The Making of Harrod's Dynamics (Studies in the History of Economics)

Book Description

This book inquires into the origin and early development of Roy Harrod's notion of economic dynamics. It examines how Harrod gathered the analytical, methodological and epistemic components of his theory and how these are logically connected. It shows that the organizing concept is the instability principle, a premise rather than a result of Harrod's trade cycle theory. The relationship of Harrod's dynamics with the "orthodox theory" and with the alternative approaches to dynamics is also examined.

The Making of Harrod's Dynamics (Studies in the History of Economics)

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The Making of Harrod's Dynamics (Studies in the History of Economics)
Daniele Besomi
Manufacturer: Palgrave Macmillan
ProductGroup: Book
Binding: Paperback
ASIN: B000OT5JW6

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Executive Report on Strategies in Jordan, 2000 edition (Strategic Planning Series)
The Jordan Research Group , and The Jordan Research Group
Manufacturer: Icon Group International
ProductGroup: Book
Binding: Ring-bound

Strategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
General | Business & Investing | Subjects | Books
ASIN: 0741827905

Book Description

Jordan has recently come to the attention to global strategic planners. This report puts these executives on the fast track. Ten chapters provide: an overview of how to strategically access this important market, a discussion on economic fundamentals, marketing & distribution options, export and direct investment options, and full risk assessments (political, cultural, legal, human resources). Ample statistical benchmarks and comparative graphs are given.

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The Developers.......2001-02-21

firs of all i would pay to thank to the author of the book and then i would say that i am really impressed by the mind of the author any person can get knowldege from the endeavor of the author

Treasury Operations and the Foreign Exchange Challenge : A Guide to Risk Management Strategies for the New World Markets (Wiley Finance)

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Treasury Operations and the Foreign Exchange Challenge : A Guide to Risk Management Strategies for the New World Markets (Wiley Finance)
Dimitris N. Chorafas
Manufacturer: NY
ProductGroup: Book
Binding: Hardcover
ASIN: B000MUAJGI

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Field Casework: Methods for Consulting to Small and Startup Businesses (Entrepreneurship & the Management of Growing Enterprises)
Lisa K. Gundry , and Aaron Buckho
Manufacturer: Sage Publications, Inc
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
Consulting | Industries & Professions | Business & Investing | Subjects | Books
Management | Management & Leadership | Business & Investing | Subjects | Books
General | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
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The Concise Guide to Becoming an Independent Consultant

The Consultant's Toolkit: High-Impact Questionnaires, Activities and How-to Guides for Diagnosing and Solving Client Problems

Million Dollar Consulting (TM) Toolkit: Step-By-Step Guidance, Checklists, Templates and Samples from "The Million Dollar Consultant"

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Streetwise Small Business Book of Lists: Hundreds of Lists to Help You Reduce Costs, Increase Revenues, and Boost Your Profits (Adams Streetwise Series)

ASIN: 0803972016

Book Description

"An indispensable guide for students who consult to businesses." --Jerry Katz, Series Editor Thousands of students participate in fieldwork experiences every year. Field Casework addresses the common questions and concerns of students engaging in consulting projects for small and startup businesses. Offering practical guidance, this informative text supports and directs the reader from the initial project assignment and client meeting to the closing presentation and exit meeting. Primary chapters are devoted to establishing client relationships, conducting the information search, maintaining a cohesive student consulting team, and developing recommendations for the client business. A unique feature of this book is the incorporation of student reactions, responses and advice in each chapter. Information about the role of the Small Business Administration, and Small Business Institutes, confidentiality, and ethical considerations is included in two appendixes. This book is an excellent resource and essential guide for students of management, organizational studies, economics, and marketing or a variety of other courses that require consulting projects. The real-world examples, sound methods, and student feedback provided make Field Casework an extremely relevant text. ^B^

Book Description

O'Dwyer's Directory identifies more than 11,000 PR and investor relations pros by name at 4,400 companies and 2,100 trade associations. There are listings on 85 Federal Government departments. Many companies describe the duties of their PR departments and some list budgets. Companies and associations have separate geographical indexes and are sorted by 36 industrial categories from aerospace to utilities. Listings include the major publicly-owned companies and those ranked by business magazines.

