Emerging Financial Markets in the Global Economy
Average customer rating: Not rated
    Emerging Financial Markets in the Global Economy

    Manufacturer: World Scientific Publishing Company
    ProductGroup: Book
    Binding: Hardcover

    Development & GrowthDevelopment & Growth | Economics | Business & Investing | Subjects | Books
    InternationalInternational | Economics | Business & Investing | Subjects | Books
    Public FinancePublic Finance | Economics | Business & Investing | Subjects | Books
    GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
    GeneralGeneral | Business & Investing | Subjects | Books
    GeneralGeneral | International | Business & Investing | Subjects | Books
    InvestingInvesting | Business & Investing | Subjects | Books | Bonds | Commodities | Futures | General | Introduction | Mutual Funds | Options | Real Estate | Stocks
    Finance & InvestingFinance & Investing | Finance | International | Accounting & Finance | Professional & Technical | Subjects | Books
    GeneralGeneral | Finance | Accounting & Finance | Professional & Technical | Subjects | Books
    All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
    ASIN: 9810238452

    Financial Stability in a Changing Environment
    Average customer rating: Not rated
      Financial Stability in a Changing Environment

      Manufacturer: Palgrave Macmillan
      ProductGroup: Book
      Binding: Hardcover

      GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
      InternationalInternational | Economics | Business & Investing | Subjects | Books
      Public FinancePublic Finance | Economics | Business & Investing | Subjects | Books
      GeneralGeneral | Business & Investing | Subjects | Books
      Banks & BankingBanks & Banking | Industries & Professions | Business & Investing | Subjects | Books
      ASIN: 0333606418

      Business Networking: Shaping Collaboration Between Enterprises
      Average customer rating: 4 out of 5 stars
      • Good Balance for Business Managers and Academics/Students
      Business Networking: Shaping Collaboration Between Enterprises
      Hubert Österle , Elgar Fleisch , and Rainer Alt
      Manufacturer: Springer
      ProductGroup: Book
      Binding: Hardcover

      Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
      ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
      Total Quality ManagementTotal Quality Management | Management & Leadership | Business & Investing | Subjects | Books
      GeneralGeneral | Business & Investing | Subjects | Books
      MISMIS | Industries & Professions | Business & Investing | Subjects | Books
      EntrepreneurshipEntrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
      Manager's Guides to ComputingManager's Guides to Computing | Business & Culture | Computers & Internet | Subjects | Books
      E-CommerceE-Commerce | Business & Culture | Computers & Internet | Subjects | Books
      InternetInternet | Home Computing | Computers & Internet | Subjects | Books | Internet & Education | Online Searching | Web Browsers | Web for Kids
      Information SystemsInformation Systems | Software Engineering | Computer Science | Computers & Internet | Subjects | Books
      GeneralGeneral | Certification Central | Computers & Internet | Subjects | Books
      GeneralGeneral | Networks, Protocols & APIs | Networking | Computers & Internet | Subjects | Books
      GeneralGeneral | Computers & Internet | Subjects | Books
      NetworkingNetworking | Computer Science & Information Systems | New & Used Textbooks | Stores | Books
      GeneralGeneral | Business & Finance | New & Used Textbooks | Stores | Books
      All Amazon UpgradeAll Amazon Upgrade | Amazon Upgrade | Stores | Books
      Business & InvestingBusiness & Investing | Amazon Upgrade | Stores | Books
      Computers & InternetComputers & Internet | Amazon Upgrade | Stores | Books
      All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
      Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
      Computers & InternetComputers & Internet | Qualifying Textbooks - Fall 2007 | Stores | Books
      ASIN: 3540413510

      Book Description

      Electronic commerce, supply chain management, customer relationship management, and other forms of Business Networking will fundamentally change the way business will be conducted in the information age. We will see close collaboration between processes of different enterprises, and above all, new enterprises and new processes. Business Networking offers exceptional opportunities for fast innovators and harbors fundamental risks for slowpokes. Business Networking proposes a process-oriented model for Business Networking and the concept of networkability to develop realistic strategies for managing enterprise relationships in the Internet economy. It is written to serve academic and professional audiences and formulate key success factors and management guidelines. All ideas were developed in close cooperation of research and practice and are documented in numerous original case examples.

      Customer Reviews:

      4 out of 5 stars Good Balance for Business Managers and Academics/Students.......2001-09-17

      Osterle, Fleisch, and Alt's have crafted a comprehensive study about how enterprises can achieve "networkability" in their book, "Business Networking". The concept of "networkability" or the ability to establish efficient business relationships among internal and external resources is explored in four parts through the use of case studies and primary research culled from experiences in "Competence Centers". The highlight of the book for business managers is the section on Key Success Factors for Business Networking Systems - a section that builds upon the first three parts of the book and ties all the key lessons together. Moreover, it is here that the authors conclude that Business Networking relies on sophisticated IT and explains how a critical mass of partners facilitates networkability. Research data contained in the book is appropriately documented and there are plenty of schematics and tables to help solidify key points throughout the text. The book certainly succeeds as an academic text (and it may become required reading in some business school classes), but for more general audiences of business managers, the book plods along in certain sections explaining nuts and bolts - laying the groundwork - necessary to comprehend the key success factors.

