NASSAU W. SENIOR 1790-1864: CRITICAL ESSAYIST, CLASSICAL ECONOMIST AND ADVISER OF GOVERNMENTS.

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NASSAU W. SENIOR 1790-1864: CRITICAL ESSAYIST, CLASSICAL ECONOMIST AND ADVISER OF GOVERNMENTS.
S. Leon. Levy
Manufacturer: David & Charles
ProductGroup: Book
Binding: Hardcover
ASIN: B000O8HJ8E

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Nassau W. Senior, 1790-1864,: Critical Essayist, Classical Economist and Adviser of Governments
Samuel Leon Levy
Manufacturer: A. M. Kelley
ProductGroup: Book
Binding: Hardcover

General | Biographies & Memoirs | Subjects | Books
General | Popular Economics | Business & Investing | Subjects | Books
ASIN: 0678056765

Book Description

This new revised edition of The Life and Times of Nassau W. Senior (1943), is a biography of the "tutor general of the Whigs" tracing the development of Senior's many-faceted career, his contemporaries and his influence--especiallly in the role of adviser to government commissions--based on the author's discovery of a large quantity of hitherto unknown Senior manuscripts. The appendix contains reports, correspondence and lectures which provide insight into the development of Senior's thought on social and economic topics. "Levy's biography ... makes absorbing reading." M. Blaug Economic Theory in Retrospect

Book Description

This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on November 6, 1989. The length of the article is 655 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: AIDS victims need 'solidarity': IBM exec. (Patrick A. Vienot, IBM France)
Author: David M. Katz
Publication: National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: November 6, 1989
Publisher: The National Underwriter Company
Issue: n45 Page: p9(2)

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Aligning technology and business: applying patterns for legacy transformation.: An article from: IBM Systems Journal

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Aligning technology and business: applying patterns for legacy transformation.: An article from: IBM Systems Journal
H. M. Hess
Manufacturer: IBM Corp.
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Manager's Guides to Computing | Business & Culture | Computers & Internet | Subjects | Books

Book Description

This digital document is an article from IBM Systems Journal, published by IBM Corp. on March 1, 2005. The length of the article is 9421 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the author: Two key goals for aligning technology and business are to increase an organization's ability to change rapidly and to reduce the costs of technology. While many efforts are underway to improve application development, less emphasis has been placed on addressing key challenges posed by existing applications that resist rapid change. In this paper, we discuss techniques for accelerating change to legacy systems and for streamlining an application portfolio. Our approach takes business-driven application requirements, links them to analysis of an application portfolio, and identifies potential sequences of transformations to realize the targeted improvements. This paper describes our approach for mapping business requirements to application software, for using patterns to help translate business requirements to software requirements, and for using patterns to translate software requirements into potential solution designs. The paper describes how these techniques are applied to two stages of the software life cycle--initial analysis and detailed analysis--and summarizes experience gained from projects working with IBM clients.

Citation Details
Title: Aligning technology and business: applying patterns for legacy transformation.
Author: H. M. Hess
Publication: IBM Systems Journal (Refereed)
Date: March 1, 2005
Publisher: IBM Corp.
Volume: 44 Issue: 1 Page: 25(21)

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E-Commerce Security Suite Announced.: An article from: National Underwriter Property & Casualty-Risk & Benefits Management

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E-Commerce Security Suite Announced.: An article from: National Underwriter Property & Casualty-Risk & Benefits Management
Ara C. Trembly
Manufacturer: The National Underwriter Company
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Book Description

This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on October 5, 1998. The length of the article is 545 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: E-Commerce Security Suite Announced.
Author: Ara C. Trembly
Publication: National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: October 5, 1998
Publisher: The National Underwriter Company
Page: 5(1)

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Get a piece of IBM's mind. (Business).(research and development consulting services)(On Demand Innovation Services unit): An article from: Chief Executive (U.S.)

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Get a piece of IBM's mind. (Business).(research and development consulting services)(On Demand Innovation Services unit): An article from: Chief Executive (U.S.)

