From Knowledge to Intelligence: Creating Competitive Advantage in the Next Economy
Average customer rating: 4 out of 5 stars
  • Intelligence and counter-intelligence in business
From Knowledge to Intelligence: Creating Competitive Advantage in the Next Economy
Helen N. Rothberg , and G. Scott Erickson
Manufacturer: Butterworth-Heinemann
ProductGroup: Book
Binding: Paperback

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  1. Proven Strategies in Competitive Intelligence: Lessons from the Trenches Proven Strategies in Competitive Intelligence: Lessons from the Trenches
  2. Strategic Intelligence: Business Intelligence, Competitive Intelligence, and Knowledge Management Strategic Intelligence: Business Intelligence, Competitive Intelligence, and Knowledge Management
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ASIN: 0750677627

Book Description

In the New Economy, intelligence will be essential for firms to gain competitive advantagenot just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. Using real-world cases from the corporate world, the authors show how the strategic use of this combined system generates measurable competitive advantage. Topics covered include how be develop your strategy for sharing and gathering knowledge across the value chain, sustainable product development and innovation, manufacturing improvement, CRM and marketing, and developing a corporate-wide global knowledge strategy.

*The first book to show how competitive intelligence practices can add value to knowledge management systems
*Written for practitioners, the book is filled with real examples from the corporate world
*Demonstrates how corporations can use internal and external information gathering strategically to gain competitive advantage

Customer Reviews:

4 out of 5 stars Intelligence and counter-intelligence in business.......2006-02-09

"Intelligence" in this book is used in its strategic sense - building knowledge of competitors and determining what internal knowledge needs to be protected from others and how to protect it. The book focuses on building competitive advantage through an understanding of intelligence, and integrating this focus with wider aspects of knowledge management. It is therefore centrally concerned with the competitive value of knowledge and the impact of the competitive environment on tools, techniques, organization and protocols for management of knowledge.

The basic thesis of the book is that, in a knowledge economy, competitive intelligence (CI) and the way in which this intelligence is integrated with other aspects of knowledge management (KM) can be an important source of competitive advantage.

The way in which these two complementary elements - CI and KM - should be managed and integrated in turn depends on the intensity of competition, the extent to which that competition is based around knowledge and - in a globalized world - the national and international legislative and regulatory framework within which enterprises are competing.

While issues of intellectual capital and its protection are touched on, this is not the core of the book. Its main focus is on the organization, processes and supporting technology needed to support an effective intelligence and counter-intelligence effort for the organization (and its value chain) in relation to actual and potential competition.

The book will be useful to those concerned with these issues. But it has important gaps. For example, the discussion of counter-intelligence (protecting your own material) does not pay much attention to the extent to which knowledge is held in the heads of employees who may be enticed away and, while it mentions the issue, does not give much guidance on the extent to which professionals may or may not participate in professional forums.

Silver and Gold: The Political Economy of International Monetary Conferences, 1867-1892 (Contributions in Economics and Economic History)
Average customer rating: Not rated
    Silver and Gold: The Political Economy of International Monetary Conferences, 1867-1892 (Contributions in Economics and Economic History)
    Steven P. Reti
    Manufacturer: Greenwood Press
    ProductGroup: Book
    Binding: Hardcover

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    ASIN: 0313304092

    Book Description

    For many observers of international politics, the classical gold standard is the premier example of successful international monetary cooperation. Curiously, most studies portray this 19th century system as a spontaneous development. Reti, after a thorough investigation of diplomatic records, argues that the gold standard grew out of several years of international negotiation. At the Conference of 1867, delegates for 20 states debated the monetary standard and agreed to adopt gold as soon as possible. In response to worldwide deflation from 1873 to 1896, the Conferences of 1878, 1881, and 1892 reconsidered the merits of gold, and the leading states reaffirmed their adherence to the gold standard. Reti uses theories of international regimes to explain the roles of hegemonic power, domestic politics, and causal beliefs on conference diplomacy. He asserts that the classical gold standard can best be understood as a coordination game in which negotiations informed nations about how to cooperate.