      The Expert from Out of Town: Marketing a Business Nationwide
      Average customer rating: Not rated
        The Expert from Out of Town: Marketing a Business Nationwide
        Anthony F. Perry
        Manufacturer: Nationwide Marketing
        ProductGroup: Book
        Binding: Paperback

        GeneralGeneral | Business & Investing | Subjects | Books
        Management & LeadershipManagement & Leadership | Business & Investing | Subjects | Books | Business Ethics | Consolidation & Merger | Decision-Making & Problem Solving | Distribution & Warehouse Management | Industrial | Information Management | Leadership | Management | Management Science | Motivational | Negotiating | Operations Research | Planning & Forecasting | Pricing | Production & Operations | Project Management | Quality Control | Risk Assessment | Statistics | Strategy & Competition | Systems & Planning | Systems Analysis | Teams | Total Quality Management | Training
        GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
        EntrepreneurshipEntrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
        GeneralGeneral | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
        ASIN: 0965269418

        Powerful Presentation Skills: Develop the Confidence and Skill to Make Effective Presentations (National Seminars Group Audio Series)
        Average customer rating: 5 out of 5 stars
        • Excellent Confidence Builder
        Powerful Presentation Skills: Develop the Confidence and Skill to Make Effective Presentations (National Seminars Group Audio Series)
        Neil Poindexter
        Manufacturer: Oasis Audio
        ProductGroup: Book
        Binding: Audio Cassette

        GeneralGeneral | Books on Cassette | Audiobooks | Formats | Books
        Running Meetings & PresentationsRunning Meetings & Presentations | Skills | Business & Investing | Subjects | Books
        Similar Items:
        1. Powerful Presentation Skills: How to Get a Group's Attention, Hold People's Interest and Persuade Them to Act Powerful Presentation Skills: How to Get a Group's Attention, Hold People's Interest and Persuade Them to Act

        ASIN: 188646345X

        Customer Reviews:

        5 out of 5 stars Excellent Confidence Builder.......2000-09-25

        This audio book was one of the best I have ever listened to. It was very informative and keeps you on your seat to learn more.

        Killer Consulting Resumes! (WetFeet Insider Guide)
        Average customer rating: Not rated
          Killer Consulting Resumes! (WetFeet Insider Guide)
          WetFeet
          Manufacturer: WetFeet, Inc.
          ProductGroup: Book
          Binding: Paperback

          Job HuntingJob Hunting | Job Hunting & Careers | Business & Investing | Subjects | Books
          GeneralGeneral | Business & Investing | Subjects | Books
          ConsultingConsulting | Industries & Professions | Business & Investing | Subjects | Books
          Similar Items:
          1. Case in Point:Complete Case Interview Preparation - 5th edition Case in Point:Complete Case Interview Preparation - 5th edition
          2. Vault Guide to the Case Interview Vault Guide to the Case Interview
          3. Vault Guide to the Top 50 Consulting Firms, 2006 Edition (Vault Guide to the Top 50 Consulting Firms) Vault Guide to the Top 50 Consulting Firms, 2006 Edition (Vault Guide to the Top 50 Consulting Firms)
          4. Ace Your Case! Consulting Interviews (WetFeet Insider Guide) Ace Your Case! Consulting Interviews (WetFeet Insider Guide)
          5. Management Consulting: A Complete Guide to the Industry Management Consulting: A Complete Guide to the Industry

          ASIN: 1582074607

          Book Description

          A compelling resume is essential to getting a foot in the door of a top consulting firm and putting an applicant'ss candidacy into serious consideration. That'ss why the resume must convincingly present the job seeker'ss consulting skills and capabilities. This WetFeet Insider Guide will show readers how to do just that, even those without any consulting experience. BUS075000
          Killer Consulting Resumes: The WetFeet Insider Guide
          Average customer rating: 4.5 out of 5 stars
          • It Worked For Me
          • best foot forward
          • Right On Target
          • The title is true to form
          • Good for most interviewees
          Killer Consulting Resumes: The WetFeet Insider Guide
          Wetfeet. Com
          Manufacturer: Wetfeet.Com
          ProductGroup: Book
          Binding: Paperback

          GeneralGeneral | Job Hunting & Careers | Business & Investing | Subjects | Books
          GuidesGuides | Job Hunting & Careers | Business & Investing | Subjects | Books
          Job HuntingJob Hunting | Job Hunting & Careers | Business & Investing | Subjects | Books
          ResumesResumes | Job Hunting & Careers | Business & Investing | Subjects | Books
          ConsultingConsulting | Industries & Professions | Business & Investing | Subjects | Books
          ASIN: 1582072507

          Book Description

          You asked for it, and WetFeet has delivered!

          Killer Consulting Resumes: The WetFeet Insider Guide is perhaps the most comprehensive resume guide available anywhere to help you land an interview with a management consulting firm. We'll teach you everything you need to know about how to write your resume and cover letter, who you should be thinking about approaching, and how to impress your recruiters. In short, this report works in partnership with our extensive Industry Insider and Company Insider research series on management consulting to help you land those competitive interviews and ace them when you do. In this highly innovative report, you'll learn:

          Customer Reviews:

          5 out of 5 stars It Worked For Me.......2003-04-12

          Anyone who still can't get an interview after using the methods in this guide should probably reexamine their skill set or go get another internship. I sent out a lot of resumes but got some responses from a few of the key firms.

          5 out of 5 stars best foot forward.......2003-03-07

          Everyone's got an opinion on how best to organize your resume, but I figured I'd get some professional advice on the subject. WetFeet's guide on how to construct a killer consulting resume was a godsend. By reading through this in-depth guide, which had a bunch of "bad" and "good" examples of resumes to look at, I felt more confident in making tweaks and improvements to my resume. It confirmed that some of the things i'd already done were right; and it also showed me the areas I really need to beef up as well as clean up. Anyway, the proof is in the pudding--I've snagged a few interviews at consulting companies. Now for the interviews! I'll be looking at your articles on the website for guidance there!

