have with Vic Braden is his affinity for the Aussie formation in doubles while putting down your racquet and using both hands via sign language to communicate cryptic codes while serving. It's just too bizzarre. One other bone of contention with Vic is his advocating to 'release your juices' before the match, and hence any bent-up sexual frustration, in order to 'fully become one with the tennis ball.' To each his own.
Always losing? It might be in your head.......2003-06-22
After being praised by pros and even attending adult tennis camp, I still found myself choking in matches. Although I'm a female who grew up pre-Title IX, I thought I could learn how to compete, but it just wasn't happening. No matter how much I learned about form and strategy, when it came to game time, I'd lose.
This book has helped explain what's going on in my head and what I can do to either win or just plain enjoy tennis for fun. It's going to take some time to put Braden's tips to use, but his common-sense approach simple to understand and the data he uses to back it up convinces even the skeptics.
Here's one tidbit that makes sense: get back one more ball, and you'll up your game-wining percentage by 33 percent. That's an amazing number and I find myself diving for balls now that I ordinarily consider hopeless. I'm going for that 33 percent!
Recommended for all all levels of play.
Only caveat: they could update this edition. Some of the players used as examples retired years ago.
Lynn
Great book, clear, concise, meaningful........1998-06-09
As an adult new tennis player who is highly analytical, this book opened doors for me into the world of tennis. It explained real reasons coaches and pro's say to do certain things which are in actuality not really what they want at all. Vic explains the fundimentals in a way that you can immediately benefit and learn from. His book has made the game even more enjoyable to play.
Customer Reviews:
Couldn't judge..........2007-05-16
The title sounded interesting. However, there was no clear criterion on how the author conducted the rating and evaluation process. Moreover, in many parts the presented achievements do not fully justify the author's selection. Definitely, I would like to learn more about the person to make my judgment, or at least agree or disagree with the author -- just a brief description was provided. Other than that the author did a great job trying to get this work accomplished. The most interesting part is the historical timeline provided. I really liked it. Good job!
The 100: A Ranking of the Most Influential Persons in History.......2007-05-10
This fascinating book ranks the author's most "influential" people in history. Not a list of the "greatest" persons in history. The book is involved with the question of who were the 100 persons who had the greatest affect on history and on the course of the world. I didn't always agree with the author's choices or rankings of importance (for example I would have included Abraham on the 100 list; he is only listed as honorable mention), but reading the excerpts was a new way of learning world history. Easy to read... very well researched and written in concise terms. I also should note that this book was not available to purchase at either Borders or Barnes and Noble, but Amazon had it & got it to me fast.
Who were the most influential persons in history? This book presents an interesting viewpoint........2007-03-24
This book is a very interesting collection of biographies of highly influential people throughout history. Since influence is not a well defined entity and is difficult to measure, the actual rank or inclusion of a person on the list should not be taken seriously. The author clearly states that the book is "his ranking", and not objective science. However, I find his list and the motivations for his ranking quite enlightening and often convincing.
This list contained a few people I had never heard of, but clearly were a lot more influential then many of the people I thought were the most influential. Take, for example, "Ts'ai Lun" the inventor of paper (China 105 AD), who is ranked number 7. Largely because of the existence of paper China was able to develop into a powerful and united empire, and when paper reached Europe it had a profound influence on Western Civilization as well. Would there even be a modern Western Civilization without Ts'ai Lun?
Because of paper we don't need to use clay tablets, sheep skin, papyrus, or bamboo to write. Printing presses and the mass production of books and newspapers has been made possible because of paper. We also have paper money, toilet paper, and paper products thanks to Ts'ai Lun. Clearly fame and influence are two very different things. Keep this in mind before disagreeing with Hart too quickly.
Also note that the book ranks the most influential people in history, not the greatest, not the noblest, not the most outstanding people, and not the most important people in history. The grand father who spends several hours each day to help raise your child, educate him, and spends his money on him, clearly has a large influence on you and your family, but so does the drunk driver who kills your child. It is quite easy to have a negative influence on people, but negative influences are considered in this book. So this is why people like Hitler, Stalin, Mao, and Genghis Khan, are on the list.
36 of the 100 persons in the list are scientists and inventors. Some think this is too many, I think this is rather too few. Because of technology and science the world has been transformed from a planet with abundant misery and death to a planet with just some misery and death. It used to be that more than half of all kids died, the average life span was 30, and almost everyone was dirt poor and ignorant. Today the average lifespan in the third world is 67, infant mortality is way down, starvation relatively less wide spread, and analphabetism is no longer the norm. Just in case someone has missed it, the reason for the population explosion is that people stopped dying like flies.
Many have complained that the rank of Shakespeare is too low. Edward de Vere (William Shakespeare) is number 31 and Edward Jenner is number 70. Edward Jenner invented the smallpox vaccine. Smallpox killed more than 300 million people in the 20th century (which is roughly 7-8% of all deaths in the 20th century). Since 1979 no one has died from small pox because vaccination has eradicated it. Shakespeare was a play write that was influential on the English language. I had never read or heard much about Shakespeare until I moved to the U.S. (I am not a native English speaker). It seems to me that the two Edwards should switch rank. In any case Shakespeare's position on the list is not that bad. Whomever you would like to see on this list, everyone has their viewpoint. My list will not look like yours, or Harts, but Harts list is quite enlightening.
