Economic Feasibility of Projects: Managerial and Engineering Practice

Book Description

This is a textbook for engineering undergraduates and postgraduate students and a reference for practicing engineers or managers who are familiar with their projects but less familiar with financial/economic analysis methods. The book is divided into two parts. Part 1 covers all the basic concepts and theories and provides the readers with a good understanding of the financial and economic analysis on the feasibility of projects. Plenty of examples are used to illustrate the theories, arguments and calculations. Part 2 consists of case studies on both financial and economic feasibility studies. Readers should be able to conduct their own financial and economic analyses by following the procedures and methodology of the examples given.

In this new edition, the chapters have been revised and expanded with the latest theories and data added, especially the most up-dated information on the development of the theories of internal rate of return and net present worth.

Customer Reviews:

Rather useless.......2004-06-04

There are many other books on the subject that is better written than this one which a practitioner can consult. Those really keen to know the subject would read up more useful texts instead of merely relying on this flimsy book. Not recommended.

Book Description

This digital document is an article from Market Europe, published by Media Contact Resources, Inc. on January 1, 2003. The length of the article is 663 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: EC SALES TO REMAIN DEPRESSED THROUGH MIDYEAR 2003.(new report on Economic Community private sector spending)
Publication: Market Europe (Newsletter)
Date: January 1, 2003
Publisher: Media Contact Resources, Inc.
Volume: 14 Issue: 1 Page: NA

Distributed by Thomson Gale

The Economics of the New Europe: From Community to Union

Average customer rating:

The Economics of the New Europe: From Community to Union
Nigel Healey
Manufacturer: Routledge
ProductGroup: Book
Binding: Paperback

General | Popular Economics | Business & Investing | Subjects | Books

International | Economics | Business & Investing | Subjects | Books

Money & Monetary Policy | Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

General | Europe | History | Subjects | Books
ASIN: 0415108756

Book Description

Europe is in a period of rapid transition--the Single European Market has been completed and many barriers to the free movement of goods, services, labor and capital have been removed. Based on extensively revised and updated articles from Economics and Business Education, The Economics of the New Europe takes a fresh and up-to-date look at the European economy.

The volume demonstrates how the road to closer economic and monetary integration in Europe is difficult and controversial as many issues remain unresolved. The European Monetary System partially collapsed following speculative attacks on weaker currencies, throwing the timetable for monetary union into disarray. Furthermore, deep recession and the breakdown of communism has reignited nationalism and ethnic tensions in Eastern Europe, casting doubts on hopes of a unified "family of Europe."

Supplemented by a useful statistical appendix describing the community from 1980 to 1994, The Economics of the New Europe provides a thorough examination of the emerging European Union.

Insurers prepare for new Europe in 1992. (Int'l Market Report): An article from: National Underwriter Property & Casualty-Risk & Benefits Management

Average customer rating:

Insurers prepare for new Europe in 1992. (Int'l Market Report): An article from: National Underwriter Property & Casualty-Risk & Benefits Management
Henry G. Parker
Manufacturer: The National Underwriter Company
ProductGroup: Book
Binding: Digital
ASIN: B0008SE8FC
Release Date: 2005-07-28

Book Description

This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on July 10, 1989. The length of the article is 1284 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Insurers prepare for new Europe in 1992. (Int'l Market Report)
Author: Henry G. Parker
Publication: National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: July 10, 1989
Publisher: The National Underwriter Company
Issue: n28 Page: p11(3)

Distributed by Thomson Gale

Reinsurer eyes new EC market. (European Community) (Monte Carlo Rendezvous): An article from: National Underwriter Property & Casualty-Risk & Benefits Management

Average customer rating:

Reinsurer eyes new EC market. (European Community) (Monte Carlo Rendezvous): An article from: National Underwriter Property & Casualty-Risk & Benefits Management
John Jennings
Manufacturer: The National Underwriter Company
ProductGroup: Book
Binding: Digital
ASIN: B0008MFNFC
Release Date: 2005-07-28

