Hotel Butlers: The Great Service Differentiators
Average customer rating: 5 out of 5 stars
  • A very practical guide
Hotel Butlers: The Great Service Differentiators
Steven M. Ferry
Manufacturer: BookSurge Publishing
ProductGroup: Book
Binding: Paperback

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ASIN: 159457443X
Release Date: 2004-04-29

Book Description

Ask Not What The Butler Did, But What He Can Do For You

We all know the cliché from the movies and board games about the butler doing it, but what was it the butler did? In the hotel environment, the butler can be a failed experiment or a service facility that commands high-rack rates and keeps occupancy rates at 100%.

Where the butler fails in hotels, it is because he is cast in (frankly) degrading-to-the-profession roles such as "bath butler," "fireplace butler, "technology butler," "baby butler" (who provides rocking chairs and watches children), "dog butler," "ski butler," and "beach butler." The idea being that anything offering superior service in some small area is called a "butler" in an effort to siphon some of the prestige of the profession.

At least when the term valet was extended to "dumb valet," that furniture item upon which one lays out clothing for the following day, there was no pretense that this was the real item. Fortunately for the profession, the public were not fooled or taken in by these "dumb butlers" and the practice has faded relatively rapidly-before it could sour the public mind on the concept of butlers in hotels. Fortunately also for the butlers working in top hotels around the world, who do justice to the profession, and the hotel managements who have recognized the value butlers bring to the bottom line and the repute of their establishments.

In an industry that is completely premised on the idea of service, and in which service is a key differentiator, it's a no-brainer to institute butler service. Butlers have always represented the pinnacle in service quality. This book will go a long way toward bringing about and keeping on track a butler program.

When used in conjunction with standard on-site training, it will cement in place a very successful butler service that will

- Allow rack rates to be raised
- Create a loyal following of repeat visitors
- Enhance word of mouth
- Increase new business
- Raise service standards throughout the facility.

All of which make the investment very sound.

If you would like to become a butler in a hospitality setting, or think your hotel, spa, resort or private villa could benefit from an honest-to-goodness butler program, read this book.

Customer Reviews:

5 out of 5 stars A very practical guide.......2004-11-29

Mr. Ferry has produced a handbook for training Hotel Butlers that can be used in a wide variety of hospitality venues from large properties with numerous suites served by butlers to smaller boutique resorts and spas offering butler service in very intimate settings.

The objective of this manual in all of these situations is to train and promote great service and inspire butlers with attitude, skills and focus to wow guests as though they were being served in their own homes.

First there is the discussion of butlers in a historical context and their evolution from servants to professionals over the years. The hotel butler is in a different role than the single family butler because multiple guests replace single employer as the central focus of service. The purpose of the butler remains the same " to smooth the lives of those who he or she serves" Understanding this role is key, and Mr. Ferry then moves on to the skills that enable the butlers to execute their mission with efficiency.

Skills involved include how to handle many of the more common situations that arise in terms of etiquette and navigating the "sticky wickets" or complicated situations that often arise. Then there is excellent discussion of some of the systems that are used for butlers to communicate effectively- the white board, the passport, the radio systems and protocols. Packing and unpacking, shoe care, laundry, setting the table and serving the proper English tea are but some of the many details of the butler trade that are covered in expert fashion.

The book ends up with a wide range of check lists that are wonderful templates ready to be customized to the particular hospitality location. Guest Room readiness checklist, list for organizing a dinner party and a guest record form are just a few of the great organizing tools that Mr. Ferry has provided.

"Hotel Butlers, The Great Service Differentiators" is a clear guide to explaining butler service and how it can be done to a high standard by motivated professionals.

