ECONOMISTS FOR BEGINNERS (Pantheon Documentary Comic Book)
Average customer rating: Not rated
    ECONOMISTS FOR BEGINNERS (Pantheon Documentary Comic Book)
    Bernard Canavan
    Manufacturer: Pantheon
    ProductGroup: Book
    Binding: Paperback

    Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
    TheoryTheory | Economics | Business & Investing | Subjects | Books
    GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
    GeneralGeneral | Business & Investing | Subjects | Books
    ASIN: 0394739396
    Release Date: 1982-11-12
    Economists for Beginners
    Average customer rating: Not rated
      Economists for Beginners
      Bernard Caravan
      Manufacturer: Pantheon Books
      ProductGroup: Book
      Binding: Paperback
      ASIN: B000V91M2U

      Monetary Policy, Capital Flows and Exchange Rates: Essays in Honour of Maxwell Fry (Routledge Studies in Money and Banking)
      Average customer rating: Not rated
        Monetary Policy, Capital Flows and Exchange Rates: Essays in Honour of Maxwell Fry (Routledge Studies in Money and Banking)
        D. Dickinson
        Manufacturer: Routledge
        ProductGroup: Book
        Binding: Library Binding

        GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
        Money & Monetary PolicyMoney & Monetary Policy | Economics | Business & Investing | Subjects | Books
        TheoryTheory | Economics | Business & Investing | Subjects | Books
        Foreign ExchangeForeign Exchange | Finance | Business & Investing | Subjects | Books
        GeneralGeneral | Business & Investing | Subjects | Books
        GeneralGeneral | International | Business & Investing | Subjects | Books
        Banks & BankingBanks & Banking | Finance | International | Accounting & Finance | Professional & Technical | Subjects | Books
        ASIN: 0415251354

        Book Description

        This collection has been brought together in honor of the late economist Maxwell Fry. It contains state-of-the-art articles on monetary and exchange rate policy, capital flows, currency markets, and exchange rate policies.

        Enterprise Java 2, J2EE 1.3 Complete
        Average customer rating: 3 out of 5 stars
        • The book is subpar
        • Excellent book!
        Enterprise Java 2, J2EE 1.3 Complete
        Sybex Inc. , and Sybex Inc.
        Manufacturer: Sybex
        ProductGroup: Book
        Binding: Paperback

        GeneralGeneral | Java | Programming | Computers & Internet | Subjects | Books
        GeneralGeneral | Programming | Computers & Internet | Subjects | Books
        GeneralGeneral | Languages & Tools | Programming | Computers & Internet | Subjects | Books
        GeneralGeneral | Programming | Web Development | Computers & Internet | Subjects | Books
        GeneralGeneral | Computers & Internet | Subjects | Books
        GeneralGeneral | Software | Computers & Internet | Subjects | Books
        E-CommerceE-Commerce | Business & Culture | Computers & Internet | Subjects | Books
        ASIN: 0782141455

        Book Description

        Enterprise Java 2, J2EE 1.3 Complete is a one-of-a-kind book--valuable both for its broad content and its low price. Whether you are new to network programming with Java or need to upgrade solid skills to the next level, you'll get the "must have" information to become proficient with the world's most popular programming platform.
        With Enterprise Java 2, J2EE 1.3 Complete, you'll learn everything you need to know for developing large-scale web and network applications with Java. You'll begin by learning which components combine to form the enterprise platform, and then move on to basic development skills: Servlet programming, creating JavaServer Pages, and programming JavaBeans. You'll also learn database programming concepts and skills, and how to secure your network from malevolent intruders. You'll learn to use XML and its related technologies for seamless cross-platform data exchange. Finally, you'll learn advanced JavaBeans programming to create reusable software components. As a bonus, the last part of the book teaches you to program spiders and bots: Although not a part of J2EE, it's a fun topic that can come in handy for Internet developers who want to create agents to automatically retrieve and organize web content.
        Enterprise Java 2, J2EE 1.3 Complete introduces you to the work of some of Sybex's finest authors, so you'll know where to go to learn even more about Java.
        Inside:
        Java Web Applications
        An Introduction to J2EE
        The Basic Servlet API
        The Basic JSP API
        Servlet Web Applications
        Introducing JavaBeans
        Session Management
        Using Custom Tags
        Naming Services, Databases, and Security
        Java Naming and Directory Interface (JNDI)
        Database Connectivity (JDBC)
        Advanced Database Programming
        Secure Web Applications
        XML, SOAP, and Messaging
        XML for Data Description
        Presenting XML with JSP
        Understanding XML Messaging
        A Survey of SOAP
        A SOAP Server Example
        Java Messaging Service (JMS)
        Remote Communications and Enterprise JavaBeans
        Persistence and Remote Method Invocation
        Java IDL and CORBA Connectivity
        EJB Architecture and Clients
        Session, Entity, and Message-Driven EJBs
        EJB Transactions and Security
        EJB Environment, Client, and Design Issues
        J2EE Connector Architecture
        Spiders and Bots
        Building a Spider
        Building a High-Volume Spider
        Building a Bot

