Valuing Health Care: Costs, Benefits, and Effectiveness of Pharmaceuticals and Other Medical Technologies

Book Description

This book is about the cost effectiveness of present and future medical technologies. Methods of analyzing cost effectiveness are described in terms of choices that take into consideration dollar values of treatment, quality of life and the rationale for deciding who should receive treatment in situations of rationed care. Essays in the book range from lay level to technical state of the art, making the book of interest to a wide variety of readers.

Customer Reviews:

A must read for those who want to understand the value of health.......2006-12-22

The idea of how to value health care is a complex topic. Sloan basically has offered a seminal book on how to calculate health care and different ways to look at it. From Quality Adjusted Life Years (QALY's) to decision trees this book lays out the various ways to calculate health care. It is essential reading for health economists. Those going into the industry and wanting to learn how to price this book will tell you how to calculate and ways that you can make your business more efficient. Highly recommend.

Book Description

Knowledge in Organizations addresses the increasing need in organizations to make knowledge and experience of individuals and groups explicit, by providing a comprehensive set of methods for capturing personal and organizational knowledge. Although it is apparent that for most of their actions people in organizations rely on experience and other forms of implicit knowledge, little attention has been given to ways of eliciting and capturing such knowledge. In a time and context where the business rationale is more and more based on knowledge rather than tangible assets, this becomes essential. By distinguishing between two major forms of thought, five kinds of mental material, and three types of thinking, Knowledge in Organizations provides a clear framework through which knowledge access, transfer, and creation in organizations can be understood, and the reflection on and sharing of knowledge can be enhanced. Knowledge in Organizations will be of value to academics, advanced-level students, and practitioners in management, organizational development and behavior, and occupational psychology.

Book Description

Environmental Behaviour of Agrochemicals deals with a major area of concern regarding the use of agrochemicals - the potential for contamination of soil, air and water. This ninth volume in the Progress in Pesticide Biochemistry and Toxicology series, provides an international outlook on the impact of the production and use of agrochemicals on the environment, In Environmental Behaviour of Agrochemicals emphasis is placed on the methods for assessing the movement of pesticides into ground water from a variety of perspectives, and run-off of agrochemicals from soil into surface water. In addition to detailed accounts of recommended analytical methodologies for environmental samples, an in-depth overview is given of recent developments in the use of computer simulation models for assessing environmental fate. Coverage also includes the current status of biosensors for in vitro measurements for environmental analysis, volatization of agrochemicals and estimation of physico-chemical properties. Environmental Behaviour of Agrochemicals brings together contributions from internationally renowned experts to discuss a developing topic which is of vital importance to both producers and users of agrochemicals.

Environmental Fate of Pesticides (Progress in Pesticide Biochemistry and Toxicology)

Average customer rating:

Environmental Fate of Pesticides (Progress in Pesticide Biochemistry and Toxicology)
D. H. Hutson
Manufacturer: John Wiley & Sons
ProductGroup: Book
Binding: Hardcover

Environmental Science | Earth Sciences | Science | Subjects | Books

General | Science | Subjects | Books

Insecticides & Pesticides | Agricultural Sciences | Science | Subjects | Books

Insecticides (Progress in Pesticide Biochemistry and Toxicology)

Average customer rating:

Insecticides (Progress in Pesticide Biochemistry and Toxicology)
D. H. Hutson
Manufacturer: John Wiley & Sons
ProductGroup: Book
Binding: Hardcover

General | Science | Subjects | Books

General | Agricultural Sciences | Science | Subjects | Books

Insecticides & Pesticides | Agricultural Sciences | Science | Subjects | Books

The Mammalian Metabolism of Agrochemicals, Volume 8, Progress in Pesticide Biochemistry and Toxicology

Average customer rating:

The Mammalian Metabolism of Agrochemicals, Volume 8, Progress in Pesticide Biochemistry and Toxicology
D. H. Hutson
Manufacturer: John Wiley & Sons
ProductGroup: Book
Binding: Hardcover

General | Agricultural Sciences | Science | Subjects | Books

Insecticides & Pesticides | Agricultural Sciences | Science | Subjects | Books

Reference | Outdoors & Nature | Subjects | Books

General | Arts & Photography | Subjects | Books
ASIN: 0471951552

Progress in Pesticide Biochemistry and Toxicology (Progress in Pesticide Biochemistry Series)

Average customer rating:

Progress in Pesticide Biochemistry and Toxicology (Progress in Pesticide Biochemistry Series)