Cultivating Communities of Practice
Average customer rating: 4.5 out of 5 stars
  • Excelent Book
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  • A good book but not for everyone
Cultivating Communities of Practice
Etienne Wenger , Richard McDermott , and William M. Snyder
Manufacturer: Harvard Business School Press
ProductGroup: Book
Binding: Hardcover

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ASIN: 1578513308

Amazon.com

From the time our ancestors lived in caves to that day in the late '80s when Chrysler sanctioned unofficial "tech clubs" to promote the flow of information between teams working on different vehicle platforms, bands of like-minded individuals had been gathering in a wide variety of settings to recount their experiences and share their expertise. Few paid much attention until a number of possible benefits to business were identified, but many are watching more closely now that definitive links have been established. In Cultivating Communities of Practice, consultants Etienne C. Wenger, Richard McDermott, and William Snyder take the concept to another level by describing how these groups might be purposely developed as a key driver of organizational performance in the knowledge age. Building on a 1998 book by Wenger that framed the theory for an academic audience, Cultivating Communities of Practice targets practitioners with pragmatic advice based on the accumulating track records of firms such as the World Bank, Shell Oil, and McKinsey & Company. Starting with a detailed explanation of what these groups really are and why they can prove so useful in managing knowledge within an organization, the authors discuss development from initial design through subsequent evolution. They also address the potential "dark side"--arrogance, cliquishness, rigidity, and fragmentation among participants, for example--as well as measurement issues and the challenges inherent in initiating these groups company-wide. --Howard Rothman

Book Description

Today's marketplace is fueled by knowledge. Yet organizing systematically to leverage knowledge remains a challenge. Leading companies have discovered that technology is not enough, and that cultivating communities of practice is the keystone of an effective knowledge strategy.


Communities of practice come together around common interests and expertise- whether they consist of first-line managers or customer service representatives, neurosurgeons or software programmers, city managers or home-improvement amateurs. They create, share, and apply knowledge within and across the boundaries of teams, business units, and even entire companies-providing a concrete path toward creating a true knowledge organization.


In Cultivating Communities of Practice, Etienne Wenger, Richard McDermott, and William M. Snyder argue that while communities form naturally, organizations need to become more proactive and systematic about developing and integrating them into their strategy. This book provides practical models and methods for stewarding these communities to reach their full potential-without squelching the inner drive that makes them so valuable.


Through in-depth cases from firms such as DaimlerChrysler, McKinsey & Company, Shell, and the World Bank, the authors demonstrate how communities of practice can be leveraged to drive overall company strategy, generate new business opportunities, tie personal development to corporate goals, transfer best practices, and recruit and retain top talent. They define the unique features of these communities and outline principles for nurturing their essential elements. They provide guidelines to support communities of practice through their major stages of development, address the potential downsides of communities, and discuss the specific challenges of distributed communities. And they show how to recognize the value created by communities of practice and how to build a corporate knowledge strategy around them.


Essential reading for any leader in today's knowledge economy, this is the definitive guide to developing communities of practice for the benefit-and long-term success-of organizations and the individuals who work in them.


Etienne Wenger is a renowned expert and consultant on knowledge management and communities of practice in San Juan, California. Richard McDermott is a leading expert of organization and community development in Boulder, Colorado. William M. Snyder is a founding partner of Social Capital Group, in Cambridge, Massachusetts.

Customer Reviews:

5 out of 5 stars Excelent Book.......2007-10-01

I have a project focused on communities, and this book seems right on what I needed. I haven't read it completely, so this is only a first sight review.

5 out of 5 stars How to Thoughtfully Steward Knowledge for the Common Good.......2007-01-02

Cultivating Communities of Practice is a manual and guide created by a community of authors in order to help businesses and organizations more thoughtfully and intentionally steward the knowledge of the community for the benefit of the whole. They understand that energy and "aliveness" about any topic is not created or manufactured, but simply cultivated. Just like a farmer must cultivate the soil, plant the seeds, nurture the crop, and identify and deal with the weeds; the authors help us learn the in and outs of how to cultivate communities that learn to manage knowledge for the common good. In this guide they provide us with the three basic elements for communities of practice; the seven principles for cultivating these communities; the five developmental stages of these communities; the common disorders and treatments; and finally how to start communities of practice in such as way that these communities work for the benefit of the whole. This guide enables people to move from theory to practice.