Book Description

This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on September 11, 1989. The length of the article is 586 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Reinsurer eyes new EC market. (European Community) (Monte Carlo Rendezvous)
Author: John Jennings
Publication: National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: September 11, 1989
Publisher: The National Underwriter Company
Issue: n37 Page: p3(2)

Distributed by Thomson Gale

Book Description

This book shows IT professionals and developers that the open source approach can offer flexible, reliable, and secure enterprise solutions. Written by the founders of the Open3.org open source movement, the book provides a roadmap to all critical components of an open source e-business infrastructure. Through detailed coverage of Enterprise Applications (EA), Enterprise Application Integration (EAI) as well as Business-to-Business (B2B) and Business-to-Customer (B2C) software, the authors explain how to leverage open source solutions to bring business processes online, integrate disparate applications and databases across the enterprise, and ensure secure, efficient e-business transactions.

Customer Reviews:

A good introductory book on open source and ebusiness.......2001-11-21

This book provides a solid introduction to using open source software for ebusiness. The authors have a strong fundamental grasp of what ebusiness is, something that many so-called "ebusiness experts" fail at. They describe ebusiness as 5 interlocking categories: enterprise apps, internal and external integration, and business & consumer e-commerce. They then describe how open source software can be used in these categories.

The book is written for technical types, but really more for managers than developers. I'd like to have seen some code in this book, but nonetheless it did give me a good idea on where to begin looking and using open source software.

The chapters on integration and e-commerce are very good, with lots of details that many programmers would find useful. The authors also seem to have a good grasp of the state of open source and what types of decisions technical folks need to make when evaluating the software.

A good book if you want to find out what this whole open source and linux thing is and how to go about using it for your projects.

Average customer rating:

A MUST for anyone thinking of starting their own business.

The 2000 Franchise Annual: 'The Original' Franchise Handbook and Directory (Franchise Annual)
Ted Dixon
Manufacturer: Info Franchise News
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
General | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
Retail Businesses | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
ASIN: 0969226780

Book Description

Since 1996 The Franchise Annual Directory has been the largest and most complete franchise directory available. Known as the "Bible of the Franchise World" the directory gives all the information you need to investigate before investing. It's guaranteed accurate at date of publication. There are separate American, Canadian, and Overseas sections as well as a complete summary of Federal, State and Provincial regulations.

The annual includes 60 different categorical sections including such areas as: Accounting and Tax Services, Advertising and Direct Mail, Automobile Rental & Leasing, Automotive Lubrication & Tune Up, Automotive Transmission Repair, Building Products and Services, Carpet, Drapery and Upholstery Cleaning, Children's Products & Services, Computer, Electronics, Internet Services, Employment & Personnel, Entertainment, Florist Shops, Food Convenience, Baked Goods, Donuts & Pastry, Candy, Popcorn & Snacks, Ice Cream & Yogurt, Restaurant, Specialty Shops, Supermarkets, Formal Wear, Franchise Consultants & Services, Furniture Refinishing & Repair, Hairstyling & Cosmetics, Health Aids & Services, Home Furnishings: Retail, Sales, Rental & Services, Home Inspection, House/Pet Sitting Service, Jewelry, Laundry & Dry Cleaning, Lawn & Garden Care, Motels, Hotels, and Campgrounds, etc., etc.

Franchisees benefit in many ways from joining a proven system. They enjoy collective buying power and receive financial guidance. All these assets add up to "risk reduction" and five the franchisee an enormous head start over starting a business alone.

The handbook section contains: Dangerous contract terms from a franchisee's perspective, Disouted contract rights, recent trends, worldwide sources, useful assoications, investigative advice, and pages of questions to help the prospective franchisee invstigate: The Franchisor, Product, Service, Current Franchisees, Territory and The Contract.

There are 4,357 total Listings
2,753 American Listings
1,081 Canadian Listings
523 Overseas Listings

There are 570 completely NEW LISTINGS, which are marked with an asterisk (*).

