Average customer rating:
- Very good book on security controls
- An Invaluable E-Commerce Audit Guide
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E-Commerce: A Control and Security Guide
Gordon E. Smith
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover
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Electronic Commerce
ASIN: 0471180904 |
Book Description
- Explores the components of e-commerce (including EDI).
- Shows the risks involved when using an e-commerce system.
- Provides controls for protecting an e-commerce site (e.g., securing financial transactions and confidential transactions).
- Provides COSO compliant audit approach.
- Provides risk/control tables and checklists.
- Technical topics are discussed in simple user-friendly language.
Download Description
* Explores the components of e-commerce (including EDI).
* Shows the risks involved when using an e-commerce system.
* Provides controls for protecting an e-commerce site (e.g., securing financial transactions and confidential transactions).
* Provides COSO compliant audit approach.
* Provides risk/control tables and checklists.
* Technical topics are discussed in simple user-friendly language.
Customer Reviews:
Very good book on security controls.......2004-07-02
Checklists, though mundane, are a key component of many jobs. They help ensure that key issues aren't overlooked, and they serve as guideposts for anyone auditing the work. This book provides technology managers with a very good preparatory set of details and checklists for their e-commerce infrastructure. The book can also show a corporate auditor what to look for to ensure that appropriate controls are in place.
Throughout its 6 chapters and 225 pages, the book offers a detailed, progressive, and structured approach for performing such audits. The book addresses technology-related issues but doesn't require the auditor to be expert in them. Among topics discussed are physical security, authentication, and passwords; checklists ensure that these features are deployed or configured correctly.
For ensuring that file servers and other elements of the e-commerce infrastructure are protected, this book is an excellent choice.
An Invaluable E-Commerce Audit Guide.......2004-03-12
While many approach the subject of e-commerce control and security from a purely pedagogical, 'those who can't do, teach' perspective, Gordon Smith draws upon his considerable experience in the trenches to pen this logical step-by-step, risk-based approach to the subject. Moreover, the book is written in an easy, conversational style that is easily comprehended by even neophyte auditors, and its packed with audit work programs and checklists that permit practitioners to roll up their sleeves and get down to work immediately. One feature of this book I found particularly enlightening was Mr. Smith's sensible inclusion of supporting operating system and data base-related risks and controls as they relate to the overall e-commerce control environement. Too often these extremely important controls are deleted from scope or not considered at all in favor of engagement cost and time constraints. Experience proves that a partially secured environement is no better than one that is totally unsecured. Having contracted and worked with Mr. Smith and his CanAudit associates in the past, and having personally witnessed his team breaking into systems heretofore considered inpenetrable, I place a great deal of credence in his opinions on the subject of system security, e-commerce-related or otherwise. This book is a must read for anyone interested in the subject of e-commerce security and an invaluable reference tool for the professional IT Auditing practitioner.
Book Description
This digital document is an article from Communication World, published by International Association of Business Communicators on November 1, 2004. The length of the article is 2141 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: In praise of small talk: leaders can fuel organizational learning through communication.
Author: Cheryl Zurawski
Publication:
Communication World (Magazine/Journal)
Date: November 1, 2004
Publisher: International Association of Business Communicators
Volume: 21
Issue: 6
Page: 22(3)
Distributed by Thomson Gale
Average customer rating:
- Dry as Sawdust & a Paucity of Photos
- Book needs more pics; CD needs better search capabilities
- The ultimate reference work on roses
- Review of Modern Roses XI and CD-Rom
|
Modern Roses XI: The World Encyclopedia of Roses
Manufacturer: Academic Press
ProductGroup: Book
Binding: Hardcover
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In Search of Lost Roses
-
American Rose Society Encyclopedia of Roses
-
Graham Stuart Thomas Rose Book
ASIN: 0121550532 |
Book Description
This work, published previously by the American Rose Society (ARS), represents a listing of all officially registered rose cultivars globally. It will supersede the previous edition,
Modern Roses X, published in 1993.
Modern Roses XI contains descriptions for more than 25,000 roses. The book features 28 color plates and includes a CD-ROM of the entire work which makes searching easy.
