Intellectual Property Management: The Role of Technology-Brands in the Appropriation of Technological Innovation (Contributions to Management Science)

Book Description

The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with the help of brand equity and thus improve their competitiveness. The theoretical discussions are supported by two extensive case studies on Bayer Aspirin and Cisco Systems as well as an extensive econometric analysis. The developed model points out how the strategic relevance of immaterial technological assets and brand equity develop along the technology-life-cycle and indicates how companies can, by an integrated technology and brand equity management, appropriate the returns of their initial technological advantage in the long-run. The implications of the findings for business companies as well as researchers are clearly revealed.

Book Description

-Unique, stimulating guide to experiential learning -Explains how short enterprise tenure has provided industry with one of its single biggest damaging influences on productivity and competitiveness -Spells out how companies can manage their Organizational Memory more professionally Corporate Amnesia establishes organizational memory (OM), the company-specific knowledge accrued from experience, as an essential and powerful management tool.

Customer Reviews:

Not what you might expect.......2001-10-03

The title was changed to make the book more appealing - was originally going to be 'Knowledge Management' or similar.

The book is really an attempt to justify corporations spending money on knowledge management. However it does not have much useful or practical information on managing knowledge.

He describes the problem pretty well but there is not enough on solutions.

Overdue Insights -- a call for Management Action!.......1998-06-23

This book is a wake-up call to management to re-assess the value of staff, and to ensure that this value is fully captured. It contains practical advice on how to capture and learn from past experience. Wall Street should be valueing companies on the basis of the companies ability to learn from its past.

Shifting cultivation in north-east India
Average customer rating:
Shifting cultivation in north-east India

Manufacturer: Omsons Publications
ProductGroup: Book
Binding: Unknown Binding

Production & Operations | Management & Leadership | Business & Investing | Subjects | Books
General | Agricultural Sciences | Professional Science | Professional & Technical | Subjects | Books
ASIN: 8171170846

Shifting Cultivation in North-East India ; Policy Issues and Options
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Shifting Cultivation in North-East India ; Policy Issues and Options
B.P. Maithani
Manufacturer: Mittal Publications
ProductGroup: Book
Binding: Hardcover
ASIN: 8183240291

Agro-Economic Research Centre for North East India. Ad-hoc study
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Agro-Economic Research Centre for North East India. Ad-hoc study
Niranjan Saha
Manufacturer: Agro-Economic Research Centre for North East India
ProductGroup: Book
Binding: Unknown Binding
ASIN: B0007AJPEU

Shifting cultivation in north east India and a strategy for land and water resource management
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Shifting cultivation in north east India and a strategy for land and water resource management
D. N Borthakur
Manufacturer: Karl-Marx-Universität
ProductGroup: Book
Binding: Unknown Binding
ASIN: B0007BE4C2

Book Description

Andrew A. Michta examines the security of Poland, Czechoslovakia, and Hungary in the aftermath of the 1989 collapse of communism and the Soviet empire in Eastern Europe. He reviews the old geopolitical dilemmas in the region as well as the new conditions in Europe as it approaches the remainder of the decade, and offers a country-by-country discussion of security policies and military reforms underway in the region. The analysis is set against a background discussion of the region's history as well as a review of the key events leading to the disintegration of the Warsaw Treaty Organization, including the reformulation of Soviet security policy in the late 1980s. Michta concludes with an assessment of security challenges facing "the Triangle" states of Poland, Czechoslovakia, and Hungary as they work to join Western Europe by the end of the decade. He argues that the Triangle will remain in a "gray security zone" in Europe for the foreseeable future, with an implicit security commitment from NATO, but without explicit formal security guarantees.

International History of City Development: Urban Development in East-Central Europe; Poland, Czechoslovakia, and Hungary

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International History of City Development: Urban Development in East-Central Europe; Poland, Czechoslovakia, and Hungary
Erwin A. Gutkind
Manufacturer: Free Pr
ProductGroup: Book
Binding: Hardcover

General | Architecture | Professional & Technical | Subjects | Books

Czech Republic | Europe | History | Subjects | Books

Hungary | Europe | History | Subjects | Books

Poland | Europe | History | Subjects | Books
ASIN: 0029133203

Models of Disequilibrium and Shortage in Centrally Planned

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Models of Disequilibrium and Shortage in Centrally Planned
C.M. Davis , and W. Charemza
Manufacturer: Springer
ProductGroup: Book
Binding: Hardcover

