An Economic Spurt That Failed: Four Lectures on Austrian Economic History
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    An Economic Spurt That Failed: Four Lectures on Austrian Economic History

    Manufacturer: Princeton Univ Pr
    ProductGroup: Book
    Binding: Hardcover

    Economic ConditionsEconomic Conditions | Economics | Business & Investing | Subjects | Books
    MacroeconomicsMacroeconomics | Economics | Business & Investing | Subjects | Books
    MicroeconomicsMicroeconomics | Economics | Business & Investing | Subjects | Books
    GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
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    Economic ConditionsEconomic Conditions | International | Business & Investing | Subjects | Books
    ASIN: 0691042160
    An Economic Spurt That Failed. Four Lectures in Austrian History.
    Average customer rating: Not rated
      An Economic Spurt That Failed. Four Lectures in Austrian History.
      Alexander Gerschenkron
      Manufacturer: Princeton University Press 1977.
      ProductGroup: Book
      Binding: Hardcover
      ASIN: B000L6F9P4

      The French Road To  European Monetary Union (French Film Directors)
      Average customer rating: 5 out of 5 stars
      • Superbly written account of the move to EMU
      • Superbly written account of the move to EMU
      • A well-balanced, thoughtful study
      • A superb account of the move to EMU
      • The best political study of French economic policy available
      The French Road To European Monetary Union (French Film Directors)
      David J. Howarth
      Manufacturer: Palgrave Macmillan
      ProductGroup: Book
      Binding: Hardcover

      GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
      Money & Monetary PolicyMoney & Monetary Policy | Economics | Business & Investing | Subjects | Books
      Public FinancePublic Finance | Economics | Business & Investing | Subjects | Books
      GeneralGeneral | Business & Investing | Subjects | Books
      GeneralGeneral | Europe | History | Subjects | Books
      GeneralGeneral | France | Europe | History | Subjects | Books
      IdeologiesIdeologies | Politics | Nonfiction | Subjects | Books | Communism & Socialism | Radical Thought
      ASIN: 0333920961

      Book Description

      The logic behind European monetary cooperation and integration can only be understood through an examination of French efforts to maximize their monetary power in relation to Germany and America. This book provides a detailed and historically-informed study of the motives and economic and political attitudes that shaped French policy on European developments over a 30-year period, from the collapse of the International Monetary System in the late 1960s and early 1970s through to the start of EMU on January 1, 1999.

      Customer Reviews:

      5 out of 5 stars Superbly written account of the move to EMU.......2002-09-07

      Having read several books on the move to EMU, this is definitely one of the most thoughtful and incisive (and by far the best written!!). Clearly the French perspective on the EMS and EMU is absolutely crucial to understanding why European monetary integration happened at all. Well done! This book enters into impressive detail about the French perspective but places the development of French policy clearly in the context of wider European developments so that the non-specialist can follow the text and learn about monetary integration more generally.

      5 out of 5 stars Superbly written account of the move to EMU.......2002-09-07

      Having read several books on the move to EMU, this is definitely one of the most thoughtful and incisive (and by far the best written!!). Clearly the French perspective on the EMS and EMU is absolutely crucial to understanding why European monetary integration happened at all. Well done! This book enters into impressive detail about the French perspective but places the development of French policy clearly in the context of wider European developments so that the non-specialist can follow the text and learn about monetary integration more generally.

      5 out of 5 stars A well-balanced, thoughtful study.......2002-02-13

      This is a well-balanced, thoughtful study of French policy on European monetary integration. For those looking to understand EMU go no further!

      5 out of 5 stars A superb account of the move to EMU.......2002-02-13

      This is a detailed yet highly readable account of the reasons why the French sought European monetary integration. I recommend it all those interested in why the French embraced EMU.