Key Features
* Updates the only official registry of all rose cultivars around the workd
* Describes over 25,000 roses
* Includes a comprehensive list of roses with historical and botanical importance, including all modern international rose registrations
* Features "Old Garden Roses at Sangerhausen" together with an article on this unique rose repository
* Includes unregistered roses commonly used in commerce
* Incorporates a report on classification of roses and a report on the registration process of roses
Customer Reviews:
Dry as Sawdust & a Paucity of Photos.......2006-09-01
This 638-pages work, published previously by the American Rose Society (ARS), is THE nitty-gritty dig for serious rose growers, plant science researchers; those involved with academic and industrial settings, horticultural nurseries, botanical gardens, and informed amateur enthusiasts. There are descriptions for more than 25,000 roses along with a sparsely populated (28) group of token photographs. The current edition is list priced at $130.00 and includes a CD.
Book needs more pics; CD needs better search capabilities.......2002-07-03
I bought this book and CD in the hopes of being able to identify several rose plants that my husband had rescued from the city's bulldozers. It is not designed for an amateur like me who needs pictures and drawings. I am less interested in the parentage of roses than I am in what the terms "semi-double, reverse, exhibition form, cupped" mean. Some roses did not even have the color of the bloom listed. The CD is great if you know the name of the rose you wish to search for, but cumbersome if you do not. Yes, you can search based on characteristics of a rose, but it's not easy. For example, there are no drop-down menus for options on search criteria. A search for a red rose with a "strong" fragrance yielded no results; "intense" fragrance did. When the results are shown, there is no number count on how many roses fit the criteria, and when you select one rose from the results to view, you must re-perform the search to look at another one. It's extremely frustrating. There are pictures of roses on the CD, but the search result listing does not show you which ones have pictures and which do not. Help is limited to FAQ's (with only two questions listed) and an email address. There is no online method for updating the program so there is no hope of this version becoming any better. ...
The ultimate reference work on roses.......2001-09-05
If you love roses and if you want to know about the full range of rose varieties that you may encounter at your local nursery or in mail order catalogues, this volume is essential. The expense is justified in part by the CD-ROM, which gives you the ability to search the underlying database at will. I enjoyed the pictures (although they don't match other works like Botannica) as well as the articles on famous European rose gardens. In any work of this magnitude there are bound to be errors (e.g., Meilland's Michelangelo is yellow, not pink), but the overall accuracy is very impressive. If you are only dabbling in rose growing, this encyclopedic work is probably more than you need. But if you are crazy about roses, you will be crazy about this book.
Review of Modern Roses XI and CD-Rom.......2000-05-16
This edition of Modern Roses takes a giant step up from the last one! (MR10) By including *all* roses that could be reasonably well-documented, the usefulness of this reference has increased dramatically. In addition, the inclusion of a CD-ROM with great search capabilities is FANTASTIC.
Of course... as with any book of this nature... there are still a few errors in description, etc. However, this is very minor, compared to the volume of information contained.
Indispensable reference work for serious rose lovers.
Product Description
1931 Copyright, june 1940 edition hardback, NO dust jacket, Very Good condition
Average customer rating:
|
Modern Plant Propagation (Lothian Garden Series)
Allan Gardiner
Manufacturer: Lothian Books
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ASIN: 0850912830 |
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A Manual for Primary Human Cell Culture
Jan-Thorsten Schantz , and
Kee Woei Ng
Manufacturer: World Scientific Publishing Company
ProductGroup: Book
Binding: Spiral-bound
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Culture of Animal Cells: A Manual of Basic Technique
-
General Techniques of Cell Culture (Handbooks in Practical Animal Cell Biology)
ASIN: 981238796X |
Book Description
As part of the boom in biotechnology, particularly in tissue engineering, primary human cell culture has become a major pillar in academic research and the biopharmaceutical industry. Obtaining a viable culture from a tissue sample and maintaining it for experimental, diagnostic or therapeutic purposes can be quite a challenge. Based on laboratory protocols and practical experience from many years of primary cell culture, this manual presents the basic steps necessary for culturing primary human cells.
Written by students for students, the manual serves well as a practical guide to primary human cell culture. The authors have left much space for notes and the design of the manual is such that it can be continuously upgraded and extended. The content of this manual is by no means exhaustive. Protocols for specific cell types, out of over 200 different cell types in the human body, were selected from major tissue groupings in the body. They should serve as a foundation for individual researchers to experiment, explore, and establish niche protocols for their specific needs. Inspired by the practical clinical checklists available to residents and trainees in medicine, the authors have chosen a compact physical format that can fit into the pocket of a lab coat.