          5 out of 5 stars Right On Target.......2003-01-30

          Very helpful - I would recommend this to anyone thinking about applying to a management consulting firm!

          1 out of 5 stars The title is true to form.......2002-12-12

          Killer Consulting Resumes....I used the methods in this book to pursue the big management consulting firms. Most recruiters gave me hints on how to change the resume to bring out my skill set which eventually resulted in me abandoning this book altogether.

          5 out of 5 stars Good for most interviewees.......2001-12-18

          But bad for Vault.com employees, if the review below is indication. I found it useful. Not as essential as Ace Your Case, but good for those who don't feel 100% confident approacing the top consulting firms.

          The ABC's of Credit: Too Much Information--Not Enough Time to Read the Small Print
          Average customer rating: 5 out of 5 stars
          • Excellent resource.
          • Generation xers and thirty some things finally get a clue:
          • This book is not about what you are doing wrong..
          • Great information about every day issues
          • The back cover reviews lead me to the purchase of this book:
          The ABC's of Credit: Too Much Information--Not Enough Time to Read the Small Print
          Frances Anne Hernan , and Faye Schliep
          Manufacturer: McGavick Field Publishing
          ProductGroup: Book
          Binding: Paperback

          Credit Ratings & RepairCredit Ratings & Repair | Personal Finance | Business & Investing | Subjects | Books
          GeneralGeneral | Personal Finance | Business & Investing | Subjects | Books
          GeneralGeneral | Finance | Accounting & Finance | Professional & Technical | Subjects | Books
          ASIN: 0966692837

          Book Description

          The ABC's of Credit is essential reading for people interested in ideas and information regarding the many aspects of credit. This is not a book written by financial experts telling you how to invest for the future. Long term planning begins with taking care of today. This book is about how you can save more of what you earn by using some of the tips and learning the language and understanding the market place.

          Customer Reviews:

          5 out of 5 stars Excellent resource........2004-07-14

          Excellent information for people of all ages. Very easy to read and understand with helpful examples in a variety of credit situations. I would especially recommend this book to high school students and new college freshmen where bad credit starts all too often.

          5 out of 5 stars Generation xers and thirty some things finally get a clue:.......2004-04-21

          This book encourages generation x to take stock of their personal finances without references to their being a dummy or an idiot. The approach here is very cordial. The authors encourage shopping for the best fees as well as the lowest interest rates and offer tips toward ,finding affordable health, automobile and homeowners insurance. Gives you an edge so you can limit financial hardships now as you prepare for the future.

          5 out of 5 stars This book is not about what you are doing wrong.........2004-04-21

          Instead it is about getting the most out of what you have by managing your expenditures. Taking the time to understand your financial potential. Every penny counts. If you start paying attention to the pennies and to the interest you are paying on credit cards for the extras in life like movies and pizza. One of the best tips in the book is on a big item don't charge the sales tax, pay cash. Paying interest on sales tax, tips and entertainment costs are the reasons we never get out from under the interest burden.

          5 out of 5 stars Great information about every day issues.......2004-04-21

          Especially for anyone trying to navigate the tricky waters of both insurance and employment benefits. including pensions and 401 k's. Knowing what you have now is the key to being able to manage in an emergency. None of us want to think about losing the job we have had for years, but stuff happens. The health insurance that you have may not seem like the best deal but if you lose it completely it could become a major financial burden. Hernan and Schliep are big on having a safety cushion in the event of job loss.

          5 out of 5 stars The back cover reviews lead me to the purchase of this book:.......2004-04-21

          Because they were from people that recognized good writing and people a lot more like you and me than the wall street gurus that constantly advise us and encourage us to cross over from main street to wall street when our interests may not be as well served as the big spenders who make money when we the consumer buys their wares and especially when the employers can cut expenses by cutting jobs and benefits.

          Corporate Radar: Tracking the Forces that Are Shaping Your Business
          Average customer rating: 4.5 out of 5 stars
          • Insightful!
          • Coping with Paradigm Shifts on Steroids
          • LIFTING THE FOG SHROUDING FIRM's PRESENT/FUTURE ENVIRONMENT!
          Corporate Radar: Tracking the Forces that Are Shaping Your Business
          Karl Albrecht
          Manufacturer: AMACOM/American Management Association
          ProductGroup: Book
          Binding: Hardcover

          Company ProfilesCompany Profiles | Biography & History | Business & Investing | Subjects | Books
          GeneralGeneral | Organizational Behavior | Business & Investing | Subjects | Books
          GeneralGeneral | Business & Investing | Subjects | Books
          ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
          EntrepreneurshipEntrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
          ASIN: 0814405045

          Book Description

          In a world where economic woes in the Philippines can reverberate in Denver... where the Internet spills forth an unstoppable avalanche of cheap information ...and where globalism is paradoxically creating segmentation rather than homogeneity, how can a company safeguard its competitive position? It's a big, perplexing, and absolutely essential question that every business leader confronts.

          Now, Karl Albrecht, one of America's premier business thinkers, has brilliantly transformed this dynamic, excitin--yet often chaotic and threatenin--landscape into a place that's understandable and readable.