      5 out of 5 stars The best political study of French economic policy available.......2001-02-17

      A detailed yet wonderfully readable account of the development of French policy on European monetary cooperation and integration from 1968 to the start of European Monetary Union in 1999. If you want to understand why the Europeans (led by the French) moved to EMU look no further. Unlike many accounts of the move to EMU, this book is neither too theoretical nor too economics-orientated. Howarth's convincing study is set in the context of French economic power objectives in relation to the Americans and the Germans.
      FRENCH ROAD TO THE EUROPEAN MONETARY UNION
      Average customer rating: Not rated
        FRENCH ROAD TO THE EUROPEAN MONETARY UNION
        DAVID J. HOWARTH
        Manufacturer: Palgrave Macmillan
        ProductGroup: Book
        Binding: Paperback
        ASIN: B000OV7EYK

        SSL & TLS Essentials: Securing the Web
        Average customer rating: 4.5 out of 5 stars
        • Great book for anyone who want to Use SSL & TLS
        • Excellent book for fundamentals of SSL
        • Probably the best book on SSL
        • Good programmers SSL/TLS reference
        • Good overview, no samples, little HTTP detail, poor dev supp
        SSL & TLS Essentials: Securing the Web
        Stephen A. Thomas
        Manufacturer: Wiley
        ProductGroup: Book
        Binding: Paperback

        EncryptionEncryption | Security & Encryption | Web Development | Computers & Internet | Subjects | Books
        PrivacyPrivacy | Business & Culture | Computers & Internet | Subjects | Books
        E-CommerceE-Commerce | Business & Culture | Computers & Internet | Subjects | Books
        Network SecurityNetwork Security | Networking | Computers & Internet | Subjects | Books
        NetworksNetworks | Networks, Protocols & APIs | Networking | Computers & Internet | Subjects | Books
        GeneralGeneral | Networks, Protocols & APIs | Networking | Computers & Internet | Subjects | Books
        InternetInternet | Home Computing | Computers & Internet | Subjects | Books | Internet & Education | Online Searching | Web Browsers | Web for Kids
        GeneralGeneral | Computers & Internet | Subjects | Books
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        Similar Items:
        1. SSL and TLS: Designing and Building Secure Systems SSL and TLS: Designing and Building Secure Systems
        2. Digital Certificates: Applied Internet Security Digital Certificates: Applied Internet Security
        3. HTTP Essentials: Protocols for Secure, Scaleable Web Sites HTTP Essentials: Protocols for Secure, Scaleable Web Sites
        4. Network Security with OpenSSL Network Security with OpenSSL

        ASIN: 0471383546

        Book Description

        "Great writing . . . a clear introduction to the most widely deployed security technology in the Internet."-Paul Lambert, former co-chair of IETF IPSEC working group

        The Secure Sockets Layer (SSL) and Transport Layer Security(TLS) protocols form the foundation for e-commerce security on the World Wide Web, verifying the authenticity of Web sites, encrypting the transfer of sensitive data, and ensuring the integrity of information exchanged. Now-for the first time the details of these critical security protocols are available in a complete, clear, and concise reference. SSL and TLS Essentials provides complete documentation of the SSL and TLS protocols, including advanced and proprietary extensions never before published. The book thoroughly covers the protocols in operation, including the contents of their messages, message formats, and the cryptographic calculations used to construct them. The text also includes an introduction to cryptography and an explanation of X.509 public key certificates. Stephen Thomas, author of IPng and the TCP/IP Protocols, presents this complex material in a clear and reader-friendly manner. The book includes more than 80 figures and illustrations to supplement its text, and it describes SSL in the context of real-world, practical applications. Readers will immediately understand not only the academic principles behind he security protocols, but how those principles apply to their own network security challenges.

        The book includes:
        * Full details of Netscape's SSL and the IETF's TLS protocols, with differences between the two clearl highlighted and explained
        * A concise tutorial in cryptography
        * Complete coverage of Netscape's International Step-Up and Microsoft's Server Gated Cryptography implementations
        * A description of X.509 public key certificates
        * Details on implementing backwards compatibility among previous versions of SSL and TLS
        * A thorough security checklist with explanations of all known attacks on SSL implementations, along with appropriate countermeasures.