The three fundamental elements of communities of practice.
While communities of practice have many forms - large and small, local and global, within or across organizational boundaries - they all have three common elements, each of which plays a vital role in the health and success of these communities. When one understands the three fundamentals of communities of practice - domain, community and practice - they are able to better help these groups evolve to their full potential.

* The domain is the specific sphere of knowledge or particular issues that identifies the heartfelt concern of this community. A well-defined domain gives focus and depth to the community and allows the community to be on the leading edge in a particular area of knowledge.

* The community is the people who embody and steward the knowledge in this particular domain. It is "a group of people who interact, learn together, build relationships, and in the process develop a sense of belonging and mutual commitment." (Pg. 34) While each community develops a unique ethos; trust and respect are key elements for any community.

* The Practice entails a shared set of practical resources, protocols, tools, frameworks and ideas that enable the community to perfect and develop their particular craft. "Whereas the domain denotes the topic the community focuses on, the practice is the specific knowledge the community develops, shares and maintains." (Pg. 29)

Because knowledge with human beings is a complex matter, the head (domain), the heart (community) and the hands (practice) each play a vital role in communities of practice.

This is a great book on how to thoughtfully steward knowledge for the common good.

5 out of 5 stars Excellent seminal material.......2006-08-05

It is an esential book for organization leaders, since it points out the main issues that impact on performace, based on the true social knitting of communities.
It establishes clearly the structure of communities and discusses their stages of development, which by themselves are an excellent tip to develop communities within a company. The doughnut metaphor for the dynamics of performance and strategy is an excellent way of explaining the double fabric of relations in a company.

4 out of 5 stars Making it happen.......2006-05-30

I have a great interest in how organizations, particularly those with Christian leadership, work and how they respond to change. This book is rich with the stuff that will help organizations develop in a globalized society. I asked many questions as I read the book. For example, "How does YWAM's Student Mobilization Centre, as a growing network of ministries internationally, develop community and create truly life changing learning spaces for students and leaders who participate in our ministries?"

How can I contextualize a Community of Practice within the framework of YWAM's ministries?
In recent years, our leadership has begun to weave our international conferences around points of passion, like water, women's issues, justice, and children at risk. Our mission has also begun to look at a new paradigm for global strategy called Project 4K wherein the map is divided into about 4000 geographic units highlighting those areas still requiring engagement. What is needed in YWAM is a new cross-platform, multi-disciplinary team focus to properly engage each of those geographic regions.

Our Student Mobilization Centre, a centre of the University of the Nation, needs to develop field leaders who can coordinate multi-disciplinary field project teams and who harmonize outreach teams to serve the long-term community development project goals with special emphasis on field based learning. The UofN operates with the same conclusion that Wenger, et al present in Communities of Practice; that is, useful knowledge is not a downloadable commodity. It requires participation. The best learning experiences are in the context of relationships, especially those experiences and relationships that at the same time unfamiliar and familiar. In my experience, students learn best when taken out of the familiar culture to serve and learn in a context that challenges their expectations and status quo learning experiences. They also learn best if put in a situation where they are challenged to work together with those who either share their skill set and academic training, or they share the same missionary goals.

The advantage to us if we follow this integrative field project model of ministry in the University of the Nations is that we will begin to share knowledge gained in the field. Wenger argues that we can "establish a common baseline" of curriculum for the training school outreaches of the UofN. We will also increase our ability and speed generating and implementing creative ideas for community development, evangelization, and training. These project teams will help us steward and share the knowledge gained. These long-term community development field projects could serve as "laboratories" for curriculum development as well as cross-disciplinary field project leadership development.