          Written with the vision of a futurist and the practicality of an entrepreneur, CORPORATE RADAR shows you how to reach beyond the standard business parameter--to analyze the events, trends, and forces that can radically alter your future. You'll scan for potential opportunities and threats in eight key environmental sectors, using a set of figurative "radars:"

          1. Customer radar: Understand your customers not only in demographic and behavioral terms, but also by the psychological factors that motivate them. 2. Competitor radar: Evaluate your firm against your primary and secondary competitors, then use your strengths to differentiate yourself. 3. Economic radar: Assess how GDP, employment levels, interest rates, inflation, and currency exchange rates can create or destroy opportunities. 4. Technological radar: Learn about the effects of technological innovations--including what the Internet can and CANNOT do for your business. 5. Social radar: Understand the key social drivers--attitudes, beliefs, emotions--that affect the market acceptance of your "value package." 6. Political radar: Analyze the effect of politics--not just the lawmakers and laws, but the entire "control system" that can influence your business. 7. Legal Radar: Develop an effective legal radar that detects and avoids risks before they crop up. 8. Geophysical radar: Study the physical, tangible world around you--spotting potential problems and forming viable backup options.

          This is solid, hard-hitting advice that every business leader needs. There are no doomsday prophesies or sugar-coated visions of the future here. Instead, Albrecht uses the discipline of careful cause-and-effect thinking to help you answer specific, relevant questions about what may happen in your future.

          Packed with crystal-clear insights and real-life examples, CORPORATE RADAR gives you a broader worldview, more astute perceptive abilities, and the tools to knowledgeably assess opportunities and threats. You'll improve your strategic thought processes and decision-making abilitie--and become your own deep-thinking futurist...without getting lost in the ozone.

          Customer Reviews:

          4 out of 5 stars Insightful!.......2001-03-17

          Karl Albrecht wrote this book for executives who want to implement a formal system for collecting strategic data. The book appears to present a scientific method, but it actually provides a collection of subjective tools or scans. An executive needs these scans to track the forces that shape business. This collection of subjective tools makes the book valuable. If you follow the author's system, you will be aware of or anticipate most events that have a potential impact on your business. The book is written in a very straightforward, direct style. The author uses contemporary examples to amplify his message. We at getAbstract recommend this book to executives, managers and change agents in medium to large companies.

          5 out of 5 stars Coping with Paradigm Shifts on Steroids.......2000-05-07

          In the Preface, Albrecht explains that he has "evolved a relatively simple model for managing the daunting intellectual challenges involved in [a careful and thoughtful study of the business environment]. By conceiving of [that] environment in terms of eight figurative sectors, in which events and trends are acting to shape the options open to the firm, we can describe and think about at work there."

          During the 14 chapters which comprise the book, Albrecht provides a cohesive and comprehensive "framework for learning the lessons the business environment has to teach; for getting useful insights into the structure and dynamics of a particular business sector, and for integrating a wide range of discoveries, findings, and conclusions into a unified tapestry."

          It is important to keep in mind that, both literally and metaphorically, radar is merely a means by which to recognize and perhaps measure certain objects. It does not have unlimited capabilities. So-called "stealth technology" permits a number of strategies and initiatives which can preclude detection by radar. All organizations (regardless of size or nature) have information needs within these "basic environments": Customer, Competitor, Economic, Technological, Social, Political, Legal, and Geophysical. With timely and accurate information, an organization can more effectively "track the forces" that are shaping it.

          Because change is the only constant, those forces are certain to change; the nature and extent of information needed concerning the "basic environments" will also change. Hence the importance of having a system which can accommodate such change, preferably anticipating change (eg paradigm shifts) but at least enabling a rapid response to it. Albrecht explains his "model." He then provides expert advice on how to devise a system which is most appropriate to the information needs of a given organization; finally, he includes step-by-step guidance during the implementation of that system.

          For executives within organizations in need of such a system, this is a "must read."

          5 out of 5 stars LIFTING THE FOG SHROUDING FIRM's PRESENT/FUTURE ENVIRONMENT!.......1999-11-28

          Albrecht has written about environmental scanning in "The Northbound Train" (AMACOM, 1994) in which he focused on vision, strategy and values. In this work he explores the scanning process and creates a conceptual breakdown of the environment into eight critical sub-environments. These are: customers, competitors, economy, technology, society, politics, law, and geophysical.

          These environmental sectors are different for each organization and need to be defined. He stresses the interconnectiveness of these sectors; many key phenomena cut across their boundaries, which are artificial. The value of dividing the environment into sectors is only to facilitate the process of analysis.

          The author begins with a discussion of the environmental scan, an examination of the new realities of business today and Toffler's Third Wave, and provides insights on how to think like a futurist. The remaining chapters explore each of the eight sub-environments (strategic radar screens) to glean what can be useful in growing a successful enterprise.

          The final chapter focuses on the issue of thinking strategically, as well as paying attention to immediate priorities (the author dubs this bifocal vision). This chapter examines how to extract and share meaning from the messages received from scanning, resulting in a document-the Basic Annual Strategic Estimate. He then returns to the highlights of the strategic planning process as presented in the "The Northbound Train" and very briefly sketches the dynamics of a strategic retreat or conference.and strategy formulation-these are not, however, main topics of this book.

