Death of Inflation: Surviving and Thriving in the Zero Era
Average customer rating: 5 out of 5 stars
  • A rethinking of economic theories
  • A Gold Mine of information from a Trusted Source
Death of Inflation: Surviving and Thriving in the Zero Era
Roger Bootle
Manufacturer: Nicholas Brealey Publishing
ProductGroup: Book
Binding: Paperback

GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
InflationInflation | Economics | Business & Investing | Subjects | Books
InternationalInternational | Economics | Business & Investing | Subjects | Books
Money & Monetary PolicyMoney & Monetary Policy | Economics | Business & Investing | Subjects | Books
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InflationInflation | Finance | International | Accounting & Finance | Professional & Technical | Subjects | Books
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ASIN: 1857881486

Book Description

Imagine a world without inflation: prices rising in some years but falling in others; pay rising by 2 or 3% inthe good years, but static or falling in the bad ones; house prices are likely to fall as to rise; interest rates in the range of 2-4%. A purely imaginary world? No.

Customer Reviews:

5 out of 5 stars A rethinking of economic theories.......2002-03-08

The author has successfully discussed the various theoretical works done on "inflation". It had been enlightening to know that many of the great, simple theories in economics simply did not say anything useful. The balanced approach in discussing each issue had been a key feature throughout the book. I would recommend that final year economic students and MBA students should read this excellently written book.

5 out of 5 stars A Gold Mine of information from a Trusted Source.......2001-03-11

Few books match what is depicted in "the death of inflation" The importance of this work is even more obvious as we are now several years after the book was originally published. The historical perspective presented is quite interesting, and with the advent of the internet, labor is the true source of the "zero inflation" idea. Price competition is inherently deflationary. This long term study "of studies" will show the average reader that capital, like any other commodity, is just another "fixed asset" in the universe. There is neither more or less of it in the universe, which means that inflation, as we have come to know it, is nothing more than an illusion in the short term, and a fallacy in the long term.

Keynes's Monetary Theory: A Different Interpretation
Average customer rating: 4 out of 5 stars
  • Meltzer overlooked the mathematical model in ch.20 of the GT
Keynes's Monetary Theory: A Different Interpretation
Allan H. Meltzer
Manufacturer: Cambridge University Press
ProductGroup: Book
Binding: Paperback

GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
MacroeconomicsMacroeconomics | Economics | Business & Investing | Subjects | Books
Money & Monetary PolicyMoney & Monetary Policy | Economics | Business & Investing | Subjects | Books
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  1. Prophet of Innovation: Joseph Schumpeter and Creative Destruction Prophet of Innovation: Joseph Schumpeter and Creative Destruction

ASIN: 0521022754

Book Description

In this rigorous study of John Maynard Keynes's views on economic theory and policy from 1920-1946, Professor Meltzer argues that some of Keynes's main ideas have been ignored or misstated. While attention has focused on short-term countercyclical policies, the main policy implications have been neglected. Keynes placed great emphasis on rules, predictability, and reduction of uncertainty. In keeping with his theoretical work, he opposed discretionary fiscal changes and favored rules to reduce instability and increase the capital stock. These policies are consistent with, and provide evidence for, the interpretation of Keynes's theory developed here.

Customer Reviews:

4 out of 5 stars Meltzer overlooked the mathematical model in ch.20 of the GT.......2005-03-25