Policy & Current Events | Popular Economics | Business & Investing | Subjects | Books

General | Popular Economics | Business & Investing | Subjects | Books

Development & Growth | Economics | Business & Investing | Subjects | Books

Economic Policy & Development | Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Production & Operations | Management & Leadership | Business & Investing | Subjects | Books

Planning and Marketing in Soviet and East European Thought, 1960's-1992

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Planning and Marketing in Soviet and East European Thought, 1960's-1992
Jan Adam
Manufacturer: Palgrave Macmillan
ProductGroup: Book
Binding: Hardcover

General | Popular Economics | Business & Investing | Subjects | Books

Theory | Economics | Business & Investing | Subjects | Books

Czech Republic | Europe | History | Subjects | Books

General | Europe | History | Subjects | Books

Hungary | Europe | History | Subjects | Books

Poland | Europe | History | Subjects | Books

Russia | History | Subjects | Books
ASIN: 0333490959

Plans and Disequilibria in Centrally Planned Economies: Empirical Investigation for Poland (Contributions to Economic Analysis, 159)

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Plans and Disequilibria in Centrally Planned Economies: Empirical Investigation for Poland (Contributions to Economic Analysis, 159)
Wojciech Charemza
Manufacturer: Elsevier Science Ltd
ProductGroup: Book
Binding: Hardcover

Macroeconomics | Economics | Business & Investing | Subjects | Books

Theory | Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books
ASIN: 0444701001

The Regional Dimension of Transformation in Central Europe (Regional Policy and Development Series ; 10)

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The Regional Dimension of Transformation in Central Europe (Regional Policy and Development Series ; 10)
Grzegorz Gorzelak
Manufacturer: Jessica Kingsley Publishers
ProductGroup: Book
Binding: Paperback

Policy & Current Events | Popular Economics | Business & Investing | Subjects | Books

General | Popular Economics | Business & Investing | Subjects | Books

Development & Growth | Economics | Business & Investing | Subjects | Books

Economic Policy & Development | Economics | Business & Investing | Subjects | Books

Macroeconomics | Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Production & Operations | Management & Leadership | Business & Investing | Subjects | Books

Human Geography | Social Sciences | Nonfiction | Subjects | Books

Book Description

Providing a new picture of the socio-economic map of central Europe after several years of transformation, and focusing in particular on Poland, this book gives an account of the major problems of regional restructuring. The author identifies the opportunities and problems faced by particular regions by relating the Polish experience to the experience of other central European countries. This in turn provides a general picture of spatial patterns of transformation in this specific part of Europe and will interest those concerned with the transformation of Eastern Europe.

An Act to Extend for 11 Additional Months the Period for Which Chapter 12 of Title 11 of the United States Code Is Reenacted (SuDoc AE 2.110:107-8)
Average customer rating:
An Act to Extend for 11 Additional Months the Period for Which Chapter 12 of Title 11 of the United States Code Is Reenacted (SuDoc AE 2.110:107-8)
U.S. National Archives and Records Administration
Manufacturer: U.S. G.P.O.
ProductGroup: Book
Binding: Unknown Binding

Bankruptcy | Business | Law | Subjects | Books
ASIN: B0001151KW

An Act to Extend for 4 Additional Months the Period for Which Chapter 12 of Title 11 of the United States Code is Reenacted (SuDoc AE 2.110:107-17)
Average customer rating:
An Act to Extend for 4 Additional Months the Period for Which Chapter 12 of Title 11 of the United States Code is Reenacted (SuDoc AE 2.110:107-17)
U.S. National Archives and Records Administration
Manufacturer: U.S. G.P.O.
ProductGroup: Book
Binding: Unknown Binding

Bankruptcy | Business | Law | Subjects | Books
ASIN: B000115AAI

An Act to Extend for 6 Additional Months the Period for Which Chapter 12 of Title 11, United States Code, Is Reenacted (SuDoc AE 2.110:106-5)
Average customer rating:
An Act to Extend for 6 Additional Months the Period for Which Chapter 12 of Title 11, United States Code, Is Reenacted (SuDoc AE 2.110:106-5)
U.S. National Archives and Records Administration
Manufacturer: U.S. G.P.O.
ProductGroup: Book
Binding: Unknown Binding