        Customer Reviews:

        1 out of 5 stars The book is subpar.......2003-12-12

        This book simply rips off stuff from other books and presents it in an unorderly fashion. If you want to delve into J2EE please consider spending a few bucks more to get good books on the specific subjects.

        5 out of 5 stars Excellent book!.......2003-06-06

        Great for student and experienced programmers. I find myself reading this book every time I need to learn a new topic on J2EE or as a reference. This is not a "For Dummies" book but at the same time it is very easy to read and understand. The sample codes go straigth to the point. It tells you things you do not find in other books but at the same time it is a summary of about 25 different books.
        I highly recommend this book to any java programmer.
        Enterprise Java 2, J2Ee 1.3 Complete
        Average customer rating: Not rated
          Enterprise Java 2, J2Ee 1.3 Complete
          Inc Sybex
          Manufacturer: NY
          ProductGroup: Book
          Binding: Paperback
          ASIN: B000N7KQW2

          How to Run a Thriving Business: Strategies for Success and Satisfaction
          Average customer rating: 5 out of 5 stars
          • Packed with practical, time and experience-tested advice
          How to Run a Thriving Business: Strategies for Success and Satisfaction
          Ralph Warner
          Manufacturer: NOLO
          ProductGroup: Book
          Binding: Paperback

          GeneralGeneral | Business & Investing | Subjects | Books
          ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
          GeneralGeneral | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
          All Amazon UpgradeAll Amazon Upgrade | Amazon Upgrade | Stores | Books
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          2. Whoops! I'm In Business: A Crash Course In Business Basics Whoops! I'm In Business: A Crash Course In Business Basics
          3. How to Start, Run, and Stay in Business: The Nuts-and-Bolts Guide to Turning Your Business Dream Into a Reality (How to Start, Run, and Stay in Business) How to Start, Run, and Stay in Business: The Nuts-and-Bolts Guide to Turning Your Business Dream Into a Reality (How to Start, Run, and Stay in Business)
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          5. Tax Savvy for Small Business: Year-round Tax Strategies to Save You Money Tax Savvy for Small Business: Year-round Tax Strategies to Save You Money

          ASIN: 1413301045

          Book Description

          How do you run a business that not only brings in the money, but provides satisfaction and personal growth as well? Nobody can answer that question better than Ralph Warner, who co-founded Nolo in 1971.

          With How to Run a Thriving Business, you'll discover the business philosophy and nuts-and-bolts advice that have let Warner thrive during three decades at the helm of a small business that began in the corner of a bedroom and now employs 100 people.

          How to Run a Thriving Business breaks it all down with 17 ideas, including:

          *don't work long hours *choose a business you care about *embrace your best competitors *get and keep a competitive edge *innovate now and forever *market your business creatively *target your customers *react quickly to bad news

          How to Run a Thriving Business is the perfect read for anyone who's interested in starting a new venture and for those who could use an infusion of practical advice to get back on track with an existing business.

          Download Description

          How do you run a business that not only brings in the money, but provides satisfaction and personal growth as well? Nobody can answer that question better than Ralph Warner, who co-founded Nolo in 1971. With How to Run a Thriving Business, you'll discover the business philosophy and nuts-and-bolts advice that have let Warner thrive during three decades at the helm of a small business that began in the corner of a bedroom and now employs 100 people. How to Run a Thriving Business breaks it all down with 17 ideas, including: don't work long hours choose a business you care about embrace your best competitors get and keep a competitive edge innovate now and forever market your business creatively target your customers react quickly to bad news How to Run a Thriving Business is the perfect read for anyone who's interested in starting a new venture, and for those who could use an infusion of practical advice to get back on track with an existing business.