Meltzer(M)has done a superb job of presenting the major conclusions reached by Keynes in his General Theory(GT)in 1936.The analytic conclusion reached by Keynes was that,due to the great uncertainty and ignorance of the future(The low weight of the evidence,w,analyzed by Keynes in chapter 26 of his A Treatise on Probability(1921)in his discussion of his c coefficient decision rule for making decisions under conditions of ignorance,uncertainty,and risk)concerning the amount of the returns that could be expected to be obtained by investors in long lived fixed capital goods ,combined with increased borrower's and/or lender's risk premiums,led to a cyclical,but not necessarily periodic,collapse in the marginal efficiency of capital schedule that could not be neutralized by a fall in the market rate of interest since increased liquidity preferences would ,in general, lead to a market equilibrium rate of interest which was too high and/or would not fall to a low enough level so as to provide an optimal capital stock.An optimal capital stock means that an economy is operating subject to resource scarcity on the boundaries of both the static and dynamic production possibilities curves.The policy conclusion of Keynes,which Meltzer shows follows from the analytic conclusion,was that government economic policy,going beyond but incorporating fiscal and monetary policy,must attempt to reduce the atmosphere of ignorance,uncertainty and risk so as to eliminate the high risk premiums being attached to investment projects by the private market based on lender's and/or borrower's assessments of risk.This is spelled out explicitly by Keynes on pp.239-241 of the GT where he states that the mec calculations,based on the net present value decision rule analysis contained in chapter 11 of the GT,must also be discounted to take into account ignorance,uncertainty,and risk.I have deducted one star because Meltzer,like all other economists who have written on Keynes's GT,mistakenly believes that Keynes had no mathematical model of his theory of effective demand in the GT.This conclusion is based on the unsubstantiated and unsupported claims made by Joan Robinson,Austin Robinson,and Richard Kahn.Keynes's fully operational,worked out mathematical model is contained in chapters 20 and 21 of the GT.Keynes then compares his model to that of A C Pigou in the appendix to chapter19.Overall, this is the best book written on Keynes by an academic economist.I highly recommend this book.
Keynes's Monetary Theory: A Different Interpretation
Average customer rating: Not rated
    Keynes's Monetary Theory: A Different Interpretation
    Allan Meltzer
    Manufacturer: Publisher Unknown
    ProductGroup: Book
    Binding: Hardcover
    ASIN: B000VLBCL4

    The Successful Coach: Insider Secrets to Becoming a Top Coach
    Average customer rating: 3.5 out of 5 stars
    • disappointing at best
    • Hype-driven book for people who don't know much about business
    • Major diappointment
    • Great Information Inside!
    • Why is coaching so hot?
    The Successful Coach: Insider Secrets to Becoming a Top Coach
    Terri Levine , Larina Kase , and Joe Vitale
    Manufacturer: Wiley
    ProductGroup: Book
    Binding: Paperback

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    2. Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
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    ASIN: 0471789968

    Book Description

    "The power of positive ACTION! The authors not only share their secrets to building a highly successful practice, but also provide readers with practical, everyday action steps to fill their practice, generate more referrals, and find more clients fast by taking positive actions."
    —Stephen Fairley, MA, RCC President & Business Coach, Today's Leadership Coaching, Inc coauthor of Getting Started in Personal and Executive Coaching

    "The Successful Coach is terrific-practical, friendly, and very helpful. Instead of fearfully wondering, 'Can I make it as a coach?' aspiring coaches can shift and confidently ask, 'What kind of difference do I want to make with people?' and 'What wonderful life will I have when I am a wildly successful coach?'"
    —Marilee Adams, PHD author of Change Your Questions, Change Your Life

    An easy-to-follow blueprint for developing a successful coaching practice

    If you are a coach, or want to become one, this book will help you resolve self-limiting beliefs and give you the know-how to build a successful practice.

    Everything you need to know to be a top coach is set forth in this book. The first half helps you overcome obstacles that hold you back so you can soar to the pinnacle of the profession. You will learn valuable concepts and techniques to improve your coaching skills, including conquering excuses that stand in your path, thinking like a top coach, and tapping into the power of self-motivation.

    The second half of the book gives you marketing strategies to gain clients and build your business. You will learn how to build a unique niche that fully leverages your own unique competencies and skills. Moreover, the authors help you identify and conquer fears and insecurities that may be preventing you from implementing the marketing and sales tactics that will make your business take off.

    The authors-two highly successful coaches and one bestselling marketing guru-draw on their own experiences to help you uncover and exploit the unique blend of skills and knowledge that you possess to be a top coach.

    Customer Reviews:

    1 out of 5 stars disappointing at best.......2007-09-26

    I am really annoyed by the false reviews. This book does not live up to its title. It contains two Parts, first part is about self improvement and gaining confedence in yourself, the second part is very generic.

    This book may have been a collection of free reports put together with a nifty title.