Each franchisor listing provides: Name of Outlet, Corporate Name, Address, Telephone and Fax Number, E-Mail, Web Site, Name of Contact. Full Description of business, Year Established, Year Started franchising, Number of Units Company Owned, Number of Units Franchised, Franchise Fee, Royalty, Total Investment, Whether or Not financing is available.

Customer Reviews:

A MUST for anyone thinking of starting their own business........2000-04-04

Franchising may be the best starting path for any entrepreneur and this is the ultimate guide. This guide gives you a complete listing of nearly every franchise available as well as such vital information as what level of support the franchisor provides, if the franchisor provides financing, and the approximate costs of starting a particular franchise.

Average customer rating:

Another Resume Book

Exactly what I needed!

Focus on format, not content

Focus on format, not content

Designing the Perfect Resume
Pat Criscito
Manufacturer: Barron''s Educational Series
ProductGroup: Book
Binding: Paperback

General | Job Hunting & Careers | Business & Investing | Subjects | Books
Job Hunting | Job Hunting & Careers | Business & Investing | Subjects | Books
Resumes | Job Hunting & Careers | Business & Investing | Subjects | Books
General | Religion & Spirituality | Subjects | Books
General | Reference | Subjects | Books
Similar Items:

e-Resumes: A Guide to Successful Online Job Hunting (E-Resumes: A Guide to Successful Online Job Hunting)

What Color Is Your Parachute? 2007: A Practical Manual for Job-Hunters and Career-Changers (What Color Is Your Parachute)

How to Write Better Resumes and Cover Letters (How to Write Better Resumes)

Great Jobs for Geology Majors (Great Jobs Series)

Competency-Based Resumes: How to Bring Your Resume to the Top of the Pile

ASIN: 0764128957

Book Description

Job seekers will find step-by-step instructions for creating an effective résumé that presents their background and qualifications in the very best light. They will learn the difference between functional and reverse chronological résumés, and get advice on which style is best for their needs. They'll also find tips on making the most effective use of type fonts, graphic devices, and attractive layout when preparing a résumé, as well as advice on creating electronic résumés. Many different job categories are reflected in this book's 220 sample résumés, which can be adapted and personalized for use by job seekers. New in this are more than 100 new résumé designs created by members of the National Résumé Writers Association (NRWA).

Customer Reviews:

Another Resume Book.......2006-08-29

This book is chock full of different resumes like so many others on the market. Be advised that the primary focus of the book is on NOT designing layout and design of resumes, but on how to write or format one based on the many examples. The title is somewhat misleading.

Exactly what I needed!.......2003-02-17

Getting back into the job market after nine years at home is exciting, but creating a resume scared me to death. I looked at several books about resume creation, but they either went into too much depth and gave no examples, or were too job-specific for me. I have never even done a resume before, and I had a lot of questions. This book gave tons of examples, showing how each differed and what it emphasized. It gave advice on how to emphasize your strengths and downplay your weaknesses. Ideas for design and fonts were plentiful and practical. I came up with a great resume, but best of all it wasn't a stressful exercise once I found this book. I highly recommend this book!

Focus on format, not content.......2000-08-02

Unlike most resume books which have many samples in the same format with different information, this book has hundreds of different resumes in a wide variety of formats. It contains a small section on the content of resumes, but the primary focus of the book is on layout and design. Individual chapters are dedicated to placement of names and address information as well as to functional versus chronological resumes. All aspects of the physical appearance of resumes are covered including font and quality and color of paper. One of the most useful sections of the book addresses the issue of making resumes scannable. This book would be more useful to somebody who already has a resume and wants to update the look rather than to a person just beginning to write a resume.

Focus on format, not content.......2000-08-02

Designing the Perfect Resume: A Unique "Idea" Book Filled With Hundreds of Sample Resumes Created Using Wordperfect Software

Average customer rating:

the first review is a blatantly obvious plug
There is a Resume in this Book for Everyone!