    The UK Market for Dining Room and Living Room Furniture
    Average customer rating: Not rated
      The UK Market for Dining Room and Living Room Furniture
      BRA
      Manufacturer: Aktrin Research Institute
      ProductGroup: Book
      Binding: Spiral-bound

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      ASIN: 1894330676

      Book Description

      This report from Business and Research Associates covers cabinet and occasional furniture in the main living areas. Whilst the market has shown steady growth in recent years, most of these extra sales have been taken by imports, particularly from Malaysia, China ,Italy , and Denmark. Imports account now for over 50% of the market. The Silentnight Group (with brands Homeworthy, Silentnight, Ducal, Stag, and Nathan) is the leading supplier but the rest of the market remains very fragmented.

      Survivor's Guide to Small Business
      Average customer rating: Not rated
        Survivor's Guide to Small Business
        Mark S. Harden
        Manufacturer: South-Western Educational Pub
        ProductGroup: Book
        Binding: Paperback

        GeneralGeneral | Business & Investing | Subjects | Books
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        ASIN: 0538725737

        Book Description

        Survivor's Guide to Small Business is a comprehensive, easy-to-use guide for small business development and ownership. It presents all of the essentials of small business management in an easy-to-read and easy-to-use format. The content is comprehensive and universal, and emphasizes the most practical and useful information for the potential entreprenuer rather than the theoretical. The text reflects the most current topics and issues in small business, and includes many cases, activities and features to engage students and enrich learning.

        Making Effective Media Happen
        Average customer rating: 4 out of 5 stars
        • 'Making Effective Media Happen' lives up to its name
        Making Effective Media Happen
        Michael Brown
        Manufacturer: Allen & Unwin
        ProductGroup: Book
        Binding: Paperback

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        Running Meetings & PresentationsRunning Meetings & Presentations | Skills | Business & Investing | Subjects | Books
        ASIN: 1865089435

        Book Description

        Dealing with the media can be extremely daunting and fraught with danger without a well-prepared approach. Some companies have lost millions of dollars because of poorly handled public relations. Some small businesses have been driven out of existence by bad press. This book shows individuals how to prepare their messages, deal with difficult interviewers, and get their messages across firmly and confidently. Many of the rules seem obvious, but the fact that media appearances fluster so many people is evidence of just how alien the experience is to most people.

        Customer Reviews:

        4 out of 5 stars 'Making Effective Media Happen' lives up to its name.......2003-11-27

        It's been said that our number one fear is public speaking, so it's no wonder that many people freeze when they are confronted by the media.

        Anyone who has faced the press will know you cannot be too prepared. What you say and how you say it can mean the difference between improving a company's profile and profitability or a loss of market confidence and worse.

        Michael Brown's 'Making Effective Media Happen' is a one-stop solution, showing how to prepare and deliver successful communications, deal with difficult interviewers and get your message across firmly and confidently.

        Brown has worked both sides of the fence, starting as a TV journalist in 1977 and now as a media consultant, coaching companies on how to relate to the media.

        One of the best things about this guide is the author's integrity. Some PR practitioners believe media success relates to how much spin you put on a story. Brown's philosophy is based on providing a win-win for all players: So, you are treated professionally; the journalist gets a good story; and the public is informed.

        The book covers a variety of relevant topics including:

        * Understanding the media
        * How to write a press release
        * How to handle media inquiries
        * Making the news
        * Preparing for an interview
        * Conducting an interview

        Brown offers a lot of common sense and practical tips for successful media relations. This includes the full gamut of experiences you can expect when facing the media, ranging from what types of journalists you can encounter to what types of interviews you can experience (phone, in-person, studio).

        'Making Effective Media Happen' provides an excellent introduction to the media in all its guises. The book includes checklists, activities and tools for developing media skills. It also explains the law and the media, including important issues such as defamation, sub judice and 'off the record' comments. It even includes a short meditation exercise to prepare yourself for an interview.