Manufacturer: Chief Executive Publishing
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

General | Science | Subjects | Books

Science & Technology | Subjects | e-Docs | Formats | Books

Book Description

This digital document is an article from Chief Executive (U.S.), published by Chief Executive Publishing on May 1, 2003. The length of the article is 530 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Get a piece of IBM's mind. (Business).(research and development consulting services)(On Demand Innovation Services unit)
Publication: Chief Executive (U.S.) (Magazine/Journal)
Date: May 1, 2003
Publisher: Chief Executive Publishing
Page: 14(1)

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How brokers won IBM's RM business. (risk management): An article from: National Underwriter Property & Casualty-Risk & Benefits Management

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How brokers won IBM's RM business. (risk management): An article from: National Underwriter Property & Casualty-Risk & Benefits Management
Lisa S. Howard
Manufacturer: The National Underwriter Company
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Manager's Guides to Computing | Business & Culture | Computers & Internet | Subjects | Books

Book Description

This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on October 17, 1994. The length of the article is 1265 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: IBM outsourced its risk management services to Marsh and McLennan Companies Inc. and to Johnson and Higgins. These two brokers received the contract because they were able to phrase their bid in financial terms, according to IBM manager James J. Conerty. Conerty believes that risk transactions are basically financial transactions and that risk managers must understand a company's financial situation to be effective. Marsh and McLennan will broker world-wide procurement of casualty insurance; Johnson and Higgins will broker property insurance.

Citation Details
Title: How brokers won IBM's RM business. (risk management)
Author: Lisa S. Howard
Publication: National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: October 17, 1994
Publisher: The National Underwriter Company
Issue: n42 Page: p1(2)

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IBM helps clients drive business returns. (Techcetera).(acquires PwC consulting to form IBM Business Consulting Services): An article from: Westchester County Business Journal

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IBM helps clients drive business returns. (Techcetera).(acquires PwC consulting to form IBM Business Consulting Services): An article from: Westchester County Business Journal

Manufacturer: Westfair Communications, Inc.
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Westchester County Business Journal, published by Westfair Communications, Inc. on October 28, 2002. The length of the article is 465 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: IBM helps clients drive business returns. (Techcetera).(acquires PwC consulting to form IBM Business Consulting Services)
Publication: Westchester County Business Journal (Magazine/Journal)
Date: October 28, 2002
Publisher: Westfair Communications, Inc.
Volume: 41 Issue: 43 Page: 28(1)

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IBM outsources risk management.: An article from: National Underwriter Property & Casualty-Risk & Benefits Management

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IBM outsources risk management.: An article from: National Underwriter Property & Casualty-Risk & Benefits Management
Lisa S. Howard
Manufacturer: The National Underwriter Company
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Book Description

This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on October 3, 1994. The length of the article is 1254 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: IBM has decided to outsource its risk management to Johnson and Higgins and Marsh and McLennan Companies Inc. Johnson and Higgins will handle procurement of IBM's casualty insurance and Marsh and McLennan will procure property insurance. IBM hopes to save insurance costs by standardizing coverage, eliminating broker commissions, and auditing the brokers quarterly to determine cost savings. Terms of the five-year contracts are unknown.

Citation Details
Title: IBM outsources risk management.
Author: Lisa S. Howard
Publication: National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: October 3, 1994
Publisher: The National Underwriter Company
Issue: n40 Page: p1(2)

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IDC SAYS IBM OUTPACES SUN IN MIDRANGE UNIX SERVER MARKET.: An article from: Mainframe Computing

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IDC SAYS IBM OUTPACES SUN IN MIDRANGE UNIX SERVER MARKET.: An article from: Mainframe Computing

Manufacturer: Worldwide Videotex
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Manager's Guides to Computing | Business & Culture | Computers & Internet | Subjects | Books

Book Description

This digital document is an article from Mainframe Computing, published by Worldwide Videotex on August 1, 2000. The length of the article is 586 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: IDC SAYS IBM OUTPACES SUN IN MIDRANGE UNIX SERVER MARKET.
Publication: Mainframe Computing (Newsletter)
Date: August 1, 2000
Publisher: Worldwide Videotex
Volume: 13 Issue: 8 Page: NA

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IBM Business Consulting Services: The WetFeet Insider Guide

