After Full Employment: European Discourses on Work and Flexibilty (Work & Society)

Customer Reviews:

Excellent quality.......2007-07-18

...but crappy design. I equate it to Ford where quality is job 1. Unfortunately design is job 233 and far more important because no amount of quality can make up for crappy design.

The quality of sound from these headphones is great. I like the sound a lot. They sound very good, honestly. But the design is very unforgiving like many motorola products. The headphones hurt my ears after only a short while listening. There is no cushioning to the edges of the ear piece, unless you count the very thin hard rubber edge. I do mean hard.

The mike is nice being where it's loctated, but it's completely retarded that one headphone is 12 inches longer than the other from the center point. It's just so awkward to use this way. The jack not being a standard size or style makes it impossible to change to another set so you're stuck with headphones made for the phone but if there were something else available I would gladly switch. The mike also induces a lot of noise and has poor pickup. People on the other end often keep asking you to repeat yourself unless you're located in a very quiet location.

5 stars for the sound but I'm afraid it's 1 overall.

Book Description

The Microsoft .NET Framework is here, but COM will be a valuable part of the Windows programmer's armory of technologies for years to come. This book explains how and where COM fits into the new .NET world. It also demonstrates the new technologies that are available in .NET, and it shows how to interoperate between COM and .NET. It's essentially a "one-stop shopping" resource for COM programmers who want to work with .NET. The authors use both theoretical and practical approaches-explaining how the mechanisms work and also providing practical advice plus code to show how to approach interoperability in practice. By the end of this book, readers will understand topics such as the place of COM in the .NET world, what's new in .NET for COM programmers, how to use Microsoft Visual Studio® .NET to write "traditional" COM objects, how to use COM objects in .NET code, and how to use .NET objects as COM objects.

Book Description

This digital document is an article from CMA Management, published by Society of Management Accountants of Canada on March 1, 2002. The length of the article is 1242 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Show me the dough: CMA Mark Powell gets the franchise recipe right for one of Canada's best-managed companies. (Profile).(Boston Pizza)
Author: John Cooper
Publication: CMA Management (Magazine/Journal)
Date: March 1, 2002
Publisher: Society of Management Accountants of Canada
Volume: 76 Issue: 1 Page: 46(2)

Distributed by Thomson Gale

Average customer rating:

Great tips and new chuckles for fans of Ultra-Violet!
Making Money for Retirement

Show-Me The $Dough$
Carl T. Shepherd
Manufacturer: Rexdale Publishing Company
ProductGroup: Book
Binding: Mass Market Paperback

General | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

New Business Enterprises | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

Small Homes & Cottages | Home & Garden | Subjects | Books
ASIN: 0967566711

Customer Reviews:

Great tips and new chuckles for fans of Ultra-Violet!.......2003-09-02

Have you ever seen a new business start up and think to yourself, " Boy I wish I had thought of that!"? Well this book is the answer. It is chocked full of ideas of things you can do to start your own business. Carl T. Shepherd has so many good ideas and some of them are from his childhood, which you will get to read about along with stories about his amazing mother Ultra-Violet. I highly recommend this book to anyone who needs some new ideas about starting up a business, or just anyone who likes to hear about the old days and needs a good laugh.

Making Money for Retirement.......2003-01-15

I was attracted to this book because of the funny cover. I discovered a couple of other things too. First, Mr. Shepherd has written some pretty funny stories about his family and their job hunting. I was also impressed with the number of jobs that can be started with almost no money. Not every job is for everyone for sure, but it was really helpful to be able to start thinking about what I already have that can be used to start a small business. Thank you Mr. Shepherd.

Customer Reviews:

Use this book if you plan a traditional job search.......2001-07-03

I reviewed this book for Learning A Living; A Guide to Planning Your Career and Finding A Job for People with Learning Disabilities, Attention Deficit Disorder and Dyslexia. Here is what was in the Annotated Bibliograpy

A comprehensive book on searching for vacancies rather than creating a job.Exercises to determine career interests, networking, interviews, and handling offers. Recommends that you contact people to review your plan for marketing your career. Suggests win-win negotiating techniques for salary negotiating. Most forms do not work for people who have dyslexia or learning disabilities.