Bankruptcy | Business | Law | Subjects | Books
ASIN: B00010ZTMI

An Act to Extend for 8 Additional Months the Period for Which Chapter 12 of Title 11 of the United States Code is Reenacted (SuDoc AE 2.110:107-170)
Average customer rating:
An Act to Extend for 8 Additional Months the Period for Which Chapter 12 of Title 11 of the United States Code is Reenacted (SuDoc AE 2.110:107-170)
U.S. National Archives and Records Administration
Manufacturer: U.S. G.P.O.
ProductGroup: Book
Binding: Unknown Binding

Bankruptcy | Business | Law | Subjects | Books
ASIN: B000116KUW

An Act to Extend for 9 Additional Months the Period for Which Chapter 12 of Title 11, United States Code, Is Reenacted (SuDoc AE 2.110:106-70)
Average customer rating:
An Act to Extend for 9 Additional Months the Period for Which Chapter 12 of Title 11, United States Code, Is Reenacted (SuDoc AE 2.110:106-70)
U.S. National Archives and Records Administration
Manufacturer: U.S. G.P.O.
ProductGroup: Book
Binding: Unknown Binding

Bankruptcy | Business | Law | Subjects | Books
ASIN: B0001121KK

Book Description

Where brands have traditionally been associated with individual product lines, the authors assert that the concept of the brand needs to both reflect and be carried by the whole organization. Today, customer value is created in a context of long term partnerships formed to achieve customized solutions, process reengineering, risk sharing, and supply chain optimization.

Customer Reviews:

Marketing discovers BPR very late.......2000-10-25

The key thrust behind the authors work is that business models developed for the old economy do not work in the new. Unsurprisingly, they propose that organisations look at their own inherent processes to the way they deliver customer value and make sure that they are aligned with what customer's want.

This viewpoint could be interesting in a book about Business Process Reengineering as it rarely applied to marketing but as a stand alone work it has few merits. The book is very academic in the language used and there are few 'real' world examples or explanations given.

If you are a college student interested in seeing how BPR developed in the early 90's then this book may be worth a read.

If you are hoping to gain insight in how organisation actually compete on customer value then I would strongly suggest you look elsewhere

Managing the World Economy: Fifty Years After Bretton Woods
Average customer rating:
Managing the World Economy: Fifty Years After Bretton Woods

Manufacturer: Institute for International Economics
ProductGroup: Book
Binding: Paperback

Economic History | Economics | Business & Investing | Subjects | Books
International | Economics | Business & Investing | Subjects | Books
Money & Monetary Policy | Economics | Business & Investing | Subjects | Books
Public Finance | Economics | Business & Investing | Subjects | Books
General | Popular Economics | Business & Investing | Subjects | Books
Foreign Exchange | Finance | Business & Investing | Subjects | Books
General | Business & Investing | Subjects | Books
Similar Items:

The Evolution of the Trade Regime: Politics, Law, and Economics of the GATT and the WTO

ASIN: 0881322121

Managing the World Economy: Fifty Years After Bretton Woods. (book reviews): An article from: Southern Economic Journal
Average customer rating:
Managing the World Economy: Fifty Years After Bretton Woods. (book reviews): An article from: Southern Economic Journal
Dietrich K. Fausten
Manufacturer: Southern Economic Association
ProductGroup: Book
Binding: Digital
ASIN: B00096K1KO
Release Date: 2005-07-28

Book Description

This digital document is an article from Southern Economic Journal, published by Southern Economic Association on April 1, 1996. The length of the article is 979 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Managing the World Economy: Fifty Years After Bretton Woods. (book reviews)
Author: Dietrich K. Fausten
Publication: Southern Economic Journal (Refereed)
Date: April 1, 1996
Publisher: Southern Economic Association
Volume: v62 Issue: n4 Page: p1107(3)

Article Type: Book Review

Distributed by Thomson Gale

Book Description

This work illuminates to what extent rights of priority have been established among different classes of creditors in the course of the reorganization of debt of insolvent states.

Book Description

Taiwan in Troubled Times is concerned with Taiwan's politics and its relations with China following the election of Chen Shui-bian as President in March 2000. This event created problems between Taiwan and China and led to political gridlock in Taiwan. The Chen Administration is evaluated in this book. So is President Chen's party, which evolved as an opposition party and is now in power but is unaccustomed to the role.

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