          Customer Reviews:

          5 out of 5 stars Packed with practical, time and experience-tested advice.......2005-02-10

          Do-it-yourself pioneer and co-founder of Nolo Ralph Warner presents How To Run A Thriving Business: Strategies For Success & Satisfaction, a nuts-and-bolts guide packed with tips, tricks, and techniques for being in charge of one's own destiny. Chapters address details ranging from how to choose the right business for one's needs, to getting started on a shoestring, creative marking, how to hire and keep good people, why buying a franchise is a poor idea, why selling services instead of goods can reap greater rewards, how to keep expenses low and react quickly to shifts of ill fortune, and much more. A highly readable account packed cover-to-cover with practical, time and experience-tested advice.

          3 Plays: A Moment in Orbit; Move and Counter-Move; What Do You Mean by That?
          Average customer rating: Not rated
            3 Plays: A Moment in Orbit; Move and Counter-Move; What Do You Mean by That?
            Henry Kitt
            Manufacturer: Capricornis Pr
            ProductGroup: Book
            Binding: Paperback

            United StatesUnited States | World Literature | Literature & Fiction | Subjects | Books | 18th Century | 19th Century | 20th Century | African American | Asian American | Classics | Collections & Readers | Drama | General | Hispanic | History & Criticism | Humor | Jewish American | Letters & Correspondence | Native American | Poetry | Short Stories | Women Writers
            GeneralGeneral | Drama | Literature & Fiction | Subjects | Books
            ASIN: 0924694149
            What Do You Mean by That? the Art of Speaking and Writing Clearly: The Art of Speaking and Writing Clearly
            Average customer rating: Not rated
              What Do You Mean by That? the Art of Speaking and Writing Clearly: The Art of Speaking and Writing Clearly
              W. G. Ryckman
              Manufacturer: Irwin Professional Pub
              ProductGroup: Book
              Binding: Hardcover

              GeneralGeneral | Business & Investing | Subjects | Books
              Business WritingBusiness Writing | Skills | Business & Investing | Subjects | Books
              ASIN: 0870942182

              Headhunters Confidential! 125 Insider Secrets to Landing Your Dream Job
              Average customer rating: 3 out of 5 stars
              • A Solid Effort!
              • Don't waste your money or time....
              • Misses the Mark
              • Misses the Mark
              • Great Tips
              Headhunters Confidential! 125 Insider Secrets to Landing Your Dream Job
              Alan R. Schonberg , and Robert L. Shook
              Manufacturer: McGraw-Hill Companies
              ProductGroup: Book
              Binding: Paperback

              GeneralGeneral | Job Hunting & Careers | Business & Investing | Subjects | Books
              Job HuntingJob Hunting | Job Hunting & Careers | Business & Investing | Subjects | Books
              InterviewingInterviewing | Job Hunting & Careers | Business & Investing | Subjects | Books
              GeneralGeneral | Business & Investing | Subjects | Books
              Management & LeadershipManagement & Leadership | Business & Investing | Subjects | Books | Business Ethics | Consolidation & Merger | Decision-Making & Problem Solving | Distribution & Warehouse Management | Industrial | Information Management | Leadership | Management | Management Science | Motivational | Negotiating | Operations Research | Planning & Forecasting | Pricing | Production & Operations | Project Management | Quality Control | Risk Assessment | Statistics | Strategy & Competition | Systems & Planning | Systems Analysis | Teams | Total Quality Management | Training
              Similar Items:
              1. How to Interview Like a Top MBA: Job-Winning Strategies From Headhunters, Fortune 100 Recruiters, and Career Counselors How to Interview Like a Top MBA: Job-Winning Strategies From Headhunters, Fortune 100 Recruiters, and Career Counselors

              ASIN: 0071352309

              Book Description

              Job search strategies that really work from the CEO of the world's largest executive recruitment firm

              Who knows more about what it takes to land a great job than the CEO of the world's largest search firm and the 3,500 headhunter who work for him? Now, the experts at Management Recruiters International­­--who have placed more than 500,000 managers in key corporate positions­­--reveal their collective wisdom in Headhunters Confidential a dynamic insider's guide. It shows job seekers at all levels how to:

              Customer Reviews:

              3 out of 5 stars A Solid Effort!.......2001-09-29

              It's nice to read a book written by the fellow "who wrote the book." Alan R. Schonberg is that guy, the chairman of the world's largest executive recruiting firm. The insights into job hunting that he provides are well worth the classy sales pitch he offers on behalf of the headhunting profession. You wish he would give more insider headhunter's information - one senses that he has politely declined to publish all his business secrets. Still, there's a lot here to ponder. Thus, we at [...] recommend this book to people who want to turn job hunting into a process that can enhance their dignity, salary and job-satisfaction. A show of hands, please.