          This is a well written, absorbing, and informative work that succeeds in its aim of helping to make sense out of today's world of discontinuous change and outright chaos. It offers a template for exploring the environment and thinking about the future and, ultimately, identifying critical truths and insights, and prioritizing issues. Albrecht's final admonition is that environmental scanning is not a scientific process but guesswork. His book, however, greatly helps to lessen the guesswork-to lift the thick fog that usually enshrouds efforts to understand an organization's current and future environment. Highly recommended. Reviewed by Yvette Borcia, Editor, Stern's Management Review & HRconsultant (online), co-founder, Stern & Associates, co-author of Stern's Sourcefinder: The Master Directory to HR and Business Management Information & Resources, Stern's CyberSpace SourceFinder, and Stern's Compensation and Benefits SourceFinder.

          Latinos, Inc.: The Marketing and Making of a People
          Average customer rating: 4 out of 5 stars
          • The best new work in media studies is from an anthropologist
          • Latinos Inc. review
          Latinos, Inc.: The Marketing and Making of a People
          Arlene Dávila
          Manufacturer: University of California Press
          ProductGroup: Book
          Binding: Paperback

          ResearchResearch | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
          CulturalCultural | Anthropology | Social Sciences | Nonfiction | Subjects | Books
          GeneralGeneral | Social Sciences | Nonfiction | Subjects | Books
          GeneralGeneral | Sociology | Social Sciences | Nonfiction | Subjects | Books
          Ethnic StudiesEthnic Studies | Special Groups | Social Sciences | Nonfiction | Subjects | Books
          GeneralGeneral | Americas | History | Subjects | Books
          All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
          Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
          NonfictionNonfiction | Qualifying Textbooks - Fall 2007 | Stores | Books
          Similar Items:
          1. Hispanic Marketing: A Cultural Perspective Hispanic Marketing: A Cultural Perspective
          2. Fables of Abundance: A Cultural History of Advertising in America Fables of Abundance: A Cultural History of Advertising in America
          3. Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your Initiative Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your Initiative
          4. Latino Boom!: Everything You Need to Know to Grow Your Business in the U.S. Hispanic Market Latino Boom!: Everything You Need to Know to Grow Your Business in the U.S. Hispanic Market
          5. The Whole Enchilada: Hispanic Marketing 101 The Whole Enchilada: Hispanic Marketing 101

          ASIN: 0520227247

          Book Description

          Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene Dávila provides a critical examination of the Hispanic marketing industry and of its role in the making and marketing of U.S. Latinos.
          Dávila finds that Latinos' increased popularity in the marketplace is simultaneously accompanied by their growing exotification and invisibility. She scrutinizes the complex interests that are involved in the public representation of Latinos as a generic and culturally distinct people and questions the homogeneity of the different Latino subnationalities that supposedly comprise the same people and group of consumers. In a fascinating discussion of how populations have become reconfigured as market segments, she shows that the market and marketing discourse become important terrains where Latinos debate their social identities and public standing.

          Customer Reviews:

          5 out of 5 stars The best new work in media studies is from an anthropologist.......2001-12-09

          Why are Latinos at the center of a pop-culture phenomenon in the United States? Arlene Davila argues it is not do to their rapid population growth, but the growth of their media image thanks to aggressive marketing and commercial advertising. Her second book to explore the commodification of Hispanic cultures, Latinos Inc.: The Marketing and Making of a People, is a detailed analysis of the abundant images targeting Latino populations in the U.S., the worldviews of the executives who manufacture those images, and the clients who buy them. Davila seeks to explore the mechanics by which a population, situated in the midst of economic globalization, becomes a market.

          Davila conducts her fieldwork in several New York City ad agencies managed by Latinos and whose principal interest is to target Latinos. Her technique includes interviews with executives and creatives, and participant observation at national marketing conventions. There is also some use of focus groups to examine the folk perceptions of these propagated images among individuals of different Hispanic nationalities.

          The author questions in whose interest these commercials are being made, for ultimately they serve the ad client and not Latinidad. She concludes "the commercial representation of U.S. Latinos has sustained particular hierarchies of representation that are indicative of wider dynamics affecting contemporary Latino cultural politics" (p.20). Her work is sweeping in its scope, hence my review is limited to the construction of "Latino" and "Hispanic" as representative identities and linking it to the critiques she aims at the executives and creatives of the ad agencies. This not a book where audience response plays a large role, rather it is one that gives extensive coverage to the ad agencies themselves, and the knowledges they use to construct mass produced images.

          The categories of "Hispanic" and "Latino" are invented and by definition presuppose some intrinsic difference, relative to Anglos. This intrinsic difference is what makes ethnic-specific marketing plausible and it is how ad agencies pitch their services to clients. Thus, the notion of a pan-Latino identity-that individuals from all Spanish speaking countries have a shared culture-originated in the United States from the Cuban intellectuals who so dominate the Latino advertising industry. Further complicating the matter, the category of "Latino" is constantly in flux, as is illustrated by a current trend towards ads that opt for whiter versions of Latinidad, reconfiguring Latino traditions within the borders of the American middle-class.

          Davila shows there is a propensity for ads and TV programming to use unaccented, "good" Spanish, and never that increasingly common mixture of English vocabulary and Spanish language-Spanglish. Such observations form the cornerstone of Davila's critique: ad agency executives or creatives who claim to have made some sort of liberating political accomplishment are immediately compromised due to the manufactured nature of the category which supposedly indexes the population they are trying to represent.

          While on the one hand, the book does speak to scholars of the broad genre of interdisciplinary studies, it is definitely aimed at Latino advertising executives and marketing insiders as well. In this text several biting critiques leveled at the preconceptions of the advertisers and their clients are present, and here I will address three of the most prominent. The first is that the growing influence of Hispanic music and food on American popular culture represents a "coming of age" (p.3) for Latino populations. Davila indicates that this equates economic empowerment with political enfranchisement without the transference of any actual power, only the illusion of the potential for that power.

