Mutual Aid: A Factor of Evolution (Dover Value Editions)
Average customer rating: 5 out of 5 stars
  • An early view of the evolution of cooperation
  • excelente version del anarquismo
  • highly informative, but outdated
  • Shredding our cultural bias about nature
  • Required bio reading
Mutual Aid: A Factor of Evolution (Dover Value Editions)
Peter Kropotkin
Manufacturer: Dover Publications
ProductGroup: Book
Binding: Paperback

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ASIN: 0486449130

Book Description

In a work of stunning and well-reasoned scholarship, a famous anarchist posits that the most effective human and animal communities are essentially cooperative, rather than competitive. Essential to the understanding of human evolution as well as social organization, this book offers a powerful counterpoint to the tenets of Social Darwinism.

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Sociability and need of mutual aid and support are such inherent parts of human nature that at no time of history can we discover men living in small isolated families, fighting each other for the means of subsistence. On the contrary, modern research, as we saw it in the two preceding chapters, proves that since the very beginning of their prehistoric life men used to agglomerate into gentes, clans, or tribes, maintained by an idea of common descent and by worship of common ancestors.

Customer Reviews:

5 out of 5 stars An early view of the evolution of cooperation.......2007-02-23

Peter Kropotkin is one of the most noteworthy anarchist thinkers over the last two centuries. As with other political thinkers, so, too, with Kropotkin--his analy¬sis of human nature is critical for understanding his overall philosophical position. For his view of human nature, "Mutual Aid" is a key for understanding his views. His work is a harbinger of more recent studies of sociobiology, many of which explore the roots of altruism--human and otherwise.

Much of his thinking on the nature of society was formed when he was observing the behavior of animals in Siberia. While assigned to a Siberian regiment of the Russian military, Kropotkin did innovative original work on geography and geology as well as the study of animal behavior. His observation of animals led him to respond to Huxley's assertion that natural selection was based on keen com¬petition among animals with the following statement: ". . .wherever I saw animal life in abundance, as, for instance, on the lakes where scores of species and millions of individuals came together to rear their progeny; in the colonies of rodents; in the migration of birds which took place at that time on a truly American scale along the Usuri; and especially in a migration of fallow-deer which I witnessed on the Amur, and during which scores of thousands of these animals came together from an immense territory, flying before the coming snow, in order to cross the Amur where it is narrowest--in all these scenes of animal life which passed before my eyes, I saw Mutual Aid and Mutual Support carried on to an extent which made me suspect in it a feature of the greatest importance for the maintenance of life, the preservation of each species, and its further evolution."

He synthesized his observations of animals within a species cooperating with one another and concluded that, in the struggle for life, cooperation was at least as important as competition. Kropotkin did not argue that competition was unimportant in the natural selection process. However, he did emphasize that mutual aid was a factor that many Darwinists (although, as Kropotkin made clear, not Darwin himself) ignored. The data that Kropotkin utilized came from many different animal species.

Kropotkin goes on to speculate about the survival value of cooperative behavior. He states that: "Life in societies enables the feeblest insects, the feeblest birds, and the feeblest mammals to resist, or to protect themselves from, the most terrible birds and beasts of prey; it permits longevity; in enables the species to rear its progeny with the least waste of energy and to maintain its progeny with the least waste of energy and to maintain its numbers albeit a very slow birth rate; it enables the gregarious animals to migrate in search of new abodes. Furthermore, cooperation facilitates the development of intelligence, since that quality is so important for social life among animals."

Kropotkin is not content to rest his case at this point. He subsequently indicates the likely course of human evolution and the role played by cooperation. He adopts the method of using existing societies at differing levels of socio-cultural complexity to speculate about the course of human socio-cultural evolution. Kropotkin argues that, at each stage, mutual aid is apparent and important for humans. Even in the period dominated by the great states, the present for Kropotkin, mutual aid institutions still flourished despite the state's intimidating presence.

Thus, Kropotkin's view of human nature is, ultimately, that it is inherently good, i.e. cooperative toward his or her fellow. What of this assertion? Is Kropotkin's view of human nature completely inaccurate and confounded by the available evidence? That is where each reader must evaluate his or her view of humanity's nature and render a judgment on "the anarchist prince."

