Values, Lifestyles, and Psychographics (Advertising and Consumer Psychology)

Book Description

This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. br br The interdisciplinary and international mix of authors bring a diverse perspective to this volume, which is divided into four nonorthogonal sections. The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving methodology. The final two sections illustrate how value, lifestyle, and psychographic research have been used to understand differences among people. The first of these final two sections emphasizes differences among people at different times (commonly called trend research), and the second emphasizes differences among people across national boundaries. br br Collectively, these chapters illustrate how practical state-of-the-art research in values, lifestyles, and psychographics can be. Thoughtful consideration of values, lifestyles, and psychographics as they are manifested in quality research can improve advertising and marketing practice, and can help the business community deliver products and services that are more in line with consumers' needs. br

A psychographic study of the Eugene-Springfield area using the Values and Lifestyles program, SRI, International, Menlo Park, California: Final report

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A psychographic study of the Eugene-Springfield area using the Values and Lifestyles program, SRI, International, Menlo Park, California: Final report
William Dawson
Manufacturer: SRI International, Values and Lifestyles Program?]
ProductGroup: Book
Binding: Unknown Binding

General | Performing Arts | Arts & Photography | Subjects | Books
ASIN: B00072MZ0Y

Values and lifestyles: The new psychographics? (Datalog file)

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Values and lifestyles: The new psychographics? (Datalog file)
Thomas C Thomas
Manufacturer: SRI International
ProductGroup: Book
Binding: Unknown Binding
ASIN: B0006XRXP6

Book Description

This booklet answers questions about the mysteries of aging and the search for immortality. It describes some of the current progress in the scientific study of aging and explores social and ethical questions surrounding the real possibility of human lifespan extension.

Chasing Life: New Discoveries in the Search for Immortality to Help You Age Less Today

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Not enough substance
A Basic Primer for Longevity
Too New Agey and Vapid
Not for Physicians
Now I know why.

Chasing Life: New Discoveries in the Search for Immortality to Help You Age Less Today
Sanjay Gupta
Manufacturer: audible.com
ProductGroup: Book
Binding: Audio Download
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Secrets of Longevity: Hundreds of Ways to Live to Be 100
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Joy Bauer's Food Cures: Treat Common Health Concerns, Look Younger & Live Longer
From the Heart: Seven Rules to Live By
Grow Younger, Live Longer: Ten Steps to Reverse Aging

ASIN: B000PA9NJO

Customer Reviews:

Not enough substance.......2007-08-28

I was not impressed by Chasing Life. Within the topics it covers (exercise, eating, supplements, memory, attitude, and the future) the practical information and suggestions offered were quite basic. The book focused more time than I would have prefered on how future technologies could extend life. This book is not for people wanting an in depth look into physiology of aging, or a comprehensive approach on how to combat it.
Stylistically ideas and sentances throughout the book seem fragmented. It's an easy read that touches on a few ways to improve your health, with a light conversational tone and lots of stories about the people Dr. Gupta meet during his research of this book.

A Basic Primer for Longevity.......2007-08-22

I found this book a somewhat frustrating read. At times it seems as if it were written strictly for a tv audience, with the content skirting over issues in a glib and lackadaisical tone. It does mention early on that a companion tv series is in the works, and I got the impression that the book is a sort of script for the tv program. There is also some very poor writing, which at times made me feel that Dr. Gupta should have spent more time chasing editors instead of chasing life.

There is a lot of good basic longevity information but nothing that has not been revealed elsewhere. There are some gems in here, like the very clear explanation on what happens in cells to promote the aging process. At the same time, Gupta covers a lot areas that are still very speculative but doesn't tell you that until after you've read the few paragraphs or pages on that topic. This habit starts with the introduction, where he talks extensively about stem cell injections currently occuring in Russia, only to end the section by saying, essentially, "we're not there yet but there's a lot of other good stuff in my book you can follow".

The meat in this book is located at the end of each chapter where Gupta lists the top tips for that section to promote longevity. Again, most of these are not anything new, but each page could be a handy reference (for the rest of us) to help us establish new, longevity promoting habits.