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Great info for serious job seekers
Shows you a view of the company from the inside out
Good ammo for the interview

IBM Business Consulting Services: The WetFeet Insider Guide
Wetfeet
Manufacturer: Wetfeet.Com
ProductGroup: Book
Binding: Paperback

Company Profiles | Biography & History | Business & Investing | Subjects | Books

General | Job Hunting & Careers | Business & Investing | Subjects | Books

Guides | Job Hunting & Careers | Business & Investing | Subjects | Books

Job Hunting | Job Hunting & Careers | Business & Investing | Subjects | Books

Consulting | Industries & Professions | Business & Investing | Subjects | Books
ASIN: 1582073309

Book Description

How and why IBM shifted its focal point from selling hardware to providing services, including consulting
What the strategy is behind acquiring PwC Consulting
Where IBM BCS now ranks against other big management consulting firms
How BCS is organized into 13 business units, and who runs the entire group
What life is like as a research associate or consultant
More!

Download Description

Remember the date October 2, 2002. That's when IBM's metamorphosis to a service company reached a new milestone, when a huge, new business group under the Global Services umbrella was unveiled: IBM Business Consulting Services (BCS). BCS combines PricewaterhouseCoopers Consulting-a Big Five consultancy that IBM acquired for $3.5 billion in the summer of 2002-with IBM's existing Business Innovation Services unit. Find out more about BCS by reading this brand new guide. You will learn: How and why IBM shifted its focal point from selling hardware to providing services, including consulting; What the strategy is behind acquiring PwC Consulting; Where IBM BCS now ranks against other big management consulting firms; How BCS is organized into 13 business units, and who runs the entire group; What life is like as a research associate or consultant.

Customer Reviews:

Great info for serious job seekers.......2003-04-11

This is a great source for those ambitious folks who are committed to working at this big five firm. I was very curious to see how IBM turned out after the big changes that took place with its merger. Now I feel fully prepared to meet the recruiters when they come to my campus this fall. I strongly recommend this as a great source for interview preparation.

Shows you a view of the company from the inside out.......2003-02-20

This guide is the best recruiting resource I've found so far. There is no other resource that provides this kind of in-depth information, both the good and the bad, on a single company. Now I have a very clear and detailed picture of the company structure, its business strategy, and the inside culture. I was fully prepared for my interview with intelligent questions. Better yet, if I get the offer (I hope!) I know exactly what I'm stepping into. To anyone interested in working for IBM, I can't recommend this strongly enough.

Good ammo for the interview.......2003-02-20

This guide was a good read--I was wondering what was up with the PwC acquisition! Anyway, it will definitely be helpful for when I interview with IBM. I'm banking on the fact that I've read and re-read this guide and followed up with more in-depth research to give me the inside edge on my competition!

Book Description

The essays present an up-to-date picture of the North-South negotiating process with respect to commodities. Some of the essays examine general issues concerning these negotiations, looking at topics such as power relationships and debt problems; others form coherent case studies. The development of the Common Commodity Fund also is discussed.

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A view of the future

The best of it's kind

Loved this book!

Detailed, realistic insights for aspiring country dwellers

A useful tool for Chambers of Commerce too.

Country Bound!: Trading Your Business Suit Blues for Blue Jean Dreams
Marilyn Heimberg Ross , and Tom Ross
Manufacturer: Upstart Pub Co
ProductGroup: Book
Binding: Paperback

Guides | Job Hunting & Careers | Business & Investing | Subjects | Books
General | Business & Investing | Subjects | Books
General | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
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Moving To A Small Town: A Guidebook To Moving From Urban To Rural America

ASIN: 1574100696

Customer Reviews:

A view of the future.......2000-11-25

This book is a classic for all of us who are looking for a change of pace and a better way of life. With the Virtual Office a reality, we can work virtually anywhere, so why not choose the pastoral life? We refer our readers who harbor such dreams to this book again and again. Sarah Edwards, author The Practical Dreamer's Handbook.