An outstanding, comprehensive guide to finding the right job.......1999-03-01

Dyer guides you step by step through the job search process. With exercises that help you find your marketable job skills and interests, this book will show you where to look for the perfect job for you. I highly reccommend The Ultimate Job Search Survival Guide for people at any stage in their career.

Book Description

By the time a baby, born this year, is ready for college in 2021, the cost of a four-year private education will be upwards of a quarter of a million dollars. What can parents do to prepare for this astronomical bill? Start saving now!

This insider's guide shows how to do it. It offers expert advice to put away as much as possible, under the best possible circumstances, and covers everything from individual state savings plans ("529s") to the tax implications on financial aid.

And it's all written by experts–financial-aid officers. No matter if they are saving for one child or five, parents will find tips and strategies to make a difference.

Green investment, green return: How practical conservation projects save millions on America's campuses

Average customer rating:

Green investment, green return: How practical conservation projects save millions on America's campuses
David J Eagan
Manufacturer: National Wildlife Federation
ProductGroup: Book
Binding: Unknown Binding

College Guides | Education | Reference | Subjects | Books

General | Conservation | Outdoors & Nature | Subjects | Books
ASIN: 0945051654

CNT teaches school district how to protect data, save money.: An article from: Community College Week

Average customer rating:

CNT teaches school district how to protect data, save money.: An article from: Community College Week
Patty Barkley
Manufacturer: Cox, Matthews & Associates
ProductGroup: Book
Binding: Digital

Book Description

This digital document is an article from Community College Week, published by Cox, Matthews & Associates on October 13, 2003. The length of the article is 655 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: CNT teaches school district how to protect data, save money.
Author: Patty Barkley
Publication: Community College Week (Newspaper)
Date: October 13, 2003
Publisher: Cox, Matthews & Associates
Volume: 16 Issue: 5 Page: S24(1)

Distributed by Thomson Gale

College Costs How Much?! The Workbook to Help You Save for School

Average customer rating:

A "must-have" in this day and age of spiralling college cost
Just the book I was looking for!
A guide for the perplexed

College Costs How Much?! The Workbook to Help You Save for School
Harold Simansky
Manufacturer: Educational Investments, LLC
ProductGroup: Book
Binding: Paperback

Budgeting & Money Management | Personal Finance | Business & Investing | Subjects | Books

General | Personal Finance | Business & Investing | Subjects | Books

College & Education Costs | Personal Finance | Business & Investing | Subjects | Books

Financial Planning Workbooks | Personal Finance | Business & Investing | Subjects | Books

Book Description

Are you overwhelmed by the dizzying number of ways to plan and save for college? Then this is the easy-to-use workbook for you. College Costs How Much?! answers the most frequently asked questions about investing for your child's education, such as:

What is the best way to save for college? Am I eligible for financial aid? What is the difference between savings plan alternatives, such as an Education Savings Account and a 529 Plan? What is the best 529 Plan for me? Are there savings programs for private school? As a grandparent, is there any way I can help out? And more!

By the end of this book, you should be ready to start saving for your child's future.

Customer Reviews:

A "must-have" in this day and age of spiralling college cost.......2004-08-10

College Costs How Much?!: The Workbook To Help You Save For School by investment advisor Harold Simansky is a highly practical guide to saving for the costs of school. From options to pursue financial aid, to the difference between an education savings account and a 529 plan, to ways grandparents can help out, savings programs for private school, and much more, College Costs How Much?! is a "must-have" in this day and age of spiralling college costs. Easy-to-use and packed with warnings for common financial pitfalls encountered by the college-bound.

Just the book I was looking for!.......2004-06-04

This is just the book I was looking for! I have tried other books and websites, but this is the only resource I have found that is easy to understand and provides ALL the information to actually develop a complete plan for my kid's college.

Another big plug for this book is it's simply written and clearly laid-out. At first, I was overwhelmed by all the intricacies of savings and all the information out there that I ended up backing off from the whole thing. With this book, I wasn't intimidated to pick it up and get going. I took it a chapter at a time, and it ended up being much easier than I thought. I would even say it was fun to read and feel like I was learning something and taking charge of my own money. Bottom line is this book helped me be a responsible parent. My kids will be better off thanks to this book.

A guide for the perplexed.......2004-05-11

Having just passed through tax season, and with daughter approaching her second birthday, I've had a nagging feeling that I ought to be doing something about saving for college. I'd heard about 529 plans, but the number of different plans made them seem overwhelming. Now Harold Simansky's book has set me straight.