        The CD-ROM contains convenient electronic versions of the book for:
        * Windows(r) CE handheld computers
        * Adobe(r) Acrobat Reader for PCs

        Visit our Web site at www.wiley.com/compbooks/

        Customer Reviews:

        5 out of 5 stars Great book for anyone who want to Use SSL & TLS.......2001-09-07

        I'm new in Network programming and I'm very interested in
        Internet programming so, i wanted to start with some internet protocols like HTTP by Stephen Thomas "> if u r interested you should go ahead and buy this book

        5 out of 5 stars Excellent book for fundamentals of SSL.......2001-01-22

        It has been an eye-opener for me in understanding the concepts of SSL. A must read book for people to get a head start with SSL.

        4 out of 5 stars Probably the best book on SSL.......2001-01-06

        A fantastic book on SSL/TLS. Enlightened me with lots of information which I searched for on web but couldn't find.

        By the way, there is some mistake in the book.

        Page 48, Figure 3.3: The 'pending read state' is not copied to 'actual read state' upon receiving a change cipher spec(message number 6) from the client. Fortunately, it is correct in page Page 50, Table 3.6, step 6.

        4 out of 5 stars Good programmers SSL/TLS reference.......2000-10-31

        Anyone who has ordered a book from Amazon.com or made a stock trade via an online broker has used SSL, or Secure Socket Layer. SSL, created by Netscape for managing the security of transmissions on the Internet, is a method of encrypting sensitive data. The "socket" part of the term refers to the sockets network transmission method of passing data back and forth between a client and a server program on a network. SSL is ubiquitous; it is an essential part of every browser shipped today.

        SSL and TLS (Transport Layer Security) are essentially the same protocol. While SSL was originally designed by Netscape, the company has since offered SSL as a proposed standard protocol to the World Wide Web Consortium and the Internet Engineering Task Force, and it has since been renamed TLS.

        SSL and TLS Essentials provides a thorough look into the inner workings of SSL. The book assumes a basic understanding of cryptography and gets right into the nitty-gritty of SSL functionality. The book is designed for those who need an in-depth and comprehensive look at the inner workings and mechanics of SSL, such as system administrators of e-commerce systems or SSL programmers.

        This review of mine originally appears at http://www.securitymanagement.com/library/000934.html

        3 out of 5 stars Good overview, no samples, little HTTP detail, poor dev supp.......2000-07-20

        I got this book to enable SSL support for a custom built web server and web proxy. There are no SSL conversation samples in this book, although conversations are documented and the details are described. There is also very little help for HTTP-specific scenarios (everyone knows HTTP is the biggest user of SSL), especially HTTP proxy servers, documenting any gotchas and how-tos. I'm having a heck of a time getting my proxy server written in Java to facilitate communications between the web server and the web client--one is sending an unexpected EOF and killing the conversation, and I don't know why. The client handshakes and recieves a certificate, but fails to reconnect and handshake again while using the newly recieved certificate. This book doesn't help me in this matter at all. If it's documented in here, it's buried in too much text, blabbering, and descriptions, and is not properly indexed or diagramed, etc. I've spent days trying to get past this road block, and this book was my last hope, but unfortunately didn't provide much hope at all.

        This book would be best accompanied with a code samples guide.
        SSL and TLS Essentials: Securing the Web.(Secure Socket Layer, Transport Layer Security)(Review) (book review): An article from: Security Management
        Average customer rating: Not rated
          SSL and TLS Essentials: Securing the Web.(Secure Socket Layer, Transport Layer Security)(Review) (book review): An article from: Security Management
          Ben Rothke
          Manufacturer: American Society for Industrial Security
          ProductGroup: Book
          Binding: Digital

          NonfictionNonfiction | Subjects | Books | Audiobooks | Automotive | Crime & Criminals | Current Events | Economics | Education | Foreign Language Nonfiction | Government | Holidays | Law | Philosophy | Politics | Social Sciences | Transportation | True Accounts | Urban Planning & Development | Women's Studies
          GeneralGeneral | Nonfiction | HTML | Formats | e-Docs | Formats | Books
          ASIN: B0008HH4OU
          Release Date: 2005-06-01