5 out of 5 stars excelente version del anarquismo.......2007-01-24

Este libro es uno de los pilares fundamentales de la teoria del anarco comunismo tan desvirtuada por el imperialismo, y nos da la esencia que el anarquismo, lejos de lo que se cree comunmente es una doctrina que se basa en el amor y la ayuda mutua, quitando las barreras de desigualdad entre las personas y haciendo un recuento de cómo la ayuda mutua es un factor de evolución hcia una sociedad más justa.

5 out of 5 stars highly informative, but outdated.......2006-11-13

First, Kropotkin discusses mutual aid among animals. His first point is that Darwin had nothing to do with Social Darwinianism. In fact, he quotes Darwin as saying, "Those communities which included the greatest number of the sympathetic members would flourish best, and rear the greatest number of offspring."

He gives numerous examples. One of his examples is about the crested screamer, a bird species which holds massive song recitals. Would Lorenz agree that those birds are chirping merrily? Or would he insist that they are marking their territory?

Next, he discusses mutual aid among savages. Note that he uses a word which is scientifically unacceptable today.

Since K. cannot travel back in time, he surmises how our earliest ancestors lived by observing how isolated tribes today live--which is in clans. Although such tribes are still called "primitive," there is some question of whether or not these tribes live like our prehistoric ancestors did.

Since isolated tribes tend to live in clans, Kropotkin claims that the marital bond is not as strong as in the nuclear family system. In the appendix, he debates Westermarck on this matter.

Next, he discusses mutual aid among barbarians--another taboo word. According to K., there was a wave of migrations in ancient Europe, in which "races were mixing with races." The social institutions seemed to be wrecked as a result, but K. assures us that they instead "underwent the modification which was required by the new conditions of life."

Next, he discusses mutual aid in the medieval city. Now we are up to the Tenth and Eleventh Centuries. Our next institution, then, is the professional guild.

Finally, he discusses mutual aid among ourselves. He sees a faint vestige of mutual aid today. K. sees the union as the successor of the clan, the village, and the guild, so he calls for more and better unions. K. also speaks highly of organizations with special interests, such as garden clubs and glee clubs.

However, K. cautions us against the "reckless individualism," or "the war of each against all," which he sees as prevailing today.

Kropotkin's discussion, persuasive as it is, can be counterbalanced with arguments in favor of individualism and competition. I wonder how Kropotkin would respond to the famous anecdote about the Jamestown colonists.

One can also question Kropotkin's claim that only the most sociable animal species prosper. The feline order is renowned for the aloofness of its members, and the lion has been dubbed "the king of the beasts."

I would like to close this report with an ad hominem attack against Kropotkin himself: If individualism is so reprehensible, what is he doing writing a book by himself and claiming credit for it by himself?

5 out of 5 stars Shredding our cultural bias about nature.......2005-06-04

Anarchist classic, rooted in observation of natural phenomena and history. Challenges the conception that capitalism is a natural progression of Darwinism at work in the wild. The author cites numerous examples of compassion and innate goodness at work outside the bounds of a structured power-based society. The study covers cooperation among animals, instances of non-hierachical interactions from primitive tribes to mediaeval cities, and on to his contemporary labor unions. It has been some years since I read it and I plan to revisit this title soon.