I found it easy to read, with sort chapters, good examples, pictures, and charts. Now I have a clear idea of how to save for my daughter's education, and also how her grandparents can best contribute.

We're going to fully fund our retirements accounts (401K, Roth IRAs), lobby the grandparents to set up 529 plans for our daughter, and then revisit matters if we have anything cash left over. It may not pay for everything, but we'll have made our best and smartest effort thanks to "College Costs How Much".

Product Description

As you watch your daughter take her first steps or attend your son's soccer game, thoughts of your child attending a university or technical college may be distant at best. And when you look at the cost of higher education, you may think it's best to put those thoughts aside as long as you can. But exactly the opposite is true. Now is the time to start thinking about and saving for your child's education. This AAL member benefit will show you the importance of saving, help you set a savings goal and show you a variety of options for investing your child's education fund. It also contains a CD-ROM and worksheets to help with the calculations.

How to save our Catholic colleges: A guide for trustees, administrators, alumni, and religious orders

Average customer rating:

How to save our Catholic colleges: A guide for trustees, administrators, alumni, and religious orders
Richard W Waring
Manufacturer: R.W.Waring
ProductGroup: Book
Binding: Unknown Binding
ASIN: B00070U3BY

How to Save, Plan, & Pay for College (Bonus DVD Included)

Average customer rating:

How to Save, Plan, & Pay for College (Bonus DVD Included)
Richard W. Lewis
Manufacturer: Veris Entertainment, Inc.
ProductGroup: Book
Binding: Paperback
ASIN: 0977743802

Product Description

How to Save, Plan, and Pay for College is a guide to planning and paying for a childÕs college education. Mr. Richard W. Lewis, The College Planner, has written his latest book to assist parents and grandparents as they tackle the great task of saving for a college education. He spells out, in plain language, what hurdles are upon parents currently and also what they will need to watch out for in the future as they prepare themselves to have a child in college. This book is for all parents, no matter if your child is a junior in high school or just entering pre-school. Mr. LewisÕ down to earth advise will guide parents in accomplishing the task of getting their children in college and graduating with out going broke. Each book includes an informative DVD, which includes three sessions that are up close and personal, with the author. He talks directly to parents explaining important points that educate and assist them in their quest to provide for that all important college education. Included in the DVD is a set of tools, including saving and planning spreadsheets to help with the savings that may be needed in the future.

How To Send Your Child To The Right College And Save Thousands

Average customer rating:

How To Send Your Child To The Right College And Save Thousands
Barbara Pytel
Manufacturer: College Guidance Services
ProductGroup: Book
Binding: Paperback
ASIN: 0966384008

Book Description

Deciding on a college is one of the most poorly informed decisions we make. College Guidance Services reveals secrets every parent should know about preparing a child for college.

You will learn ways for you to find and save money that other students miss, what schools look for in you and how to present yourself, which people can help you the most, how to choose schools that give you the best prospects for happiness and success, and how to prepare a strategic plan that gets you what you want.

There ARE objective differences between schools, and this book will have you understanding those differences.

In chapter after chapter, Barbara Pytel tells you how to find financially sound schools that are positioned to help you the most. She also shows you how to position yourself to take advantage of the many sources of financial aid that exist from both obvious sources, and from hidden sources.

Choose to have a clear competitive advantage over the vast majority of students who blunder through the college choice process. A small investment in this book can save you thousands in the long Run.

Average customer rating:
Paine Webber How to Build a College Fund for Your Child: Save to Meet Tomorrow's Tuition Bill
Marion Buhagiar
Manufacturer: The Putnam Publishing Group
ProductGroup: Book
Binding: Paperback
ASIN: B000N8P0SG

Book Description

A fascinating photographic chronicle of Britain's industrial heritage.

Britain's landscape is rich with buildings and relics of the working lives of earlier generations. Organized by region, with inset maps and rich color photographs, Guide to Britain's Working Past provides visitors with excellent information on all the significant sites of Britain's industrial heritage, including travel, cost of admission, and hours of access.

Among the sites documented here are industrial, railway, and canal museums; factories and mills; coal mines, pottery factories, engines and engine houses; windmills and watermills; foundries and forges; canal locks and lifts; and unique curiosities such as the stone tramway at Haytor on Dartmoor or the Lace Museum in Nottingham.