The best of it's kind.......2000-11-08

This is the best book of it's kind that I have read - out of about 5 or so. Written in 1997, the authors considered the Internet and telecommuting as well. And it is nearly as relevant to Australia (where I find myself) as to the USA. Easy to read, it contains many useful hints, tables, and resources. Valuable questionaires and lists. What you should and what you shouldn't. What you need, and what you don't. Even so, we also had a "First Try". But nothing ventured is nothing learned.

Loved this book!.......2000-06-17

Your book is well informed and plenty of resource that gave me more confidence. Reread it few times. I really enjoy reading it very much. Thanks

Detailed, realistic insights for aspiring country dwellers.......1999-09-15

If you have been dreaming of moving to the country, but don't know if you can really do it successfully, Country Bound! is a great resource. The Rosses lay all their personal experience on the line, frankly and comprehensively. They help you ask yourself the "nitty-gritty" questions that you MUST consider before making such a big life change. The book's separate sections on lifestyle and business considerations help you break down the decision into manageable pieces. The many quizzes and activities are fun as well as eye-opening, and the writing style makes it a quick, enjoyable read. One reading may not be enough, however! There's so much good information here, you will want to review many sections over and over!

A useful tool for Chambers of Commerce too........1997-10-23

As the Executive Director of the Chamber of Commerce and a member of the Partnership for Economic Development, your book has become a major source of reference.

Book Description

WRITING AND REPORTING NEWS prepares students for the changing world of journalism by emphasizing traditional basic skills while also stressing new trends in the convergence of print, broadcast and online media. With new information about blogs, multimedia writing, and other skills students will need for careers in the media, the Fifth Edition retains its emphasis on writing fundamentals and ethics in journalism, as well as the coaching method, which features tips and techniques from writing coaches and award-winning journalists. The text's strong "storytelling" approach with stories about journalists and its built-in instructional material make it accessible and easy for students to learn effective writing and reporting techniques for every news medium.

Customer Reviews:

Writing and Reporting News.......2006-03-14

Helps understand the fundamentals of writing and reporting in a real live situation. An extreme help for beginner journalists or writers.

Great book for a beginner like me.......2005-10-05

This book is a required text for a journalism class I'm taking at a junior college. It is extremely well written, and the best part is, it's written in simple terms. As a beginner, I'm finding the information extremely helpful. I haven't looked at the CD yet.

Good Textbook.......2003-12-17

As a student using this textbook, I have found that Rich is clear and direct in her instructions and gives examples that are easy to understand and follow. This is a must-have for any novice in journalism or a student learning to write for print journalism.

A Great Way to Teach Writing.......2000-03-28

I started using this text in my beginning reporting and writing classes a year ago. It was a strange experience: My students actually loved a textbook! I think that because this text does a good job of getting over the touchy-feely parts of treating the writing and editing processes as coaching processes, and shows how it's actually done. My students were able to convert her perspectives into some good work during our one-semester course. I'll be using this book again for some time to come.

Workbook for Writing and Reporting News: A Coaching Method

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Workbook for Writing and Reporting News: A Coaching Method
Carole Rich
Manufacturer: Wadsworth Pub Co
ProductGroup: Book
Binding: Paperback

Study & Teaching | Words & Language | Reference | Subjects | Books

General | Reference | Subjects | Books
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ASIN: 0534562817

Workbook for Writing and Reporting News: A Coaching Method, Media Enhanced

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Workbook for Writing and Reporting News: A Coaching Method, Media Enhanced
RICH
Manufacturer: Wadsworth Publishing
ProductGroup: Book
Binding: Paperback

Communications | Skills | Business & Investing | Subjects | Books

Media Studies | Social Sciences | Nonfiction | Subjects | Books

Communication | Words & Language | Reference | Subjects | Books

Study & Teaching | Words & Language | Reference | Subjects | Books

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All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

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ASIN: 0534633374

Book Description

This ideal partner to Rich's text gives your students the practice they need to become better writers. The workbook includes more than 100 writing exercises and style quizzes based on real news articles.