Average customer rating:
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Petroleum and Structural Change in a Developing Country: The Case of Nigeria
Peter O. Olayiwola
Manufacturer: Praeger Publishers
ProductGroup: Book
Binding: Hardcover
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ASIN: 0275921158 |
Book Description
This work explores problems in national development in the Third World using Nigeria during the petroleum boom as a case study. The book explores how historical, political, ideological, economic, social, and cultural factors affected Nigeria's development and policies. Special attention is devoted to the development paradigms that influenced Nigerian development thinking, the national planning apparatus, nationalist ideology, and the role of world market and multinational corporations. Petroleum and Structural Change in a Developing Country concludes that Nigeria has experienced growth without change and that unless structural change is implemented, real development will remain elusive.
Average customer rating:
- Excellent introduction how to establish web strategy
- Very High Level
- Rendez-vous indispensable pour les entrepreneurs high-tech
- Create Successful Relationship Marketing Strategies!
- The Best Internet Marketing Book There is.
|
Internet World Guide to One-To-One Web Marketing (Internet World Series)
Cliff Allen ,
Deborah Kania , and
Beth Yaeckel
Manufacturer: John Wiley & Sons Inc (Computers)
ProductGroup: Book
Binding: Paperback
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| Operations Research
| Planning & Forecasting
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ASIN: 0471251666 |
Amazon.com
This comprehensive guide aims to help you successfully apply one-to-one marketing principles--developing secure relationships with customers--on the Internet. The book wades through all of the current interactive technologies--animation, 3-D, video, audio--and helps you distinguish what is useful to your site and what is just hype. Lessons show how you can use e-mail as a device for pulling people onto your site without having them feel as though they are being spammed. The guide emphasizes using personalization features and push technology, urging the use of innovative methods to collect information on customers. The authors also share tips on how companies can set up their own online communities, where customers can chat, and use these communities as marketing tools.
A detailed chapter on presentation and conferencing tools explains the different technologies to choose from and how to set up your presentation to meet your company's needs. You'll learn the different ways you can advertise and promote your product or company on the Web. You'll also find out how to track who's visiting the site and get more information about your customers. Internet World Guide to One-to-One Web Marketing explains how you can integrate databases with your Web site and use data mining and data warehousing to individualize customer profiles. The authors show example screen shots of sites that are following some of the principles they outline, and the book closes with a reassuring chapter on privacy concerns and some fun predictions for the future of Web marketing. --Cristina Vaamonde
Customer Reviews:
Excellent introduction how to establish web strategy.......2000-05-04
This book is an excellent introduction in the establishment AND in the execution of relationship marketing based strategies. It is readable, easy to understand and to follow and it gives excellent insghts how successful companies have done it. This book is one of the very feww that go straight ahead to the core of relationship marketing and explain a model how to implement it. It also examines the technology that is applied to build up a relationship marketing. Although it is already two years old, and this period of time is in the internet era incredible much, it gives excellent introduction into the concepts of one-to-one marketing reality. Excellent Book!
Very High Level.......2000-03-23
This book is for beginners only! Very high level. I personally have had the chance to see Beth speak and was dissapointed at the lack of knowledge this author has. I would recommend checking this book out at the local library if you must read it and spend your money on something with more substance. I would highly recommend any book by "Peppers and Rogers" which you can also find on Amazon.
Rendez-vous indispensable pour les entrepreneurs high-tech.......1999-11-05
Un livre a lire absolument pour connaître les enjeux et les ficelles du web marketing
Create Successful Relationship Marketing Strategies!.......1999-05-24
Internet World's guide to one-to-one Web marketing encourages readers to take a more personal approach to marketing one's products and services that will result in generating greater customer loyalty and repeat sales. According to the authors, developing meaningful relationships with clients through interactive Website marketing strategies and personal dialog can generate more fruitful returns!
The book is a literal goldmine of essential information that can be put to productive use. For instance, readers will find a number of Web technologies discussed that can be tailor-made to any client and given task situation. The authors demonstrate how Web conferencing and presentations can be used to enhance a client's overall business operation.