        In addition, the guide features handy worksheets that refer to all the major sections of the book. So readers have the best of both worlds ~ a quick snapshot of information when they need it and a workbook for ongoing use.

        'Making Effective Media Happen' is a must for anyone in the media eye or any commercial writer who wishes to gain a greater understanding of this vital market.

        -- Michael Meanwell, author of the critically-acclaimed 'The Enterprising Writer' and 'Writers on Writing'. For more book reviews and prescriptive articles for writers, visit www.enterprisingwriter.com

        Targeting the Job You Want (Five O'Clock Club Series)
        Average customer rating: 4.5 out of 5 stars
        • A Good Resource
        • Insightful!
        • Can take you from a frozen standstill to a heavy jog in 1 wk
        Targeting the Job You Want (Five O'Clock Club Series)
        Kate Wendleton
        Manufacturer: Cengage Delmar Learning
        ProductGroup: Book
        Binding: Paperback

        GuidesGuides | Job Hunting & Careers | Business & Investing | Subjects | Books
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        1. Building a Great Resume (Five O'Clock Club Series) Building a Great Resume (Five O'Clock Club Series)
        2. Getting Interviews (Five O'Clock Club Series) Getting Interviews (Five O'Clock Club Series)
        3. Interviewing and Salary Negotiation (Five O'Clock Club) Interviewing and Salary Negotiation (Five O'Clock Club)
        4. Targeting a Great Career (Five O'Clock Club) Targeting a Great Career (Five O'Clock Club)
        5. Packaging Yourself: The Targeted Resume (Packaging Yourself) Packaging Yourself: The Targeted Resume (Packaging Yourself)

        ASIN: 1564144496

        Book Description

        Going beyond prior editions, Targeting the Job You Want, 3e, includes complete information and advice on using the internet to find out about industries, research companies, and identify key decision makers. This edition delves into strategies and tips for online research that can help the user develop job targets, become an "industry insider", discover new opportunities never thought of , and network more quickly and more efficiently than ever before. Written by Kate Wendleton, syndicated career columnist, Targeting the Job You Want, 3e, will help the user identify their dream, make it specific and learn the steps needed to achieve it.

        Customer Reviews:

        5 out of 5 stars A Good Resource.......2001-12-28

        A very good resource for these crazy times of frequent job changes. Kate Wendleton is right on the money when she states that most people will have up to fifteen jobs and five careers in their working lives.

        Many of the exercises are quite helpful. The seven stories analysis can tune one in on some hidden talents. The Special Interests List can certainly clue one in and where a person can direct his or her job search. Satisfiers/Disasitifers, 40 Year Vision, and Ideal Scene Worksheets if nothing else can put a frustrated job seeker in a good mood and re-invigorate some badly needed focus.

        The sections on job targeting are indeed helpful. This sections works with geographic issues as well as industry and job function matters as well. Company attributes and personal attributes are a detailed level are discussed quite well here.

        The research sections and internet listings cap off a wonderful resource for anyone in the midst of a career change. Kate Wendleton even sells her services in an appropriate way without an excessive amount of hype. I will most certainly read through Wendleton's other books, Interviewing And Salary Negotiation as well as Getting Interviews. Kate is most certainly in tune with todays ever changing employment market.

        4 out of 5 stars Insightful!.......2001-03-27

        The mantra has been repeated so often that it's become a cliché: Worker loyalty has disappeared, making every job temporary. Author Kate Wendleton repeats the obvious facts about the increasingly transient work force, but goes beyond the apparent as she supplies inventive ways to approach your career decisions. Her most intriguing suggestion is that you should use a "Seven Stories Approach" to develop your "Forty-Year Vision." The stories help you discover what you're really passionate about so you can build a long-term vision to guide you meaningfully through your career. While the book is repetitious at times, it offers useful examples of job hunters who used Wendleton's tactics to improve their careers. We [...] recommend this book to anyone who is interested in a fresh approach to career change, and to human resource professionals who want to know how applicants are (or should be) thinking.

