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Special Economic Zones and the Economic Transition in China (Economic Ideas Leading to the 21st Century, Vol. 5)
Wei Ge Manufacturer: World Scientific Publishing Company ProductGroup: Book Binding: Hardcover ASIN: 9810237901 |
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China Opens Its Doors: The Politics of Economic Transition
Jude Howell Manufacturer: Lynne Rienner Publishers ProductGroup: Book Binding: Paperback ASIN: 1555874800 |
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Changes in Exchange Rates in Rapidly Developing Countries: Theory, Practice, and Policy Issues (National Bureau of Economic Research-East Asia Seminar on Economics)
Manufacturer: University Of Chicago Press ProductGroup: Book Binding: Hardcover ASIN: 0226386732 |
Book Description
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The Directory of Management Consultants 1997-1998 (8th ed)
Manufacturer: Kennedy Information ProductGroup: Book Binding: Hardcover ASIN: 1885922132 |
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Consultants Directory: Aerospace Automotive Iso 9000 Quality Systems/Management, 1997/1998 (Consultants Directory)
Society of Automotive Engineers Manufacturer: Society of Automotive Engineers Inc ProductGroup: Book Binding: Paperback ASIN: 0768000610 |
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Diy Pr: The Small Business Guide to 'Free' Publicity
Penny Haywood Manufacturer: Brassey's UK ProductGroup: Book Binding: Paperback ASIN: 0713483695 |
Customer Reviews:
Brilliant! Down to earth, practical guidance........1999-03-09
The grass-roots approach cuts through the mysterious air (ie: 'the crap') often hanging round PR and publicity issues and beloved by practitioners desperate to play their cards close to their chest.
Penny's advice is simple, easy to follow and should guarantee results. It won't turn everybody into PR professionals as there's a bit more too it than securing media coverage, but then, that's not the aim of the book.
As well as the sound 'can't go wrong' advice, there's templates and examples that lead readers through the process of putting together news releases etc.
Altogether a brilliant guide that brings the seemingly impossible task of generating publicity well within reach of any small business or enthusiastic individual. Brilliant. And not before time.
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On-The-Job Communications for Business, the Professions, Government and Industry
Ernst Jacobi Manufacturer: Prentice Hall ProductGroup: Book Binding: Paperback ASIN: 0136361013 |
Book Description
Teaches communications skills for vocational job and speaking, writing, interviewing,resumes etc.
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On-The-Job Communications for Business, the Professions, Government and Industry
Ernst Jacobi Manufacturer: Prentice Hall ProductGroup: Book Binding: Paperback ASIN: B000OIVRS2 |
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CareerXroads 2003
Gerry Crispin , and Mark Mehler Manufacturer: MMC Group ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0965223981 |
Customer Reviews:
Career X Roads - a view from a HR Pro.......2003-07-22
Great for Jobseekers.......2000-10-08
A helpful listing.......2000-10-07
Wayne D. Ford, Ph.D., author, "Breakthrough Technical Recruiting" docwifford@msn.com
Outdated.......2000-07-27
So-So Book.......2000-07-27
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Rich Dad's Escape from the Rat Race: How to Become a Rich Kid by Following Rich Dad's Advice (Rich Dad)
Robert T. Kiyosaki , and Sharon L. Lechter Manufacturer: Little, Brown Young Readers ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0316000477 |
Customer Reviews:
Good message, flimsy construction........2007-02-20
Not only for kids.......2006-06-30
Rich Dad broke the code........2005-08-05
Help Your Kids Save Their Pennies.......2005-06-22
Rat Race or Financial Freedom.......2005-02-04
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The World's Greatest Toy Train Maker: Insiders Remember Lionel
Roger Carp Manufacturer: Kalmbach Publishing Company ProductGroup: Book Binding: Hardcover ASIN: 0897784391 |
Book Description
The inside story of the Lionel Corporation as told by former employees. Traces five decades of Lionel train history as people behind the scenes describe Lionel's leaders, products, achievements, and legacy from the 1920s through the 1960s.Customer Reviews:
Of Coal Piles, Chickens, and Memories.......2004-02-06
Once the reader has the main history of the company under his belt and is familiar with the names of its movers and shakers, then is the time to open Carp's book on "the world's greatest toy train maker" and to appreciate the experiences of the former employees therein. At its economic height, Lionel was quite a large company and employed workers with many diverse skills. In Carp's book, the reader will meet assembly line foremen, tool room supervisors, administrative assistants, illustrators, electrical engineers, salesmen, photographers, publicists, and innovators in electronics-all people whose names went unknown to the children who played with Lionel trains and to most other people outside the industry. Yet these largely unknown and unseen employees all influenced the development, production and marketing of the trains and of Lionel's military products. Without employees such as those in Carp's book, Lionel could never have achieved the market dominance that it enjoyed for many years, nor would the name carry the fiercely loved emotional reactions that it still evokes among thousands of toy train aficionados and hobbyists today. In short, Carp's book shows us the Lionel Corporation from the viewpoint of employees who labored in supporting roles rather than in the limelight of the executive boardroom.
