Average customer rating: |
Emerging Financial Markets in the Global Economy
Manufacturer: World Scientific Publishing Company ProductGroup: Book Binding: Hardcover ASIN: 9810238452 |
Average customer rating: |
Financial Stability in a Changing Environment
Manufacturer: Palgrave Macmillan ProductGroup: Book Binding: Hardcover ASIN: 0333606418 |
Average customer rating:
|
Business Networking: Shaping Collaboration Between Enterprises
Hubert Österle , Elgar Fleisch , and Rainer Alt Manufacturer: Springer ProductGroup: Book Binding: Hardcover ASIN: 3540413510 |
Book Description
Electronic commerce, supply chain management, customer relationship management, and other forms of Business Networking will fundamentally change the way business will be conducted in the information age. We will see close collaboration between processes of different enterprises, and above all, new enterprises and new processes. Business Networking offers exceptional opportunities for fast innovators and harbors fundamental risks for slowpokes. Business Networking proposes a process-oriented model for Business Networking and the concept of networkability to develop realistic strategies for managing enterprise relationships in the Internet economy. It is written to serve academic and professional audiences and formulate key success factors and management guidelines. All ideas were developed in close cooperation of research and practice and are documented in numerous original case examples.Customer Reviews:
Good Balance for Business Managers and Academics/Students.......2001-09-17
Average customer rating: |
The Expert from Out of Town: Marketing a Business Nationwide
Anthony F. Perry Manufacturer: Nationwide Marketing ProductGroup: Book Binding: Paperback ASIN: 0965269418 |
Average customer rating:
|
Powerful Presentation Skills: Develop the Confidence and Skill to Make Effective Presentations (National Seminars Group Audio Series)
Neil Poindexter Manufacturer: Oasis Audio ProductGroup: Book Binding: Audio Cassette Similar Items: ASIN: 188646345X |
Customer Reviews:
Excellent Confidence Builder.......2000-09-25
Average customer rating: |
Killer Consulting Resumes! (WetFeet Insider Guide)
WetFeet Manufacturer: WetFeet, Inc. ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 1582074607 |
Book Description
A compelling resume is essential to getting a foot in the door of a top consulting firm and putting an applicant'ss candidacy into serious consideration. That'ss why the resume must convincingly present the job seeker'ss consulting skills and capabilities. This WetFeet Insider Guide will show readers how to do just that, even those without any consulting experience. BUS075000
Average customer rating:
|
Killer Consulting Resumes: The WetFeet Insider Guide
Wetfeet. Com Manufacturer: Wetfeet.Com ProductGroup: Book Binding: Paperback ASIN: 1582072507 |
Book Description
You asked for it, and WetFeet has delivered!Customer Reviews:
It Worked For Me.......2003-04-12
best foot forward.......2003-03-07
Right On Target.......2003-01-30
The title is true to form.......2002-12-12
Good for most interviewees.......2001-12-18
Average customer rating:
|
The ABC's of Credit: Too Much Information--Not Enough Time to Read the Small Print
Frances Anne Hernan , and Faye Schliep Manufacturer: McGavick Field Publishing ProductGroup: Book Binding: Paperback ASIN: 0966692837 |
Book Description
The ABC's of Credit is essential reading for people interested in ideas and information regarding the many aspects of credit. This is not a book written by financial experts telling you how to invest for the future. Long term planning begins with taking care of today. This book is about how you can save more of what you earn by using some of the tips and learning the language and understanding the market place.Customer Reviews:
Excellent resource........2004-07-14
Generation xers and thirty some things finally get a clue:.......2004-04-21
This book is not about what you are doing wrong.........2004-04-21
Great information about every day issues.......2004-04-21
The back cover reviews lead me to the purchase of this book:.......2004-04-21
Average customer rating:
|
Corporate Radar: Tracking the Forces that Are Shaping Your Business
Karl Albrecht Manufacturer: AMACOM/American Management Association ProductGroup: Book Binding: Hardcover ASIN: 0814405045 |
Book Description
In a world where economic woes in the Philippines can reverberate in Denver... where the Internet spills forth an unstoppable avalanche of cheap information ...and where globalism is paradoxically creating segmentation rather than homogeneity, how can a company safeguard its competitive position? It's a big, perplexing, and absolutely essential question that every business leader confronts.Now, Karl Albrecht, one of America's premier business thinkers, has brilliantly transformed this dynamic, excitin--yet often chaotic and threatenin--landscape into a place that's understandable and readable.