Designing the Perfect Resume: A Unique "Idea" Book Filled With Hundreds of Sample Resumes Created Using Wordperfect Software
Pat Criscito
Manufacturer: Barrons Educational Series Inc
ProductGroup: Book
Binding: Paperback

General | Job Hunting & Careers | Business & Investing | Subjects | Books

Resumes | Job Hunting & Careers | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Technical | Writing | Reference | Subjects | Books
ASIN: 0812093291

Customer Reviews:

the first review is a blatantly obvious plug.......1999-09-03

The first review is clearly a plant from someone affiliated with the author or publisher

There is a Resume in this Book for Everyone!.......1998-06-13

There really isn't much to be said about this book other than it contains literally hundreds of sample resumes. It is the author's intent to allow readers to select the type of resume that seems right for them. The author expresses the concern that users of this book should express themselves visually by using the layout, wording, font styles, graphics, and even paper styles that reflect their personalities, personal needs, and objectives. Every person is different and so is each resume in this book!

The major drawback of this book is the fact that it is sold without an accompanying CD or diskette that could contain all the sample resumes in the book. This would make custom editing a breeze, saving both time and perhaps money.

Speaking of money, someone could buy this book and go into the resume writing business as a full-time or part-time employment opportunity! Furthermore, this line of business could be taken to the Internet. Many have already done this but there is always room for others to jump in! Consider obtaining a copy of the author's newer book, Resumes in Cyberspace, to make the transition to the Internet smoother. If you need a resume you need these books!

Average customer rating:
Designing the Perfect Resume

Manufacturer: BARRONS (GBS)
ProductGroup: Book
Binding: Paperback
ASIN: B000GTE41G

Book Description

This newly-revised title clearly explains the major changes that have recently been made to the nation's bankruptcy laws. Specific changes will prevent people from eliminating credit card debt and other unsecured loans by filing for bankruptcy under Chapter 7, and forcing them to file under Chapter 13, a court-supervised repayment plan. In addition, while not totally eliminating the homestead exemption, there will be a cap on the amount that can be sheltered in a bankruptcy filing.

This new edition explains in simple language: € What bankruptcy is € How bankruptcy works € How to analyze your finances € What property you can keep € How to deal with creditors

A new glossary, appendix with valuable web site information, state-by-state exemptions and easy-to-use, blank tear-out forms make this book the most current product available.

Average customer rating:

They should have talked to more people

Not much substance; a valentine to Amdahl management

Not a lot of information, but presented very well.

The Legend of Amdahl
Jeffrey L. Rodengen , and Jon Vanzile
Manufacturer: Write Stuff Syndicate
ProductGroup: Book
Binding: Hardcover

Company Profiles | Biography & History | Business & Investing | Subjects | Books
General | Business & Investing | Subjects | Books
ASIN: 0945903197
Release Date: 2000-08-01

Book Description

In 1970, a brilliant engineer left the world's largest computer maker to start a competitor. The engineer's name was Gene Amdahl, and he had been instrumental in developing the IBM 360 - the mainframe that introduced the world to large-scale computing. Amdahl was determined that he would beat Big Blue. In 1970, he recruited a group of engineers and founded Amdahl Corporation. Development began on the first true competition to IBM. The story of Amdahl Corporation is a testament to flexibility. Early on, Amdahl began to guard itself aginst the volatility of its industry and initiated a diversification into communicaitons systems and storage devices. No longer would it manufacture mainframes - instead, Amdahl changed itself into a total solutions provider.

Customer Reviews:

They should have talked to more people.......2005-12-30

Both Joel's have it right, IMHO. I knew "the other Joel" well during my time at Amdahl (is it only ex-Amdahl employees that buy this book? :-) ) and agree with his assessement, but would add that there was a passing mention of the 580 experience (see page 64, but they certainly didn't call it "near-death"!), the Key Computing Lab venture, and the problems with Joshua/Toro/Sona.

But not in the detail or accuracy that was appropriate. The problem is that the interviews were with engineers who started with the company early and were in upper management positions when things went sour. They weren't in the trenches fixing the problems, and perhaps weren't willing to make painful observations, e.g. that the decision to continue with ECL instead of designing a CMOS machine was short-sighted. (It actually led to higher revenues in the short term because our ECL machines were faster than IBM's CMOS machines, but ours were much more expensive to manufacture, which led to profitability problems.)