Manufacturer: John Wiley and Sons Ltd
ProductGroup: Book
Binding: Hardcover

Physiology | Basic Science | Medicine | Subjects | Books

Horticulture | Agricultural Sciences | Science | Subjects | Books

General | Agricultural Sciences | Science | Subjects | Books

Progress in Pesticide Biochemistry and Toxicology (Progress in Pesticide Biochemistry)

Average customer rating:

Progress in Pesticide Biochemistry and Toxicology (Progress in Pesticide Biochemistry)

Manufacturer: John Wiley and Sons Ltd
ProductGroup: Book
Binding: Hardcover

Industrial & Technical | Chemistry | Science | Subjects | Books

Toxicology | Pharmacology | Medicine | Subjects | Books

Trichothecenes and Other Mycotoxins (Progress in Pesticide Biochemistry and Toxicology, Vol 4)

Average customer rating:

Trichothecenes and Other Mycotoxins (Progress in Pesticide Biochemistry and Toxicology, Vol 4)

Manufacturer: John Wiley & Sons
ProductGroup: Book
Binding: Paperback

Physiology | Basic Science | Medicine | Subjects | Books

Horticulture | Agricultural Sciences | Science | Subjects | Books

Bacteriology | Agricultural Sciences | Science | Subjects | Books

Fungi | Biological Sciences | Science | Subjects | Books

Herbicides (Progress in Pesticide Biochemistry and Toxicology)

Average customer rating:

Herbicides (Progress in Pesticide Biochemistry and Toxicology)
D. H. Hutson
Manufacturer: John Wiley & Sons Inc
ProductGroup: Book
Binding: Hardcover

Biochemistry | Biological Sciences | Science | Subjects | Books

General | Science | Subjects | Books

General | Agricultural Sciences | Science | Subjects | Books

Insecticides & Pesticides | Agricultural Sciences | Science | Subjects | Books

Average customer rating:

Very Helpful

Very handy. Buy your accountant a copy!

Official Guide for tax cheats

UGH! HARDLY WORTH THE TIME

The Official IRS Tax Guide to Auditing Horse Activities
IRS
Manufacturer: Russell Meerdink Company
ProductGroup: Book
Binding: Paperback

General | Taxes | Accounting | Industries & Professions | Business & Investing | Subjects | Books
General | Business & Investing | Subjects | Books
General | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
Similar Items:

Starting & Running Your Own Horse Business

The Complete Guide for Horse Business Success

Equine Liability: What Every Horse Owner Needs to Know

Equine Legal Handbook

Equinomics: The Secrets to Making Money with Your Horse Business

ASIN: 092934670X

Book Description

This guide deals with Internal Revenue Code section 183, Farm Hobby Losses. It's the same manual used by IRS agents when they investigate horse operations. It helps horse-farm owners know what they need to do to comply with IRS tax rules concerning their type of business.

Customer Reviews:

Very Helpful.......2007-03-19

This book became a very helpful resource to not only me but my accountant. He did not
understand the horse business and this helped answer some of his questions about my
business. It saved both of us time and money.

[...]
Kirstin

Very handy. Buy your accountant a copy!.......2006-03-16

This has been helpful for my husband and me in planning our business, and we purchased a copy for our accountant, since very few really understand the nuances of the horse business.

Official Guide for tax cheats.......2005-12-30

This book is a love it or hate it guide to auditing horse activities. That's why I had to go middle of the road on the review. I believe it is mistakently marketed to legitimate horse stables, breeding farms, training barns and businesses who want to assure themselves that they won't fail an audit. However, if you ARE indeed a legitimate business, this guide probably won't tell you anything you don't already know. This guide's merit is mostly for backyard or recreational horse owners who are attempting to pass their hobbies off as a "business," or those who list their personal horses as a business expense to attempt some extra tax savings. That being said, you know what category you fall into. If your primary business is horses, whether it be breeding, teaching, training, transporting, etc., don't waste your time or money on this one. If however, you are a retiree who would like to try to pass off your 3 backyard nags that you occasionally breed as a "business" read away. And let me know what jail is like in a couple of years =-)

UGH! HARDLY WORTH THE TIME.......2005-09-23

Hardly worth the time and not at all worth the money.

Average customer rating:

Nothing Left Unsaid!

Google Advertising A-Z with Lots of Tips

Read and Re-read This Absolute AdWords Book!