    1 out of 5 stars Hype-driven book for people who don't know much about business.......2007-07-09

    One of the biggest markets for coaches these days is selling to other coaches. In other words, people who want to help people but don't have a real genuine talent for it. This is one of the more laughable books I've ever read on coaching. But given that one of the authors is featured in that awlful piece of tripe called THE SECRET, there's not much else to say except if you buy into books like these, you truly get what you pay for. If gullible, non-critical thinking people are who you want to serve, then this book is FOR YOU (cue the balloons and streamers now as this review comes to an end....)

    1 out of 5 stars Major diappointment.......2007-06-27

    I bought this in a group of several books I hoped would help enhance my coaching skills. This book is more about how to start a coaching practice and offered none of what I was after.

    5 out of 5 stars Great Information Inside!.......2007-06-15

    What's great about this book is you get so much more than you pay for. It's packed full of web sites that offer free information, the authors tell you exactly what to do to become a wildly successful coach and they do it in a fun, exciting way. I get their passion for coaching and it made me want to go out and coach!
    Buy it, it's a must have for coaching.
    A plus!

    Susan Barnes
    The Power of Net Magic
    Undercover Angel

    5 out of 5 stars Why is coaching so hot?.......2007-03-08

    Why is coaching so hot now? Because coaching works!! It is really that simple. Terri Levine has been my mentor in my coach training. She has the experience, the skills, the tools and all you need to become a top coach.
    Why not learn from the leader in the field? Might as well learn from the best. It is the secret to success, after all!!!
    Nancy Heimstra
    [...]
    SECRETS OF SUCCESSFUL CONSULTING
    Average customer rating: Not rated
      SECRETS OF SUCCESSFUL CONSULTING
      ROBERT ROSSETTIE
      Manufacturer: AuthorHouse
      ProductGroup: Book
      Binding: Paperback

      GeneralGeneral | Business & Investing | Subjects | Books
      ConsultingConsulting | Industries & Professions | Business & Investing | Subjects | Books
      ASIN: 1418455652

      Book Description

      This is a "play book" or guide on how to become a successful consultant. It is intended to help those considering a career change into the consulting field to make the leap in an informed, planned, and effective manner. It is also intended for people who are already practicing consultants to sharpen their skills, focus on developing those things that "work" and eliminating the many barriers to success. The book is content-rich in terms of specific suggestions, tools, techniques, and approaches that have proven to be successful in real-life situations.
      101 Tips Stories and Secrets for a Successful Accreditation Survey (version 1)
      Average customer rating: Not rated
        101 Tips Stories and Secrets for a Successful Accreditation Survey (version 1)

        Manufacturer: medical consultants netywork
        ProductGroup: Book
        Binding: Spiral-bound
        ASIN: B000CQCKHI

        Product Description

        110 page guide comprehensive hospital survey information from three professional physican nurse hospital administrator points of view.

        Manufacturing with Reused and Recycled Materials: Fifty Small Business Opportunities
        Average customer rating: Not rated
          Manufacturing with Reused and Recycled Materials: Fifty Small Business Opportunities

          Manufacturer: Materials for the Future Foundation
          ProductGroup: Book
          Binding: Paperback

          GeneralGeneral | Business & Investing | Subjects | Books
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          ASIN: 0966665201

          Book Description

          Manufacturing with Reused and Recycled Materials is designed for the entrepreneur interested in starting a manufacturing business with recycled materials. This guide highlights: how to start a recycling-based manufacturing enterprise, developing a business plan, marketing recycled products, financing the enterprise and resources for recycling entrepreneurs. This guide also profiles fifty different manufacturing opportunities using recycled materials such as: glass, aluminum, paper, scrap material, tires, wood and plastic.