Written with the vision of a futurist and the practicality of an entrepreneur, CORPORATE RADAR shows you how to reach beyond the standard business parameter--to analyze the events, trends, and forces that can radically alter your future. You'll scan for potential opportunities and threats in eight key environmental sectors, using a set of figurative "radars:"
1. Customer radar: Understand your customers not only in demographic and behavioral terms, but also by the psychological factors that motivate them. 2. Competitor radar: Evaluate your firm against your primary and secondary competitors, then use your strengths to differentiate yourself. 3. Economic radar: Assess how GDP, employment levels, interest rates, inflation, and currency exchange rates can create or destroy opportunities. 4. Technological radar: Learn about the effects of technological innovations--including what the Internet can and CANNOT do for your business. 5. Social radar: Understand the key social drivers--attitudes, beliefs, emotions--that affect the market acceptance of your "value package." 6. Political radar: Analyze the effect of politics--not just the lawmakers and laws, but the entire "control system" that can influence your business. 7. Legal Radar: Develop an effective legal radar that detects and avoids risks before they crop up. 8. Geophysical radar: Study the physical, tangible world around you--spotting potential problems and forming viable backup options.
This is solid, hard-hitting advice that every business leader needs. There are no doomsday prophesies or sugar-coated visions of the future here. Instead, Albrecht uses the discipline of careful cause-and-effect thinking to help you answer specific, relevant questions about what may happen in your future.
Packed with crystal-clear insights and real-life examples, CORPORATE RADAR gives you a broader worldview, more astute perceptive abilities, and the tools to knowledgeably assess opportunities and threats. You'll improve your strategic thought processes and decision-making abilitie--and become your own deep-thinking futurist...without getting lost in the ozone.
Customer Reviews:
Insightful!.......2001-03-17
Coping with Paradigm Shifts on Steroids.......2000-05-07
During the 14 chapters which comprise the book, Albrecht provides a cohesive and comprehensive "framework for learning the lessons the business environment has to teach; for getting useful insights into the structure and dynamics of a particular business sector, and for integrating a wide range of discoveries, findings, and conclusions into a unified tapestry."
It is important to keep in mind that, both literally and metaphorically, radar is merely a means by which to recognize and perhaps measure certain objects. It does not have unlimited capabilities. So-called "stealth technology" permits a number of strategies and initiatives which can preclude detection by radar. All organizations (regardless of size or nature) have information needs within these "basic environments": Customer, Competitor, Economic, Technological, Social, Political, Legal, and Geophysical. With timely and accurate information, an organization can more effectively "track the forces" that are shaping it.
Because change is the only constant, those forces are certain to change; the nature and extent of information needed concerning the "basic environments" will also change. Hence the importance of having a system which can accommodate such change, preferably anticipating change (eg paradigm shifts) but at least enabling a rapid response to it. Albrecht explains his "model." He then provides expert advice on how to devise a system which is most appropriate to the information needs of a given organization; finally, he includes step-by-step guidance during the implementation of that system.
For executives within organizations in need of such a system, this is a "must read."
LIFTING THE FOG SHROUDING FIRM's PRESENT/FUTURE ENVIRONMENT!.......1999-11-28
These environmental sectors are different for each organization and need to be defined. He stresses the interconnectiveness of these sectors; many key phenomena cut across their boundaries, which are artificial. The value of dividing the environment into sectors is only to facilitate the process of analysis.
The author begins with a discussion of the environmental scan, an examination of the new realities of business today and Toffler's Third Wave, and provides insights on how to think like a futurist. The remaining chapters explore each of the eight sub-environments (strategic radar screens) to glean what can be useful in growing a successful enterprise.
The final chapter focuses on the issue of thinking strategically, as well as paying attention to immediate priorities (the author dubs this bifocal vision). This chapter examines how to extract and share meaning from the messages received from scanning, resulting in a document-the Basic Annual Strategic Estimate. He then returns to the highlights of the strategic planning process as presented in the "The Northbound Train" and very briefly sketches the dynamics of a strategic retreat or conference.and strategy formulation-these are not, however, main topics of this book.