I was in the trenches working on the 5995M, and the observation on page 101 that the 5995M suffered from "some technology problems from Fujitsu" is quite an understatement. Details of the problems and their hard won solutions would have been far more interesting than the bland "I knew we would fix it" statements. And make no mistake, all of these issues were the beginning of the end for a great company. In 2000, when this book was written, there was still a company left, but since then it has split further (Amdahl Software became Softek for example) and going to www.amdahl.com now takes you to www.computers.us.fujitsu.com.

Still, I enjoyed reading the book. It has some shortcomings, but if you were part of that experience, as I was, I think you'll be glad you read the book. Whether or not it's worth a hardcover price is another question.

Not much substance; a valentine to Amdahl management.......2000-10-11

For over twenty years, Amdahl Corp was a great place to design and build interesting computers.

This book captures little of what made it great, and ignores or glosses over the joys, the problems, and the challenges that were central to the Amdahl experience as it was lived. Instead, the author gives a lifeless, through-the-gauze-lens account that reads like a compilation of Amdahl PR releases and internal newsletters.

The most glaring omission is the complete absence of any mention of Amdahl's ill-fated "Key Computing" venture -- a $350 million boondoggle that sapped the company's resources at the exact instant that Amdahl faced the make-or-break challenge of precipitously-declining price/performance in the mainframe market.

Also missing and missed:

- A recounting of the company's near-death experience with the 580 ("Oslo").

- Any indication that the company might have successfully continued as a competetive mainframe supplier, if it had made the bipolar-to-CMOS technology transition in step with IBM. The 5990M ("Joshua", later "Sona"), an ECL machine that required elaborate power and cooling arrangements, was much more expensive to manufacture than IBM's competing CMOS machine.

- Any hint of any downside to the relationship with Fujitsu.

Finally, I was disappointed by the choice of photographs. Amdahl was above all a *community* of outstanding people, and that community is conspicuous by its absence from these pages. The photos chosen for inclusion lean heavily toward the most stiffly-posed of glossy PR shots -- few former employees will go misty-eyed with nostalgia over these shots, because almost none of the people who made the place what it was appear. Every photograph of professional models standing before the newest box seems to me a wasted opportunity to actually tell the story promised in the title.

A telling detail: in the days when Amdahl Corp actually was a computer-industry legend, the company was known by its all-lower-case logo, often represented as

a m d a h l

The editors chose instead for this book's cover the "new" logo, the one adopted after Fujitsu took over, after everything that a person could love in the organization had died.

There's an Amdahl story that deserves to be told. This book doesn't tell it.

the other Joel

Not a lot of information, but presented very well........2000-09-08

This book is a good overview of the history of Amdahl Corporation. I found the early chapters the most interesting. 30 years ago Gene Amdahl left a big company (IBM) to form a start-up and compete with IBM in one of their strongest businesses. Anyone with an interest in the history of the computer industry will certainly enjoy the first half of the book. Amdahl's idea of making a computer that was software compatible with IBM's was unique at the time. I was somewhat surprised by the number of business principles and technical innovations that can be directly attributed to Gene Amdahl and the early days of Amdahl Corporation. I've worked at Amdahl for 14 years. So, maybe it's the fact that I lived through the events in the second half of the book that made it much less interesting. It's not too bad. But, it doesn't have the historical interest or significance that the first half does. The author interviewed a lot of current and former managers. Some of the stories they tell are good. However, the problems the company suffered are barely touched on. The book makes it seem like the company management was prepared for the changes in the industry instead of clobbered by them. All things considered, I liked the book. I would have liked a little more detail, but it was a pretty easy read and has an extensive list of references in the back. The author did a very good job researching the material and I didn't find any major errors. I also enjoyed the many photographs. Several have historical interest, although a few seem to be there only to shorten the word count. I did notice that one aerial photo was reversed and a picture of a teamserver was mistakenly labeled as a Millennium 830 Mainframe.