          Second is the belief that through marketing and advertising it is possible to right old wrongs by correcting the stereotypes of the past (e.g. the Frito Bandito). In fact, Davila argues, the stereotypes are either repackaged in a slightly permutated form or simply replaced with new kinds of stereotypes, rather than removed all together. They may be no longer dirty, lazy thieves, but are instead emotional, religious, and familial. This sort of lose-lose scenario is especially grim considering the effects it has on U.S. born Latinos, who are typically much more likely to absorb and internalize commercialized identities than are recent immigrants, thereby making themselves more responsive to future exposure to the same forms.

          Third, she notes the overall failure of the advertising world relative to the truly great potential it has as a political tool, especially considering the many agency executives and creatives she met sympathetic to her agenda. For all their self-affirmations, they have not actually effected any positive changes and meanwhile, real minority access to media outlets is falling precipitously.

          Latinos Inc. succeeds in broadening the discourse on race in the U.S. as well as interjecting anthropological methodology into a realm dominated by interdisciplinary scholars. This work illustrates the great promise and possibilities of media studies, a genre by no means lacking in interesting and prolific output, but one which is sorely in need of a coherent methodology that goes beyond simply reading the "texts" of popular culture. I am thinking here of figures such as Neil Postman, Michael Parenti, and John Fiske, all of whom are fascinating in their own right and with important things to say, yet their works do not have the rigor of Davila's

          3 out of 5 stars Latinos Inc. review.......2001-12-06

          Americans buy more salsa than ketchup. This factoid illustrates well the fact that Latino culture and its products are becoming increasingly popular in today's American consumer sphere. In her book, Latinos Inc., The Making and Marketing of a People, Arlene Davila examines the processes and dynamics behind the marketing of Latino products and culture, and how the marketing practices associated with Latino culture are affecting the Latino population of America.

          Davila frames the academic context into which this book fits. While there is a glut of marketing and advertising studies in general, ones pertaining specifically to Hispanics are noticeably lacking. She pompously generalizes the ones that do exist as "uncritical," stating that one after another they either assert Latino's "coming of age" or commodification in American society. It is in this framework that she fixes her more critical eye on the Latino marketing industry.

          Davila does an excellent job of articulating the plight of Latino and other minority consumers. She details how advertising has marginalized Latinos and other minorities by relegating them to the status of "the other." This builds and reinforces racial hierarchies that serve to keep Latinos lock in an inferior status. While contemplating these divisions, Davila wonders aloud "whether the United States will ever truly be one nation." She emphasizes the oxymoron of a segmented and divided United States with her mantra of Latinos as a "nation within a nation."

          Davila highlights the contradiction between the interests of advertisers and consumers in advertising. For advertisers, advertisements are a vehicle to make money. For consumers, they are a vehicle to represent themselves and have their voice heard by a larger audience. These interests often come into conflict with one another as prudent advertising sometimes calls for the misrepresentation or overgeneralization of Latino communities while prudent representation requires accuracy and destruction, not the building and reinforcement, of racial and ethnic stereotypes. Almost without fail, the interests of the advertising agencies win out, as they are the creators of the advertisements themselves.

          Davila indeed has a sharply honed eye for criticism. In Latinos Inc. she is very adept at pointing out the wrongs of situations. By the end of the book, Davila has built a long list of these wrongs. However, she offers precious little in the way of solutions. For instance, in her lamentations about our divided nation, she points out what hasn't worked as a force uniting Latinos with the rest of the population (citizenship or consumership), but doesn't speculate about what could work to unit the entire population. Another example is her adamant denunciation of both advertiser's generalization and segmentation of the Latino population. She derides both of these advertising techniques and destructive and counter-productive for Latinos, yet offers nothing as an alternative to these approaches. She leaves the reader wondering if there is a happy median between generalization and segmentation on the representation spectrum, or of if the entire is invalid and an entirely different advertising paradigm is necessary. She sees bad advertising, but what is good advertising?

          Davila's examination of the Latino marketing industry is Latino-specific, to be sure, but at times it could just as easily pertain to the advertising industry in general. As such, at these instances the book struggles to distinguish itself from the rest of the glut of advertising studies. For instance, she tries to that the Hispanic marketing industry is "uniquely revealing" because Hispanic advertising's need to "empathize, charm, appeal, or shock a potential consumer in thirty or sixty seconds entail a great deal of simplification and typification...bring to the surface the tropes, images, and discourses that have become widespread and generalized representations of Hispanidad." It seems that this observation can apply to any of the hundreds of generalized groups represented in advertising.

          While Davila convincingly argues that the New York's Latino high diversity makes the city an appropriate focus of her study, readers may be left wondering if her study would not have been better served with a wider geographical focus. It is possible that Davila arrived at some erroneous conclusions based on this limited focus. She speaks of the political disenfranchisement of the Latino community, but in fact there are some unacknowledged segments of the Latino population outside of New York that wield considerable political influence. For instance, in 1998 in Texas, 20% of its U.S. House representatives and 19% of the representatives to its state house and are Latino (Marin, 1999 and State of Texas, 2001). George Bush enlisted the help of the Latino advertising agency Sosa, Bromley, Aguilar, & Associates to propel him to a landslide 1998 Texas gubernatorial and subsequent 2000 U.S. presidential victories (the agency helped Bush garner 49% of the Latino vote in Florida) (ABC News.com, 2001 and Hart, 2000). For comparison, Bush won 18% if the Latino vote in New York (ABC News.com, 2001). The Latino political climate of New York is not indicative of that elsewhere in the entire U.S. Nonetheless, Davilia relies heavily on examples from New York Lation political scene to back up her arguments. At the least, the counter evidence calls these arguments into question.