Book Description

Now you can get the knowledge, tools, and strategies you need to do business in the networked economy. FOUNDATIONS OF NET-ENHANCED ORGANIZATIONS explores the ways in which organizations, particularly profit-making organizations, can become technically and operationally proficient in an increasingly networked world. Covering a broad range of topics, this latest addition to Wiley’s new series on Net-Enhanced Organization (NEO) provides you with valuable insights into why the revolution in networked enterprises makes sense from an economic standpoint, presents a layman’s view of how the underlying information technologies actually work, and equips you with corporate strategies, business models, and marketing tactics for introducing successful net-enhanced systems.

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Fantastic Marketing Book Without The Jargon

If you could only buy one marketing book ...

Best book I have found on Marketing Tactics

A Complete Marketing Education

A recommended "how-to" primer, reference, and resource guide

The Marketing Manager's Handbook: The Keys to Sales and Marketing Success
Eric Gagnon
Manufacturer: Internet Media
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
Multilevel | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
Business & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
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The Fundamentals of Business-to-Business Sales & Marketing

Excel for Marketing Managers (Excel for Professionals series)

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Sales and Marketing the Six Sigma Way

ASIN: 1884640044

Book Description

The Marketing Manager's Handbook details the proven techniques required for the planning, development, and successful execution of marketing programs for companies of all sizes selling their products in business-to-business, trade, high-technology, and industrial markets.

The definitive A-to-Z marketing reference for marketing, sales, and product management professionals, The Marketing Manager's Handbook is the 512-page desktop reference for marketing executives who want to improve the implementation and effectiveness of their marketing programs, to increase sales for their companies.

Using real-world marketing techniques proven successful in a wide variety of companies and industries, The Marketing Manager's Handbook provides the practical insights and the advice marketing professionals need to enhance their professional development, and to increase their chances for sales success in any marketing project.

The Marketing Manager's Handbook details the essential principles and tradecraft required to execute successful business-to-business marketing projects in today's challenging global environment:

• Keys to developing effective marketing plans and prospect selection; • Executing sales and inquiry-generating advertising and direct mail programs; • Developing effective marketing collateral; • Using the Internet to promote and sell business-to-business products and services; • Successful trade show planning, presentation and execution; • Implementing no-nonsense, sales-boosting PR programs; • Marketing for start-ups and new product launches; • Sales turnarounds; • Many more practical marketing techniques proven in real-world applications

The only goal of any marketing program is to generate sales. And the best way for marketing managers to meet this goal is through clear and persuasive presentation of their product's most compelling sales benefits, and basic, down-on-the-ground marketing execution. The Marketing Manager's Handbook is every B2B marketing manager's step-by-step roadmap for planning and executing the major marketing activities required for sales success in any company marketing project.

Truly comprehensive in scope, covering 512 pages and featuring over 140 actual, proven examples of successful marketing projects and informative sidebars, The Marketing Manager's Handbook is the indispensable desktop companion for successful planning, execution, and management of virtually any marketing project faced on-the-job by today's B2B, trade, industrial, and high-technology marketing professional.

Customer Reviews:

Fantastic Marketing Book Without The Jargon.......2007-06-12

I spent hours trying to find a book that was specific to the industry I worked in - Business to Business/Industrial. There was nothing available in local stores. After finding, ordering and receiving The Marketing Managers Handbook I am convinced that if you do work in this industry, it is the best investment you could make for the marketing department of your company. I bought copies for everyone in the Marketing Team and it has really helped them implement and share ideas on a local basis.

Funnily enough, the book even cited examples of marketing completed by our US parent company - that's how specific this book was! Love it and recommend it.

If you could only buy one marketing book ..........2007-04-27

... this should be the one you get. Eric Gagnon has packed more information into this book than any other marketing book I've seen. It's not filled with tons of theory or high level strategy. Instead, The Marketing Manager's Handbook literally helps you roll up your sleeves and get started.