With features on major regional specialties including the tin mines and steam engines of Cornwall, the windmills of Norfolk and the Fens, and the North Wales slate quarries, Guide to Britain's Working Past pays tribute to Britain's long and fascinating history of technological development. Color illustrations throughout.

Average customer rating:

A Valuable Text

Not recommended

Highly Recommended !

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
Jean-Noel Kapferer
Manufacturer: Kogan Page
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
General | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
Research | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
Similar Items:

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

Harvard Book Review on Brand Management (Harvard Business Review Paperback Series)

Building Strong Brands

Strategic Brand Management (3rd Edition)

Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

ASIN: 0749442832

Book Description

A comprehensive and practical review of the new rules of brand management.

Customer Reviews:

A Valuable Text.......2007-02-09

I am the Principal of Cohesion Inc, a marketing & business consulting organization, and also a part-time course director in the marketing faculty of the Schulich School of Business, York University in Toronto, Canada.

I believe that this text is a valuable addition to marketing and branding literature, especially given the insights it provides with respect to branding challenges in the European context.

Not recommended.......2005-11-03

I do not agree with the previous positive reviews.

First issue I have is with the language. The text is very wordy and convoluted. I do not find it clear and straightforward at all and, in my opinion, it does not make for a pleasant read. I think the problem might be due to the fact that the author is writing in English, not in his native language.

While there is (some) content, I found several questionable points, like statements that appear contradictory, explanations that do not make sense and factual inaccuracies.

If you are looking for a practical reference on how to manage and build a brand, how to systematically approach a real business situation, I would not recommend this book.

Highly Recommended !.......2005-03-02

This is an authoritative, well-researched textbook on global branding. Surprisingly, it reads lighter than its considerable bulk because author Jean-Noel Kapferer uses vivid examples of real companies and products to make his points. His branding war stories make the material easier to digest, but only to a point. This remains a textbook, with more than 50 tables in 497 pages, so don't expect to zip through it. However, it is an extremely useful single source about modern brand theory. If you are a casual marketer, as opposed to a serious student of branding, reap this book's rewards by referring to specific chapters to solve problems. You will find thorough answers and illuminating examples from companies worldwide. Kapferer keeps branding in perspective and recognizes that brands are built on successful businesses. We find this book genuinely valuable and strongly recommend it to anyone in marketing and corporate strategy development.

Average customer rating:

A big yawn
A holistic approach to brand architecture
A Terrific Book!
kapferer clarifies - brand management is in its infancy
Practical text, suitable for all marketing professionals.

Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
Jean-Noel Kapferer
Manufacturer: Kogan Page
ProductGroup: Book
Binding: Paperback

Strategy & Competition | Management & Leadership | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

ASIN: 0749420693

Book Description

Thousands of companies now recognize that brand names are their most valuable assets, but too often branding is merely a tactical decision, almost an afterthought. In this thought-provoking work, Jean-Noël Kapferer, an international authority on brand management and marketing, provides the most comprehensive model for strategic brand management to date. With hundreds of examples and case studies of brands throughout the world, Kapferer deals with the very essence and culture of branding and provides an overall philosophy for every aspect of brand management.

At the heart of the book is Kapferer's concept of the brand as a pyramid with three levels: the apex is the "kernel" or core identity; the middle is the style or personality; and at the bases are the underlying themes and advertising programs. A brand, Kapferer argues, is not a product, but the product's essence, its meaning, and its direction. Strategic brand management starts with a holistic understanding of this gestalt rather than its component parts: the brand name, logo, design or packaging, and image. This gestalt must be "managed," not just in marketing, but throughout the entire company.

The most successful brand managers, Kapferer explains, search for new opportunities and new markets through the explosive phenomenon of global branding. Kapferer takes the reader through a comprehensive list of benefits, dangers, and pitfalls, and also step-by-step through each of the globalization phases -- from name transitions to maintaining consistency. He describes the conditions under which global branding works best, and the appropriateness of a multi-domestic marketing mix as opposed to a global mix. He also deals with the corporate barriers to having global brands and the structural changes that corporations may have to undergo if they are to fully maximize the benefits of global branding. This hook, already a standard reference in Europe, brings branding in the U.S. into the 1990s.