              1 out of 5 stars Don't waste your money or time...........2001-07-13

              This alleged "book" offers insights only a seriously impaired job hunter would find valuable. You won't learn anything about Head Hunters or the executive search industry. The "chapters" average 1 1/2 pages long -- no exaggeration. Geared to a third grade reading (and job hunting) level, you fully expect pictures and the words The End on the last page. Prepare to be disappointed. Enjoy gems of advice akin to 'Use your hand to shake hands at the beginning and end of an interview!' and 'Paper is a good material to use when creating a resume'. (These are not quotes from the book -- but I fully expect the author to try to steal them for use in his next "book.")

              3 out of 5 stars Misses the Mark.......2000-11-12

              While it contains a few useful nuggets, this book never really addresses how to team with a recruiter to get a top position. For a more direct, concise look at working successfully with a headhunter, see my book, "The Road to CEO."

              3 out of 5 stars Misses the Mark.......2000-11-12

              While it contains a few useful nuggets, this book never really addresses how to team with a recruiter to get a top position. For a more direct, concise look at working successfully with a headhunter, see "The Road to CEO" by Sharon Voros.

              5 out of 5 stars Great Tips.......2000-03-10

              Written in a very breezy style, this book is full of surprisingly good tips and advice about the job market. Some of it is common sense, but common sense to a professional headhunter might not occur to someone who doesn't look for a new job every day of the year. I'd recommend it to anyone looking to make a career change, but particularly to anyone fairly new to the job market. Many of the tips are equally good for keeping your job or getting ahead as for changing.
              Headhunters Confidential!: 125 Insider Secrets To Landing Your Dream Job
              Average customer rating: Not rated
                Headhunters Confidential!: 125 Insider Secrets To Landing Your Dream Job
                William Sharpe
                Manufacturer: McGraw-Hill Companies
                ProductGroup: Book
                Binding: Paperback
                ASIN: B000OFVPAU

                7 Laws of Highest Prosperity :  Making Your Life Count for What really Counts!
                Average customer rating: 5 out of 5 stars
                • Finally A Plan for My Life Agenda!!
                • Down to Earth Help for the Hopeless & the Hopeful!
                • A Modern Day Parable
                • Highly Recommended
                • Now That's Prosperity!
                7 Laws of Highest Prosperity : Making Your Life Count for What really Counts!
                Cecil O. Kemp
                Manufacturer: Wisdom Company
                ProductGroup: Book
                Binding: Paperback

                Job Hunting & CareersJob Hunting & Careers | Business & Investing | Subjects | Books | General | Guides | Interviewing | Job Hunting | Job Markets & Advice | Resumes | Vocational Guidance | Volunteer Work
                GeneralGeneral | Business & Investing | Subjects | Books
                GeneralGeneral | Personal Finance | Business & Investing | Subjects | Books
                GeneralGeneral | Self-Help | Health, Mind & Body | Subjects | Books
                SuccessSuccess | Self-Help | Health, Mind & Body | Subjects | Books
                Similar Items:
                1. Wisdom and Money (Applying the 7 Laws of Highest Prosperity to Make the Most of Your Money) Wisdom and Money (Applying the 7 Laws of Highest Prosperity to Make the Most of Your Money)

                ASIN: 189366810X

                Book Description

                This simple, charming and entertaining fable is filled with life and financial lessons. The reader is encouraged that no matter what their life or financial circumstances, they can have success that lasts.

                Customer Reviews:

                5 out of 5 stars Finally A Plan for My Life Agenda!!.......2002-10-05

                The 7 Laws of Highest Prosperity is the greatest book I've read this year! This book helped to get a clear focus on what God wants me to do. It is a refreshing story about how God desires all of us to be prosperous in every area of our lives. What better what to witness than through success! If you're looking for clear understanding of God's purpose for your life, then this is the book for you!