          To Davila's credit, she successfully accomplishes her stated goal of examining the nuanced dynamics behind the Latino marketing industry. While informative and painstakingly researched, the book is neither entertaining nor exceptionally useful. Aside from the chapter on consumer focus group discussions, she doesn't do a good job of relating the very consumer-oriented subject, the dynamics and processes behind advertising practices, to the consumers themselves. This failed link leaves the book with very little relevance to anyone outside of the advertising industry.

          Comparative Advantage in International Trade: Theory and Evidence (Studies in Empirical Economics)
          Average customer rating: Not rated
            Comparative Advantage in International Trade: Theory and Evidence (Studies in Empirical Economics)
            Mirela Keuschnigg
            Manufacturer: Physica-Verlag
            ProductGroup: Book
            Binding: Hardcover

            Exports & ImportsExports & Imports | Economics | Business & Investing | Subjects | Books
            InternationalInternational | Economics | Business & Investing | Subjects | Books
            TheoryTheory | Economics | Business & Investing | Subjects | Books
            GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
            GeneralGeneral | Business & Investing | Subjects | Books
            GeneralGeneral | International | Business & Investing | Subjects | Books
            ASIN: 3790811564

            Book Description

            The book addresses the empirical validity of the factor proportions theory based on a new, extensive data basis. Departing from Heckscher-Ohlin theory, it extends existing models by allowing factor productivities and factor prices to differ across countries. It reformulates ranking proportions derived from the Heckscher-Ohlin-Vanek equations. Based on these models, it empirically investigates in a cross-industry framework the patterns of international trade for a big sample of countries. The results support the value version of the HOV-model, especially in the case of developing countries. Moreover, the HOV model with perfect competition cannot be rejected in favour of a model allowing for scale economies and product differentiation.
            Economic Growth & International Trade With Capital Goods: Theories & Empirical Evidence (Kieler Studien,)
            Average customer rating: Not rated
              Economic Growth & International Trade With Capital Goods: Theories & Empirical Evidence (Kieler Studien,)

              Manufacturer: University of Michigan Press
              ProductGroup: Book
              Binding: Hardcover

              Exports & ImportsExports & Imports | Economics | Business & Investing | Subjects | Books
              InternationalInternational | Economics | Business & Investing | Subjects | Books
              GeneralGeneral | Business & Investing | Subjects | Books
              GeneralGeneral | Politics | Nonfiction | Subjects | Books
              ASIN: 3161469224
              International Trade Theory and Empirical Evidence
              Average customer rating: Not rated
                International Trade Theory and Empirical Evidence
                H. ROBERT HELLER
                Manufacturer: Prentice Hall
                ProductGroup: Book
                Binding: Hardcover
                ASIN: B000JZX346
                International Trade, theory and Empirical Evidence
                Average customer rating: Not rated
                  International Trade, theory and Empirical Evidence
                  H. Robert Heller
                  Manufacturer: Prentice-Hall New Jersey
                  ProductGroup: Book
                  Binding: Unknown Binding
                  ASIN: B0000COBTJ
                  International Trade; Theory and Empirical Evidence
                  Average customer rating: Not rated
                    International Trade; Theory and Empirical Evidence
                    Heinz Robert Heller
                    Manufacturer: Prentice Hall
                    ProductGroup: Book
                    Binding: Hardcover

                    Exports & ImportsExports & Imports | Economics | Business & Investing | Subjects | Books
                    GeneralGeneral | Business & Investing | Subjects | Books
                    ASIN: 0134739183
                    New Trade Theories: A Look at the Empirical Evidence (Cepr Conference Reports)
                    Average customer rating: Not rated
                      New Trade Theories: A Look at the Empirical Evidence (Cepr Conference Reports)
                      DODWELL
                      Manufacturer: Centre for Economic Policy Research
                      ProductGroup: Book
                      Binding: Paperback

                      Exports & ImportsExports & Imports | Economics | Business & Investing | Subjects | Books
                      InternationalInternational | Economics | Business & Investing | Subjects | Books
                      GeneralGeneral | Business & Investing | Subjects | Books
                      GeneralGeneral | Politics | Nonfiction | Subjects | Books
                      RelationsRelations | International | Politics | Nonfiction | Subjects | Books
                      All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                      Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
                      NonfictionNonfiction | Qualifying Textbooks - Fall 2007 | Stores | Books
                      ASIN: 1898128103
                      Trade Theories and Empirical Evidence
                      Average customer rating: Not rated
                        Trade Theories and Empirical Evidence
                        Nicholas Perdikis , and William A. Kerr
                        Manufacturer: Manchester University Press
                        ProductGroup: Book
                        Binding: Hardcover