Average customer rating:

Legend of Amdahl (The)

Manufacturer: Write Stuff
ProductGroup: Book
Binding: Hardcover
ASIN: B000E1CJSG

Average customer rating:

Eliminate Stalled Marketing Thinking -- Become Irresistible

Another Title to Add to Your Success Library

Well, duh.

EVEolution : Understanding Women--Eight Essential Truths That Work in Your Business and Your Life
Faith Popcorn
Manufacturer: Hyperion
ProductGroup: Book
Binding: Paperback

General | Women & Business | Business & Investing | Subjects | Books
General | Business & Investing | Subjects | Books
General | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
Research | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
Techniques | Sales & Selling | Marketing & Sales | Business & Investing | Subjects | Books
Similar Items:

Clicking: 17 Trends That Drive Your Business--And Your Life

Dictionary of the Future: The Words, Terms and Trends That Define the Way We'll Live, Work and Talk

Eveolution: The Eight Truths of Marketing to Women

Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market

Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment

ASIN: 078688441X
Release Date: 2001-06-13

Book Description

190 million female consumers $4.4 trillion in buying power one bookthe national bestseller now in paperback and newly revisedthat tells you how to reach them. She knows business. She knows women. And she definitely knows better than anyone on Madison Avenue how to bring them together. Faith Popcorn, Americas leading trend forecaster, shows that no one can succeed in business or successfully start one without understanding how to market to women.

Customer Reviews:

Eliminate Stalled Marketing Thinking -- Become Irresistible.......2004-09-18

7 Stars *******

I am a big Faith Popcorn fan. That led me to go into reading this book with high expectations. What a great deal it was to have those expectations well exceeded!

Tom Peters first raised the theme of this book in his book, The Circle of Innovation. The vast bulk of most consumer purchases are either made or strongly influenced by women. Stop marketing generally, and be sure you marketing is gender friendly in the broadest sense. But Tom, as a man, could only take that point so far.

Faith Popcorn has really explained it very well. She has identified 8 key principles:

(1) Women link (the marketer's job is to make that easier for women -- witness the success of women-only Web sites)

(2) Serve all of a woman's needs, not just the ones she has part of the day (if she needs convenient ordering, be sure to offer everything she wants to buy conveniently -- take-out foods for all meals)

(3) Women want their needs anticipated (if she has to tell you what she wants, it's all over -- lots of work, stress, home responsibilities and money mean that home spas are doing well)

(4) Use the indirect approach (women prefer to notice things on their own and apply them, rather than getting a direct, hard sell -- women notice institutional appliances in great restaurants and put them into their own kitchens)

(5) Go to her and make it easy (witness the success of at-home direct selling)

(6) Sell one generation of women, and you get the next as well (see how children now dress like adults at a very young age, because Mom and daughter want to look like each other)

(7) Take on a role as a trustworthy adult to help women, and they will link with your brand (GE Financial Assurance provides a mentor role for women entrepreneurs)

(8) All the details matter (organic foods are taking off because they are healthier, even though very expensive).

As interesting as these points are, Faith Popcorn also deserves praise for the superb way she explains her ideas. In the beginning of the book, she has one example of each concept. Then there is a chapter on each principle. The chapter has many examples, and finalizes with one thorough one drawn from her consulting experience. Then, to be sure you've got the point, she takes well-known brands in each chapter and points out what they are NOT doing that they should be.

The crowning glory is a chapter on all of the things that Ron Perelman and Revlon are doing wrong, and compares it with how the brand was run originally. Faith couldn't find much of anything she likes about the Revlon approach. As a matter of fact, the company has done poorly.

But, at a broader level, this book is also about marketing in the 21st century. Although the focus of the book is women, those who market to men will often benefit from following the same advice. Saturn, a role model she describes, is not just appealing to women. Men like to be treated like people, too, when they buy a car. As a loyal Saturn owner, I know the approach worked well with me.

I can hardly wait for her next book! Have a great time as marketers begin to apply these principles, providing a better consumer experience for customers and more business success for their companies.

One trend she did not explicitly address are the many consumer goods companies that are converting to having mostly women in product design and marketing. That should help, too.