        4 out of 5 stars Can take you from a frozen standstill to a heavy jog in 1 wk.......1999-02-13

        So many great exercises and techniques to help people focus and find what they want to do. Once focused, there are helpful guides to getting interviews, writing resumes, turning interviews into offers, and then negotiating the offers. Above all, however, it really helped to lay out long term goals. My next step doesn't have to be the "dream job", it just needs to get me closer to my long term goals. Frankly, I am not prepared for my long term goals yet - but at least now I have them!

        The Smart Spot: 4 Steps to Setting Intentions and Using Intuition to Achieve Success
        Average customer rating: 5 out of 5 stars
        • Simple instructions for the decision maker
        • Pragmatic and clear guidance to access intuition
        • A new perspective
        • Spot On!
        • Powerful & Practical: Intention Plus - Process That Works!
        The Smart Spot: 4 Steps to Setting Intentions and Using Intuition to Achieve Success
        Dia North
        Manufacturer: Red Wheel
        ProductGroup: Book
        Binding: Paperback

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        ASIN: 1590030389

        Customer Reviews:

        5 out of 5 stars Simple instructions for the decision maker.......2004-02-16

        The Smart Spot is an easily read book, written in simple language with simple instructions. The book is written with a friendly, enthusiastic tone. What The Smart Spot does best is to straddle both the business world and "New Age" type thinking which stresses the unseen but powerful energy of the individual and what it can accomplish, if only certain mental exercises are followed.

        Skeptics may be won over by the success stories recounted in anecdotes. Business leaders report that they access an intuition from within themselves to make important decisions. The author dissects this process and makes it available to all, through a step by step process. Helpful details to the four step process are given, including using the color gold in visualizations, because of its particular "energy."

        The Smart Spot stresses collaboration, not ruthless competition as a basis for success. The book emphasizes the best result for all concerned, as a refreshing change from those books which promote business strategies designed to conquer the competition. I think this would be a helpful book for a person in a decision-making capacity who is looking for a guide to help with important choices.

        4 out of 5 stars Pragmatic and clear guidance to access intuition.......2004-01-16

        A treasure has landed in my lap in the form of Dia North's new book, "The Smart Spot." In my dance training, I'm always helping people get centered and aligned with their physical body so that they may experience freedom through movement. With Dia's clear and simple guidance, I can also assist myself and my students in contacting and connecting with the creative core of intuition and higher mind. What better place to listen from?

        Lisa Alpine, co-author "Wild Writing Women"

        5 out of 5 stars A new perspective.......2004-01-16

        A groundbreaking work with a new perspective on how to achieve successful outcomes in business. I use the Smart Spot techniques daily.

        Nancy Copeland, President, Copeland Strategies

        5 out of 5 stars Spot On!.......2004-01-16

        With great examples from the world of business and deep metaphysical truth, The Smart Spot builds a bridge from commerce to spirit that's 'Spot On'.

        Patricia Aburdene, coauthor, "Megatrends" series

        5 out of 5 stars Powerful & Practical: Intention Plus - Process That Works!.......2004-01-14

        This work unveils a well-tested new synthesis of concepts and lays out breakthrough methodology for managing personal power which literally brings deep spiritual wisdom "down to earth." Dia North's work is cutting edge with its sharp emphasis on an expanded redefinition of intuition as the intentional direction of the interactive functions of intellect, spirit, emotion, physical awareness, and more. The process North offers can be done effectively to achieve success in grand business collaboration, to create positive intended outcomes vis a vis a full spectrum of short-term personal goals, or to discover a creative path that will deliver on an individual's life purpose.

        The Smart Spot is an experiential read, in that it carves out a clear path for consciously claiming and directing enormous freedom to yield desired outcomes with integrity. Stories from North's professional consulting practice spice the information liberally with real-life examples of how the process generates intended results. The implementation exercises, in combination, could be summed up as an indispensable manual for harnessing and focusing energy to hit the bulls-eye every time. Readers will recognize and trust the solid logic that emerges as they test out this fluid magic.