          Technical Writing for Success: A School-To-Work Approach
          Average customer rating: Not rated
            Technical Writing for Success: A School-To-Work Approach
            Sue Mehlich , and Darlene Smith-Worthington
            Manufacturer: South-Western Educational Publishing
            ProductGroup: Book
            Binding: Paperback

            GeneralGeneral | Job Hunting & Careers | Business & Investing | Subjects | Books
            TechnicalTechnical | Writing | Reference | Subjects | Books
            ASIN: 0538636734

            Book Description

            An engaging writing style that appeals to today's student is combined with a strongly practical approach to technical writing - what it is, who reads it, and how to achieve success in this highly relevant field.
            Blackline masters for use with Technical writing for success, a school-to-work approach
            Average customer rating: Not rated
              Blackline masters for use with Technical writing for success, a school-to-work approach
              Sue Mehlich
              Manufacturer: South-Western Educational Publishing
              ProductGroup: Book
              Binding: Unknown Binding

              TechnicalTechnical | Writing | Reference | Subjects | Books
              ASIN: B0006R1Z1U

              Free to Succeed: Designing the Life You Want in the New Free Agent Economy
              Average customer rating: 5 out of 5 stars
              • In Touch With Reality
              • Perfect for the midlife, midcareer transitioner!
              • Think out of the Box
              • Required reading for Executives, Managers and Supervisors
              • I highly recommend this book
              Free to Succeed: Designing the Life You Want in the New Free Agent Economy
              Barbara Bailey Reinhold
              Manufacturer: Plume
              ProductGroup: Book
              Binding: Paperback

              GuidesGuides | Job Hunting & Careers | Business & Investing | Subjects | Books
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              4. A Whole New Mind: Why Right-Brainers Will Rule the Future A Whole New Mind: Why Right-Brainers Will Rule the Future

              ASIN: 0452282519

              Book Description

              The "new economy" is rapidly becoming a free agent economy. Today one third of all American workers are free agents, and in the next decade the percentage will rise even more dramatically. Whether by default (downsizing is here to stay) or design (job dissatisfaction is at an all-time high), more and more of us are becoming free agents.

              In Free to Succeed, veteran career coach Barbara B. Reinhold offers invaluable advice on:

              • The 10 Essential Strategies for Succeeding in the New Free Agent Economy
              • Discovering Your Free Agent Profile: "Rebel," "Imagineer," "Philosopher," and more
              • The 7 Steps to Free Agency
              • How to become an "intrapreneur"-creating start-up ventures within your company
              • Developing a "sidecar" venture to satisfy creative needs and help transition you to a more rewarding career

              Plus
              • sixteen in-depth exercises designed to motivate and guide your transition to free agency, resource listings, and more.

              For entrepreneurs, "intrapreneurs," small business owners, artists, writers, freelancers, and anyone seeking more creative options, Free to Succeed will help you achieve greater fulfillment in your career and your life.

              Customer Reviews:

              4 out of 5 stars In Touch With Reality.......2002-09-06

              Free to Succeed describes accurately the ever changing work force that is effecting career opportunities. It emphasizes individuals pursuing several rotating career opportunties as opposed to doing the corporate dance as layoffs are becomming more apparent in Big Blue(IBM) and other large corporations.

              This book gives some good exercises to give the reader a clear idea of his or her free agent strenghts and weakenesses. Some people have strong imaginations but just lack the nerve. Others may be gamblers with the lack of a strong purpose. To sum it up, this book is a good tool for self evaluation.

              The glossary is pretty good and some good resources for web surfers. Some pretty good case studies even if some of them are a bit too repetitive. Its certainly worth a read.

              5 out of 5 stars Perfect for the midlife, midcareer transitioner!.......2002-03-31

              A rare combination of practical suggestions with out-of-the-box thinking. I particularly like her categorization of readers as
              gamblers, philosophers, desperados, and more.
              I also like her list of questions to ask yourself: who are the ghosts hovering over your decision? Nearly every client I work with (see my movinglady.com site) has ghosts and it's not always easy to identify them.

              5 out of 5 stars Think out of the Box.......2002-02-25

              This is an excellent resource for making changes in one's life and work. I found the exercises in the book especially helpful in getting me to think out of the box. The book helped to clarify my own personal working style and what type of work situation would most ensure my success. I highly recommend this book for anyone thinking of making a work change.

              5 out of 5 stars Required reading for Executives, Managers and Supervisors.......2002-01-29

              Barbara Reinhold's latest books is required reading for graduate students in my Management courses. Many of my students are responsible for attracting and retaining employees to corporations and agencies. Free to Succeed provides hiring managers, leaders and organizations with Best Practices from the perspective of current and well as potential employees. It answers the question...what do we need to do to create the best possible environment in a highly competitive marketplace.