Another Title to Add to Your Success Library.......2001-08-24

This is a book that gives some of us dim-witted males an idea as to how females think. Most of the book had me nodding my head and silently saying to myself, "Aha! So that's why my wife does this or that!" The only quibble that I had was on the chapter regarding Revlon. While reading it, I was thinking that perhaps Revlon knows exactly what they are doing. In other words, if Revlon is intent upon capturing the teen female audience, they would market that audience by showing youthful fashion models wearing the product rather than practical soccer moms or average middle-aged women. On the whole, however, I found this a very enjoyable read and look forward to other books by Ms. Popcorn.

Well, duh........2001-06-25

This book is - how can one put it politely? - garbage, yes, that's the word. The book has two big messages: that men and women shop differently, and that consumers can buy a particular brand of an item without buying the 'message' that goes with said brand. Well, duh. Hard to believe people get paid for this - and, in the case of Ms Popcorn (real name: Plotkin), paid very well. So don't buy it, it will only encourage her to write something else.

In fact, if you still have any faith in Popcorn, I advise that you cure yourself with a quick look at a book by William Sherden called 'The Fortune Sellers'. Pages 221-224 deal with Popcorn/Plotkin. While you're there, check out what he has to say in other 'futurologists' (read: charlatans) like Toffler and Naisbitt.

Book Description

After a decade of financial isolation from world private capital markets following the external debt crisis of the early 1980s, Latin America became an effective magnet for private capital in the 1990s. Two major events, however, altered an otherwise positive picture for this region: the Mexican crisis of 1994-95 and the Asian crisis of 1997. This volume analyzes the return of private capital to Latin America and studies the main policy options available to economic authorities under these new circumstances.

Part 1 is dedicated to the study of capital account restrictions and the role of economic fundamentals. A theoretical chapter develops a model to determine whether a liberalization of capital outflows effectively promotes outflows or is more likely to attract inflows. Others empirically analyze the effectiveness of capital controls in Chile, and the role of economic fundamentals in the determination of capital inflows to Chile, Latin America, and developing countries overall.

Part 2 contains country studies of Argentina, Brazil, Colombia, Chile, and Mexico. Written by national economists of each country who have lived through the inflow and outflow episodes and carried out their own research on the subject, these studies provide the inside story for each country. They analyze the timing, size, and composition of capital inflows, their determinants, their impact on the domestic economies, and, in particular, the ways in which local economic authorities have reacted to the inflows and crises, and the effectiveness of these policies in changing the size and/or composition of capital inflows.

This volume will be of interest to scholars, policy-makers, students, and Latin American specialists investigating capital flows and capital controls in a fast-changing international environment.

Felipe Larraín B. is Robert F. Kennedy Visiting Professor of Latin American Studies, Harvard Kennedy School of Government and Professor of Economics, Universidad Católica de Chile.

Book Description

Ideal intermediate-level book for programmers to turn to once they have read the introductory books.
Identifies what can go wrong and provides refactored solutions for each pitfall complete with code.
All of the pitfalls are cross-referenced within the text as well as outlined in a summary table in the back of the book.
Includes background information and troubleshooting tips so programmers can avoid other errors that may also occur.
The Web site contains all of the refactored code solutions and links to appropriate tool downloads.

Customer Reviews:

easy to read and useful.......2004-11-20

If you are working with Struts, Ant, or automated unit testing into your development process,
then this is a book for you.
This book looks at the popular Jakarta applications as
JUnit/Cactus, Struts, and Ant, and shows the most common pitfalls when using
these applications. The book gives
a chapter to Ant and one chapter to JUnit/Cactus and rest to Struts.
Most part of the book is on Struts. The authors discuss potential
problems using Actions, ActionForms, and Struts tag library.

Each pitfall has its own section and is formatted the same as the others.
You get a description of each pitfall, an example of the pitfall in action,
and steps for refactoring it. Corrective solutions are well documented with plenty of code samples
to show both before and after images.