Customer Reviews:

A big yawn.......2001-12-12

Nothing to see here...move along.

Kapferer promises "new approaches" and delivers the same tired pablum. Not worth the time it takes to read it--you won't find anything applicable in the book.

A holistic approach to brand architecture.......2000-03-14

This book is a comprehensive and holistic approach to brand architecture. The author presents an expanded view of the meaning and role of brands and gives a new dimension, deeper than the single, limited conceptualization of a brand as a product. The role of the organizational associations, of the culture values and the emotional imput is very well integrated to understand the multidimensional meaning of a brand. This book will help brand, marketing and/or commercialization managers to best leverage their corporate, range and product brands. Additionally, the insights presented to understand brand and company valuations are very well explained. This book, by Jean Noel Kapferer, can be complemented with books written by David Aaker.

A Terrific Book!.......1999-12-20

Unlike many brand experts who consider brand to be something that shifty marketers invent in dark rooms and then overlay on products, Kapferer suggests that there is an organic genesis to brand, having to do with the culture of the corporation that creates them. It's a refreshing concept, and one that is extremely valuable for the non-profit and service sectors, who don't usually create new products or services based on the latest market fad.

This is a much more conceptual approach to branding than I've seen in other works, and one that will serve as a good introduction to brand for someone who has no background in it. It's equally good, though, for someone who has trudged through other more tactical books, and even for someone who has a solid background in branding.

kapferer clarifies - brand management is in its infancy.......1997-10-25

Before brand image and positioning, other things are needed. Kapferer explains why these include : identity, vision/purpose, brand architecture and charter. All ways of integrating marketing as an organisation-wide learning process. Every brand owner needs a copy of this book. If you'd like to form a discussion group debating key lessons on branding (and when it is/isn't the most valuable corporate asset), please e-mail me at wcbn007@easynet.co.uk. Sincerely, Chris Macrae, author Brand Chartering Handbook & editor MELNET www.brad.ac.uk/branding/

Practical text, suitable for all marketing professionals........1996-06-10

Kapferer's scholarly investigation of ways of creating and managing brand-equity should be a welcome addition to the office-shelves of both corporate brand managers and professors of business schools. This book fills a pressing need for a comprehensive text of Brand Management that is grounded in sound theoretical concepts. While the majority of previously-published books on brand management have relied solely on providing shining industry exemplars, their theory-development leaves much to be desired. Instead, Kapferer provides a systematic and rigorous treatment of brand-equity creation and management, that should be appreciated by all who have serious interest in this aspect of contemporary marketing. The author holds a Ph.D. in marketing from Northwestern University and is a respected professor at HEC, France. One caveat that I may offer prospective readers is the multiplicity of examples of French companies that may be somewhat unfamiliar to an American audience. However, this last-mentioned issue may also be seen as an advantage, insofar as it reveals the branding issues in a global marketplace.

Book Description

This book provides a comprehensive picture of the location of technological innovation of multinational corporations in the European Union. The increasingly global research strategies of the world's largest firms are analyzed at a detailed regional level across the major EU countries. This innovative and well-researched book will be of great interest to students, academics and professionals in the area.

Multinational Corporations and European Regional Systems of Innovation [A book review from: Research Policy]

Average customer rating:

Multinational Corporations and European Regional Systems of Innovation [A book review from: Research Policy]
R. Narula
Manufacturer: Elsevier
ProductGroup: Book
Binding: Digital
ASIN: B000RQYTUO

Book Description

This digital document is a journal article from Research Policy, published by Elsevier in 2004. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:

Book Description

This law handbook contains information on basic business legislation, laws and regulatoins affecting export-import, business, foreign investments, property rights, taxation and banking. (Updated annually)

Monaco Business Law Handbook (World Business Law Handbook Library)

Average customer rating:

Monaco Business Law Handbook (World Business Law Handbook Library)
Igor Oleynik
Manufacturer: International Business Publications USA
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Online Books | Books & Reading | Literature & Fiction | Subjects | Books

International Business Publications | By Publisher | e-Docs | Formats | Books
ASIN: B00005R4YJ
Release Date: 2006-01-01

Book Description

Basic business legislation, laws, export-import regulations affecting business, business climate and contacts

Download Description

Basic business legislation, laws, export-import regulations affecting business, business climate and contacts

Books:

Books Index

Books Home

Recommended Books