          Book Description

          This digital document is an article from Security Management, published by American Society for Industrial Security on October 1, 2000. The length of the article is 906 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

          Citation Details
          Title: SSL and TLS Essentials: Securing the Web.(Secure Socket Layer, Transport Layer Security)(Review) (book review)
          Author: Ben Rothke
          Publication: Security Management (Refereed)
          Date: October 1, 2000
          Publisher: American Society for Industrial Security
          Volume: 44 Issue: 10 Page: 106

          Article Type: Book Review

          Distributed by Thomson Gale

          Allied Technology Corporation: An Administrative Assistant Simulation (with Workbook)
          Average customer rating: Not rated
            Allied Technology Corporation: An Administrative Assistant Simulation (with Workbook)
            Donna Holmquist
            Manufacturer: South-Western Educational Pub
            ProductGroup: Book
            Binding: Paperback

            GeneralGeneral | Job Hunting & Careers | Business & Investing | Subjects | Books
            GuidesGuides | Job Hunting & Careers | Business & Investing | Subjects | Books
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            Office AutomationOffice Automation | Skills | Business & Investing | Subjects | Books
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            3. Developing Proofreading and Editing Skills w/ Student CD-ROM Package Developing Proofreading and Editing Skills w/ Student CD-ROM Package
            4. Essentials of Business Communication Essentials of Business Communication

            ASIN: 0538681322

            Book Description

            This realistic simulation challenges students to assume the responsibilities of an administrative assistant at a medium-sized technology company. Activities refine the skills and competencies necessary for effective job performance, as identified by The Secretary's Commission on Achieving Necessary Skills (SCANS) Report and the American Society for Training and Development (ASTD) Report.

            Manager's Portfolio of Model Memos for Every Occasion
            Average customer rating: Not rated
              Manager's Portfolio of Model Memos for Every Occasion
              Cynthia A. Barnes
              Manufacturer: Prentice Hall Press
              ProductGroup: Book
              Binding: Paperback

              GeneralGeneral | Business & Investing | Subjects | Books
              ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
              WritingWriting | Reference | Business & Investing | Subjects | Books
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              3. Effective Business Writing :(A Guide For Those who Write On the Job) 2nd Edition Revised And Updated Effective Business Writing :(A Guide For Those who Write On the Job) 2nd Edition Revised And Updated
              4. The Classic Guide to Better Writing: Step-by-Step Techniques and Exercises to Write Simply, Clearly and Correctly The Classic Guide to Better Writing: Step-by-Step Techniques and Exercises to Write Simply, Clearly and Correctly

              ASIN: 0132425122
              MANAGER'S PORTFOLIO OF MODEL MEMOS FOR EVERY OCCASION
              Average customer rating: Not rated
                MANAGER'S PORTFOLIO OF MODEL MEMOS FOR EVERY OCCASION
                CYNTHIA A. BARNES
                Manufacturer: Prentice Hall
                ProductGroup: Book
                Binding: Paperback
                ASIN: B000OIMJYS
                Manager's Portfolio of Model Memos for Every Occasions
                Average customer rating: Not rated
                  Manager's Portfolio of Model Memos for Every Occasions
                  Cynthia A Barnes
                  Manufacturer: Englewood Cliffs, NJ: Prentice Hall, 1990
                  ProductGroup: Book
                  Binding: Hardcover
                  ASIN: B000NXL120

                  Vault Guide to the Top 50 Banking Employers, 2007 Edition (Vault Guide to the Top 50 Banking Employers)
                  Average customer rating: Not rated
                    Vault Guide to the Top 50 Banking Employers, 2007 Edition (Vault Guide to the Top 50 Banking Employers)
                    Derek Loosvelt
                    Manufacturer: Vault, Inc.
                    ProductGroup: Book
                    Binding: Paperback