Readers will also learn how to gain and keep the attention of their customers through what is called "relationship marketing." The authors discuss a number of ways marketers can obtain information about clients and put it to use. Personalization of Websites, targeting strategies, and advertising technologies are thoroughly discussed.
The number of actual case studies and business profiles provided in the book help to demonstrate just how easy readers can become more successful at online marketing. The contributions of companies and authors cited in the book are of immense help to any business venture. Readers should wake up and take notice of what is going on around them in the business world. This book is must reading!
The Best Internet Marketing Book There is........1999-02-07
Thank You, Thank You, Thank You!!!!
This book is by far and away the best book on Internet marketing. It is a must read for any marketing professional or for the novice. I have thrown away all of the other books about the internet that I used to own. This book is clearly written with lots of information and ideas about how to effectively take your One-to-One marketing strategy to the Web. It has saved me so much time and kept me on track.
I am Marketing Analyst For a large catalog company and use this book daily. I can not possibly say enough good things.
This book is worth its weight in Gold!!!
Thank you, once again and I can't wait for your next book.
Average customer rating:
- Great Book to Understand the Topic CRM
|
Customer Relationship Management: Electronic Customer Care in the New Economy
Andreas Muther
Manufacturer: Springer
ProductGroup: Book
Binding: Hardcover
Strategy & Competition
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ASIN: 3540413774 |
Book Description
Under the term Customer Relationship Management (CRM), companies such as SAP, Siebel Systems or E.piphany offer software solutions to optimize customer-facing processes. Business units responsible for the implementation of CRM software are in many cases relatively inexperienced in the reorganization of these processes. It is important for them to consider the needs of their customers as a whole. This book describes the customer relatioship using the concept of the Customer Buying Cycle, thereby creating a neutral orientation framework for CRM projects. For each phase of the Customer Buying Cycle it shows how Information Technologies can be used to generate benefits either for the customer or for the company that implements the CRM tools. This book includes many case studies exemplifying how CRM is realized in the practical business world.
Customer Reviews:
Great Book to Understand the Topic CRM.......2002-06-26
This book introduces a great framework to structure the topic CRM. The so-called 'customer buying cycle' helps to understand what CRM is about. Some case studies used in the book are sort of outdated, but still, the book offered a good amount of value to me.
Average customer rating:
|
Building a Modern Financial System: The Indonesian Experience (Trade and Development)
David C. Cole , and
Betty F. Slade
Manufacturer: Cambridge University Press
ProductGroup: Book
Binding: Hardcover
Policy & Current Events
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ASIN: 0521570921 |
Book Description
Building a Modern Financial System provides a unique "inside" account of all aspects of the Indonesian financial system over the past three decades, indicating policies adopted, their effects, and the pressures that influenced policy choices. Indonesia provides an interesting example of financial modernization: it was considered a "hopeless case" in the mid 1960s, after which it maintained a balanced fiscal policy and largely unrestrained foreign capital movements up until the recent upheavals of the mid 1990s.
Average customer rating:
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Handbook for Preparing a Resettlement Action Plan
Ifc , and
World Bank
Manufacturer: International Finance Corporation
ProductGroup: Book
Binding: Paperback
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ASIN: 0821351532 |
Book Description
This report contains business intelligence information for succesful export-import, business and investment operations, strategic contacts and more... The report also contains selected information on investment and business opportunities, international economic projects, tenders, government projects, as well as, marketing and export-import opportunities information.
Books:
- Early Modern Capitalism: Economic and Social Change in Europe 1400-1800 (Routledge Explorations in Economic History)
- Economic Policy Reform: The Second Stage
- Elements of Forecasting (with InfoTrac 1-Semester, Economic Applications Online Product, Data Sets Printed Access Card)
- Emotional Decisions: Tradeoff Difficulty and Coping in Consumer Choice
- Entrepreneurship and Self-Help Among Black Americans: A Reconsideration of Race and Economics (Suny Series in Ethnicity and Race in American Life)
- Equilibrium, Stability and Growth: A Multi-Sectoral Analysis
- European Economy 1914-2000
- European Monetary Union and Exchange Rate Dynamics: New Approaches and Application to the Euro
- Fact and Fiction in Economics: Models, Realism and Social Construction
- Foundations of Microeconomics plus MyEconLab Student Access Kit, Second Edition
Books Index
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