This is a well written, absorbing, and informative work that succeeds in its aim of helping to make sense out of today's world of discontinuous change and outright chaos. It offers a template for exploring the environment and thinking about the future and, ultimately, identifying critical truths and insights, and prioritizing issues. Albrecht's final admonition is that environmental scanning is not a scientific process but guesswork. His book, however, greatly helps to lessen the guesswork-to lift the thick fog that usually enshrouds efforts to understand an organization's current and future environment. Highly recommended. Reviewed by Yvette Borcia, Editor, Stern's Management Review & HRconsultant (online), co-founder, Stern & Associates, co-author of Stern's Sourcefinder: The Master Directory to HR and Business Management Information & Resources, Stern's CyberSpace SourceFinder, and Stern's Compensation and Benefits SourceFinder.
Average customer rating:
|
Latinos, Inc.: The Marketing and Making of a People
Arlene Dávila Manufacturer: University of California Press ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0520227247 |
Book Description
Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene Dávila provides a critical examination of the Hispanic marketing industry and of its role in the making and marketing of U.S. Latinos.Customer Reviews:
The best new work in media studies is from an anthropologist.......2001-12-09
Davila conducts her fieldwork in several New York City ad agencies managed by Latinos and whose principal interest is to target Latinos. Her technique includes interviews with executives and creatives, and participant observation at national marketing conventions. There is also some use of focus groups to examine the folk perceptions of these propagated images among individuals of different Hispanic nationalities.
The author questions in whose interest these commercials are being made, for ultimately they serve the ad client and not Latinidad. She concludes "the commercial representation of U.S. Latinos has sustained particular hierarchies of representation that are indicative of wider dynamics affecting contemporary Latino cultural politics" (p.20). Her work is sweeping in its scope, hence my review is limited to the construction of "Latino" and "Hispanic" as representative identities and linking it to the critiques she aims at the executives and creatives of the ad agencies. This not a book where audience response plays a large role, rather it is one that gives extensive coverage to the ad agencies themselves, and the knowledges they use to construct mass produced images.
The categories of "Hispanic" and "Latino" are invented and by definition presuppose some intrinsic difference, relative to Anglos. This intrinsic difference is what makes ethnic-specific marketing plausible and it is how ad agencies pitch their services to clients. Thus, the notion of a pan-Latino identity-that individuals from all Spanish speaking countries have a shared culture-originated in the United States from the Cuban intellectuals who so dominate the Latino advertising industry. Further complicating the matter, the category of "Latino" is constantly in flux, as is illustrated by a current trend towards ads that opt for whiter versions of Latinidad, reconfiguring Latino traditions within the borders of the American middle-class.
Davila shows there is a propensity for ads and TV programming to use unaccented, "good" Spanish, and never that increasingly common mixture of English vocabulary and Spanish language-Spanglish. Such observations form the cornerstone of Davila's critique: ad agency executives or creatives who claim to have made some sort of liberating political accomplishment are immediately compromised due to the manufactured nature of the category which supposedly indexes the population they are trying to represent.
While on the one hand, the book does speak to scholars of the broad genre of interdisciplinary studies, it is definitely aimed at Latino advertising executives and marketing insiders as well. In this text several biting critiques leveled at the preconceptions of the advertisers and their clients are present, and here I will address three of the most prominent. The first is that the growing influence of Hispanic music and food on American popular culture represents a "coming of age" (p.3) for Latino populations. Davila indicates that this equates economic empowerment with political enfranchisement without the transference of any actual power, only the illusion of the potential for that power.
Second is the belief that through marketing and advertising it is possible to right old wrongs by correcting the stereotypes of the past (e.g. the Frito Bandito). In fact, Davila argues, the stereotypes are either repackaged in a slightly permutated form or simply replaced with new kinds of stereotypes, rather than removed all together. They may be no longer dirty, lazy thieves, but are instead emotional, religious, and familial. This sort of lose-lose scenario is especially grim considering the effects it has on U.S. born Latinos, who are typically much more likely to absorb and internalize commercialized identities than are recent immigrants, thereby making themselves more responsive to future exposure to the same forms.
Third, she notes the overall failure of the advertising world relative to the truly great potential it has as a political tool, especially considering the many agency executives and creatives she met sympathetic to her agenda. For all their self-affirmations, they have not actually effected any positive changes and meanwhile, real minority access to media outlets is falling precipitously.