                    GeneralGeneral | Job Hunting & Careers | Business & Investing | Subjects | Books
                    GuidesGuides | Job Hunting & Careers | Business & Investing | Subjects | Books
                    Vocational GuidanceVocational Guidance | Job Hunting & Careers | Business & Investing | Subjects | Books
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                    1. Vault Guide to Finance Interviews, 6th Edition (Vault Guide to Finance Interviews) Vault Guide to Finance Interviews, 6th Edition (Vault Guide to Finance Interviews)
                    2. Vault Career Guide to Investment Banking, 5th Edition (Vault Career Guide to Investment Banking) Vault Career Guide to Investment Banking, 5th Edition (Vault Career Guide to Investment Banking)
                    3. Vault Guide to the Top Financial Services Employers, 2007 Edition (Vault Guide to the Top Financial Services Employers) Vault Guide to the Top Financial Services Employers, 2007 Edition (Vault Guide to the Top Financial Services Employers)
                    4. Vault Career Guide to Investment Management (Vault Guide to Investment Management) Vault Career Guide to Investment Management (Vault Guide to Investment Management)
                    5. Vault Finance Interviews Practice Guide Vault Finance Interviews Practice Guide

                    ASIN: 1581314213

                    Book Description

                    The only annually updated insider's guide to banking firms, The Vault Guide to the Top 50 Banking Employers, now in its 9th edition, is an unbiased, investigative and comprehensive look at the top commercial and investment banking employers in the country.
                    Vault Guide to the Top 50 Banking Employers, 6th Edition: Get the Inside Scoop on the 50 Most Prestigious Firms in the Banking Industry (Vault Career Library)
                    Average customer rating: 3.5 out of 5 stars
                    • Waste of paper
                    • highly recommended
                    • Essential resource for banking jobs
                    Vault Guide to the Top 50 Banking Employers, 6th Edition: Get the Inside Scoop on the 50 Most Prestigious Firms in the Banking Industry (Vault Career Library)
                    Derek Loosvelt
                    Manufacturer: Vault, Inc.
                    ProductGroup: Book
                    Binding: Paperback

                    GuidesGuides | Job Hunting & Careers | Business & Investing | Subjects | Books
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                    1. Vault Guide to Finance Interviews, 6th Edition (Vault Guide to Finance Interviews) Vault Guide to Finance Interviews, 6th Edition (Vault Guide to Finance Interviews)
                    2. Vault Career Guide to Investment Banking, 5th Edition (Vault Career Guide to Investment Banking) Vault Career Guide to Investment Banking, 5th Edition (Vault Career Guide to Investment Banking)
                    3. Careers in Finance (Professional Career Series) Careers in Finance (Professional Career Series)
                    4. Vault Finance Interviews Practice Guide Vault Finance Interviews Practice Guide
                    5. Vault Career Guide to Investment Management (Vault Guide to Investment Management) Vault Career Guide to Investment Management (Vault Guide to Investment Management)

                    ASIN: 1581312555

                    Book Description

                    This guide includes an overview of careers in commercial and investment banking and Vault's exclusive top 50 banking employer rankings.

                    Customer Reviews:

                    1 out of 5 stars Waste of paper.......2003-12-22

                    I think positive reviews for these books come from "Vault Staff" The book is tiny and thin, with doublespaced paragraphs to attempt to beef it up. So, each page is in this book has approximately 1/3 of a page's worth of information.

                    Having said that, we are treated to about 20 pages of information on the financial industry. We are treated to information like "the stock market is where shares of stock - pieces of ownership in companies - are traded every day." No mention of currency markets.

                    Then, we have 30 pages listing the jobs. The jobs listed include "trader" and each of one, yes one SHORT paragraph describing what they do.

                    Finally, a list of investment banks (Goldman Sachs, Morgan Stanley) with a 1 to 3 pages describing what it's like to work there (long hours).

                    Most of this information is common knowledge to people who have half a clue about the industry - TIAA pays less than Goldman: who knew?