Reading this collection of memory-lane stories did reveal one proposed product that I had not run across before in any of the other company histories that have been published. I certainly would like to see a sample of that steam locomotive tender with the chickens popping out of the coal pile pursued by a would-be chicken-catcher! Reading also revealed one rather significant factual error relative to a Lionel product: Page 99 describes Lionel's Super-O track as having a "darkened center rail and ample wood ties." In reality, the center rail was bright copper, darkening over time only through normal oxidation, and the closely spaced ties were wood-grained plastic. The track used no actual wood whatsoever. While this is only one error, to be sure, it is a very blatant one, immediately obvious to anyone with common knowledge of Lionel's products.
At 112 pages, the book is also a rather thin volume, but it is nonetheless a useful addition to one's library on the Lionel Corporation and is worth the reading-just not as the first book to be read on this topic.
Personal accounts of workers at the "Old" Lionel Corp........1998-07-28
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Digital Play: The Interaction of Technology, Culture, and Marketing
Stephen Kline , Nick Dyer-Witheford , and Greig De Peuter Manufacturer: McGill-Queen's University Press ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0773525912 |
Book Description
Digital Play is a major study of the video and computer game industry, from its origins as a minor spin-off of the military-industrial complex to its contemporary position as a major global media business as big as Hollywood. It discusses how interactive games affect theoretical debates about the information society, gives an historical account of the rise and fall of companies such as Atari, Nintendo, and Sega and of today's savage competition between Microsoft and Sony, and offers critical analysis of gender and violence in games, the marketing strategies of game companies, intellectual property and work in the game industry, and the problems and possibilities of on-line games. Digital Play is a book for anyone interested in the cutting edge of virtual culture, or in a digital business that is transforming everyday life.Customer Reviews:
Critical postmodern analysis.......2003-08-06
Nick Dyer-Witheford of "Cyber-Marx" fame is one of the authors. Mr. Dyer-Witheford's influence is discernable in at least several sections where the post-Marxist themes of corporate control versus freedom that are evident in "Cyber-Marx" are used to very good effect. First, he deflates the wildly optimistic claims of techno-utopians such as Alvin Toffler, reminding us that technology remains in service to corporate profits and therefore narrows and limits the possibility of "choice, interactivity and empowerment" that digital games purportedly offer. Second, Mr. Dyer-Witheford points to piracy and hacking as evidence that freedom from corporate control and a return to "play" in its purest sense may yet remain possible.
The authors contend that video games are worthy of serious study because they represent the "ideal-type" postmodern commodity. So whereas the automobile is closely associated with the "industrial capitalism" of the Fordist era, the video game embodies the "information capitalism" of today's "perpetual innovation" society.
The ideal-type commodity does not mean that it avoids crisis, however. The authors posit that the accelerating "circuits" of technology, culture and marketing that drive postmodern society in general and the video game business in particular "can be broken or come into contradiction" in numerous ways. The authors go on to critique each of these three circuits and produce many pages of very thoughtful analysis.
For example, an interesting aspect of the industry that is often overlooked is manufacturing and the international division of labor. Electronic game equipment is often produced by proletariat labor in the poor countries of the South for the benefit of relatively wealthy consumers in the North. The authors point out that the game industry, like most capitalist enterprises that exploit the so-called free trade system in search of higher profits, will find it difficult to develop new markets for its products until it is willing to pay its third-world factory workers enough money to stimulate demand. In fact, the authors state that corporate managers should not be too surprised when intellectual property gets pirated by people who feel that they have been cheated by the economic system.
But probably the most stinging criticism concerns the close connection of games with Cold War research and development. The "militarized masculinity" that characterizes so many games originated here and has been perpetuated by corporate marketing in pursuit of profits. But the authors point out that if the industry fails to find successful alternative game genres and graphic violence continues to escalate, future interest in gaming may be jeopardized even as the potential damage to children exposed to such psychic intensity remains unknown.