              5 out of 5 stars I highly recommend this book.......2001-12-21

              I run a mentoring services company, working with corporations to set up online mentoring programs. I recommend this book frequently to program participants. The book is designed to help people think about whether they want to leap into free agency but I think it's equally good as a career development guide for anyone who's feeling stuck or thinking about a change. There are some great exercises to help you assess your current life / career situation and figure out a next step - with free agency being one of many possibilities. I wish I had read this when I was thinking about leaving corporate life and starting a business. I wouldn't have done anything differently but it would have given me better perspective.

              Tranquilidad Financiera: Traduccion de la Nueva Edicion
              Average customer rating: Not rated
                Tranquilidad Financiera: Traduccion de la Nueva Edicion
                Dave Ramsey
                Manufacturer: Lampo Press
                ProductGroup: Book
                Binding: Paperback

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                ASIN: 0972004491
                Economía y finanzas; tranquilidad financiera ante las elecciones, principales indicadores financieros, las 'ventajas' del TLC. (Tratado de Libre Comercio, ... Mexico): An article from: Siempre!
                Average customer rating: Not rated
                  Economía y finanzas; tranquilidad financiera ante las elecciones, principales indicadores financieros, las 'ventajas' del TLC. (Tratado de Libre Comercio, ... Mexico): An article from: Siempre!

                  Manufacturer: Edicional Siempre
                  ProductGroup: Book
                  Binding: Digital
                  ASIN: B00097QOEU
                  Release Date: 2005-07-28

                  Book Description

                  This digital document is an article from Siempre!, published by Edicional Siempre on July 3, 1997. The length of the article is 661 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                  Citation Details
                  Title: Economía y finanzas; tranquilidad financiera ante las elecciones, principales indicadores financieros, las 'ventajas' del TLC. (Tratado de Libre Comercio, México)(TT: Economy and finance; financial tranquility before the elections, main financial indicators, the 'advantages' of NAFTA) (TA: the North American Free Trade Agreement, Mexico)
                  Publication: Siempre! (Refereed)
                  Date: July 3, 1997
                  Publisher: Edicional Siempre
                  Volume: v44 Issue: n2298 Page: p49(1)

                  Distributed by Thomson Gale

                  The Legend of Polaris
                  Average customer rating: Not rated
                    The Legend of Polaris
                    Jeffrey L. Rodengen , and Richard F. Hubbard
                    Manufacturer: Write Stuff Syndicate, Inc.
                    ProductGroup: Book
                    Binding: Hardcover

                    Company ProfilesCompany Profiles | Biography & History | Business & Investing | Subjects | Books
                    GeneralGeneral | Industries & Professions | Business & Investing | Subjects | Books
                    ContemporaryContemporary | General | Literature & Fiction | Subjects | Books
                    All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                    ASIN: 0945903928

                    Book Description

                    The Legend of Polaris recounts the remarkable saga of the company that invented the snowmobile. Polaris stuggled to survive, but ultimately came out the winner. Innovation, imporvement, and leadership are hallmarks of the company's success, and those qualities enabled Polaris to survive mulitple economic recessions and a blizzard of competition. After becoming the number one manufacturer of snowmo iles, Polaris went on to create the first automatic transmission ATV; the first electronically fuel-injected snowmobile; a line of stable, reliable personal watercraft; a sport-boat line; and Victory, the company's celebrated motorcycles.
                    Polaris,: The story of an Eskimo dog,
                    Average customer rating: Not rated
                      Polaris,: The story of an Eskimo dog,
                      Ernest Harold Baynes
                      Manufacturer: The Macmillan Company
                      ProductGroup: Book
                      Binding: Unknown Binding
                      ASIN: B0008BXQFC

                      The Deviant's Advantage: How to Use Fringe Ideas to Create Mass Markets
                      Average customer rating: 3.5 out of 5 stars
                      • A Great Motivator for Creatives
                      • Somewhat interesting, but weak thesis and sloppy editing
                      • From Oddity to Conventional Wisdom to Obscurity
                      • Embrace Risk
                      • beware consultants gushing over their patrons.
                      The Deviant's Advantage: How to Use Fringe Ideas to Create Mass Markets
                      Ryan Mathews , and Watts Wacker
                      Manufacturer: Three Rivers Press
                      ProductGroup: Book
                      Binding: Paperback

                      GeneralGeneral | Business & Investing | Subjects | Books
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                      5. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

                      ASIN: 1400050006
                      Release Date: 2004-03-23

                      Book Description

                      Don’t be afraid of deviants. They just may save your business.