                5 out of 5 stars Down to Earth Help for the Hopeless & the Hopeful!.......2002-10-03

                Cecil O. Kemp's "7 Laws of Highest Prosperity" has more practical spiritual guidance than Steven Covey's "Seven Habits of Highly Successful People", and is more readable than Spencer Johnson's "Who Moved My Cheese?". Following Sam's road from lowly beginnings to "highest prosperity" was for me both a pleasure and a beginning of my own journey to seek highest prosperity. When it comes to knowing how to live prosperously, Kemp hits the nail on the noggin! No false premise here.

                5 out of 5 stars A Modern Day Parable.......2002-09-25

                This book reads like a modern-day parable; a story that draws one in and makes one look at oneself with new eyes. I felt like Kemp was writing about ME.
                As I shared the book with friends, their reaction was much the same.
                I have highly recommend 7 Laws of Highest Prosperity to my church members.

                5 out of 5 stars Highly Recommended.......2002-08-22

                A wonderful story, a wonderful lesson in life. This book is insightful and truly inspirational. You cannot read this book without comparing yourself with the main character, Sam the Wood Gatherer. The lessons of life here are more valuable than any financial returns that may come from following Sam's lead. This is NOT your typical book on prosperity. All too often, these books focus primarily, if not entirely on self. The lesson here is that prosperity will come to you if you focus your energies on others. It is a fairly short book, just over 100 pages, but the power in those pages is immense.
                I enjoyed this book so much that I am in the process of gathering several other Cecil Kemp books for reading. I have just finished my second, "The Secret Meeting Place," and it may actually be even better than this one.
                If you are looking for more from your life, this is one of the most important books you may ever read. Don't miss it!

                5 out of 5 stars Now That's Prosperity!.......2002-07-30

                If you think you know what prosperity is, this book may change your mind. It presents the fullest definition of "Propserity" I've ever found. So much of what we call success is only superficial, but this book goes deep. Written as a short novel, it will keep you on the edge of your seat as the main character moves from a wood cutter to "highest prosperity." I love it.

                Looking Good and Doing Good: Corporate Philanthropy and Corporate Power (Philanthropic Studies)
                Average customer rating: Not rated
                  Looking Good and Doing Good: Corporate Philanthropy and Corporate Power (Philanthropic Studies)
                  Jerome L. Himmelstein
                  Manufacturer: Indiana Univ Pr
                  ProductGroup: Book
                  Binding: Hardcover

                  GeneralGeneral | Business & Investing | Subjects | Books
                  Nonprofit Organizations & CharitiesNonprofit Organizations & Charities | Industries & Professions | Business & Investing | Subjects | Books
                  Social Services & WelfareSocial Services & Welfare | Poverty | Current Events | Nonfiction | Subjects | Books
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                  3. Corporate Social Investing: The Breakthrough Strategy for Giving & Getting Corporate Contributions Corporate Social Investing: The Breakthrough Strategy for Giving & Getting Corporate Contributions
                  4. Why the Wealthy Give Why the Wealthy Give

                  ASIN: 0253332370

                  Customer-Centric Product Definition: The Key to Great Product Development
                  Average customer rating: 4.5 out of 5 stars
                  • Author is very rude
                  • Right the first time!
                  • Logical Presentation of Product Development
                  • Taking CRM back to it's roots
                  • Great foundation for a product development process
                  Customer-Centric Product Definition: The Key to Great Product Development
                  Sheila Mello
                  Manufacturer: AMACOM
                  ProductGroup: Book
                  Binding: Hardcover

                  GeneralGeneral | Business & Investing | Subjects | Books
                  Operations ResearchOperations Research | Management & Leadership | Business & Investing | Subjects | Books
                  Quality ControlQuality Control | Management & Leadership | Business & Investing | Subjects | Books
                  Product ManagementProduct Management | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
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                  1. Voices into Choices: Acting on the Voice of the Customer Voices into Choices: Acting on the Voice of the Customer
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                  3. What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
                  4. Customer Centered Products: Creating Successful Products Through Smart Requirements Management Customer Centered Products: Creating Successful Products Through Smart Requirements Management
                  5. Acquiring, Processing, and Deploying: Voice of the Customer Acquiring, Processing, and Deploying: Voice of the Customer

                  ASIN: 0814406688

                  Book Description

                  Despite the prodigious research and money devoted to new product development, nearly nine in ten new products fail to solve a perceived need--and are gone within their first two years. This unique new book introduces and explains Market-Driven Product Definition (MDPD), a proven methodology for identifying and understanding customer-value-based needs, then turning them into products that consistently break through the clutter of the marketplace.