        Deceptively simple and highly accessible, this book will be exciting and encouraging to anyone bent on realizing their dreams and having a good time doing it. The practical applications are unlimited because the method can be taken, layer by layer, to greater depths. This is a joyful book, destined to delight the hard-boiled pragmatist and the self identified "mystically attuned" with the same human punch and universal force.

        How to Incorporate and Start a Business in Oregon: A Simple 6 Part Program (How to Incorporate and Start a Business Series)
        Average customer rating: Not rated
          How to Incorporate and Start a Business in Oregon: A Simple 6 Part Program (How to Incorporate and Start a Business Series)
          J. W. Dicks
          Manufacturer: Adams Media Corporation
          ProductGroup: Book
          Binding: Paperback

          Company ProfilesCompany Profiles | Biography & History | Business & Investing | Subjects | Books
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          ASIN: 1558507736

          Book Description

          Over 30 books covering individual states!

          How to Incorporate and Start a Business in... covers every essential topic you need to understand to start a business right. Protect yourself and your business with expert knowledge provided in this book. The easy-to-follow steps and worksheets guide you through every aspect of incorporation and starting your own business. This book discusses in detail:

          Selecting an operating entity-which one is best for you? Learn the pros and cons of each type:
          Sole proprietorships
          Partnership-general and limited
          "S" corporations
          Limited Liability Companies (LLCs)
          Limited Liability Partnerships (LLPs)

          The five necessary steps to incorporation-five essential moves you must know and follow:
          Choose a name: learn the legal ramifications of this simple step
          Prepare the Articles of Incorporation
          Write the bylaws
          Hold the organizational meeting
          Issue the stock

          Raising Capital-Avoid costly mistakes and financing pitfalls that leave other business owners behind:
          Identify potential investors
          Sell stocks, notes, bonds, or convertibles
          Borrow money from banks, credit unions, and venture capital firms

          Dealing with the law-Legal issues always come up, so be prepared:
          Learn how to arm yourself with knowledge
          Handle disputes
          Tips to keep you out of court

          Preparing Contracts and Leases-Learn the tricks of the trade to save you time and money:
          Identify the essential elements
          Master unique aspects of your business
          Negotiate a lease for maximum benefit, minimum risk

          Understanding copyrights, trademarks, and patents-How does this apply to you?
          Learn how to copyright material
          Identify the key elements of a trademark
          Navigate the patent process

          Mastering your taxes-Save money by following advice outlined in this chapter:
          Choose an accounting method
          Keep accurate records
          Learn what you can deduct, and what you can't

          How to Incorporate and Start a Business in... will also each you how to hire the best employees, extend credit to your customer, acquire the proper insurance for your business, and maximize corporate and executive benefits.

          Don't be left out in the cold! How to Incorporate and Start a Business in... How to Incorporate and Start a Business in... will guide you past common snares and pitfalls that hamper the efforts of many new business owners. This book contains dozens of profit strategies engineered to maximize your profit and prevent common mistakes. Plus, this book outlines specific laws and procedures you need to be aware of to do business in your state. It's specifically designed for you. How to Incorporate and Start a Business in... is easy to read, informative, and will save your business both time and money. Use its expert advice to get you started and keep you business on the path to success!

          Visualizing Project Management: A Model for Business and Technical Success (with CD-ROM)
          Average customer rating: 4 out of 5 stars
          • Better try visualize what kind of book you need!
          • 5 stars? Are you kidding?
          • A practical guide, full of insights
          • Call to Arms
          • Horrible - A Waste of Time and Paper!
          Visualizing Project Management: A Model for Business and Technical Success (with CD-ROM)
          Kevin Forsberg , Hal Mooz , and Howard Cotterman
          Manufacturer: Wiley
          ProductGroup: Book
          Binding: Hardcover

          GeneralGeneral | Business & Investing | Subjects | Books
          LeadershipLeadership | Management & Leadership | Business & Investing | Subjects | Books
          ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
          Product ManagementProduct Management | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
          EntrepreneurshipEntrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
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          1. The Fast Forward MBA in Project Management, Second Edition The Fast Forward MBA in Project Management, Second Edition
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          4. Handbook of Applied Social Research Methods Handbook of Applied Social Research Methods
          5. A Survival Guide for Project Managers A Survival Guide for Project Managers