5 out of 5 stars Required bio reading.......2002-08-17

This book, which appears to be about the only surviving scientific text from Kropotkin's work, is very interesting and insightful. The first two chapters which deal with animals I found most interesting, because they address the roots of the falsehood of social-darwinism. Kropotkin then proceeds to move through the different stages of human society and describes the mutual aid a compassion fetures therein. It is a fantastic book and I highly recommend it. It is a scientific text, but it has major political implications and is very accessible.
Mutual Aid: A Factor of Evolution
Average customer rating: Not rated
    Mutual Aid: A Factor of Evolution
    Peter Kropotkin
    Manufacturer: MCCLURE, PHILLIPS & CO.
    ProductGroup: Book
    Binding: Hardcover
    ASIN: B000OK14QU
    Mutual Aid: A Factor of Evolution
    Average customer rating: Not rated
      Mutual Aid: A Factor of Evolution
      Petr Kropotkin
      Manufacturer: Extending Horizons Books
      ProductGroup: Book
      Binding: Paperback
      ASIN: B000JLJS1M
      Mutual Aid a Factor of Evolution
      Average customer rating: Not rated
        Mutual Aid a Factor of Evolution
        P Kropotkin
        Manufacturer: ALFRED A KNOPF
        ProductGroup: Book
        Binding: Hardcover
        ASIN: B000Q9MJJ0
        MUTUAL AID: A FACTOR OF EVOLUTION.
        Average customer rating: Not rated
          MUTUAL AID: A FACTOR OF EVOLUTION.

          Manufacturer: Penguin
          ProductGroup: Book
          Binding: Paperback
          ASIN: B000HL64OI

          Executive Report on Strategies in Madagascar, 2000 edition (Strategic Planning Series)
          Average customer rating: Not rated
            Executive Report on Strategies in Madagascar, 2000 edition (Strategic Planning Series)
            The Madagascar Research Group , and The Madagascar Research Group
            Manufacturer: Icon Group International
            ProductGroup: Book
            Binding: Ring-bound

            Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
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            ASIN: 0741829037

            Book Description

            Madagascar has recently come to the attention to global strategic planners. This report puts these executives on the fast track. Ten chapters provide: an overview of how to strategically access this important market, a discussion on economic fundamentals, marketing & distribution options, export and direct investment options, and full risk assessments (political, cultural, legal, human resources). Ample statistical benchmarks and comparative graphs are given.

            Strategic Multilateral Exchange: General Equilibrium With Imperfect Competition
            Average customer rating: Not rated
              Strategic Multilateral Exchange: General Equilibrium With Imperfect Competition
              Jean Jaskold Gabszewicz
              Manufacturer: Edward Elgar Pub
              ProductGroup: Book
              Binding: Hardcover

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              ASIN: 1858980283

              Book Description

              Jean Gabszewicz's new book is devoted to the study of strategic multilateral exchange. Contrary to the classical competitive paradigm in which agents are assumed to behave as price takers, here traders are allowed to consciously behave as strategic agents who aim to influence trade to their own advantage. This is usually done in oligopoly theory using a partial equilibrium approach, while in this case a system of interrelated markets is considered.

              Primarily, the book discusses the game-theoretic concept of core and the relationship between core and the set of price allocations in economies embodying significant traders is explored. The author goes on to adopt a non-cooperative approach building on the concept of Nash equilibrium.

              Strategic Multilateral Exchange will be welcomed by academics, advanced research scholars and doctoral students with an interest in economic theory, microeconomic theory and general equilibrium. It will also appeal to mathematical economists with an orientation in mathematical economics and game theory.

              How to Start a Home-Based Gift Basket Business, 2nd
              Average customer rating: 4.5 out of 5 stars
              • Wished I waited for more recent edition
              • Great could have been Excellent
              • Love it!
              • This is a GREAT reference
              • Good Business Information
              How to Start a Home-Based Gift Basket Business, 2nd
              Shirley George Frazier
              Manufacturer: Globe Pequot
              ProductGroup: Book
              Binding: Paperback

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              Shirley George Frazier, a successful home-based gift basket entrepreneur, shows readers how to cultivate their creativity and employ savvy marketing techniques to run a thriving gift basket business.

              Customer Reviews:

              5 out of 5 stars Wished I waited for more recent edition.......2007-02-22

              I bought this book not only for information on how to start my own gift basket business but also because it was used but in excellent condition and was dirt cheap. I figured even if it wasnt what I hoped it would be, I would only be out a very little amount of money. I sure was glad I made the decision. The book is very helpful. I only wished I waited for a more recent edition!!