                  Drawing on techniques developed by experts from MIT, the University of Chicago, and the Center for Management of Quality, as well as product development experiences from inside hundreds of top companies, including Abbott, Compaq, and Cisco, the book reveals MDPD techniques managers can use to:

                  * Determine customer needs and value-based requirements
                  * Choose which requirements to satisfy in order to distinguish their products from the competition
                  * Determine which trade-offs can--and must--be made in product development
                  * Decrease time to market by up to 40 percent and minimize time to profit.

                  Customer Reviews:

                  1 out of 5 stars Author is very rude.......2005-02-24

                  I contacted the author, Sheila Mello, to purchase this title directly from the publisher. Sheila was very rude and unhelpful. She hung up on me once. After contacting her again she told me that it was too much trouble for her to sell me one copy and said to go elsewhere. Personally, this is very bad business and not a good way to promote your book.

                  5 out of 5 stars Right the first time!.......2003-11-06

                  The message of the book is right on the money, All to often in a rush to get the product/service to the market, top management, product development teams and product management lose focus in the product development process - the customer! While time to market is critical success is essential. Sheila Mello has developed a process that provides a road map to follow and backs up the validity of MDPD methodolgy with numerous case studies of those companies which have integrated the MDPD process. Far too often when the product development process is complete and the product finally launched it does not meet the financial projections or the needs of the targted market . If anyone involved in the product development process wants success and not failure, this is a MUST READ!

                  4 out of 5 stars Logical Presentation of Product Development.......2002-09-02

                  This book explains the core reason why we did not have a good product based on our assumptions of what we understood from customers because of insufficient interviews and probing. The concept of validation and prioritization is simple and yet we often overlooked. This is especially true when the product development team consists mainly of Sales People. The Author says correctly in the book that these same people may influence the opinion of others in the group because the Sales people feels that they know the customer better than anyone else. More often than not, this strangled off other out-of-the-box questions to the customer that the brainstorming session should provide.

                  5 out of 5 stars Taking CRM back to it's roots.......2002-07-10

                  It's not about customer relationship management after a product is developed. It's about building the product that customer's want from the beginning. The message of the book is fantastic!
                  The content of the book is very good although at times late in the book you will want to slow down, digest and focus on understanding what is being done to pull a lot of the tools together in Ms. Mello's methodology. Very good tool for the product manager!

                  5 out of 5 stars Great foundation for a product development process.......2002-04-13

                  This book lays out a step-by-step approach for new product development. I like the way they do their surveys and customer visits.

                  The first 1/3 of the book was a little dry, but the book overall is very easy to read. It was hard to put down as I was very interested in how they would put the whole process together. Some of the examples and tables needed more explanation. They were not as clear as they could have been. But overall this is a highly recomended book. Probably a MUST READ.

                  Although this book is largely "on target" in terms of how to organize your customer-centric approach to product development... I think it lacks certain human intuitive points. For example, there was no discussion of the name of the product, nor much on ergonomics. This book needs to be read in conjunction of those by Barry Feig and Doug Hall.

                  In this regard, I would think that a company like HP would use this type of approach, but not Steve Jobs of Apple.

                  I learned several important quantitative approaches to measuring what the customer wants. But at the same time I think their quantitative approach may be somewhat utopian. For example, when you do your customer visits and later your surveys, you may find that you discover something new... so you scramble and change your questions to proceed further. This would mess up the data in their approach. Thus, I think the process is a little more messy in real life. And, for really important decisions, intuition plays a greater role. I don't think I made up a matrix decision chart when I decided to marry my wife. There are alot of decisions that are like this in the product development area.

                  Another area where I had trouble was in the use of "value mapping" analysis in doing trade offs for deciding what features need to be included. This is another one of those cases of over-relying on the matrix approach. Suppossedly we are to determine a customer value -- either on productivity improvements, cost reduction or other subjective judgements. Well, let me tell you, this is ripe for serious manipulation. All you can do is get the customer to react to your designs. You need to read the Barry Feig books for more discussion on this.

                  However, I will use their quantitative approach in my next product development quest, realizing that it may get messed up a little. I really liked their discussion of how to do questionaires (the Kano method was terrific).

                  I thought their discussion of developing customer images was also great, but I got the feeling that this was not the author's forte, as this was more intuitive type of thing. Regardless, this was valable to me and I'm glad they included this in the book.