To accomplish this, we will need to form cross-platform, multi-disciplinary, communities of practice at field sites where school outreaches may be hosted and outreach staff leadership may be trained. The most essential element of this field-based learning community is the authentic cross-cultural ministry that must be the foundational intent and the fruit of the project. When these missionary communities of practice exist, the witness of the Kingdom of God will be evident in a much greater way, at that field site. These communities of learning and leadership equipping may in turn affect a change in the whole of our mission through an integrated development model of field ministry and leadership equipping.

How might I develop a Community of Practice in Madison, WI?
YWAM's campus ministry at the University of Wisconsin is going through a re-birth and re-generation since our recent inaugural School of University Ministries wherein key leaders in Madison have been given new insight, developed new international cooperation, and shared vision. I see now how the formation of a multi-faceted community of practice in Madison with strong links to field-based learning communities provides a context for a new model of Church engagement with the university community. This community of practice will be a new international study center at the University of Wisconsin.

This new community will not replace existing structures. It will build connections between these different structures including churches, families, professionals/professors, and student organizations. It will connect students, faculty, families, business and church leaders in the university community from many cultures and nations. For example, families have a reason for engaging the university students, because "God sets the lonely in families" and students need role models for marriage and family. However, families do not have much context or place from which to engage students. Therefore there is a need for this kind of community.

The key knowledge that may be shared in this context will come from the field-based learning communities; these communities will link problems and needs with solutions. The problems will always be relevant to today's global community. However, the solutions will not be presented from the ivory tower of the academy or from the expert in the field. Solutions will be discovered together in a multi-cultural, multi-discipline, cross-platform, international community of practice engaged in serving and learning at home and abroad. The challenge for us in YWAM is to "cultivate" this kind of community by removing barriers and encouraging participation. Wenger et al says, "You cannot cultivate this new community model in the same way you develop traditional organizational structures." Our aim will be to connect these pockets of people who have some interest in engaging students and issues relevant to today, especially in the cause of Christ. Our challenge is to create a space and coordinate these unconnected people at key events that will foster the development of a new community; we must cultivate a community of practice.

What can I do to develop our international network with the Communities of Practice paradigm?

The cross-platform project teams and field-based learning sites I have been referring to are the key to our international development in the Student Mobilization Centre. Internationally, we are equipping and releasing leaders to create network teams within their own context. A "common baseline" of terms and methods is forming as our new course, the School of University Ministries, begins to multiply internationally to equip this generation of YWAM campus ministry workers. What is missing is a field-based outreach practices training experience or a field assignment for the School of University Ministries. What must be done is the formation of field project teams at field sites to host, equip, and train outreach team leaders as they carryout the function of leading a student outreach team on an integrated development project.

I desire to see the practical outworking of this vision within the context of my own life and ministry. The challenge to me is to deliberately form communities of practice in my ministry context. This book give me the tools and the principles to make it happen.

5 out of 5 stars A good book but not for everyone.......2006-04-04

The authors have done an impressive work collecting best practices from industries. The book is a good textbook for all KM and OD practitioners to consider in learning about CoP. However, as one of the reviewers have noted, it does not tell you the steps in nurturing a CoP since human behaviours differ among (as well as WITHIN) organisations. The book does however provide a clear definition of how a working CoP would look like.
Readers who are keen on KM should read other works on social network to complement the learning. At the heart of any CoP is social dynamics. Understanding that will help to create CoP that is sustainable and useful to the organisation.
Cultivating community: Principles and practices for community gardening as a community-building tool
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    Karen Payne
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    ProductGroup: Book
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    Compact International Agricultural Research Library, Basic Retrospective Set 1962-1986 (Ciarl Brs
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      Compact International Agricultural Research Library, Basic Retrospective Set 1962-1986 (Ciarl Brs

      Manufacturer: World Bank
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      Binding: Spiral-bound

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      Easy Outline of Genetics
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        Manufacturer: McGraw-Hill
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