                    One great thing about this book is the advertisements: Not just for other Vault products and sites, but for a few investment banks and recruiters - this may be be the opportunity the readers are hoping for.

                    5 out of 5 stars highly recommended.......2001-10-28

                    I don't normally write reviews, but I just got this book and had to write. The book has detailed insider accounts of life inside every major investment banking firms, including its history, areas of specialization, and tips on the hiring and interviewing process. Highly recommended for job seekers and consultants alike.

                    5 out of 5 stars Essential resource for banking jobs.......2001-09-09

                    I found this book to be immensely helpful to distinguishing the various investment banks and commercial banks. There are also specific tips for each company on what they look for in the job interview. Particularly as wall street is downsizing, I think the Vault book provided me with the edge I needed to land my job in a tough job market.
                    Vault Guide to the Top 50 Banking Employers, 8th Edition (Vault Guide to the Top 50 Banking Employers)
                    Average customer rating: Not rated
                      Vault Guide to the Top 50 Banking Employers, 8th Edition (Vault Guide to the Top 50 Banking Employers)
                      Derek Loosvelt
                      Manufacturer: Vault, Inc.
                      ProductGroup: Book
                      Binding: Paperback

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                      3. Heard on the Street: Quantitative Questions from Wall Street Job Interviews Heard on the Street: Quantitative Questions from Wall Street Job Interviews
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                      5. Vault Career Guide to Hedge Funds (Vault Career Library) Vault Career Guide to Hedge Funds (Vault Career Library)

                      ASIN: 1581313586

                      Book Description

                      Based on interviews and surveys of employees, the profiles reveal an insider's view of the firms' business practices, hiring process, workplace culture and salary structure. The Guide includes an overview of careers in commercial and investment banking and Vault's exclusive top 50 banking employer rankings.
                      Vault Guide to the Top 50 Banking Employers, 2005 Edition (Vault Guide to the Top 50 Banking Employers)
                      Average customer rating: Not rated
                        Vault Guide to the Top 50 Banking Employers, 2005 Edition (Vault Guide to the Top 50 Banking Employers)
                        Derek Loosevelt
                        Manufacturer: Vault, Inc.
                        ProductGroup: Book
                        Binding: Paperback

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                        ASIN: 1581312946

                        Book Description

                        This guide includes an overview of careers in commercial and investment banking and Vault's exclusive top 50 banking employer rankings.
                        Vault Guide to the Top 50 Banking Employers, 2008 Edition (Vault Guide to the Top 50 Banking Employers)
                        Average customer rating: Not rated
                          Vault Guide to the Top 50 Banking Employers, 2008 Edition (Vault Guide to the Top 50 Banking Employers)
                          Derek Loosvelt
                          Manufacturer: Vault, Inc.
                          ProductGroup: Book
                          Binding: Paperback

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                          ASIN: 1581314906

                          Book Description

                          The only annually updated insider's guide to banking firms, The Vault Guide to the Top 50 Banking Employers, now in its 10th edition, is an unbiased, investigative and comprehensive look at the top commercial and investment banking employers in the country. Based on interviews and surveys of employees, the profiles reveal an insider's view of the firms' business practices, hiring process, workplace culture, and salary structure. The guide includes an overview of careers in commercial and investment banking and Vault's exclusive top 50 banking employer rankings.
                          Vault Guide to the Top 50 Banking Employers, 8th Edition (Vault Guide to the Top 50 Banking Employers)
                          Average customer rating: Not rated
                            Vault Guide to the Top 50 Banking Employers, 8th Edition (Vault Guide to the Top 50 Banking Employers)
                            Derek Loosvelt
                            Manufacturer: Vault, Inc.
                            ProductGroup: Book
                            Binding: Paperback
                            ASIN: B000KNB4ZW

                            Created Rich: How Spiritual Attitudes and Material Means Work Together to Achieve Prosperity--A Financial Guide for Baha'is
                            Average customer rating: 4 out of 5 stars
                            • A definite guide to financial success
                            Created Rich: How Spiritual Attitudes and Material Means Work Together to Achieve Prosperity--A Financial Guide for Baha'is
                            Patrick Barker
                            Manufacturer: Naturegraph Publishers
                            ProductGroup: Book
                            Binding: Paperback