              3 out of 5 stars Great could have been Excellent.......2006-05-03

              This book was very good I found it to be a step by step way to start a business, however, I'm not so sure it was great in helping those who need to find ways to start up their business w/out the help of others. For example I will be buying my inventory all own my own from my earnings from my primary job. I needed to find INEXPENSIVE vendors, and I just didn't get all that I expected from this book. The book is very easy to follow and gives GREAT advice and EXCELLENT motivation. Shirley is A.O.K in my book

              5 out of 5 stars Love it!.......2006-02-17

              I bought at least 10 books when starting my business and this is the only one I actually still refer to. The Marketing chapter gave me so many ideas that never would have occured to me. She really goes into great detail about every last thing that you would need to know - from finding vendors to creating a business plan to setting up your home office. There are no design ideas or color pictures, but the "Tips and Techniques" were invaluable. I was starting from scratch as far as owning my own business is concerned, but this book walked me through every step. I'd recommend it to anyone thinking of going into this business.

              5 out of 5 stars This is a GREAT reference.......2005-11-05

              This is a great reference, especially for those still deciding if a gift basket business is what they want to do. The web sites and businesses reference in the back of the book are diverse, and the ones I have chosen to purchase from have had excellent product and good customer service.

              4 out of 5 stars Good Business Information.......2004-04-09

              Anyone will tell you that starting a business is a lot of preparation before getting into the acutal running of the company. This book focuses on that important fact. Any business that deals with a product to a customer should have insurance. Some people may choose this business because they think that it is inexpensive and easy to sell your product, and yes it can be that if you work hard at it but the business information presented in this book is what will help save you from yourself and lack of knowledge about running a business.

              While it may seem improbable that someone could sue you for food poisoning because a product you sold them made them sick, it becomes very real when you are about to lose your house and all your possessions because you were not insured. Small business insurance is probably the most important thing that someone should have if they are a sole propiertorship. This may not be good news to someone who is looking to start a business on a limited budget but it a necessity. I was impressed with all the business information that was included in this book because a lot of home based business books skip over that section and instead focus on the product. If you have the idea than you already have the product, the rest is implementation.

              Get this book if you have ideas but not aware of how to run a business.

              Business Communications Principles and Processes
              Average customer rating: 5 out of 5 stars
              • Excellent book for computer science student
              Business Communications Principles and Processes
              Cullinan
              Manufacturer: Holt Rinehart and Winston
              ProductGroup: Book
              Binding: Paperback

              CommunicationsCommunications | Skills | Business & Investing | Subjects | Books
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              ASIN: 0030790980

              Customer Reviews:

              5 out of 5 stars Excellent book for computer science student.......2000-09-12

              I learn in Mercy College in computer science department and this book is in due Excellent book!
              Business Communication: Principles and Processes
              Average customer rating: Not rated
                Business Communication: Principles and Processes
                Mary Cullinan
                Manufacturer: Harcourt School
                ProductGroup: Book
                Binding: Paperback
                ASIN: B000OA5C3Q
                Business Communications: Principles and Processes
                Average customer rating: Not rated
                  Business Communications: Principles and Processes

                  Manufacturer: Harcourt Brace
                  ProductGroup: Book
                  Binding: Paperback
                  ASIN: 0155014692
                  Communication for Management and Business: A Function of Principles, Methods, Strategies, Process and Practice
                  Average customer rating: Not rated
                    Communication for Management and Business: A Function of Principles, Methods, Strategies, Process and Practice
                    Christine Y. Durham
                    Manufacturer: Kendall/Hunt Publishing Company
                    ProductGroup: Book
                    Binding: Unknown Binding

                    CommunicationsCommunications | Skills | Business & Investing | Subjects | Books
                    ASIN: 0840380941
                    Principles of Facilitation: The Purpose and Potential of Leading Group Process
                    Average customer rating: Not rated
                      Principles of Facilitation: The Purpose and Potential of Leading Group Process
                      David Sibbet
                      Manufacturer: The Grove Consultants International
                      ProductGroup: Book
                      Binding: Spiral-bound

                      WorkplaceWorkplace | Organizational Behavior | Business & Investing | Subjects | Books
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                      ASIN: 1879502445

                      Book Description

                      This book provides an overview of facilitation (including an introduction to Graphic Facilitation) with frameworks a facilitator can use when leading groups through critical situations. The 40 principles are organized around four levels of attention that need to be managed when you are facilitating any group. With specific tips for working with groups this is a must have for anyone who wants to have more effective meetings.