Awful

Google Advertising Guerrilla Tactics: Google Advertising A-Z Plus 150 Killer AdWords Tips & Tricks
Bottletree Books LLC
Manufacturer: BottleTreeBooks LLC
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
Advertising | Marketing & Sales | Business & Investing | Subjects | Books
Web Marketing | Business & Culture | Computers & Internet | Subjects | Books
Similar Items:

Winning Results with Google AdWords

Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs

Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords)

Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines

The AdSense Code: What Google Never Told You About Making Money with AdSense

ASIN: 1933747013

Book Description

"Google Advertising Guerrilla Tactics" is an extensive guide on all aspects of Google advertising and provides over 150 killer tips and tricks for getting the most clicks at the lowest cost. Stop wasting AdWords money and learn the guerrilla tactics you need to beat your competition. Here are but a few of the topics covered: How to Get Free AdWords Coupons, Breaking Down the Quality Score to Get More Clicks and Higher Ranking at Less Cost-Per-Click, Bid Traps: How to "Google Advertising Guerrilla Tactics" is an extensive guide on all aspects of Google advertising and provides over 150 killer tips and tricks for getting the most clicks at the lowest cost. Stop wasting AdWords money and learn the guerrilla tactics you need to beat your competition. Here are but a few of the topics covered: . How to Get Free AdWords Coupons . Breaking Down the Quality Score to Get More Clicks and Higher Ranking at Less Cost-Per-Click . Bid Traps: How to Prevent and Exploit Them . Vital Ad Stylization Techniques . Where to Find Keywords Your Competitors Will Not Think to Look . Ways to Use Abbreviations, Plurals and Misspellings . Most Popular Search Terms for Over 15 Holidays . Best Image Ad Sizes . Image Ad Colors that Will Wreck Your Campaign . Site Target Your Way to Quick Success . Search and Content Network Bid Strategies . How to Use Froogle, Google Base, Google Book Search, Google Catalogs, and Zeitgeist to Get Free Sales Conversions . The Key to Getting #1 Placement on Google . Industry Examples of Crucial Advertising Dos and Don'ts If you want to beat your competition by getting more AdWords clicks at the lowest cost then "Google Advertising Guerrilla Tactics" is a must.

Customer Reviews:

Nothing Left Unsaid!.......2006-09-07

Whether you're new to Google advertising, just trying to refine your own techniques, or you've been plugged into this world of advertising for quite some time...this book is extremely beneficial in any phase of your Google advertising. Every aspect of Google Advertising you could possibly imagine, like maximizing the use of foreign languages, is thoroughly discussed in this book. The "150 Killer AdWords Tips & Tricks" have proven to be one of the most advantageous features!

Google Advertising A-Z with Lots of Tips.......2006-08-31

This is the most up to date Google advertising book on the market and it is presented in an easy to read format. There are tons of hints along the way-nearly a couple a page-on how to optimize your campaign. Advertising on Google can seem like smoke and mirrors at times, but "Guerrilla Tactics" cuts through all that. It also provides links to Websites outside Googledom to conduct keyword popularity searches, etc. Google has made so many AdWords changes in the past year why buy a book written before site targeting, section targeting, etc?

Read and Re-read This Absolute AdWords Book!.......2006-06-07

There is great attention to detail in this book. It has about 20 pages just on keyword positioning within your ad, punctuation and capitalization. Learn how to cram the most keywords in your ad without overkill. There's another 20 pages on the top keywords for almost every holiday (even Boxing Day). The Image Ad section rocks, with focus on what colors work on the Web. Little tips are shown like how to search trademarks for free online and even reminders like spellcheck usage before putting text in a new ad. Key hyperlinks are provided throughout. This book sweats the small stuff and that's what you need to leapfrog the competition. The formating is perfect in this book and highly recommended.

Awful.......2006-06-03

This book contains only minimal useful information. It's printed using huge letters, the layout of the book is often broken and the often useless screenshots take a lot of space.

It does NOT contain 150 killer tips. They are just not there. It's more like AdWords manual. Read the AdWords help for free online and get another book.

Not worth the money.

Street Smart Internet Marketing - Tips, Tools, Tactics & Techniques to Market Your Product, Service, Business or Ideas Online

Average customer rating:

Surprisingly worthwhile
Justin delivered the goods
Great book packed with solid information on Internet marketing
A good 101 for Internet Marketing Newbie's. Nothing for Veterans.
The only book on Internet Marketing you'll need

Street Smart Internet Marketing - Tips, Tools, Tactics & Techniques to Market Your Product, Service, Business or Ideas Online
Justin Michie
Manufacturer: Performance Marketing Group
ProductGroup: Book
Binding: Paperback

Web Marketing | Business & Culture | Computers & Internet | Subjects | Books

ASIN: 1424319633
Release Date: 2007-01-01

Book Description

In his new book, Justin Michie reveals a rare compilation of the powerful strategies and techniques used by many of the top internet marketers to make a fortune on the internet.