                            Public FinancePublic Finance | Economics | Business & Investing | Subjects | Books
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                            Money & ValuesMoney & Values | Personal Finance | Business & Investing | Subjects | Books
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                            Public FinancePublic Finance | Economics | Business & Investing | 4-for-3 Books Store | Stores | Books
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                            All 4-for-3 DealsAll 4-for-3 Deals | 4-for-3 Books Store | Stores | Books
                            ASIN: 087961241X

                            Book Description

                            How spiritual attitudes and material means work together to achieve prosperity: A financial Guide for Baha'is. Following its guidance almost anyone can achieve financial freedom in a reasonable amount of time.

                            Customer Reviews:

                            4 out of 5 stars A definite guide to financial success.......1999-10-30

                            This book offers a clear road to financial freedom. If you want to set yourself up for retirement and to be financially secure at an old age this is the book. I feel he could have given some other sources for helping us understand stock and bonds better.

                            Echocardiography.org
                            Average customer rating: 5 out of 5 stars
                            • An amazing work outlining an exciting new product
                            Echocardiography.org
                            Terence D. Rafferty
                            Manufacturer: Dissertation.com
                            ProductGroup: Book
                            Binding: Paperback

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                            ASIN: 1581120540

                            Book Description

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                            Echocardiography.org is a multimedia publishing company which was founded in 1998 to meet a consumer demand for education in the field of transesophageal echocardiography. Transesophageal echocardiography (TEE) is an ultrasound diagnostic technique for obtaining real-time images of the heart and great vessels from a transducer positioned within the esophagus. This technique receives widespread application in the perioperative care of critically ill patients. The company has two divisions, namely, a research unit based in New Haven, Connecticut, and a production and distribution unit based in Silver Spring, Maryland. The company product consists of 6 hours of videotape and a book which describe TEE techniques. The target market consists of physicians who wish to develop or maintain expertise in TEE. Initial company efforts have focused on developing a product, and determining the logistics of test marketing and distributing the product to a market niche of cardiac anesthesiologists, a subset of consumers who would be expected to be particularly receptive to the product. Promotional methods included selective mass mailings, lecture promotion, and Internet marketing. Test marketing of the product resulted in 99 sales of complete videotape sets in 6 months of operations. Most purchases were made by groups of physicians, rather than by individual physicians, a factor which necessitated downward revision of the size of the residual market. This suggested that efforts be made to expand the size of the potential market by also targeting both non-cardiac anesthesiologists and physicians from subspecialties other than anesthesiology. A second focus of test marketing had been to determine an optimal price for the videotapes. Results suggested that price was not a major purchasing variable, and that it would be reasonable to set the price for subsequent marketing at, or above, the price previously demanded. Finally, despite the small number of sales involved, the distribution channel for the videotapes did not function seamlessly, and requires further attention.Projected plans for the future include placing a major emphasis on Internet marketing from established e-commerce sites, both in the US and overseas, and annual release of product upgrades to reflect consumer needs, as determined by feedback from a database of existing consumers, and further development of an existing public service Internet web site, also termed Echocardiography.org.

                            Customer Reviews:

                            5 out of 5 stars An amazing work outlining an exciting new product.......1999-08-03

                            This book gives a detailed look into the strategy behind a successful merger of medical science and the Internet. The author skillfully traces his product from an idea to a real-world business plan. Packed with insight and clearly written, the book can be used to build a knowledge base for the uninitiated in the business world, or to add to existing knowledge for the business expert. The author's writing reflects his depth of experience; he educates the reader on echocardiography (a field in which he is a pioneer) while incorporating freshness of idea and venue. Dr. Rafferty's book is amazingly thorough and concise, with new insights uncovered every time it is read. Echocardiography.org proved to be a fascinating look into the making of an equally fascinating company.

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