You'll find excellent information and hands-on guidance in the following areas:
- Determining the appropriate marketing mix
- Effective messaging that conveys the "right" positioning
- Creating marketing deliverables
- Planning & executing direct mail & advertising campaigns
- Web site planning, design & launch
- Leveraging the internet to grow your business
- Maximizing your trade show opportunities
- and much more.

You get more good advice in EACH chapter of The Marketing Manager's Handbook than you generally get in an entire book by other authors on this topic.

If you're ready to get your marketing engine in gear, get this book!

Best book I have found on Marketing Tactics.......2004-07-16

Most marketing books want to deal with big picture topics like strategic planning, competitive analysis and market research. Speaking from experience, these are topics that take up a small percentage of the time for most real-life marketers at B2B corporations. Most of my time is spend on implementing marketing tactics to increase the number of sales leads that my company recieves. This book is the best book I have found for providing real-life advice on how to successfully implement the major marketing tactics that you should be using to increase sales at your company. I have been looking for a book like this for years.

A Complete Marketing Education.......2003-10-27

If you are looking for a book on marketing that covers every aspect of marketing including direct mail, advertising, trade shows, planning, metrics to measure success, writing copy, internet marketing, special problems of startups, and marketing turnarounds this is a book that you will want to put at the top of your list of possibilities. "The Marketing Manager's Handbook" is filled with knowledge distilled down to an understandable level and replete with illustrations and example that clearly show exactly what the author is discussing. Mr. Gagnon has a great knack for describing each concept in sufficient detail that the reader can follow along and comprehend, and yet knowing when to stop and move on to the next topic. This ability keeps the entire book tight, concise, and informative even though it is almost 500 pages. Examining in detail both the practical and theoretical sides of marketing "The Marketing Manager's Handbook" is a complete marketing education and a very highly recommended read.

A recommended "how-to" primer, reference, and resource guide.......2003-09-14

Authoritatively written by Eric Gagon (President of GAA, a successful marketing, product development, and professional development consulting firm), The Marketing Manager's Handbook presents practical and proven marketing techniques for business-to-business, trade, industrial, and high technology markets. Step-by-step guidelines, extensive examples and illustrations, warnings of common pitfalls, and more, fill the pages of this exhaustive and very highly recommended "how-to" primer, reference, and resource guide for anyone charged with sales and marketing managerial duties and responsibilities for operation ranging from a small localized operation right up to an international conglomerate.

Book Description

In this book, Aaron Forsberg presents an arresting account of Japan's postwar economic resurgence in a world polarized by the Cold War. His fresh interpretation highlights the many connections between Japan's economic revival and changes that occurred in the wider world during the 1950s.

Drawing on a wealth of recently released American, British, and Japanese archival records, Forsberg demonstrates that American Cold War strategy and the U.S. commitment to liberal trade played a central role in promoting Japanese economic welfare and in forging the economic relationship between Japan and the United States. The price of economic opportunity and interdependence, however, was a strong undercurrent of mutual frustration, as patterns of conflict and compromise over trade, investment, and relations with China continued to characterize the postwar U.S.-Japanese relationship.

Forsberg's emphasis on the dynamic interaction of Cold War strategy, the business environment, and Japanese development challenges "revisionist" interpretations of Japan's success. In exploring the complex origins of the U.S.-led international economy that has outlasted the Cold War, Forsberg refutes the claim that the U.S. government sacrificed American commercial interests in favor of its military partnership with Japan.

Customer Reviews:

Excellent Treatment.......2007-05-24

There have been several prominent books and journal articles on Japan's postwar economic success (my personal favorite is The Misunderstood Miracle: Industrial Development and Political Change in Japan (Cornell Studies in Political Economy)). However, understanding the true nature of this flourishing is a somewhat different matter. While Friedman addresses the ECONOMIC aspects, Fosberg ably addresses the political and diplomatic aspects.