          ASIN: 047135760X

          Book Description

          "The authors' technical skill and work-environment experience are abundantly apparent in the real-world methodology they bring to the study and understanding of the importance of project management to the success of any organization."-From the Foreword by Norman R. Augustine. Chairman of the Executive Committee, Lockheed-Martin Corporation
          Effective project management is an essential skill in virtually every professional and technical setting and, like any skill, it is best mastered through the right combination of in-depth, expert training and hands-on experience.
          Visualizing Project Management, Second Edition is today's best resource for both. Delivered by a trio of authors whose combined project management experience is unequaled in the field-a team that has been an integral part of the development of project management from the 1950s to the present-the processes and techniques in this landmark book have been confirmed through the experiences of over 30,000 working project managers and over 100 corporations.
          Profound in its simplicity yet unique in its completeness, the integrated approach presented in Visualizing Project Management focuses on the four essential elements of project management:
          1. Common Vocabulary: Terms and jargon are defined as they are introduced, minimizing the vocabulary problems that can lead to conflict and undermine otherwise successful teamwork.
          2. Teamwork: Each of the fundamentals of real teamwork-from common conduct to shared rewards-is discussed, along with strategies to strengthen this vital component.
          3. The Sequential Project Cycle: Valuable lessons are provided to enable you to develop a template for project-unique tactics as well as achieve project-to-project continuity.
          4. Management Elements: The authors provide all the techniques and tools you need to guide a project to its successful conclusion-the achievement of stated objectives, within budget and time constraints.
          Visualizing Project Management shows you how to breathe life into each of these inanimate project elements. The result is a working guidebook for total project management success-and a tangible model for moving your organization and career forward into the exciting new millennium.
          An Integrated Approach to Results-Oriented Project Management
          Better . . . Faster . . . Cheaper . . .
          Today's take-no-prisoners competitive environment has made this the project management mantra for 2000 and beyond. Enlightened project managers know: Unless you can identify accurately the correct benchmark and correctly isolate how to surpass it, your organization will succeed only in producing a better, faster, cheaper failure.
          The bestselling Visualizing Project Management first set the standard for effective project management in 1996, and introduced models that have been adopted by over 100 leading government and private organizations. In this Second Edition, the authors have revised the tools and techniques that changed the foundations of project management in order to help you better understand, compete, and win in today's lightning-fast global business arena.
          A few short years ago, the insights and ideas in Visualizing Project Management invented the wheel. Now, its pioneering authors refine your understanding of the project management wheel, as they simplify and clarify the complexities of project management and system engineering.
          Also includes a dynamic CD-ROM-Visual Project Management (Visual PM)-providing an interactive software version of the book's revolutionary process model, a guided tour of a commercial project cycle, vocabulary definitions, sample document templates, and more.

          Customer Reviews:

          1 out of 5 stars Better try visualize what kind of book you need!.......2006-09-16

          Before buying this one, better read some of the 5 stars comments and also some of the 1 stars comments! I wish would be possible rate like minus 1 star, but is not poosible! I really can't find too many good points to this book. It might be good for people just looking for another perspective on project management, but even for this purpose on this site there are a lot of cheaper, and far more effective and efficient books. I can't believe I wasted my money on it. I'd better go on slot machine. Seems here are several reviewers working to stimulate sales, don't let yourself pushed to the wrong decision! This is the worst project management book I ever see.

          1 out of 5 stars 5 stars? Are you kidding? .......2005-08-12

          Why I gave this book 1-star:

          - I've owned this book for a number of years, but have never been able to finish reading it. The writers use a poor, technically-oriented style of writing that is obviously meant to appeal to technically-oriented folks.
          - Once you decipher what they are trying to say you realize that there is not much to it in the way of valuable content.
          - The accompanying CD is a waste of time, merely a sales pitch for additional products.
          - There are numerous other project management books and resources that are much better written and more practical than than this.