If you have a product, service or idea that you want to turn into a cash generating system, the internet is full of effective, affordable, low-risk online marketing techniques for small business owners. In a simplified, user friendly format this how-to book will clearly guide you through the complete development of your own unique online marketing strategy.

It's full of practical ideas on reaching new customers and increasing sales, including fascinating strategies to drive qualified traffic to virtually any website. Learn from the real-world examples and recommendations what works and what doesn't, so you can avoid the common errors and pitfalls that many people make on the internet.

Learn how to:

Drive tons of targeted traffic to your website for free

Search engine optimize your website

Build an email list in days, not months or years

Create a high quality information product in your spare time

Use the secrets of eBay to generate sales, leads and traffic

Sell your product, service or idea online, successfully

Street Smart Internet Marketing the most comprehensive, intensive manual to monstrous internet marketing success ever!

Customer Reviews:

Surprisingly worthwhile.......2007-04-25

I've had months where I've made 5 figures online selling info products, so I didn't really expect to learn much when Justin sent me a copy of this. I was really pleasantly surprised with is. The quality of the info is outstanding, it kept me up reading all night. I highly recommend this book for anyone no matter what stage you're at in the game.

J Hamilton Kelley

Justin delivered the goods.......2007-04-18

I am amazed by the sheer volume of information Justin provided in this book.

When I first opened it and saw that it was so long I thought there would
be fluff and filler. To my surprise it was concise, well written, and to
the point. There was no information that wasn't important to making money
online.

Justin separated the book into sections that actually made sense! In each
section he explained the concepts thoroughly and in a way that even a
beginner could understand.

I wish that I had a resource like this when I started online. It would
have shortened my learning curve by many months.

Even now, I keep it handy so that I can refer back to certain sections as
I am faced with a dilemma or problem. You had some resources in here that
even I hadn't heard about!

I think my favorite part though is the section on driving traffic to a
website. It is easy to read and understand and has more tips and tricks
than I've come across in many other more expensive books.

I implemented just two of the online traffic generation techniques he
talked about and I doubled my traffic in just a couple of weeks.

Thanks so much for putting such a significant amount of time and effort
into a resource that will be valuable for a long time.

Gail
PLR-Health-Wizard

Great book packed with solid information on Internet marketing.......2007-04-10

Justin Michie's Street Smart Internet Marketing is by far one of the most comprehensive and straight to the point books on the subject of internet marketing I've ever read. Really great stuff...

I've followed his suggestions on email marketing on several campaigns I've sent out to my lists and I've seen an increase in my average sales conversion of over 80%.

A good 101 for Internet Marketing Newbie's. Nothing for Veterans........2007-02-09

The book is about 300 pages and talks about a lot of different subjects of Internet marketing. From website and content development, email marketing, paid search to affiliate marketing.

This is a lot of ground to cover and a lot of books that are as long as this one and only cover one of the subjects are often considered "too general".

This is not necessarily a bad thing, if you see the book at what it is. A brief introduction to the aspect of Internet marketing. An Internet marketing 101 so to speak.

Good for newbies, but nothing for marketers with average or good Internet marketing experience.

Once you got the general picture, go ahead and invest into books that are specific to the subjects you are most interested in.

The only book on Internet Marketing you'll need .......2007-01-31

"Street Smart Internet Marketing" includes everything you need to know to effectively use the Internet to market your company or your products. Most books on the topic either talk down to the reader or use the insider jargon as a password to the elite club of Internet Marketers. "Street Smart" hits just the right note. Everything from the basics to advanced techniques can be found between its covers. Do you want to know about search engine optimization, shopping cart software, or email autoresponders? You'll find the answers here. Should your business have a website or newsletter? Should you split test? Do you need an ebook? The answers are in "Street Smart." Well organized and well thought out. "Street Smart Internet Marketing" is the only book you'll need.