                      In today's challenging and sometimes puzzling business environment, deviance equals innovation--the kind of breakthrough thinking that creates new markets and tumbles traditional ones. In The Deviant's Advantage, two of America's most respected futurists show how this deviance proceeds along a traceable trajectory, explaining how and why:

                      • Christian fundamentalism morphed from college Bible studies to Republican party king-making
                      • Reebok cares more about what’s on the feet of kids in Detroit and Philadelphia than what the so-hip-it-hurts set is wearing in New York or on Rodeo Drive
                      • Hugh Hefner, the creator of Playboy, transformed into a cultural icon with decidedly Puritan sensibilities

                      Tomorrow's breakthrough concept is lurking out there right now in the mind of a deviant individual. Your choice is simple: find it and exploit it or be buried by those who do.

                      Customer Reviews:

                      5 out of 5 stars A Great Motivator for Creatives.......2006-10-26

                      I'm not going to go into too much detail but I will say this is a great book if you have young creatives working in your company (mine is advertising) who need to understand that it is their bizarre/unorthodox way of seeing the world that got them where they are.

                      Is there a better book that tells someone that being crazy equals profits?

                      In defence of an earlier comment, I don't think anyone should be intimidated by a self-invented word like "devox." Heck the Simpson's book... the one with the big donut had 84 words that forced me to open my dictionary!

                      Watts Wacker et. al. are the thinking man's Faith Popcorn. Faith will give you a fish but Deviant's Advantage will teach you to fish. (Which, quite often, is what invention and creativity are about.)

                      2 out of 5 stars Somewhat interesting, but weak thesis and sloppy editing.......2004-05-07

                      My goal is to become a professional pundit. So when other "pro-puns" like Watts Wacker (what a name!) write a book, I usually read it. Maybe I can pick up some pundit trick-of-the-trade. Personally, it has more to do with the scraggly beard and the Pundit Uniform (like Bran Ferrin's fishing vest) than with anything you say and do.

                      This book distracted be because of dozens of factual errors, from people, to products, to ideas. The errors range from small, like getting the name of the Cue:Cat bar-code scanner wrong, to major errors, like stating in several places that the book of "Genesis" starts with "In the beginning was the word". (Of course, this is how the Christian bible begins, and is not in the Jewish book of Genesis/B'reishet.) I tried to contact the authors directly about these errors, but they didn't answer my mail.

                      Given the poor editing, it makes me wonder about the rest of his conclusions. For example he suggests that Kodak reinvent itself by becoming the world's photo storage solution. It'll be easy for Mr. Wacker and Mr. Mathews to say in a few years---when Kodak gets in further trouble--See! You should have listened to me!

                      This book was an entertaining read, but really just a rehash of the old-dot-com "Viral Marketing/Let's shake things up" philosophy that died with the dotcoms. I didn't learn anything new about marketing, and the only thing I learned about punditry is I need a cool name like "Watts Wacker" to let people listen to *my* wacky ideas!

                      3 out of 5 stars From Oddity to Conventional Wisdom to Obscurity.......2003-09-15

                      The Deviant's Advantage is primarily a sociological look at where new ideas and trends come from. The book goes on to make a linkage to how businesses can better monitor and apply the emerging inputs to make existing and new products and services more successful.

                      The authors are usually speaking about deviants and deviance in the positive sense of "something or someone operating in a defined measure away from the norm." In our quest for the "new" and "authentic," such deviances sometimes attract a wider audience. In the process of attracting that audience, the deviance is "cleaned" up to be acceptable to a broader group of people until a majority find it appealing . . . at least until the novelty wears off or something more "authentic" shows up.