Writing and Reporting News With Infotrac: A Coaching Method

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Writing and Reporting News With Infotrac: A Coaching Method
Carole Rich
Manufacturer: Wadsworth Pub Co
ProductGroup: Book
Binding: Paperback
ASIN: B000P095R4

Writing and Reporting News: 4th ed, A COACHING METHOD, pb, 2004 (TEXT ONLY)

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Writing and Reporting News: 4th ed, A COACHING METHOD, pb, 2004 (TEXT ONLY)
Carole Rich
Manufacturer: AI 0534633331 w/cdr
ProductGroup: Book
Binding: Paperback
ASIN: B000V9LBNU

Writing and Reporting News: A Coaching Method

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Writing and Reporting News: A Coaching Method

Manufacturer: Thomson Wadsworth
ProductGroup: Book
Binding: Paperback
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AP Stylebook and Briefing on Media Law (Associated Press Stylebook and Briefing on Media Law)

ASIN: 0534270751

Customer Reviews:

DUPLICATE!.......2007-09-11

THIS WAS, AS ALL DON ASLETT BOOKS, VERY GOOD. HOWEVER, IT IS VIRTUALLY (EXCEPT FOR A FEW SENTENCES) THE SAME AS 'DONE'. I READ 'DONE' FIRST, AND ENJOYED IT VERY MUCH. I WAS VERY DISAPPOINTED TO READ THIS BOOK. BOTH BOOKS ARE GOOD BECAUSE THEY ARE THE SAME. TIP: IF YOU READ ONE, DON'T READ THE OTHER.

Lofty ideals...and a lot of common sense.......2007-06-03

This is one of my favorite time management books. It's written in a straightforward, to the point manner, and focuses on not on cliches, complicated lists or 'feel good' fluff but offers some sound techniques ('be early' and dejunk' being a couple of them) and is interwoven throughout with good values and ethics as well (do right, read the scriptures, taking care of others is one of the most productive things on earth, etc.).

I'll admit I'm still working on incorporating all these principles into my life with more or less success, but think this is one of the best basic expositions of the work ethic and how to have a fulfilling life (hint: you won't get one watching TV every night after work).

I like too that he focuses not just on top tier executives or athletes, but on people from all walks of life showing that everyone can make the most of what they have.

Recommended.

Don Aslett must be as much fun as a hangnail.......2006-07-25

I checked this book out because I'd bought How to Lose 200 Lbs in One Weekend on a friend's recommendation and got a lot out of it. I wasn't just disappointed -- I was amazed at what Aslett considers reasonable in the quest for productivity. If we followed Aslett's guidelines, we'd never stop to chat with a friend, would work through meals even if we were hungry (not that the meals would be worth stopping for -- Aslett considers spice to be "food clutter" and recommends sticking to unspiced food), eschew coffee breaks because lifting that cup to your lips takes time, time, time, rise earlier, work later and generally keep our noses to the grindstone at the expense of relaxation, recreation or pleasure of any kind.

This book reminded me of the old joke about the man who asks his doctor how to extend his life, and the doctor tells him to give up alcohol, women, and rich food. "You won't live longer, but it will seem like an eternity." Aslett may be able to cram forty-eight hours into one day, but what a miserable day it is.

a bit unrealistic.......2004-02-22

I found this book to be inspirational but unrealistic - unless you are a type "a" workaholic"- then it's o.k. I bought this book several years ago and have read it a couple of times and the impression I get every time - compulsive, obsessive and unrealistic

Be More Productive With The Time You Have.......2003-06-22

I just read How to Have a 48 Hour Day again. It's authored by someone I interviewed several years ago, Don Aslett. I read it every once in a while to see if I am still following some of the ways to be more productive with my time. It is the best time management book I've ever read. The way Don teaches how to treat time is remarkable.

Book Description

The Secret to Selling More reveals simple and practical secrets to effective and efficient sales and marketing. Using a down-to-earth style and common-sense examples, Mitch Goozé dares readers to rethink their sales and marketing functions, allowing anyone from the top executive to the first time sales person to unearth a more efficient way to increase sales. In a day when companies are eager to out-grow the competition, Goozé explains how to apply proven process management ideals, once used to revolutionize manufacturing, to streamline sales functions and ensure that the customer always comes first - and that sales soar.

Customer Reviews:

Solution selling that works.......2007-02-22

The second of the three Gooze books. Finding his work has made a terrific boost to my income and career. Every complex sales person, CEO should read and reread his stuff.