                        Exports & ImportsExports & Imports | Economics | Business & Investing | Subjects | Books
                        InternationalInternational | Economics | Business & Investing | Subjects | Books
                        TheoryTheory | Economics | Business & Investing | Subjects | Books
                        GeneralGeneral | Business & Investing | Subjects | Books
                        GeneralGeneral | International | Business & Investing | Subjects | Books
                        ASIN: 0719054095
                        The economic consequences of an import surcharge: Theory and empirical evidence for the U.S. economy (Institute of Public Policy Studies discussion paper)
                        Average customer rating: Not rated
                          The economic consequences of an import surcharge: Theory and empirical evidence for the U.S. economy (Institute of Public Policy Studies discussion paper)
                          Alan V Deardorff
                          Manufacturer: University of Michigan, Institute of Public Policy Studies
                          ProductGroup: Book
                          Binding: Unknown Binding
                          ASIN: B00072145Q
                          Free trading or free riding: An examination of the theories and available empirical evidence on gray market imports (Working paper / Bureau of Economics, Federal Trade Commission)
                          Average customer rating: Not rated
                            Free trading or free riding: An examination of the theories and available empirical evidence on gray market imports (Working paper / Bureau of Economics, Federal Trade Commission)
                            John C Hilke
                            Manufacturer: U.S. FTC
                            ProductGroup: Book
                            Binding: Unknown Binding

                            GeneralGeneral | International | Business & Investing | Subjects | Books
                            ASIN: B00071G128
                            International Trade : Theory and Empirical Evidence Second Edition
                            Average customer rating: Not rated
                              International Trade : Theory and Empirical Evidence Second Edition
                              Robert Heller
                              Manufacturer: Prentice Hall
                              ProductGroup: Book
                              Binding: Paperback
                              ASIN: B000OIKSBY

                              Essays in Gandhian Economics
                              Average customer rating: Not rated
                                Essays in Gandhian Economics

                                Manufacturer: Intermediate Technology
                                ProductGroup: Book
                                Binding: Hardcover

                                InternationalInternational | Economics | Business & Investing | Subjects | Books
                                GeneralGeneral | Business & Investing | Subjects | Books
                                ASIN: 0942850076
                                Industrial civilization & Gandhian economics,
                                Average customer rating: Not rated
                                  Industrial civilization & Gandhian economics,
                                  J. S Mathur
                                  Manufacturer: Pustakayan
                                  ProductGroup: Book
                                  Binding: Unknown Binding

                                  GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                                  ASIN: B0006CDKXG

                                  Udmurt Republic Investment & Business Guide (Russian Regional Investment & Business Guides)
                                  Average customer rating: Not rated
                                    Udmurt Republic Investment & Business Guide (Russian Regional Investment & Business Guides)
                                    USA International Business Publications
                                    Manufacturer: International Business Publications, USA
                                    ProductGroup: Book
                                    Binding: Paperback
                                    ASIN: 0739730282

                                    Book Description

                                    This investment and business guide contains basic information on economy, business & investment climate and opportunities in the region, as well as information on selected export-import, business and investment opportunities, including, export-import, industrial development, banking & finance, government and business contacts. The guide also provides listing and contact information for major industrial, trade, service and other companies in the region, as well as information on selected export-import, business and investment opportunities.
                                    Udmurt Republic Regional Investment and Business Guide (World Foreign Policy and Government Library)
                                    Average customer rating: Not rated
                                      Udmurt Republic Regional Investment and Business Guide (World Foreign Policy and Government Library)

                                      Manufacturer: Intl Business Pubns USA
                                      ProductGroup: Book
                                      Binding: Paperback

                                      Policy & Current EventsPolicy & Current Events | Popular Economics | Business & Investing | Subjects | Books
                                      Development & GrowthDevelopment & Growth | Economics | Business & Investing | Subjects | Books
                                      Economic Policy & DevelopmentEconomic Policy & Development | Economics | Business & Investing | Subjects | Books
                                      Exports & ImportsExports & Imports | Economics | Business & Investing | Subjects | Books
                                      GeneralGeneral | Business & Investing | Subjects | Books
                                      GeneralGeneral | International | Business & Investing | Subjects | Books
                                      ASIN: 0739790307

                                      Books:

                                      1. Employment and Employee Rights (Fundamentals of Business Ethics)
                                      2. Employment 'Miracles': A Critical Comparison of the Dutch, Scandinavian, Swiss, Australian and Irish Cases versus Germany and the US (Changing Welfare States)
                                      3. Ending Poverty As We Know It: Guaranteeing a Right to a Job at a Living Wage
                                      4. Energy, the State, and the Market: British Energy Policy since 1979
                                      5. Environment and Statecraft: The Strategy of Environmental Treaty-Making
                                      6. Environmental Justice: International Discourses in Political Economy, Energy and Environmental Policy (International Discourses in Political Economy, Energy and Environmental Policy, 8)
                                      7. Family Time: The Social Organisation of Care (Routledge Iaffe Advances in Feminist Economics, 2)
                                      8. Fifty Major Economists: A Reference Guide (Key Concepts)
                                      9. Geographies and Moralities: International Perspectives on Development, Justice and Place (Rgs-Ibg Book Series)
                                      10. Global Governance, Development, and Human Security: The Challenge of Poverty and Inequality

                                      Books Index

                                      Books Home

                                      Recommended Books

                                      1. History: Fiction or Science
                                      2. History: Fiction or Science
                                      3. Colonial Houses: The Historic Homes of Williamsburg
                                      4. Detail Practice: Translucent Material: Glass, Synthetic Materials, Metal
                                      5. Gravitation and Cosmology: Principles and Applications of the General Theory of Relativity
                                      6. Fundamentals of Building Construction: Materials and Methods
                                      7. G Is for Gumshoe
                                      8. 100 Top Houses From Down Under
                                      9. Estimating for Interior Designers
                                      10. Guess Again: Short Stories