                      Overwhelmed Person's Guide to Time Management
                      Average customer rating: 3.5 out of 5 stars
                      • Where is the help with information overload?
                      • Great book on time management
                      Overwhelmed Person's Guide to Time Management

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                      Binding: Paperback
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                      Customer Reviews:

                      2 out of 5 stars Where is the help with information overload?.......2005-05-27

                      The Overwhelmed Person's Guide to Time Management is but one of dozens of "you can handle it" titles available today. However, the focus on information overload per se is lacking. This 320-page book is a good seller.

                      5 out of 5 stars Great book on time management.......1999-08-07

                      This book was an excellent book on the most effective use of time. Since I tend to procrastinate so easily, this book helped me to focus on the tasks at hand. The author,gives great insight into what one needs to get control of our time and therefore have time for those all important things in our lives.

                      Discover Your Sales Strengths: How the World's Greatest Salespeople Develop Winning Careers
                      Average customer rating: 4 out of 5 stars
                      • Very insightful sales book-
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                      • This is one of the most useful books I have read recently
                      • rob's review
                      • Very insightful, but don't expect a "one size fits all" recipe
                      Discover Your Sales Strengths: How the World's Greatest Salespeople Develop Winning Careers
                      Benson Smith , and Tony Rutigliano
                      Manufacturer: Business Plus
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                      Book Description

                      In the ever-changing world of sales, there is no single, sure- fire, tried-and-true method that can be readily imitated by anyone to miraculously improve performance. In fact, the world's best salespeople are not characterized at all by their technique. But they do share one common trait: Successful sales reps use their individual aptitudes to succeed in their work environment. DISCOVER YOUR SALES STRENGTHS is an extraordinary program built upon the concept that every person already possesses the tools necessary to become an amazing salesperson.Grounded in extensive Gallup research conducted over 40 years and based on hundreds of thousands of interviews with sales managers, salesmen, and consumers, it teaches individuals to focus on personal strengths and talents, and then guides them to transform those assets into solid sales skills-and successful careers.

                      Download Description

                      "In the ever-changing world of sales, there is no magic bullet - no single sure fire, tried-and-true method that can be readily imitated by anyone and everyone to suddenly and miraculously improve performance. In fact, the world¿s best salespeople are not characterized at all by their technique. But they do share one common denominator: Successful sales reps use their individual aptitudes every day in their work environment. DISCOVER YOUR SALES STRENGTHS is an amazing program built upon the concept that every person already has all the tools necessary to become an amazing salesperson. Grounded in extensive Gallup research conducted over the past 40 years and based on hundreds of thousands of interviews with sales managers, salesmen, and consumers, the program teaches individuals to focus on personal strengths and talents, and then guides them to transform those assets into solid sales skills; and powerful, successful careers. E-book versions of DISCOVER YOUR SALES STRENGTHS do not include StrengthsFinder codes. For those codes, readers should refer to the print edition of the book."

                      Customer Reviews:

                      4 out of 5 stars Very insightful sales book-.......2007-09-14

                      I am enjoying this sales book. It has an extra online evaluation test that digs deeper into your sales strengths.

                      William
                      Accolo, Inc.

                      3 out of 5 stars Great Book for Sales Managers.......2007-06-26

                      This book is great for those who have not read Now, Discover Your Strengths. There are some great statistics and ideas for sales managers, however, not too great for sales personnel. I would have liked to have seen more of a sales oriented spin on the interpretation strengthfinder assessment. It was the same interpretation as the assessment for Now, Discover Your Strengths.