                  Perhaps most important to me was their confirmation that the biggest reason for missing the customer's desires... was FAILURE TO PROBE. I wholeheartedly agree. That's one of the reasons I laugh when I see the mall interviewers asking all those closed-questions. The author does a great job of discussion this.

                  The author, Sheila Mello, passes my test for a business author: she is a consultant in the field. This is not a book by some college professor preaching his hands-off theories.

                  There was a lot that I agreed with in this book, and there was a lot of important ideas that I picked up, and will implement next time. I recommend that this book be read before the Feig and Hall books to provide you a base foundation for your approach.

                  Highly recomended book, if not MUST READ.

                  John Dunbar
                  Sugar Land, TX

                  Reinventing the State: Economic Strategy and Institutional Change in Peru (Development and Inequality in the Market Economy)
                  Average customer rating: 4 out of 5 stars
                  • The importance of the public administration
                  Reinventing the State: Economic Strategy and Institutional Change in Peru (Development and Inequality in the Market Economy)
                  Carol Wise
                  Manufacturer: University of Michigan Press
                  ProductGroup: Book
                  Binding: Hardcover

                  Policy & Current EventsPolicy & Current Events | Popular Economics | Business & Investing | Subjects | Books
                  GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                  Development & GrowthDevelopment & Growth | Economics | Business & Investing | Subjects | Books
                  Economic Policy & DevelopmentEconomic Policy & Development | Economics | Business & Investing | Subjects | Books
                  InternationalInternational | Economics | Business & Investing | Subjects | Books
                  GeneralGeneral | Business & Investing | Subjects | Books
                  Production & OperationsProduction & Operations | Management & Leadership | Business & Investing | Subjects | Books
                  GeneralGeneral | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
                  Ethnic StudiesEthnic Studies | Special Groups | Social Sciences | Nonfiction | Subjects | Books
                  Federal GovernmentFederal Government | Levels of Government | Political Science | Social Sciences | Nonfiction | Subjects | Books
                  All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                  ASIN: 047211316X

                  Book Description

                  The political economic history of Latin America in the post-World War II era has largely been one of underachievement and opportunities lost. This all changed with the wave of market reforms that were implemented in the 1990s. However, the precise role of these reforms as an agent of change is still hotly debated. This in-depth analysis of the Peruvian case argues for an explanation that treats institutional innovation and state reconstruction as necessary conditions for the apparent success of the market in Latin America.
                  Exploring how state intervention has been both the cause of Latin America's economic downfall in the 1980s and the solution to its recovery, Reinventing the State analyzes three main phases of state intervention: the developmentalism that lasted until 1982, the state in retreat of the 1980s, and the streamlined state of the 1990s. Through a comprehensive examination of the Peruvian experience, the book explains the country's impressive turnaround from the standpoint of institutional modernization and internal state reform.
                  Written for a broad academic audience, the public-policy community, and the private sector, this book is also meant as a quick primer for any journalist, consultant, or private-sector analyst in need of an overview of the region's market-reform effort and how it has played out in Peru.
                  Carol Wise is Associate Professor, School of International Relations, University of Southern California.

                  Customer Reviews:

                  4 out of 5 stars The importance of the public administration.......2004-11-17

                  Beyond the particular history that it is told (about Peru and the disappointments with the goal of economic development)this book highlights the importance of having competent and autonomous agencies to implement the public policies which the elected officers choose. This autonomy stands for several levels:
                  - Independent thinking (so, the agencies could have different opinions regarding the issues which concern to politicians).
                  - Independent action (they should have a legal framework to issue their own administrative orders, and if politicians don't like some developments of these agencies they should try to change his directors, not take political control. This also means that they are responsible of their own success and failures).
                  - Administrative autonomy (the agencies decide who is hired and how, and who is fired and why, and should have the budget to operate as it is required).

                  During the period of 1960-2000, in Peru, we had a relatively competent and autonomous agencies only after 1992. Before this period something was wrong: or the agencies (which were taken by the political parties and his clients), or the goverments (which didn't respect the guidelines and administrative orders issued by the agencies). My personal conclusion of this work is that:
                  - The specialized knowledge on several issues regarding public policies is valuable, makes the difference, and is embodied in independent agencies with planners and professionals who have made their careers in there. To waste this knowledge should produce "state failures" (as opposed to the "market failures"), when implementing the public policies is the main task.
                  - The specialized knowlege and skills of every agency could counterbalance other points of view when the public policies are planned, and this is an important advantage of having good agencies and good goverment officers in there.
                  - The autonomy of agencies gives to the public policies stability and direction. Only under these two conditions could produce results which are measurable by everybody.