Latinos Inc. succeeds in broadening the discourse on race in the U.S. as well as interjecting anthropological methodology into a realm dominated by interdisciplinary scholars. This work illustrates the great promise and possibilities of media studies, a genre by no means lacking in interesting and prolific output, but one which is sorely in need of a coherent methodology that goes beyond simply reading the "texts" of popular culture. I am thinking here of figures such as Neil Postman, Michael Parenti, and John Fiske, all of whom are fascinating in their own right and with important things to say, yet their works do not have the rigor of Davila's
Latinos Inc. review.......2001-12-06
Davila frames the academic context into which this book fits. While there is a glut of marketing and advertising studies in general, ones pertaining specifically to Hispanics are noticeably lacking. She pompously generalizes the ones that do exist as "uncritical," stating that one after another they either assert Latino's "coming of age" or commodification in American society. It is in this framework that she fixes her more critical eye on the Latino marketing industry.
Davila does an excellent job of articulating the plight of Latino and other minority consumers. She details how advertising has marginalized Latinos and other minorities by relegating them to the status of "the other." This builds and reinforces racial hierarchies that serve to keep Latinos lock in an inferior status. While contemplating these divisions, Davila wonders aloud "whether the United States will ever truly be one nation." She emphasizes the oxymoron of a segmented and divided United States with her mantra of Latinos as a "nation within a nation."
Davila highlights the contradiction between the interests of advertisers and consumers in advertising. For advertisers, advertisements are a vehicle to make money. For consumers, they are a vehicle to represent themselves and have their voice heard by a larger audience. These interests often come into conflict with one another as prudent advertising sometimes calls for the misrepresentation or overgeneralization of Latino communities while prudent representation requires accuracy and destruction, not the building and reinforcement, of racial and ethnic stereotypes. Almost without fail, the interests of the advertising agencies win out, as they are the creators of the advertisements themselves.
Davila indeed has a sharply honed eye for criticism. In Latinos Inc. she is very adept at pointing out the wrongs of situations. By the end of the book, Davila has built a long list of these wrongs. However, she offers precious little in the way of solutions. For instance, in her lamentations about our divided nation, she points out what hasn't worked as a force uniting Latinos with the rest of the population (citizenship or consumership), but doesn't speculate about what could work to unit the entire population. Another example is her adamant denunciation of both advertiser's generalization and segmentation of the Latino population. She derides both of these advertising techniques and destructive and counter-productive for Latinos, yet offers nothing as an alternative to these approaches. She leaves the reader wondering if there is a happy median between generalization and segmentation on the representation spectrum, or of if the entire is invalid and an entirely different advertising paradigm is necessary. She sees bad advertising, but what is good advertising?
Davila's examination of the Latino marketing industry is Latino-specific, to be sure, but at times it could just as easily pertain to the advertising industry in general. As such, at these instances the book struggles to distinguish itself from the rest of the glut of advertising studies. For instance, she tries to that the Hispanic marketing industry is "uniquely revealing" because Hispanic advertising's need to "empathize, charm, appeal, or shock a potential consumer in thirty or sixty seconds entail a great deal of simplification and typification...bring to the surface the tropes, images, and discourses that have become widespread and generalized representations of Hispanidad." It seems that this observation can apply to any of the hundreds of generalized groups represented in advertising.
While Davila convincingly argues that the New York's Latino high diversity makes the city an appropriate focus of her study, readers may be left wondering if her study would not have been better served with a wider geographical focus. It is possible that Davila arrived at some erroneous conclusions based on this limited focus. She speaks of the political disenfranchisement of the Latino community, but in fact there are some unacknowledged segments of the Latino population outside of New York that wield considerable political influence. For instance, in 1998 in Texas, 20% of its U.S. House representatives and 19% of the representatives to its state house and are Latino (Marin, 1999 and State of Texas, 2001). George Bush enlisted the help of the Latino advertising agency Sosa, Bromley, Aguilar, & Associates to propel him to a landslide 1998 Texas gubernatorial and subsequent 2000 U.S. presidential victories (the agency helped Bush garner 49% of the Latino vote in Florida) (ABC News.com, 2001 and Hart, 2000). For comparison, Bush won 18% if the Latino vote in New York (ABC News.com, 2001). The Latino political climate of New York is not indicative of that elsewhere in the entire U.S. Nonetheless, Davilia relies heavily on examples from New York Lation political scene to back up her arguments. At the least, the counter evidence calls these arguments into question.
To Davila's credit, she successfully accomplishes her stated goal of examining the nuanced dynamics behind the Latino marketing industry. While informative and painstakingly researched, the book is neither entertaining nor exceptionally useful. Aside from the chapter on consumer focus group discussions, she doesn't do a good job of relating the very consumer-oriented subject, the dynamics and processes behind advertising practices, to the consumers themselves. This failed link leaves the book with very little relevance to anyone outside of the advertising industry.