Mitch delivers in a big way.......2007-01-26

Initially introduced to Mitch Gooze as a Vistage guest speaker, he was kind enough to offer his book "The Secret to Selling More". What a wealth of knowledge in a concise easy to read format. Much of the case studies had to do with the notion of forgoing the traditional external salesperson approach and moving in the direction of internal sales representatives (ISR's). My company sells a service not a commodity...I phoned Mitch with questions on the how-to of implementing his strategies in a service environment, he was gracious enough to return my call with a matter of hours and share with me very insightful thoughts, guidance and direction relative to applying the concepts of selling a commodity via ISR's without hesitation. I never expected such a meaningful conversation with his earnest and sincere desire to assist myself and company. I would encourage everyone struggling with ineffective traditional sales methods to read this book! Thanks Mitch!

Why hasn't your sales training worked?.......2006-10-11

Reviewed by Stephanie Rollins for Reader Views (9/06)

"The Secret to Selling More" by Mitch Gooze poses the question, "Are you happy with the performance of your sales force?" Of course, everyone wants more sales. The question is how to get everyone to sell like the top performer of the sales force. Also, is your top performer maximizing his or her potential? Do you need to set your goal higher than the performance of the top performer?

Gooze focuses on effectiveness and efficiency. He defines efficiency as "increase in sales' performance at the same or lower cost of selling, or by achieving the same sales' performance at a lower cost of selling." In this section he encourages old-school salespeople to not be in the field as much.

He explains that the one-on-one attention to clients has proven not to be as valued as it used to be. He encourages more phone contact and internet contact. He also explains that this keeps the salespeople near the customer service people. This helps when a client calls for assistance. The salespeople can reach the customer service department much more easily than if they are in a field, placed on hold.

"Improved effectiveness indicates sales' ability to sell more of the "right" customers "right." Why waste time with people who clearly are not your potential clients? Also, know who your clients are and how to sell to them.

Throughout the book, I kept thinking that he was referring to the need to "brand." The new paradigm is to think how to establish a brand. In the end of the book, he did touch on the subject. According to Gooze, branding is "A brand is a short-hand trigger for the positioning in the buyers' mind to remind them of what they get from buying this product or service. Branding is important in order to keep the customer's attention and loyalty on that specific company."

"The Secret to Selling More" is easy to read. It is broken down into sections, which simplifies the book. I did not find the book all that useful, but I think old-school salespeople may.

I grew up with a reliance on technology, as did most people under the age of 30. Therefore, it is instinctual to rely on technology for my relationships with my clients. For anyone who does not do so, this book may be an aid.

This is a book to share with your co-workers...AND your boss!.......2006-03-25

This book is worth the read, for the really funny and interesting stories alone. No matter where you fit in your company...how large or small your company is...or how efficient or broken your marketing and sales departments might appear...this book has insight and tips that make sense and are easily applied. This isn't your typical high-brow, I know better than you, type marketing book. I read this book over a weekend and went into work recharged with eyes wide open. This is that one book you buy for your whole team.

Thought Provoking.......2005-04-06

I found the information presented in this book to be both fresh and thought provoking (I read it twice). I have read a lot of sales training books and it is rare to find one that truly presents new ideas and ways of looking at the sales/marketing process. I found the anecdotal references to be insightful and useful in relation to my own day to day business. Mitch Gooze has a entertaining style backed up by experience and a clear, strong thinking process. The aspects of marketing and the responsibilities of marketing particularly on pages 132-136 really hit home for me as did the strength of positioning statements. The premise that personal visits may or may not be necessary should cause a lot of salespeople to reconsider what they assume to be the benefits of personal sales calls.

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The Credit Power Handbook for American Consumers: How to Improve Your Personal Credit in the Next 90 Days and Get All the Money You Need/Bk and Cssts
Daniel K. Berman
Manufacturer: Creditpower Publishing Company
ProductGroup: Book
Binding: Hardcover

Consumer Behavior | Marketing & Sales | Business & Investing | Subjects | Books
Credit Ratings & Repair | Personal Finance | Business & Investing | Subjects | Books
ASIN: 0929148002

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