                  The different economic policies which were chosen in the period 1960-2000 could have flaws from the blueprints (and, indeed, they had) but above all, and with the exception of the last decade, they missed the capabilities in the public administration to try hard these choices. And only for this finding this book seems to me a very good book on peruvian politics and economics.

                  His hypothesis and method could be applied to the study of any other developing country of the region.

                  Modernization and Chinese Entrepreneurship (Eai Occasional Paper , No 3)
                  Average customer rating: Not rated
                    Modernization and Chinese Entrepreneurship (Eai Occasional Paper , No 3)
                    Wong Siu-Iun , and Ambrose Y. C. King
                    Manufacturer: World Scientific Publishing Company
                    ProductGroup: Book
                    Binding: Paperback

                    Development & GrowthDevelopment & Growth | Economics | Business & Investing | Subjects | Books
                    Economic ConditionsEconomic Conditions | Economics | Business & Investing | Subjects | Books
                    InternationalInternational | Economics | Business & Investing | Subjects | Books
                    GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
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                    CulturalCultural | Anthropology | Social Sciences | Nonfiction | Subjects | Books
                    CultureCulture | Sociology | Social Sciences | Nonfiction | Subjects | Books
                    GeneralGeneral | China | Asia | History | Subjects | Books
                    ASIN: 9810235100

                    Mauritius Offshore Investment and Business Guide (World Offshore Investment and Business Library)
                    Average customer rating: Not rated
                      Mauritius Offshore Investment and Business Guide (World Offshore Investment and Business Library)

                      Manufacturer: Intl Business Pubns USA
                      ProductGroup: Book
                      Binding: Paperback

                      Exports & ImportsExports & Imports | Economics | Business & Investing | Subjects | Books
                      GeneralGeneral | Business & Investing | Subjects | Books
                      GeneralGeneral | International | Business & Investing | Subjects | Books
                      GeneralGeneral | Investing | Business & Investing | Subjects | Books
                      ASIN: 0739739247

                      Book Description

                      Detailed information on conducting offshore business and investment activity in the country. Updated annually, available on a CD-ROM.
                      MAURITIUS Offshore Investment and Business Guide (World Offshore Investment and Business Library)
                      Average customer rating: Not rated
                        MAURITIUS Offshore Investment and Business Guide (World Offshore Investment and Business Library)
                        Igor Oleynik
                        Manufacturer: International Business Publications USA
                        ProductGroup: Book
                        Binding: Digital

                        GeneralGeneral | Business & Investing | Subjects | Books
                        Online BooksOnline Books | Books & Reading | Literature & Fiction | Subjects | Books
                        GeneralGeneral | Business | PDF (printable) | Formats | e-Docs | Formats | Books
                        International Business PublicationsInternational Business Publications | By Publisher | e-Docs | Formats | Books
                        ASIN: B00005R4LV
                        Release Date: 2006-01-01

                        Book Description

                        Detailed Info on conducting business and investment activity in the country with special offshore status. Updated annually Detailed Info on conducting business and investment activity in the country with special offshore status. Updated annually

                        Download Description

                        Detailed Information on conducting business and investment activity in the country with special offshore status. Updated annuallyDetailed Information on conducting business and investment activity in the country with special offshore status. Updated annua

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                        2. Employment and Employee Rights (Fundamentals of Business Ethics)
                        3. Employment 'Miracles': A Critical Comparison of the Dutch, Scandinavian, Swiss, Australian and Irish Cases versus Germany and the US (Changing Welfare States)
                        4. Ending Poverty As We Know It: Guaranteeing a Right to a Job at a Living Wage
                        5. Energy, the State, and the Market: British Energy Policy since 1979
                        6. Environment and Statecraft: The Strategy of Environmental Treaty-Making
                        7. Environmental Justice: International Discourses in Political Economy, Energy and Environmental Policy (International Discourses in Political Economy, Energy and Environmental Policy, 8)
                        8. Family Time: The Social Organisation of Care (Routledge Iaffe Advances in Feminist Economics, 2)
                        9. Fifty Major Economists: A Reference Guide (Key Concepts)
                        10. Geographies and Moralities: International Perspectives on Development, Justice and Place (Rgs-Ibg Book Series)

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