          5 out of 5 stars A practical guide, full of insights.......2003-01-30

          I found this to be an excellent book, particularly for those of us trying to make sense out of the wide range of project management approaches. It is a valuable compliment to the Project Management Institute's PMBOK, which is functionally based and organized as categories of required knowledge. Visualizing Project Management is behavior based and provides a project manager and the project team a roadmap for success and a resource for solving problems. Since project management often encounters the intersection of one or more processes, three-dimensional models are used to clarify these often confusing relationships. Many of these relationships include the technical development or systems engineering aspects and they are plainly conveyed so that the non-technical person can benefit. The section on project control is refreshing. Most books represent project control as only a reactive process to bad news. These authors emphasize proactive project control, establishing the proper control systems, yet are appropriately reactive with corrective action when things go wrong. Overall, an enlightening approach to complexity and technical project management.

          5 out of 5 stars Call to Arms.......2002-09-28

          In his foreward to Visualizing Project Management (second edition), Norman Augustine, retired Chairman and CEO of Lockheed Martin, reminds us of the unfortunate high incidence of failures in IT projects. Mr. Augustine then notes the key role of the project manager in producing success or failure. This book was published in 2000, and I maintain that the failure rate is still too high. In fact, I'll use the book's concepts to very briefly analyze a failed NASA project later in this review. First though, why and how can this book help?
          What's unique about this book is that it contains, all at once, a call to arms, weapons handbooks, and mechanisms for producing a battle plan for YOUR project.
          The call to arms is conveyed successfully through the many high-level diagrams, and of course the message behind the diagrams. For example, the orchestra metaphor (each musician is a team member and the project manager is the conductor) is one of the most powerful images. The "common vocabulary" (score) keeps everybody on track. Further, the key system engineering concept of the project manager pulling diverse specialties (strings, percussion, etc.) together is illustrated. Chapter I has an explicit call to arms (Why is Project Management a Critical Issue?); the rest of Part I and two chapters of Part II set up the rest of the framework needed to use the weapon handbooks and create the battle plan.
          Weapons in the arsenal of the project manager are the Project Cycle and the (ten) Project Management Elements in Part II. This handbook-type information should be reformatted to be more usable. The current very basic numbering scheme, and the interspersed exercises make reference difficult. A separate workbook could be published with the exercises. While much of this information is familiar, there are some real zingers that show more depth of experience than many other project management books. For example, the emphasis on project control (one of the elements) is indeed different from "most project management texts (which) describe project control as comparing actuals to plan (status)." You actually need corrective action! The authors (and I) "were flabbergasted to find that the word "requirements" did not even appear"...."in a well-respected reference from the project management field".
          And the battle plan? That is the "orthogonal" project model - with an axis made up of nine elements as the spokes of a wheel (project leadership being the tenth, on the rim) and the project cycle on the axle. You'll have to get the book to appreciate the applicability of the model. But that is the only the first "generic" battle plan. It has to be worked and applied in YOUR organization. No more "we used to have a project management plan, somewhere".
          The authors' preface mentions that Chapter 9 (Applying the Process) has been added to address the Internet time goal of "better, cheaper, faster". The book has numerous case descriptions. I've applied some of the book's concepts to the WIRE case study. NASA's Wide-Field Infrared Explorer (WIRE) mission failed soon after launch on March 4, 1999 when the telescope/cryostat ejected prematurely. NASA has published some very valuable lessons learned (by the way, the book highlights the need for "lessons learned to get into the hands (and minds) of those who would benefit most")... One of NASA's lessons can be related to the orchestra metaphor: "WIRE failed because people could not or would not communicate well with each other. ...These folks feared oversight and criticism and hid behind organizational boundaries". Another lesson concerns the risks in shortcutting the project cycle: the "belief that we pushed the faster, better, cheaper paradigm too hard, such that key corners were cut too closely." So heed the call to arms, master the weapons, and create your own battle plan. We'll win more battles if we really apply the lessons of this book.