                      5 out of 5 stars This is one of the most useful books I have read recently.......2007-06-14

                      In fact, I purchased several copies as gifts. The online assessment is worth the price of this book. As a business coach, I have tremendous appreciation for the breadth of his Gallup-based research. When we focus on our strengths we become better. I strongly recommend this book for anyone interested in developing their career. I should add that his points about selecting a sales career that matches strengths with relationship with your manager is congruent with my experiePassionate Action: 5 Steps to Extraordinary Success in Life and Worknce. I have 2 family members who are sales managers. And I work with many salespeople who struggle with career satisfaction. Hence, I srongle endorse this book. Doug Gray, PCC, and author of

                      5 out of 5 stars rob's review.......2007-03-11

                      It's a great book and not only for sales men. By reading this book you will not only find out about the sales industry but you will also find out some valuable information about yourself.

                      5 out of 5 stars Very insightful, but don't expect a "one size fits all" recipe.......2007-03-10

                      This book extends the Gallup Organizations' sound concepts to the sales arena. It is a tremendously valuable book, but in the end, we all have different strengths upon which we must build our style to maximize our effectiveness in any arena. This book contains many stories illustrating the various styles that have been effective. They are inspirational as well as informative, and may help many to develop their style to achieve even greater success!

                      A good companion book would be the the second in the Gallup series, "Now, Discover Your Strengths".
                      Job search over 40: Selling to your strengths (Pocket job series)
                      Average customer rating: Not rated
                        Job search over 40: Selling to your strengths (Pocket job series)
                        Amy Lindgren
                        Manufacturer: Prototype Career Press
                        ProductGroup: Book
                        Binding: Unknown Binding
                        ASIN: B0006QH4MA
                        Selling from Strength: The Sales Professionals Guide to Growing Your Business and Yourself (Manual and Audio CDs)
                        Average customer rating: 5 out of 5 stars
                        • Selling From Strength Is the Only Way to Succeed in Business
                        • Old dogs can learn new tricks
                        Selling from Strength: The Sales Professionals Guide to Growing Your Business and Yourself (Manual and Audio CDs)
                        Bill Caskey
                        Manufacturer: Winpointe Publishing
                        ProductGroup: Book
                        Binding: Audio CD

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                        Book Description

                        The Sales Professional's Guide To Growing Your Business And Yourself

                        Six Audio CD Set and 140 page Operations Manual
                        includes tips, strategies, interviews, live speeches and more.

                        Presented by Bill Caskey, President and Founder of Caskey Achievement Strategies.

                        Author: Same Game New Rules

                        To receive the greatest impact from this program, do the exercises in the manual that goes along with the audio CD's. Like peanut butter and jelly, they synergistically reinforce each other.

                        Do this and…
                        You'll learn the "real sales process" and how to control it!

                        You'll learn how to deal with resistant prospects. It's knowing how to lead (not manipulate) a prospect from start to finish—effortlessly and easily!

                        You'll learn HOW to see the world in a way that quickens the attraction of new clients to your business!

                        You'll begin to work and live consciously—not being run by errant emotions and unconscious needs!

                        You'll increase your self-confidence—serene confidence! (Not abrasive confidence.) This will translate into a higher income due to less fear and anxiety about the decisions that must be made!

                        You'll learn strategies that are Universal in nature that will help you communicate your enormous value to the marketplace—and get paid for it. (These strategies apply to your business and personal life as well.)

                        Customer Reviews:

                        5 out of 5 stars Selling From Strength Is the Only Way to Succeed in Business.......2004-05-29

                        Tremendous. Caskey knows his business better than most. And that's because he digs deep to get you to understand what the
                        "real" selling process is all about. (it's not what you think.) This is a one-of-a-kind program. None of the other gurus touch upon what Caskey presents to the listener. Salesman, CEO's, management--- or anyone who has clients MUST listen to this program before their competition does. Caskey's content and delivery is A+

                        5 out of 5 stars Old dogs can learn new tricks.......2004-05-28

                        Most sales books hash over the same basic content. Not this one. Caskey's approach is refreshingly different and works exceptionally well in today's marketplace. He shows you how to deal with prospects in a way that makes them want to do business with you, and also shows you how to make the sale by putting the customer, not your commission, first.
                        Selling On Your Strengths
                        Average customer rating: Not rated
                          Selling On Your Strengths
                          Stephanie Tursic Burns
                          Manufacturer: Word Association Publishers
                          ProductGroup: Book
                          Binding: Paperback