In sum, the book is a good primer on longevity but takes too many detours in speculative areas and can sometimes jar you with its poor writing.

Too New Agey and Vapid.......2007-08-05

This book really disappointed me. I thought Gupta would stick to more hardcore empirical science. Instead, this book covers a lot of questionable territory. In several chapters, Gupta sounds more like Ram Das than an actual physician. Other parts of the book, like his discourse on stress and immunity are just plain factually incorrect. Gupta leaves out whole areas of research and new discoveries, especially those at MIT. If you like this topic, stick with the other new age authors. Gupta is a weak imitator of those before him.

Not for Physicians.......2007-07-11

This book is more suited for lay persons than physicians, although the occasional medical insight was informative.

Now I know why........2007-06-17

This book has been very useful and clarifying to me. For instance, I had read that fat around the abdomen could indicate future heart problems, but Dr. Gupta explains it in a more convincing way, I mean, now I can choose between being sick and chasing life. Though I had known quite a lot about health, what is good or bad for me, I wasn't able to convince myself that I should lose weight, exercise more and take care of me, things that everybody knows they should be doing, but many don't do. With lots of information on health and more importantly, on what we can do to be healthy, the book is easy to read and understand and at the same time, enjoyable.
It has given me insight into how I can chase life, and also hope that it's still not too late to start all over again. Who knows I can even run a 5k some day? Positively, it is one of my reference books!

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Genes, Aging And Immortality
Charlotte Spencer
Manufacturer: Benjamin Cummings
ProductGroup: Book
Binding: Paperback
ASIN: B000OHX8RG

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The most intensive area of empirical research on transition countries has been the examination of enterprise-level data to ascertain whether enterprises have responded productively to changes in ownership. The authors identify more than 125 empirical studies that examine the determinants of enterprise restructuring using sound methodologies applied to data generated at the enterprise level. This report provides an overall assessment of the evidence generated by these studies. The authors adopt a relatively informal approach to presenting statistical results. The report is presented as follows: Section 2 discusses the general context of the studies included in the assessment and defines terms used throughout the report. Section 3 assesses the evidence on whether state-owned or privatized firms undertake more economic restructuring. Section 4 studies the effects of restructuring of different types of owners (such as foreigners or workers). Section 5 focuses on the role of managers, analyzing whether the strengthening of managerial incentives is sufficient to produce turnaround or whether management turnover is required. Section 6 analyzes the effect of greater discipline in the government ' s reaction to enterprises in distress (usually referred to as the hardening of soft-budget restraints). Section 7 examines how variations in product market competition affect enterprise restructuring. Section 8 examines the role of the institutional and legal framework. Section 9 is a summary.

Book Description

The importance of service and service quality has been growing in the world economy since the late 1970s. Establishing new levels of sophistication and rigor, as well as a broad set of approaches, Service Quality presents the latest research and theory in customer satisfaction and services marketing. Designed to advance the practice of delivering superior service, the field's leading scholars and practitioners present a wealth of ideas that include measuring the managerial impact of service quality improvement, new methods of assessing the various elements of service quality, and philosophies about the nature of customer value. Presenting diverse points of view and revealing a variety of emerging ideas, the editors conclude with a look toward the future of service quality. An exhilarating--and sometimes demanding--change of pace, Service Quality is essential for professionals, researchers, scholars, and students in marketing studies.

Book Description

The book explores th way in which the state has become comercialized under reform as party and government officials have gone into business and considers the impact that this has had on politics relations within Ho Chi Minh City and Hanoi. The book charts the way in which power has been decentralized to the lower levls of the party-state but argues that the central state retains significant power. These issues are explored through a variety of case studies including the implementation of different reform policies, struggles over political and business activity, and the prosecution of two major corruption cases. Particular emphasis is placed on piecing together the myriad of informal practices which dominate business and political life in Vietnam

Book Description

This paper provides a detailed quantitative analysis, based on standard econometric models, of the trends and the configurations of trade of the CIS countries, with an emphasis on its low-income members. It also contains an analysis of the CIS countries' trade potential and its realization in a comparative perspective, as well as examination of the nature of the existing CIS intra-bloc trade.