This is a good book on anti-patterns and refactoruing, very good companion of the book <<Rafactorying>> (by Martin Fowler)
and
<<Java Tools for Extreme Programming: Mastering Open Source Tools Including Ant, JUnit, and Cactus>>
(this one covers ant and junit/cactus but not struts)

This book is very readable, some may think it just covers obvious problems, actually, it coveres common pitfalls
that most people forget to escape. It's not a difficult book, but very practical.

The best book on the architectural problems of Struts.......2004-02-17

If you are designing a large-scaled web application based on Struts, you should read this book first. Reading this book will help you avoid Struts architectural pitfalls and get a better idea what the Struts framework really offers. The pitfalls discussed in this book are all really insightful ,and the solutions suggested by the authors are well-designed and practical. An excellent pitfalls book!

The synopsis in the back is the entire book.......2003-12-19

The book is fine, but it in the back is a boiled down synopsis, about 5 pages, that suffices for the entire book. The rest of the book doesn't really add that much. The material here is good, but is available by reading a few white papers and faq's on the web. I didn't dislike the book, I just wish I hadn't spent the money.

must have reference!.......2003-11-15

Whether you're a beginner or an expert on Struts, Ant or JUnit, this book will provide you all the items you should watch out for. And if you're already in trouble with any of these technologies, its very likely that this book has it.

Where was this book when I was cutting my teeth on Cactus.......2003-10-15

This is an important book. If you're new to any of these tools, don't waste your time hitting the same potholes that everyone else has. The authors took some good notes in trenches, and they present their pitfalls in a structure way that builds one upon another.

I just wish this book was available when I was first getting started with Cactus!? It will be at my elbow as I start my upcoming Struts project.

(The only reason I didn't give this book 5 stars is that I ran across a few typos.)

Book Description

This report contains business intelligence information for succesful export-import, business and investment operations, strategic contacts and more... The report also contains selected information on investment and business opportunities, international economic projects, tenders, government projects, as well as, marketing and export-import opportunities information.

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Marshall Islands Business Law Handbook
Emerging Markets Investment Center
Manufacturer: International Business Publications, USA
ProductGroup: Book
Binding: Paperback

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ASIN: 0739705083

Book Description

This law handbook contains information on basic business legislation, laws and regulatoins affecting export-import, business, foreign investments, property rights, taxation and banking.

Marshall Islands Country (World Business and Investment Opportunities Library)

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Marshall Islands Country (World Business and Investment Opportunities Library)

Manufacturer: Intl Business Pubns USA
ProductGroup: Book
Binding: Paperback

Policy & Current Events | Popular Economics | Business & Investing | Subjects | Books

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ASIN: 0739779214

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Marshall Islands Country Study Guide
Global Investment & Business Inc , and USA International Business Publications
Manufacturer: International Business Publications, USA
ProductGroup: Book
Binding: Paperback
ASIN: 073972407X

Book Description

This study guide contains basic information on economy, government, business, history and geography, climate, traditions, people, places to visit. Provides information on government, political organizations, and more... Includes basic statistics, information on the most important business contacts and business travel. Updated annually.

Marshall Islands Investment & Business Guide

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Marshall Islands Investment & Business Guide
Emerging Markets Investment Center
Manufacturer: International Business Publications, USA
ProductGroup: Book
Binding: Paperback
ASIN: 0739703048

Book Description

This investment guide contains basic information on economy, business, export-import and investment climate, opportunities, regulations. Provides strategic information on economy, industrial development, banking, and government. Includes information on the most important business contacts and business travel. Updated annually.

Marshall Islands Investment & Business Guide (World Investment and Business Library)

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Marshall Islands Investment & Business Guide (World Investment and Business Library)
International Business Publications USA
Manufacturer: Intl Business Pubns USA
ProductGroup: Book
Binding: Library Binding

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General | International | Business & Investing | Subjects | Books

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ASIN: 0739769677

Book Description

This investment guide contains basic information on economy, business, export-import and investment climate, opportunities and regulations. Provides strategic information on economy, industrial development, banking, and government. Includes information on the most important business contacts and business travel. Updated annually.

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