Average customer rating: |
Comparative Advantage in International Trade: Theory and Evidence (Studies in Empirical Economics)
Mirela Keuschnigg Manufacturer: Physica-Verlag ProductGroup: Book Binding: Hardcover ASIN: 3790811564 |
Book Description
The book addresses the empirical validity of the factor proportions theory based on a new, extensive data basis. Departing from Heckscher-Ohlin theory, it extends existing models by allowing factor productivities and factor prices to differ across countries. It reformulates ranking proportions derived from the Heckscher-Ohlin-Vanek equations. Based on these models, it empirically investigates in a cross-industry framework the patterns of international trade for a big sample of countries. The results support the value version of the HOV-model, especially in the case of developing countries. Moreover, the HOV model with perfect competition cannot be rejected in favour of a model allowing for scale economies and product differentiation.
Average customer rating: |
Economic Growth & International Trade With Capital Goods: Theories & Empirical Evidence (Kieler Studien,)
Manufacturer: University of Michigan Press ProductGroup: Book Binding: Hardcover ASIN: 3161469224 |
Average customer rating: |
International Trade Theory and Empirical Evidence
H. ROBERT HELLER Manufacturer: Prentice Hall ProductGroup: Book Binding: Hardcover ASIN: B000JZX346 |
Average customer rating: |
International Trade, theory and Empirical Evidence
H. Robert Heller Manufacturer: Prentice-Hall New Jersey ProductGroup: Book Binding: Unknown Binding ASIN: B0000COBTJ |
Average customer rating: |
International Trade; Theory and Empirical Evidence
Heinz Robert Heller Manufacturer: Prentice Hall ProductGroup: Book Binding: Hardcover ASIN: 0134739183 |
Average customer rating: |
New Trade Theories: A Look at the Empirical Evidence (Cepr Conference Reports)
DODWELL Manufacturer: Centre for Economic Policy Research ProductGroup: Book Binding: Paperback ASIN: 1898128103 |
Average customer rating: |
Trade Theories and Empirical Evidence
Nicholas Perdikis , and William A. Kerr Manufacturer: Manchester University Press ProductGroup: Book Binding: Hardcover ASIN: 0719054095 |
Average customer rating: |
The economic consequences of an import surcharge: Theory and empirical evidence for the U.S. economy (Institute of Public Policy Studies discussion paper)
Alan V Deardorff Manufacturer: University of Michigan, Institute of Public Policy Studies ProductGroup: Book Binding: Unknown Binding ASIN: B00072145Q |
Average customer rating: |
Free trading or free riding: An examination of the theories and available empirical evidence on gray market imports (Working paper / Bureau of Economics, Federal Trade Commission)
John C Hilke Manufacturer: U.S. FTC ProductGroup: Book Binding: Unknown Binding ASIN: B00071G128 |
Average customer rating: |
International Trade : Theory and Empirical Evidence Second Edition
Robert Heller Manufacturer: Prentice Hall ProductGroup: Book Binding: Paperback ASIN: B000OIKSBY |
Average customer rating: |
Essays in Gandhian Economics
Manufacturer: Intermediate Technology ProductGroup: Book Binding: Hardcover ASIN: 0942850076 |
Average customer rating: |
Industrial civilization & Gandhian economics,
J. S Mathur Manufacturer: Pustakayan ProductGroup: Book Binding: Unknown Binding ASIN: B0006CDKXG |
Average customer rating: |
Udmurt Republic Investment & Business Guide (Russian Regional Investment & Business Guides)
USA International Business Publications Manufacturer: International Business Publications, USA ProductGroup: Book Binding: Paperback ASIN: 0739730282 |
Book Description
This investment and business guide contains basic information on economy, business & investment climate and opportunities in the region, as well as information on selected export-import, business and investment opportunities, including, export-import, industrial development, banking & finance, government and business contacts. The guide also provides listing and contact information for major industrial, trade, service and other companies in the region, as well as information on selected export-import, business and investment opportunities.
Average customer rating: |
Udmurt Republic Regional Investment and Business Guide (World Foreign Policy and Government Library)
Manufacturer: Intl Business Pubns USA ProductGroup: Book Binding: Paperback ASIN: 0739790307 |
Books:
Recommended Books