Prior to the War, Japan had been a major industrial power, and while a stupendous amount of plant and materiel had been physically destroyed by Allied bombing, it was clear that Japan possessed the trained personnel and deepened industrial institutions to recover. What was not clear, however, was if the US political establishment had the will or vision to help out.

Political establishments are heterogenous things, with complicated networks of competing and colluding interests; and while this is something so obvious it ought to be vapid, it's a point usually overlooked by ideologically zealous historians. For those interested in a serious, well-documented treatment of how the network of myriad US interests coalesced towards a strategy of helping Japan develop, and then integrate into the US economic sphere, this is a good beginning.

Students of economics will possibly be perturbed because Forsberg does not strictly adhere to neoliberal economic orthodoxy. This book tends towards neutrality on controversial issues in development economics, and rather, deals with what actors expected to happen as a result of the policies they pursued. So, for example, for much of the period covered the US Congress wavered between accommodating Japanese home markets protection (for the purpose of defeating Communism in the region) and demanding that the Japanese authorities open their market to US goods. An orthodox economist might object that protecting domestic markets was a stupid "payout" for either Japanese or US constituencies generally, but the point is that in 1950 very few political actors anywhere thought such things.

In general, the account tends to be fairly favorable to the US polity in terms of "generosity" (in this case, willingness to sacrifice short-term regional preferences for long-term success in the project of Japanese development), and emphasizes the success of Japanese industry interests in protecting specific markets. At the same time, the difficulty of getting the US polity to support Japanese economic recovery is not ignored. The terms of the bilateral agreements with Japan were sometimes one-sided, allowing the USA bases without commitments to actually defend Japan. Partly this was an ugly byproduct of the fact that Japan had become a US client by virtue of defeat in a war; but it also reflected internal divsions in the Japanese polity over the relationship with the USA.

In any respects, the book is an outstanding companion to the above-mentioned Friedman book on the economics of Japan's development. While Friedman emphasizes the overlooked entreprenuerial aspect, Forsberg explains the institutional and diplomatic aspect that actually prevailed. Readers of varing ideological or economic dogmas may draw their own conclusions based on what actually followed.

excellent source of information.......2000-06-12

in my world history class i was doing a project on the japanese economic miracle after world war ii. this was the main source of information i used. i thought that this book was full of information involving the japanese and their sturggle to gain economic success. this book also taught me a lot about how the americans felt about the japanese. although in war they were enemies, after the war, since the US occupied Japan, due to their help, the japanese were able to get the success they wanted. if you are working on a project or just want to know about the japanese economic miracle, then i strongly suggest this book.

Book Description

Geography, history, people, language, culture, traditions, economy, government, politics, constitution, places to visit, info for travelers.

Gibraltar Offshore Investment and Business Guide (World Offshore Investment and Business Library)

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Gibraltar Offshore Investment and Business Guide (World Offshore Investment and Business Library)

Manufacturer: International Business Publications, USA
ProductGroup: Book
Binding: Library Binding

Exports & Imports | Economics | Business & Investing | Subjects | Books

International | Economics | Business & Investing | Subjects | Books

General | Popular Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

General | International | Business & Investing | Subjects | Books

General | Investing | Business & Investing | Subjects | Books

General | Europe | Travel | Subjects | Books

Book Description

Detailed information on conducting offshore business and investment activity in the country. Updated annually, available on a CD-ROM.

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Gibraltar Offshore Investment Guide

Manufacturer: International Business Publications, USA
ProductGroup: Book
Binding: Paperback

General | Popular Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

General | Investing | Business & Investing | Subjects | Books
ASIN: 073979504X

Gibraltar Investment & Business Guide (World Investment and Business Library)

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Gibraltar Investment & Business Guide (World Investment and Business Library)
USA International Business Publications
Manufacturer: International Business Publications, USA
ProductGroup: Book
Binding: Paperback
ASIN: 0739718983

Book Description

This investment guide contains basic information on economy, business, export-import and investment climate, opportunities and regulations. Provides strategic information on economy, industrial development, banking, and government. Includes information on the most important business contacts and business travel. Updated annually.

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