                      To understand this process, readers will probably benefit from also reading The Tipping Point and The Anatomy of Buzz.

                      The authors go on to point out why this process operates more rapidly than in the past. They primarily focus on language becoming more ambiguous, science making reality less objective, and the impact of a more visually stimulated culture. The point about language is particularly well done.

                      Finally, the authors look at how corporations, those models of conformity, can incorporate deviance by becoming aware of it and incorporating more external perspectives. Hire differently, get new stakeholders involved, and use creative brainstorming techniques to look for potentially more valuable core competencies). This last section is filled with examples of the authors' consulting experiences with major corporations. They end up with an entertaining use of social archetypes to discuss how to disseminate ideas (trickster, clown, wizard, shaman, seer, provocateur, fool).

                      The authors are unusually well read and very into the latest "new, new" thing. As a result, they make many allusions that are constructive and interesting for their case.

                      The book does, however, (as my 3 star rating suggests) have substantial weaknesses.

                      First, the prose is often hard to comprehend due to allusions that are incomplete. This is the fourth sentence in the introduction. "Our simple answer is that deviance happened, and our simple bet is that the barbarians haven't even begun to party." To make matters worse, the authors like to add new terms to spice things up (devox -- "the voice, spirit, or incarnation of deviant ideas, products, and individuals"). When these terms are applied, meaning can become obscure. "Deviants seek out other deviants -- this is how 'scenes' are formed and 'scenes' eventually birth markets. The neotribe . . . ."

                      Second, the authors claim too much for their point. "Innovation -- all innovation, positive and negative -- begins as a deviant idea germinating in the mind of a person dwelling on the Fringe of society." You can translate that into someone who is not an average person with average behavior thought of it first. Does that amaze you? Almost no one is an average person with average behavior. Further, the importance of major innovations (such as electronics, biotechnology, new sources of energy) comes from developing concepts into reality. What difference does it make who thought of these concepts first? If you look at the important, lasting innovations, these were mostly developed within some large organization (Bell Labs for the transistor, major universities for biotechnology, Boeing for modern jet transportation and so on). Yes, the early conceptualization started with a few individuals . . . but until we develop a Borg-like mind that will happen by definition. Most of what the authors are talking about are "trendy" happenings in social situations. Even those trendy new things are often stimulated by major companies (for example, most of those trendy drinks mentioned in the book start out in the market research departments of some liquor company . . . and are then seeded into trendy bars with corporate promotional efforts). In other words, the authors are ascribing behavior to everything that only applies to some things.

                      Third, the authors also draw unnecessarily on shock value. Early on there is a detailed description of how HBO portrayed the new torture chic (involving intimate parts of the anatomy). How is that a positive deviation?

                      Fourth, in describing the application to businesses over a third of the material comes across sounding like an ad for their consulting services. That wouldn't be so bad, except that the examples mostly seem to be ones that the companies didn't use very long . . . or never started with. Those examples don't even seem to add credibility to the process.

                      Fifth, the authors are very interested in businesses creating new business models, usually through focusing on a new core insight into what will reward stakeholders (customers, end users, employees, shareholders, lenders, distributors, partners, etc.). But they make almost no attempt as to how to take the new core insight and apply it into making a new business model for that organization. In other words, the hard part is left out. That is surprising, because the authors describe many continuing business model innovators like Richard Branson, Dell Computer, Red Hat, and Harley-Davidson. Most companies will need a lot more guidance than this book provides for how to apply these lessons.

                      Ultimately, the book seems flawed more by a lack of editing than anything else. It's almost as though the editors did not have the right knowledge of business and organizations to make the material both comprehensible and relevant.

                      After you finish this interesting book, I suggest that you think about how you can listen more carefully to what those who are different from you are saying. Who are you ignoring now? How can you start understanding them better? If you do those things, this book will be a winner for you.