What makes this a good book is the fact that it makes you think about who the influential people really were and why. It is also a good book to teach children about history and the people who influenced it. It is also a fun biography collection.
A masterpiece.......2007-02-01
This is one of the best Book out there. M. Hart provides his justification for his ranking. This is a MUST Read book !
Suspect Scholarship.......2007-01-14
I must say that I may have given too glowing an account of Hart's book in
my earlier review. After reading the works of others who have written about famous persons in history, I would have to say that, although Hart
is very informative, his reasoning and scholarship are suspect. Nowhere is that more obvious than in his ranking of Jesus Christ. It wasn't merely
where Christ was ranked,(3rd), but the lack of information given on Christ. He tells exactly why Muhammed was ranked first. He is very detailed and cogent in his arguments, as he is for much of the book. However, with Jesus, Hart spends so much of Jesus' bio justifying his lower ranking of
him, that he comes off sounding very defensive. He should have spent more time showing how Christ's ethical ideas and moral teachings have affected the nations. He might have explained how Jesus' strong belief in helping the oppressed enormously influenced the rise of charitable institutions. OR maybe how Jesus teachings were the greatest catalysts for the worldwide growth of hospitals and orphanages. Or even how Jesus' Great Commission, which even some atheists say is the greatest directive ever given, greatly stimulated global civilization, education of the masses, and affected global industrialization. There was no mention of The Great Commission!!
You can't write about Jesus Christ and not mention The Great Commission!! That mission statement, by itself, is what put Christianity on the map. Also, Hart claims that Paul added the worship of Christ. Again, he didn't do his homework. There were other leaders of the early church who came before Paul, who advocated the worship of Christ,including Jesus' own brother James, who called him The Lord of Glory. John the Revelator, who wrote more of the New Testament than any one except Paul, called him many divine names, including The Almighty, King of Kings, and Lord of Lords. Paul was merely influenced by these closer, more intimate followers of Christ. And he basically laid down, in coherent form, the theology of Christianity,which he says in 1 Corinthians, that he was told from others.And what about Christ's influence on the arts? The Last Supper? The Pieta? The Frescoes of the Sistine Chapel?These famous works of art have been the inspiration of thousands of influential artists, not too mention effective advertisement for Christianity. Finally, I wonder why Hart overlooked the fact that most of our universities, which started in the Middle Ages, although, derived from the Greeks and Romans, actually were founded by Christians for Christian purposes, including all of our early American colleges and universitites except one. Considering the astounding influence of education on the greatness of America, I am shocked that Hart never mentioned it. Read Hart's book, but read it with care.
Customer Reviews:
Brief bios of 100 influential individuals.......2000-02-28
I bought a copy of Michael Hart's "The 100" back in 1978, and I've referred to it at least once a year (usually more than that) ever since. While his choices are obviously a matter of opinion, few readers would disagree that his 100 all belong in, say, the top 250. His bias, if he has one, is toward innovators in science and technology. Political leaders get short shrift; writers, artists and composers receive even less recognition. In the dozen years since the book was published, a couple of his choices have already proved to be ill-founded; it's really hard to maintain with a straight face that Lenin was the 15th most-influential person in history! Still, this is an entertaining and useful book; too bad it's no longer in print.
Excellent Book.......1999-10-22
Hart's book is an excellent idea. Its purpose is to get peoplethinking and discussing history and individuals impact on it. I agreewith his selection of Muhammed as #1, because he has secular and religious influence. While Jesus only has religious influence. Read it if you can and make your own list! I believe he left out some great names ( Herodotus, Henry the Navigator), but overall its excellent. Its the greatest debate ever.
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Ruth Erdt: The Gang
Manufacturer: Lars Muller Verlag
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ASIN: 3907078489 |
Book Description
Ruth Erdt addresses the so-called everyday matters of life. By un-selfconsciously directing her camera at her children, herself, and her partners, she lets the viewer in but operates in the field between authenticity and fiction. In restrained and peaceful images that hover on the threshhold of still normality and suspect action, Erdt tells stories about her life--or what the viewer assumes to be her life.
Edited by Lars Muller. Essay by Gianni Jetzer.
6.75 x 9.5 in.
110 illustrations
English/German
Books:
- Microeconomics With Calculus (2nd Edition)
- Monetary Economics: Policy and its Theoretical Basis
- Natural Monopoly and Its Regulation
- On the Ball: What You Can Learn About Business From America's Sports Leaders
- Organizing for Community Controlled Development: Renewing Civil Society
- Pareto, Economics and Society: The Mechanical Analogy (Routledge Studies in the History of Economics)
- Patterns in the Dark: Understanding Risk and Financial Crisis with Complexity Theory
- Physioeconomics: The Basis for Long-Run Economic Growth
- Political Competition: Theory and Applications
- Power in the Global Information Age: From Realism to Globalization
Books Index
Books Home
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- Firms, Governments and Climate Policy: Incentive-Based Policies for Long-Term Climate Change
- Designing Mechanical Systems Using Autodesk Building Systems
Macroeconomic Policy: Demystifying Monetary and Fiscal Policy
Production and Operations Analysis with Student CD
Data Analysis and Decision Making with Microsoft Excel (with CD-ROM, InfoTrac , and Decision Tools and Statistic Tools Suite)
Production and Operations Analysis
Fundamentals of Corporate Taxation, Cases and Materials 6th Ed (University Casebook)