The study reveals no evidence that the CIS countries as a group under-perform significantly in terms of either trade openness or export levels when compared to the countries of similar per capita GDP and population size. However, the low-income economies in the CIS (CIS-7) have been performing on average just marginally better than other low-income countries and, overall, they have been falling behind the countries that benefit most from globalization. Overall, progress in the trade area was slower in the CIS-7 countries than in the higher income CIS members. This is reflected in: (i) lower overall export level and slower export growth; (ii) higher trade deficit; (iii) lower share of manufacturing exports; (iv) incomplete reorientation of trade flows; and (v) lower incidence of intra-industry trade.

This report found that the CIS free trade area is, on balance, a beneficial, trade-facilitating bloc. There is no evidence so far that the CIS integration is of the "South-South" type (harmful for some of its members). However, the potential benefits of CIS trade integration remain badly underutilized. The paper suggests several directions for strengthening the legal and administrative framework for intra-CIS trade arrangements.

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Trade Performance and Regional Integration of the CIS Countries is part of the World Bank Working Paper series. These papers are published to communicate the results of the Bank's ongoing research and to stimulate public discussion. This paper provides a detailed quantitative analysis, based on standard econometric models, of the trends and the configurations of trade of the CIS countries, with an emphasis on its low-income members. It also contains an analysis of the CIS countries' trade potential and its realization in a comparative perspective, as well as examination of the nature of the existing CIS intra-bloc trade. The study reveals no evidence that the CIS countries as a group under-perform significantly in terms of either trade openness or export levels when compared to the countries of similar per capita GDP and population size. However, the low-income economies in the CIS (CIS-7) have been performing on average just marginally better than other low-income countries and, overall, they have been falling behind the countries that benefit most from globalization. Overall, progress in the trade area was slower in the CIS-7 countries than in the higher income CIS members. This is reflected in: (i) lower overall export level and slower export growth; (ii) higher trade deficit; (iii) lower share of manufacturing exports; (iv) incomplete reorientation of trade flows; and (v) lower incidence of intra-industry trade. This report found that the CIS free trade area is, on balance, a beneficial, trade-facilitating bloc. There is no evidence so far that the CIS integration is of the 'South-South" type (harmful for some of its members). However, the potential benefits of CIS trade integration remain badly underutilized. The paper suggests several directions for strengthening the legal and administrative framework for intra-CIS trade arrangements.

Book Description

Trading across borders, export intermediaries are specialized service firms that connect domestic manufacturers with overseas buyers. How do they do it? What determines their success or failure? Have they really lowered transaction costs for their clients, minimized agency costs, and possessed competitive resources and capabilities in world trade? Surprisingly, no study until now has answered these questions or has explored the underlying issues as thoroughly as Peng does here. Peng develops an integrated model of export intermediary performance. He focuses on the nature of export transactions and manufacturer-intermediary relationships which may lead to agency problems, and underlines the importance of valuable, unique, and hard-to-imitate resources and capabilities for intermediaries' competitive advantages. Peng employs a distinct analytical approach that highlights three underlying themes--transactions, agents, and resources--then tests his model with six critical case studies and a 1,000-firm mail survey. Operators of export intermediaries seeking ways to improve their performance, aspiring entrepreneurs studying the export business for niche opportunities, manufacturing executives seeking top quality service from export intermediaries, and government officials in charge of export promotion and pertinent legislation--all will find Peng's book a useful examination of issues critical to their work.

Customer Reviews:

Great Insight.......2003-10-03

Mike Peng sure knows how to express his ideas clearly and effectively. In addition, he grabs the reader's attention and doesn't let go by coming up with exciting topic after exciting topic. This is definitely a great piece of work for anyone that wants a deeper look into the effects of globalization and the United States economy. I highly recommend it.

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