                          GeneralGeneral | Business & Investing | Subjects | Books
                          TechniquesTechniques | Sales & Selling | Marketing & Sales | Business & Investing | Subjects | Books
                          EntrepreneurshipEntrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
                          ASIN: 1891231510

                          Book Description

                          It has been proven that there is a direct correlation between the length of time a potential customer spends reading or actively listening to a sales message and whether or not the prospective customer buys the product or service. As the customer's interaction with the material or presentation increases, so does the likelihood of them making a purchase. Most of us don't have a clue what to say to grab the customer's attention and keep it until we have made a sale. Very effective companies and individuals are often overlooked when a potential customer does not know that they exist, does not understand how their products and services are better, or is not convinced that the product or service will live up to the claims made.

                          Selling On Your Strengths provides a how-to roadmap for business professionals to find the strength that lies within themselves, their company, and their products and services. The book covers every aspect of achieving sales from the inside out by covering:

                          * 6 simple steps to selling on your strengths
                          * 17 ways to engage your customer's emotions
                          * 10 ways to engage your customer's outward appearance issues
                          * 3 steps to determine your most profitable customer
                          * 9 steps to determine your customer profile
                          * 12 steps to ensure all your sales efforts sell on your strengths

                          The following example is what really happened when this business owner began to sell on her strengths:

                          Before Selling On Your Strengths:
                          We are a premier out-sourcing organization whose unique capabilities allow us to perform hands-on, labor-intensive work and offer many other time- and cost-saving services to the advertising/marketing industry.

                          After Selling On Your Strengths:
                          Responsible for more than $5 million in direct mail projects during 2000 while working with six Fortune 500 companies.

                          * Worked closely with 150 different creative/marketing directors in 2000
                          * Responsible for printing, folding, collating, labeling, delivery, and distribution of more than 1,360 direct mail projects in 2000
                          * Average employee tenure: eight years
                          * All work is performed on site and guaranteed

                          Credit for Women: Why Is It So Important?
                          Average customer rating: Not rated
                            Credit for Women: Why Is It So Important?
                            Rekha Mehra , Annelies Drost-Maasry , Ruba Rahman , and International Center for Research on Women
                            Manufacturer: United Nations
                            ProductGroup: Book
                            Binding: Paperback

                            Development & GrowthDevelopment & Growth | Economics | Business & Investing | Subjects | Books
                            GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                            FinanceFinance | Business & Investing | Subjects | Books | Banks & Banking | Corporate Finance | Foreign Exchange | Inflation | Interest
                            Credit Ratings & RepairCredit Ratings & Repair | Personal Finance | Business & Investing | Subjects | Books
                            Money Management for WomenMoney Management for Women | Personal Finance | Business & Investing | Subjects | Books
                            GeneralGeneral | Social Sciences | Nonfiction | Subjects | Books
                            GeneralGeneral | Sociology | Social Sciences | Nonfiction | Subjects | Books
                            GeneralGeneral | Women's Studies | Nonfiction | Subjects | Books
                            ASIN: 9211270510

                            Books:

                            1. NASSAU W. SENIOR 1790-1864: CRITICAL ESSAYIST, CLASSICAL ECONOMIST AND ADVISER OF GOVERNMENTS.
                            2. National System of Political Economy: The Systems/the Politics Book 3 and 4 (National System of Political Economy)
                            3. Paradigms in Progress: Life Beyond Economics
                            4. Practical Reservoir Simulation: Using, Assessing, and Developing Results
                            5. Private Banking in Europe (Routledge International Studies in Money and Banking, 1)
                            6. Prostitution in A Global Context: Changing Patterns
                            7. Qualitative Choice Analysis: Theory, Econometrics, and an Application to Automobile Demand (Transportation Studies)
                            8. Quick Review: Conflict of Laws (Sum and Substance: Quick Review Outline Series)
                            9. Regional and Local Economic Analysis for Practitioners: Fourth Edition
                            10. Reverse Logistics: Quantitative Models for Closed-Loop Supply Chains

                            Books Index

                            Books Home

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