          1 out of 5 stars Horrible - A Waste of Time and Paper!.......2002-06-08

          I recently started with new company and needed some reference materials on project management. This book was intriguing because I thought it would allow me to use a right-brained approach to understand the topic (ie visualization). Instead, I got dissertation from the school of MBA managerial double-speak. Nothing in this book is clearly written. You will spend hours trying to figure out what these clowns are trying to say. An example from page 119:

          "At each level, the DA&R process is driven by higher level requirements, constaints of approved baselines such as the utilities provided to the structure and the influences of users and stakeholders at the system level and at every level of decomposition to the level under construction."

          No, I am not making this up, this is what these authors pass off as writing.

          In my opinion, these two authors, and some of the reviewers that gave this book high marks, are in a profession that needs to build its reputation by making what they do seem complex and scientific. Absolute bunk!

          Cautious Revolution: The European Union Arrives Second Edition (Contributions in Political Science)
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            Cautious Revolution: The European Union Arrives Second Edition (Contributions in Political Science)
            Clifford Hackett
            Manufacturer: Greenwood Press
            ProductGroup: Book
            Binding: Hardcover

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            ASIN: 0313295271

            Book Description

            This is a thoroughly revised and updated edition of Hackett's well-received 1990 text. The work aims to provide a comprehensive account of the history, policies, and programs of the European Union (EU), the 15-nation alliance moving toward the economic, monetary, and political union of Europe. Starting with the European Coal and Steel Community, the study gives a full treatment of EU institutions, the common agricultural policy, and issues surrounding monetary and political union. Separate chapters cover EU foreign policy, including relations with the United States, and the future of the European Union. In addition, the work includes an extensive glossary of terms relating to the EU, a biographical appendix of European leaders, and a bibliography and guide to American sources.
            Cautious Revolution: The European Union Arrives Second Edition (Contributions in Political Science, No 363)
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              Cautious Revolution: The European Union Arrives Second Edition (Contributions in Political Science, No 363)
              Clifford Hackett
              Manufacturer: Praeger Paperback
              ProductGroup: Book
              Binding: Paperback
              ASIN: B000ORP5E0

              National Council on Privatisation
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                National Council on Privatisation
                Spectrum Books Ltd
                Manufacturer: Spectrum Books Ltd
                ProductGroup: Book
                Binding: Paperback

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                ASIN: 978029225X

                Kentucky Investment and Business Guide (World Economic and Trade Unions Business Library)
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                  Kentucky Investment and Business Guide (World Economic and Trade Unions Business Library)

                  Manufacturer: Intl Business Pubns USA
                  ProductGroup: Book
                  Binding: Paperback

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                  ASIN: 0739787705

                  Book Description

                  Ultimate investment and business guide for conducting business in the state. Business, investment and export-import opportunities. State economy, government structure, mineral resources, technology, government, political and business contacts and more...

                  Books:

                  1. Gaining Influence in Public Relations: The Role of Resistance in Practice (Lea's Communication Series) (Lea's Communication Series)
                  2. Geometric Data Analysis: From Correspondence Analysis to Structured Data Analysis
                  3. Globalization, Growth, and Poverty: Building an Inclusive World Economy (World Bank Policy Research Report)
                  4. Globalization in Question: The International Economy and the Possibilities of Governance
                  5. Globalizing Rights: The Oxford Amnesty Lectures 1999 (Oxford Amnesty Lectures)
                  6. God and Globalization: Religion and the Powers of the Common Life (Theology for the 21st Century)
                  7. Handbook of Macroeconomics : Volume 1A (Handbook of Macroeconomics)
                  8. Handbook of Regional and Urban Economics, Volume 4: Cities and Geography (Handbooks in Economics)
                  9. Handbook of the Economics of Finance: Financial Markets and Asset Pricing Volume 1B
                  10. History: Fiction or Science? Dating methods as offered by mathematical statistics. Eclipses and zodiacs. Chronology Vol.I

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