                      5 out of 5 stars Embrace Risk.......2003-07-22

                      The Deviant's Advantage-Ryan Mathews and Watts Wacker

                      What I love about this book is that while it makes a strong case for the importance of deviant thinking in the world of business, it simultaneously explains why so little exists there, and how unlikely it is to ever appear in great abundance. It's just not the way most of the people in the corporate world have been conditioned to behave. Despite all the exhortations to "think out of the box", the vast majority of executives are simply out of their element anywhere else but inside one.
                      However, as the authors deconstruct the emergence of new and valuable ideas, those things destined to become the next "new" thing, they offers many pointers on how to identify these developing trends before they become mainstream. In so doing, they also coin an especially inelegant term for the originators of these ideas, the "devox" is what they call them. But this is a minor blemish on what is otherwise a truly important book. At the end of the day, what the authors argue brilliantly and illustrate repeatedly is that businesses that embrace risk may be far safer than those that avoid it.

                      1 out of 5 stars beware consultants gushing over their patrons........2003-07-02

                      Here's an idea: go back to all your clients with big budgets and write a book that vomits viscous, sickening praise all over them. CEOs, especially wanna-be celebrities like Branson just LOVE to be feted. This isn't a book, it's a direct-mail piece.

                      I got through about 50 or so pages when I realized that life was too short. Interesting how the great geniuses of our time can't seem to cover the basics. Here's a clue-- everyone has wacky ideas-- they're written down on cocktail napkins everywhere. "Thinking out of the box" and all of its related concepts contributes to success about as much as regular bowel movements. Just once, I'd like to see someone write about "committment to follow through" or "excellence in implementation", but I suppose such ideas are too vulgar to be considered by high thinkers.

                      The Vitality of Japan: Sources of National Strength and Weakness (St. Antony's Series)
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                        The Vitality of Japan: Sources of National Strength and Weakness (St. Antony's Series)

                        Manufacturer: Macmillan Pub Co
                        ProductGroup: Book
                        Binding: Hardcover

                        JapanJapan | Asia | History | Subjects | Books
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                        ASIN: 033364820X
                        The Vitality of Japan: Sources of National Strength and Weakness.: An article from: Pacific Affairs
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                          The Vitality of Japan: Sources of National Strength and Weakness.: An article from: Pacific Affairs
                          David W. Edgington
                          Manufacturer: University of British Columbia
                          ProductGroup: Book
                          Binding: Digital
                          ASIN: B000987CZE
                          Release Date: 2005-07-28

                          Book Description

                          This digital document is an article from Pacific Affairs, published by University of British Columbia on March 22, 1998. The length of the article is 714 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                          Citation Details
                          Title: The Vitality of Japan: Sources of National Strength and Weakness.
                          Author: David W. Edgington
                          Publication: Pacific Affairs (Refereed)
                          Date: March 22, 1998
                          Publisher: University of British Columbia
                          Volume: v71 Issue: n1 Page: p105(3)

                          Article Type: Book Review

                          Distributed by Thomson Gale

                          Sadc: The Cost of Non-Integration (Perspectives on African Book Development)
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                            Sadc: The Cost of Non-Integration (Perspectives on African Book Development)
                            David Evans , Peter Holmes , H. David Evans , and Ibbo Mandaza
                            Manufacturer: Sapes Books
                            ProductGroup: Book
                            Binding: Paperback

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                            ASIN: 1779050879

                            Kazakhstan Business and Industrial Directory (World Foreign Policy and Government Library)
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                              Kazakhstan Business and Industrial Directory (World Foreign Policy and Government Library)

                              Manufacturer: Intl Business Pubns USA
                              ProductGroup: Book
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                              ASIN: 0739791575
                              Kazakhstan Industrial and Business Directory
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                                Kazakhstan Industrial and Business Directory

                                Manufacturer: International Business Publications, USA
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                                ASIN: 0739768301
                                Kazakhstan Industrial and Business Directory (World Business, Investment and Government Library)
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                                  Kazakhstan Industrial and Business Directory (World Business, Investment and Government Library)
                                  USA International Business Publications
                                  Manufacturer: International Business Publications, USA
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                                  ASIN: 0739795627

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                                  9. Foreign Exchange Intervention as a Monetary Policy Instrument: Evidence for Inflation Targeting Countries (ZEW Economic Studies)
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