Dee Power is the author of several nonfiction books, including "The Making of a Bestseller: Success Stories from Bestselling Authors and the Editors, Agents, and Booksellers Behind Them." Her latest is Business Plan Basics

Publicity central: Tips for in-house and outsourced PR.(public relations management)(Brief Article): An article from: The E-Tactics Letter

Average customer rating:

Publicity central: Tips for in-house and outsourced PR.(public relations management)(Brief Article): An article from: The E-Tactics Letter

Manufacturer: TechProse, Inc.
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Web Marketing | Business & Culture | Computers & Internet | Subjects | Books

Book Description

This digital document is an article from The E-Tactics Letter, published by TechProse, Inc. on January 22, 2002. The length of the article is 674 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Publicity central: Tips for in-house and outsourced PR.(public relations management)(Brief Article)
Publication: The E-Tactics Letter (Newsletter)
Date: January 22, 2002
Publisher: TechProse, Inc.
Volume: 11 Issue: 4 Page: 2(1)

Article Type: Brief Article

Distributed by Thomson Gale

Tips and Tactics for Conducting E-commerce: Inc.'s Guide to Taking Your Web Site to the Next Level

Average customer rating:

Excellent Resource

Tips and Tactics for Conducting E-commerce: Inc.'s Guide to Taking Your Web Site to the Next Level
Loel McPhee , Peri Drucker , and Robert Cormia
Manufacturer: South-Western Educational Publishing
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

Retailing | Industries & Professions | Business & Investing | Subjects | Books

Advertising | Marketing & Sales | Business & Investing | Subjects | Books

Web Marketing | Business & Culture | Computers & Internet | Subjects | Books

E-Commerce | Business & Culture | Computers & Internet | Subjects | Books

General | Computers & Internet | Subjects | Books
ASIN: 1582300151

Book Description

You may be online--but are you on track?

E-commerce is not just about posting your products online and taking orders. You'll need new infrastructure on your Web site -- order forms, shopping carts, customer 'Help,' secure payment processing, customer tracking, and internal links to inventory management and fulfillment. What's more, you'll need to decide who will handle the construction and hosting of your e-commerce site. This hands-on primer gives you the decision-making tools you need to start selling online.

Written especially for the owners and managers of small and midsize businesses, this book will help you:
• Decide if you're ready for e-cornmerce
• Test the waters before going fully transactional
• Determine who should host your site
• Decide what up-front and back-office features you'll need
• Make your site enticing to online customers
• Track your visitors and buyers
• Evaluate your site's effectiveness as a sales channel

Plus:
* Anecdotes and cases from companies just like yours that are already selling online, and
* 'TIP' boxes throughout that highlight pitfalls and action steps for building business on the Web.

Customer Reviews:

Excellent Resource.......2001-01-05

This is a short, but very powerful book. Filled with excellent examples that every business person should know. If you are in business, or own your own business and have wondered about how to make the Internet work for you, this little book will help.

Tips and Tactics for Marketing on the Internet (Swc - General Business Series)

Average customer rating:

tips and tactics for marketing on the internet
Can I change my 5 stars to dollar signs?

Tips and Tactics for Marketing on the Internet (Swc - General Business Series)
Inc. Business Resources
Manufacturer: South-Western Educational Publishing
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

New Business Enterprises | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

Web Marketing | Business & Culture | Computers & Internet | Subjects | Books

General | Computers & Internet | Subjects | Books
ASIN: 1582300143

Book Description

This brief book is the newest publication from America's leading authority on small and growing businesses...INC. MAGAZINE. Through 48 Capsule Cases from smaller companies that are successfully using the Internet, the reader is provided with a realistic picture of the benefits and challenges businesses face when marketing on the Internet today.

Learn how to put the Web to work for your business. Here's a hands-on guide to:

*What the Web is...and what the Web is Not
*Why the Web is the Place to Be
*Setting Goals for A Site
*The ABC's of Online Promotions
*Five Essentials for Any Site
*Tracking Visitors to A Site

Customer Reviews:

tips and tactics for marketing on the internet.......2000-07-06

awfully thin "book" - more of a pamphlet really.

Can I change my 5 stars to dollar signs?.......2000-03-17

This is an extremely valuable book. The web is a critical sales channel for me, and the nuggets of hands-on wisdom I have found in this book have already paid off handsomely for my company and me. I am a long-time reader of Inc. magazine, and it is clear that Brad Ketchum has a gift for distilling the most pertinent content from the magazine in a very user-friendly format.

Tips and Tactics for Serving Customers on the Internet

Average customer rating:

Tips and Tactics for Serving Customers on the Internet

Manufacturer: South-Western Educational Publishing
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

Customer Service | Industries & Professions | Business & Investing | Subjects | Books

Web Marketing | Business & Culture | Computers & Internet | Subjects | Books

General | Computers & Internet | Subjects | Books
ASIN: 158230016X

Book Description

The secret to a successful business is its reputation for superior customer service. Tips & Tactics for Serving Customers on the Internet is filled with ideas for an online service policy. With the right online service system, you can treat every customer like your only customer. Find out how to keep your business connected to your customers by:

* Using e-mail for billing queries
* Taking online orders when your business is closed
* Collecting industry feedback from Internet newsgroups

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