In short, "Digital Play" is highly recommended to everyone interested in deconstructing the multi-faceted and increasingly fantastical world that has been brought to us by the "military and entertainment" complex.
A clever look at the global industry of interactive gaming.......2003-07-31
Digital Play is cleverly divided into three segments, each focusing on different bearings of interactive gaming but effectively converging into a single conclusive "coda." Discussion begins with a theoretical approach to analyzing gaming and its industry as it relates to circuits of interactivity including culture, technology, and marketing. Theoretical concepts collected from media theorists Marshall McLuhan and Raymond Williams, are successfully transferred to the medium of the videogame. What follows is a look at the existence of interactive gaming in a post-Fordist, and postmodern society of information technology and hyper-reality. This facilitates the understanding of historical circumstances of developing circuits of interactivity outlined in earlier chapters. While the first segment may seem theoretically and linguistically intense, it remains deeply involving and is ever mindful of the topic at hand: video games.
The second segment of Digital Play covers the historical background of games from their early beginnings in the military-industrial complex to the relentless corporate firefight known to many as the "console wars." However, unlike previous electronic gaming texts, the historical accounts are retold stressing the importance of technology, culture, and marketing. Digital Play thus provides a fresh and extremely entertaining parade through electronic gaming's past. What readers may find most absorbing in this stretch are the political-economic struggles endured by the gaming companies (Atari for example) who pioneered the industry only to meet with fierce competition and an unstable market for interactive entertainment.
The initial chapters of Digital Play concentrated on technology and communication studies, and the following chapters zeroed-in on history and marketing practices. However, this theoretical triad could not be complete without the presence of one more area of study: game culture as an industry and practice. In a chapter entitled "Workers and Warez" the authors examine gaming technologies on global levels of production and consumption, such as the exploitation of off-shore labourers and increasing levels of hacking, console "modding", and software piracy. Subsequent chapters provide studies in branding and licensing, violence and gender, and my personal favourite...political economy. Chapter 12 assembles the major themes of Digital Play, suggesting that Electronic Arts' best-selling game "The Sims" can be viewed as a microcosm of our own capitalist society, wrought with consumerist ideology. While we manipulate the digital Barbie dolls of our virtual technology, so too does a system of communication technologies, global enterprise, and postmodern digital culture manipulate our symbolic relationship with the logic of a capitalist system.
I thoroughly enjoyed reading Digital Play and wouldn't hesitate to purchase any game-related books that any of the authors might publish in the future. Digital Play offers an engaging critical look at the gaming world's industry, technology, and culture, and should not be ignored by those looking to study interactive games from an academic viewpoint or by those simply looking for enjoyable reading.
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An Analysis of the Economic Democracy Reforms in Sweden (Mellen Studies in Economics, V. 22)
Philip Whyman Manufacturer: Edwin Mellen Press ProductGroup: Book Binding: Hardcover ASIN: 077346476X |
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Foreign Aid and Political Reform: A Comparative Analysis of Democracy Assistance and Political Conditionality (International Political Economy)
Gordon Crawford Manufacturer: Palgrave Macmillan ProductGroup: Book Binding: Hardcover ASIN: 0333919823 |
Book Description
The linkage of development aid to the promotion of human rights, democracy and good governancewas a striking departure in the post-cold war foreign policies of Northern "donor" governments. Uniquely, this book provides a systematic and comparative investigation of policies and practices in the 1990s to promote political reform in Southern '"ecipient'"countries by four donors, the governments of Sweden, the United Kingdom and the United States, plus the European Union.The use of both carrot and stick ( that is democracy assistance and aid sanctions) is examined andsharp criticism of current practice offered.
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An Analysis of the Economic Democracy Reforms in Sweden.
Philip Whyman Manufacturer: Edwin Mellen Pr. ProductGroup: Book Binding: Hardcover ASIN: B000N67JV4 |
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Environment, Physical Planning and Development in Nigeria
S. O. Onakomaiya , and O. O. Oyesiku Manufacturer: College Pr Pub ProductGroup: Book Binding: Paperback ASIN: 9782194182 |
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Cook Islands Offshore Investment and Business Guide (World Country Study Guide Library)
Manufacturer: Intl Business Pubns USA ProductGroup: Book Binding: Paperback ASIN: 0739739085 |
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